by Willy Franzen on June 19, 2008
You’re sitting in class listening to your professor go on and on about how he’s so much smarter than the CEO of some company and how if he was in charge he’d do this and that, when you say to the kid sitting next to you, “If he’s so smart, why is he standing here lecturing instead of making bank in an executive level job at some company?” That’s a really good question. College professors are supposed to be the best minds in their respective fields, but they often eschew a big pay day for the safety of academia – hey, the hours are great. The folks at Keystone Strategy consider this a waste of resources, so they’ve put some of the top professors from Harvard Business School to work as expert advisors for their consulting firm.
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Utah
by Willy Franzen on June 13, 2008
Judging from the attention that our post about IDEO’s jobs received, a lot college students must be fascinated by process of innovation and its reliance on design. We certainly are. Whether it’s the way the office is laid out at your first entry-level job or the comfort of the chair at your first desk, design will have a huge effect on your productivity in life. In fact, good design is often what separates what you like from what you don’t like. Ziba Design is a Portland, OR based company that is obsessed with “understanding people, brands and technology.” That actually sound a lot like yesterday’s company MindShare’s mission statement, but don’t worry, Ziba is looking to do something very different with this understanding.
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design,
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by Willy Franzen on June 12, 2008
When we’re researching companies and looking for great entry-level jobs, we love to look over client lists. You may never have heard of a company, but if brands that you respect are hiring the company, then you know they must be worth considering. For instance, if you saw that a company’s clients included Nike, American Express (we respect them even if their Careers site is horrendous), Volvo, Rolex, Ford, and Playstation, you’d probably be pretty interested in learning about the company’s employment opportunities, right? Well that’s just a small sampling of the companies that entrust their brand and media presence to MindShare.
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research,
television,
trends
by Willy Franzen on May 30, 2008
Since it’s Friday, we’re going to try something a little different. We keep hearing that video is the future of the web, and we found a great video of Astadia CEO, Ernie Riddle, describing what his company does, so instead of introducing you to Astadia ourselves, we’re going to leave it up to the person who knows them best. We hope that this video works for everyone, and if it doesn’t, please let us know. It may not show up in the feeds or e-mails, so all the subscribers will have to click through to the main post to see the video. We want to hear feedback from everyone. Is this something that you like? Do you prefer to read instead of watch? Please use the comments section to let us know your reactions.
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Texas,
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by Willy Franzen on April 16, 2008
We don’t like politics. We’re already sick of this election. We don’t care who made a verbal gaffe yesterday. And we certainly don’t understand how double-digit leads in the polls can evaporate and reappear based on a few words here or a few words there. We just don’t care (don’t confuse that with not caring about the direction of our country), but a lot of people do care. They want constant information, not only about what’s happening, but also how the American people are reacting to breaking news. The media provides the news on the mud slinging, but someone has to keep the pulse of the nation. Much of that responsibility falls on pollsters like Gallup. You can be sure that you’ll be hearing that name a lot over the next 6 months.
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Nebraska,
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by Willy Franzen on April 15, 2008
Why do you buy one brand of toilet paper instead of another? Some of you might swear that you absolutely need a certain brand or you will suffer great discomfort, but that’s just not true. Unless you’re like Finch from American Pie, you’ve used plenty of public restrooms with out suffering too much. So, why do you pick the double-ply, quilted, 12 pack instead of the single-ply 24 pack? Marketing. You might say that it’s all based on price because you’re a starving college student. It’s still marketing. You might not be willing to admit it, but it is. And who helps companies figure out how to sell you their toilet paper? Cannondale Associates does.
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Illinois,
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by Willy Franzen on April 11, 2008
We’re always looking for less publicized entry-level opportunities in high demand industries, especially now that most campus recruiting is winding down. Consulting is one area where excessive job searcher attention is directed towards the top names, while boutique firms get overlooked. We especially like smaller companies when they have a distinct identity or competitive advantage, and that definitely applies to Mars & Co..
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Japan,
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by Willy Franzen on March 28, 2008
Did you know that over the past decade the cost for advertisers in all types of media has grown at a rate far exceeding inflation? That may not seem like a big deal to you, but as media agencies have consolidated in hopes of creating economies of scale, prices have still continued to go up for their clients. That’s not what they said would happen! Because the cost of media is mostly market driven, a total communications management company like TargetCast tcm can’t promise lower prices when it comes to ad spending, but they can offer better service.
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New York
by Willy Franzen on February 28, 2008
This time of year, many of the entry-level consulting jobs are already filled. It’s amazing and a little disappointing if you’re still in the job market, but a good portion of consulting firms fill all of their entry-level job openings six to twelve months in advance of when the new hires will start working. That leaves a lot of soon to be college graduates who want to get into consulting with limited choices. Whether you were turned down when you applied in the fall, never got around to applying, or just realized that you’re interested in consulting, the apparent dearth of consulting jobs probably has you considering looking at other fields in lieu of consulting. Don’t give up so fast! There are still a lot of great consulting jobs out there, you just have to look beyond the sexy names. As is typical in the industry, Navigant Consulting does most of their hiring through campus recruiting in the Fall, but they still have some entry-level job openings.
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by Willy Franzen on January 31, 2008
For those who don’t attend “Blackboard schools,” Blackboard is a company that develops software to facilitate e-learning. In other words, your professor can post a syllabus, grades, announcements, and readings on the Blackboard course site. When we first considered writing a post about Blackboard, we thought we’d try to appeal to the Blackboard lovers. We know they’re out there, but after a thorough search of Facebook, it seems that this demographic isn’t yet ready to publicly declare their love for Blackboard. We were expecting a group named Blackboard Addicts Anonymous for compulsive grade checkers, but instead found a host of other Blackboard related Facebook groups.
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sales,
software development,
Washington DC
by Willy Franzen on November 26, 2007
Say you and your college roommate are having a disagreement over whether Uncle Jesse from Full House’s last name was Cochran or Katsopolis. 10 years ago, resolving such an important dispute would require either endless hours of watching Full House reruns or the consultation of an astutely knowledgeable third party – maybe your brother who has no job and watches tv on the couch all day. Today a quick Google or Wikipedia search can resolve the dispute (the answer is both – John Stamos asked that his character’s name be changed after the first season from Cochran to Katsopolis to represent his Greek heritage).
When businesses, legislatures, arbitration panels, and regulatory boards have important disputes like your hypothetical dispute above, they can’t just use Google to find the expert opinions and advice that they need. LECG is a firm that provides experts in a wide variety of fields. LECG’s experts provide independent expert testimony and analysis, original authoritative studies, and strategic consulting services to a list of clients that includes Fortune Global 500 corporations, major law firms, and local, state, and federal governments and agencies.
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New York,
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by Willy Franzen on November 25, 2007
We hope you’ve made the best of the opportunities that you’ve been given in life (and we’re about to tell you about another one, so make the best of this too). We often attribute our successes – or failures – to genes, education, or self-discipline; however, we often overlook the role that every day social interactions have in shaping who we are. It is our friends who teach us some of the most important lessons that we learn in life, even though we may not know it at the time. Best Buddies is a non-profit organization that aims to help people with intellectual disabilities navigate through life with more confidence and ease by helping them to build meaningful friendships with non-disabled peers.
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consulting,
international,
nationwide,
non-profit,
program development
by Willy Franzen on November 24, 2007
One amazing thing about the college experience is how much more tech savvy you become in just a few short years. It’s hard to imagine getting through college without the help of tools such as the Internet that were developed by universities and government entities for research purposes. Although technological innovation still occurs at institutions of higher learning, there is a clear lack of integration, standardization, and collaboration between these institutions when it comes to information technology infrastructure. While for-profit companies often have the business-driven incentive to standardize technology, non-profit educational institutions typically overlook the power of a shared infrastructure.
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Michigan,
New Jersey,
New York,
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by Willy Franzen on November 13, 2007
Whether you set trends, follow them, or watch them, every day you have insights and experiences that have the potential to help companies increase their bottom lines. Iconoculture is a company that will allow you to put your daily observations to work, because it is in the business of providing cutting-edge consumer research to its clients. To get a better sense of Iconoculture as a company, check out this video or visit their home page. Iconoculture’s website is packed with information for those interested in consumer research. So what about jobs at Iconoculture?
If you are currently living abroad or plan to live abroad in the near future, are fluent in the native language and culture, and have a background in social science (Bachelors degree at least), Iconoculture may have an interesting job for you as a “Cultural Fluent.” Positions are currently available in Brazil, Russia, China, Korea, India, Australia, Spain, Italy, Turkey, Indonesia, and Canada. A “Cultural Fluent” is a contractor (6 month minimum commitment) hired by Iconoculture to keep his or her fingers on the pulse of the culture they live in. By learning and then applying Iconoculture’s proprietary observational methodology and framework to your daily interactions, you will be able to identify emerging consumer trends to help Iconoculture better serve its clients. Being a “Cultural Fluent” is not a full-time job, but it is an opportunity for a well-organized individual to set his or her own hours, get a start in consumer research, and deepen his or her cultural experiences.
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