by Willy Franzen on August 19, 2009
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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by Willy Franzen on August 18, 2009
What’s good? Depending on your mindset right now, that question could have a lot of different answers; however, today we’re talking about GOOD, a company and integrated media platform that makes “a magazine, videos, and events for people who give a damn.” They’re relatively new on the scene, and they’re breaking a lot of rules when it comes to how to run a media company. For instance, instead of keeping your subscription fees, they’ll donate them to the non-profit of your choice. Since magazines don’t actually make money on subscription fees, they think this is better for business. They’re well known for their “unique editorial perspective,” but they’re even better known for their “fresh visual aesthetic.” I first came across their website GOOD.is to see some of their amazingly gorgeous (and informative) infographics.
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by Willy Franzen on August 14, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
When I was growing up, I kept all of my most prized possessions in a small wooden box that my Dad gave me. I knew that if the house ever caught on fire, I’d grab that and run (because there was no way I’d be able to carry my entire baseball card collection). These days I still think the same way, but my laptop is definitely the first thing that I’d grab before running out of a burning building. Maybe I’m unique because I run an online business, but I think that you’d probably grab your laptop too. Our prized possessions are increasingly in the form of data—our pictures, our movies, our contacts, and many of the other things that can never be replaced. Memeo is an Aliso Viejo, CA based company that recognizes how important data is to our lives. They build products that simplify your digital life. They have backup software, syncing software, and file sharing software. Yes, there are plenty of software companies that make these kinds of products, but Memeo makes it simple and easy to manage your digital assets.
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by Willy Franzen on August 13, 2009
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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by Willy Franzen on August 10, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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by Willy Franzen on August 6, 2009
Having developed a product that relies on delivering video content, I know firsthand how difficult online video can be. Yes, any idiot can record something and upload it to YouTube for millions to watch, but it takes a significantly greater effort for a company to deliver an even slightly more professional video experience. New York City based The FeedRoom is a company that offers enterprise solutions for online streaming video and digital asset management. You may have seen their software at work on sites like PentagonChannel.mil and BestBuyTrueStories.com. It’s about 14 steps above publishing to YouTube, yet it’s nearly as easy to do for corporate clients who use The FeedRoom’s products, services, and solutions. If I had the budget for some serious enterprise software, I’d definitely The FeedRoom for Found Your Career.
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by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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by Willy Franzen on July 28, 2009
Yeserday we talked about jobs at Vann’s, which made me think that we should talk about with jobs at Vans today. The two companies don’t have much in common beyond being homophones of each other, so let’s start talking about shoes. Cypress, CA based Vans was founded in 1966 as the Van Doren Rubber Company. They started out by producing shoes for sports like baseball, basketball, and wrestling, but that didn’t end up working out too well for them; in fact, it led to bankruptcy. They eventually came out of bankruptcy, and then Sean Penn’s character wore a pair of Vans checkerboard slip-ons in Fast Times at Ridgemont High
. That changed everything.
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by Willy Franzen on July 24, 2009
One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.
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by Willy Franzen on July 21, 2009
Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.
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by Willy Franzen on July 20, 2009
Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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by Willy Franzen on July 19, 2009
As I tell you every weekend, the non-profit world can never get enough top notch talent. Part of the reason is that the careers aren’t nearly as lucrative as private sector careers, but another part of it is that there are a seemingly unlimited number of non-profit organizations out there. Taproot Foundation solves this problem in an interesting way. They act as a project management consulting service while linking top notch business professionals up with non-profit organizations in a volunteer capacity. They typically work with organizations in the areas of Arts, Education, Social Services, Environment, and Health on engagements in the areas of marketing, HR, IT, and strategy management. I’m always impressed by non-profit consulting services, and this appears to be a pretty cool twist on that model.
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by Willy Franzen on July 17, 2009
At some point during my Junior year in college (by the way I’m back at Cornell for the weekend), I got the bright idea that I could wear slippers as shoes. These weren’t flimsy slippers, these were sturdy leather ones with shearling lining. They were made by Orvis (where I interned and had an awesome 50% employee discount), and they were great. I loved sitting in class knowing that my feet were more comfortable than everybody else’s. Then I came back from Thanksgiving break. I was admiring the Christmas lights that my roommates had adorned our otherwise aesthetically unpleasing house with, and I slipped. See, my slippers had flat rubber soles. My feet came out from under me as I fell down a muddy slope. My right hand came down hard on the sidewalk, and I had a broken wrist. I gave up wearing slippers for a while, but when my Mom bought me a pair of UGG slippers with proper soles, I reverted. Now UGG slippers are my go to shoes during the winter, and I’m a huge fan of Deckers Outdoor Corporation. They’re the company behind UGG, Simple, Teva (is it Tee-va or Tevv-a?), Tsubo, and Deckers, and they’re headquartered in Goleta, CA with a location in Flagstaff, AZ as well.
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by Willy Franzen on July 16, 2009
Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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by Willy Franzen on July 15, 2009
Good startups create tools that people use. Great startups change the way people do things. Take eBay for example. Yes, people have always bought and sold junk, but eBay enabled people to buy and sell junk all across the world. By expanding the market for your junk, eBay made it worthwhile to sell stuff that would otherwise be collecting dust. San Francisco’s AirBnB hopes to be the eBay for space. Now, they’re not talking about outer space. They mean that spare bedroom that you never use. They want you to rent out your extra space, and they will help you find someone to rent it (read their FAQ for how it works). It could completely change the way that people on a budget travel… or it could be a total flop, but you have to love the idea.
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by Willy Franzen on July 14, 2009
I don’t know when wearing sweats started counting as “dressing up,” but I’m pretty sure that it coincided with when Arleta, CA based Juicy Couture became popular. I guess if you’re going to pay a bunch of money for a tracksuit, you’ve got to show it off. Ok, so I can’t say that I love what Juicy Couture has done to popular fashion, but I have to respect it. They completely changed what it means to wear sweats, and they created a new market for high priced, super casual clothing. There’s obviously more to the Juicy brand than just tracksuits, but when I hear the name Juicy, that’s what I think of.
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by Willy Franzen on July 13, 2009
About this time last summer I started finding a lot of job and internship opportunities on Twitter. Those were the days when Twitter wasn’t mentioned every 2 minutes on CNN. These days there’s a ton of clutter on Twitter that makes it a lot harder to reliably find interesting employment opportunities. However, I’ve recently been going back to the One Day, One Internship archives to see which companies I’ve featured there on the past that might have entry level jobs now. One of those companies is SHIFT Communications. There was a lot of buzz on Twitter last summer about their internships, and now it looks like they’re hiring at the entry level. SHIFT Communications is a tech PR firm located in Boston, MA and San Francisco, CA. Judging from the firm’s early adoption of Twitter and the fact that they link to 3 of their blogs on their home page, they’re definitely on top of the social media thing. Which is good because tech PR is often happening online.
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by Willy Franzen on July 9, 2009
You know about YouTube. You’ve known about YouTube for years. It’s the place to go for online video. There are some competitors that offer some pretty great services, but YouTube is still the default. Now, what if you want to watch live video? Or what if you want to broadcast live video? The Bay Area’s Justin.tv beats out YouTube when it comes to live stuff. You can watch white labrador retriever puppies, live soccer, or some kid in your dorm’s lifestream. The options are pretty much endless. You may ask why anyone would want to sit on a computer and watch puppies, but you’d miss the obvious answer – they’re cute. Actually, there’s an audience for just about anything these days. Justin.tv taps into that. Live video on the Internet isn’t new. There were people doing it in 1996, but the technology now makes doing it much more worthwhile. The question of whether the actual content being broadcast is worthwhile is up to you.
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by Willy Franzen on July 1, 2009
We all have at least one friend who “has a band.” He’s the one that sends you a Facebook Event invitation for his “gigs” every other week. He’s also still on MySpace (because it’s awesome for bands, of course). It may just so happen that you friend is actually really good, but he’s still waiting for his big break. Regardless of your friend’s talent level, there’s a good chance that he’s struggling with marketing his band. (That’s why that big break hasn’t come yet.) Your friend may think that MySpace is advanced as band marketing gets, but it’s not. There’s a new game in town, and it’s called Topspin. They haven’t launched yet, but they’ve already put a lot of work into achieving their mission “to provide artists the tools they need to build successful businesses.”
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by Willy Franzen on June 26, 2009
Considering the fact that I drove by a house in Michigan that was on sale for $12,500 just a few days ago, it’s pretty obvious that the real estate market still has some rebounding to do. There has been a lot of hurt in the industry over the past couple years, but maybe things are looking up. A friend who works at CB Richard Ellis let me know about a position that they’re trying to fill, and after I checked their Careers page I saw that they’re hiring for more than 200 positions. Considering the fact that they just went through a round of layoffs at the end of last year, I’d say all those job postings is probably a good sign for where the company (and maybe the economy?) is going. If you have heard of CB Richard Ellis before, you should know that they’re headquartered in Los Angeles and they’re “the world’s largest commercial real estate services firm (in terms of 2008 revenue).” Clearly $12,500 houses aren’t a problem for them.
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by Willy Franzen on June 24, 2009
Jason Seiden and I often refer to the work that we’re doing with Found Your Career and other courses that we’re developing as career triage. It’s a practical, informal, and just-in-time approach that gives you what you need when you need it. I’m sure that Triage Consulting Group (which is based in both San Francisco and Atlanta) chose their name for a similar reason, although it might also have something to do with the fact that they’re “financial consultants to the healthcare industry.” The company was started to serve the needs of hospitals, and they do this through 10 services that drive 98% of their revenue: Payment Review, Workers’ Compensation Review, Contract Analyses and Negotiations, Litigation Support, Clinical Denials, Medicare Review, Revenue Cycle Consulting, Silent PPO Review, Capitation Risk Pool Audits, and Government Compliance Audits, including Medicaid and TRICARE.
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by Willy Franzen on June 23, 2009
When we were developing Found Your Career (our entry level job search prep course that we guarantee will help you get a job faster), we spent a lot of time figuring out how we were going to host all of the video content. Once your video hosting needs go beyond YouTube and the other free sites out there, things start getting a little complicated. Had we known about Ooyala, we might have tried using them to host our videos. They’re a Mountain View, CA based startup that provides “an end-to-end solution for content owners to transcode, manage, deliver, analyze, and monetize their video assets.”
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by Willy Franzen on June 22, 2009
All of the cool new websites are built on the Software as a Service model these days. How often do you actually go out and buy a box with software CDs/DVDs in it and install it on your computer? How often do you download something and install it on your computer? Probably not nearly as often as you use a website like Google Docs, Flickr, LinkedIn, or even Facebook. It makes so much more sense for the company to run the software and hold the data on their servers, while all that you have to do is login from an Internet enabled web browser. Project SaaSure is a San Francisco based startup that “was started on the premise that businesses need an easier, more cost-efective way to manage their web applications.”
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by Willy Franzen on June 20, 2009
As much as I should have a great appreciation for architecture because my father is an architect, but I must admit that I’m still not quite there yet. However, as a guy who occasionally builds websites, I fully appreciate “the practical problems of human interaction in the built environment.” That’s why I think that San Francisco based Public Architecture is a pretty cool non-profit. Their logo is their mission statement, and if the font is too small for you to read (ummm can we say problems of human interaction?), then here’s what they do: they put “the resources of architecture in the service of the public interest.” How do they do that? Through a method, a model, and motivation.
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by Willy Franzen on June 15, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
“Leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands” – that’s what global public relations agency Racepoint Group works hard toward on a daily basis. While their worldwide headquarters is outside of Boston, Racepoint Group also has offices in San Francisco; Washington, D.C.; a European headquarters in London; and a global network of partners and affiliates spanning four continents.
Racepoint Group’s practice areas include corporate, crisis and issues management, employee relations, financial communications, government relations, marketing communications and public affairs, while their industry expertise includes technology, health and science, social commerce, mobile and energy. And while many agencies claim to be “award-winning,” Racepoint Group really means it. In 2008 alone, they won more than 20 industry awards.
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by Willy Franzen on June 9, 2009
Last week I told you about Sramana Mitra’s book Entrepreneur Journeys
and how it was loaded with cool companies that would be awesome to work for. One of those companies is HotChalk, an educational startup that provides online learning management systems for free. They enable teachers to bring their classrooms online in minutes without having to worry about administration approval or staying within a budget. HotChalk isn’t just tailored to teachers though; HotChalk also focuses on pleasing students, parents, school administrators, and tech coordinators. The simplicity of the whole thing has enabled HotChalk to gain a ton of marketshare—they have over 7 million monthly unique visitors and more than 375,000 teachers using the service. That’s what “free” will do for you.
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by Willy Franzen on June 6, 2009
Most scientific literature isn’t what I’d call an easy read, so I wouldn’t be surprised if most of you aren’t beating down the doors to get your hands on the newest research papers. Unless you are a big consumer of research literature, then you probably don’t care much about the openness of scientific and medical publishing, but you should. Open sharing of information can significantly promote innovation, and who can argue against wanting more advances in science and medicine? The Public Library of Science is all about open sharing, as they are a San Francisco, CA based “nonprofit organization of scientists and physicians committed to making the world’s scientific and medical literature a public resource.” They were founded in 2000, and since then they’ve been pushing for scientific and medical journals that “are immediately available online, with no charges for access and no restrictions on subsequent redistribution or use.”
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is the funniest, most in-your-face career guide on the market.