One Day, One Job » interactive media

Do Something

Willy Franzen — Sat, 05 Sep 2009 15:06:13 +0000

Whether you’re trying to land a job, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.

Umm… Do Something!

What impresses me most about Do Something is how they’re harnessing the power of the Internet to reach teens with their message. In fact, Do Something has created an online platform that gives teens the tools and resources that they need to take action. Everything that Do Something does is based on 5 guidelines:

Believe in teenagers. Teenagers can lead today. We don’t require adults.
Trust teenagers. We provide reliable, easy to access information and activation strategies, but teens decide for themselves what to do.
Celebrate teenagers. We think all measurable contributions from teens are valuable.
Respect teenagers. We understand that teenagers have diverse abilities and constraints.
Value teenagers. Our programs and products are free. We’re not after teens’ money; we want their passion, time and creativity.

The result of following these guidelines is a website that encourages teenagers to Act Now by using a search engine to find a project that they can join. Or students can start their own club or apply for a grant. Teens are completely empowered to take action on their own. How can you take action? You can check out jobs at Do Something. They’re a young non-profit, and they have what look to be two awesome jobs. You won’t find the word “experience” in either of the job descriptions, so as a new grad you should definitely consider their Clubs Associate and Digital Media Associate positions. The application instructions vary, so pay attention… and DO SOMETHING!

Links to Help You Begin Your Research

Want to get a job? Do something!

R/GA

Willy Franzen — Fri, 28 Aug 2009 15:52:52 +0000

It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).

Enroll at R/GA University

Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” You have to like the sound of that. Anyway, R/GA has more than 25 job openings, and a number of them seem suitable for new college grads. Entry level positions include: Junior Designer (London, UK), Associate Desktop Support Administrator (New York, NY), Junior Copywriter (New York, NY), Junior Open Standards Developer (New York, NY). They also have a San Francisco office, but no entry level positions posted there. You can apply for any of these jobs online, or you can post a résumé for an unlisted position to any of their departments.

Links to Help You Begin Your Research

Are you impressed with R/GA?

Sony Pictures

Willy Franzen — Wed, 19 Aug 2009 14:00:22 +0000

I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.

Picture Yourself at Sony Pictures

Sony Pictures is obviously part of Sony, but there are also a number of distinct businesses within Sony Pictures. There is the Motion Picture Group, which has multiple labels including Columbia Pictures, Screen Gems, and Sony Pictures Classics. Then there’s Sony Pictures Home Entertainment, which brings feature films along with tv episodes right into your home. You also have Sony Pictures Television, which is actually responsible for those tv episodes and other tv programming, and Sony Pictures Digital Productions, which does visual effects and animation. If you’d like to work in any of these businesses or the Corporate arm of Sony Pictures, then you’ll need to head over to SonyPictures.com. It’s not a particularly great Careers site, but it gets the job done. From there you can check out all of their posted jobs, where you’ll see entry level opportunities like Financial Analyst, Global Ad Sales & Digital Media Coordinator, Marketing Assistant, Fitness Assistant, and Data Security Administrator. You can apply for any of the jobs with Sony Pictures online, and although nothing appears to be directly related to movie production, I’d bet that those jobs don’t just pop up on their job board all of the time (read: try networking).

Links to Help You Begin Your Research

What’s your favorite movie to come out of Sony Pictures?

Erwin-Penland

Willy Franzen — Fri, 07 Aug 2009 15:15:03 +0000

We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.

Take a Trip to Erwin-Penland

The cool thing is that Erwin-Penland takes an integrated approach to branding themselves and their jobs. They have a gorgeous website, and they make it very easy to understand what they’re all about. Unfortunately, I can’t embed the video from Erwin-Penland’s About page because that’s the perfect way to show you what they’re all about, so I’m going to encourage you to go watch it now. It makes the company look like a really fun place to work. So does the fact that Erwin-Penland divides their workforce into client teams, not departments. That should make for a very different work experience than most other agencies offer.

If that sounds like something that you’d enjoy, then you need to check out Jobs at Erwin-Penland. Right now there are quite a few opportunities posted, and there’s also a Twitter account for EPJobs (in fact they just announced 7 new hires this week—what recession?). The job openings that seem most suitable for new grads are Junior Account Executive and Junior Copywriter; however, you may also want to check out Traffic Manager, Graphic Designer, Planner, Billing Coordinator, and Technical Support Analyst. Additionally, Erwin-Penland encourages new grads to apply for their paid internships. There’s a résumé submission form on each job description page, so find the right job for you and apply today.

Links to Help You Begin Your Research

What have you heard about Erwin-Penland?

Travers Collins & Company

Willy Franzen — Wed, 08 Jul 2009 14:46:00 +0000

“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.

Buffalocal

It’s always hard to differentiate between marketing communications firms, as they all kind of look alike. The easiest way to get a quick read on whether one of these companies is right for you is to take a look at their portfolio. It also can’t hurt that the “Buffalo-based agency won 24 of 63 Excalibur awards, which were presented by the Buffalo/Niagara chapter of the Public Relations Society of America.” If you like what you see, you’ll want to check out Travers Collins’ Jobs page. They don’t have specific listings, but they do have an open call for applicants as well as internship listings with points of contact in Public Relations, Advertising Account Management, Investor Relations, and Creative (there’s also a contact for Interactive on their Contact page). I’d imagine that those might be the same people that you want to talk to about entry level jobs; however, they list employment@traverscollins.com as the best way to apply for a job.

Links to Help You Begin Your Research

Do you know anything about Travers Collins & Company?

22squared

Willy Franzen — Mon, 23 Mar 2009 14:21:36 +0000

How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.

What’s the Big Deal About 484?

I don’t know where they got the name 22squared, but Google tells me that 22 squared = 484. I’m not sure what to make of that, so let’s get back to talking about how 22squared thinks that “the consumer is your friend.” They’ve actually developed a metric to judge how friendly brands are. You can calculate it like this:

Strength of Relationship + Number of Advocates + Maturity of Relationship = Friendship Factor %

I’m not sure where you get the inputs from, but if you click “The Work” link on 22squared’s Home page (I can’t link because it’s in Flash) and click through the pages, you’ll see the scores of many well recognized brands. Usually you need to divide by something to get a percentage, so I don’t know what this is all about, but I’d love to hear the science behind it. I wonder what One Day, One Job’s Friendship Factor % is. I’d like to think that we’re a pretty friendly brand.

Anyway, if I want to keep your friendship, I need to get to the jobs. Right now, 22squared’s Jobs page (which I can link to) only has one job opening posted. It’s for a Flash Developer in their Atlanta, GA office. Considering what a nice job they’ve done with their own site’s Flash (even if you can’t link to anything and it’s not search engine optimized), I bet this is a pretty cool job. If you don’t have Flash skills, don’t worry. 22squared also lists an HR contact (signe.garnitz@22squared.com) to whom you can send a resume and cover letter – presumably for unlisted positions. 22squared offers internships in Account Management, Media, Creative, Brand Planning, Digital/Interactive (Creative and Media), Broadcast Production, Studio, Information Technology, and Human Resources, so those might be areas that they also hire at the entry level. I can’t promise anything, but it’s worth checking out.

Links to Help You Begin Your Research

How do you feel about brands as friends?

MediaStorm

Willy Franzen — Mon, 12 Jan 2009 15:40:07 +0000

Here at One Day, One Job, we’re big on storytelling. The reason that we feature a new company every day is that a lot of companies aren’t very good at telling their own stories, and even if they are, there’s a good chance that you’ve never heard their stories. Brooklyn, NY based MediaStorm is one of those companies that excels at telling its own story – probably because their “principal aim is to usher in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media.” They’ve worked on some amazing projects that include Intended Consequences, a chronicle of the lives of Rwandan women who “were subjected to massive sexual violence, perpetrated by members of the infamous Hutu militia groups known as the Interahamwe,” and The Marlboro Marine, the story of a marine whose photograph became famous and how “tried to return to his previous life but found his nights haunted by images of war and his life fractured by depression.” MediaStorm seems to deal with a lot of heavy topics, but they certainly have mastered multimedia storytelling.

Take MediaStorm by Storm

MediaStorm was founded by Brian Storm in 2005, and in the few years since they’ve won quite a few awards. If you’re looking for a job in a multimedia production studio and you’re especially interested in social causes, then a job at MediaStorm might be the perfect post-graduation opportunity. MediaStorm takes an “always recruiting” approach. That means if you don’t see something on their Jobs page that strikes your interest, but you know that you have something to add, they’ll be happy to hear from you. Right now their current openings include Flash/Web Developer, Interactive Designer, Multimedia Producer, Multimedia Writer, Project Manager, and Technical Engineer. Most of the job descriptions say that they require at least two years of experience, but there’s no reason that your college years couldn’t have provided you with that experience. If you’ve developed strong multimedia/journalism skills, then you should definitely think about applying for a job with MediaStorm. To apply send a resume with links to your online portfolio, references, and a cover letter explaining why you wish to work with MediaStorm to careers@mediastorm.org.

Links to Help You Begin Your Research

Which of MediaStorm’s projects do you find most interesting?

Tiffany & Co.

Willy Franzen — Fri, 15 Feb 2008 13:00:37 +0000

Did you forget about Valentine’s Day? Did you accidentally put your ex-girlfriend’s name on the card that came with the flowers you sent your new girlfriend from ProFlowers? Did you forget to use OpenTable and end up having to take your valentine to McDonald’s? Have you still not changed your Facebook status to “In a Relationship,” even though it’s been 4 months? If so, you’re in the doghouse. Instead of focusing on the trouble you’re in and writing about jobs at a company that makes dog houses (we couldn’t find any, anyways), we’re going to talk about a company that has great entry-level jobs and might even help you get out of the dog house. How does a guy get out of the dog house? Jewelry. And for the girls, we apologize that we’ve been writing our intros from the male perspective this week, but we hope it won’t affect your outlook on the companies we’ve told you about.

Tiffany & Co. not only makes and sells fine jewelry, but they also have a wide range of open entry-level jobs. If you’re not familiar with Tiffany & Co., you should know that they have been one of the country’s premier jewelers and designers since 1837. If you want to learn more, you can check out the links at the bottom of this post, but we’re going to assume that most people who would be interested in jobs at Tiffany & Co. are well aware of the brand and its identity. Below are some of the jobs that we found on Tiffany’s Careers site that look to be appropriate for a new college graduate.

Jobs in New York, NY: Replenishment Analyst, Silver Sales Professional, Gift Sales Professional, Assistant Sales Manager, and Coordinator (Associate Producer), Interactive Media.

Jobs Elsewhere in the US: Merchandise Assistant (Dallas, TX), Inventory Control Coordinator (Pelham, NY), and Business Sales Coordinator (San Francisco, CA).

If none of these positions interest you, but you’re dying to work for Tiffany, then you can submit your resume for general consideration (this page allows you to create a profile and then submit your resume).

Now you may have noticed, that we’ve pretty much avoided talking directly about Tiffany’s Careers Site. That’s because it’s basically impossible to find, and once you find it, it’s a nightmare to navigate. We first looked for jobs at Tiffany & Co. by visiting their Home page and their About page. After a quick look, we found nothing career related. So we did a Google search for “Tiffany jobs.” That turned up the usual smattering of job board listings and search results from job search engines, but there was nothing from Tiffany & Co. in the first few pages of result (who looks farther than that?). We then tried looking for “Tiffany careers,” which finally turned up TiffanyCareers.com.

We thought we had finally found what we were looking for, but then TiffanyCareers.com redirected to another site on the domain of the company that Tiffany uses for their applicant tracking system. This page then links back to the main Tiffany.com site. You might not even notice that you’re jumping from site to site, but we do, and so do the search engines (and they don’t like it one bit). It’s the reason that it’s so hard to find information about Tiffany’s employment opportunities in Google. Put really simply, Google trusts Tiffany.com for information about Tiffany & Co., but it doesn’t trust TiffanyCareers.com or the site from their applicant tracking system provider, so they don’t rank well. After confirming that Tiffany & Co. actually has a Careers page, we went back and finally found a link to it on their About page; however, the link only shows up when you put your cursor over the Our Company section. From our standpoint, it looks like Tiffany & Co. hides their jobs on their web site and from Google; maybe they just don’t want to hire anyone.

Sorry that we’re ranting about search engine optimization again, but we feel that making an example out of Tiffany & Co. will help them and other employers understand how frustrating it can be to search for jobs online. Hey employers, make your jobs easy to find! Ok? Thanks.

One last thing, if you look at Tiffany’s listing of all job openings, you might think that it’s only one page long. There are actually 11 pages of job listings. We missed this the first time through, so we thought you might make the same mistake. Despite our gripes about the usability of Tiffany’s website, we still think that they’re an entry-level employer worth looking at. They have quite a few jobs and they are a company at the top of their industry. We’re sorry we had to be so negative about Tifanny’s web site, but we hope that this post will help you find what you’re looking for when it comes to entry-level jobs with Tiffany & Co.

Note: On April 24th we revisited entry-level jobs at Tiffany & Co.

Links to Help You Begin Your Research

Take a look at the Tiffany & Co. Careers site for yourself and let us know if you agree with us about the usability issues. What do you like about the site? And what do you think could be done better? Leave a comment.