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Entry level jobs in:

marketing


Every day we profile a new entry level employer, and every day we tag our posts to make it easier for you to find jobs and companies that interest you. The following companies have offered entry level jobs in marketing in the past, and they are likely to do so in the future.

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Forrester Research

by Willy Franzen on March 18, 2010

Forrester Research Logo

I’m sure that you’ve heard plenty of people bemoan the fact that it’s nearly impossible to get users to pay for online content. Most people wouldn’t pay a single dollar to read a wonderful article from The New York Times. Maybe this will change eventually, but for now the “freeconomy” is giving many content producers fits. Some people who aren’t having a problem are the folks at Cambridge, MA based Forrester Research. They’re “an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology,” and they consistently get people to pay hundreds or even thousands of dollars for their content. Most of the reason for this is the fact that they’re often selling to corporate clients who are a lot less price sensitive than individual users, but it’s still impressive. Buying research done by Forrester is a lot cheaper than doing the research yourself, so it’s a smart investment. That’s why Forrester Research was able to generate nearly a quarter billion dollars in revenue in 2008.

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General Mills

by Willy Franzen on March 17, 2010

General Mills Logo

Happy St. Patrick’s Day! In past years we’ve looked at Shamrock Boats and Luck Stone to celebrate the holiday, but today we’re going to take a look at jobs with Minneapolis, MN based General Mills because there’s no more authentic Irish breakfast than Lucky Charms. Now, it’s been a while since I last had a bowl of everybody’s favorite marshmallow-filled cereal—ok, it’s been a month—but it feels like it’s been much longer. Beyond Lucky Charms, General Mills’ brands include Cheerios, Pillsbury, Gushers, Haagen-Dazs, Betty Crocker, Cascadian Farm, and many more names that you’ll recognize from the center aisles in the grocery store. Most of them may have nothing to do with St. Patrick’s Day, but add some green food coloring if that’s what you’re really concerned about.

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Communispace

by Willy Franzen on March 11, 2010

We’re already working on new projects based on your feedback. If you want your voice heard, please take 3 minutes (seriously, it’s short) to complete our One Day, One Job survey.

Communispace Logo

As the preceding note indicates, I’ve been collecting user data over the past week to help me make the site more useful for you. So far the survey has received hundreds of responses, and there are a number of common themes that keep coming up. It’s amazing at how well an 8 question survey can tell me about what you guys want in a job search tool. For companies that need a little more than an 8 question survey, there’s Communispace, a Watertown, MA based market research company. Their name probably wouldn’t have made them too popular during the cold war, but fear of communism has been replaced with community building—which is what Communispace is all about.

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RKS

by Willy Franzen on March 4, 2010

RKS Logo

Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.

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Zinch

by Willy Franzen on March 3, 2010

Zinch Logo

If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.

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NetJets

by Willy Franzen on February 25, 2010

NetJets Logo

If I ever make a ridiculous amount of money, the first thing that I’m going to do is buy a private jet—or at least a share in one. It seems like the ultimate way to travel. I’ve been on private planes before, but they had propellers and I was sitting next to or right behind the pilot (not nearly as classy). NetJets is a company that allows wealthy individuals and businesses to buy shares in private jets (since who really needs an entire jet to himself or herself?). They also have a subscription service called MarquisJet that lets you get a guaranteed number of hours of private jet use. It may not make private air travel affordable or cost effective, but it certainly puts it within reach for a lot more people. NetJets is by far the market leader, and they’re also a Berkshire Hathaway company. You know if Warren Buffett is investing in it, it has to be pretty good. NetJets is based in Columbus, OH, but quite obviously they operate all over the world.

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Dealer.com

by Willy Franzen on February 24, 2010

Dealer.com Logo

I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?

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Appalachian Mountain Club

by Willy Franzen on February 21, 2010

Appalachian Mountain Club Logo

I don’t know if you’ve ever spent anytime on the Appalachian Trail, but if you haven’t, you should. The trail stretches from Georgia to Maine, while the range of mountains touches as far south as Alabama and as far north as Newfoundland. It’s 1,500 miles of natural beauty that is prime territory for naturalists and adventurers. Back in 1876 there was a club called the Appalachian Mountain Club started in Boston for people who enjoyed the range. Now the club consists of more than 12 chapters and 100,000 members—it’s the “nation’s oldest outdoor recreation and conservation organization.” They’re still based in Boston, and they’ve developed into a non-profit that promotes “the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.”

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OkCupid

by Willy Franzen on February 19, 2010

OkCupid Logo

I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.

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Joby

by Willy Franzen on February 17, 2010

Joby Logo

Whenever I get a new Facebook friend, he or she usually tells me that I have way too many pictures of me fishing. Since I let go nearly all of the fish that I catch, I love snapping a quick picture before the release—it gives me bragging material. That’s why I consider it important to have a fishing buddy who also knows how to take a decent photo. The problem is that I still spend a lot of time fishing alone, and trying to take a self-picture with a fish in the other hand is extremely awkward. Luckily I discovered the Gorillapod, a small tripod that has flexible legs that wrap around nearly anything. It’s a fishing buddy that fits in vest’s pocket. The Gorillapod is made by Joby, a San Francisco based company, and it really is an ingenious product—it takes all of the hassle out of lugging around a tripod.

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Tough Mudder

by Willy Franzen on February 16, 2010

Tough Mudder Logo

In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.

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Invodo

by Willy Franzen on February 12, 2010

Invodo Logo

Video is an amazing sales tool. It’s able to show you exactly what you’re buying and how it works. The only thing better is an in-person demonstration, and those are far too expensive for most products. Now that online video capabilities are pretty much ubiquitous, we’re seeing more and more companies adopt video as part of their sales process. More and more product pages have an embedded video along with all of the stuff you normally expect to find on an e-commerce site. Invodo is the company that is often behind these videos. They’re a three year old company based in Austin, TX, and they offer “a full-service eCommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers.” They work with more than 2,500 manufacturers and retailers including Sony, New Balance, Toys “R” Us, and plenty more major brands.

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Fantazzle

by Willy Franzen on February 9, 2010

Fantazzle Logo

It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).

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Knewton

by Willy Franzen on February 8, 2010

Knewton Logo

You thought that you were done with test prep, but now the economy is in a rough spot and the job market is kind of weak. You’re thinking about grad school, and that means doing the standardized test thing all over again. Luckily, things have changed since you took the SAT or ACT. The one size fits all approach of classroom instruction is out, and “adaptive learning” delivered through an online platform is in. Knewton is a New York City based startup that is one of the leading innovators in the test prep market. They seem to be mostly focused on the graduate school test prep market, although they do offer an SAT prep course too (PrepMe is a similar company that focuses only on pre-undergraduate test prep). Knewton is not only focused on improving the quality of test prep results, but they’re also working hard to make test prep more affordable and more interactive.

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Advertising Research Foundation

by Willy Franzen on February 6, 2010

Advertising Research Foundation

I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.

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AD:60

by Willy Franzen on February 1, 2010

AD:60 Logo

I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.

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Grafik

by Willy Franzen on January 26, 2010

Grafik Logo

Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this.

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Datran Media

by Willy Franzen on January 18, 2010

Datran Media Logo

Happy MLK Day! For last year’s holiday we featured jobs at The King Center, so check those out. Today’s company has nothing to do with MLK, so instead of trying to make a tenuous connection, I’m going to jump right in. Datran Media is a New York City based digital marketing technology company. They help “advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels.” They started as an e-mail marketing company back in 2001, and since then they’ve expanded into a number of different business areas. Datran Media has worked with huge names like NASCAR, eHarmony, The Ad Council, and Microsoft. To get a better feel for what Datran Media does, you may want to check out these case studies of award winning campaigns that they’ve done for the PGA Tour and Sony.

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Oxfam America

by Willy Franzen on January 17, 2010

Oxfam America Logo

Yesterday we took a look at one of the most familiar names associated with the Haiti Relief effort—the American Red Cross. This morning I came across a couple lists that shine a light on other organizations that are also putting a focus on Haiti. One is from U.S. News & World Report that discusses 10 Ways You Can Donate to Haitian Earthquake Victims, and the other is Haiti Earthquake—Best Ways to Assist in Providing Emergency Relief from the American Institute of Philanthropy, which rates charities involved with Haiti Relief. One of the organizations on both of those lists is Oxfam America, a Boston, MA based “international relief and development organization that creates lasting solutions to poverty, hunger, and injustice.” They already have teams delivering aid in Haiti, and you can find out all about what they’re doing their on their Haiti Earthquake page.

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WeTheCitizens

by Willy Franzen on January 14, 2010

WeTheCitizens Logo

As someone who has just tweeted his 5,000th tweet, I have to say that I’m getting a little sick of all the buzz about social media. It’s not that I don’t think tools like Twitter, Facebook, and blogs are valuable—if that was the case I wouldn’t be writing this right now—it’s just that too many people are forgetting that results, not tools, are most important. That’s why it’s cool to see a company like WeTheCitizens that is putting social media to work in a results-driven way. They’ve developed a platform to help “you recruit, mobilize, and track the effectiveness of your supporters.” Ok, YOU may not need something like that, but politicians, non-profit founders, and movie producers do. WeTheCitizens is an Atlanta based startup (with an office in DC) , and they’re going through a bit of an identity crisis right now (it’s not all that uncommon for startups). They’re very confident in their product—Wildfire Platform—but they’re apparently in the process of changing their name from WeTheCitizens to Mobilization Labs. To make it more confusing, a lot of the branding that they’re doing is for Wildfire Platform. If you can look past all of that, you’ll see a really cool company in its formative stages.

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Experience Project

by Willy Franzen on January 7, 2010

Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.

Experience Project Logo

Do you have a secret? An embarrassing story? Maybe you have a real problem (like not having a job) or a health issue. It could just be something that you’re passionate about. If you have experiences that you want to share or you want to read about the experiences of other people, then Experience Project is the site for you. It’s a free web site that allows people across the world to share their experiences. It all started when Armen Berjikly, Experience Project’s founder, was inspired by a friend to build a support community for multiple sclerosis patients. It was so successful that Armen decided to expand the project so that it could serve everyone—it’s now “the first social network based upon who you are and not who you know.” The company is based in San Francisco, and according to their data and the data on Compete.com, they’re doing some pretty serious traffic.

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Cobalt

by Willy Franzen on January 6, 2010

Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.

Cobalt Logo

When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.

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Lunchbox

by Willy Franzen on January 5, 2010

If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.

Lunchbox Logo

Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.

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Jazz at Lincoln Center

by Willy Franzen on January 3, 2010

Jazz at Lincoln Center Logo

I may not be into jazz, but I will readily admit that people who like jazz have better taste in music than I do. I don’t know why I feel that way, but jazz gives off an aura of being ultimately cool. You just can’t tell a jazz lover that he has bad taste in music. If you’re one of those people who is cooler than me, then I hope that you know about Jazz at Lincoln Center. It’s a New York City based non-profit arts organization that aims “to enrich the artistic substance and perpetuate the democratic spirit of America’s music.” Their mission is accomplished through four key strategies: Curatorial, Educational, Archival, and Ceremonial. Whether it’s producing and presenting performances or maintaining “a comprehensive library of original scores, transcriptions, arrangements, books and artifacts important to jazz,” Jazz at Lincoln Center is doing its best to promote the art.

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VEE Corporation

by Willy Franzen on December 22, 2009

Vee Corporation Logo

One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.

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Kate Spade

by Willy Franzen on December 21, 2009

Kate Spade Logo

I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.

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