by Willy Franzen on March 4, 2010

Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.
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by Willy Franzen on February 27, 2010

I’m not sure if I’ve mentioned it or not, but I’ve spent the last week in Florida. It’s been a partial vacation, but I’ve spent most of the time working (since it’s been cold and rainy here). One thing that I’ve noticed down here besides the terrible weather and bad driving is that immigration is still a major issue. With Florida’s proximity to Cuba and Haiti, the state runs into a lot of immigration issues. It may be refugees arriving by boat or raft, or it could be immigrants flocking to the state to work in agriculture. Whoever they are and wherever they’re from, they are eligible for support from Florida Immigrant Advocacy Center, a non-profit “legal assistance organization dedicated to protecting and promoting the basic human rights of immigrants.” The organization is based in Miami, and they’ve been around since 1996.
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by Willy Franzen on February 26, 2010

I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 1, 2010

I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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by Willy Franzen on January 26, 2010

Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this.
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on December 28, 2009

Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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by Willy Franzen on December 27, 2009
I was traveling yesterday, so I scheduled yesterday’s post and hopped on a plane. Little did I know that my server would somehow forget to do what I told it. Sorry! If you’re looking for yesterday’s post, you can find it here. (Or if you’re reading by e-mail, just scroll down.)

There are a lot of people who aren’t very thrilled with healthcare in the United States. Yes, it can be atrociously expensive, but at least we have access to pretty much any medical procedure out there. Whether it’s something very basic or something that has never been tried before, the US certainly has the medical infrastructure to get the job done. There are plenty of countries in the world where even the most basic medical care is out of reach, and there are other countries where basic medical care becomes out of reach due to a crisis. That’s where New York City based Doctors Without Borders (Médecins Sans Frontières) comes in. They provide “aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters.” Doctors Without Borders does this by recruiting both medical and non-medical personnel to travel abroad to offer a level of medical assistance that is well beyond what is typically available.
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by Willy Franzen on December 3, 2009

A year or two ago I read an interesting book called Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
(affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales.
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by Willy Franzen on November 30, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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by Willy Franzen on November 2, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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by Willy Franzen on October 19, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

Bite Communicationstouts a “fearless and boundless” approach to B2B and B2C communications. They have seven offices worldwide—three of which are in the U.S., including Los Angeles, New York City and San Francisco. “Public relations” and “media relations” used to be synonymous, but no longer at Bite Communications. They recognize different clients have different challenges that require different approaches. Starting your career at a progressive agency is the best way to go—you’ll end up a more rounded professional and thus be more marketable. As a full-service agency, Bite Communications offers everything from strategic counsel to new media programs to influencer relations—and everything in between. Some client names you might recognize include Sun Microsystems and Vonage.
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by Willy Franzen on October 5, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

A full-service firm rooted in traditional public relations, MMI Public Relations integrates “emerging” public relations technologies such as social media, when appropriate, to achieve the best results for their clients. This small agency is located in Raleigh, NC and headed by highly sought-after speaker Patty Briguglio. It’s not surprising to me that she speaks both on public relations and business in general. Half the fun of being at a small agency is the entrepreneurial environment! However, the small agency/entrepreneurial environment may cause you to question stability during these tough economic times. Well, MMI-PR has won the Greater Raleigh Chamber of Commerce’s Pinnacle Award for Steady Growth and Profitability in 2007, 2008 and 2009—and been named to the Triangle Business Journal’s Best Places To Work list. No need to worry!
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by Willy Franzen on September 29, 2009

I think that I’ve mentioned before that my first experience with video chat was was with CU-SeeMe in an Internet cafe in the mid 90s. Back then the potential for social interaction over online video seemed pretty promising, but the potential for business uses (not that I thought about that when I was 13) was even greater. Real-time video has been slower to take hold on both the social and business fronts than I expected, but now that the quality is so good, we’re seeing more and more businesses embrace video conferencing. Tandberg is a company that is at the forefront of this movement. They have dual headquarters in Oslo, Norway and New York City, and they are both “the market share leader and the fastest growing company in the video conferencing industry.” Their 30% annualized revenue growth for the past 10 years may not be Inc. 5000 material, but it’s still hugely impressive.
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by Willy Franzen on September 21, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

When public relations agency Weber Shandwick won a gold medal during PRWeek’s 2009 Global Agency Report Card, Global Agency of the Year by The Holmes Report, and Large Agency of the Year by PR News, I was certainly not surprised. It’s always exciting to be at a “cutting edge” agency that’s making headlines not only for its clients but also itself. I’m not sure if I’ve mentioned this before, but working at a global PR agency provides an opportunity you’d be hard-pressed to find elsewhere—the ability to collaborate with individuals from and possibly travel to other countries. Now, anyone who knows me knows that I’m not a big traveler, but that doesn’t mean culture—and PR—in other countries doesn’t fascinate me!
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by Willy Franzen on September 15, 2009
Today is the last day to enter our Maghound Your Way to a New Job contest. With so few entries so far, there’s an excellent chance that you’ll win a one-year subscription to an awesome new magazine subscription service (3 monthly magazines for free!).

I’m still on my Inc. 5000 kick, and today we’re looking at a company whose name immediately caught my eye. They’re called College Hunks Hauling Junk, and that’s exactly what they are. Omar Soliman wanted to make some money during the summer, so he borrowed his mom’s cargo van to start hauling away people’s junk. He then entered his business plan in the Rothschild Entrepreneurship Competition and won the $10,000 first prize. He realized that he had a business that he could grow, and now College Hunks Hauling Junk is doing $2.9 million in revenue. Guess that’s why Omar and his co-founder Nick were named (also by Inc.) as Top 30 Entrepreneurs Under 30. College Hunks Hauling Junk is headquartered in Tampa, FL, but through expansion and franchising they now operate in Anne Arundel, MD; Baltimore/Howard County, MD; Chicago, IL; Cincinnati, OH; Columbus, OH; Dallas, TX; Denver, CO; Detroit, MI; Indianapolis, IN; Little Rock, AR; Los Angeles, CA; Louisville, KY; Orange County, CA; Orlando, FL; Phoenix, AZ; Raleigh-Durham, NC; Richmond, VA; San Francisco/San Jose, CA; Tampa Bay, FL; and Washington, DC Metro.
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by Willy Franzen on September 12, 2009

We all need someone to call us out when we step over the line. Maybe it’s a parent, sibling, significant other, teacher, friend, or random guy on the street. For corporations it’s Corporate Accountability International, although I’m not sure there’s a lot of love going between the two parties. I don’t know when corporations became such a bad thing, and to be honest I still think that corporations do a lot more good than bad, but a great part of living in such a free society is that there’s always someone out there looking to hold you accountable. Boston based Corporate Accountability International demands “direct corporate accountability to public interests.” That means that when a corporation puts the food that we eat, the water that we drink, or the air that we breathe at risk, Corporate Accountability International will be causing a stir about it.
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by Willy Franzen on August 23, 2009

What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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by Willy Franzen on August 10, 2009

This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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by Willy Franzen on August 7, 2009

We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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by Willy Franzen on August 1, 2009

Three months ago when I featured the American Lung Association’s Jobs, I mentioned a good friend who is battling lung cancer. From what I’ve heard, he continues to be doing well and fighting for his life. Unfortunately, I recently learned that my grandmother is also facing a battle with lung cancer despite the fact that she stopped smoking before I was born. It’s obviously very upsetting for my family, and we’re going to do our best to get her through this. I don’t usually like getting too personal with these posts, but there’s no better way for me to introduce the American Legacy Foundation. They are a Washington, DC based non-profit organization that “is dedicated to building a world where young people reject tobacco and anyone can quit.” I’ve seen what tobacco can do to people, and it absolutely amazes me that anyone chooses to smoke these days, but many do. It may be their right to do what they want with their bodies but I’m glad that the American Legacy Foundation is working hard to push them towards a smarter, healthier decision.
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by Willy Franzen on July 26, 2009

I doubt many of you would disagree with the assertion that the “mainstream media” has some major issues that need to be worked out. Take the coverage of Michael Jackson’s death. Yes, he was a great entertainer. Yes, the way that he lived his life was totally perplexing. Yes, people are fascinated by him. But did we really need all that coverage? It’s just one example of how our media is failing us, but I’m sure that Free Press would be willing to give you many more examples. They are a non-profit, “national, nonpartisan organization working to reform the media through education, organizing and advocacy.” Free Press advocates “independent media ownership, strong public media, and universal access to communications,” and they do this through a number of campaigns: Save the Internet, Stop Big Media, No Fake News, Local Radio Now, Stamp Out Postal Rate Hikes, Save Our Spectrum, Community Internet, Public Broadcasting, Pentagon Propaganda, White Spaces, and Rate the Debates. They’re based in both Washington, DC and Florence, MA, and they’ve been working since 2002 to fix what they call a failing media system.
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by Willy Franzen on July 13, 2009

About this time last summer I started finding a lot of job and internship opportunities on Twitter. Those were the days when Twitter wasn’t mentioned every 2 minutes on CNN. These days there’s a ton of clutter on Twitter that makes it a lot harder to reliably find interesting employment opportunities. However, I’ve recently been going back to the One Day, One Internship archives to see which companies I’ve featured there on the past that might have entry level jobs now. One of those companies is SHIFT Communications. There was a lot of buzz on Twitter last summer about their internships, and now it looks like they’re hiring at the entry level. SHIFT Communications is a tech PR firm located in Boston, MA and San Francisco, CA. Judging from the firm’s early adoption of Twitter and the fact that they link to 3 of their blogs on their home page, they’re definitely on top of the social media thing. Which is good because tech PR is often happening online.
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by Willy Franzen on July 10, 2009

Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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by Willy Franzen on July 8, 2009

“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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by Willy Franzen on June 29, 2009

This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
There have been some complaints in the Public Relations industry that agencies are not evolving quickly enough; however, Baltimore’s MGH, Inc. is never a subject of those complaints. While their Web site, and their entire agency, is currently “under construction,” they invite you to explore their “old” site for information—and by old they mean 2008. That’s how quickly they are willing to evolve.
But wait, there’s more. MGH was founded in 1995 by professionals who disagreed with the large agency mentality of overworking employees to the point of being burned out. Instead, MGH’s founders left their “comfortable jobs” to start an agency centered around retaining talented, happy employees. Today, they are 71 people strong.
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by Willy Franzen on June 15, 2009

This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
“Leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands” – that’s what global public relations agency Racepoint Group works hard toward on a daily basis. While their worldwide headquarters is outside of Boston, Racepoint Group also has offices in San Francisco; Washington, D.C.; a European headquarters in London; and a global network of partners and affiliates spanning four continents.
Racepoint Group’s practice areas include corporate, crisis and issues management, employee relations, financial communications, government relations, marketing communications and public affairs, while their industry expertise includes technology, health and science, social commerce, mobile and energy. And while many agencies claim to be “award-winning,” Racepoint Group really means it. In 2008 alone, they won more than 20 industry awards.
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