by Willy Franzen on November 7, 2008
Considering that college is a time when you’re supposed to be working towards having a productive adulthood, a whole lot of self-destruction seems to be going on. It must be hard for the health nuts to fit in. If you prefer 8 glasses of water a day to keg stands, celery sticks to buffalo wings, and the Nintendo Wii to the Xbox, then you’ll be a lot more comfortable in an entry level job at Rodale than you will be at a frat party. Rodale is a “global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet.” They publish magazines such as Men’s Health, Women’s Health, Organic Gardening, Prevention, and Runner’s World. They’re also the largest independent book publisher in the U.S.
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by Willy Franzen on October 28, 2008
Trust is important in online interactions. When someone e-mails you and tells you that they have $7.4 million dollars in a foreign bank account and that they will give you half if you help them transfer it, you hopefully don’t trust him or her. When I tell you about a really cool company that is hiring lots of new college grads, I hope that you trust my word and give the company a look (but I also hope that continue to do more research on your own). And when you give a company personal information, you want to be able to trust that they’ll keep it private. TRUSTe is a company that verifies and certifies that companies adhere to specific best practices when it comes to online privacy. TRUSTe was founded as a non-profit and remained as such for 11 years, but this summer they made the decision to take investment and become a for-profit. It’s an interesting choice that was probably necessary for TRUSTe to grow its reach.
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by Willy Franzen on October 27, 2008
The great thing about living in downtown Chicago is that I’m constantly bombarded with new ideas for companies to feature here. In suburban Connecticut most of what I saw when I was driving around was trees. Here in Chicago there are few trees in sight, but plenty of businesses, billboards, and buses (with advertising on the side, of course). There are also plenty of taxes. Sales tax is 10.25% and the parking tax is 28%, but likely soon to be 33%. This is on top of already outrageous monthly parking fees, so it’s no wonder that there’s a Zipcar location just a hundred yards down the street from my building. Zipcars are kind of like rental cars, but better. They’re more affordable (I think, but I haven’t done the math), they’re intended for residents instead of travelers, they’re green, and you don’t need to be 25 to take them for a ride. It’s kind of like having a friend with a car except you have to pay that friend whenever you use his car.
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by Willy Franzen on October 23, 2008
Two days ago we featured MediaVest, a company that says it builds brands. Today, we have another “brand builder” for you. Liggett Stashower is a Cleveland, OH based advertising agency. They were named by Crain’s as the coolest place to work in Cleveland, and this video certainly backs it up. Liggett Stashower wins awards for community service and gives college students scholarships. I also hear that they occasionally pull children from burning buildings and are weeks away from the cure for cancer. Seriously, though, as soon as I arrived on Liggett Stashower’s website, I was impressed by them. They’ve done a fantastic job building their own brand, so it makes sense that other companies should trust them to do the same for them. If you’re interested in marketing, advertising, public relations, or communications, this is a place that you want to work.
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by Willy Franzen on October 21, 2008
Who builds brands? If you asked 10 people in marketing that question, you’d probably get 10 different answers. If you asked someone from MediaVest, he or she would say, “We do!” MediaVest is a marketing and communications firm that works with some of the world’s biggest brands – Coca-Cola, Procter & Gamble, Wal-Mart, Continental Airlines, and many more. MediaVest certainly can’t take all of the credit for building those brands, but they can take some of it. MediaVest has seven core competencies, and they are Research, Insights, and Analytics; Strategic Communications Planning; Investment and Activation; Brand-in Entertainment; Digital Connections, Print Investment; and Out of Home. These areas of expertise are all part of MediaVest’s unique process that delivers value to clients.
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by Willy Franzen on October 19, 2008
Just because you’re graduating college doesn’t mean that you have to be done with educational development. Even if you haven’t studied education for a second, you must have picked up something with 17 years in the educational system. At the very least you’ve lived in a thriving society, and you understand how education, health, civil society and economic development are the keys to a better life. Maybe you take these things for granted, but once you see what the non-profit Academy for Educational Development is doing, you’ll get a better understanding for how innovative solutions can help solve critical social and economic problems. AED has programs that focus on 7 specific areas – Education, Enterprise & Economic Development, Environment & Energy, Health, HIV/AIDS, Leadership & Democracy, and Youth – and they also take 7 different approaches – Behavior Changes, Gender, Partnerships, Research & Evaluation, Social Marketing, Technology Applications, and Training. It may sound like they have their hands full, and they do. AED is running “more than 250 programs serving people in all 50 U.S. states and more than 150 countries.”
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by Willy Franzen on October 15, 2008
Just by looking at their name, you can tell that Red Ventures was founded after the Cold War ended. Their name may sound like a secret name for the Communist party, but their 3 year revenue growth of almost 6,000% is anything but Marxist. They’re taking advantage of the free market as one of the 25 fastest growing privately held companies in the country according to Inc. Magazine. They’re in the business of Customer Acquisition Marketing, and they work specifically in the areas of Home Services, Consumer Services, Business Services, Automotive, Home Remodeling, Financial Services, Education, and International (help us with reader acquisition, and enter to win an iPod Touch from us). With their rapid growth they seem to keep adding employees, and their benefits look way better than Socialism could ever offer.
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by Willy Franzen on October 6, 2008
Now, I usually write themed posts for holidays, but since today is only a holiday for me and those whom I force to celebrate (it’s my birthday), I don’t have a themed post. I will, however, be announcing a contest later today where we’ll be giving away an iPod touch in celebration of my birthday. We also have another great internship opportunity for you today. Last week, a woman named Stephanie Johnson from Rent Marketer e-mailed me and told me that she had “relied on One Day, One Internship (and Job) to get ideas about what a great internship looks like.” She wanted us to share the details internships with you, and since flattery works we featured Rent Marketer’s internships on One Day, One Internship today. While we were researching them, we noticed some great jobs listed on their Careers page, so we’re telling you about those here. Rent Marketer is in the business of helping property owners post their rentals to dozens of sites all at once. Repeatedly posting For Rent ads can be mind numbing (kind of like applying to a lot of entry level jobs), and they do it all for you in a simple and cost effective way.
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by Willy Franzen on October 2, 2008
Yesterday I told you how my move to Chicago has extended my baseball watching season, but I’m not sure that I mentioned that I have tickets to today’s Cubs game! I’m pretty excited about it, although I’m not excited about the fact that it might get into the 40s tonight during the game. October baseball is not for fair weather fans – the types who might prefer a catered event at the stadium to a real baseball game. Whether you’re a fair weather fan, an insanely devoted fan who just wants to be as close to your team’s stadium as possible at all time, or even if you just enjoy fine dining, a job with Levy Restaurants might be something worth thinking about. They’re a company that is all about hospitality and dining experience, and they happen to do catering/events at some pretty amazing venues – Wrigley and U.S. Cellular Field included.
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by Willy Franzen on October 1, 2008
I never thought that moving to Chicago would prolong the baseball season for me. Living in the New York City area gave me 13 straight years of October baseball, and now that I’ve left, both Shea Stadium and Yankee Stadium will remain empty for the rest of the fall before they eventually face demolition. It’s lucky for me that I’m now living in a new city that happens to have two teams that are still in it. I get a 14th straight year of local baseball in October! Playoff baseball is by far the most exciting baseball of the year, but it also means that season will soon be over. Those of you who are baseball fans know how long the winter seems when there is only hot stove chatter to keep you entertained while you wait for pitchers and catchers to report to Spring Training. While you’re still excited about baseball, you should start thinking about how you can land a job with Major League Baseball. Jobs with the MLB are in hot demand, so it’s a smart move to get familiar with their hiring process as soon as you can.
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by Willy Franzen on September 30, 2008
Beyond writing about a new company and its entry level jobs every day, there’s a lot of behind the scenes work that I have to do to continue One Day, One Job’s growth. A huge portion of that work falls under the categories of internet marketing and search engine optimization. Maybe I’m biased because I’m doing the stuff every day, but I think that being able to understand and implement internet marketing concepts will be essential in many of the career paths that today’s new college grads take. If you want to set yourself up with the internet marketing skills that aren’t being taught in most undergraduate curriculums, you should consider a first job at a place like HubSpot, a Cambridge, MA based internet marketing startup.
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by Willy Franzen on September 25, 2008
Hopefully college hasn’t drained you of your youth, because its going to be one of your strongest assets if you want to apply for an entry level jobs with today’s company. Fuse Marketing is a youth marketing agency that focuses on offering Consulting, Event Marketing, Communications, and Creative services. They work to “connect brands with youth through sports, music, fashion and other relevant youth cultural interests.” They’ve worked with Eastern Mountain Sports to build a more youthful customer base and with the Association of Surfing Professionals to increase awareness of its World Championship Tour. These are just a couple of examples of how major brands trust Fuse Marketing to reach young people.
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by Willy Franzen on September 23, 2008
I didn’t even know what PowerPoint was until I got to college. Then during my first semester of Freshman year, I was expected to deliver a presentation to a professor in .ppt format. I had no idea what that was. I eventually figured it out, and put together an ugly presentation that apparently was good enough in comparison to the rest of my classmates’ presentations to get an A. I guess that I wasn’t the only one who wasn’t familiar with PowerPoint. Throughout the rest of college, I used PowerPoint again and again to deliver presentations. I almost started liking it. No, that’s not true at all. I never liked it, but I know some people who actually enjoy putting together slides for presentations. I call these people geeks (mostly because they call their presentations “decks”). SlideShare is like YouTube for geeks. It lets you embed your PowerPoint presentations online and share them with the world.
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by Willy Franzen on September 18, 2008
If you’ve already read our article about using Facebook advertising in your job search, you might know the name Alex Payne. He was one of the participants in our experiment who responded to our call for “adventurous job seekers.” He’s a new grad from Duke with a double major in English and Literature, and he was looking for a job in marketing and publishing. We’re not sure if our experiment helped to ignite his interest in social media, but he’s taken an internship at Ignite Social Media to try his hand at online marketing. Alex recently pinged me to let me know that Ignite is hiring for a couple positions that might be well suited to new college grads. It’s good to know people on the inside.
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by Willy Franzen on September 15, 2008
We first came across Tocquigny when were featuring another Austin, TX based company on One Day, One Internship. We thought that Pierpont, a PR firm, had cool internships and a cool office. We were right about the internships, but it turned out that the office in Pierpont’s Flickr stream was actually Tocquigny’s (here are more pictures of their office). An ultra cool office is enough to get us excited, but we’re also impressed to see that Tocquigny was named the #2 Interactive Agency by BtoB Magazine. If you’re looking to break into advertising, interactive agencies are a good way to go. New media is becoming more and more dominant as old media dies a slow, painful death. We’re not saying that the traditional ad agencies are going anywhere, but new college grads have a much better chance of landing a job and building the foundation for a successful career by becoming familiar with the interactive side of advertising.
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by Willy Franzen on September 12, 2008
Have you ever tried using a pedometer? It’s a neat idea, but it’s not very useful to know how many steps you’ve taken. To get a sense of how many calories you’ve burned, you have to do some calculations, and it’s pretty likely that whatever you calculate will be far from accurate. As technology continues to improve, we’re going to see more and more devices that provide data about our every day lives. The pedometer was the start, but things are going to get better and better. Fitbit is an impressive next step (pun intended!). We found out about them from Lifehacker’s list of Top 10 Up and Coming Products, and we’re pretty impressed. Fitbit automatically tracks your fitness and your sleep and then uploads the data to your computer wirelessly. They’re a startup that just launched at the TechCrunch50 Conference this week, and now that they’re out of stealth mode they’re looking for new people to join their team.
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by Willy Franzen on September 10, 2008
Shopping is supposed to be social. When you were a teenager, you probably liked to hit the mall with friends. Now, you probably lie in bed late at night surfing web sites looking for cool stuff to buy. It’s just not the same. You need social proof to back up your buying decisions. You want to hear what other people think. You want reviews, stories, and answers to questions that you may have about a product or service. Bazaarvoice is a software as a service provider that promotes social commerce by connecting customers to each other. They get their name from the word “bazaar, ” which “symbolizes the beginning of commerce – the initial marketplaces… lively centers of town, buzzing with neighbors, friends and merchants all sharing opinions and building a vibrant community.” That’s what Bazaarvoice is trying to recreate online for their clients.
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by Willy Franzen on September 8, 2008
Carbon is everywhere – in trees, air, diamonds, your body, yet it typically seems pretty harmless. For the most part carbon isn’t something that you lock up under the kitchen sink to keep away from the baby, although breathing carbon monoxide will kill you, and there is the fear that we may be using carbon monoxide to cook ourselves. No matter what you think about “global climate change,” you have to recognize that attempts to limit carbon emissions are quickly becoming a major business concern. That means that businesses of all sizes are either going to have to invest significant resources in trading in carbon markets, or they’re going to have to outsource. If they’re going to outsource, Point Carbon is the place to go. They provide “independent news, analysis and consulting services for European and global power, gas and carbon markets” based on the information they get from their “experts in international and regional climate policy, mathematical and economic modelling, forecasting methodologies, risk management and market reporting.” If you’re interested in energy policy or markets, there couldn’t be a better place to work than Point Carbon.
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by Willy Franzen on August 31, 2008
I bet that you have some friends whom you can listen to for hours – friends who can straight up tell a story. Whenever they speak, people listen. I bet that you also have friends (or quite possibly had professors) who can make any story boring, no matter how good the facts of the story actually are. Storytelling is an art, but it’s also a skill that can be learned. It’s essential to making friends, getting jobs, and persuading people. Everybody loves a good storyteller, and that’s why StoryCorps, an independent non-profit, is focused on honoring and celebrating people’s lives through listening. Here’s the story on StoryCorps and their entry-level job opportunities.
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by Willy Franzen on August 28, 2008
Back before cell phones had color screens and GPS, digital service just meant that you were able to send and receive text messages. I was convinced that it was important to have a dual band phone – analog and digital. I was often off fishing in rural areas where digital cell service was nonexistent, so I figured that it was better to have crappy service than no service. We’ve certainly moved into the digital age of cell phones, but there are still all types of different cellular networks that require different frequencies and hardware to operate on. Vanu is a Cambridge, MA based company that is building a software based radio access network. What does that mean? Instead of requiring cellular providers to invest in new hardware for every network that they operate on, they can use a single reusable hardware platform to operate on multiple networks. Although the science behind what Vanu does goes right over our heads, we think that it sounds pretty slick. We featured Vanu’s internships yesterday on One Day, One Internship, and we realized that they also have some exciting entry-level job opportunities, so we’re talking about them today.
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by Willy Franzen on August 22, 2008
Does job searching ever make you feel like a total idiot? You go to a company’s website. You look for their Careers page. You can’t find it. You look all over the place. You search Google. Finally, you find it. It doesn’t do you much good, though, because their job listings are difficult to navigate, the links that you bookmark don’t work when you try to come back, and you can’t figure out how to apply online for the jobs. This is a surprisingly common experience, and it’s representative of the complete ignorance to user experience that many companies and applicant tracking system providers show. Adaptive Path is a company that is all about user experience. They help other companies provide more usable products and services through consulting, training, workshops, and thought leadership. They also have a simple Jobs page that leaves no room for confusion (although it is a bit hard to find because they call it “Work with Us.”
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by Willy Franzen on August 21, 2008
We had our eye on archer>malmo long before we featured archer>malmo’s internships on One Day, One Internship. They’re a full service marketing and advertising agency located in Memphis, TN, they’ve been named to Best Small Companies to Work for List by the Great Place to Work Institute multiple times, and they use a “greater than” sign in their name. They’re also looking to hire some new college grads. We’re not sure what’s up with how they format their name, but our theory is that two people, Archer and Malmo, started the firm on the agreement that Archer was always to be superior to Malmo. Or maybe they were just trying to be different.
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by Willy Franzen on August 18, 2008
I thought VitaminWater was one of those niche beverages that would build a cult following but never attain mass popularity. I was wrong. A $4.1 billion purchase by Coca Cola later, and Glacéau, the company that produces VitaminWater (SmartWater, VitaminEnergy, and FruitWater too), now has endorsement deals with Carrie Underwood, 50 Cent, Brian Urlacher, Shaq, David Ortiz, Carl Edwards, Tom Brady, Donovan McNabb, Tracy McGrady, David Wright, Gilbert Arenas, Tony Parker, Chauncey Billups, and many more big names; in fact, as I’m typing this and watching Olympic basketball, a VitaminWater commercial with LeBron James just came on. I guess that you can add him to the list. I can’t think of another product with such a strong endorsement team, which makes me wonder if all of these celebs and athletes are seeking out Glacéau about endorsement deals because VitaminWater is a product that they drink and love. Or maybe it’s just because Glacéau is reportedly throwing around 8-figure endorsement deals. Either way, they know how to build a brand.
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by Willy Franzen on August 15, 2008
Social media (don’t know what that is? see Wikipedia) is all about having a conversation. Job boards aren’t social media. They don’t want to start a conversation; they yell at you like a vendor in a crowded market. One Day, One Job is all about starting a conversation. We want to get you asking questions and digging for more information from employers about their jobs. A lot of employers (and companies in general) aren’t quite ready for this change in the way that we communicate. That’s why Converseon, a full service social media communications agency, exists. They help companies realize that they no longer own their brand – the people talking about them do. Converseon helps companies join the conversation in a positive and authentic way.
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by Willy Franzen on August 13, 2008
We’re trying to figure out what the :: in thunder::tech is all about. All that we can come up with is that it reminds us of the analogies section of the SATs (some of you are probably too young to have experienced that, since the College Board dumped analogies a few years ago); although, the SAT analogies were in the form of:
One Day, One Job : entry-level jobs :: buffalo sauce : wings
If you have a better analogy for us, we’d love to hear from you in the comments. We’d also love to hear from you if you know what the :: in thunder::tech is about. thunder::tech “is a web design shop, ad agency, PR firm, and design & branding studio all rolled into one.” They are an unbelievably fun company to research (but their website is totally distracting, in a good way), and they seem like an awesome place to start a career.
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by Willy Franzen on August 8, 2008
Last week we told you about entry-level jobs at Sugar Inc., the rapidly growing online media company targeted to women. Today, we’re going to discuss another major online content player in the same niche, Glam Media. In fact, Glam Media lays claim to being the the #1 online women’s property as their network of over 600 publishers reported 77 million unique visitors last month. That’s an insane amount of traffic, and that’s why there are rumors that Glam Media might have a valuation north of a billion dollars. While Sugar Inc. has built its brand by creating its own network of sites, Glam Media’s rapid growth can be attributed to their advertising agreements with a wide variety of bloggers and site owners in addition to cultivation of their own online properties. Targeting advertising to women online is big business, and no other network can compete with the reach that Glam Media currently has.
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by Willy Franzen on July 27, 2008
A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking entry-level jobs at NPR.
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by Willy Franzen on July 24, 2008
The idea for today’s post came straight from a reader and friend. She graduated a few months ago and has been looking for entry-level jobs in event planning since. She told us about one company that she was really excited about, but asked us not to post about it until she was either working for them or had landed another job. She recently landed a job doing exactly what she wants to do (big congratulations to her), so we’re free to tell you about hip consulting group, a boutique event management firm. They definitely offer internships, and they seem amenable to hiring new grads, so they’re definitely worth a look for anyone who has an interest in event planning.
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by Willy Franzen on July 23, 2008
Considering that it’s July, you probably don’t have hockey on your mind right now, unless, of course, you’re sweltering in a room without air conditioning dreaming of the cool air inside the rink. The offseason is a time for National Hockey League Teams to address their needs, and that isn’t only about the personnel who wear ice skates. It looks to us like summer is a big hiring time with NHL teams, so while most people are focused on baseball and the Olympics, you should get back into that hockey mindset and try to find a job with an NHL Team.
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is the funniest, most in-your-face career guide on the market.