Posts Tagged As: online personal brand management


Turning the Tables: Digging Dirt on Employers

Posted on Thursday, April 17, 2008

Dirt Digging on Employers

You just hung up the phone. You’re sweating. Your mouth is dry. Your heart is racing. You just had your first ever phone interview. It was for an internship with a company that you’re really excited about. You don’t know what to do with your nervous energy, so you start surfing the web looking for information about the company and your interviewer. It’s like checking the answers immediately after an exam. You need affirmation that you didn’t completely blow it. You Google your interviewer’s name. You find his blog. You start reading. You see a link to his Twitter account. You click through. You see a reference to your just completed interview. Continue reading about Turning the Tables: Digging Dirt on Employers…

Managing Your Employment (or Personal) Brand Online

Posted on Monday, November 19, 2007

Online Brand ManagementI originally came up with the idea for this article after reading Darren Rowse’s post on ProBlogger called Reasons to Have a Vanity Folder in Your News Aggregator. A “Vanity Folder” or Online Brand Management Folder is a way for you to monitor online mentions of your name or business. If Darren is truly practicing what he preaches (and I’d bet he is), then he should come across this post. Darren’s post was directed towards bloggers, but I want to discuss how this concept and the technology behind it can be extremely useful to both recruiters and job searchers. Continue reading about Managing Your Employment (or Personal) Brand Online…


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