by Willy Franzen on August 15, 2008
Social media (don’t know what that is? see Wikipedia) is all about having a conversation. Job boards aren’t social media. They don’t want to start a conversation; they yell at you like a vendor in a crowded market. One Day, One Job is all about starting a conversation. We want to get you asking questions and digging for more information from employers about their jobs. A lot of employers (and companies in general) aren’t quite ready for this change in the way that we communicate. That’s why Converseon, a full service social media communications agency, exists. They help companies realize that they no longer own their brand – the people talking about them do. Converseon helps companies join the conversation in a positive and authentic way.
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by Willy Franzen on August 6, 2008
What do gamers, techies, musicians, and pregnant women all have in common? They are all likely to read magazines published by Future US. My favorite Future US magazine is Mac | Life, while you may favor Nintendo Power, PC Gamer, or Guitar World. I’m not sure too many of you are big fans of Pregnancy magazine, but there’s probably some of you out there too. Anyway, Future US is a media company that focuses on special-interest groups (not the kinds that politicians always say they don’t have relationships with) by publishing high quality magazines and websites.
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by Willy Franzen on August 4, 2008
Despite what their name might make you think, Ruder Finn was not founded by someone from Finland with bad manners. They are actually a family-owned public relations firm that was founded in 1948 by David Finn and Wlliam Ruder. Ruder Finn has four specialties – Health & Wellness, Global Connectivity, Corporate & Public Trust, and Life & Style – with many areas of focus within those specialties. The firm’s first client was Perry Como, who was followed by a list of other celebrities; however, Ruder Finn represents more than just celebrities. They work with many major corporations, the United Nations, and they even represented the Bosniaks and the Croats in the Yugoslav Wars. Yes, warring nations choose Ruder Finn to manage their PR – that’s impressive, albeit a bit strange.
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by Willy Franzen on August 2, 2008
The day of the mile run was always my least favorite in elementary school. As an overweight asthmatic, I dreaded the experience because it was both painful and humiliating. Getting lapped isn’t fun. By middle school I realized that asthma was a good enough excuse to get out of the mile run. In high school the mile run was replaced by suicides in basketball practice – same pain and humiliation, but in 30 seconds instead of 30 minutes (Yes, I’m exaggerating. No, I wasn’t THAT slow.). At 23 I’m finally starting to almost, kind of enjoy running. I figure that anything that makes my body feel as awful as it does after running must be good for me. The people at the New York Road Runners Foundation probably disagree with me about how running feels, but I’m pretty sure that they agree with me about running’s health benefits. That’s why they’re working hard to build “community-based running programs which enhance physical heath, emotional well-being and personal achievement within underserved populations throughout New York City.”
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by Willy Franzen on July 23, 2008
Considering that it’s July, you probably don’t have hockey on your mind right now, unless, of course, you’re sweltering in a room without air conditioning dreaming of the cool air inside the rink. The offseason is a time for National Hockey League Teams to address their needs, and that isn’t only about the personnel who wear ice skates. It looks to us like summer is a big hiring time with NHL teams, so while most people are focused on baseball and the Olympics, you should get back into that hockey mindset and try to find a job with an NHL Team.
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by Willy Franzen on July 15, 2008
When you hear how McMurry first started, it’s easy to understand how they have maintained a customer-centric view for almost 20 years. McMurry began as a marketing department within a large company – the same group that they now serve. This is where Preston V. McMurry Jr. created Vim & Vigor, a custom marketing magazine for his health-system employer, in 1984. The magazine didn’t make money for the company, but McMurry decided to buy the magazine. This led to the formation of his own company in 1989. McMurry is now a full service marketing communications firm with multiple locations. They used to be the clients whom they serve, so they’re not full of it when they say “full service.”
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by Willy Franzen on July 13, 2008
Last month we wrote about the National Association of Railroad Passengers on One Day, One Internship. They are a non-profit organization that is all about promoting the growth of transportation by rail. Today we’re going to look at jobs at the Transportation Learning Center, which is a non-profit organization that promotes all kinds of public transportation. There seems to some overlap between the objectives of these organizations, although NARP appears to be passenger driven (no pun intended), while the Transportation Learning Center’s agenda seems to be driven by transportation workers (once again, no pun intended).
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by Willy Franzen on June 24, 2008
Every day I take it upon myself to tell thousands of new college grads about exciting entry-level jobs. You’d think I’d pay enough attention to notice a company that does a ton of college recruiting, has a great work culture for young people, and is right in my “backyard.” Apparently I don’t. I came across a job listing for Bridgewater Associates and was intrigued because they are located in Westport, CT – the town where I went to high school. I figured I must have heard of them at some point and since forgotten about them. My curiosity continued, and I checked out their location on Google Maps. Then I saw this photo tagged for their location, and it hit me. This company is located on the banks of one of my favorite trout streams! Any good job searcher should know to never ignore the opportunities that are right under your nose. So, right off the bat, we know that Bridgewater’s people get to work in a beautiful location and have a great way to spend their lunch breaks if they’re interested in piscatorial pursuits.
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by Willy Franzen on June 22, 2008
Almost every kid has experienced it: your parents yelling at you for something you didn’t do. They are absolutely sure that you did something wrong and there is no convincing them otherwise. It’s a horrible feeling. Now, imagine the legal system putting you in the same situation, but the consequence is a lengthy imprisonment for something you didn’t do. Tragically, this happens more often than we’d like to think. It’s likely impossible to have an effective judicial system that eliminates all false positives, but we can certainly do better. The Innocence Project is a non-profit organization that is putting DNA and forensic evidence to work to exonerate people who have been wrongly convicted.
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by Willy Franzen on June 13, 2008
Judging from the attention that our post about IDEO’s jobs received, a lot college students must be fascinated by process of innovation and its reliance on design. We certainly are. Whether it’s the way the office is laid out at your first entry-level job or the comfort of the chair at your first desk, design will have a huge effect on your productivity in life. In fact, good design is often what separates what you like from what you don’t like. Ziba Design is a Portland, OR based company that is obsessed with “understanding people, brands and technology.” That actually sound a lot like yesterday’s company MindShare’s mission statement, but don’t worry, Ziba is looking to do something very different with this understanding.
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by Willy Franzen on June 12, 2008
When we’re researching companies and looking for great entry-level jobs, we love to look over client lists. You may never have heard of a company, but if brands that you respect are hiring the company, then you know they must be worth considering. For instance, if you saw that a company’s clients included Nike, American Express (we respect them even if their Careers site is horrendous), Volvo, Rolex, Ford, and Playstation, you’d probably be pretty interested in learning about the company’s employment opportunities, right? Well that’s just a small sampling of the companies that entrust their brand and media presence to MindShare.
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by Willy Franzen on March 28, 2008
Did you know that over the past decade the cost for advertisers in all types of media has grown at a rate far exceeding inflation? That may not seem like a big deal to you, but as media agencies have consolidated in hopes of creating economies of scale, prices have still continued to go up for their clients. That’s not what they said would happen! Because the cost of media is mostly market driven, a total communications management company like TargetCast tcm can’t promise lower prices when it comes to ad spending, but they can offer better service.
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