by Willy Franzen on June 14, 2009
At some point during your job search, you’ve probably read at least one article about what to wear to a job interview . If you’ve already had an interview or two, you were probably stressed out about the decision: blue shirt or white shirt? or some other mundane detail like that. For a lot of people, what to wear to an interview is a much bigger issue. That’s where Dress for Success comes in. They are a New York City based non-profit that aims to “promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.” Every year Dress for Success and their affiliates across the world help more than 40,000 women become better prepared to land a job.
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by Willy Franzen on June 8, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
So much of media relations today is focused on “new” or “social” media, but The Rosen Group still recognizes the importance of “traditional” media. A full-service public relations firm with more than two decades experience building awareness for its clients, The Rosen Group has locations in New York City and Washington, DC. While The Rosen Group is a relatively small firm of 25 staff members, their client list is rather impressive, including PC Magazine, the American Wind Energy Association, Weight Watchers and many more.
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by Willy Franzen on June 1, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
At McGrath/Power Public Relations, they recognize a clear, concise and compelling message is just the beginning of a client’s needs. Although McGrath/Power is a full-service firm located in San Jose, CA, they specialize in crisis management, investor relations and emerging media services. Their 12 practice areas include consumer brands, associations, consumer technology and much more. McGrath/Power also is the Silicon Valley partner of the Worldcom Public Relations group, the world’s largest network of independent public relations firms.
Want to be involved with an agency that gives something back? McGrath/Power supports the community through financial resources and professional abilities. They also encourage staff members to suggest causes or events they feel deserve the agency’s support.
Make Your Splash
Currently, McGrath/Power has an entry-level opening for an Account Coordinator. Candidates should have strong written and verbal communication skills, a results-oriented mentality, and the ability to multi-task and meet deadlines. The benefits package is pretty extensive—from health care plans to gym memberships.
Interested? Send your cover letter and résumé to hr@mcgrathpower.com. Lynne Hosack, Director of Finance and Operations, is in charge of recruitment for the agency.
Links to Help You Begin Your Research
Need help with your cover letter and résumé—or your entire job search? Heather offers low-cost coaching packages specifically for students and recent graduates seeking careers in public relations. Click here to learn more.
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by Willy Franzen on May 26, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
When I was in college, I wanted nothing more than to work at Fleishman-Hillard. Renowned for their corporate culture, Fleishman-Hillard is headquartered in St. Louis, Mo., has 80 offices throughout the world, does business in more than 20 languages and has 29 practices areas. In 2008, the firm’s work and culture earned them the “Best Agency to Work For” by The Holmes Report. But their list of awards hardly stops there, including “103 Silver Anvil Awards, 90 CIPRA/SABRE Awards, and numerous other national and international awards.”
And Fleishman-Hillard doesn’t just win awards outside the organization, but also with its own employees. In 2007, 98 percent of Fleishman-Hillard employees called the firm an organization “of which they can be proud,” according to an employee satisfaction survey. Fleishman-Hillard rewards their employees in return, giving out two awards annually – the “team player” and John D. Graham – recognizing “individuals in various geographic regions for unparalleled commitment to the client, the agency and their team.” Managers also give awards at their discretion for “their heroic efforts.” I’ve known many individuals who’ve worked for Fleishman-Hillard over the years, including one of my college mentors, and I’ve heard nothing but good things.
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by Willy Franzen on May 18, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
What do financial services, home/building and healthcare have in common? All three fields can expect good things to happen when they “converge” with IMRE, a full service digital, advertising, marketing and public relations agency in Baltimore, Maryland.
Let’s start with their financial services practice. Strategically expanded in July 2008 near the beginning of our country’s economic troubles, IMRE saw an opportunity for “financial services companies to gain market share.” Did you know you can buy wedding insurance from Travelers? IMRE won this client by proposing—no pun intended—to launch a campaign on Valentine’s Day about nuptial nightmares ranging from heart attacks to blackouts to hurricanes. They won the account and reached more than 74 million people with their messages. Like most public relations practitioners, I’m not a numbers person, but I do love weddings!
The “green” market is hot right now, so it makes sense for Arxx Corporation to be included in IMRE’s home & building practice. IMRE “moved Arxx away from a product message and positioned them as a longtime leader in energy-efficient solutions.” Despite being a midsized firm with only one office location, their client list in this practice is impressive—ranging from John Deere to The Home Depot to Target.
Their final practice area is healthcare, which is also my specialty. What I like most about healthcare PR is that you feel like you’re helping people live life to its fullest with every tactic you use to reach them. IMRE’s clients in this sector mostly are nonprofit organizations, including American Red Cross, Johns Hopkins Bloomberg School of Public Health and Shady Grove Fertility.
Interested in any one of those practice areas? IMRE is extremely open about who heads up each, providing their biographies, fun Q&A’s and e-mail addresses.
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by Willy Franzen on May 15, 2009
Yesterday I got an e-mail from a fellow Cornell grad named Danny Wen. He graduated a couple years before I landed on campus, but he and another Cornellian named Shawn Liu are also entrepreneurs. After graduation they started working at Internet consultancies, but eventually they decided to go into business for themselves in New York City. Just like me, they decided to solve a problem that they were facing. Unlike me (the guy who couldn’t find a job), their problem was tracking all of the money that they were making. Their response was Harvest, a web-based solution for freelancers and small business to track time and invoice clients. I know that keeping a small business organized is really hard, so it makes sense that a dead simple tool like Harvest would be in high demand.
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by Willy Franzen on May 4, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
Described in a leading trade magazine as a group of “type a-plus personalities” with a “BS-free approach,” New York City based 5W Public Relations touts a diverse client list—ranging from Anheuser Busch to Barnes & Noble Online to Snoop Dogg and Ice Cube. Interested in corporate communications? They’ve got it. Sports and entertainment, perhaps? They’ve got that, too. Health care, crisis communications—the list goes on. I love the ambition and overwhelming success of 5WPR, which has grown from a one-person firm with three clients in 2003 to the 21st largest independent PR firm and 23rd largest PR firm overall in the U.S. with revenue exceeding $11.5 million today. Even more impressive, perhaps, is that 5WPR’s CEO was recently named to both the Advertising Age’s and PRWeek’s “40 Under 40” lists. Want to learn more about this young leader? Check out his blog or follow him on Twitter. What a great environment in which to learn the ropes of the PR business—alongside a group of young professionals with an average age of 26.
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by Willy Franzen on May 1, 2009
My first experience with video chatting was with CU-SeeMe in an internet cafe in the mid 90s. It was insanely cool, but it was also terrible quality. Things have come a long way, and once again people are using video chat to meet random people online. I was a little creeped out when I first saw WooMe, but I think that I get it now (even if I’m still creeped out). It’s a website that allows you to meet new people through “60 second one-on-one online video sessions.” Basically, it’s speed dating on the web. I was almost too sketched out to cover them here, but I figured if TechCrunch didn’t rip on them too hard and they’re able to get $17 million in investment, there has to be the potential for a real business.
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by Willy Franzen on April 30, 2009
I’m not a wine drinker, but I am a sucker for a good PR stunt – especially when it’s related to jobs. I never covered “The Best Job in the World” (a job in Australia as an “island caretaker”), but I figured that you guys wouldn’t want to miss out on the chance to land “A Really Goode Job.” What am I talking about? Murphy-Goode Winery, which is based in Sonoma Wine Country, is looking for “someone (maybe you) who really knows how to use Web 2.0 and Facebook and blogs and social media and YouTube and all sorts of good stuff like that — to tell the world about our wines and the place where we live: the Sonoma County Wine Country.” I believe the official title for the job is Wine Country Lifestyle Correspondent. Anyway, it’s the opportunity of a lifetime, and even if there’s a miniscule chance that you’ll be the one selected out of thousands to get the job, it’s worth a shot, right?
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by Willy Franzen on April 20, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
While I certainly wouldn’t name Wisconsin as a hotbed for public relations jobs, Weidert Group in Appleton would be a fantastic place to launch your career—particularly if you’re interested in social media. In addition to social media, you can gain experience in many different areas, ranging from public relations planning, execution, and training to event planning/management. Like many small agencies, Weidert Group is a tight-knit environment that values its team members. They seek people “who exhibit both strategic and imaginative thinking; whose perspectives have been influenced by quality education, significant responsibilities, and notable accomplishments; who demonstrate motivation, drive, and passion for their work; and who are able to contribute as part of a high-performance team.” The average age of this team is 30, and they specialize in serving health care, financial services, manufacturing, education, and food/food service clients.
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by Willy Franzen on April 15, 2009
One of the cool things about all of the social technologies that we have these days is that it removes a lot of social inefficiency. What do I mean by social inefficiency? How about the fact that you’re sitting in an airport waiting for a delayed flight even though your friend is 3 gates away and you have no idea. You’re probably not going to call that friend randomly, but a Facebook or Twitter update might alert you to the fact that you have someone to hang out with for the next hour or two. There are a million examples like this, and Raptr, a Mountain View, CA based startup, has created some technology to address one inefficiency in particular – gaming alone. Ok, so they’re not going to invite your friends over to play video games with you, but they will allow you to find out which of your friends are playing what video games when, so that you can link up and play together. Social gaming is huge, but it’s happening mostly on non-gaming platforms like Facebook. Raptr is trying to bring this technology to more traditional gaming systems and aggregate your information across the social networks that you already use.
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by Willy Franzen on April 13, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”
Issue advocacy, media strategy and crisis and reputation management are three of my favorite areas of public relations—and three specialties of Washington, DC based corporate communications and public affairs firm Chlopak, Leonard, Schechter & Associates (CLS). According to their Web site, CLS works to “inform target audiences, change critical perceptions and solve high stakes problems.” So, whether you spend the day lobbying Capitol Hill with a worthy cause, keeping up-to-date with the latest media changes or stepping in when crisis erupts, I think you’ll find CLS a truly exciting place to work. With a median employee age of 27, CLS offers a mix of young, energetic co-workers and seasoned professionals from whom you can learn. Other perks? Working with clients ranging from Fortune 500 companies to non-profit organizations to foreign governments. It’s a great environment in which to get your feet wet.
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by Willy Franzen on April 3, 2009
I recently ended up with a good news/bad news situation. The good news was that the traffic here, on One Day, One Internship, and on Found Your Career had exceeded what my old server was able to deliver. The bad news is that our new server costs 8x as much per month. It’s still a relatively small price to pay to reach as many people as we do, but nobody likes to have to spend more money. Luckily, we’ve been relatively happy with our hosting service, but had we wanted to change, we might have taken a look at Culver City, CA based Media Temple. Why? Because they have cool jobs. Cool jobs usually mean happy employees, and happy employees usually mean good customer service. That must be the case with Media Temple – just look at the client list that they’ve been able to score.
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by Willy Franzen on March 16, 2009
I’m an iPhone guy, so I tend to feel sorry for people who are constantly thumbing away on their BlackBerries. That’s just my being a smug Apple user though. I realize that a lot of people love their BlackBerries and for good reason. They’re pretty remarkable devices, and they’re perfectly tailored for business use. (Although not as perfectly tailored as my iPhone! Ok, I’m done.) That’s why Research In Motion, the company that makes BlackBerries, has a 16.6% share of the smartphone market. They seem to have hit a bit of a rough spot lately (at least their stock price makes it look like they have), but their market position is still very strong. That’s why it’s no surprise that they’re doing a good amount of entry level hiring; however, the real reason that I wanted to feature Research In Motion here is that they chose an unfortunate, yet inappropriately hilarious domain name for their Jobs site (it redirects now, but I think that you can figure it out).
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by Willy Franzen on March 12, 2009
So, when I first typed the name of today’s company into the title field in WordPress, I wrote OMGPOOP. Most companies probably wouldn’t be very happy that I made that mistake, but I feel like NYC based OMGPOP wouldn’t mind so much. They seem to have a penchant for the ridiculous. I mean, they just changed their name from ImInLikeWithYou.com to OMGPOP. Since you probably have no idea what I’m talking about, we should probably start from the top. OMGPOP “is a place to hang out, play free online multiplayer games, chat, and make friends.” They’re very different from other online gaming sites, although it’s hard to describe how. You really need to check them out to get a feel for what they’re all about. When you land on their home page, you’ll see this: “Why hang out with your friends in person when you can do it on the internet? No need to wear clothes that way. Seriously, this is bigger than unicorns and wrestling put together.” That about sums it up.
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by Willy Franzen on March 2, 2009
I’ve mentioned before how I often use Twitter to find the companies that I feature here, but lately I’ve been using Twitter more and more to connect with students and new grads who are going through the job search. Lately I’ve been noticing (and interacting with) a lot of PR students who are nervous about the job market. (By the way, you can follow me @willyf.) That’s why when I came across an entry level PR job with Roop & Co. – on Twitter nonetheless – I thought it was something I should let you all know about. Roop & Co. appears to be a small, more traditional PR firm located in Cleveland, OH. They don’t seem to have jumped on the social media bandwagon like many other PR firms, but what they do is equally cool. Roop & Co. specializes in PR, Graphic Design, and Investor Relations. The first 2 aren’t out of the ordinary, but you don’t see a lot of companies that do investor relations management for companies – at least I don’t.
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by Willy Franzen on February 7, 2009
On Thursday we took a look at jobs with Gawker Media, a blog network that recently sold off a few blogs. One of the blogs that they sold off is one of my absolute favorites – The Consumerist, a blog about consumers’ rights. The reason that they sold off the blog wasn’t that it was unpopular, it was that it was nearly impossible to make profitable because of the need to not show impropriety through relationships with advertisers. Luckily for Consumerist fans everywhere, a perfect solution came about with the purchase of The Consumerist by Consumers Union, the non-profit publisher of Consumer Reports. Although Consumers Union isn’t a typical non-profit, they do an amazing job of providing regular people with the information that they need to make informed purchases.
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by Willy Franzen on January 22, 2009
The other day I got a fantastic restaurant recommendation over Twitter, and yesterday the same person gave me a great recommendation on internships with the company that she works at. Obviously I checked to see if they have any job openings, and they have a ton. Walker Sands Communications is based here in Chicago, and they are a well known PR firm with a specialization in Technology. Their three areas of expertise are PR, Design, and Strategic Marketing. Walker Sands also puts a strong emphasis on the entrepreneurial mindset – many of the people on their staff have built companies of their own. I always find it hard to find a point of differentiation between PR firms because they’re obviously very good at making themselves look good. The staff is usually what separates one firm from another, but it’s hard to judge a staff without working with them. I’ve always found it helpful to check out the firm’s client list to see if there are any names that you could get excited about working with.
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by Willy Franzen on December 31, 2008
Happy New Year’s Eve! Last year we featured Martinelli’s, the manufacturer of sparkling cider, in celebration of the end of 2007. This year we’re going to take a look at some jobs that couldn’t be more intertwined with New Year’s Eve. Times Square Alliance is a non-profit organization that “works to improve and promote Times Square – cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.” Times Square for New Year’s Eve isn’t on my list of things to do, but for many people it’s a big deal. I’m sure that there will be millions of people there tonight, so why not use tonight’s celebration to generate ideas for your job search in the New Year. Oh yeah, and if your New Year’s resolution includes landing a new job, you absolutely need to check out our job search training course.
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by Willy Franzen on October 23, 2008
Two days ago we featured MediaVest, a company that says it builds brands. Today, we have another “brand builder” for you. Liggett Stashower is a Cleveland, OH based advertising agency. They were named by Crain’s as the coolest place to work in Cleveland, and this video certainly backs it up. Liggett Stashower wins awards for community service and gives college students scholarships. I also hear that they occasionally pull children from burning buildings and are weeks away from the cure for cancer. Seriously, though, as soon as I arrived on Liggett Stashower’s website, I was impressed by them. They’ve done a fantastic job building their own brand, so it makes sense that other companies should trust them to do the same for them. If you’re interested in marketing, advertising, public relations, or communications, this is a place that you want to work.
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by Willy Franzen on October 21, 2008
Who builds brands? If you asked 10 people in marketing that question, you’d probably get 10 different answers. If you asked someone from MediaVest, he or she would say, “We do!” MediaVest is a marketing and communications firm that works with some of the world’s biggest brands – Coca-Cola, Procter & Gamble, Wal-Mart, Continental Airlines, and many more. MediaVest certainly can’t take all of the credit for building those brands, but they can take some of it. MediaVest has seven core competencies, and they are Research, Insights, and Analytics; Strategic Communications Planning; Investment and Activation; Brand-in Entertainment; Digital Connections, Print Investment; and Out of Home. These areas of expertise are all part of MediaVest’s unique process that delivers value to clients.
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by Willy Franzen on October 19, 2008
Just because you’re graduating college doesn’t mean that you have to be done with educational development. Even if you haven’t studied education for a second, you must have picked up something with 17 years in the educational system. At the very least you’ve lived in a thriving society, and you understand how education, health, civil society and economic development are the keys to a better life. Maybe you take these things for granted, but once you see what the non-profit Academy for Educational Development is doing, you’ll get a better understanding for how innovative solutions can help solve critical social and economic problems. AED has programs that focus on 7 specific areas – Education, Enterprise & Economic Development, Environment & Energy, Health, HIV/AIDS, Leadership & Democracy, and Youth – and they also take 7 different approaches – Behavior Changes, Gender, Partnerships, Research & Evaluation, Social Marketing, Technology Applications, and Training. It may sound like they have their hands full, and they do. AED is running “more than 250 programs serving people in all 50 U.S. states and more than 150 countries.”
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by Willy Franzen on October 10, 2008
When we landed upon the MWW Group About Us page, we were a little bit skeptical. How can any company claim to be “one of the nation’s top 10 PR agencies?” How do you rank something like that? Who does the ranking? Can’t any company make that kind of claim? We still don’t know who dubbed the MWW Group as one of the top 10 PR agencies in the country, but we’re not going to challenge them. Why not? Because the MWW Group was behind Amazon.com’s launch of Harry Potter and the Half-Blood Prince which resulted in 1.5 million preorders. Any PR agency that is trusted with a launch like that, and then able to exceed expectations for the most hyped book launch ever can be in our top 10 too. Maybe they can help us promote our iPod giveaway – there are only a few entries so far, and it’s ridiculously easy to enter.
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by Willy Franzen on September 25, 2008
Hopefully college hasn’t drained you of your youth, because its going to be one of your strongest assets if you want to apply for an entry level jobs with today’s company. Fuse Marketing is a youth marketing agency that focuses on offering Consulting, Event Marketing, Communications, and Creative services. They work to “connect brands with youth through sports, music, fashion and other relevant youth cultural interests.” They’ve worked with Eastern Mountain Sports to build a more youthful customer base and with the Association of Surfing Professionals to increase awareness of its World Championship Tour. These are just a couple of examples of how major brands trust Fuse Marketing to reach young people.
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by Willy Franzen on September 23, 2008
I didn’t even know what PowerPoint was until I got to college. Then during my first semester of Freshman year, I was expected to deliver a presentation to a professor in .ppt format. I had no idea what that was. I eventually figured it out, and put together an ugly presentation that apparently was good enough in comparison to the rest of my classmates’ presentations to get an A. I guess that I wasn’t the only one who wasn’t familiar with PowerPoint. Throughout the rest of college, I used PowerPoint again and again to deliver presentations. I almost started liking it. No, that’s not true at all. I never liked it, but I know some people who actually enjoy putting together slides for presentations. I call these people geeks (mostly because they call their presentations “decks”). SlideShare is like YouTube for geeks. It lets you embed your PowerPoint presentations online and share them with the world.
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by Willy Franzen on September 10, 2008
Shopping is supposed to be social. When you were a teenager, you probably liked to hit the mall with friends. Now, you probably lie in bed late at night surfing web sites looking for cool stuff to buy. It’s just not the same. You need social proof to back up your buying decisions. You want to hear what other people think. You want reviews, stories, and answers to questions that you may have about a product or service. Bazaarvoice is a software as a service provider that promotes social commerce by connecting customers to each other. They get their name from the word “bazaar, ” which “symbolizes the beginning of commerce – the initial marketplaces… lively centers of town, buzzing with neighbors, friends and merchants all sharing opinions and building a vibrant community.” That’s what Bazaarvoice is trying to recreate online for their clients.
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by Willy Franzen on September 6, 2008
To most college aged guys the words “men’s health” brings up images of jacked guys on a cover of a magazine that claims that it will help you “Lose Your Gut in 43 Days” and go on the “Red Hot Sex Safari.” Others might think of the retired athletes who now appear in commercials about prostate cancer, but for the most part 20-something males don’t think about health issues too much (and for good reason, most of us are completely healthy). I was taken aback when I started reading Adam Frey’s blog. Adam is a Cornell University (my alma mater) wrestler who competed in the NCAA championships this spring. A few days after his wrestling season finally ended, he was in a horrible car accident, but walked away from it mostly unscathed. He went to the hospital and had some precautionary tests done including a CAT scan. His body was completely unharmed from the accident, but that the doctors discovered that Adam had testicular cancer. Since his diagnosis Adam has been blogging nearly every day about his battle with cancer. His posts are inspirational, and his honesty is sometimes overwhelming. He is doing a fantastic job of bringing light to men’s health issues, much like the Men’s Health Network, which is a non-profit educational organization that aims to “significantly improve the health, longevity, and quality of life or men and their families.”
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by Willy Franzen on August 31, 2008
I bet that you have some friends whom you can listen to for hours – friends who can straight up tell a story. Whenever they speak, people listen. I bet that you also have friends (or quite possibly had professors) who can make any story boring, no matter how good the facts of the story actually are. Storytelling is an art, but it’s also a skill that can be learned. It’s essential to making friends, getting jobs, and persuading people. Everybody loves a good storyteller, and that’s why StoryCorps, an independent non-profit, is focused on honoring and celebrating people’s lives through listening. Here’s the story on StoryCorps and their entry-level job opportunities.
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by Willy Franzen on August 19, 2008
Last week we told you about Converseon’s entry-level jobs as we discussed how important conversations are to online marketing. Today we’re going to talk about a company called Mzinga that focuses on the social media and Web 2.0 communities where online conversations are happening. They realize that the Internet is becoming the primary place where businesses interact with employees, customers, and partner, and that’s why Mzinga tailors their solutions to these communications. Their client list includes names like ABC, AOL, ESPN, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, the United Nations Development Programme, and The Depository Trust & Clearing Corporation, so they must know what they’re talking about. The name Mzinga comes from the Swahili word for “beehive,” which has long been used as a symbol of industry, teamwork, perseverance, and community. Sounds like a good choice of a name.
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