“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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