I originally came up with the idea for this article after reading Darren Rowse’s post on ProBlogger called Reasons to Have a Vanity Folder in Your News Aggregator. A “Vanity Folder” or Online Brand Management Folder is a way for you to monitor online mentions of your name or business. If Darren is truly practicing what he preaches (and I’d bet he is), then he should come across this post. Darren’s post was directed towards bloggers, but I want to discuss how this concept and the technology behind it can be extremely useful to both recruiters and job searchers.
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