by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on August 24, 2009
This morning I was reading a New York Times article about how some of the “super rich” are being hit hardest (at least in terms of total dollars lost) by this recession. A lot of this has to do with heavy investments in real estate. As we all know, real estate has not been the place to be lately. The good news about the bad real estate market is that it’s leading to all kinds of innovation. There are a ton of cool real estate startups, and I just came across another one called eRealInvestor. They’re based in San Francisco, and they offer a suite of tools that allow those who still have it in them to invest in real estate to be much smarter about it. Since I’m not a real estate investor, I don’t fully understand what all of the tools do. However, it’s hard to argue with a data based approach to buying and selling real estate.
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by Willy Franzen on August 23, 2009
What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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by Willy Franzen on August 22, 2009
Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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by Willy Franzen on August 19, 2009
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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by Willy Franzen on August 13, 2009
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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by Willy Franzen on July 20, 2009
Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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by Willy Franzen on July 19, 2009
As I tell you every weekend, the non-profit world can never get enough top notch talent. Part of the reason is that the careers aren’t nearly as lucrative as private sector careers, but another part of it is that there are a seemingly unlimited number of non-profit organizations out there. Taproot Foundation solves this problem in an interesting way. They act as a project management consulting service while linking top notch business professionals up with non-profit organizations in a volunteer capacity. They typically work with organizations in the areas of Arts, Education, Social Services, Environment, and Health on engagements in the areas of marketing, HR, IT, and strategy management. I’m always impressed by non-profit consulting services, and this appears to be a pretty cool twist on that model.
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by Willy Franzen on July 18, 2009
I never thought that I’d hear the words “city” and “harvest” used together as often as I do these days, but now it seems that every city has a farmers market, urban vegetable gardens, and restaurants with hyper-local cuisine. Oddly enough, City Harvest means something slightly different when they talk about harvesting food. They are “a non-profit organization founded in 1982″ and “the world’s first and New York City’s only food rescue program.” What does that mean? It means that this year they will “collect 26 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms.” They’re harvesting anything and everything that they can (as long as it’s up to their food safety standards) to feed New York City’s hungry. It’s a brilliant idea, and the organizations longevity proves that it’s working.
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by Willy Franzen on July 17, 2009
At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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by Willy Franzen on July 8, 2009
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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by Willy Franzen on June 29, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
There have been some complaints in the Public Relations industry that agencies are not evolving quickly enough; however, Baltimore’s MGH, Inc. is never a subject of those complaints. While their Web site, and their entire agency, is currently “under construction,” they invite you to explore their “old” site for information—and by old they mean 2008. That’s how quickly they are willing to evolve.
But wait, there’s more. MGH was founded in 1995 by professionals who disagreed with the large agency mentality of overworking employees to the point of being burned out. Instead, MGH’s founders left their “comfortable jobs” to start an agency centered around retaining talented, happy employees. Today, they are 71 people strong.
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by Willy Franzen on June 26, 2009
Considering the fact that I drove by a house in Michigan that was on sale for $12,500 just a few days ago, it’s pretty obvious that the real estate market still has some rebounding to do. There has been a lot of hurt in the industry over the past couple years, but maybe things are looking up. A friend who works at CB Richard Ellis let me know about a position that they’re trying to fill, and after I checked their Careers page I saw that they’re hiring for more than 200 positions. Considering the fact that they just went through a round of layoffs at the end of last year, I’d say all those job postings is probably a good sign for where the company (and maybe the economy?) is going. If you have heard of CB Richard Ellis before, you should know that they’re headquartered in Los Angeles and they’re “the world’s largest commercial real estate services firm (in terms of 2008 revenue).” Clearly $12,500 houses aren’t a problem for them.
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by Willy Franzen on June 18, 2009
In my opinion one of the coolest features of the first generation iPhone was its ability to accurately give you your location despite its lacking a GPS chip. The technology is based on using Wi-Fi access points and cellular tower triangulation to determine your coordinates. Obviously a GPS chip is a better alternative (at least as long as you don’t have a roof blocking your satellite signal), but there are plenty of applications where Wi-Fi location comes in pretty handy. That’s why Boston based Skyhook Wireless is a growing company. They’re behind the technology that provides location to non-GPS equipped iPhones (as the New York Times covered quite well), and they’re also using their technology for geotagging, device recovery, social networking, and much more.
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by Willy Franzen on June 17, 2009
Try 5 lessons from One Day, One Job’s Job Search Prep Course Found Your Career for free. It will help you get a job faster.
Nobody likes getting spam in their inbox, but a well-crafted, beautifully designed marketing message from one of your favorite brands isn’t always that bad—especially if it includes a special offer (kind of like the one above). We’ve already talked about Aweber and Constant Contact in terms of e-mail marketing, but today we’re going to talk about a company that does it on a much bigger scale. Burlington, MA based e-Dialog “is the proven provider of advanced e-mail marketing and database technologies, products, strategies, and services for permission-based e-mail marketers,” and they can back that up with a client list that includes the NFL, Nintendo, the NHL, OfficeMax, Harvard Business School Publishing, and many more serious brands.
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by Willy Franzen on June 12, 2009
Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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by Willy Franzen on June 11, 2009
Since you’re looking for your first job, it’s probably a safe assumption that you are not familiar with “expensing” things. Hopefully you will be one day (soon). Many companies (especially consulting firms) allow their employees to pay for travel, lodging, and food, and then submit receipts to the company to get reimbursed. It can be pretty sweet if you’re getting $30 a night to spend on dinner, while racking up credit card points and frequent flier miles at no expense to you, but the downside is that submitting expense reports to get reimbursed is time consuming and quite annoying. Concur, a Redmond, WA based company that I learned about in Sramana Mitra’s Entrepreneur Journeys
, solves this problem through their “on-demand Employee Spend Management business services.” Put simply, they have a suite of solutions that enables companies to automate the expensing process.
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by Willy Franzen on June 5, 2009
I’ve done it. I’ve found the most ridiculous looking corporate website on the web. It has an animated moving background and multiple bouncing balloon/blimp logos that make it look like it’s straight out of the Imagination Land episode of South Park. It may be a little hokey, but it works for Niles, IL (right outside of Chicago) based The Bradford Group because they’re in the collectibles industry. Their customers aren’t concerned with flash and edginess, they’re all about sentimentality. When you’ve been doing direct marketing of collector plates, music boxes, and all kinds of commemorative items for 36 years, you probably know your audience. So, even though The Bradford Group’s web design leaves me laughing out loud, I’m not going to sell them short based on my taste as a non-collector. (And if you totally disagree with me and love the design, you can make it your computer’s background.)
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by Willy Franzen on June 3, 2009
When I was at Cornell, working on group projects was the bane of my existence—especially when I didn’t get to choose the members of my group. It always seemed that I got stuck with a slacker or two, and there was always someone who just wanted to do the whole project by himself/herself (ok, sometimes that was me). Besides getting stuck with crappy partners, the logistics of organizing meetings, keeping edits to a document straight, and communicating with people who don’t check their e-mail drove me crazy. I guess I wasn’t the only one who didn’t enjoy the group project experience at Cornell, because Dana Lampert, a fellow alum, founded Wiggio, a company and web application that “makes it easy to work in groups.” They’re based out of Cambridge, MA, and they’ve moved well beyond focusing on just college students. Wiggio can help sports teams, non-profit organizations, small businesses, Greek organizations, and pretty much anyone who works with other people. They’ve already broken 100,000 users, and they seem to be growing at an awesome pace, which is why now is the time to think about working for them.
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by Willy Franzen on May 12, 2009
I love simplicity. I also appreciate singularity. You know… One Day, One Job. There’s so much clutter these days that it can become really hard to focus. I’m sure that you’re seeing it in your job search, and you’re probably wondering why companies just keep layering on more complexity to what they do. If so, then you’re in good company. Mono is a Minneapolis, MN based branding, advertising, and design agency that is all about simplicity. They think that putting smart, innovative people on client projects is the key to great branding. That’s it. I like it. And so do their clients (it’s an impressive list).
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by Willy Franzen on May 6, 2009
I love cooking, but I didn’t always. I went into college barely knowing how to make myself a bowl of pasta, but when I lived off campus Sophomore year, I was left with little choice but to learn how to cook. I’ve never been one to follow recipes strictly, though. I always like trying something new and getting creative with my cooking. That’s exactly the philosophy behind America’s Test Kitchen. It’s a real kitchen (all 2,500 square feet of it) in Brookline, MA that is used to “to develop the absolute best recipes for all of your favorite foods.” They do this by testing recipes anywhere from 30-70 times until they not only get it right, but get it right to the point that it’s dead simple for the people who are consuming the products that America’s Test Kitchen puts out – magazines, cookbooks, DVDs, tv shows, and websites. To me it sounds like one of the coolest places in the world, so if there’s no post tomorrow, it’s because I quit in hopes of a career at America’s Test Kitchen (just kidding!).
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by Willy Franzen on May 1, 2009
My first experience with video chatting was with CU-SeeMe in an internet cafe in the mid 90s. It was insanely cool, but it was also terrible quality. Things have come a long way, and once again people are using video chat to meet random people online. I was a little creeped out when I first saw WooMe, but I think that I get it now (even if I’m still creeped out). It’s a website that allows you to meet new people through “60 second one-on-one online video sessions.” Basically, it’s speed dating on the web. I was almost too sketched out to cover them here, but I figured if TechCrunch didn’t rip on them too hard and they’re able to get $17 million in investment, there has to be the potential for a real business.
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by Willy Franzen on April 30, 2009
I’m not a wine drinker, but I am a sucker for a good PR stunt – especially when it’s related to jobs. I never covered “The Best Job in the World” (a job in Australia as an “island caretaker”), but I figured that you guys wouldn’t want to miss out on the chance to land “A Really Goode Job.” What am I talking about? Murphy-Goode Winery, which is based in Sonoma Wine Country, is looking for “someone (maybe you) who really knows how to use Web 2.0 and Facebook and blogs and social media and YouTube and all sorts of good stuff like that — to tell the world about our wines and the place where we live: the Sonoma County Wine Country.” I believe the official title for the job is Wine Country Lifestyle Correspondent. Anyway, it’s the opportunity of a lifetime, and even if there’s a miniscule chance that you’ll be the one selected out of thousands to get the job, it’s worth a shot, right?
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by Willy Franzen on April 23, 2009
I hate to do this to you, but today is going to be the third California based company in a row (this one’s in Torrance). There seem to be a lot of jobs out there, so if you want to live efficiently, maybe you should move out there… or you could just furnish your home with things from simplehuman. They “design housewares to make you more efficient at home — from a spoon rest on a utensil holder to a pedal that’ll outlast 50,000 steps, or a paper towel holder that won’t unravel and a dishrack that drains in different directions.” It’s all about wowing people with the mundane. Do you know anyone who loves his or her garbage can? Probably not, but simplehuman aims to change that. (In my college days the most efficient garbage can was the biggest one for two reasons, it had to be emptied the fewest times and you could toss things in from extremely far away.) Now, “efficient living” may have a different meaning to a college student, but simplehuman brings some class to that sense of efficiency. You’ll appreciate it once you get you’re out on your own and begin your journey towards yuppie-hood.
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by Willy Franzen on April 16, 2009
I’m about as far away from the world of crocheting, beading, knitting, jewelry making, quilting, spinning, and needle working as you can possibly be. The closest that I’ve come to the world of crafts is having my Mom knit me a scarf and meeting someone who may or may not (she was very secretive) be a part of a group of Chicago Crochet Graffiti Artists. Still, I know that this world of crafts exists – and it’s huge. That’s why it’s no surprise that Interweave Press, a craft media company with “businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts,” still seems to be thriving after almost 35 years in the business. Although I don’t know for sure, I’d imagine that Interweave Press, which is headquartered in Loveland, Colorado and has other offices in Malvern, Pennsylvania and Stow, Massachusetts, is somewhat insulated from all of the trouble that most other media companies are seeing because of the niche that they work in.
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