by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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by Willy Franzen on September 10, 2009
The other night I wanted to read a book before bed, but I had moved the lamp from my bedroom into my living room because our hard to reach light fixture’s lights burnt out. It took all of 30 seconds to move the lamp back to my bedroom, but it was a pain in the butt. If only I had a LightWedge—a product made by the company of the same name that will illuminate your book for you. It’s a stupid simple idea that beats the heck out of wearing a headlamp in bed. Oh yeah, and the Newton, MA based company is making a ton of money. Inc. magazine recently came out with their list of the 5,000 fastest growing private companies in the US, and Lightwedge came in at #1,609. That may not sound great, but when you see that they increased from $3.9 million in revenue in 2005 to $11.6 million last year, you have to be impressed. I always say that the best way to job search during a recession is to look for the companies that are growing, and there’s no better way to find those than Inc. magazine’s list.
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by Willy Franzen on September 9, 2009
It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on July 20, 2009
Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
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by Willy Franzen on May 1, 2009
My first experience with video chatting was with CU-SeeMe in an internet cafe in the mid 90s. It was insanely cool, but it was also terrible quality. Things have come a long way, and once again people are using video chat to meet random people online. I was a little creeped out when I first saw WooMe, but I think that I get it now (even if I’m still creeped out). It’s a website that allows you to meet new people through “60 second one-on-one online video sessions.” Basically, it’s speed dating on the web. I was almost too sketched out to cover them here, but I figured if TechCrunch didn’t rip on them too hard and they’re able to get $17 million in investment, there has to be the potential for a real business.
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by Willy Franzen on April 23, 2009
I hate to do this to you, but today is going to be the third California based company in a row (this one’s in Torrance). There seem to be a lot of jobs out there, so if you want to live efficiently, maybe you should move out there… or you could just furnish your home with things from simplehuman. They “design housewares to make you more efficient at home — from a spoon rest on a utensil holder to a pedal that’ll outlast 50,000 steps, or a paper towel holder that won’t unravel and a dishrack that drains in different directions.” It’s all about wowing people with the mundane. Do you know anyone who loves his or her garbage can? Probably not, but simplehuman aims to change that. (In my college days the most efficient garbage can was the biggest one for two reasons, it had to be emptied the fewest times and you could toss things in from extremely far away.) Now, “efficient living” may have a different meaning to a college student, but simplehuman brings some class to that sense of efficiency. You’ll appreciate it once you get you’re out on your own and begin your journey towards yuppie-hood.
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by Willy Franzen on April 14, 2009
When I started this business, I focused almost entirely on the web for networking – a LinkedIn connection or an e-mail address was all that I needed. However, my mom (who is also my graphic designer) had other ideas. Right after she designed my logo, she sent away to VistaPrint to get me business cards. Although I didn’t use them right away (I was glued to the computer screen and not talking to many people in real life), eventually they became a necessity. Those business cards also came with the one and only One Day, One Job t-shirt (a free gift from VistaPrint). They are the place to go for customized stuff (there’s no better way to put it). You can get business cards, pens, checks, banners, postcards, lawn signs, rubber stamps, mouse pads, magnets, and much much more. The best part about it is that you can do it all online and get a really great price. VistaPrint is definitely achieving their goal of “making high-quality graphic design and custom printing convenient and affordable for everyone.”
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by Willy Franzen on April 8, 2009
Last week we took a look at Priceline’s Jobs, and since travel is always fun, we’re going to check out Kayak today. They’re a travel search engine that was started by founders of Orbitz, Travelocity and Expedia who decided to partner up into a “travel dream team” and build a “better online travel experience.” Unlike most travel sites, Kayak doesn’t sell anything to travelers. They’re an aggregator just like Google that scours the web for the best travel deals and returns them to you. What Kayak does sell is advertising. Just like how Google has “Sponsored Results,” Kayak integrates advertising with its search results. You can try to describe the business model with fancy words, but it’s really all about lead generation. Kayak, like Priceline, is based out of Norwalk, CT, which I find pretty intriguing. I wonder if there’s any particular reason that it’s beneficial for an online travel company to located in Norwalk.
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by Willy Franzen on March 21, 2009
No matter what you’re doing, finding out what works and what doesn’t is the key to success. It may sound overly simple, but it’s amazing how many people, companies, and organizations keep doing things that don’t work based on thoughts and feelings. Hard, scientific research is often the only real way to figure out what works. Unfortunately, science and non-profits often don’t mix (remember how much trouble I had finding a math-related non-profit last week). One exception is MDRC, an organization that “is best known for mounting large-scale evaluations of real-world policies and programs targeted to low-income people.” They’re at the forefront of the science of doing good, and “over the years, MDRC has brought its unique approach to an ever-growing range of policy areas and target populations.”
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by Willy Franzen on March 20, 2009
Every 10 years our country does a census to collect demographic data about our populous to drive public policy decisions. It’s an extremely big deal, and it temporarily creates 1.4 million jobs (according to government figures). But those aren’t typically the types of jobs that we talk about here, at least not the ones that send you door to door asking how many people live at a given residence. Luckily, the U.S. Census Bureau does a lot more than its once every ten years nationwide census. They are “the leading source of quality data about the nation’s people and economy,” so you’d be amazed by all of the things that they track. For instance, much of the economic data that you have been hearing about in the news lately – as in “Stocks plunge on weakened Monthly Retail Sales” – comes from the U.S. Census Bureau. If you’re fascinated by data or just love counting things, there aren’t many places that offer a more interesting work experience that the Census Bureau.
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by Willy Franzen on March 19, 2009
When Jason Seiden and I decided that we were going to do an online job search prep course, we knew that we wanted to build a buzz before the course was open for enrollment. We decided that the best way to let people know more information about the course was to build an e-mail list. That’s what we did, and very quickly hundreds of people who were interested in the course signed up to be given more information via e-mail. When you need to manage an e-mail list of that size, it’s a lot easier to use third-party software. We went with a company called Aweber, but we looked at a number of other companies that offer similar services. One of those companies was Constant Contact, which is based out of Waltham, MA. As they put it, they help “small businesses, associations, and nonprofits connect with their customers, clients, and members” through “leading email marketing and online survey tools—supported by its expert personal coaching and support.” In fact, if you scroll to the bottom of many of the mass e-mails that you get, there’s a good chance that you’ll see a Constant Contact logo at the bottom.
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by Willy Franzen on February 24, 2009
As far as I can tell, now is not a good time to be in Advertising. When the economy slows down, ad sales usually take a hit. I know that first hand, which is why we’ve moved towards offering useful products – like job seeker training – instead of selling ads to employers (remember: all of our daily posts are editorial). With that said, online advertising is still the future, and with the struggles that many publishers are facing, now is a perfect time for innovation. That’s what Rubicon Project is all about. They’re a Los Angeles, CA based startup that is “on a mission to automate the $65 billion global online advertising industry.” This means optimizing unfilled ad space through software. With 300+ ad networks to choose from, publishers just can’t possibly evaluate every ad network’s offers on their own. Rubicon Project can – in a matter of seconds – and then server the most profitable ad immediately.
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by Willy Franzen on February 12, 2009
It’s not big surprise that jobs are constantly in the news these days. That’s part of the reason Jason Seiden and I launched our course. People need help finding and landing jobs. People in the news have picked up on the need, and now it’s newsworthy if a company is hiring. Take this article from mlive.com’s Michigan Business Innovation Blog – it’s about who’s hiring in Ann Arbor. That’s obviously of interest to me, since so many of you are at both University of Michigan and Michigan State (as well as other great Michigan schools). There were some pretty interesting names on that list, and one that stood out to me was Compendia Bioscience. They’re Biotech meets Software, and they’re also part of the future of Michigan.
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by Willy Franzen on February 10, 2009
How much energy do you use every day? I’m not talking about Calories, although I’d be surprised if you knew that, I’d be shocked if you could tell me how much energy you consume on a given day. You might know how much you spend (and that might be more important), but as energy becomes a bigger and bigger issue, you need to be an informed “consumer.” Everybody needs a little Positive Energy, right? Well Positive Energy is an Arlington, VA based company that is working to “engage the 300 million Americans who are in the dark about their energy use through a combination of cutting edge technology, analytic direct marketing, behavioral science and world-class design.” Sounds pretty cool to me.
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by Willy Franzen on February 5, 2009
Since we’ve already covered Gawker Media on One Day, One Internship, we’re going to recycle some of that post for today’s post. Unfortunately, some of the information has changed because Gawker’s owner, Nick Denton, is full of doom and gloom and has made some serious changes to his company. In case you’re not familiar with Gawker, it’s a network of 12 10 blogs that consists of Defamer (L.A. Gossip), io9 (Science Fiction), Valleywag (Silicon Valley Gossip), Deadspin (Sports), Jezebel (Celebrity, Sex, Fashion), The Consumerist (Consumer’s Rights) (sold off to Consumer Reports), Jalopnik (Cars), Gawker (Manhattan Gossip), Kotaku (Video Games), Lifehacker (Productivity), Gizmodo (Gadgets), Fleshbot (Adult, no link – you can find that one on your own) (also sold off). It’s an impressive network of sites, some trashy, and some insanely useful. Gawker Media’s network has been identified as being the most valuable blog with some estimates of a $150 million valuation. Still Denton has been so concerned with the economy that he has been cutting blogs that aren’t profitable and laying off staff. Maybe his tune has finally changed, because it looks like Gawker is hiring again.
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by Willy Franzen on January 29, 2009
Maybe it’ll sound sad to you, but web analytics are a big part of my life. When your job is running websites, it’s often the best feed back that you can get. I have to admit that it makes me feel better about myself when I get more visitors, more subscribers, and more comments. And I really like it when people sign up to learn more about a job search training course that I’m releasing in the next few days. I’d imagine that employees at large corporations aren’t nearly as emotionally tied to web analytics as I am, but maybe they are – they often hold titles like Web Analytics Manager. While I’m happy with the information that Google Analytics provides me, many companies have much greater needs when it comes to tracking users on their websites. That’s why the big boys like Apple, Adobe, NBC, Chevrolet, Gap, Neiman Marcus, The New York Times, PayPal and Target use Omniture, a Utah based web analytics company. If those names trust Omniture for analytics, then you can be pretty sure that Omniture is the best out there.
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by Willy Franzen on January 9, 2009
Although we now know that the premise behind alchemy (turning common metals into precious metals like gold or silver) is impossible, the scientific endeavors of alchemists from centuries past are responsible for much of our understanding of inorganic chemistry today. Adchemy is a Redwood City, CA based startup that has taken a page out of the alchemists’ books. They think that with a lot of scientific research, they can turn online advertising into gold. Some may say that Google has already done that, but Adchemy wants to do it better. They say that they’re “the first company to truly combine data on the Web with advanced scientific algorithms to give marketers powerful products designed to increase qualified users and reduce acquisition costs.” It’s hard to say whether their research has generated any gold yet, but their potential certainly has – they’ve raised $27 million in venture capital funding. Hopefully there’s more to Adchemy than that, which is why we think that you might want to check out their jobs.
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by Willy Franzen on December 25, 2008
Somehow the Coca-Cola brand has been indelibly tied to the image of Santa Claus. In fact, there’s even an urban legend that the modern image of Santa Claus was created by The Coca-Cola Company. It’s not true, but the fact that many people believe it to be true speaks volumes about Coca-Cola’s branding prowess (dating all the way back to the 1930s). We considered a lot of Christmas themed companies to feature today, but we keep coming back to the image of St. Nick sipping on a glass bottle of Coke. Let’s see how you can find a job with Coke.
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by Willy Franzen on December 18, 2008
I’m not quite overloaded yet, but I’m getting to the point where I have too many ways that people can communicate with me. Everything important flows through e-mail, but with notifications from LinkedIn, Facebook, Twitter, WordPress, and many more, it’s a lot to manage. I haven’t bitten the bullet and joined Plaxo yet, but it looks like a pretty cool way to manage contacts and centralize all of my online social accounts. Not only can you link accounts from all over and access them all through Plaxo Pulse, but you can also integrate all of this information with your address book and calendar. It’s a pretty cool implementation of technology, which is why Plaxo might be a startup that you want to consider working for. Even if you don’t consider working for Plaxo, you may want to consider signing up to use their (free) product to manage your contacts for networking purposes.
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by Willy Franzen on December 16, 2008
Yesterday I was reading an article about how one third of hedge funds might be going out of business in the not so distant future. I usually try to stay optimistic, so I avoid news sources that rely on hyperbole like this to draw attention to their articles, but what caught my eye was a statistic that was attributed to a Chicago-based company called Hedge Fund Research. The stat wasn’t all that interesting, but I instantly wondered whether the company ever hires new college grads. This is the “always looking” approach that I’ve been advocating over the past year, and which will play a major role in our soon to be released job search training course. Instead of being in the business of managing money like hedge funds are, Hedge Fund Research is all about collecting and disseminating information about hedge funds. They may have an ugly logo and a not so pretty website, but they’re on top of everything going on in the hedge fund industry.
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by Willy Franzen on December 13, 2008
I was just browsing the news this morning when I came across the story of how Bernard Madoff, a prominent Wall Street trader, allegedly admitted to defrauding investors in his hedge fund of $50 billion. It is an unbelievable amount of money, and it’s hard to believe that anyone would go through the effort and risk to steal that much money – I can’t even fathom what you would do with $50 billion in illegally acquired money. The most outrageous part of the story might be that Madoff has been released on $10 million bail. That’s peanuts for him. It’s .02% of what he allegedly stole. After reading this story I started browsing non-profits for today’s post, and I came across the Vera Institute of Justice. It’s a New York City based organization with locations in Washington, DC and New Orleans, and it was founded when “philanthropist Louis Schweitzer and magazine editor Herb Sturz recognized the injustice of a bail system in New York City that granted liberty based on income.” Today’s story about Madoff is a perfect example of this injustice.
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by Willy Franzen on December 12, 2008
Social media. Social media. Social media. If you’ve been spending much time on the web lately (or listening to me), then you probably keep hearing how social media is the next big thing. The only hitch is that social media isn’t new. The Internet has been social almost from its beginning – we just have new tools to make the interactions happen more easily. A lot of people will say that the next step in the growth of social media is corporate adoption. That’s why we see cutting edge companies hiring for positions like “Community Manager.” Well, what if I told you that there’s a company called Lithium that has been helping companies adopt social media for more than 10 years? You might be surprised by that, but when you start to think of social media as more than blogs, Twitter, and Facebook and start to include chat rooms, forums, and other “Web 1.0″ technology, it’s not hard to imagine that the principled behind corporate adoption of social media have actually had some time to mature. Lithium is based out of Emeryville, CA, and they build “successful communities on-demand.”
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by Willy Franzen on November 27, 2008
Happy Thanksgiving! Thank you for reading and helping to make the first year of One Day, One Job a great success. Last year we told you about jobs at Plimoth Plantation and Colonial Williamsburg, which are still a great option if you want to be reminded of Thanksgiving every day when you’re at work, but this year we’re going to take the easy way out and talk about turkey. I was first introduced to Jennie-O when I tried some of their turkey bacon. It’s good, if you haven’t had real bacon in a while. Since my Thanksgiving cooking philosophy is that bacon makes everything better (especially when it’s put on top of the turkey and doused in maple syrup, seriously, try it), I’ll let Jennie-O provide the turkey, but I’m getting the bacon somewhere else. In the three or four years that I’ve been familiar with the Jennie-O brand, I’ve noticed that they’ve revved up their branding efforts. You’ve probably seen some of their tv commercials, which are pretty funny, but you may have overlooked the fact that they’re working hard to expand recognition of their employment brand with college students.
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by Willy Franzen on November 26, 2008
Since Thanksgiving is tomorrow, I have cooking on my mind. I’m trying to make sure that I have everything that I need, because Thanksgiving Day always comes with some essential ingredient or cooking implement missing. A run to the store for an ingredient usually isn’t a problem, but a meat thermometer or baster can be a little tougher to find. That’s why you might want to make a day before Thanksgiving stop by Williams-Sonoma, and while you’re at it, you might want to think about what kind of jobs they offer. In case you’re not familiar with Williams-Sonoma, they’re “the premier specialty retailer of home furnishings in the United States.” Their brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PB Teen, Williams-Sonoma Home, and West Elm, and they “cover every room in the house: from the kitchen to the living room, bedroom, home office, and even the hall closet.” Williams-Sonoma, the brand, is best known for kitchen wares, which is why I associate them with Thanksgiving.
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by Willy Franzen on November 23, 2008
Do you look at the labels on all of the food that you buy? Not only the nutritional facts but also the ingredients? If you answered yes, then you’re probably a health conscious consumer, or maybe you have a specific food allergy. Well what about the stuff that’s in your food that isn’t on the ingredients label? No mater what kind of drugs they pump into the cow that your hamburger is coming from, it’s always just going to be labeled beef. How about that bottle of water that you’re drinking from right now? It’s just water, or is it? A salmon from Lake Ontario is still just salmon, even if it’s full of PCBs (at least you can’t buy those in the grocery store). There’s a lot of stuff in our food and water that we don’t know about, which is why Washington, DC based Food & Water Watch exists. They’re “a nonprofit consumer organization that works to ensure clean water and safe food.”
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by Willy Franzen on November 14, 2008
Maybe your demographic characteristics get targeted more often than mine, but it’s a rare occasion that I see advertisements from employers on Facebook. As I’ve already demonstrated, Facebook advertising is an extremely effective way to reach a targeted audience at a low cost. That’s why it caught my attention when I saw that Alpha 411 Yext was targeting me with some Facebook recruitment advertising. I clicked their ad and took a look at what they have to offer, and I have to say that their Recruiting page is pretty compelling. Alpha 411 is a local advertising company that says that they are “rapidly becoming the world’s greatest.” I think that’s a bit of an overstatement considering that Google has a pretty strong presence in local advertising. With that said, Alpha 411 is taking a different approach by building niche industry sites like GymTicket.com and LocalVets.com to help people find local providers in specific industries. It looks like a strong business model, but I doubt that they’ll ever unseat Google; in fact, I’d wager that most of their traffic comes from the big G.
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by Willy Franzen on November 8, 2008
When you hear “pew,” you usually expect something to stink. That’s not the case with the Pew Research Center, which is a non-profit “fact tank” (not thinktank) that provides nonpartisan “information on the issues, attitudes and trends shaping America and the world.” If you know anything about thinktanks, you may be rolling your eyes at the word nonpartisan, but it’s true. Pew Research Center does not take policy positions. Still skeptical? Read their Code of Ethics. They’re all about the numbers, and they don’t care so much about making sure the numbers say what they want them to. The Pew Research Center has seven ongoing projects that focus on some fascinating subject matter. They are: Pew Research Center for the People & the Press, Project for Excellence in Journalism, Pew Internet & American Life Project, Pew Forum on Religion & Public Life, Pew Hispanic Center, Pew Global Attitudes Project, and Social & Demographic Trends. If you’re still not straight on what Pew Research Center is all about, take a look at their home page – PewResearch.org – it’s full of the kind of information that the Center compiles.
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web development
by Willy Franzen on October 30, 2008
If you’ve been paying attention to what we’ve preaching here every day, you know that we think that in-depth employer research is the key to finding and landing great jobs. You also may have noticed that we routinely feature tech startups, and when we do, we usually encourage you to check out what TechCrunch has to say about them. TechCrunch is the blog when it comes to news and information about Internet products and companies. They’ve been around since 2005, and they’ve rapidly built themselves to be one of the top 3 blogs in the world according to Technorati. They also happen to have an RSS subscriber base of close to 1.3 million. That is an insane number. Despite all their success, or maybe because of it, TechCrunch has continued to break news stories and deliver quality content. They’re not resting on their laurels.
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California,
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entry-level jobs,
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writing
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