Most people like shoes. They protect your feet, offer support, and keep you warm. Some people love shoes - love them to the point that their loved ones (not the shoes) are likely worried about them. Oddly enough, the people who deeply love shoes often seem most interested in shoes that barely protect their feet, offer little support, and provide little or no warmth. We don’t really get that. Zappos.com puts these people to shame. As a company they have a shoe obsession that is far worse than that of the most Sex and the City addicted, Daily Candy reading, New York City fashionista. Why do we say that? Because Zappos.com is obsessed with everything shoes, not just the shoes of some designer whose name you’re supposed to know. Continue reading about Zappos.com…
There are some things in life that you can’t understand until you try them. Whether it’s a food that looks particularly unappetizing (but tastes really good) or a pair of shoes that are quite ugly (but extremely comfortable), the major hurdle in marketing and selling the product is getting people to give them a shot. This must be the case with Crocs, because those shoes sure are ugly. We were going to mind our manners and hold back our true feeling, but if CNN can call them ugly and still write a positive article, then so can we. Despite making ugly shoes, Crocs has been so successful that they have gone from a niche company started by 3 college students to an IPO and a near billion dollar valuation in just a few years. Crocs’ stock has been struggling since last Fall, but they are hiring, so let’s take a look. Continue reading about Crocs…
Today’s post is coming live (ok, not quite so live) from Cornell University, where it’s Slope Day! For those who aren’t familiar with Slope Day, it’s Cornell’s version of Spring Weekend. In other words, it’s the last day of classes, when college students do all those stupid things (and often take photographs of themselves doing them) that they’ll have to hide from employers on Facebook. It’s a really big, campus-wide party. If today is your Spring Weekend, we urge you to behave yourselves well enough that your actions today don’t ruin any chance of future employment. Still, we want you to enjoy the day and have some fun. You’ve worked hard and earned it. Instead of writing about a company that reinforces bad behavior, we’ve chosen to feature a company that supports one of our favorite Slope Day traditions - funny group t-shirts. CustomInk is an online provider of custom t-shirts. Continue reading about CustomInk…
Where do you summer? If you’re not familiar with the use of the word summer as a verb, then you probably aren’t familiar with Vineyard Vines either. They’re a company that is all about living the good life - going on vacation to preppy paradises like Martha’s Vineyard. Continue reading about Vineyard Vines…
If you just looked at the tags on our posts, you would think that today’s company has a lot in common with Moosejaw, whom we talked about yesterday. That couldn’t be much further from the truth. The fact that both sell clothing online by creating a unique brand identity is about the only similarity. While Moosejaw relies on irreverent humor to sell products, the Gilt Groupe uses viral exclusivity to woo customers. It’s interesting to see more and more integration between typical web startup ideas and traditional business models. Gilt Groupe is a perfect example of a company that has secured funding by adding a dash of Web 2.0 flavor to a tried and true brick and mortar business model.
Continue reading about Gilt Groupe…
We love companies that take something ordinary and create a unique value proposition for customers by creating a meaningful brand identity (uh, are we getting too jargon-y?). Moosejaw is a retailer of outdoor gear. You can buy what they sell at a lot of stores, through a lot of catalogs, or from a lot of online retailers, but Moosejaw still has an insanely loyal customer following. Every day they get rave reviews and customer photo submissions. Maybe it’s because Moosejaw has really good looking models, or maybe it’s the fact that Moosejaw offers homework help and dating advice to their customers. We’re not really sure what it is, but they’ve got their niche figured out.
Continue reading about Moosejaw…
They’ve invaded your Facebook with pics of half naked emo-hipster models (by the way, we’re dorks and had to look up the definitions of emo and hipster on Wikipedia, kind of like when Peter, Samir, and Michael Bolton look up money laundering in the dictionary in Office Space
You know the feeling - it’s hot, wet, sticky and feels like it weighs about 6 lbs. So you change shirts during practice. Twice. That’s three shirts in one practice. You practice 5 days a week. That’s a lot of laundry. How would you like to work for a company founded out of a strong disdain for wet t-shirts (no, not the kind you might find on Spring Break)? Kevin Plank started Under Armour in 1995 with the idea of making better t-shirts to wear under his uniform while he played for the University of Maryland Football Team. With a great product and a little luck, Under Armour has become an essential piece of an athlete’s wardrobe in what was seemingly a saturated market. Continue reading about Under Armour…
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