by Willy Franzen on December 22, 2009

One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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by Willy Franzen on December 13, 2009

When did Brooklyn become the cool place to live? It’s definitely trendy, and I think a big part of that has to be the borough’s unique culture. It’s pretty artsy, which is why it makes sense that it’s the home of “America’s oldest continuously operating performing arts center,” Brooklyn Academy of Music. BAM was founded in 1861 and is still going strong—they had an attendance of more than half a million people last year. Although they have the word academy in their name, BAM’s mission is “to be the preeminent progressive performing and cinema arts center of the twenty-first century, engaging both global and local communities.” That’s not exactly what I think of when I hear academy, but maybe that’s why they usually go by BAM.
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by Willy Franzen on July 6, 2008

Continuing with our patriotic weekend, we’re going to take a look at Arena Stage, a non-profit theater company that produces “huge plays of all that is passionate, exuberant, profound, deep and dangerous in the American spirit.” They put out all types of productions “from vast epics to charged dramas to robust musicals.” Located in Washington, DC, Arena Stage has been around 6 decades and was one of the first non-profit theater companies. They reach an annual audience of over 200,000 people (we reach more here!) and strive “to instill in the public a life-long love of and participation in the theater arts through [their] education programs.”
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