by Willy Franzen on March 16, 2010
One of my new favorite sites is Mixergy.com. It’s kind of like One Day, One Job for entrepreneurs. Nearly every day, Andrew Warner, the founder, does a video chat/interview with an entrepreneur. It’s a fantastic educational tool for aspiring entrepreneurs, and it’s also a pretty decent job search resource. One of the interviews that I watched recently was with Alex Algard, the founder of White Pages. He tells the story of how he started the Seattle, WA based company as a student with an initial $1,100 investment. White Pages is now a $57 million per year business. What do they do? They help people find people online. How have they made it so profitable? They’ve worked with the right advertisers from the start.
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by Willy Franzen on March 12, 2010
This is your last chance. If you want your voice heard, please take 3 minutes (seriously, it’s short) to complete our One Day, One Job survey.
If you woke up this morning with a sore throat, what would you do? I bet many of you would get on the computer, type your symptoms into Google, and probably end up on WebMD trying to self-diagnose. I’m not sure whether that’s a good thing or a bad thing (maybe we should leave the diagnosing for the doctors), but it’s how most of us operate these days. We have a remarkable amount of medical information available at our fingertips, and WebMD, which is based in NYC with a significant presence in a number of other cities, is responsible for a lot of it. They consider themselves “the leading provider of health information services, serving consumers, physicians, other healthcare professionals, employers and health plans.” If you read that closely, you probably noticed that WebMD’s business goes well beyond their consumer facing website.
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by Willy Franzen on March 2, 2010
I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.
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by Willy Franzen on March 1, 2010
After a week of cold weather in Florida, I’m headed back to Chicago. Since I wanted to enjoy the last night of my vacation, I decided that I’d try to get this post to you from 31,000 feet. I’m flying on AirTran (maybe we’ll look at their jobs another time), and all of their flights offer Gogo Inflight Wi-Fi, which is a service provided by Itasca, IL based AirCell (I used this promotion to get a free access coupon code). The business of Internet Service Providers was a big one in the 90s, but as we’ve become more accustomed to broadband, we’ve mostly started using major telecom companies to feed our Internet addictions. Now, the business opportunities are all about providing Internet access in locations with captive audiences—hotels, convention centers, airports, and now airplanes, although 3G card providers are offering some fierce competition. Luckily for Aircell, that’s not an option in the air, which means that, for now, Gogo has a dominant market position with their because of their FCC sanctioned rights to be the “exclusive provider of Wi-Fi communications to airlines, business aviation, military, government, and specialty aircraft across North America.”
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by Willy Franzen on February 26, 2010
I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 22, 2010
I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on January 25, 2010
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on December 28, 2009
Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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by Willy Franzen on December 18, 2009
Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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by Willy Franzen on December 17, 2009
I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.
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by Willy Franzen on December 9, 2009
Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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by Willy Franzen on December 7, 2009
Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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by Willy Franzen on November 30, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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by Willy Franzen on November 5, 2009
“Ball game over! World Series over! Yankees win! THEEEEEEEE YANKEES WINNNNNNNNN!” Although I was watching tv and not listening on the radio, I heard John Sterling’s call in my head as soon as Cano threw to Teixeira to get the 27th out and a 27th World Championship. As you can probably guess, I’m a huge Yankees fan, and I’m in a great mood. Since we’ve already covered entry level jobs with Major League Baseball teams, entry level jobs with the YES Network, and plenty of other entry level jobs in baseball, today we’re going to take a look at Steiner Sports. They’re based out of New Rochelle, NY, and consider themselves the “the leader in autographed sports memorabilia and sports collectibles.” They also happen to have a very strong partnership with the New York Yankees, so they are the place to go for your 2009 Championship collectibles. Whether you want a seat from the old stadium or an official Championship locker room t-shirt, they’ve got it. You can even buy a Derek Jeter autographed 2009 World Series ball despite the fact that he probably hasn’t had time yet to sit down and sign autographs.
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by Willy Franzen on November 2, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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by Willy Franzen on October 19, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Bite Communicationstouts a “fearless and boundless” approach to B2B and B2C communications. They have seven offices worldwide—three of which are in the U.S., including Los Angeles, New York City and San Francisco. “Public relations” and “media relations” used to be synonymous, but no longer at Bite Communications. They recognize different clients have different challenges that require different approaches. Starting your career at a progressive agency is the best way to go—you’ll end up a more rounded professional and thus be more marketable. As a full-service agency, Bite Communications offers everything from strategic counsel to new media programs to influencer relations—and everything in between. Some client names you might recognize include Sun Microsystems and Vonage.
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by Willy Franzen on October 14, 2009
I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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by Willy Franzen on September 29, 2009
I think that I’ve mentioned before that my first experience with video chat was was with CU-SeeMe in an Internet cafe in the mid 90s. Back then the potential for social interaction over online video seemed pretty promising, but the potential for business uses (not that I thought about that when I was 13) was even greater. Real-time video has been slower to take hold on both the social and business fronts than I expected, but now that the quality is so good, we’re seeing more and more businesses embrace video conferencing. Tandberg is a company that is at the forefront of this movement. They have dual headquarters in Oslo, Norway and New York City, and they are both “the market share leader and the fastest growing company in the video conferencing industry.” Their 30% annualized revenue growth for the past 10 years may not be Inc. 5000 material, but it’s still hugely impressive.
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by Willy Franzen on September 10, 2009
The other night I wanted to read a book before bed, but I had moved the lamp from my bedroom into my living room because our hard to reach light fixture’s lights burnt out. It took all of 30 seconds to move the lamp back to my bedroom, but it was a pain in the butt. If only I had a LightWedge—a product made by the company of the same name that will illuminate your book for you. It’s a stupid simple idea that beats the heck out of wearing a headlamp in bed. Oh yeah, and the Newton, MA based company is making a ton of money. Inc. magazine recently came out with their list of the 5,000 fastest growing private companies in the US, and Lightwedge came in at #1,609. That may not sound great, but when you see that they increased from $3.9 million in revenue in 2005 to $11.6 million last year, you have to be impressed. I always say that the best way to job search during a recession is to look for the companies that are growing, and there’s no better way to find those than Inc. magazine’s list.
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by Willy Franzen on September 9, 2009
It’s funny how well respected brands that have been around forever will get swept up in a fad. Some, like Abercrombie & Fitch, will make it part of a new identity, while others like Burberry will enjoy the popularity but maintain their core image. Burberry is a British company that has been making quality garments since 1856, but they became especially trendy in the early 2000s, if I remember correctly. While most brands are recognized for their logo or a specific product, Burberry is known for their plaid. In fact, unless you’re a tartan freak, “Burberry Check” is probably the only plaid that you recognize by name. Over their 150 years Burberry has moved more towards luxury goods than outdoor garments, which is best evidenced by their new ad campaigns with Emma Watson of Harry Potter fame.
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by Willy Franzen on August 23, 2009
What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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by Willy Franzen on August 21, 2009
When I’m looking for companies to feature, I spend a lot of time looking at new startups. Sometimes I hear complaints that the jobs that we feature are a little heavy on the tech side, but that’s where a lot of the exciting jobs are these days. Startups are also more likely to be companies that you’ve never heard of before (which I consider a good thing). So, imagine my surprise when I’m browsing a startup job board and come across a posting for Charles Chocolates. They’re a San Francisco based chocolate startup founded by Charles Siegel, a guy who “has been a part of the San Francisco chocolate scene since 1987.” That may sound a little odd, but he’s done this before, and now he’s doing it again. I think the timing is right for an artisanal chocolate success story—just look at what Vosges is doing with their chocolate business.
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by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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by Willy Franzen on August 10, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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media,
public relations,
South Carolina
by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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Tagged as:
account management,
all employers,
California,
events,
marketing,
New York,
promotions
by Willy Franzen on July 23, 2009
I’m one of those people who has trouble deciding what to eat. I know it’s annoying, and I know that it reflects poorly on my character. I’m that friend that nobody likes to have, but I’m working hard to get better. It’s not easy. I don’t have a problem with normal decision making, but when it comes to food I shut down. Luckily there are serviced like GrubHub.com that make my life (and the lives of my friends) easier. They’re an online menu repository for every restaurant that delivers in your area. They started in Chicago, which is where they’re headquartered, and they also serve San Francisco, Boston, Washington DC, New York, and Philadelphia. Not only do they give you all of the information that you need to make an informed ordering decision, but they also let you place your order online so that you can avoid that dreaded phone call to order food. Deciding what to eat has never been so easy—unless, of course, you’re paralyzed by choice.
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Tagged as:
account management,
advertising,
all employers,
food,
Illinois,
New York,
sales
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