by Willy Franzen on December 28, 2009

Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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by Willy Franzen on December 27, 2009
I was traveling yesterday, so I scheduled yesterday’s post and hopped on a plane. Little did I know that my server would somehow forget to do what I told it. Sorry! If you’re looking for yesterday’s post, you can find it here. (Or if you’re reading by e-mail, just scroll down.)

There are a lot of people who aren’t very thrilled with healthcare in the United States. Yes, it can be atrociously expensive, but at least we have access to pretty much any medical procedure out there. Whether it’s something very basic or something that has never been tried before, the US certainly has the medical infrastructure to get the job done. There are plenty of countries in the world where even the most basic medical care is out of reach, and there are other countries where basic medical care becomes out of reach due to a crisis. That’s where New York City based Doctors Without Borders (Médecins Sans Frontières) comes in. They provide “aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.” Doctors Without Borders does this by recruiting both medical and non-medical personnel to travel abroad to offer a level of medical assistance that is well beyond what is typically available.
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by Willy Franzen on December 23, 2009

I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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by Willy Franzen on December 21, 2009

I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.
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by Willy Franzen on December 20, 2009

Last night I went to an event for National Coaching Fellows (I’m on their board). It was held at an art gallery, and it went extremely well. For the past few years, the organization has been struggling to feel legitimate (that’s a common problem with startups, non-profit or for-profit). Holding an event at a place with expensive art on the walls made a drastic difference—it felt real. Even though I’m not all that interested in art, there was no doubt in my mind that the art on the walls played a huge role in the mood of the event. RxArt is a New York City based non-profit that is taking advantage of this effect in a very different way. They curate contemporary art exhibitions in healthcare facilities to “relieve stress and anxiety, while increasing appreciation for contemporary art” for patients and staff. Considering how cold hospitals and doctor’s offices usually feel, I think this is an amazing idea.
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by Willy Franzen on December 19, 2009

I think that I take pretty decent photographs. I even won a fishing photography contest once—ok my friend submitted the picture that I took with his camera and took the prize for himself. My expertise may end with a point and shoot camera, but I’m ok with that. If I ever want to advance my skills, I’ll be sure to check out the International Center of Photography. They are a New York City based non-profit that runs “a world-class museum and school dedicated to exploring the possibilities of the photographic medium through dynamic exhibitions and educational programs.” They were founded in 1974 by photographer Cornell Capa, and since then they’ve been moving forward the art (and science) of photography.
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by Willy Franzen on December 17, 2009

I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.
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by Willy Franzen on December 13, 2009

When did Brooklyn become the cool place to live? It’s definitely trendy, and I think a big part of that has to be the borough’s unique culture. It’s pretty artsy, which is why it makes sense that it’s the home of “America’s oldest continuously operating performing arts center,” Brooklyn Academy of Music. BAM was founded in 1861 and is still going strong—they had an attendance of more than half a million people last year. Although they have the word academy in their name, BAM’s mission is “to be the preeminent progressive performing and cinema arts center of the twenty-first century, engaging both global and local communities.” That’s not exactly what I think of when I hear academy, but maybe that’s why they usually go by BAM.
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by Willy Franzen on December 11, 2009
Want to get $30 off your first Bonobos purchase? They have an awesome referral program, so if you want a Bonobos invite, just leave a comment below with your real e-mail address in the proper field (it won’t be displayed). We’ll send you a referral coupon code for $30 off.

Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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by Willy Franzen on December 8, 2009

I think that online education is going to be a really big deal in the near future (possibly why I developed an online course for job seekers); however, I still have doubts about online degree programs. I get pitched quite often by online universities that want to advertise here on One Day, One Job, but it just doesn’t feel right to me. I just don’t know how to separate the “degree mills” from reputable online universities, so I stay away. Luckily, this won’t be a problem for long. 2tor, a New York City based startup, is changing the face of online education by partnering “with preeminent institutions of higher education to deliver rigorous, selective degree programs online.” Prestigious college and universities can bring their brand name and time tested curricula online by using the “tools, expertise, capital, and global recruiting” that 2tor provides.
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by Willy Franzen on December 7, 2009

Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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by Willy Franzen on December 6, 2009

When I hear the words “pine barrens,” I either think of the area in New Jersey called the Pine Barrens or the band, which was also called The Pine Barrens, that played at my 7th grade class’ end of the year party. Until today, though, I didn’t really know what pine barrens were beyond a big forest of pine trees. There’s a lot more to them than that, and, luckily, Wikipedia is able to help out. Its definition of pine barrens is “plant communities that occur on dry, acidic, infertile soils dominated by grasses, forbs, low shrubs, and small to medium sized pines; most extensive barrens occur in large areas of sandy glacial deposits, including outwash plains, lakebeds, and outwash terraces along rivers.” These areas aren’t typically found in populated areas, which makes it surprising that Long Island has its own Pine Barrens (see the Wikipedia article for all of the specifics). That’s why the Long Island Pine Barrens Society exists—to protect an ecosystem that is constantly under pressure from development. They’re based in Riverhead, NY, and their focus as a non-profit is on education and advocacy.
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by Willy Franzen on November 28, 2009

I guess it makes sense that people are more giving during the holidays. When you’re filling up on delicious food and getting lots of gifts, you can’t help but want to spread around the good fortune. Unfortunately for many food banks that spirit of giving isn’t distributed evenly throughout the year, while hunger is. Food banks and soup kitchens need food and volunteers year round, and sometimes they even have employment opportunities. One of those organizations that does is Food Bank for New York City. Their mission is to “end hunger by organizing food, information and support for community survival and dignity” throughout New York City’s five borough. While you’re still in that Thanksgiving mindset, you should take a look at Food Bank for New York City and see if you can help them out year round.
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by Willy Franzen on November 25, 2009

Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
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by Willy Franzen on November 15, 2009

I don’t know about you, but I’ve been well enough behaved during the course of my life to avoid any appearances in court. I did have to serve on jury duty for a day a few years ago, but most of knowledge about court rooms comes from tv and movies. Despite my limited knowledge of the legal process, I don’t find it hard to imagine that there’s room for innovation in our courts. Center for Court Innovation is a New York City based non-profit organization that is doing just that. They act “as the court system’s independent research and development arm, creating demonstration projects that test new ideas.” Some of their projects include community courts, drug courts, reentry courts, domestic violence courts, and mental health courts.
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by Willy Franzen on November 10, 2009

Today’s post comes with a big announcement. I’m writing a book! A textbook on Career Development to be precise. The best part of that news is that the textbook is going to be available online for free because I’m working with an awesome publisher named Flat World Knowledge. They’re a Nyack, NY based startup that is aiming to revolutionize the textbook industry. I’m sure many have you have been forced into spending thousands of dollars over the course of your college career on textbooks (and how many of them remained in their shrink wrap?). Flat World Knowledge is building a business by providing you with better, more affordable options. Textbooks from Flat World can be read online for free. You can pay to print a chapter (or the whole book) at home. You can buy a softcover copy in black and white—or color. You can even get an audio book version. When my book comes out, you can read it however you want to read it—and you’ll never be forced to pay an arm and a leg for it.
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by Willy Franzen on November 9, 2009

The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They’re web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can’t compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They’re based out of New York City, and they are a media and technology company built on the premise that science is culture. They’ve been offering a new take on science since 2005, and it seems to be working with them.
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by Willy Franzen on November 5, 2009

“Ball game over! World Series over! Yankees win! THEEEEEEEE YANKEES WINNNNNNNNN!” Although I was watching tv and not listening on the radio, I heard John Sterling’s call in my head as soon as Cano threw to Teixeira to get the 27th out and a 27th World Championship. As you can probably guess, I’m a huge Yankees fan, and I’m in a great mood. Since we’ve already covered entry level jobs with Major League Baseball teams, entry level jobs with the YES Network, and plenty of other entry level jobs in baseball, today we’re going to take a look at Steiner Sports. They’re based out of New Rochelle, NY, and consider themselves the “the leader in autographed sports memorabilia and sports collectibles.” They also happen to have a very strong partnership with the New York Yankees, so they are the place to go for your 2009 Championship collectibles. Whether you want a seat from the old stadium or an official Championship locker room t-shirt, they’ve got it. You can even buy a Derek Jeter autographed 2009 World Series ball despite the fact that he probably hasn’t had time yet to sit down and sign autographs.
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by Willy Franzen on November 1, 2009

I’m a nut about wildlife. I don’t watch Animal Planet all day or anything, but I get ridiculously excited when I see a new species in the wild. My hope is to one day run into a mountain lion in the wild, at least as long as I’m not being hunted. As fanatical as I am about wildlife, I bet I don’t even come close to the people at the Wildlife Conservation Society, a New York City based non-profit. They were founded in 1895 with a “clear mission to save wildlife and wild places across the globe.” Their first major success was aiding the recovery of American Bison, and now they’re working to “protect many of the world’s iconic creatures here and abroad, including gorillas in the Congo, tigers in India, polar bears in the Arctic, and ocean giants in our world’s amazing seascapes.” Beyond doing that, they also run 5 parks in New York City—the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.
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by Willy Franzen on October 23, 2009

Since we’re going to talk about art today, I have to give my little sister a shout out for her Vernissage benefitting Artists for Charity tomorrow. If you’re in the Fairfield, CT area and enjoy art, you need to check it out. Now, I’ll be the first to admit that I’m not all that into art. With a painter for a sister, a graphic designer for a mom, and an architect for a dad, I’m the black sheep of my family. Designing this site is about as far as my artistic talent goes. With that said, when you combine art with a cool web based business idea, my ears perk up. That’s exactly what happened when I saw a friend post an article about 20×200 (a part of Jen Bekman Projects) on Facebook. 20×200 is an online art and photography gallery based out of New York City, and they just closed a first round of $800,00 in venture capital funding. Now, you don’t typically see art galleries getting VC funding, but you also don’t typically see art galleries using the power of the Internet to make affordable art available to the masses either.
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by Willy Franzen on October 15, 2009

Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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by Willy Franzen on October 8, 2009

We all know that news is changing, and jobs in journalism aren’t what they used to be. We’re in the middle of a major transitional stage that is going to determine how news is delivered for years to come. Blogs are becoming more and more reputable, and one of the companies that best exemplifies that trend is The Huffington Post. They’re a New York City based news website and blog network with an admittedly liberal slant (traditional newspapers would never position themselves in that way—even if they have the same biases). The site was launched in 2005, and since then it has grown to a $100 million valuation. While newspapers are dropping like flies, new fortunes are being made by blogging moguls. This is an exciting time to be involved in media, and it presents a ton of really exciting opportunities for new grads to grab a place in journalism’s future.
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by Willy Franzen on October 1, 2009

I guess it’s a little awkward when you find a company that immediately makes you think of a very similar, more successful company. In this case, when I came across ideeli, I immediately thought of Gilt Groupe (which we covered a while back). Both are New York City based startups that offer online sample sales that give shoppers the opportunity to buy luxury goods—mostly clothing and accessories—at serious discounts. According to Wikipedia a sample sale is “used by retail businesses in order to discard excess merchandise.” That’s exactly what these companies do, but they’ve moved the entire process online (which is way more efficient). Both sites require invites to get in on the deals, so if you want to try ideeli click here and if you want to try Gilt Groupe click here. Although I haven’t made any purchases on either of these sites, my girlfriend Amy loves this way of shopping. There’s the element of surprise, because you never know what you’re going to find, yet you still get to enjoy the ease of shopping online.
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by Willy Franzen on September 29, 2009

I think that I’ve mentioned before that my first experience with video chat was was with CU-SeeMe in an Internet cafe in the mid 90s. Back then the potential for social interaction over online video seemed pretty promising, but the potential for business uses (not that I thought about that when I was 13) was even greater. Real-time video has been slower to take hold on both the social and business fronts than I expected, but now that the quality is so good, we’re seeing more and more businesses embrace video conferencing. Tandberg is a company that is at the forefront of this movement. They have dual headquarters in Oslo, Norway and New York City, and they are both “the market share leader and the fastest growing company in the video conferencing industry.” Their 30% annualized revenue growth for the past 10 years may not be Inc. 5000 material, but it’s still hugely impressive.
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by Willy Franzen on September 21, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

When public relations agency Weber Shandwick won a gold medal during PRWeek’s 2009 Global Agency Report Card, Global Agency of the Year by The Holmes Report, and Large Agency of the Year by PR News, I was certainly not surprised. It’s always exciting to be at a “cutting edge” agency that’s making headlines not only for its clients but also itself. I’m not sure if I’ve mentioned this before, but working at a global PR agency provides an opportunity you’d be hard-pressed to find elsewhere—the ability to collaborate with individuals from and possibly travel to other countries. Now, anyone who knows me knows that I’m not a big traveler, but that doesn’t mean culture—and PR—in other countries doesn’t fascinate me!
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by Willy Franzen on September 14, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.

In continuing with my obsession over jobs at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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by Willy Franzen on September 9, 2009

It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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by Willy Franzen on September 8, 2009

I’m not a total gearhead, but I can get pretty excited about gadgets (like the ones that we just gave away in our Back to School, Back to Work contest). Luckily, there are plenty of gadget sites on the web to keep us all up to date on the newest and greatest tech toys. We have Gizmodo and Engadget and hundreds of others to bring us breaking news on what’s hot. So, why would the guy who started both Gizmodo and Engadget (both of which he sold off) start another gadget site? The New York Times says that Peter Rojas thinks he can do it again—this time with gdgt, a user-generated content site for owners of gadgets that aren’t necessarily the best new things.
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