by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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advertising,
California,
copywriting,
design,
entry-level jobs,
information technology,
interactive media,
international,
marketing,
New York,
software development,
United Kingdom,
web development
by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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account management,
accounting,
advertising,
communications,
copywriting,
design,
entry-level jobs,
events,
finance,
information technology,
interactive media,
marketing,
media,
public relations,
South Carolina
by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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advertising,
arts,
California,
copywriting,
design,
entry-level jobs,
marketing,
public relations,
Texas
by Willy Franzen on June 12, 2009
Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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advertising,
arts,
copywriting,
design,
entry-level jobs,
innovation,
marketing,
product development,
social media,
virtual
by Willy Franzen on June 5, 2009
I’ve done it. I’ve found the most ridiculous looking corporate website on the web. It has an animated moving background and multiple bouncing balloon/blimp logos that make it look like it’s straight out of the Imagination Land episode of South Park. It may be a little hokey, but it works for Niles, IL (right outside of Chicago) based The Bradford Group because they’re in the collectibles industry. Their customers aren’t concerned with flash and edginess, they’re all about sentimentality. When you’ve been doing direct marketing of collector plates, music boxes, and all kinds of commemorative items for 36 years, you probably know your audience. So, even though The Bradford Group’s web design leaves me laughing out loud, I’m not going to sell them short based on my taste as a non-collector. (And if you totally disagree with me and love the design, you can make it your computer’s background.)
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arts,
bilingual,
copywriting,
entry-level jobs,
Florida,
Illinois,
marketing,
product development
by Willy Franzen on March 6, 2009
I know that despite the fact that I keep ripping on the traditional media – the old guard – I keep featuring their jobs here. I’m not being a hypocrite. I promise. I know that taking entry level jobs with companies that might not be around in 5 years isn’t the best decision, but if anyone can save the old media, it’s you. The new media has been created by the masses and has originated from young people with new ideas, which is just what these media behemoths need to survive. Of course these companies probably don’t realize how much they need you yet, but they do. Well, if you’re going to get a job in old media – like the magazine industry – you might as well go with the best. Condé Nast has a list of brands that is rivaled by few and includes Vogue, W, style.com, Glamour, Allure, Self, Teen Vogue, GQ, Details, men.style.com, Architectural Digest, Brides, Modern, Bride, Elegant Bride, Brides.com, Lucky, Domino, Cookie, Golf Digest, Golf World, Vanity Fair, Gourmet, Bon Appétit, epicurious.com, Condé Nast Traveler, concierge.com, Wired, Wired.com, Condé Nast Portfolio, Portfolio.com, WWD, FN, and The New Yorker. There’s still a lot of uncertainty in the industry, but those are still great names to be associated with.
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Tagged as:
administrative,
California,
copywriting,
entry-level jobs,
Illinois,
magazines,
marketing,
media,
Michigan,
New York,
sales
by Willy Franzen on February 18, 2009
While I find most of the entry level jobs and companies that I feature here to be interesting, occasionally I come across one that almost makes me want to quit what I’m doing and go work for someone else. There are just some companies and jobs that stand out from the rest. SEOmoz is one of them. They’re a Seattle based search engine optimization company, but they’re more than that. Instead of just taking on consulting work like most SEO companies, they’ve made their name by becoming the place to go for search engine optimization education and tools. I’ve been an on and off member of SEOmoz’s Pro service, and I love it. I’ve learned most of my SEO knowledge from SEOmoz, and SEO has been one of the driving forces behind the growth of One Day, One Job and One Day, One Internship. I’ve even adopted SEOmoz’s business model of offering premium educational content (in the form of a job search training course).
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blogging,
consulting,
copywriting,
entry-level jobs,
marketing,
seo,
Washington,
web development,
writing
by Willy Franzen on September 18, 2008
If you’ve already read our article about using Facebook advertising in your job search, you might know the name Alex Payne. He was one of the participants in our experiment who responded to our call for “adventurous job seekers.” He’s a new grad from Duke with a double major in English and Literature, and he was looking for a job in marketing and publishing. We’re not sure if our experiment helped to ignite his interest in social media, but he’s taken an internship at Ignite Social Media to try his hand at online marketing. Alex recently pinged me to let me know that Ignite is hiring for a couple positions that might be well suited to new college grads. It’s good to know people on the inside.
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copywriting,
design,
entry-level jobs,
marketing,
North Carolina,
social media,
web development,
writing
by Willy Franzen on January 11, 2008
is the funniest, most in-your-face career guide on the market.