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	<title>Comments on: MindShare</title>
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	<link>http://www.onedayonejob.com/jobs/mindshare/</link>
	<description>One Day, One Job is the insider&#039;s guide to unique and exciting entry level job and career opportunities for recent college graduates. Our daily employer profiles highlight the best entry level jobs and offer innovative job search tips.</description>
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		<title>By: claire</title>
		<link>http://www.onedayonejob.com/jobs/mindshare/#comment-14784</link>
		<dc:creator>claire</dc:creator>
		<pubDate>Wed, 21 Apr 2010 21:02:14 +0000</pubDate>
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		<description>HI, what is the interview process like at mindshare, are there any tests etc?

Thanks</description>
		<content:encoded><![CDATA[<p>HI, what is the interview process like at mindshare, are there any tests etc?</p>
<p>Thanks</p>
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		<title>By: Willy Franzen</title>
		<link>http://www.onedayonejob.com/jobs/mindshare/#comment-3156</link>
		<dc:creator>Willy Franzen</dc:creator>
		<pubDate>Wed, 02 Jul 2008 12:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.onedayonejob.com/?p=715#comment-3156</guid>
		<description>Awesome comment Greg! Thanks so much for dropping by.</description>
		<content:encoded><![CDATA[<p>Awesome comment Greg! Thanks so much for dropping by.</p>
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		<title>By: Greg Hills</title>
		<link>http://www.onedayonejob.com/jobs/mindshare/#comment-3155</link>
		<dc:creator>Greg Hills</dc:creator>
		<pubDate>Wed, 02 Jul 2008 12:19:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.onedayonejob.com/?p=715#comment-3155</guid>
		<description>Too bad that the website didn&#039;t explain Mindshare&#039;s core service... We do media planning and buying, meaning that clients give us money to spend on advertising and we decide where to spend it. I work in the New York office on the Sprint account. So anytime you see a Sprint billboard or a Sprint TV ad or a Sprint magazine ad, someone in my office decided that that ad was a good use of Sprint&#039;s advertising dollars. 

Deciding how to spend the client&#039;s money is an interesting mix of quantitative and qualitative thinking, that&#039;s what first drew me to the job. You look at research to make sure that the place where you&#039;re advertising reaches your client&#039;s target audience (e.g. Males 18-24 with an income of $30k+). You make sure that you only advertise in places that align with your client&#039;s brand identity. You work with media properties to design cool sponsorships and integrations. You negotiate rates with ad sales representatives and report back to the client on the advertising&#039;s return on investment.

Mindshare is a very good entry-level job for anyone interested in advertising, PR, or marketing. You don&#039;t need to have studied advertising in school to get a job at Mindshare. For example, before I started at Mindshare, I studied history and had done internships at a PR firm and an online start-up.

If you&#039;d like to hear more about what its like to work at Mindshare, feel free to email me, gregory.hills at gmail.</description>
		<content:encoded><![CDATA[<p>Too bad that the website didn&#8217;t explain Mindshare&#8217;s core service&#8230; We do media planning and buying, meaning that clients give us money to spend on advertising and we decide where to spend it. I work in the New York office on the Sprint account. So anytime you see a Sprint billboard or a Sprint TV ad or a Sprint magazine ad, someone in my office decided that that ad was a good use of Sprint&#8217;s advertising dollars. </p>
<p>Deciding how to spend the client&#8217;s money is an interesting mix of quantitative and qualitative thinking, that&#8217;s what first drew me to the job. You look at research to make sure that the place where you&#8217;re advertising reaches your client&#8217;s target audience (e.g. Males 18-24 with an income of $30k+). You make sure that you only advertise in places that align with your client&#8217;s brand identity. You work with media properties to design cool sponsorships and integrations. You negotiate rates with ad sales representatives and report back to the client on the advertising&#8217;s return on investment.</p>
<p>Mindshare is a very good entry-level job for anyone interested in advertising, PR, or marketing. You don&#8217;t need to have studied advertising in school to get a job at Mindshare. For example, before I started at Mindshare, I studied history and had done internships at a PR firm and an online start-up.</p>
<p>If you&#8217;d like to hear more about what its like to work at Mindshare, feel free to email me, gregory.hills at gmail.</p>
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