by Willy Franzen on February 24, 2009
As far as I can tell, now is not a good time to be in Advertising. When the economy slows down, ad sales usually take a hit. I know that first hand, which is why we’ve moved towards offering useful products – like job seeker training – instead of selling ads to employers (remember: all of our daily posts are editorial). With that said, online advertising is still the future, and with the struggles that many publishers are facing, now is a perfect time for innovation. That’s what Rubicon Project is all about. They’re a Los Angeles, CA based startup that is “on a mission to automate the $65 billion global online advertising industry.” This means optimizing unfilled ad space through software. With 300+ ad networks to choose from, publishers just can’t possibly evaluate every ad network’s offers on their own. Rubicon Project can – in a matter of seconds – and then server the most profitable ad immediately.
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advertising,
analyst,
business development,
customer service,
data,
design,
entry-level jobs,
information technology,
quality assurance,
software development,
statistics,
web development
by Willy Franzen on February 5, 2009
Since we’ve already covered Gawker Media on One Day, One Internship, we’re going to recycle some of that post for today’s post. Unfortunately, some of the information has changed because Gawker’s owner, Nick Denton, is full of doom and gloom and has made some serious changes to his company. In case you’re not familiar with Gawker, it’s a network of 12 10 blogs that consists of Defamer (L.A. Gossip), io9 (Science Fiction), Valleywag (Silicon Valley Gossip), Deadspin (Sports), Jezebel (Celebrity, Sex, Fashion), The Consumerist (Consumer’s Rights) (sold off to Consumer Reports), Jalopnik (Cars), Gawker (Manhattan Gossip), Kotaku (Video Games), Lifehacker (Productivity), Gizmodo (Gadgets), Fleshbot (Adult, no link – you can find that one on your own) (also sold off). It’s an impressive network of sites, some trashy, and some insanely useful. Gawker Media’s network has been identified as being the most valuable blog with some estimates of a $150 million valuation. Still Denton has been so concerned with the economy that he has been cutting blogs that aren’t profitable and laying off staff. Maybe his tune has finally changed, because it looks like Gawker is hiring again.
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advertising,
analyst,
blogging,
data,
entry-level jobs,
marketing,
New York,
social media
by Willy Franzen on January 9, 2009
Although we now know that the premise behind alchemy (turning common metals into precious metals like gold or silver) is impossible, the scientific endeavors of alchemists from centuries past are responsible for much of our understanding of inorganic chemistry today. Adchemy is a Redwood City, CA based startup that has taken a page out of the alchemists’ books. They think that with a lot of scientific research, they can turn online advertising into gold. Some may say that Google has already done that, but Adchemy wants to do it better. They say that they’re “the first company to truly combine data on the Web with advanced scientific algorithms to give marketers powerful products designed to increase qualified users and reduce acquisition costs.” It’s hard to say whether their research has generated any gold yet, but their potential certainly has – they’ve raised $27 million in venture capital funding. Hopefully there’s more to Adchemy than that, which is why we think that you might want to check out their jobs.
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advertising,
analyst,
California,
data,
entry-level jobs,
marketing,
research,
software development
by Willy Franzen on October 23, 2008
Two days ago we featured MediaVest, a company that says it builds brands. Today, we have another “brand builder” for you. Liggett Stashower is a Cleveland, OH based advertising agency. They were named by Crain’s as the coolest place to work in Cleveland, and this video certainly backs it up. Liggett Stashower wins awards for community service and gives college students scholarships. I also hear that they occasionally pull children from burning buildings and are weeks away from the cure for cancer. Seriously, though, as soon as I arrived on Liggett Stashower’s website, I was impressed by them. They’ve done a fantastic job building their own brand, so it makes sense that other companies should trust them to do the same for them. If you’re interested in marketing, advertising, public relations, or communications, this is a place that you want to work.
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advertising,
communications,
entry-level jobs,
marketing,
Ohio,
project management,
public relations
by Willy Franzen on October 8, 2008
Whenever we come upon a company with a weird or hard to pronounce name, we want an explanation. Luckily for us, Chitika explains themselves right away on their About Us page. The name is pronounced CHIH-tih-ka, and it means “snap of the fingers” in Telugu (a South Indian language). With that out of the way, let’s get to what Chitika does. They’re a full service online advertising agency that works with both publishers and advertisers. I’ve heard a lot of good things about Chitika from other bloggers who use the ad network to “monetize” their blogs. We’re taking a different approach to advertising here on One Day, One Job, but it seems like Chitika is working well for a lot of people whom I have a lot of respect for.
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account management,
advertising,
entry-level jobs,
Massachusetts,
recruiting,
sales,
social media,
software development,
web development
by Willy Franzen on October 6, 2008
Now, I usually write themed posts for holidays, but since today is only a holiday for me and those whom I force to celebrate (it’s my birthday), I don’t have a themed post. I will, however, be announcing a contest later today where we’ll be giving away an iPod touch in celebration of my birthday. We also have another great internship opportunity for you today. Last week, a woman named Stephanie Johnson from Rent Marketer e-mailed me and told me that she had “relied on One Day, One Internship (and Job) to get ideas about what a great internship looks like.” She wanted us to share the details internships with you, and since flattery works we featured Rent Marketer’s internships on One Day, One Internship today. While we were researching them, we noticed some great jobs listed on their Careers page, so we’re telling you about those here. Rent Marketer is in the business of helping property owners post their rentals to dozens of sites all at once. Repeatedly posting For Rent ads can be mind numbing (kind of like applying to a lot of entry level jobs), and they do it all for you in a simple and cost effective way.
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account management,
advertising,
Colorado,
engineering,
marketing,
real estate,
software development,
web development
by Willy Franzen on September 15, 2008
We first came across Tocquigny when were featuring another Austin, TX based company on One Day, One Internship. We thought that Pierpont, a PR firm, had cool internships and a cool office. We were right about the internships, but it turned out that the office in Pierpont’s Flickr stream was actually Tocquigny’s (here are more pictures of their office). An ultra cool office is enough to get us excited, but we’re also impressed to see that Tocquigny was named the #2 Interactive Agency by BtoB Magazine. If you’re looking to break into advertising, interactive agencies are a good way to go. New media is becoming more and more dominant as old media dies a slow, painful death. We’re not saying that the traditional ad agencies are going anywhere, but new college grads have a much better chance of landing a job and building the foundation for a successful career by becoming familiar with the interactive side of advertising.
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advertising,
entry-level jobs,
marketing,
seo,
software development,
Texas,
web development
by Willy Franzen on September 3, 2008
We haven’t been able to find any hard statistics to back it up, but we’re pretty sure that a lot of people use their dog’s name for their passwords. Just look at Paris Hilton, whose cell phone supposedly got hacked because someone was able to find her dog’s name on her MySpace page. That story has since been discredited, but it can be a fable for the 21st century. Instead of “The Boy Who Cried Wolf,” we will tell our kids “The Girl Who Used Her Dog’s Name As Her Password.” So, if you’re trying to guess someone’s password (which you shouldn’t be), their dog’s name is a great first guess. If you don’t know their dog’s name, guess “Max.” Apparently 1% (which is a lot) of dogs in the U.S. share that name. Marc Pincus really blew it when he decided to name is social gaming network startup after his dog. Nobody would have ever guessed Zynga – he wasted a great password.
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accounting,
advertising,
California,
design,
entry-level jobs,
flash,
sales,
social media,
social networking,
software development,
user experience,
video games,
web development
by Willy Franzen on September 2, 2008
There has never been a better time in history to find great reading material for free. The Internet is full of excellent content on nearly any topic. The coolest innovation has been blogs, which have changed the top down approach that used to dominate media publishing. Now, it’s quite easy to have a conversation with the author whose work your reading, whether it be through comments, e-mail, IM, Twitter, or some other preferred form of communication. This has led to more engaged audiences and, sometimes, a much quicker development of ideas. The only way to continue this trend, though, is to make sure that web authors are well compensated for their hard work. That’s where Federated Media Publishing comes in. The New York Times has proved that charging for access to content doesn’t work and that running engaging advertising is a much smarter business move. Federated Media doesn’t work with The Times, but they are working with a wide range of conversational media properties to monetize visits from highly engaged online readers.
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account management,
accounting,
advertising,
California,
entry-level jobs,
media,
New York,
publishing,
sales,
social media,
software development
by Willy Franzen on August 26, 2008
Are you a superhero whose alter ego happens to be looking for a job? Just for cover, of course, because superheroes don’t actually need to work. You’ve managed to keep it quiet through your 4 years in college, but now that you’re going off on your own, you need a good place to hide out when you’re not beating up villains and saving the world. Why not work at the last place that they’d ever expect you to work – Marvel Enterprises. It’s so obvious that it’s completely unobvious. In all seriousness if you’re not familiar with Marvel, they’re “one of the world’s most prominent character-based entertainment companies.” They made their name in comic books, but they’ve expanded into tv, movies, toys, video games, and more.
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advertising,
animation,
California,
design,
entry-level jobs,
New York,
writing
by Willy Franzen on August 21, 2008
We had our eye on archer>malmo long before we featured archer>malmo’s internships on One Day, One Internship. They’re a full service marketing and advertising agency located in Memphis, TN, they’ve been named to Best Small Companies to Work for List by the Great Place to Work Institute multiple times, and they use a “greater than” sign in their name. They’re also looking to hire some new college grads. We’re not sure what’s up with how they format their name, but our theory is that two people, Archer and Malmo, started the firm on the agreement that Archer was always to be superior to Malmo. Or maybe they were just trying to be different.
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advertising,
entry-level jobs,
marketing,
Tennessee,
web development
by Willy Franzen on August 13, 2008
We’re trying to figure out what the :: in thunder::tech is all about. All that we can come up with is that it reminds us of the analogies section of the SATs (some of you are probably too young to have experienced that, since the College Board dumped analogies a few years ago); although, the SAT analogies were in the form of:
One Day, One Job : entry-level jobs :: buffalo sauce : wings
If you have a better analogy for us, we’d love to hear from you in the comments. We’d also love to hear from you if you know what the :: in thunder::tech is about. thunder::tech “is a web design shop, ad agency, PR firm, and design & branding studio all rolled into one.” They are an unbelievably fun company to research (but their website is totally distracting, in a good way), and they seem like an awesome place to start a career.
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account management,
advertising,
design,
entry-level jobs,
marketing,
Ohio,
public relations,
software development,
web development
by Willy Franzen on August 11, 2008
Since we launched, we’ve wanted to do a post on entry-level jobs at DailyCandy. We’ve been waiting for them to post something appropriate, and they finally have! The timing is perfect, since we just got some inside info on DailyCandy’s Fall internships, which we’ve posted about on One Day, One Internship. Daily Candy has extremely talented copywriters copywriters, so we’re going to use their words to tell you what they’re all about.
DailyCandy, a free, daily e-mail newsletter and website, is the insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets, travel, beauty, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable, and totally in-the-know best friend. The one who knows about secret beauty treatments, must-have jeans, hot new restaurants — and always shares the scoop. DailyCandy is the creation of journalist Dany Levy, who, in 2000, found herself frustrated by the limits of magazine lead times. She developed a new, immediate way to share information while it was still fresh and actionable with an affluent, influential female audience.
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advertising,
entry-level jobs,
fashion,
New York,
trends
by Willy Franzen on August 8, 2008
Last week we told you about entry-level jobs at Sugar Inc., the rapidly growing online media company targeted to women. Today, we’re going to discuss another major online content player in the same niche, Glam Media. In fact, Glam Media lays claim to being the the #1 online women’s property as their network of over 600 publishers reported 77 million unique visitors last month. That’s an insane amount of traffic, and that’s why there are rumors that Glam Media might have a valuation north of a billion dollars. While Sugar Inc. has built its brand by creating its own network of sites, Glam Media’s rapid growth can be attributed to their advertising agreements with a wide variety of bloggers and site owners in addition to cultivation of their own online properties. Targeting advertising to women online is big business, and no other network can compete with the reach that Glam Media currently has.
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account management,
advertising,
California,
engineering,
entry-level jobs,
marketing,
product management,
sales,
software development
by Willy Franzen on July 29, 2008
There are two kinds of people – those who think that lolcats are the funniest things in the world and those who think that they are symbolic of the sheer stupidity of humanity. I guess there’s also a third kind of person – the ones who are asking, “What’s a lolcat?” This is a lolcat. So is this. This is why lolcats speak the way that they do (if you’re really confused, you can read this About page). I Can Has Cheezburger? is a website that has its entire revenue model based on pictures of cats with funny captions – better known as lolcats. If you’ve stayed with us this long (and haven’t left to go look at pictures of kittehs or in disgust at the not-funniness of lolcats), then you’re clearly intrigued at the prospect of making a living off the backs of lolcats.
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advertising,
design,
entry-level jobs,
software development,
Washington
by Willy Franzen on June 12, 2008
When we’re researching companies and looking for great entry-level jobs, we love to look over client lists. You may never have heard of a company, but if brands that you respect are hiring the company, then you know they must be worth considering. For instance, if you saw that a company’s clients included Nike, American Express (we respect them even if their Careers site is horrendous), Volvo, Rolex, Ford, and Playstation, you’d probably be pretty interested in learning about the company’s employment opportunities, right? Well that’s just a small sampling of the companies that entrust their brand and media presence to MindShare.
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advertising,
California,
communications,
consulting,
econometrics,
entry-level jobs,
finance,
Illinois,
international,
marketing,
media,
negotiation,
New York,
onl,
public relations,
research,
television,
trends
by Willy Franzen on June 4, 2008
There’s nothing better than free wifi. Ok, there are a lot of things better than free wifi, but it’s still pretty great. Opening up your laptop in an airport to see that it costs $9.95 for 30 minutes of Internet use is really irritating. So is trying to connect to a network called “Free Public WiFi” and not being able to get online – here’s the explanation for that. JiWire is a company that helps you get online, wherever you are. They not only help you find available WiFi hotspots, but they also “subsidize access fees with premium, location-driven advertising.”
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account management,
advertising,
California,
design,
entry-level jobs,
New York,
sales,
software development
by Willy Franzen on March 30, 2008
Having to write about two non-profits that offer entry-level jobs each week, we’re constantly looking for organizations that serve different types of communities. Our daily posts are intended to both inform you about the organization that we’re writing about and give you new ideas, so that you can find similar organizations that might be hiring new college grads. We recently found Poets & Writers, which is unlike any non-profit we’ve featured before. It’s an organization for creative writers, by creative writers, and it provides a wealth of information and resources that not only help individual creative writers, but also improves the state of modern literature as a whole. Maybe we should get more creative about how we write our daily posts so that we can take advantage of the resources that they offer – or maybe we’ll just save all of our “creativity” for this Tuesday.
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advertising,
California,
entry-level jobs,
New York,
non-profit,
writing
by Willy Franzen on March 10, 2008
We’ve already covered our fair share of entry-level advertising jobs, but we figured it was time for another one. The great thing about advertising is that the industry does a lot of entry-level hiring, but it’s a little more spread out than hiring in finance or consulting, which tend to grab their new recruiting classes almost a year in advance. Today, we’re going to look at Draftfcb, which happens to be the world’s third oldest ad agency (although there have been a few mergers and acquisitions inbetween). They often do contracts in the nine-figures, so they’re kind of a big deal.
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advertising,
California,
entry-level jobs,
Illinois,
marketing,
New York
by Willy Franzen on January 21, 2008
The word in the chat rooms (psyche, chat rooms are so 90’s) is that the latest trend in trend watching is the daily e-mail list. For the ladies there’s Daily Candy. For the dudes there’s Thrillist. And for the college seniors there’s One Day, One Job (yes, we have an e-mail list, and clicking that link will allow you to subscribe). It doesn’t get any easier than having other people do the hard work of trend hunting, while you sit back and read about their newest finds in your e-mail. Why pay attention when you can have people on the Internet tell you what’s hot and what’s not?
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advertising,
design,
entry-level jobs,
Illinois,
marketing,
New York,
sales,
trends
by Willy Franzen on January 14, 2008
Here at the One Day, One Job headquarters, we’re hunkering down in preparation for a Nor’easter that is about to drop snow on us like Paula Dean drops another stick of butter into one of her recipes. Of course there are no snow days in the blogosphere, so we figured we’d go with what Mother Nature gives us and discuss entry-level job opportunities at The Weather Channel.
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advertising,
entry-level jobs,
Georgia,
meteorology,
New York,
television
by Willy Franzen on January 11, 2008
by Willy Franzen on January 2, 2008
Ok, we know we post about a lot of advertising jobs, but we try to mix it up as much as we can. There are a lot of advertising jobs out there! We’ve covered both traditional agencies and online agencies, but today we’re focusing on an advertising company that does mobile advertising. Why would people want ads on their phones? We guess some people are just sadistic.
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account management,
advertising,
California,
entry-level jobs,
operations,
software development
by Willy Franzen on December 17, 2007
If you aren’t a big TechCrunch reader, you may not have noticed that we’re in the midst of another Internet startup boom. Some are calling it a “bubble,” while others say that the growth is for real this time. We think both sides have valid arguments, but we have noticed that this time around the online advertising revenue that is driving this boom is based on real sales results.
Back before 2000, most advertising networks were based on a CPM (Cost per Mille/Thousand) or CPC (Cost per Click) model, meaning that advertisers paid every time someone saw or clicked their ad. Those campaigns often had mixed results depending on a number of factors. Often companies spent big money on advertising that didn’t lead to sales. When they eventually realized that they were wasting their money, they stopped advertising. This put a lot of people out of business. Now many companies are making the move to a CPA (Cost per Acquisition/Action) model that only charges advertisers when they get results.
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advertising,
California,
entry-level jobs,
software development
by Willy Franzen on December 12, 2007
by Willy Franzen on November 21, 2007
Ryan Partnership has challenged its people with their unofficial motto of “See How Far Ideas Can Take You.” (Ryan’s official motto is Free Beer, No Assholes – FBNA for short. Seriously. It says so on their website.) Ideas (or maybe it’s the free beer and lack of assholes) have taken Ryan Partnership to the top of their industry, as they were named one of iMedia Connection’s Top 5 Integrated Marketing Agencies in 2006 and PROMO Magazines “Agency of the Year” in 2007. With $58.5 million in revenue in 2006, Ryan is a mature company that is still growing briskly (34% growth rate last year).
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advertising,
Arkansas,
Canada,
Connecticut,
entry-level jobs,
Georgia,
Illinois,
international,
marketing,
Minnesota,
Ohio,
Texas
by Willy Franzen on November 15, 2007
Gorilla Nation, no that’s not the same as Red Sox nation. It’s actually an online advertising sales representation company. Through partnerships with web publishers, Gorilla Nation manages to reach approximately 35% of the web audience. That’s 60 million unique visitors each month looking at ads on Gorilla Nation partner sites.
Web publishers need to make money. Ads may be annoying, but they are the reason you don’t have to pay to sit and watch YouTube videos for 3 hours. Internet advertising isn’t going anywhere, so why not learn to enjoy it? Gorilla Nation takes responsibility for a site’s entire ad inventory. They customize ad campaigns for their publishers, as well as developing unique sponsorship opportunities. Some of Gorilla Nation’s top clients include: Teen Hollywood, Pink is the New Blog, MovieWeb, JoBlo, Marvel, FHM Online, Playboy, HipHopDX, She Knows, Cooks.com, The Huffington Post, and Style Hive. Gorilla Nation’s customized approach allows publishers to make the most of their traffic, but it also provides much more interesting advertising to end users. This also works out well for advertisers, who get more impact from their media buys.
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advertising,
California,
entry-level jobs,
recruiting,
sales
by Willy Franzen on November 13, 2007
Whether you set trends, follow them, or watch them, every day you have insights and experiences that have the potential to help companies increase their bottom lines. Iconoculture is a company that will allow you to put your daily observations to work, because it is in the business of providing cutting-edge consumer research to its clients. To get a better sense of Iconoculture as a company, check out this video or visit their home page. Iconoculture’s website is packed with information for those interested in consumer research. So what about jobs at Iconoculture?
If you are currently living abroad or plan to live abroad in the near future, are fluent in the native language and culture, and have a background in social science (Bachelors degree at least), Iconoculture may have an interesting job for you as a “Cultural Fluent.” Positions are currently available in Brazil, Russia, China, Korea, India, Australia, Spain, Italy, Turkey, Indonesia, and Canada. A “Cultural Fluent” is a contractor (6 month minimum commitment) hired by Iconoculture to keep his or her fingers on the pulse of the culture they live in. By learning and then applying Iconoculture’s proprietary observational methodology and framework to your daily interactions, you will be able to identify emerging consumer trends to help Iconoculture better serve its clients. Being a “Cultural Fluent” is not a full-time job, but it is an opportunity for a well-organized individual to set his or her own hours, get a start in consumer research, and deepen his or her cultural experiences.
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advertising,
consulting,
entry-level jobs,
international,
marketing,
Minnesota,
research,
trends
Are you an ad junkie? Hate sports, but love the Super Bowl? Do you actually visit YouTube to watch commercials? Advertising can be really good or really bad. When you see advertising that you enjoy, there’s a good chance that Ogilvy is behind it. Remember the American Express “Don’t Leave Home Without It” commercials? That was Ogilvy. What about the 
is the funniest, most in-your-face career guide on the market.