by Willy Franzen on March 30, 2008
Having to write about two non-profits that offer entry-level jobs each week, we’re constantly looking for organizations that serve different types of communities. Our daily posts are intended to both inform you about the organization that we’re writing about and give you new ideas, so that you can find similar organizations that might be hiring new college grads. We recently found Poets & Writers, which is unlike any non-profit we’ve featured before. It’s an organization for creative writers, by creative writers, and it provides a wealth of information and resources that not only help individual creative writers, but also improves the state of modern literature as a whole. Maybe we should get more creative about how we write our daily posts so that we can take advantage of the resources that they offer – or maybe we’ll just save all of our “creativity” for this Tuesday.
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California,
New York,
non-profit,
writing
by Willy Franzen on March 10, 2008
We’ve already covered our fair share of entry-level advertising jobs, but we figured it was time for another one. The great thing about advertising is that the industry does a lot of entry-level hiring, but it’s a little more spread out than hiring in finance or consulting, which tend to grab their new recruiting classes almost a year in advance. Today, we’re going to look at Draftfcb, which happens to be the world’s third oldest ad agency (although there have been a few mergers and acquisitions inbetween). They often do contracts in the nine-figures, so they’re kind of a big deal.
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California,
Illinois,
marketing,
New York
by Willy Franzen on January 21, 2008
The word in the chat rooms (psyche, chat rooms are so 90’s) is that the latest trend in trend watching is the daily e-mail list. For the ladies there’s Daily Candy. For the dudes there’s Thrillist. And for the college seniors there’s One Day, One Job (yes, we have an e-mail list, and clicking that link will allow you to subscribe). It doesn’t get any easier than having other people do the hard work of trend hunting, while you sit back and read about their newest finds in your e-mail. Why pay attention when you can have people on the Internet tell you what’s hot and what’s not?
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advertising,
all employers,
design,
Illinois,
marketing,
New York,
sales,
trends
by Willy Franzen on January 14, 2008
Here at the One Day, One Job headquarters, we’re hunkering down in preparation for a Nor’easter that is about to drop snow on us like Paula Dean drops another stick of butter into one of her recipes. Of course there are no snow days in the blogosphere, so we figured we’d go with what Mother Nature gives us and discuss entry-level job opportunities at The Weather Channel.
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advertising,
all employers,
Georgia,
meteorology,
New York,
television
by Willy Franzen on January 11, 2008
by Willy Franzen on January 2, 2008
Ok, we know we post about a lot of advertising jobs, but we try to mix it up as much as we can. There are a lot of advertising jobs out there! We’ve covered both traditional agencies and online agencies, but today we’re focusing on an advertising company that does mobile advertising. Why would people want ads on their phones? We guess some people are just sadistic.
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account management,
advertising,
all employers,
California,
operations,
software development
by Willy Franzen on December 17, 2007
If you aren’t a big TechCrunch reader, you may not have noticed that we’re in the midst of another Internet startup boom. Some are calling it a “bubble,” while others say that the growth is for real this time. We think both sides have valid arguments, but we have noticed that this time around the online advertising revenue that is driving this boom is based on real sales results.
Back before 2000, most advertising networks were based on a CPM (Cost per Mille/Thousand) or CPC (Cost per Click) model, meaning that advertisers paid every time someone saw or clicked their ad. Those campaigns often had mixed results depending on a number of factors. Often companies spent big money on advertising that didn’t lead to sales. When they eventually realized that they were wasting their money, they stopped advertising. This put a lot of people out of business. Now many companies are making the move to a CPA (Cost per Acquisition/Action) model that only charges advertisers when they get results.
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software development
by Willy Franzen on December 12, 2007
Are you an ad junkie? Hate sports, but love the Super Bowl? Do you actually visit YouTube to watch commercials? Advertising can be really good or really bad. When you see advertising that you enjoy, there’s a good chance that Ogilvy is behind it. Remember the American Express “Don’t Leave Home Without It” commercials? That was Ogilvy. What about the Dove Evolution online video spot? That was Ogilvy too.
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international,
nationwide,
New York
by Willy Franzen on November 21, 2007
Ryan Partnership has challenged its people with their unofficial motto of “See How Far Ideas Can Take You.” (Ryan’s official motto is Free Beer, No Assholes – FBNA for short. Seriously. It says so on their website.) Ideas (or maybe it’s the free beer and lack of assholes) have taken Ryan Partnership to the top of their industry, as they were named one of iMedia Connection’s Top 5 Integrated Marketing Agencies in 2006 and PROMO Magazines “Agency of the Year” in 2007. With $58.5 million in revenue in 2006, Ryan is a mature company that is still growing briskly (34% growth rate last year).
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Canada,
Connecticut,
Georgia,
Illinois,
international,
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Minnesota,
Ohio,
Texas
by Willy Franzen on November 15, 2007
Gorilla Nation, no that’s not the same as Red Sox nation. It’s actually an online advertising sales representation company. Through partnerships with web publishers, Gorilla Nation manages to reach approximately 35% of the web audience. That’s 60 million unique visitors each month looking at ads on Gorilla Nation partner sites.
Web publishers need to make money. Ads may be annoying, but they are the reason you don’t have to pay to sit and watch YouTube videos for 3 hours. Internet advertising isn’t going anywhere, so why not learn to enjoy it? Gorilla Nation takes responsibility for a site’s entire ad inventory. They customize ad campaigns for their publishers, as well as developing unique sponsorship opportunities. Some of Gorilla Nation’s top clients include: Teen Hollywood, Pink is the New Blog, MovieWeb, JoBlo, Marvel, FHM Online, Playboy, HipHopDX, She Knows, Cooks.com, The Huffington Post, and Style Hive. Gorilla Nation’s customized approach allows publishers to make the most of their traffic, but it also provides much more interesting advertising to end users. This also works out well for advertisers, who get more impact from their media buys.
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California,
recruiting,
sales
by Willy Franzen on November 13, 2007
Whether you set trends, follow them, or watch them, every day you have insights and experiences that have the potential to help companies increase their bottom lines. Iconoculture is a company that will allow you to put your daily observations to work, because it is in the business of providing cutting-edge consumer research to its clients. To get a better sense of Iconoculture as a company, check out this video or visit their home page. Iconoculture’s website is packed with information for those interested in consumer research. So what about jobs at Iconoculture?
If you are currently living abroad or plan to live abroad in the near future, are fluent in the native language and culture, and have a background in social science (Bachelors degree at least), Iconoculture may have an interesting job for you as a “Cultural Fluent.” Positions are currently available in Brazil, Russia, China, Korea, India, Australia, Spain, Italy, Turkey, Indonesia, and Canada. A “Cultural Fluent” is a contractor (6 month minimum commitment) hired by Iconoculture to keep his or her fingers on the pulse of the culture they live in. By learning and then applying Iconoculture’s proprietary observational methodology and framework to your daily interactions, you will be able to identify emerging consumer trends to help Iconoculture better serve its clients. Being a “Cultural Fluent” is not a full-time job, but it is an opportunity for a well-organized individual to set his or her own hours, get a start in consumer research, and deepen his or her cultural experiences.
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consulting,
international,
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Minnesota,
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trends
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