One Day, One Job » analytics

The Daily Beast

Willy Franzen — Thu, 15 Oct 2009 14:51:28 +0000

Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.

Beast on These Jobs

The way we consume news is changing, and The Daily Beast is a perfect example of how smart startups can create growth in what many people deem to be a dying industry. I could go into more detail about what The Daily Beast covers, but you’re better off just checking it out for yourself. After you give it a look, be sure to read their About page, which is really a Q & A with Tina Brown, the company’s founder. It will give you a lot of insight into what the company is all about. It’s an extremely entertaining Q&A, so I’m sure that you’ll like what you see. If that’s the case, then you’ll probably want to check out jobs at The Daily Beast. Their job listings are mixed in with the job postings from other IAC companies, but it’s a pretty easy list to scan through. (It’s pretty obvious that The Daily Beast is growing well judging by how much hiring they’re doing.) You’ll see a number of intriguing entry level positions including Business Analytics Manager, Graphic Designer, Assistant Video News Editor (West Hollywood, CA), Editorial Assistant, Social Media Associate, Sales Partnership Associate, Traffic Coordinator, and Web Developer. You can apply online for any of these positions, and be sure to read The Daily Beast before your interview.

Links to Help You Begin Your Research

Do you read The Daily Beast?

Covario

Willy Franzen — Fri, 18 Sep 2009 14:50:17 +0000

At this rate I think that I could finish out the rest of the year covering companies that are on the Inc. 5000. I’m not going to, but I’m tempted by how many high quality entry level job opportunities I’ve been able to find from this list. Today I’ve decided to take a look at Covario, a San Diego based company that makes interactive marketing analytics software with a focus on search. I do a lot with search engine optimization, so I’m quite familiar with the industry, and I know that it’s growing rapidly. Making data driven decisions becomes essential in tougher times, because companies can’t afford not to know if they’re getting a return on investment. Tracking SEO performance through web analytics is a lot easier to measure than tracking the success of a “branding” campaign. I guess that’s why Covario has grown from $1.3 million in revenue in 2005 to $12.7 million in 2008.

Search for a Job at Covario

While many SEO firms focus directly on consulting with clients, Covario has taken a different approach—providing software that does a lot of work for you. That means that when Covario’s clients set up the software, they can instantly start analyzing both paid and organic search performance and offer suggestions for optimization. Yes, this may sound really complex, but it’s stuff that you’re going to need to understand—even if you don’t want to work at a company like Covario (trust me on this one). And if you do, then you should check out Covario’s Jobs page. Some of their current entry level positions include Search Marketing Reporting Specialist, Operations Engineer, and SEO Strategist. There are links to apply at the end of each job posting, so check out the descriptions and see what fits your interest.

Links to Help You Begin Your Research

How much do you know about SEO?

Howcast

Willy Franzen — Fri, 24 Apr 2009 14:46:23 +0000

When you don’t know how to do something (like find a job), what do you do? You probably head straight to Google and look for an online resource to tell you how to do what you want to do. It didn’t used to be that easy. You’d either have to ask someone, or buy a book (if you could figure out which book to buy), or figure it out yourself. Answering “how to” questions wasn’t easy, but now it is because of websites like New York City’s Howcast. Whether you head straight to Howcast or you find their answer to your question through Google, you’ll be delighted to find what they call “the best how to videos on the web.” Howcast covers nearly every topic you can imagine – from How to Adopt a Child to How to Psyche Out the Competition and – more relevant for our purposes – from How to Deal with a Smelly Coworker to How to Dress for a Job Interview. Each topic has both a video and a Wiki with written instructions, and the content is either user submitted or Howcast produced (it’s generally very high quality content). Oh yeah, and Howcast was named one of Time’s 50 Best Websites of 2008. That’s pretty cool.

How Do I Get an Entry Level Job?

Howcast answers a lot of important questions, but they completely missed the boat on one. Why the heck don’t they have a howcast on how to get a job at Howcast? It would be an awesome employment branding move, and it would really liven up their Jobs page. Unfortunately, it looks like you’re going to have to figure out how to get a job with them the old fashioned way – by showing initiative. That means you should check out their job postings, and see what you like. You’ll probably be most interested in their Writer positions. They sound like awesome jobs, and although they’ll start out as full-time freelance positions, there’s potential to make the jobs permanent. The position sounds perfect for a new grad except for the “At least 5 years of experience editing” part at the end of the job description. The reason we’re still telling you about these jobs is that we saw them posted on an entry level job board, and there was no mention of the experience requirement there. You can apply by sending a cover letter and resume with a subject line of “Writer” to jobs+writer@howcast.com. Also, it appears that these positions are available in San Francisco as well as New York City. Additionally, there is a Manager of Search Engine Optimization & Research Analytics position that probably isn’t suitable for new grads, but it could be a good fit for the right recent grad. You can apply for this one by sending a resume with cover letter to jobs+seo@howcast.com. And if you do end up landing one of these jobs, your first order of business should be that How to Get a Job at Howcast video.

Links to Help You Begin Your Research

Do you use Howcast?