by Willy Franzen on August 18, 2009
What’s good? Depending on your mindset right now, that question could have a lot of different answers; however, today we’re talking about GOOD, a company and integrated media platform that makes “a magazine, videos, and events for people who give a damn.” They’re relatively new on the scene, and they’re breaking a lot of rules when it comes to how to run a media company. For instance, instead of keeping your subscription fees, they’ll donate them to the non-profit of your choice. Since magazines don’t actually make money on subscription fees, they think this is better for business. They’re well known for their “unique editorial perspective,” but they’re even better known for their “fresh visual aesthetic.” I first came across their website GOOD.is to see some of their amazingly gorgeous (and informative) infographics.
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California,
entry-level jobs,
magazines,
media,
New York,
software development,
web development
by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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account management,
communications,
entry-level jobs,
marketing,
Massachusetts,
public relations
by Willy Franzen on August 16, 2009
It’s hard to believe that squash, a sport that plenty of people haven’t even heard of, has so many non-profit organizations surrounding it. We’ve already featured New York’s StreetSquash and San Diego’s Surf City Squash, both members of the National Urban Squash and Education Association (NUSEA), and today we’re going to take a look at another member of the association, Boston’s SquashBusters. They are very similar to the other organizations that I’ve just mentioned in that they combine “squash with intensive academic tutoring, community service, and one-to-one mentoring to help student-athletes strive towards excellence in their lives.” SquashBusters works with about 100 ethnically diverse Boston public school youth and uses an apparently awesome facility on Northeastern University’s campus.
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education,
entry-level jobs,
Massachusetts,
non-profit,
program development,
sports
by Willy Franzen on August 14, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
When I was growing up, I kept all of my most prized possessions in a small wooden box that my Dad gave me. I knew that if the house ever caught on fire, I’d grab that and run (because there was no way I’d be able to carry my entire baseball card collection). These days I still think the same way, but my laptop is definitely the first thing that I’d grab before running out of a burning building. Maybe I’m unique because I run an online business, but I think that you’d probably grab your laptop too. Our prized possessions are increasingly in the form of data—our pictures, our movies, our contacts, and many of the other things that can never be replaced. Memeo is an Aliso Viejo, CA based company that recognizes how important data is to our lives. They build products that simplify your digital life. They have backup software, syncing software, and file sharing software. Yes, there are plenty of software companies that make these kinds of products, but Memeo makes it simple and easy to manage your digital assets.
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California,
design,
entry-level jobs,
product management,
software development,
user experience,
web development
by Willy Franzen on August 13, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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animation,
arts,
California,
Canada,
design,
entry-level jobs,
international,
marketing,
Massachusetts,
New York,
software development,
United Kingdom,
video games,
web development
by Willy Franzen on August 12, 2009
Events are all about the people. A lot of that has to do with who’s invited—or more importantly, who shows up. You can invite people like Aretha Franklin, Trent Lott, John Cleese, Terry McAuliffe, Steve Wozniak, Brad Paisley, and Darell Hammond, but they’re probably not going to come to your event (if they all did it would be quite a mix). Unless, of course, you’re using Leading Authorities. They are a Washington, DC and Chicago, IL based lecture agency that provides “top-tier speakers and nationally-recognized entertainment acts to events all over the world.” Yeah, you’ll have to pay a hefty sum, but how else will you get an impressive name to keynote your conference or sing at your party? Leading Authorities is also an “award-winning production house” and an event design firm. That means that you’ll be able to make the most of the talent that you bring in for your event—assuming that you, a recent college grad, are throwing a huge event.
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entry-level jobs,
events,
Illinois,
sales,
Washington DC
by Willy Franzen on August 11, 2009
Copyrights aren’t what they used to be. It’s not that they’re any less valuable, it’s just that it’s so easy to rip someone off these days. Every day my posts are automatically scraped by bots and republished on sites that slap ads on my content to make pennies. The photos that you posted online might end up in a multi-million dollar ad campaign without your permission. And then there’s the world of music. Piracy and infringement has completely changed the face of the industry. New York City’s RightsFlow is an employee-owned company that “specializes in intellectual property licensing and copyright management” in the music industry. Their core areas of service are Strategic Planning, Business Analysis, Music Licensing Services, and Digital Music and Media Strategies. Put simply, they help artists and labels ensure that they are fairly compensated for the work that they produce.
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entry-level jobs,
law,
music,
New York,
software development
by Willy Franzen on August 10, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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account management,
California,
communications,
entry-level jobs,
public relations
by Willy Franzen on August 9, 2009
For nearly as long as humans have been around, we’ve been building shelters—places to sleep, eat, work, and play. And nearly as long as we’ve been building shelters, we’ve been doing it artistically. Function is still our primary goal—it’s the reason that we build things, but it’s amazing how development, architecture, construction and engineering, interior design, landscape architecture, and urban planning come together as an essential part of human culture. The National Building Museum in Washington, DC was started to “advance the quality of the built environment by educating the public about its impact on people’s lives.” Yes, it’s a museum filled with artifacts and objects related to the history of buildings, but it’s more than that. It’s really about “fostering lively discussion about a wide range of topics.”
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architecture,
design,
development,
engineering,
entry-level jobs,
museum,
non-profit,
outreach,
sales,
Washington DC
by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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account management,
accounting,
advertising,
communications,
copywriting,
design,
entry-level jobs,
events,
finance,
information technology,
interactive media,
marketing,
media,
public relations,
South Carolina
by Willy Franzen on August 6, 2009
Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. New York City based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career.
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California,
entry-level jobs,
Massachusetts,
media,
New York,
online media,
software development,
video,
Washington,
web development
by Willy Franzen on August 5, 2009
When I came across Eduventures during my daily search for exciting employers to tell you about, I knew that I had heard of them before. It took me a second to figure out where, but a search through past e-mails showed me that someone I knew who used to work in Career Services at a major university had moved on to a new position with Eduventures, which is located in Boston, MA. That makes perfect sense because Eduventures is “the industry leader in research and consulting for higher education institutions.” People who are familiar with the inner workings of different university functions are essential to Eduventures’ being able to do their job. And what is that exactly? They help higher education institutions develop and adopt best practices through membership research programs and consulting services.
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consulting,
education,
entry-level jobs,
Massachusetts,
research,
sales
by Willy Franzen on August 4, 2009
Last week we took a look at jobs with the YES Network, which was fun for me because I’m a huge Yankees fan. On the day that post went up, I got a direct message on Twitter from Charlie O’Donnell that said, “No SNY?” Since my buddy Charlie is a big Mets fan and the CEO of a very cool career related startup called Path 101, I had to give SNY a look—even if Interleague play, a Subway World Series, and Mets fans’ jumping on the Red Sox bandwagon has soured me on the team from Flushing. Still, the Mets are a big deal, they have a beautiful brand new stadium, and they even have their own TV network. SNY is “a 24/7 regional sports and entertainment television network that features up to 125 regular season New York Mets telecasts.” It’s available “in New York, Connecticut, most of New Jersey and northeastern Pennsylvania,” and it’s also “the official year-round television home of the New York Jets.”
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baseball,
editing,
entry-level jobs,
journalism,
New York,
production,
sports,
television
by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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advertising,
arts,
California,
copywriting,
design,
entry-level jobs,
marketing,
public relations,
Texas
by Willy Franzen on August 2, 2009
Whether or not we’re really going through a green revolution is up for debate, but I can assure you that Marketing departments across the world are taking advantage of the public’s appetite for “green” products. Unfortunately, “green” doesn’t really mean anything. To you it might mean one thing, and to me it might mean another. We assume that something that is labeled or advertised as green will be better for the environment, but how do we really know? That’s where Green Seal comes in. They are Washington, DC based “independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase, and use of environmentally responsible products and service.” They do this by certifying products that meet their Green Seal standards. By having an independent third party set standards, consumers can actually make informed choices about the products they buy (as long as they’re Green Seal certified, of course).
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biology,
certification,
chemistry,
conservation,
consumer products,
entry-level jobs,
green,
research,
science,
Washington DC
by Willy Franzen on August 1, 2009
Three months ago when I featured the American Lung Association’s Jobs, I mentioned a good friend who is battling lung cancer. From what I’ve heard, he continues to be doing well and fighting for his life. Unfortunately, I recently learned that my grandmother is also facing a battle with lung cancer despite the fact that she stopped smoking before I was born. It’s obviously very upsetting for my family, and we’re going to do our best to get her through this. I don’t usually like getting too personal with these posts, but there’s no better way for me to introduce the American Legacy Foundation. They are a Washington, DC based non-profit organization that “is dedicated to building a world where young people reject tobacco and anyone can quit.” I’ve seen what tobacco can do to people, and it absolutely amazes me that anyone chooses to smoke these days, but many do. It may be their right to do what they want with their bodies but I’m glad that the American Legacy Foundation is working hard to push them towards a smarter, healthier decision.
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advocacy,
communications,
entry-level jobs,
non-profit,
outreach,
Washington DC
by Willy Franzen on July 31, 2009
July 31st is always a holiday for me. Not only is it my Dad’s birthday (Happy Birthday Dad!), but it’s also the Major League Baseball non-waiver trade deadline. It’s a day packed with excitement as winning teams trade away their future for a shot at winning it all this year. I usually spend the day glued to ESPN and MLB Trade Rumors, but this year I don’t think my Yankees are going to make any big moves (mostly because they’re only 1 game behind the best record in baseball). That means that I can sit back, relax, and watch the YES Network since I’m in Connecticut this weekend (which means I left Chicago where the Yankees are actually playing… ugh). The YES Network is pretty much all Yankees, all the time, except for when they show New Jersey Nets games, and because of that, they also happen to be “the most-watched regional sports network in the country.”
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baseball,
entry-level jobs,
journalism,
New York,
production,
sports,
television,
video
by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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apparel,
California,
design,
e-commerce,
entry-level jobs,
fashion,
Hawaii,
human resources,
Illinois,
jewelry,
marketing,
Massachusetts,
Missouri,
Nevada,
New Jersey,
New York,
Ohio,
Pennsylvania,
retail,
Texas,
Washington,
Washington DC,
Wisconsin
by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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account management,
California,
entry-level jobs,
events,
marketing,
New York,
promotions
by Willy Franzen on July 28, 2009
Yeserday we talked about jobs at Vann’s, which made me think that we should talk about with jobs at Vans today. The two companies don’t have much in common beyond being homophones of each other, so let’s start talking about shoes. Cypress, CA based Vans was founded in 1966 as the Van Doren Rubber Company. They started out by producing shoes for sports like baseball, basketball, and wrestling, but that didn’t end up working out too well for them; in fact, it led to bankruptcy. They eventually came out of bankruptcy, and then Sean Penn’s character wore a pair of Vans checkerboard slip-ons in Fast Times at Ridgemont High
. That changed everything.
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apparel,
arts,
business development,
California,
design,
entry-level jobs,
fashion,
rotation program,
shoes
by Willy Franzen on July 26, 2009
I doubt many of you would disagree with the assertion that the “mainstream media” has some major issues that need to be worked out. Take the coverage of Michael Jackson’s death. Yes, he was a great entertainer. Yes, the way that he lived his life was totally perplexing. Yes, people are fascinated by him. But did we really need all that coverage? It’s just one example of how our media is failing us, but I’m sure that Free Press would be willing to give you many more examples. They are a non-profit, “national, nonpartisan organization working to reform the media through education, organizing and advocacy.” Free Press advocates “independent media ownership, strong public media, and universal access to communications,” and they do this through a number of campaigns: Save the Internet, Stop Big Media, No Fake News, Local Radio Now, Stamp Out Postal Rate Hikes, Save Our Spectrum, Community Internet, Public Broadcasting, Pentagon Propaganda, White Spaces, and Rate the Debates. They’re based in both Washington, DC and Florence, MA, and they’ve been working since 2002 to fix what they call a failing media system.
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administrative,
communications,
data,
development,
entry-level jobs,
Massachusetts,
media,
non-profit,
public policy,
social media,
Washington DC
by Willy Franzen on July 25, 2009
I know that most of us were taught in school that slavery ended nearly 150 years ago, but, unfortunately, that’s not really true. Slavery and human trafficking continue to plague our world, even though most of us aren’t really aware of it. Polaris Project is a non-profit organization is not only bringing awareness to the issues surrounding human trafficking and modern-day slavery, but also combatting them. They do this by “conducting direct outreach and victim identification, providing social services and transitional housing to victims, operating the National Human Trafficking Resource Center (NHTRC) serving as the central national hotline on human trafficking, advocating for stronger state and Federal anti-trafficking legislation, and engaging community members in local and national grassroots efforts.” They’ve been at it since 2002 with offices in Washington, DC; Newark, NJ; Denver, CO; and Tokyo, Japan.
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advocacy,
Colorado,
entry-level jobs,
fellowship programs,
international,
Japan,
New Jersey,
non-profit,
program development,
Washington DC
by Willy Franzen on July 24, 2009
One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.
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advertising,
business development,
California,
entry-level jobs,
software development,
web development
by Willy Franzen on July 23, 2009
I’m one of those people who has trouble deciding what to eat. I know it’s annoying, and I know that it reflects poorly on my character. I’m that friend that nobody likes to have, but I’m working hard to get better. It’s not easy. I don’t have a problem with normal decision making, but when it comes to food I shut down. Luckily there are serviced like GrubHub.com that make my life (and the lives of my friends) easier. They’re an online menu repository for every restaurant that delivers in your area. They started in Chicago, which is where they’re headquartered, and they also serve San Francisco, Boston, Washington DC, New York, and Philadelphia. Not only do they give you all of the information that you need to make an informed ordering decision, but they also let you place your order online so that you can avoid that dreaded phone call to order food. Deciding what to eat has never been so easy—unless, of course, you’re paralyzed by choice.
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account management,
advertising,
entry-level jobs,
food,
Illinois,
New York,
sales
by Willy Franzen on July 22, 2009
In the environmentalist’s ideal world there would be no such thing as hazardous waste. Everything would be pure and natural and “green.” Unfortunately, that will never happen (partially because every living thing is its own little hazardous waste factory). How we deal with this hazardous waste is what truly determines the future of our environment. Triumvirate Environmental has figured this out, and they’ve spent the last 21 years building a business that provides “turnkey environmental and hazardous waste management services to clients across four niche sectors; Education, Healthcare, Industrial, and Life Sciences.” They’re based in Somerville, MA with locations across New England, New York, and the Mid-Atlantic, and they also appear to be masters of social media.
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Connecticut,
entry-level jobs,
environmental,
green,
Maryland,
Massachusetts,
New York,
Rhode Island,
sales,
science,
Virginia
by Willy Franzen on July 21, 2009
Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.
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advertising,
California,
design,
entry-level jobs,
flash,
video games,
web development
by Willy Franzen on July 20, 2009
Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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analyst,
California,
data,
e-commerce,
entry-level jobs,
marketing,
research
and 
) is a strange place to locate a major e-commerce outlet, but there’s a good story behind why Vann’s is located where it is. It all started with Pete Vann aka “Montana’s Last Great Cowboy.” He was the grandfather of the Pete Vann who founded Vann’s. After a family history of cowboying, ranching, and farming, Pete Vann took a job keeping an appliance store clean. It doesn’t sound like much, but within 11 years Pete owned the store that he used to keep clean. In 1996 he decided to give up some of his ownership to share it with the employees who helped him build the business to what it is today. 
is the funniest, most in-your-face career guide on the market.