
A company’s home page should make it instantly clear what the company is about. For many companies this is not the case. There’s all kinds of fluff that fails to give potential customers a proper brand introduction. Menlo Innovations doesn’t make this mistake. Their home page introduces a problem: “In 2004, the U.S. wasted over $55 billion on failed and poorly run software projects.” Then it identifies the cause: “These failures can be traced to a lack of understanding of the business issues being addressed and the wrong implementation methodologies being used.” Finally the home page poses their solution:
Menlo Innovations applies High-Tech Anthropology® to help our clients fully understand their business problems and opportunities. If the solution requires software, Menlo either develops the software within our Menlo Software Factory or The Menlo Institute trains your staff to use proven methodologies to develop the software themselves.
It’s clear. It’s concise, and it gets to the point. There’s no misunderstanding about what The Menlo Institute does. Continue reading about Menlo Innovations…

A child’s first sign of teenage (pre-teenage?) rebellion often begins at the radio dial. The parent’s up-to-this-point unchallenged decision of what to listen to while in the car is called into question, and all hell breaks loose. If there are multiple kids in the family (or even just in the car), the negotiation can quickly becom more heated than a multi-lateral peace process in a war-torn nation. The parent will fight hard to maintain his or her right to National Public Radio, but the kid will persist in his or her challenge to hear something that feeds a suddenly “eclectic” taste in music. Often the parents cede this battle in hopes of winning in the future (bad idea!), which results in the parent’s driving the kids around the mini-van listening to rap music that would be a lot more offensive if the parent knew what some of the words meant. Eventually the rebellious tykes will grow up and realize that they too want to be more cultured, and they slowly, but surely come around to listening to NPR. Or maybe some kids just never speak up. They like NPR from the start. Maybe those are the ones who end up taking entry-level jobs at NPR. Continue reading about National Public Radio…

We’ve said before that using magazine lists to find a job can be extremely helpful in terms of idea generation. Today we’re going to talk about the company that is behind two of the most helpful magazine lists for job searchers. The Great Place to Work Institute is responsible for compiling Fortune’s 100 Best Companies to Work For and HR Magazine’s Best Small & Medium Companies to Work for in America. After more than 20 years of research, the Institute has found that “trust between managers and employees is the primary defining characteristic of the best workplaces.” If you’re looking for a job where you can trust your manager, why not consider the company that is known for identifying great places to work? Continue reading about Great Place to Work Institute…

We don’t like politics. We’re already sick of this election. We don’t care who made a verbal gaffe yesterday. And we certainly don’t understand how double-digit leads in the polls can evaporate and reappear based on a few words here or a few words there. We just don’t care (don’t confuse that with not caring about the direction of our country), but a lot of people do care. They want constant information, not only about what’s happening, but also how the American people are reacting to breaking news. The media provides the news on the mud slinging, but someone has to keep the pulse of the nation. Much of that responsibility falls on pollsters like Gallup. You can be sure that you’ll be hearing that name a lot over the next 6 months. Continue reading about Gallup…
We report, you decide. The #1 name in cable news. For those who aren’t familiar with these slogans, we’re talking about Fox News. We know people tend to love or hate Fox, often dependent on political views. We’re not trying to get involved in any controversy, we’re just trying to tell you where great opportunities for new college grads are. To this date our post on entry-level jobs at CNN has been our most popular. Obviously there are a lot of people interested in journalism, television, and production, and Fox News has a multitude of entry-level opportunities in these fields. Continue reading about Fox News…
Life is filled with things you don’t want to do. As a college student, you probably have a lot of free time but still avoid mundane tasks (like laundry) until the last possible minute. At some point in your life those daily tasks pile up enough to keep you from being able to do what you want to do with your life. Some things like brushing your teeth and showering are absolutely unavoidable, but others you can pay someone to do. You can hire a cleaning lady, send your laundry out, and buy prepared foods, but that can become expensive. There are other daily tasks that you need done, but that can be done from anywhere. Ask Sunday is a service that allows you to send those tasks overseas for a really cheap price ($29 for 30 monthly 20-minutes tasks). So for less than you probably spend on booze in a weekend, you can have your own virtual assistant. Continue reading about Ask Sunday…
Did you want to be a detective growing up? Were you inspired by Inspector Gadget (ok, he was a buffoon, but his niece Penny was a hell of a sleuth)? Did you play with Spy Tech toys? Do you watch CSI Miami and think that you should have followed your childhood dreams? There’s something really cool about solving mysteries. What’s even cooler is solving them before they happen. The police usually can’t do that, because of those pesky civil liberties; however, BasePoint Analytics, located in Carlsbad, CA, is a company that prevents fraud before it happens. Through the scientific method they have developed a number of products and services that allows banks and mortgage lenders to identify fraud before they get burned by falsified applications. BasePoint’s tools enable financial institutions to accept well-qualified applicants more quickly, while giving further scrutiny to applications that are flagged by BasePoint Analytics’ models. Continue reading about BasePoint Analytics…

If you’re a college Senior, it’s time to get your life together. You need to find a job, start managing your personal finances, and think about giving back to society. The Calvert Foundation can help you accomplish all three of these goals. They offer investment opportunities. All Calvert investments are focused on community improvement. And most importantly, Calvert is hiring.
The Calvert Foundation, a 3 time winner of the social capitalist award from Fast Company, is a non-profit organization located in Bethedsa, MD that offers financial products and services that channel flexible, affordable capital to underserved communities. That means that they take money from investors to help other non-profits fund community investments with a focus on Affordable Housing, Community Facilities, Microcredit, Small Business, and Social Innovations. Continue reading about Calvert Foundation…
Are you fascinated by innovation? Do you run out to the store when BusinessWeek publishes their issue on the 50 Most Innovative Companies? (Blatant Self-Promotion: Read our new article on how magazine lists can help you find a job.) Almost all of the companies on BusinesWeek’s list are companies that deal directly with consumers, whether they provide products or services, but IDEO is different. They serve businesses by helping them innovate through design. You’ve probably bought many products that IDEO has had a hand in, but you likely attributed the innovations in the product to the manufacturer. Think again. Continue reading about IDEO…
As Derek Zoolander once said, “Moisture is the essence of wetness, and wetness is the essence of beauty.” That should mean that WET Design employees work with beauty every day. Wet Design, located in Sun Valley, CA, specializes in the development and design of water features for architecture, landscape, and urban design. Water is a pretty versatile medium. Nature has done a hell of a job with it. Niagara Falls, Old Faithful, and the Pacific Ocean are all awe inspiring. WET Design hasn’t done too bad itself with the Bellagio, the Wynn Macau, and apparently the fountain scene from Blank Check. Continue reading about WET Design…
You woke up this morning, ran out the door, and grabbed a coffee on your way to an 8:00 AM lecture. No time for breakfast. This isn’t right. College seniors aren’t supposed to have early classes, but somehow you got stuck with an unfulfilled requirement and a mandatory attendance policy. After class you have to meet with your advisor to talk about your thesis and how you don’t have one. Then it’s lunch with your friend who just endured a serious break up. Finally, you can settle down for 6 hours in the library studying for your mid-term tomorrow. After about 2 hours of productivity, and 4 hours of procrastination, you run off to your intramural water polo match. Your team wins, but you swallow about a half gallon of water. So you shiver your way back (wet hair sucks in the winter) to the library and eventually settle down and get some studying done. It’s been a long day. You get back to your apartment, drop your bag on the floor, throw your cell phone on your side table, and hop into bed. Crap. You have a phone interview tomorrow for a job you don’t really want, but your cell phone’s battery will probably die even before the alarm wakes you up in the morning. You have to get out of your warm bed (why are your roommates too cheap to turn up the heat?), reach behind your side table, and plug in your phone. After everything you did today, for some reason this task seems impossible. Continue reading about WildCharge…