by Willy Franzen on February 22, 2010
I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on December 18, 2009
Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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by Willy Franzen on December 7, 2009
Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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by Willy Franzen on November 11, 2009
Although we don’t have a Veterans Day themed post for today, we hope that you’ll celebrate by thanking a Vet and possibly checking out our post from last year on jobs at the Department of Veterans Affairs.
Earlier this week we took a look at Seed Media Group, a relatively new company that is finding success in an otherwise declining industry by focusing on a specific niche. Another company that is taking a similar approach is EatingWell Media Group, which is based in Charlotte, VT (near Burlington). They are “a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.” It’s all about healthy eating without sacrificing the enjoyment of food. Some people think that those two things are mutually exclusive, but EatingWell Media Group has built its business on delivering content that proves otherwise.
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by Willy Franzen on November 9, 2009
The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They’re web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can’t compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They’re based out of New York City, and they are a media and technology company built on the premise that science is culture. They’ve been offering a new take on science since 2005, and it seems to be working with them.
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by Willy Franzen on October 20, 2009
Back when I was looking at colleges, I had to rely on traditional guidebooks to get relevant information like average SAT scores, whether freshmen are allowed to have cars, and what the food is like. Finding solid information online was pretty much out of the question, and none of the guidebooks that I looked at seemed to have a good read on what the campus was really like. Then along came College Prowler in 2002 (after I was already at Cornell, which turned out great). They’re a Pittsburgh, PA based company that aims “to be the most accurate, complete, and honest resource on colleges and universities across the United States.” Although those are their words, I think that a more accurate description of what they do (also in their words) is:
No university affiliations. No half-truths. No out-of-touch authors who haven’t been in school for decades. A class project turned company, College Prowler produces guidebooks that are written by actual college students and covers the things students really want to know.
College Prowler’s guides are what college guidebooks should have always been. Unfortunately, it took a long time for anyone to realize how big the need for “real” information was. Along with guidebooks, College Prowler has also built an awesome web resource to help high school students make informed college choices. The best part is that they’ve recently made all of their online content free.
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by Willy Franzen on October 16, 2009
Social networking is a new thing, right? Not at all. Social networks have been around almost as long as the Internet. They’ve just become way more mainstream in recent years. Take Redwood City, CA based Care2 for example. They’re an online social network that aims “to help people make the world a better place,” and they’ve been doing it since 1998. That’s impressive, not only because it means that they were early to social networking, but also because it means that they survived the dot com bust of the early 2000s. “Making the world a better place” used to be strictly the territory of non-profits, but now we’re seeing more and more companies like Care2 that are choosing to be B Corporations. That means that they can do good and build a profitable businesses at the same time. That’s exactly what Care2 is doing with their “more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference.”
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by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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by Willy Franzen on October 8, 2009
We all know that news is changing, and jobs in journalism aren’t what they used to be. We’re in the middle of a major transitional stage that is going to determine how news is delivered for years to come. Blogs are becoming more and more reputable, and one of the companies that best exemplifies that trend is The Huffington Post. They’re a New York City based news website and blog network with an admittedly liberal slant (traditional newspapers would never position themselves in that way—even if they have the same biases). The site was launched in 2005, and since then it has grown to a $100 million valuation. While newspapers are dropping like flies, new fortunes are being made by blogging moguls. This is an exciting time to be involved in media, and it presents a ton of really exciting opportunities for new grads to grab a place in journalism’s future.
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by Willy Franzen on July 10, 2009
Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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by Willy Franzen on May 27, 2009
Once you get your undergraduate degree, you have a choice. You can continue with higher education, or you can get a job. You can start making money, or you can keep spending money. If you’re having trouble deciding between those two options, don’t worry. There’s a way to get a job without leaving the world of higher ed. That’s because The Chronicle of Higher Education, which is based in Washington, D.C., is hiring. As they put it, they are “the No. 1 source of news, information, and jobs for college and university faculty members and administrators.” Apparently 80,000 academics and 350,000 people in total subscribe to The Chronicle of Higher Education, while their website gets 12 million monthly pageviews. They were even “ranked in the top 10 of most credible news sources by Erdos & Morgan.” Clearly, The Chronicle is the place to go for information about higher education.
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by Willy Franzen on May 23, 2009
Although the book publishing industry isn’t struggling like the newspaper publishing industry is, I still wonder what the future holds for publishing. Maybe Graywolf Press has it right—they’re a non-profit publishing house based in Saint Paul, MN. (I hear that the New York Times is now non profit too. badum-CHING!.) Now, I can’t find a mission statement for Graywolf Press, but I’m going to guess that it has something to do with advancing the art of the written word. Unlike Island Press, a non-profit publisher and “provider of the best new ideas in environmentalism” whose internships we featured on One Day, One Internship, Graywolf Press doesn’t seem to have a common theme that ties together the books that they publish. The most that I could find was that Graywolf Press focuses on “introducing and promoting the most exciting and creative writers of our times.”
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by Willy Franzen on May 11, 2009
Part of my daily routine is reading Greg Mankiw’s Economics Blog. When I saw his post announcing that the text book that he wrote will now be accompanied by an interactive learning tool, I was intrigued. I quickly read the Washington Post article that Dr. Mankiw linked to in the announcement to learn more about Aplia, the company that developed this educational tool. It turns out that Aplia, which is based in Belmont, CA, was developed by a Stanford economist named Paul Romer who was very successful in developing a theory to explain why different economies grow at different rates, but not so successful at engaging students. Since Dr. Romer is clearly a problem solver at heart, he developed a product (and company) called Applia that “offers high-quality, auto-graded assignments” and is “dedicated to improving learning by increasing student effort and engagement.”
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by Willy Franzen on April 29, 2009
I think that I’ve said it before here – I don’t like politics. I’m not talking about interpersonal politics, I mean government politics. I quickly get frustrated by the ineptitude of our elected officials (and often the media that covers them) and start yelling at the tv. I used to be what people call a “politics junkie,” but I just got sick of it. That was before political blogging took off (I’m not old!), but if I hadn’t tired of politics at a young age, I’m sure that I’d be an avid reader of POLITICO. Wikipedia says that POLITICO is “a political journalism organization based in Washington, D.C., that distributes its content via television, the Internet, newspaper, and radio.” They apparently have a newspaper that is circulated on Capitol Hill and a number of partnerships with major media outlets, but their website seems to have the widest reach.
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by Willy Franzen on April 24, 2009
When you don’t know how to do something (like find a job), what do you do? You probably head straight to Google and look for an online resource to tell you how to do what you want to do. It didn’t used to be that easy. You’d either have to ask someone, or buy a book (if you could figure out which book to buy), or figure it out yourself. Answering “how to” questions wasn’t easy, but now it is because of websites like New York City’s Howcast. Whether you head straight to Howcast or you find their answer to your question through Google, you’ll be delighted to find what they call “the best how to videos on the web.” Howcast covers nearly every topic you can imagine – from How to Adopt a Child to How to Psyche Out the Competition and – more relevant for our purposes – from How to Deal with a Smelly Coworker to How to Dress for a Job Interview. Each topic has both a video and a Wiki with written instructions, and the content is either user submitted or Howcast produced (it’s generally very high quality content). Oh yeah, and Howcast was named one of Time’s 50 Best Websites of 2008. That’s pretty cool.
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by Willy Franzen on April 16, 2009
I’m about as far away from the world of crocheting, beading, knitting, jewelry making, quilting, spinning, and needle working as you can possibly be. The closest that I’ve come to the world of crafts is having my Mom knit me a scarf and meeting someone who may or may not (she was very secretive) be a part of a group of Chicago Crochet Graffiti Artists. Still, I know that this world of crafts exists – and it’s huge. That’s why it’s no surprise that Interweave Press, a craft media company with “businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts,” still seems to be thriving after almost 35 years in the business. Although I don’t know for sure, I’d imagine that Interweave Press, which is headquartered in Loveland, Colorado and has other offices in Malvern, Pennsylvania and Stow, Massachusetts, is somewhat insulated from all of the trouble that most other media companies are seeing because of the niche that they work in.
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by Willy Franzen on April 1, 2009
I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding job with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day jobs with Motley Fool, and unfortunately I wasn’t smart enough to save jobs with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees.
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by Willy Franzen on February 3, 2009
These days a magazine’s website is absolutely essential to its success. Many are saying that there’s a day not too far off when most of the magazines that we know and love won’t be published in hard (soft?) copy and will only be found online. Things are changing, but some magazines seem better suited to weather the changes than others. New York Magazine is one of those that seems to be keeping up with where the industry is going. NYMag.com gets well over a million unique visitors per month, and that’s excluding the month that they published nude photos of Lindsey Lohan when their traffic increased by 2,000%. (No, we’re not going to link to them. You can find them yourself). New York Magazine “covers, analyzes, comments on and defines the news, culture, entertainment, lifestyle, fashion and personalities that drive New York City” on a weekly basis. Basically it’s everything New York.
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by Willy Franzen on December 10, 2008
Our HP Magic Giveaway Contest has ended, and we will announce the winner some time tomorrow. That’s not the end of the excitement though, we have a fun 4 question quiz for you all to take to evaluate how you’re approaching your job search. And of course, we have another exciting entry level job for you today. If you love social networking and social media, then you probably already follow Mashable. It’s the “world’s largest blog focused exclusively on social networks.” They get 5 million pageviews a month, and they’re constantly breaking news on “all that’s new on the web.” They’ve even had a lot to add to the online job search. They’ve published articles like 70+ Tools for Job Hunting 2.0 and 9 Sites for Successful Job Interviews. They have seem to have missed one important site on both of those lists, but we’ll forgive them.
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by Willy Franzen on November 7, 2008
Considering that college is a time when you’re supposed to be working towards having a productive adulthood, a whole lot of self-destruction seems to be going on. It must be hard for the health nuts to fit in. If you prefer 8 glasses of water a day to keg stands, celery sticks to buffalo wings, and the Nintendo Wii to the Xbox, then you’ll be a lot more comfortable in an entry level job at Rodale than you will be at a frat party. Rodale is a “global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet.” They publish magazines such as Men’s Health, Women’s Health, Organic Gardening, Prevention, and Runner’s World. They’re also the largest independent book publisher in the U.S.
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by Willy Franzen on September 13, 2008
We’ve written about Andrew Carnegie’s generosity before – we discussed entry level jobs with the Carnegie Corporation of New York back in May. It’s just one of many non-profit organizations that bears Carnegie’s name. Another is Carnegie Hall, which Andrew Carnegie built because of his interest in music. It’s an architecturally beautiful building in the heart of Manhattan with a storied history and amazing acoustics. It’s also host to approximately 250 performances every year. Carnegie Hall is the “ultimate destination for music lovers across the world,” according to Sanford Weill, the Hall’s Chairman of the Board, and it’s hard to argue with him. Carnegie Hall is all about music at its best, and if you believe strongly in the importance of music, you should consider working at Carnegie Hall.
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by Willy Franzen on July 31, 2008
Sugar certainly doesn’t have the cleanest reputation. It’s accused of making us fat, rotting our teeth, and causing hyperactivity. Sugar Inc. is a company that wants you to throw out those bad associations you have with sugar and just think back to when you were a kid and sugar was the essence of everything good. Sugar Inc. isn’t in the business of sweets – they run a network of websites, but their CEO is named Brian Sugar and his wife Lisa Sugar is the Editor in Chief, so they’re running with the sweet play on words. Sugar Inc. consists of 15 style/entertainment sites – PopSugar, BuzzSugar, FabSugar, BellaSugar, CasaSugar, YumSugar, FitSugar, Geek Sugar, GiggleSugar, DearSugar, PetSugar, LilSugar, SavvySugar, CitizenSugar, and TeamSugar. You can probably guess from the names what topic each of the sites covers, but you should probably check a few of the sugars out to get a better sense of Sugar Inc.’s content strategy, which is to be “the definitive online media company for trendsetting, passionate women ages 18-44.”
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by Willy Franzen on July 27, 2008
A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking entry-level jobs at NPR.
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by Willy Franzen on July 10, 2008
Since we’ve hit you with more technical jobs over the past few days, we figure that we owe it to those of you who aren’t programmers to cover some more traditional jobs. And what could be more traditional than working for a major publishing house in New York City? If that sounds like something that intrigues you, then you should take a look at the Penguin Group and their entry-level jobs. They don’t appear to have a distinct college hiring program like Random House’s Associates Program, but they do have plenty of jobs that require little or no previous work experience.
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by Willy Franzen on June 1, 2008
With all the hubbub about the ridiculous price of gasoline, another, more pressing price increase has been overlooked by many people. World food prices have skyrocketed as of late. On average only 14% of an American’s spending is on food, which means that we aren’t typically price sensitive when it comes to how many calories we consume (how we consume those calories is much more price sensitive). Now imagine living in a nation where the average person spends the majority of his or her income on food. If food prices go up, you must eat less. Not a good situation to be in. Freedom from Hunger is a non-profit organization that “brings innovative and sustainable self-help solutions to the fight against chronic hunger and poverty” and will hopefully be able to help people across the world cope with the increasing price of food.
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by Willy Franzen on May 25, 2008
I grew up in suburban Connecticut, but I spent a lot time outdoors, both around my house and in more wild places. During my childhood I rarely saw deer, turkeys, coyotes, or hawks. Only a few times did I ever hear or see a woodpecker. Seeing wildlife was special. As I got older that began to change. I see all of the above relatively often now, and I swear that I hear a woodpecker banging away every day now. I definitely consider this a victory for local conservationists who have worked hard to save and bring back wildlife habitats; however, I also know that many species of flora and fauna are still in danger across the world. Conservation International is an organization whose mission statement should be “saving life on Earth.” Instead they have chosen the slightly less terse:
We believe that the Earth’s natural heritage must be maintained if future generations are to thrive spiritually, culturally, and economically. Our mission is to conserve the Earth’s living heritage – our global biodiversity – and to demonstrate that human societies are able to live harmoniously with nature.
Either way, they’re doing great work towards helping the world balance the needs of society with nature.
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by Willy Franzen on May 14, 2008
There’s no doubt about it. Traditional media is dead. Even the stodgiest newspapers and magazines have been forced to go online. Television stations can’t thrive without a web presence. That means jobs in traditional media are dead too. We understand that some of you still aren’t trusting of jobs at Internet companies and that you want the “safety” of a well established company. That’s setting yourself up for failure. Sorry to be so blunt, but to paraphrase Seth Godin, every day you spend in a traditional media job is a day that the skills that you are building become less valuable. If you’re looking for jobs at a major media company with a proven track record, why not take a look at CNET Networks?
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by Willy Franzen on April 30, 2008
Judging by the number of you who enjoy reading about jobs in your e-mail or RSS reader, there seems to be a pretty big market for delivering fresh content in an easily digestible format. There’s something really nice about having information delivered to you instead of having to seek it out. Well, we found a company that uses the same methods as we do to deliver content, but brings you literature instead of jobs. They’re called DailyLit, and they can bring people full length books through RSS or e-mail.
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Tagged as:
all employers,
editorial,
New York,
publishing,
software development,
writing
is the funniest, most in-your-face career guide on the market.