by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on January 3, 2010
I may not be into jazz, but I will readily admit that people who like jazz have better taste in music than I do. I don’t know why I feel that way, but jazz gives off an aura of being ultimately cool. You just can’t tell a jazz lover that he has bad taste in music. If you’re one of those people who is cooler than me, then I hope that you know about Jazz at Lincoln Center. It’s a New York City based non-profit arts organization that aims “to enrich the artistic substance and perpetuate the democratic spirit of America’s music.” Their mission is accomplished through four key strategies: Curatorial, Educational, Archival, and Ceremonial. Whether it’s producing and presenting performances or maintaining “a comprehensive library of original scores, transcriptions, arrangements, books and artifacts important to jazz,” Jazz at Lincoln Center is doing its best to promote the art.
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by Willy Franzen on November 19, 2009
A couple of days ago the blogosphere exploded (pun intended) with news about bomb proof wallpaper. The story originally came from Popular Science with a video of a wrecking ball trying to knock down a brick wall that has been reinforced with the X-Flex Blast Protection System (the video is included below). I always love news stories like this one, because it puts the spotlight on a company that you never would have otherwise. In this case it’s Berry Plastics, an Evansville, IN based plastics company. Their products range from agricultural films to plastic bottles and from drink cups to trash bags. There’s a good chance that you have dozens of items in your house/dorm/apartment that were manufactured by Berry Plastics—you just don’t know it because most people don’t care who manufactured their shampoo bottles.
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by Willy Franzen on October 30, 2009
Tomorrow is Halloween, which means that we need to talk about candy today. We’ve already looked at companies like Jelly Belly, The Hershey Company, Charles Chocolates, Vosges, and Just Born Quality Confections. We’ve also discussed jobs at Mars & Co., which is a consulting firm, and not to be confused with Mars, the CPG and candy company. You probably know them best for M&M’s, Snickers, Dove, Milky Way, Twix, and Mars bar; however, they’re also behind Pedigree, Whiskas, Uncle Ben’s, and quite a few other brands. For your sake I hope you only run into the good stuff and not Whiskas or Pedigree during your trick-or-treating. While headquartered in McLean, VA, Mars has locations all across the world. They’re a huge company with a ton of international business, which makes for a great place to gain some experience.
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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by Willy Franzen on September 16, 2009
While the Inc. 5000 is filled with exciting companies that you’ve probably never heard of, there are also some familiar names on the list. Rosetta Stone is a popular brand with job seekers, not because of their jobs, but because many new grads decide that they should put their free time to good use and learn a new language. (I think they’d be smarter to invest in a job search prep course, but I’m biased.) Rosetta Stone is far and away the biggest brand name when it comes to learning new languages, so it’s no big surprise that the Arlington, VA based company has grown from $48.4 million in revenue to $209.4 million over the past three years. In fact, the growth has been so strong that they recently held an IPO that was considered very successful.
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by Willy Franzen on September 7, 2009
Having graduated from Cornell’s School of Industrial and Labor Relations, I spent a lot of time learning about work, employment, and labor issues during my undergraduate days. While most people think that Labor Day is all about the end of summer (sorry!) and not being able to wear white anymore, my school ensured that I was made more aware of the history of Labor Day. Oddly enough, ILR didn’t give us the day off from classes, but they did excuse us from classes if we went to a big Labor Day celebration with speakers from major unions. If that sounds like something that would interest you, then maybe you’ll want to check out jobs with the U.S. Department of Labor. There isn’t a more suitable employer to feature on Labor Day than our Federal Government’s Cabinet department responsible for promoting “the welfare of the job seekers, wage earners, and retirees of the United States.”
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by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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by Willy Franzen on July 19, 2009
As I tell you every weekend, the non-profit world can never get enough top notch talent. Part of the reason is that the careers aren’t nearly as lucrative as private sector careers, but another part of it is that there are a seemingly unlimited number of non-profit organizations out there. Taproot Foundation solves this problem in an interesting way. They act as a project management consulting service while linking top notch business professionals up with non-profit organizations in a volunteer capacity. They typically work with organizations in the areas of Arts, Education, Social Services, Environment, and Health on engagements in the areas of marketing, HR, IT, and strategy management. I’m always impressed by non-profit consulting services, and this appears to be a pretty cool twist on that model.
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by Willy Franzen on June 26, 2009
Considering the fact that I drove by a house in Michigan that was on sale for $12,500 just a few days ago, it’s pretty obvious that the real estate market still has some rebounding to do. There has been a lot of hurt in the industry over the past couple years, but maybe things are looking up. A friend who works at CB Richard Ellis let me know about a position that they’re trying to fill, and after I checked their Careers page I saw that they’re hiring for more than 200 positions. Considering the fact that they just went through a round of layoffs at the end of last year, I’d say all those job postings is probably a good sign for where the company (and maybe the economy?) is going. If you have heard of CB Richard Ellis before, you should know that they’re headquartered in Los Angeles and they’re “the world’s largest commercial real estate services firm (in terms of 2008 revenue).” Clearly $12,500 houses aren’t a problem for them.
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by Willy Franzen on March 23, 2009
How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.
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by Willy Franzen on March 4, 2009
On Sunday morning I woke up to a massive lake effect snow squawl. My first thought was, “I don’t want to go outside today.” Then I realized that everyone else was thinking the same thing and that all those brunch spots that are usually a two hour wait would probably have tables available. Then I wimped out and decided to make pancakes – chocolate chip pancakes. So, I pulled out the King Arthur Flour and searched for their pancakes recipe in Google. I was shocked to learn that this is one of their King Arthur Flour Guaranteed Recipes. If I somehow managed to screw up, they had a phone number that I could call to get someone to help me fix it. Oh yeah, and they’d send me a $5 Baker’s Catalogue gift certificate for my troubles. Luckily the pancakes were delicious, and I didn’t have to take advantage of their fantastic customer service offerings, but the idea that a flour company even offers customer service is remarkable. I always say that companies that treat their customers well make great places to work, and this appears to be true with Norwich, VT based King Arthur Flour.
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by Willy Franzen on February 19, 2009
If you’re sitting around playing video games instead of being a diligent job seeker, then you’re the reason that companies like Kaos Studios are on “a hiring binge.” I guess that’s a good thing because you’re creating jobs for other people. It won’t do much for you, but you can call it an act of selflessness. I continue to be amazed by how well video game companies are doing in such a rough economy. The connection between unemployment and gaming seems to be pretty clear (although the question of which comes first is yet to be answered). I’d rather you enroll in our job search training course, than buy a couple of new games, but I’d imagine that the folks at Kaos Studios would disagree. They’re a NYC based video game and their most recent title is Frontlines: Fuel of War – yes, it’s a shoot ‘em up.
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by Willy Franzen on February 16, 2009
I love writing these holiday posts. It’s always fun to think of holiday related jobs, and since today is President’s Day, I had a lot of options. I could have looked at car dealerships or retailers that celebrate with a President’s Day sale, but I wanted to feature some jobs that honor our past presidents. Since Washington and Lincoln are all over our money, we’re going to check out jobs with the Bureau of Engraving and Printing. If you’re not familiar with them, they’re responsible for printing all of our paper money, but that’s not all that they do. The BEP is also the country’s largest producer of security documents, which includes “U.S. passports, materials for Homeland Security, military identification cards, and Immigration and Naturalization Certificates.” They don’t produce our coinage – that’s the United States Mint, but they do have the coolest domain name in the government – MoneyFactory.gov – even though it kind of sounds like a get rich quick scheme’s web site. And last but not least, they must be pretty busy because the current low interest rates mean that the government is printing a lot of new money.
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by Willy Franzen on February 6, 2009
My Dad is an architect, and he often likes to send me suggestions on which companies I should feature next. Sometimes he finds some pretty cool stuff, and a month or so ago he sent me a link to the Winter 2009 online issue of HQ Magazine, which features an article called “Top 20 Places to Work.” Usually such lists focus on a range of reasons for a place’s being great to work at, but HQ is an architectural publication, so this list is all about office space (not the movie). The section of the article on Epic Systems says: “Epic’s campus fits into idyllic pastures and farmland, providing serene, relaxing views from within. Outside are hiking trails, playing fields, a treehouse. Meeting rooms have working fireplaces to further the sense of calmness.” It sounds amazing. Epic systems is a Wisconsin based, privately held, employee owned healthcare software provider.
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by Willy Franzen on January 30, 2009
As we noted when we featured Blizzard’s entry level jobs, video game sales tend to do really well when unemployment is high. This is one of those times that you’re probably thinking about buying a Wii/Xbox 360/PS3 and forgoing the job search for the comfort of your parents’ basement. As much fun as it might be for the first 6 months, that’s not the answer. That’s why Jason Seiden and I are announcing our 21 day online job search training course today. It’s called Found Your Career, and it’s open for enrollment. We’re offering an introductory price to the first 100 students to sign up, so get in before the price goes up. It’s a great way to put all of that video gaming energy to good use (and it’s much more affordable). Another way to put that energy to use is by considering jobs with Santa Monica, CA based Activision, the company that is behind Guitar Hero, Call of Duty, and many more games. Video games are hot now, but now’s not the time to hone your expert level skills on Guitar Hero, it’s time to hone your job search approach by developing new skills and focusing on industries that are still growing in tough times.
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by Willy Franzen on January 7, 2009
Having a girlfriend who is a consultant, I’m often subjected to hours of consultant-speak. It’s not really English, as it consists mostly of acronyms. One thing consultants seem to talk about a lot, even though they don’t have an acronym for it, is the American Express Starwood Preferred Guest Card. It’s apparently by far the best credit card for the consulting lifestyle (especially when you work for a firm that almost exclusively puts you up in Starwood hotels). Since I’ve been hearing the Starwood name a lot, and I’ve had a few people recommend their Jobs to me, I thought it was time to take a look at what kind of entry level jobs are available with one of the world’s largest hotel and leisure companies. In case you’re not familiar with the Starwood brand, they’re the company behind Sheraton, Four Points, aloft, W Hotels, Le Meridien, The Luxury Collection, Element, Westin, and St. Regis. All of them are nice places to stay, and a few of them are about as trendy as you can get when it comes to hotels – check out aloft.
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by Willy Franzen on December 6, 2008
We’ve catered to the PBS junkies before when we’ve covered entry level jobs at PBS here and WTTW11’s internships on One Day, One Internship, and we’re going to do it again today. WGBH is a non-profit PBS affiliate based out of Boston that also happens to be the “single largest producer of PBS prime-time and online programming.” They started out by broadcasting the Boston Symphony Orchestra over the radio in 1951, but they’ve expanded to television and the web since. It’s really amazing how much of PBS’s programing comes out of WGBH. One of my all-time favorites was ZOOM, which is a little embarrassing to admit, since I was a bit old to be watching it at the time. Another interesting thing about WGBH that I picked up from Wikipedia is that they’re “considered a leader in services for people who are deaf, hard-of-hearing, blind, or visually impaired.” WGBH actually “invented television closed captioning, audio description (Descriptive Video Service), and created the Rear Window Captioning System for films.” As you can see, WGBH is an innovator not just in public television, but in all media, and probably a great place to work.
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by Willy Franzen on November 27, 2008
Happy Thanksgiving! Thank you for reading and helping to make the first year of One Day, One Job a great success. Last year we told you about jobs at Plimoth Plantation and Colonial Williamsburg, which are still a great option if you want to be reminded of Thanksgiving every day when you’re at work, but this year we’re going to take the easy way out and talk about turkey. I was first introduced to Jennie-O when I tried some of their turkey bacon. It’s good, if you haven’t had real bacon in a while. Since my Thanksgiving cooking philosophy is that bacon makes everything better (especially when it’s put on top of the turkey and doused in maple syrup, seriously, try it), I’ll let Jennie-O provide the turkey, but I’m getting the bacon somewhere else. In the three or four years that I’ve been familiar with the Jennie-O brand, I’ve noticed that they’ve revved up their branding efforts. You’ve probably seen some of their tv commercials, which are pretty funny, but you may have overlooked the fact that they’re working hard to expand recognition of their employment brand with college students.
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by Willy Franzen on November 20, 2008
Some people seem to think that this financial crisis is a sign that the end of the world is coming. Well, I can assure you that it is not going to lead to the end of the World… of Warcraft. Why’s that? Because video game sales were up 18% from last October to this October. I guess when you can’t find a job, a new video game seems like a smart investment (you have a lot of time on your hands). I’d recommend that you invest in our job search training course instead, but that’s just my opinion. So, even if you’re frustrated by your job search, don’t give up on the World… of Warcraft. Not only can video games give you a way to blow off your steam while you’re getting pwned by your job search, they can also provide you ideas for new employers to look into. For instance, Irvine, CA based Blizzard Entertainment, the company behind World of Warcraft seems to be on a hiring binge. Maybe your 1337 gaming skills aren’t useless (and don’t tell me that you don’t need a job because you’re mining cybergold). Oh yeah, and if you’re playing Hello Kitty Island Adventure, you’re doing it wrong, n00b.
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by Willy Franzen on October 25, 2008
Did your Kindergarten class have a special name? Something beyond the teacher’s name? If it did, you probably don’t remember it, but kids at Harlem Success Academy are going to remember the names of their classes for a long time. Not only are their classes named by the colleges that their teachers went to, but the classes are identified by the year that they will be graduating from college (if my math is right, then this year’s Kindergarteners are the Class of 2025). I think that’s pretty inspirational, and that’s the point. Harlem Success Academy is a charter elementary school that is exactly what its name says it is.
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by Willy Franzen on October 3, 2008
Let’s be honest – the closest that you’ve ever come to a Rolls-Royce was when you were watching MTV Cribs and saw one in a rapper/athlete/actor’s garage. I’ve seen some college students with some really nice cars, but never a Rolls. With that said, you can finally get close to Rolls-Royce through the college recruiting process. In fact, your lack of familiarity with Rolls-Royce automobiles won’t even matter, because Rolls-Royce plc (the company that we’re talking about today) doesn’t even make cars anymore. That business was sold to BMW in 1998. Rolls-Royce focuses on four global markets – Civil Aerospace, Defense Aerospace, Marine, and Energy – and two vital teams – Services and Research & Development. Although that may not be consistent with the brand image that you’ve associated with Rolls-Royce for a long time, you’re going to have to get used to it – especially if Rolls-Royce sounds like a company that you’d want to work for.
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by Willy Franzen on September 19, 2008
Back in May I went to my first Cornell Entrepreneurship Network event in New York City. It was about recruiting, so it was a must attend for me. I heard some really interesting people speak, and I met quite a few people who have a strong interest in recruiting. I always questioned whether these types of events would be valuable to me, but this one certainly was. Two of the people whom I met were Christina Velderman and Gary Tuerack from the National Society of Leadership and Success, which is also known by the Greek letters Sigma Alpha Pi. Gary is the President and Founder, and Christina is in charge of Special Projects and Operations. They told me that the Society offers some pretty neat entry level jobs, so I thought that it was worth sharing with you. The society “is a nationwide community that dramatically improves one’s ability to successfully attain desired outcomes.” The Society offers a speakers series in addition to a student organization / honor society.
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by Willy Franzen on July 10, 2008
Since we’ve hit you with more technical jobs over the past few days, we figure that we owe it to those of you who aren’t programmers to cover some more traditional jobs. And what could be more traditional than working for a major publishing house in New York City? If that sounds like something that intrigues you, then you should take a look at the Penguin Group and their entry-level jobs. They don’t appear to have a distinct college hiring program like Random House’s Associates Program, but they do have plenty of jobs that require little or no previous work experience.
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by Willy Franzen on July 2, 2008
Waiting tables isn’t what most new college grads want to do with the degree they (or their parents) just spent 5 to 6 figures on. In most cases that makes sense, but with the Chicago based Lettuce Entertain You Enterprises even jobs waiting tables can lead towards a career in restaurant management. LEYE is a restaurant empire – they have over 70 restaurants and somewhere in the neighborhood of 5,000 employees. Restaurant management is tough when you have one location to watch over, but somehow founder and CEO Richard Melman has been able to repeatedly launch and then manage successful restaurants.
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by Willy Franzen on June 24, 2008
Every day I take it upon myself to tell thousands of new college grads about exciting entry-level jobs. You’d think I’d pay enough attention to notice a company that does a ton of college recruiting, has a great work culture for young people, and is right in my “backyard.” Apparently I don’t. I came across a job listing for Bridgewater Associates and was intrigued because they are located in Westport, CT – the town where I went to high school. I figured I must have heard of them at some point and since forgotten about them. My curiosity continued, and I checked out their location on Google Maps. Then I saw this photo tagged for their location, and it hit me. This company is located on the banks of one of my favorite trout streams! Any good job searcher should know to never ignore the opportunities that are right under your nose. So, right off the bat, we know that Bridgewater’s people get to work in a beautiful location and have a great way to spend their lunch breaks if they’re interested in piscatorial pursuits.
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by Willy Franzen on June 20, 2008
This is what we like to see! One of our readers contacted us earlier this week to tell us about a company that he is interning for this summer. He’s been a Fan of One Day, One Job for quite a while, so he knows the drill around here. He says he’s really enjoying working for Echo Global Logistics, and that we should do a post about their entry-level jobs. There’s nothing like a firsthand recommendation from a loyal reader, so lets figure out what Logistics actually means and how it might be an interesting industry to consider in your job search.
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by Willy Franzen on June 1, 2008
With all the hubbub about the ridiculous price of gasoline, another, more pressing price increase has been overlooked by many people. World food prices have skyrocketed as of late. On average only 14% of an American’s spending is on food, which means that we aren’t typically price sensitive when it comes to how many calories we consume (how we consume those calories is much more price sensitive). Now imagine living in a nation where the average person spends the majority of his or her income on food. If food prices go up, you must eat less. Not a good situation to be in. Freedom from Hunger is a non-profit organization that “brings innovative and sustainable self-help solutions to the fight against chronic hunger and poverty” and will hopefully be able to help people across the world cope with the increasing price of food.
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by Willy Franzen on May 29, 2008
Most people like shoes. They protect your feet, offer support, and keep you warm. Some people love shoes – love them to the point that their loved ones (not the shoes) are likely worried about them. Oddly enough, the people who deeply love shoes often seem most interested in shoes that barely protect their feet, offer little support, and provide little or no warmth. We don’t really get that. Zappos.com puts these people to shame. As a company they have a shoe obsession that is far worse than that of the most Sex and the City addicted, Daily Candy reading, New York City fashionista. Why do we say that? Because Zappos.com is obsessed with everything shoes, not just the shoes of some designer whose name you’re supposed to know.
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