by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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television
by Willy Franzen on November 1, 2009
I’m a nut about wildlife. I don’t watch Animal Planet all day or anything, but I get ridiculously excited when I see a new species in the wild. My hope is to one day run into a mountain lion in the wild, at least as long as I’m not being hunted. As fanatical as I am about wildlife, I bet I don’t even come close to the people at the Wildlife Conservation Society, a New York City based non-profit. They were founded in 1895 with a “clear mission to save wildlife and wild places across the globe.” Their first major success was aiding the recovery of American Bison, and now they’re working to “protect many of the world’s iconic creatures here and abroad, including gorillas in the Congo, tigers in India, polar bears in the Arctic, and ocean giants in our world’s amazing seascapes.” Beyond doing that, they also run 5 parks in New York City—the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.
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animals,
biology,
conservation,
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entry-level jobs,
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New York,
non-profit,
program development,
research,
sales,
science,
zoology
by Willy Franzen on October 30, 2009
Tomorrow is Halloween, which means that we need to talk about candy today. We’ve already looked at companies like Jelly Belly, The Hershey Company, Charles Chocolates, Vosges, and Just Born Quality Confections. We’ve also discussed jobs at Mars & Co., which is a consulting firm, and not to be confused with Mars, the CPG and candy company. You probably know them best for M&M’s, Snickers, Dove, Milky Way, Twix, and Mars bar; however, they’re also behind Pedigree, Whiskas, Uncle Ben’s, and quite a few other brands. For your sake I hope you only run into the good stuff and not Whiskas or Pedigree during your trick-or-treating. While headquartered in McLean, VA, Mars has locations all across the world. They’re a huge company with a ton of international business, which makes for a great place to gain some experience.
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finance,
food,
holiday,
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information technology,
international,
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manufacturing,
marketing,
nationwide,
research,
sales,
Virginia
by Willy Franzen on October 29, 2009
It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good—and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn’t delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.
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video,
web development
by Willy Franzen on October 22, 2009
One of my goals with One Day, One Job is to get more interactive. I’d like to get more feedback from you, the readers, on what you want to see, and I’d also like to use the collective wisdom of thousands of college aged job seekers to develop better content. The best way to do that is through reader surveys, which is why I recently signed up with SurveyMonkey. They’re a Menlo Park, CA (formerly Portland, OR) based “startup” that has been helping people run online surveys for the last decade. While most Internet companies that started in 1999 have since flamed out and most companies started in the 2000s have relied on flashiness to bring in venture capital money, Survey Monkey and its outdated look have been laughing all the way to the bank. By providing a dead simple way for business owners (they’ve worked with more than 80% of the Fortune 100) to collect data, SuveyMonkey has built an insanely successful business.
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by Willy Franzen on October 21, 2009
Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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California,
e-mail,
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web development
by Willy Franzen on October 20, 2009
Back when I was looking at colleges, I had to rely on traditional guidebooks to get relevant information like average SAT scores, whether freshmen are allowed to have cars, and what the food is like. Finding solid information online was pretty much out of the question, and none of the guidebooks that I looked at seemed to have a good read on what the campus was really like. Then along came College Prowler in 2002 (after I was already at Cornell, which turned out great). They’re a Pittsburgh, PA based company that aims “to be the most accurate, complete, and honest resource on colleges and universities across the United States.” Although those are their words, I think that a more accurate description of what they do (also in their words) is:
No university affiliations. No half-truths. No out-of-touch authors who haven’t been in school for decades. A class project turned company, College Prowler produces guidebooks that are written by actual college students and covers the things students really want to know.
College Prowler’s guides are what college guidebooks should have always been. Unfortunately, it took a long time for anyone to realize how big the need for “real” information was. Along with guidebooks, College Prowler has also built an awesome web resource to help high school students make informed college choices. The best part is that they’ve recently made all of their online content free.
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editorial,
entry-level jobs,
marketing,
Pennsylvania,
publishing,
sales,
web development,
writing
by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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California,
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journalism,
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New York,
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social media,
software development,
video,
web development
by Willy Franzen on October 13, 2009
I’ve never found a use for start pages and portals. Until Safari came out with a feature that allowed me to view a dozen of my most visited sties at a glance, I just set a blank page as my home page. However, I realize that many people have very different web browsing habits, and a lot of people find start pages really useful. One company that is trying to update the start page by making it social is ZooLoo. They’re a Phoenix, AZ based startup that, despite an unfortunate name that sounds like a bathroom at a wildlife park, is trying to own the market for customizable start pages. They’re competing with behemoths like Google and Facebook to be your home page, but they do have an advantage in that they’re laser focused on start pages and only start pages. They think if they can own that market, they can deliver lots of relevant advertising and make lots of money.
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by Willy Franzen on October 10, 2009
My parents are in town for the weekend, and I’ve been thinking of fun things to do with them around Chicago. One place that came to mind is Shedd Aquarium. I don’t think that we’ll end up getting a chance to make it there this weekend, but it was certainly a good thought. And once I thought about it, I realized that they’re probably hiring. Shedd Aquarium is much like other aquariums now, but it really stood out when it was opened in the 1930s. The aquarium was founded by John G. Shedd, retired president of Marshall Field & Company, and financed by him with $3 million in gifts. The goal was to bring Chicago up to par with other “cosmopolitan” cities that had aquariums, and by the end of the project Chicago’s aquarium “housed the greatest variety of sea life under one roof.” It also happened to be “the first inland aquarium with a permanent saltwater collection,” which meant that they had to ship millions of gallons of seawater from Florida on trains to provide a proper habitat for the sea life.
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animals,
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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product management,
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rotation program,
sales,
software development,
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training
by Willy Franzen on September 29, 2009
I think that I’ve mentioned before that my first experience with video chat was was with CU-SeeMe in an Internet cafe in the mid 90s. Back then the potential for social interaction over online video seemed pretty promising, but the potential for business uses (not that I thought about that when I was 13) was even greater. Real-time video has been slower to take hold on both the social and business fronts than I expected, but now that the quality is so good, we’re seeing more and more businesses embrace video conferencing. Tandberg is a company that is at the forefront of this movement. They have dual headquarters in Oslo, Norway and New York City, and they are both “the market share leader and the fastest growing company in the video conferencing industry.” Their 30% annualized revenue growth for the past 10 years may not be Inc. 5000 material, but it’s still hugely impressive.
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Virginia
by Willy Franzen on September 25, 2009
We’ve featured a lot of startups here at One Day, One Job, but never one with as good of a sense of humor as Rooftop Media. They’re a San Francisco based company that is entirely focused on comedy. Yes, they were able to secure $2.5 million in venture capital solely on their sense of humor. Ok, they actually have a well thought out business model too, but I’d like to think that instead of pitching decks (slides) to VCs, they just did a little standup routine and that was that. The main concept behind Rooftop Media is providing a platform for middle tier comedians—professionals whom you’ve probably never heard of. They have a destination comedy video site called RooftopComedy.com, while also working with media and advertisers. For media they “create custom comedy programming for broadcast, web, mobile and print channels hungry for unique, compelling content,” and for advertisers they “create powerful, branded entertainment and integrated marketing programs on behalf of our advertising clients.” They’ve worked with impressive names like Microsoft, Purina Mills, Virgin America, Fast Company, and more.
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by Willy Franzen on September 18, 2009
At this rate I think that I could finish out the rest of the year covering companies that are on the Inc. 5000. I’m not going to, but I’m tempted by how many high quality entry level job opportunities I’ve been able to find from this list. Today I’ve decided to take a look at Covario, a San Diego based company that makes interactive marketing analytics software with a focus on search. I do a lot with search engine optimization, so I’m quite familiar with the industry, and I know that it’s growing rapidly. Making data driven decisions becomes essential in tougher times, because companies can’t afford not to know if they’re getting a return on investment. Tracking SEO performance through web analytics is a lot easier to measure than tracking the success of a “branding” campaign. I guess that’s why Covario has grown from $1.3 million in revenue in 2005 to $12.7 million in 2008.
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by Willy Franzen on September 17, 2009
Let’s say that you wanted to come visit me in Chicago. You’re not afraid to do touristy things, because you’re willing to accept the fact that you are a tourist. You’re going to visit the Art Institute, the Hancock Observatory, the Museum of Science and Industry, and the Sears (now Willis) Tower. Then you want to take a ride on the Navy Pier Ferris Wheel followed by an Architecture Boat Tour. That’s a lot of separate admission fees (and an exhausting day). With a Go Chicago Card from Boston, MA based Smart Destinations, you can pay once and do all these things and more. The card will even get you a discount on your Lou Malnati’s deep dish pizza. Smart Destinations offers the same service in quite a few other cities, and it seems to be pretty popular. While the Travel industry is struggling with the economy, Smart Destinations has managed 424.7% revenue growth over the past 3 years and #652 on the Inc. 5000.
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Massachusetts,
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software development,
travel
by Willy Franzen on September 15, 2009
Today is the last day to enter our Maghound Your Way to a New Job contest. With so few entries so far, there’s an excellent chance that you’ll win a one-year subscription to an awesome new magazine subscription service (3 monthly magazines for free!).
I’m still on my Inc. 5000 kick, and today we’re looking at a company whose name immediately caught my eye. They’re called College Hunks Hauling Junk, and that’s exactly what they are. Omar Soliman wanted to make some money during the summer, so he borrowed his mom’s cargo van to start hauling away people’s junk. He then entered his business plan in the Rothschild Entrepreneurship Competition and won the $10,000 first prize. He realized that he had a business that he could grow, and now College Hunks Hauling Junk is doing $2.9 million in revenue. Guess that’s why Omar and his co-founder Nick were named (also by Inc.) as Top 30 Entrepreneurs Under 30. College Hunks Hauling Junk is headquartered in Tampa, FL, but through expansion and franchising they now operate in Anne Arundel, MD; Baltimore/Howard County, MD; Chicago, IL; Cincinnati, OH; Columbus, OH; Dallas, TX; Denver, CO; Detroit, MI; Indianapolis, IN; Little Rock, AR; Los Angeles, CA; Louisville, KY; Orange County, CA; Orlando, FL; Phoenix, AZ; Raleigh-Durham, NC; Richmond, VA; San Francisco/San Jose, CA; Tampa Bay, FL; and Washington, DC Metro.
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Kentucky,
manual labor,
marketing,
Maryland,
Michigan,
North Carolina,
Ohio,
operations,
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sales,
Texas,
Virginia,
Washington DC
by Willy Franzen on September 14, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.
In continuing with my obsession over jobs at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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Poland,
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Washington DC
by Willy Franzen on September 11, 2009
When I was a freshman at Cornell, a bunch of my friends decided to form a group called the Red Revelers. We would go to sporting events and act rowdy. We had t-shirts and everything. I guess that’s why Revel Consulting caught my eye when I was browsing through the Inc. 5000 (expect to be hearing a lot about that list in the next few weeks—it’s my favorite resource for finding cool companies). They’re a Kirkland, WA based consulting firm that has expertise in Product Management, Program & Project Management, Change Management, Process Engineering, Sales and Marketing Management, Strategy Development & Measurement, and Cloud Computing. They’re also the 34th fastest growing private company in the United States. Beyond an awesome growth rate, they were also “named to the list of 100 Best Companies to Work For by Seattle Business magazine based on job satisfaction, work environment, and professional growth opportunities.”
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Washington
by Willy Franzen on September 10, 2009
The other night I wanted to read a book before bed, but I had moved the lamp from my bedroom into my living room because our hard to reach light fixture’s lights burnt out. It took all of 30 seconds to move the lamp back to my bedroom, but it was a pain in the butt. If only I had a LightWedge—a product made by the company of the same name that will illuminate your book for you. It’s a stupid simple idea that beats the heck out of wearing a headlamp in bed. Oh yeah, and the Newton, MA based company is making a ton of money. Inc. magazine recently came out with their list of the 5,000 fastest growing private companies in the US, and Lightwedge came in at #1,609. That may not sound great, but when you see that they increased from $3.9 million in revenue in 2005 to $11.6 million last year, you have to be impressed. I always say that the best way to job search during a recession is to look for the companies that are growing, and there’s no better way to find those than Inc. magazine’s list.
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Massachusetts,
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web development
by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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international,
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New York,
software development,
United Kingdom,
web development
by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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Connecticut,
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flash,
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nationwide,
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sports,
television,
writing
by Willy Franzen on August 24, 2009
This morning I was reading a New York Times article about how some of the “super rich” are being hit hardest (at least in terms of total dollars lost) by this recession. A lot of this has to do with heavy investments in real estate. As we all know, real estate has not been the place to be lately. The good news about the bad real estate market is that it’s leading to all kinds of innovation. There are a ton of cool real estate startups, and I just came across another one called eRealInvestor. They’re based in San Francisco, and they offer a suite of tools that allow those who still have it in them to invest in real estate to be much smarter about it. Since I’m not a real estate investor, I don’t fully understand what all of the tools do. However, it’s hard to argue with a data based approach to buying and selling real estate.
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web development
by Willy Franzen on August 23, 2009
What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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outreach,
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Washington DC
by Willy Franzen on August 22, 2009
Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
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advocacy,
behavioral science,
entry-level jobs,
marketing,
media,
New York,
non-profit,
production,
psychology,
research,
science,
television,
video
by Willy Franzen on August 19, 2009
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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advertising,
California,
data,
entry-level jobs,
fitness,
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interactive media,
marketing,
media,
movies
by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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by Willy Franzen on August 13, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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arts,
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Canada,
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Massachusetts,
New York,
software development,
United Kingdom,
video games,
web development
by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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Tagged as:
account management,
accounting,
advertising,
communications,
copywriting,
design,
entry-level jobs,
events,
finance,
information technology,
interactive media,
marketing,
media,
public relations,
South Carolina
by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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Tagged as:
advertising,
arts,
California,
copywriting,
design,
entry-level jobs,
marketing,
public relations,
Texas
by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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Tagged as:
apparel,
California,
design,
e-commerce,
entry-level jobs,
fashion,
Hawaii,
human resources,
Illinois,
jewelry,
marketing,
Massachusetts,
Missouri,
Nevada,
New Jersey,
New York,
Ohio,
Pennsylvania,
retail,
Texas,
Washington,
Washington DC,
Wisconsin
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