by Willy Franzen on April 15, 2009
One of the cool things about all of the social technologies that we have these days is that it removes a lot of social inefficiency. What do I mean by social inefficiency? How about the fact that you’re sitting in an airport waiting for a delayed flight even though your friend is 3 gates away and you have no idea. You’re probably not going to call that friend randomly, but a Facebook or Twitter update might alert you to the fact that you have someone to hang out with for the next hour or two. There are a million examples like this, and Raptr, a Mountain View, CA based startup, has created some technology to address one inefficiency in particular – gaming alone. Ok, so they’re not going to invite your friends over to play video games with you, but they will allow you to find out which of your friends are playing what video games when, so that you can link up and play together. Social gaming is huge, but it’s happening mostly on non-gaming platforms like Facebook. Raptr is trying to bring this technology to more traditional gaming systems and aggregate your information across the social networks that you already use.
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by Willy Franzen on April 14, 2009
When I started this business, I focused almost entirely on the web for networking – a LinkedIn connection or an e-mail address was all that I needed. However, my mom (who is also my graphic designer) had other ideas. Right after she designed my logo, she sent away to VistaPrint to get me business cards. Although I didn’t use them right away (I was glued to the computer screen and not talking to many people in real life), eventually they became a necessity. Those business cards also came with the one and only One Day, One Job t-shirt (a free gift from VistaPrint). They are the place to go for customized stuff (there’s no better way to put it). You can get business cards, pens, checks, banners, postcards, lawn signs, rubber stamps, mouse pads, magnets, and much much more. The best part about it is that you can do it all online and get a really great price. VistaPrint is definitely achieving their goal of “making high-quality graphic design and custom printing convenient and affordable for everyone.”
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by Willy Franzen on April 6, 2009
It’s Opening Day! Although it may not be a real holiday to you, to those of us who who are die hard baseball fans it’s quite possibly the best day of the year (especially fans of perennial losers whose best record all season is 0-0). I already had my baseball fix this weekend, since I flew out to NYC to see the opening of the new Yankee Stadium in an exhibition game between the Yanks and the Cubs, but I am beyond excited to watch some games that actually count. With that in mind, we’re going to run with the baseball theme today. We’ve already covered jobs with Major League Baseball and its teams, so we’re going to look at St. Louis based Rawlings today. They were the manufacturer of my first ever baseball glove (which had a Jose Canseco facsimile signature on the palm), so I inevitably think of Rawlings when I think of baseball. Their posted job offerings are a bit sparse, but hopefully you’ll use the good vibes from Opening Day to inspire your job search. (Remember: These posts aren’t just about the companies that we feature. They’re also about bringing creativity to your job search.)
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by Willy Franzen on April 1, 2009
I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding job with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day jobs with Motley Fool, and unfortunately I wasn’t smart enough to save jobs with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees.
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by Willy Franzen on March 30, 2009
I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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by Willy Franzen on March 25, 2009
As we learned in the most recent round of elections, the Internet matters. Even 4 years ago there was a lot of talk about the importance of campaign website, but not a lot of real value. Now it’s absolutely essential to use the web to organize your base and to reach swing voters. Add to that the fact that politics are recession-proof (unfortunately), and you’ll understand why Arlington, VA based Emotive is so well positioned right now. They’re a direct marketing company that specializes in online solutions for political campaigns, trade associations, and issue-based coalitions. If you want to see some of the work that they’ve done, you can check out the websites for The Governator and the Martin Luther King, Jr. National Memorial Project Foundation. They offer complete solutions, so as they put it, “We’re not only going to build you a Cadillac, we want to be your chauffeur.”
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by Willy Franzen on March 24, 2009
Last week when I told you about Constant Contact, I mentioned how Jason Seiden and I are using a competing service to deliver e-mails about our job search prep course (if you’re struggling in your job search, you need to check this out – it will help). That service is called Aweber, and their CEO, Tom Kulzer, happened to stop by (yes, CEOs read One Day, One Job) to let us know that his company is also hiring. Since I think that companies with great products and awesome customer service usually make the best places to work, I’m pretty sure that Aweber, which is based in Newton, PA, is the kind of place that you want to work. They’re an industry leader, and they have a gaming room and go carts. What more could you ask for? Oh yeah, they’re privately held and profitable, having done business for 11 years.
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by Willy Franzen on March 23, 2009
How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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by Willy Franzen on March 19, 2009
When Jason Seiden and I decided that we were going to do an online job search prep course, we knew that we wanted to build a buzz before the course was open for enrollment. We decided that the best way to let people know more information about the course was to build an e-mail list. That’s what we did, and very quickly hundreds of people who were interested in the course signed up to be given more information via e-mail. When you need to manage an e-mail list of that size, it’s a lot easier to use third-party software. We went with a company called Aweber, but we looked at a number of other companies that offer similar services. One of those companies was Constant Contact, which is based out of Waltham, MA. As they put it, they help “small businesses, associations, and nonprofits connect with their customers, clients, and members” through “leading email marketing and online survey tools—supported by its expert personal coaching and support.” In fact, if you scroll to the bottom of many of the mass e-mails that you get, there’s a good chance that you’ll see a Constant Contact logo at the bottom.
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by Willy Franzen on March 17, 2009
Although people mostly associate St. Patrick’s Day with drinking, I like to think of it in terms of searching for something good. Just think – there’s the four leaf clover, and the pot of gold at the end of the rainbow, and… ok that’s it. Well, you can also use St. Patrick’s Day as motivation for your job search. That’s why we’re looking at Richmond, VA based Luck Stone today. Not only are they a company that fits in with our St. Patrick’s Day theme, but they’re also a company that is all about searching for something good. The only thing that’s different about them is that they consider the stuff that you dig through to be the “pot of gold.” Yes, that’s right. It’s the stone that they’re after.
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by Willy Franzen on March 11, 2009
The word “poke” brings quite a few things to mind for me. There’s that useless Facebook feature that nobody uses any more (my girlfriend won’t even poke me back these days). There’s the Hawaiian dish of cubed raw fish. There’s the obvious annoying gesture/action of poking someone, and it’s even a term for an awkward looking base hit in baseball. Those are the things that came to mind for me. What didn’t come to mind, but should have is POKE, a New York City based creative company that happens to be taking a creative approach to how they recruit new employees. I wish that I could tell you more about what they do, but they’re having some website issues, which I’ll discuss in a second.
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by Willy Franzen on March 10, 2009
I remember the days of browser wars. It was Netscape vs. Internet Explorer, and it was ugly – the Internet that is. Back then it was all about whether or not your browser displayed pages properly, and people were passionately in favor of one browser or the other (or maybe some weird 3rd option). Now it’s all a lot simpler (unless you’re still using Internet Explorer) – your browser probably displays most sites just fine, and you’re more worried about speed and bells and whistles. That’s where Mozilla shines with their Firefox browser. They’re absolutely dominant with web savvy users (except with me – I still use Safari), and they are constantly making their products better. The Mozilla Corporation is a Mountain View, CA based wholly-owned subsidiary of the Mozilla Foundation. The Foundation is a non-profit, while the Corporation calls itself a “public benefit organization.” That means that they are “dedicated not to making money but to improving the way people everywhere experience the Internet” – even if by definition they’re still a for profit.
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by Willy Franzen on March 6, 2009
I know that despite the fact that I keep ripping on the traditional media – the old guard – I keep featuring their jobs here. I’m not being a hypocrite. I promise. I know that taking entry level jobs with companies that might not be around in 5 years isn’t the best decision, but if anyone can save the old media, it’s you. The new media has been created by the masses and has originated from young people with new ideas, which is just what these media behemoths need to survive. Of course these companies probably don’t realize how much they need you yet, but they do. Well, if you’re going to get a job in old media – like the magazine industry – you might as well go with the best. Condé Nast has a list of brands that is rivaled by few and includes Vogue, W, style.com, Glamour, Allure, Self, Teen Vogue, GQ, Details, men.style.com, Architectural Digest, Brides, Modern, Bride, Elegant Bride, Brides.com, Lucky, Domino, Cookie, Golf Digest, Golf World, Vanity Fair, Gourmet, Bon Appétit, epicurious.com, Condé Nast Traveler, concierge.com, Wired, Wired.com, Condé Nast Portfolio, Portfolio.com, WWD, FN, and The New Yorker. There’s still a lot of uncertainty in the industry, but those are still great names to be associated with.
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by Willy Franzen on February 25, 2009
Do you like intersecting stripes? How about branding? If you like both, then Plaid is the perfect company for you. They’re a small Danbury, CT based agency that specializes in Design & Branding, Emerging Media, and TV. They’re media agnostic, which means that they love it all as long as they can be creative. Seriously. Just look at their portfolio – it gives a great overview of exactly what they do and what their style is. I’m extremely impressed by their work, especially by what they’ve done on their own website. It’s fun and does a great job of expressing their brand’s personality. They look like a lot of fun!
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by Willy Franzen on February 18, 2009
While I find most of the entry level jobs and companies that I feature here to be interesting, occasionally I come across one that almost makes me want to quit what I’m doing and go work for someone else. There are just some companies and jobs that stand out from the rest. SEOmoz is one of them. They’re a Seattle based search engine optimization company, but they’re more than that. Instead of just taking on consulting work like most SEO companies, they’ve made their name by becoming the place to go for search engine optimization education and tools. I’ve been an on and off member of SEOmoz’s Pro service, and I love it. I’ve learned most of my SEO knowledge from SEOmoz, and SEO has been one of the driving forces behind the growth of One Day, One Job and One Day, One Internship. I’ve even adopted SEOmoz’s business model of offering premium educational content (in the form of a job search training course).
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by Willy Franzen on February 5, 2009
Since we’ve already covered Gawker Media on One Day, One Internship, we’re going to recycle some of that post for today’s post. Unfortunately, some of the information has changed because Gawker’s owner, Nick Denton, is full of doom and gloom and has made some serious changes to his company. In case you’re not familiar with Gawker, it’s a network of 12 10 blogs that consists of Defamer (L.A. Gossip), io9 (Science Fiction), Valleywag (Silicon Valley Gossip), Deadspin (Sports), Jezebel (Celebrity, Sex, Fashion), The Consumerist (Consumer’s Rights) (sold off to Consumer Reports), Jalopnik (Cars), Gawker (Manhattan Gossip), Kotaku (Video Games), Lifehacker (Productivity), Gizmodo (Gadgets), Fleshbot (Adult, no link – you can find that one on your own) (also sold off). It’s an impressive network of sites, some trashy, and some insanely useful. Gawker Media’s network has been identified as being the most valuable blog with some estimates of a $150 million valuation. Still Denton has been so concerned with the economy that he has been cutting blogs that aren’t profitable and laying off staff. Maybe his tune has finally changed, because it looks like Gawker is hiring again.
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by Willy Franzen on February 4, 2009
Sometimes you can just tell that a company is cool by looking at their website. It’s something about the way that they carry themselves online. New York City based thehappycorp definitely sends out that vibe, although they’re almost too cool. To be honest, I don’t fully “get” them. Their home page has a lot going on, and there isn’t much more information about what they do beyond the note that they work to improve “gross national happiness through the invention, management, and maintenance of progressive brands and ideas.” Their LinkedIn gives a little more info on what they’re all about; it says that they’re an “interdisciplinary creative company, that excels at delivering design solutions that are digitally competent” while offering a “wide range of services that include innovation, web development, experiential, and influencer marketing.” Now it’s all a little more clear…
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by Willy Franzen on January 22, 2009
The other day I got a fantastic restaurant recommendation over Twitter, and yesterday the same person gave me a great recommendation on internships with the company that she works at. Obviously I checked to see if they have any job openings, and they have a ton. Walker Sands Communications is based here in Chicago, and they are a well known PR firm with a specialization in Technology. Their three areas of expertise are PR, Design, and Strategic Marketing. Walker Sands also puts a strong emphasis on the entrepreneurial mindset – many of the people on their staff have built companies of their own. I always find it hard to find a point of differentiation between PR firms because they’re obviously very good at making themselves look good. The staff is usually what separates one firm from another, but it’s hard to judge a staff without working with them. I’ve always found it helpful to check out the firm’s client list to see if there are any names that you could get excited about working with.
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by Willy Franzen on January 21, 2009
Running a website isn’t easy. I know. Figuring out hosting, updating software, setting up e-mail account, managing analytics, and monitoring uptime are just a few of the tasks that make setting up a website a nearly insurmountable task for small business owners. If you don’t know how to do everything yourself, you need a pro whom you can trust to jump in and fix something when it breaks – even if it’s at 2 AM. Why deal with all the headaches of managing a website (and a webmaster) when you can outsource it all to someone else, like GoodBarry. GoodBarry is an integrated system that allows you to manage your business’ website, e-mail marketing, and online shop while automatically growing its customer database all through one central console. Although it’s not suitable for what I’m doing here on One Day, One Job, I can dream of the day when I don’t have to worry about all the webmaster stuff.
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by Willy Franzen on January 9, 2009
Although we now know that the premise behind alchemy (turning common metals into precious metals like gold or silver) is impossible, the scientific endeavors of alchemists from centuries past are responsible for much of our understanding of inorganic chemistry today. Adchemy is a Redwood City, CA based startup that has taken a page out of the alchemists’ books. They think that with a lot of scientific research, they can turn online advertising into gold. Some may say that Google has already done that, but Adchemy wants to do it better. They say that they’re “the first company to truly combine data on the Web with advanced scientific algorithms to give marketers powerful products designed to increase qualified users and reduce acquisition costs.” It’s hard to say whether their research has generated any gold yet, but their potential certainly has – they’ve raised $27 million in venture capital funding. Hopefully there’s more to Adchemy than that, which is why we think that you might want to check out their jobs.
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by Willy Franzen on January 7, 2009
Having a girlfriend who is a consultant, I’m often subjected to hours of consultant-speak. It’s not really English, as it consists mostly of acronyms. One thing consultants seem to talk about a lot, even though they don’t have an acronym for it, is the American Express Starwood Preferred Guest Card. It’s apparently by far the best credit card for the consulting lifestyle (especially when you work for a firm that almost exclusively puts you up in Starwood hotels). Since I’ve been hearing the Starwood name a lot, and I’ve had a few people recommend their Jobs to me, I thought it was time to take a look at what kind of entry level jobs are available with one of the world’s largest hotel and leisure companies. In case you’re not familiar with the Starwood brand, they’re the company behind Sheraton, Four Points, aloft, W Hotels, Le Meridien, The Luxury Collection, Element, Westin, and St. Regis. All of them are nice places to stay, and a few of them are about as trendy as you can get when it comes to hotels – check out aloft.
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by Willy Franzen on December 25, 2008
Somehow the Coca-Cola brand has been indelibly tied to the image of Santa Claus. In fact, there’s even an urban legend that the modern image of Santa Claus was created by The Coca-Cola Company. It’s not true, but the fact that many people believe it to be true speaks volumes about Coca-Cola’s branding prowess (dating all the way back to the 1930s). We considered a lot of Christmas themed companies to feature today, but we keep coming back to the image of St. Nick sipping on a glass bottle of Coke. Let’s see how you can find a job with Coke.
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by Willy Franzen on December 19, 2008
Not only is it Friday, but it’s also a Snow Day here in Chicago! Judging from the map on The Weather Channel, there’s a good chance that you’re enjoying a Snow Day too. My favorite thing to do when school was cancelled was to go sledding, and I haven’t outgrown it yet. If downtown Chicago had a single decent hill, I’d be there as soon as I finish writing this. Of course, I’d have to stop and buy a sled first. In college it’s easy – you just “borrow” a tray from the dining hall, and that’s your sled for the winter, but when you’re an adult you need to take things a little more seriously. That’s why Hammerhead Sleds exists. They make sleds for big kids. Actually, that’s an understatement. They make the most bad ass sleds that I have ever seen. These sleds aren’t cheap, though. They run $349, but they sure look worth it.
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by Willy Franzen on December 17, 2008
Over the past month I’ve had at least three people ask me whether I’ve read Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
. Usually that would be enough of a push to get me to order the book from Amazon and give it a quick read, but I haven’t had time to because I’ve been so focused on developing a curriculum that will teach you how to find and land a job. The last person who asked me if I had read Never Eat Alone also suggested that I take a look at Ferrazzi Greenlight, the company started by the book’s author, Keith Ferrazzi. The company focuses on strategic relationship management through consulting, speaking, and professional development services – or as they say it, they share their “passion for infusing relationships with intimacy, accountability, and generosity to achieve the greatest of success.”
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by Willy Franzen on November 30, 2008
Ok, so it’s not the first thing that comes to mind when you think of non-profits; however, Harvard Business Publishing is “a not-for-profit, wholly-owned subsidiary of Harvard University.” Since Harvard University is also a non-profit, that should make Harvard Business Publishing doubly a non-profit, although I think non-profit status is like multiplying by zero – it only really matters the first time you do it. To get a real answer to that question or any business question, we may have to refer to one of the products put out by Harvard Business Publishing. They have 6 main product areas which include Harvard Business Review, Harvard Business School Cases, Harvard Business Press, Newsletters, Conferences, and Corporate Learning. I’ve had plenty of experience with the first three, and I think that Harvard Business Publishing typically puts out a great product. It’s hard to get a Business education without reading a lot of material from them.
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by Willy Franzen on November 26, 2008
Since Thanksgiving is tomorrow, I have cooking on my mind. I’m trying to make sure that I have everything that I need, because Thanksgiving Day always comes with some essential ingredient or cooking implement missing. A run to the store for an ingredient usually isn’t a problem, but a meat thermometer or baster can be a little tougher to find. That’s why you might want to make a day before Thanksgiving stop by Williams-Sonoma, and while you’re at it, you might want to think about what kind of jobs they offer. In case you’re not familiar with Williams-Sonoma, they’re “the premier specialty retailer of home furnishings in the United States.” Their brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, Williams-Sonoma Home, and West Elm, and they “cover every room in the house: from the kitchen to the living room, bedroom, home office, and even the hall closet.” Williams-Sonoma, the brand, is best known for kitchen wares, which is why I associate them with Thanksgiving.
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by Willy Franzen on November 25, 2008
I have a first generation iPhone, and despite the fact that it uses cell towers and Wi-Fi hotspots instead of GPS for location, I have still become entirely dependent on using my phone to find my way. It’s blatantly obvious that the cell phone is the convergence point for all kinds of technology – cameras, video cameras, computers, GPS devices, voice recorders, address books, and video games now exist in one device. The next step is tying location awareness into all of these functions, and that’s what Sunnyvale, CA based TeleNav is all about. They were the “first to launch a GPS navigation and mobile workforce management service on a cell phone in North America,” and they’re also the “fastest growing company in Silicon Valley” according to Deloitte. They’re partnered with “every significant wireless carrier and device manufacturer,” and they’re primed to make the most of the GPS chips that are now found in most phones.
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by Willy Franzen on November 21, 2008
We’re big on innovation here. We don’t like talking about companies that are doing things the way that they’ve always done. They’re not only boring, but they’re also destined for failure. Look at the auto industry. You can blame the downfall of the Big 3 on a lot of things, but a lack of innovation has to be a big part of your argument. We’re trying to bring innovation to the way that you find jobs, and there are hundreds of startups out there that are defined by innovation. It’s all around us. frog design is a global innovation firm. They “work with the world’s leading companies, helping them create and bring to market meaningful products, services, and experiences,” and they’ve been doing it for almost 40 years. They’ve worked with clients as vaired as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo!, which goes to show you that they’re not easy to pigeonhole. frog design is based out of San Francisco, and they have offices (or as they call them, studios) in Austin, New York, San Jose, Seattle, Milan, Amsterdam, Stuttgart, and Shanghai
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by Willy Franzen on November 14, 2008
Maybe your demographic characteristics get targeted more often than mine, but it’s a rare occasion that I see advertisements from employers on Facebook. As I’ve already demonstrated, Facebook advertising is an extremely effective way to reach a targeted audience at a low cost. That’s why it caught my attention when I saw that Alpha 411 Yext was targeting me with some Facebook recruitment advertising. I clicked their ad and took a look at what they have to offer, and I have to say that their Recruiting page is pretty compelling. Alpha 411 is a local advertising company that says that they are “rapidly becoming the world’s greatest.” I think that’s a bit of an overstatement considering that Google has a pretty strong presence in local advertising. With that said, Alpha 411 is taking a different approach by building niche industry sites like GymTicket.com and LocalVets.com to help people find local providers in specific industries. It looks like a strong business model, but I doubt that they’ll ever unseat Google; in fact, I’d wager that most of their traffic comes from the big G.
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by Willy Franzen on November 13, 2008
If I had known that today was World Usability Day, I would have waited another day to post about Hesketh’s entry level jobs. Unfortunately, I was out of the loop on this one, so I blew it. With that said, today’s company, Crowd Science, offers some pretty cool analytics tools that might help webmaster makes more informed usability decisions. It’s kind of a stretch, because most of what Crowd Science does is explore demographics, but who cares about World Usability Day anyway? (Ok, I do. A little bit.) So TechCrunch has dubbed Crowd Science as Google Analytics for demographics, and I think that the title fits.
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