by Willy Franzen on July 8, 2009
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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by Willy Franzen on July 2, 2009
I know just what you’re thinking right now! “I don’t get advertised to enough.” (If you’re really thinking that, why don’t you check out our job search prep course that will teach you how to get a job faster?) Ok, so that’s not really what you’re thinking, but it’s what the guys at Boston based Amp Idea are thinking. They think that online advertising has developed some amazing ideas, while outdoor advertising (and other similar mediums) have lost their effectiveness. They want to bridge that gap through things like Taxi Interactive Screens, Hotel Tourist GPS, Tabletop Restaurants, and Limo and Bus interactive devices. Over at One Day, One Internship we checked out a company called Captivate Network that is doing this kind of thing in elevators, so it seems as though there is a lot of room for growth in “digital advertising in the out of home space for business owners.”
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by Willy Franzen on June 18, 2009
In my opinion one of the coolest features of the first generation iPhone was its ability to accurately give you your location despite its lacking a GPS chip. The technology is based on using Wi-Fi access points and cellular tower triangulation to determine your coordinates. Obviously a GPS chip is a better alternative (at least as long as you don’t have a roof blocking your satellite signal), but there are plenty of applications where Wi-Fi location comes in pretty handy. That’s why Boston based Skyhook Wireless is a growing company. They’re behind the technology that provides location to non-GPS equipped iPhones (as the New York Times covered quite well), and they’re also using their technology for geotagging, device recovery, social networking, and much more.
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by Willy Franzen on June 12, 2009
Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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by Willy Franzen on June 9, 2009
Last week I told you about Sramana Mitra’s book Entrepreneur Journeys
and how it was loaded with cool companies that would be awesome to work for. One of those companies is HotChalk, an educational startup that provides online learning management systems for free. They enable teachers to bring their classrooms online in minutes without having to worry about administration approval or staying within a budget. HotChalk isn’t just tailored to teachers though; HotChalk also focuses on pleasing students, parents, school administrators, and tech coordinators. The simplicity of the whole thing has enabled HotChalk to gain a ton of marketshare—they have over 7 million monthly unique visitors and more than 375,000 teachers using the service. That’s what “free” will do for you.
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by Willy Franzen on June 4, 2009
I finally got around to reading a review copy of Sramana Mitra’s Entrepreneur Journeys
over the weekend, and it offered a pleasant surprise. Beyond providing an inside look at the lives of more than a dozen entrepreneurs, it also provided me with a number of ideas for companies to write about here. Today, we’re going to take a look at Adify. They’re a San Bruno, CA based company that helps media companies build vertical ad networks by combining “advanced ad serving and targeting technology together with an invaluable layer of expert human judgment and monitoring.” In other words, they make it technologically easy for content companies to monetize their websites.
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by Willy Franzen on May 29, 2009
We’re at a transitional point right now when it comes to television. In some ways it’s easy to watch the shows that we want to see by heading over to Hulu or some other Internet destination, but in many situations we’re still at the mercy of the television networks. We are not yet able to watch what we want to watch when we want to watch it no matter where we are, but that’s quickly changing. San Francisco’s Sling Media is one of the companies that is pushing that change. They’re behind a device, called a Slingbox, that you can hook up to your tv and cable box to watch and control your television from any Internet connected computer or smartphone.
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by Willy Franzen on May 12, 2009
I love simplicity. I also appreciate singularity. You know… One Day, One Job. There’s so much clutter these days that it can become really hard to focus. I’m sure that you’re seeing it in your job search, and you’re probably wondering why companies just keep layering on more complexity to what they do. If so, then you’re in good company. Mono is a Minneapolis, MN based branding, advertising, and design agency that is all about simplicity. They think that putting smart, innovative people on client projects is the key to great branding. That’s it. I like it. And so do their clients (it’s an impressive list).
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by Willy Franzen on April 1, 2009
I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding job with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day jobs with Motley Fool, and unfortunately I wasn’t smart enough to save jobs with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees.
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by Willy Franzen on March 30, 2009
I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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by Willy Franzen on March 25, 2009
As we learned in the most recent round of elections, the Internet matters. Even 4 years ago there was a lot of talk about the importance of campaign website, but not a lot of real value. Now it’s absolutely essential to use the web to organize your base and to reach swing voters. Add to that the fact that politics are recession-proof (unfortunately), and you’ll understand why Arlington, VA based Emotive is so well positioned right now. They’re a direct marketing company that specializes in online solutions for political campaigns, trade associations, and issue-based coalitions. If you want to see some of the work that they’ve done, you can check out the websites for The Governator and the Martin Luther King, Jr. National Memorial Project Foundation. They offer complete solutions, so as they put it, “We’re not only going to build you a Cadillac, we want to be your chauffeur.”
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by Willy Franzen on March 11, 2009
The word “poke” brings quite a few things to mind for me. There’s that useless Facebook feature that nobody uses any more (my girlfriend won’t even poke me back these days). There’s the Hawaiian dish of cubed raw fish. There’s the obvious annoying gesture/action of poking someone, and it’s even a term for an awkward looking base hit in baseball. Those are the things that came to mind for me. What didn’t come to mind, but should have is POKE, a New York City based creative company that happens to be taking a creative approach to how they recruit new employees. I wish that I could tell you more about what they do, but they’re having some website issues, which I’ll discuss in a second.
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by Willy Franzen on March 3, 2009
When NBC Universal and News Corp. announced a new online video venture, I rolled my eyes along with nearly everyone else who had an interest in online video. Large corporations had consistently proven that they just didn’t get it. They were too busy removing videos from YouTube and suing college kids for file sharing. That’s why I was really surprised when I started using – and loving – Hulu. The fact that I can watch new episodes of Gordon Ramsay’s Kitchen Nightmares, reruns of Doogie Howser, M.D., and Speed 2: Cruise Control (ok, their movie selection is still a little week) all for free with limited commercial interruption is pretty awesome; in fact, I now watch Hulu more than I watch tv. It’s no wonder that Hulu, which is based out of Los Angeles, CA, is winning all kinds of awards now.
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by Willy Franzen on February 25, 2009
Do you like intersecting stripes? How about branding? If you like both, then Plaid is the perfect company for you. They’re a small Danbury, CT based agency that specializes in Design & Branding, Emerging Media, and TV. They’re media agnostic, which means that they love it all as long as they can be creative. Seriously. Just look at their portfolio – it gives a great overview of exactly what they do and what their style is. I’m extremely impressed by their work, especially by what they’ve done on their own website. It’s fun and does a great job of expressing their brand’s personality. They look like a lot of fun!
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by Willy Franzen on February 24, 2009
As far as I can tell, now is not a good time to be in Advertising. When the economy slows down, ad sales usually take a hit. I know that first hand, which is why we’ve moved towards offering useful products – like job seeker training – instead of selling ads to employers (remember: all of our daily posts are editorial). With that said, online advertising is still the future, and with the struggles that many publishers are facing, now is a perfect time for innovation. That’s what Rubicon Project is all about. They’re a Los Angeles, CA based startup that is “on a mission to automate the $65 billion global online advertising industry.” This means optimizing unfilled ad space through software. With 300+ ad networks to choose from, publishers just can’t possibly evaluate every ad network’s offers on their own. Rubicon Project can – in a matter of seconds – and then server the most profitable ad immediately.
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by Willy Franzen on February 5, 2009
Since we’ve already covered Gawker Media on One Day, One Internship, we’re going to recycle some of that post for today’s post. Unfortunately, some of the information has changed because Gawker’s owner, Nick Denton, is full of doom and gloom and has made some serious changes to his company. In case you’re not familiar with Gawker, it’s a network of 12 10 blogs that consists of Defamer (L.A. Gossip), io9 (Science Fiction), Valleywag (Silicon Valley Gossip), Deadspin (Sports), Jezebel (Celebrity, Sex, Fashion), The Consumerist (Consumer’s Rights) (sold off to Consumer Reports), Jalopnik (Cars), Gawker (Manhattan Gossip), Kotaku (Video Games), Lifehacker (Productivity), Gizmodo (Gadgets), Fleshbot (Adult, no link – you can find that one on your own) (also sold off). It’s an impressive network of sites, some trashy, and some insanely useful. Gawker Media’s network has been identified as being the most valuable blog with some estimates of a $150 million valuation. Still Denton has been so concerned with the economy that he has been cutting blogs that aren’t profitable and laying off staff. Maybe his tune has finally changed, because it looks like Gawker is hiring again.
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by Willy Franzen on January 9, 2009
Although we now know that the premise behind alchemy (turning common metals into precious metals like gold or silver) is impossible, the scientific endeavors of alchemists from centuries past are responsible for much of our understanding of inorganic chemistry today. Adchemy is a Redwood City, CA based startup that has taken a page out of the alchemists’ books. They think that with a lot of scientific research, they can turn online advertising into gold. Some may say that Google has already done that, but Adchemy wants to do it better. They say that they’re “the first company to truly combine data on the Web with advanced scientific algorithms to give marketers powerful products designed to increase qualified users and reduce acquisition costs.” It’s hard to say whether their research has generated any gold yet, but their potential certainly has – they’ve raised $27 million in venture capital funding. Hopefully there’s more to Adchemy than that, which is why we think that you might want to check out their jobs.
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by Willy Franzen on October 23, 2008
Two days ago we featured MediaVest, a company that says it builds brands. Today, we have another “brand builder” for you. Liggett Stashower is a Cleveland, OH based advertising agency. They were named by Crain’s as the coolest place to work in Cleveland, and this video certainly backs it up. Liggett Stashower wins awards for community service and gives college students scholarships. I also hear that they occasionally pull children from burning buildings and are weeks away from the cure for cancer. Seriously, though, as soon as I arrived on Liggett Stashower’s website, I was impressed by them. They’ve done a fantastic job building their own brand, so it makes sense that other companies should trust them to do the same for them. If you’re interested in marketing, advertising, public relations, or communications, this is a place that you want to work.
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by Willy Franzen on October 8, 2008
Whenever we come upon a company with a weird or hard to pronounce name, we want an explanation. Luckily for us, Chitika explains themselves right away on their About Us page. The name is pronounced CHIH-tih-ka, and it means “snap of the fingers” in Telugu (a South Indian language). With that out of the way, let’s get to what Chitika does. They’re a full service online advertising agency that works with both publishers and advertisers. I’ve heard a lot of good things about Chitika from other bloggers who use the ad network to “monetize” their blogs. We’re taking a different approach to advertising here on One Day, One Job, but it seems like Chitika is working well for a lot of people whom I have a lot of respect for.
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by Willy Franzen on October 6, 2008
Now, I usually write themed posts for holidays, but since today is only a holiday for me and those whom I force to celebrate (it’s my birthday), I don’t have a themed post. I will, however, be announcing a contest later today where we’ll be giving away an iPod touch in celebration of my birthday. We also have another great internship opportunity for you today. Last week, a woman named Stephanie Johnson from Rent Marketer e-mailed me and told me that she had “relied on One Day, One Internship (and Job) to get ideas about what a great internship looks like.” She wanted us to share the details internships with you, and since flattery works we featured Rent Marketer’s internships on One Day, One Internship today. While we were researching them, we noticed some great jobs listed on their Careers page, so we’re telling you about those here. Rent Marketer is in the business of helping property owners post their rentals to dozens of sites all at once. Repeatedly posting For Rent ads can be mind numbing (kind of like applying to a lot of entry level jobs), and they do it all for you in a simple and cost effective way.
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by Willy Franzen on September 15, 2008
We first came across Tocquigny when were featuring another Austin, TX based company on One Day, One Internship. We thought that Pierpont, a PR firm, had cool internships and a cool office. We were right about the internships, but it turned out that the office in Pierpont’s Flickr stream was actually Tocquigny’s (here are more pictures of their office). An ultra cool office is enough to get us excited, but we’re also impressed to see that Tocquigny was named the #2 Interactive Agency by BtoB Magazine. If you’re looking to break into advertising, interactive agencies are a good way to go. New media is becoming more and more dominant as old media dies a slow, painful death. We’re not saying that the traditional ad agencies are going anywhere, but new college grads have a much better chance of landing a job and building the foundation for a successful career by becoming familiar with the interactive side of advertising.
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by Willy Franzen on September 3, 2008
We haven’t been able to find any hard statistics to back it up, but we’re pretty sure that a lot of people use their dog’s name for their passwords. Just look at Paris Hilton, whose cell phone supposedly got hacked because someone was able to find her dog’s name on her MySpace page. That story has since been discredited, but it can be a fable for the 21st century. Instead of “The Boy Who Cried Wolf,” we will tell our kids “The Girl Who Used Her Dog’s Name As Her Password.” So, if you’re trying to guess someone’s password (which you shouldn’t be), their dog’s name is a great first guess. If you don’t know their dog’s name, guess “Max.” Apparently 1% (which is a lot) of dogs in the U.S. share that name. Marc Pincus really blew it when he decided to name is social gaming network startup after his dog. Nobody would have ever guessed Zynga – he wasted a great password.
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by Willy Franzen on September 2, 2008
There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic. The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work your reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work. That’s where Federated Media Publishing comes in. The New York Times has proved that charging for access to content doesn’t work and that running engaging advertising is a much smarter business move. Federated Media doesn’t work with The Times, but they are working with a wide range of conversational media properties to monetize visits from highly engaged online readers.
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by Willy Franzen on August 26, 2008
Are you a superhero whose alter ego happens to be looking for a job? Just for cover, of course, because superheroes don’t actually need to work. You’ve managed to keep it quiet through your 4 years in college, but now that you’re going off on your own, you need a good place to hide out when you’re not beating up villains and saving the world. Why not work at the last place that they’d ever expect you to work – Marvel Enterprises. It’s so obvious that it’s completely unobvious. In all seriousness if you’re not familiar with Marvel, they’re “one of the world’s most prominent character-based entertainment companies.” They made their name in comic books, but they’ve expanded into tv, movies, toys, video games, and more.
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by Willy Franzen on August 21, 2008
We had our eye on archer>malmo long before we featured archer>malmo’s internships on One Day, One Internship. They’re a full service marketing and advertising agency located in Memphis, TN, they’ve been named to Best Small Companies to Work for List by the Great Place to Work Institute multiple times, and they use a “greater than” sign in their name. They’re also looking to hire some new college grads. We’re not sure what’s up with how they format their name, but our theory is that two people, Archer and Malmo, started the firm on the agreement that Archer was always to be superior to Malmo. Or maybe they were just trying to be different.
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by Willy Franzen on August 13, 2008
We’re trying to figure out what the :: in thunder::tech is all about. All that we can come up with is that it reminds us of the analogies section of the SATs (some of you are probably too young to have experienced that, since the College Board dumped analogies a few years ago); although, the SAT analogies were in the form of:
One Day, One Job : entry-level jobs :: buffalo sauce : wings
If you have a better analogy for us, we’d love to hear from you in the comments. We’d also love to hear from you if you know what the :: in thunder::tech is about. thunder::tech “is a web design shop, ad agency, PR firm, and design & branding studio all rolled into one.” They are an unbelievably fun company to research (but their website is totally distracting, in a good way), and they seem like an awesome place to start a career.
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by Willy Franzen on August 11, 2008
Since we launched, we’ve wanted to do a post on entry-level jobs at DailyCandy. We’ve been waiting for them to post something appropriate, and they finally have! The timing is perfect, since we just got some inside info on DailyCandy’s Fall internships, which we’ve posted about on One Day, One Internship. Daily Candy has extremely talented copywriters copywriters, so we’re going to use their words to tell you what they’re all about.
DailyCandy, a free, daily e-mail newsletter and website, is the insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets, travel, beauty, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable, and totally in-the-know best friend. The one who knows about secret beauty treatments, must-have jeans, hot new restaurants — and always shares the scoop. DailyCandy is the creation of journalist Dany Levy, who, in 2000, found herself frustrated by the limits of magazine lead times. She developed a new, immediate way to share information while it was still fresh and actionable with an affluent, influential female audience.
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by Willy Franzen on August 8, 2008
Last week we told you about entry-level jobs at Sugar Inc., the rapidly growing online media company targeted to women. Today, we’re going to discuss another major online content player in the same niche, Glam Media. In fact, Glam Media lays claim to being the the #1 online women’s property as their network of over 600 publishers reported 77 million unique visitors last month. That’s an insane amount of traffic, and that’s why there are rumors that Glam Media might have a valuation north of a billion dollars. While Sugar Inc. has built its brand by creating its own network of sites, Glam Media’s rapid growth can be attributed to their advertising agreements with a wide variety of bloggers and site owners in addition to cultivation of their own online properties. Targeting advertising to women online is big business, and no other network can compete with the reach that Glam Media currently has.
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by Willy Franzen on July 29, 2008
There are two kinds of people – those who think that lolcats are the funniest things in the world and those who think that they are symbolic of the sheer stupidity of humanity. I guess there’s also a third kind of person – the ones who are asking, “What’s a lolcat?” This is a lolcat. So is this. This is why lolcats speak the way that they do (if you’re really confused, you can read this About page). I Can Has Cheezburger? is a website that has its entire revenue model based on pictures of cats with funny captions – better known as lolcats. If you’ve stayed with us this long (and haven’t left to go look at pictures of kittehs or in disgust at the not-funniness of lolcats), then you’re clearly intrigued at the prospect of making a living off the backs of lolcats.
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by Willy Franzen on June 12, 2008
When we’re researching companies and looking for great entry-level jobs, we love to look over client lists. You may never have heard of a company, but if brands that you respect are hiring the company, then you know they must be worth considering. For instance, if you saw that a company’s clients included Nike, American Express (we respect them even if their Careers site is horrendous), Volvo, Rolex, Ford, and Playstation, you’d probably be pretty interested in learning about the company’s employment opportunities, right? Well that’s just a small sampling of the companies that entrust their brand and media presence to MindShare.
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is the funniest, most in-your-face career guide on the market.