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	<title>Comments on: 22squared</title>
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		<title>By: Brandon Murphy</title>
		<link>http://www.onedayonejob.com/jobs/22squared/#comment-8156</link>
		<dc:creator>Brandon Murphy</dc:creator>
		<pubDate>Tue, 12 May 2009 18:54:47 +0000</pubDate>
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		<description>Thanks for the interest and curiosity, Willy.  Here&#039;s a slideshare that goes into a little more depth on what we call, &quot;The Friendship Model.&quot;  http://tr.im/BFriendly  As you pointed out, the entire goal of our approach is to build and ignite brand advocacy.  As for our name, 22squared represents the average number of friends one makes throughout their life.  It was a little research project we did when comparing of person-2-person relationships to brand-2-person relationships.</description>
		<content:encoded><![CDATA[<p>Thanks for the interest and curiosity, Willy.  Here&#8217;s a slideshare that goes into a little more depth on what we call, &#8220;The Friendship Model.&#8221;  <a href="http://tr.im/BFriendly" rel="nofollow">http://tr.im/BFriendly</a>  As you pointed out, the entire goal of our approach is to build and ignite brand advocacy.  As for our name, 22squared represents the average number of friends one makes throughout their life.  It was a little research project we did when comparing of person-2-person relationships to brand-2-person relationships.</p>
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