One Day, One Job » interactive media

Laughlin Constable

Willy Franzen — Tue, 09 Mar 2010 16:47:48 +0000

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Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo.

Laughlin Your Way to a Job

Laughlin Constable takes a “full circle” approach to branding. They know that’s the only way to do it right. You can’t have one group doing PR, another focusing on advertising, and another on social media. Branding needs to be coherent and concerted. That’s why Laughlin Constable’s services include Advertising, Design, Digital, Media, PR, and Planning. Despite what I said about Laughlin Constable’s fondness for the underdog, they do actually work with some big names like McDonald’s, HBO (check out HBO’s jobs from yesterday), Kleenex, and Master Lock. To get a sense of what Laughlin Constable has done for these clients, you have to go no further than their Work page. So, what about jobs at Laughlin Constable? They actually don’t have any positions posted on their Jobs page, but they do have a Facebook page and a Twitter account dedicated to their “Cool Jobs.” This provides a perfect opportunity for you to reach out the people at Laughlin Constable and find a way in. It may not be as easy as applying to a job posting, but it looks like it’s worth it (you may want to look around LinkedIn to get a feel for what kind of entry level positions they have offered in the past).

Links to Help You Begin Your Research

What have you heard about Laughlin Constable?

HBO

Willy Franzen — Mon, 08 Mar 2010 16:42:39 +0000

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It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials.

Do You Get HBO?

What many people don’t realize about HBO is the role that they’ve played in the history of cable and satellite television. TV used to be free. Then people started paying for cable with packages of channels. Then HBO came along and people started paying extra for individual channels. It almost sounds like the evolution towards paid content that we’re seeing on the Internet; however, I’m not sure that anyone is constantly innovating like HBO has done in the television industry. They were the first to transmit digitally. The first to encrypt their satellite signal. The first to broadcast in HD. The first to offer premium video on demand. HBO knows what their customers want before they want it, so they’re continually able to stay ahead of other premium channels. It will be exciting to see how HBO transforms as more and more content moves online.

Now, what if you want to be a part of the future of HBO? You’ll have to head over to their Jobs page, which is hosted by Time Warner, their parent company. Right now there are 44 openings, and a few of them look well suited to new and recent grads. Unfortunately the Time Warner applicant tracking systems is a total piece of crap, so I can’t link you directly to positions. You should look out for the following job titles: Broadcast Installation Technician, HBO Sports – Production Associate, Project Coordinator, Digital Media Coordinator, CRO Assistant, HBO/DGA Television Directing Fellowship Program, On-Air Planner, and Freelance Production Designer – Off-Air Creative Services. It’s hard to say which of these positions are truly entry level and which require a couple years of experience, but all of them should be worth looking at. You can apply online, by finding the specific job listings on HBO’s Jobs page.

Links to Help You Begin Your Research

Did you get HBO growing up?

Rosetta

Willy Franzen — Tue, 02 Mar 2010 16:31:08 +0000

I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.

Relationships Matter

One of Rosetta’s key offerings is their suite of Relationship Marketing Services, which are focused on helping clients segment customers and offer “intelligent, personalized interactions across all online and offline channels.” This is just one part of the story, though. To get the full story on Rosetta’s offerings, you should take a look at this diagram. It shows how Rosetta walks clients through the marketing process—from creating the top-level strategy to using analytics to measure results. This means it’s not surprising that Rosetta’s job offerings are as varied as their service offerings—their Careers page is titled “Graphic Design Careers, SEO Jobs, and Financial Services Consulting Opportunities at Rosetta.”

As I mentioned in the beginning of the post, Rosetta seems to have a strong connection with Cornell (and probably quite a few other colleges) based on campus recruiting. Interestingly enough, Rosetta doesn’t really have a campus recruiting page—just a profile of a new grad who went to work for them. From there you can find their job search function, which is pretty terrible. It does appear to let you search for specifically entry level positions; however, there are at least 3 different queries that you can use, and they all seem to deliver different results. Your best bet is to look at their full list of job openings, or to look for positions like Recent Graduate Business Associate, Recent Graduate Technology Associate, Associate Consultant, Account Executive, Technology Associate, User Interface/Rich Media Developer, Recent Graduate Business Analyst, and quite a few others. The way that Rosetta lists their jobs is really a mess, so you need to take note that different jobs with the same title may be in different practice areas. Additionally, single job postings may be for multiple locations. They do have some nice pages on their Careers site like Meet Our People and Fun at Rosetta, but the whole thing is disorganized. I expect a lot better from a top ten agency. You can apply online for any of these positions, so forgive Rosetta for the lack of usability on their Careers site and see if you can help them move further up the top ten.

Links to Help You Begin Your Research

Were you looking Rosetta Stone’s jobs?

Organic

Willy Franzen — Fri, 26 Feb 2010 16:04:24 +0000

I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.

Live Organic

I’ve found that interactive agencies sometimes go too far with their websites. They get too fancy and end up making an unusable piece of garbage. The way Organic has built their website shows that they’re good at what they do. Beyond San Francisco Organic also has locations in New York, Detroit, Los Angeles, and Toronto. The company’s clients include Bank of America, Jeep, Nike, Guitar Center, and plenty more. I could tell you more about Organic, but you’re much better off visiting their website, because it does a great job of telling their story. Organic even does a great job with their Careers site—they even make a usually crappy applicant tracking system look good. The interesting thing about Organic is that most of their 40 job openings are at pretty Senior levels. Their only real entry level job is Interactive Strategist (San Francisco). You might also want to check out Contributor Mktg Intelligence (Detroit), Associate Producer (San Francisco), Associate Delivery Management (San Francisco), and Recruiter (Toronto), but they all require some prior experience. You can apply online for any of these positions, and you can also submit a résumé for general consideration (this might be the best tactic, as they do list college recruiting as one of their sources). Finally, Organic seems to allow new grads in their paid internship program, so that might be another option.

Links to Help You Begin Your Research

What do you think of Organic’s name?

AD:60

Willy Franzen — Mon, 01 Feb 2010 15:55:44 +0000

I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.

You:60

AD:60’s name comes from the philosophy that you often only have 60 seconds of opportunity and that “the best ideas and concepts can be communicated through the rapid visual medium without compromising quality.” Although they don’t have a portfolio to show how they’ve expressed this philosophy for clients, you can see it in MyBankTracker and BankTwitter. I like BankTwitter because it’s such a simple concept: it pulls in tweets about the customer service at different banks. You can easily browse these tweets to see which bank will best fit your needs or how you can fix a problem that other people are having with your bank. MyBankTracker is a bit more complex, but it still shows how strong visuals make all the difference. The goal of the site is to provide an “interactive financial information hub featuring bank reviews, financial news feeds and consumer-driven financial help,” and it does just that. If you like what you see on both sites, you should take a look at this PDF that gives the full scoop on AD:60 (the PDF has already been updated to include an iPad in it!) and then
head over to their Jobs page. They’re mostly focused on recruiting Software Engineers and Designers, although I bet a new grad with a Marketing/Advertising/Communications background could sneak in with the right pitch. To apply for a position, reach out to them at jobs@ad60.com.

Links to Help You Begin Your Research

What do you think of MyBankTracker and BankTwitter?

Grafik

Willy Franzen — Tue, 26 Jan 2010 15:51:19 +0000

Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this.

Are You Grafikly Inclined?

My one beef with Grafik is that their website puts design way ahead of function. They may impress with design, but their use of Flash makes it impossible for me to link to specific pages. Additionally, their Clients page has some sort of flaw that makes the content disappear almost immediately. Still, the experience on Grafik’s website is impressive—it explains why they have clients like the AARP and Accenture (I was able to spot those before the list disappeared). You’ll have to browse around their site to get a feel for what they’re all about. After you do that, you can navigate to their Careers section by clicking the About link. They don’t provide job descriptions, but I’d imagine that the Junior Designer and possibly the Interactive Designer positions are most suitable for new grads. You can apply by sending a cover letter, résumé, and link to your portfolio to careers@grafik.com.

Links to Help You Begin Your Research

What do you think of Grafik’s website?

Lunchbox

Willy Franzen — Tue, 05 Jan 2010 15:46:14 +0000

If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.

Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.

What’s in Your Lunchbox?

My take on interactive agencies like Lunchbox is that the best way to judge whether you want to work for them is to look at their portfolio. Not only should you consider the names that they work with—Lunchbox has worked with Pepsi, Nick at Nite, Walmart, Warner Bros., and plenty more—but you should also look closely at what kind of work they put out. I’m impressed with what I see from Lunchbox, but it’s up to you to determine if you’d fit in with them. If you think you will, you should check out Lunchbox’s Jobs page. They have 7 positions open right now, and the most likely fits for new grads are Back-End Software Engineer, Front-End Software Engineer, Interactive Developer, QA Analyst, and Video Production Assistant. Lunchbox seems much more focused on talent than experience, so get ready to impress if you’re going to apply.

Links to Help You Begin Your Research

What do you think of Lunchbox’s portfolio?

Undertone Networks

Willy Franzen — Mon, 04 Jan 2010 15:56:14 +0000

The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”

Undertones of Your Career

Undertone Networks is bringing the sophistication of online advertising to branding campaigns. I’m not sure that I’d call it results oriented, but measurement is key to the success of campaigns. Instead of focusing on directly attributing sales or actions to specific campaigns, Undertone Networks is more concerned about driving brand awareness by obsessing over the quality of the audience that sees the ads that they serve. By only working with huge brands and trusted websites, Undertone Networks is able to maintain an intense focus on targeting. If they can’t deliver the audience that they think they can, they’ll happily refund the advertiser’s money. To get a better sense of how Undertone Networks works, you should check out their case studies or this interview with Alan Schanzer, their Chief Strategy Officer.

If you do that and like what you see, then you’ll probably want to take a look at jobs at Undertone Networks. They’re an Inc. 5000 company and one of Crain’s Best Places to Work in NYC, so you know they’re the kind of place that you want to be. Undertone Networks has a number of open positions, and a few seem suitable for new or recent grads. These include QA Engineer (San Francisco), Media Buyer, Finance Coordinator, Flash Designer/Creative Services Manager, and QA Engineer. You can apply for any of these positions through Undertone Networks’ applicant tracking system.

Links to Help You Begin Your Research

What have you heard about Undertone Networks?

Do Something

Willy Franzen — Sat, 05 Sep 2009 15:06:13 +0000

Whether you’re trying to land a job, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.

Umm… Do Something!

What impresses me most about Do Something is how they’re harnessing the power of the Internet to reach teens with their message. In fact, Do Something has created an online platform that gives teens the tools and resources that they need to take action. Everything that Do Something does is based on 5 guidelines:

Believe in teenagers. Teenagers can lead today. We don’t require adults.
Trust teenagers. We provide reliable, easy to access information and activation strategies, but teens decide for themselves what to do.
Celebrate teenagers. We think all measurable contributions from teens are valuable.
Respect teenagers. We understand that teenagers have diverse abilities and constraints.
Value teenagers. Our programs and products are free. We’re not after teens’ money; we want their passion, time and creativity.

The result of following these guidelines is a website that encourages teenagers to Act Now by using a search engine to find a project that they can join. Or students can start their own club or apply for a grant. Teens are completely empowered to take action on their own. How can you take action? You can check out jobs at Do Something. They’re a young non-profit, and they have what look to be two awesome jobs. You won’t find the word “experience” in either of the job descriptions, so as a new grad you should definitely consider their Clubs Associate and Digital Media Associate positions. The application instructions vary, so pay attention… and DO SOMETHING!

Links to Help You Begin Your Research

Want to get a job? Do something!

R/GA

Willy Franzen — Fri, 28 Aug 2009 15:52:52 +0000

It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).

Enroll at R/GA University

Everything that I’ve come across related to R/GA has impressed me. Their website. Their client list. Their portfolio. And even their Jobs page (powered by Jobvite—ok, I can’t link directly to the jobs, but the site is still very easy to use). Oh yeah, and don’t forget R/GA University. It’s R/GA’s take on continuing education for employees, and it includes six pillars: Professional Development, Industry Trends, Leadership Development, Inside R/GA, R/GA and You, and Work + Life Balance. They “believe that the broad base of courses piques curiosity and encourages people to try new things. And ultimately makes people more well rounded and better at their jobs.” You have to like the sound of that. Anyway, R/GA has more than 25 job openings, and a number of them seem suitable for new college grads. Entry level positions include: Junior Designer (London, UK), Associate Desktop Support Administrator (New York, NY), Junior Copywriter (New York, NY), Junior Open Standards Developer (New York, NY). They also have a San Francisco office, but no entry level positions posted there. You can apply for any of these jobs online, or you can post a résumé for an unlisted position to any of their departments.

Links to Help You Begin Your Research

Are you impressed with R/GA?

Sony Pictures

Willy Franzen — Wed, 19 Aug 2009 14:00:22 +0000

I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.

Picture Yourself at Sony Pictures

Sony Pictures is obviously part of Sony, but there are also a number of distinct businesses within Sony Pictures. There is the Motion Picture Group, which has multiple labels including Columbia Pictures, Screen Gems, and Sony Pictures Classics. Then there’s Sony Pictures Home Entertainment, which brings feature films along with tv episodes right into your home. You also have Sony Pictures Television, which is actually responsible for those tv episodes and other tv programming, and Sony Pictures Digital Productions, which does visual effects and animation. If you’d like to work in any of these businesses or the Corporate arm of Sony Pictures, then you’ll need to head over to SonyPictures.com. It’s not a particularly great Careers site, but it gets the job done. From there you can check out all of their posted jobs, where you’ll see entry level opportunities like Financial Analyst, Global Ad Sales & Digital Media Coordinator, Marketing Assistant, Fitness Assistant, and Data Security Administrator. You can apply for any of the jobs with Sony Pictures online, and although nothing appears to be directly related to movie production, I’d bet that those jobs don’t just pop up on their job board all of the time (read: try networking).

Links to Help You Begin Your Research

What’s your favorite movie to come out of Sony Pictures?

Erwin-Penland

Willy Franzen — Fri, 07 Aug 2009 15:15:03 +0000

We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.

Take a Trip to Erwin-Penland

The cool thing is that Erwin-Penland takes an integrated approach to branding themselves and their jobs. They have a gorgeous website, and they make it very easy to understand what they’re all about. Unfortunately, I can’t embed the video from Erwin-Penland’s About page because that’s the perfect way to show you what they’re all about, so I’m going to encourage you to go watch it now. It makes the company look like a really fun place to work. So does the fact that Erwin-Penland divides their workforce into client teams, not departments. That should make for a very different work experience than most other agencies offer.

If that sounds like something that you’d enjoy, then you need to check out Jobs at Erwin-Penland. Right now there are quite a few opportunities posted, and there’s also a Twitter account for EPJobs (in fact they just announced 7 new hires this week—what recession?). The job openings that seem most suitable for new grads are Junior Account Executive and Junior Copywriter; however, you may also want to check out Traffic Manager, Graphic Designer, Planner, Billing Coordinator, and Technical Support Analyst. Additionally, Erwin-Penland encourages new grads to apply for their paid internships. There’s a résumé submission form on each job description page, so find the right job for you and apply today.

Links to Help You Begin Your Research

What have you heard about Erwin-Penland?

Travers Collins & Company

Willy Franzen — Wed, 08 Jul 2009 14:46:00 +0000

“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.

Buffalocal

It’s always hard to differentiate between marketing communications firms, as they all kind of look alike. The easiest way to get a quick read on whether one of these companies is right for you is to take a look at their portfolio. It also can’t hurt that the “Buffalo-based agency won 24 of 63 Excalibur awards, which were presented by the Buffalo/Niagara chapter of the Public Relations Society of America.” If you like what you see, you’ll want to check out Travers Collins’ Jobs page. They don’t have specific listings, but they do have an open call for applicants as well as internship listings with points of contact in Public Relations, Advertising Account Management, Investor Relations, and Creative (there’s also a contact for Interactive on their Contact page). I’d imagine that those might be the same people that you want to talk to about entry level jobs; however, they list employment@traverscollins.com as the best way to apply for a job.

Links to Help You Begin Your Research

Do you know anything about Travers Collins & Company?

22squared

Willy Franzen — Mon, 23 Mar 2009 14:21:36 +0000

How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.

What’s the Big Deal About 484?

I don’t know where they got the name 22squared, but Google tells me that 22 squared = 484. I’m not sure what to make of that, so let’s get back to talking about how 22squared thinks that “the consumer is your friend.” They’ve actually developed a metric to judge how friendly brands are. You can calculate it like this:

Strength of Relationship + Number of Advocates + Maturity of Relationship = Friendship Factor %

I’m not sure where you get the inputs from, but if you click “The Work” link on 22squared’s Home page (I can’t link because it’s in Flash) and click through the pages, you’ll see the scores of many well recognized brands. Usually you need to divide by something to get a percentage, so I don’t know what this is all about, but I’d love to hear the science behind it. I wonder what One Day, One Job’s Friendship Factor % is. I’d like to think that we’re a pretty friendly brand.

Anyway, if I want to keep your friendship, I need to get to the jobs. Right now, 22squared’s Jobs page (which I can link to) only has one job opening posted. It’s for a Flash Developer in their Atlanta, GA office. Considering what a nice job they’ve done with their own site’s Flash (even if you can’t link to anything and it’s not search engine optimized), I bet this is a pretty cool job. If you don’t have Flash skills, don’t worry. 22squared also lists an HR contact (signe.garnitz@22squared.com) to whom you can send a resume and cover letter – presumably for unlisted positions. 22squared offers internships in Account Management, Media, Creative, Brand Planning, Digital/Interactive (Creative and Media), Broadcast Production, Studio, Information Technology, and Human Resources, so those might be areas that they also hire at the entry level. I can’t promise anything, but it’s worth checking out.

Links to Help You Begin Your Research

How do you feel about brands as friends?

MediaStorm

Willy Franzen — Mon, 12 Jan 2009 15:40:07 +0000

Here at One Day, One Job, we’re big on storytelling. The reason that we feature a new company every day is that a lot of companies aren’t very good at telling their own stories, and even if they are, there’s a good chance that you’ve never heard their stories. Brooklyn, NY based MediaStorm is one of those companies that excels at telling its own story – probably because their “principal aim is to usher in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media.” They’ve worked on some amazing projects that include Intended Consequences, a chronicle of the lives of Rwandan women who “were subjected to massive sexual violence, perpetrated by members of the infamous Hutu militia groups known as the Interahamwe,” and The Marlboro Marine, the story of a marine whose photograph became famous and how “tried to return to his previous life but found his nights haunted by images of war and his life fractured by depression.” MediaStorm seems to deal with a lot of heavy topics, but they certainly have mastered multimedia storytelling.

Take MediaStorm by Storm

MediaStorm was founded by Brian Storm in 2005, and in the few years since they’ve won quite a few awards. If you’re looking for a job in a multimedia production studio and you’re especially interested in social causes, then a job at MediaStorm might be the perfect post-graduation opportunity. MediaStorm takes an “always recruiting” approach. That means if you don’t see something on their Jobs page that strikes your interest, but you know that you have something to add, they’ll be happy to hear from you. Right now their current openings include Flash/Web Developer, Interactive Designer, Multimedia Producer, Multimedia Writer, Project Manager, and Technical Engineer. Most of the job descriptions say that they require at least two years of experience, but there’s no reason that your college years couldn’t have provided you with that experience. If you’ve developed strong multimedia/journalism skills, then you should definitely think about applying for a job with MediaStorm. To apply send a resume with links to your online portfolio, references, and a cover letter explaining why you wish to work with MediaStorm to careers@mediastorm.org.

Links to Help You Begin Your Research

Which of MediaStorm’s projects do you find most interesting?

Tiffany & Co.

Willy Franzen — Fri, 15 Feb 2008 13:00:37 +0000

Did you forget about Valentine’s Day? Did you accidentally put your ex-girlfriend’s name on the card that came with the flowers you sent your new girlfriend from ProFlowers? Did you forget to use OpenTable and end up having to take your valentine to McDonald’s? Have you still not changed your Facebook status to “In a Relationship,” even though it’s been 4 months? If so, you’re in the doghouse. Instead of focusing on the trouble you’re in and writing about jobs at a company that makes dog houses (we couldn’t find any, anyways), we’re going to talk about a company that has great entry-level jobs and might even help you get out of the dog house. How does a guy get out of the dog house? Jewelry. And for the girls, we apologize that we’ve been writing our intros from the male perspective this week, but we hope it won’t affect your outlook on the companies we’ve told you about.

Tiffany & Co. not only makes and sells fine jewelry, but they also have a wide range of open entry-level jobs. If you’re not familiar with Tiffany & Co., you should know that they have been one of the country’s premier jewelers and designers since 1837. If you want to learn more, you can check out the links at the bottom of this post, but we’re going to assume that most people who would be interested in jobs at Tiffany & Co. are well aware of the brand and its identity. Below are some of the jobs that we found on Tiffany’s Careers site that look to be appropriate for a new college graduate.

Jobs in New York, NY: Replenishment Analyst, Silver Sales Professional, Gift Sales Professional, Assistant Sales Manager, and Coordinator (Associate Producer), Interactive Media.

Jobs Elsewhere in the US: Merchandise Assistant (Dallas, TX), Inventory Control Coordinator (Pelham, NY), and Business Sales Coordinator (San Francisco, CA).

If none of these positions interest you, but you’re dying to work for Tiffany, then you can submit your resume for general consideration (this page allows you to create a profile and then submit your resume).

Now you may have noticed, that we’ve pretty much avoided talking directly about Tiffany’s Careers Site. That’s because it’s basically impossible to find, and once you find it, it’s a nightmare to navigate. We first looked for jobs at Tiffany & Co. by visiting their Home page and their About page. After a quick look, we found nothing career related. So we did a Google search for “Tiffany jobs.” That turned up the usual smattering of job board listings and search results from job search engines, but there was nothing from Tiffany & Co. in the first few pages of result (who looks farther than that?). We then tried looking for “Tiffany careers,” which finally turned up TiffanyCareers.com.

We thought we had finally found what we were looking for, but then TiffanyCareers.com redirected to another site on the domain of the company that Tiffany uses for their applicant tracking system. This page then links back to the main Tiffany.com site. You might not even notice that you’re jumping from site to site, but we do, and so do the search engines (and they don’t like it one bit). It’s the reason that it’s so hard to find information about Tiffany’s employment opportunities in Google. Put really simply, Google trusts Tiffany.com for information about Tiffany & Co., but it doesn’t trust TiffanyCareers.com or the site from their applicant tracking system provider, so they don’t rank well. After confirming that Tiffany & Co. actually has a Careers page, we went back and finally found a link to it on their About page; however, the link only shows up when you put your cursor over the Our Company section. From our standpoint, it looks like Tiffany & Co. hides their jobs on their web site and from Google; maybe they just don’t want to hire anyone.

Sorry that we’re ranting about search engine optimization again, but we feel that making an example out of Tiffany & Co. will help them and other employers understand how frustrating it can be to search for jobs online. Hey employers, make your jobs easy to find! Ok? Thanks.

One last thing, if you look at Tiffany’s listing of all job openings, you might think that it’s only one page long. There are actually 11 pages of job listings. We missed this the first time through, so we thought you might make the same mistake. Despite our gripes about the usability of Tiffany’s website, we still think that they’re an entry-level employer worth looking at. They have quite a few jobs and they are a company at the top of their industry. We’re sorry we had to be so negative about Tifanny’s web site, but we hope that this post will help you find what you’re looking for when it comes to entry-level jobs with Tiffany & Co.

Note: On April 24th we revisited entry-level jobs at Tiffany & Co.

Links to Help You Begin Your Research

Take a look at the Tiffany & Co. Careers site for yourself and let us know if you agree with us about the usability issues. What do you like about the site? And what do you think could be done better? Leave a comment.