by Willy Franzen on January 24, 2010
I live across the street from what was formerly the world’s largest building—the Merchandise Mart in Chicago. It’s massive at 4,000,000 square feet, which is extremely impressive considering it was opened in 1930. What’s even more impressive is that, with some debate, the Merchandise Mart is now the world’s largest “green” building. It is LEED-EB Silver certified, and apparently the retrofitting that they did to achieve this certification has cut utility bills by 10%. Upgrading one of the largest buildings in the world to be more energy efficient and environment-friendly is a daunting task, luckily the LEED Certification process provided the owners of the Merchandise Mart with guidelines to work to. The organization behind LEED is the U.S. Green Building Council, which is based in Washington, DC. They are a non-profit that is “committed to a prosperous and sustainable future for our nation through cost-efficient and energy-saving green buildings.”
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by Willy Franzen on August 2, 2009
Whether or not we’re really going through a green revolution is up for debate, but I can assure you that Marketing departments across the world are taking advantage of the public’s appetite for “green” products. Unfortunately, “green” doesn’t really mean anything. To you it might mean one thing, and to me it might mean another. We assume that something that is labeled or advertised as green will be better for the environment, but how do we really know? That’s where Green Seal comes in. They are Washington, DC based “independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase, and use of environmentally responsible products and service.” They do this by certifying products that meet their Green Seal standards. By having an independent third party set standards, consumers can actually make informed choices about the products they buy (as long as they’re Green Seal certified, of course).
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