One Day, One Job » user experience

Treehouse

Willy Franzen — Thu, 17 May 2012 14:38:42 +0000

What have you done in the past week to make yourself a better candidate for the jobs that you’re applying for? E-mail me at willy@onedayonejob.com and tell me. Seriously. Developing new skills isn’t just about being better qualified for a job–it’s also about showing employers that you’re constantly trying to better yourself and willing to invest time and money to do so. Companies love people who show a desire to grow into new roles. Luckily, there are more and more companies that offer online education with the purpose of actually teaching you applicable skills, not giving you a worthless piece of paper. One of these companies is Treehouse, which is based in Orlando, FL. Their “goal is to teach Web Design, Web Development and iOS, to everyone in the World who wants to learn.”

Climb Up to the Treehouse

I know this isn’t reassuring, but the stats say that most grads take many months to land a job. That’s more than enough time to learn some extremely valuable technical skills with Treehouse. Think you can’t afford it? Think again. Treehouse costs $25 a month (and they had a student plan at $9 a month, though I don’t see it on their Plans page). If you can’t scrounge that together, you’re not trying hard enough (and even then Treehouse offers a lot of their video content for free). I’ve actually used Treehouse to improve my coding skills, and it’s fantastic. The content is top notch, but it’s the code challenges that really help you make the most of it. There’s a reason that people pay for Treehouse when there are decent alternatives out there for free. Just like you (hopefully), Treehouse wants to keep getting better, which is why they’re hiring. Not all of their roles are a great fit for a new grad, but some are. Here’s what they’re looking for:

Video Teacher
Content Expert
Sales Rep
Lead Generator
Video Pro
Audio Pro

Whether you’re a good fit for these jobs or not, Treehouse could completely change your job search, so check them out.

Links to Help You Begin Your Research

Would you try Treehouse?

Chloe + Isabel

Willy Franzen — Wed, 09 May 2012 15:59:07 +0000

There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.

You + Chloe + Isabel

I tend to be skeptical of direct selling “opportunities,” but I know that they can be great for developing entrepreneurial skills. I think Chloe + Isabel really gets it right with their online platform. You don’t need to make an initial investment in inventory to sell for them–you can just use their “personalized online dashboard” to put together your “own boutique shopping experience.” To get a better sense of Chloe + Isabel’s style, I recommend that you take some time to browse their jewelry. Then you probably want to read up on their Merchandiser opportunity and watch this video about it:

Even if direct selling isn’t for you, it will help you better understand how the Chloe + Isabel works. Once you start to get it, you can take a look at Chloe + Isabel’s Jobs page, where they list their non direct selling opportunities including:

Customer Care Representative (San Francisco, CA)
Sales Development Manager (San Francisco Bay Area, Utah, Florida, Texas, and Michigan/Illinois)
Graphic Designer
Web Designer
Ruby Developer
User Interface Designer

Whether you’re interested in a full-time job or want to do some direct selling, Chloe + Isabel has some great opportunities for new and recent grads.

Links to Help You Begin Your Research

Have you purchased anything from Chloe + Isabel?

Instructure

Willy Franzen — Wed, 02 May 2012 14:20:32 +0000

When you’re a kid, you think that teachers have an easy job. They have good hours, lots of vacation with summers off, and they get to stand in front of a room and tell you what to do. As you get older, you start to realize that teaching also includes grading papers, planning lessons, communicating with parents, writing comments for report cards, and a whole lot more. A grade book just isn’t a good hub for managing all of this. Teachers need something industrial-strength, and that’s what Instructure provides with their Canvas Learning Management System. The Sandy, UT based company offers a suite of tools that enable teachers to spend way less time on administrative stuff, and more time teaching and working directly with students. They serve educators at all levels–from Kindergarten to some of the world’s top universities, which shows you just how flexible the Canvas platform is.

Follow Instructure

What do teachers want from a Learning Management System? Something that just works. Here’s Instructure’s video explanation of why the technology behind Canvas offers exactly that experience:

Go take a look at the product. You can sign up for an instant demo and get a feel for exactly how it works. There’s no better way to get to know a company than by using their product. If you like the feel of Canvas, then take a look at Instructure’s Careers page. Right now they have some great jobs for new or recent grads including:

UI/Web Designer
Database Admininstrator
Professional Services Software Engineer
Software Engineer
Marketing Web Developer
Marketing Writer
Search/Marketing Analyst

If you get excited about the nexus of education and technology, then a career with Instructure might be just what you’re looking for.

Links to Help You Begin Your Research

Do you have any experiences with Learning Management Systems?

Spongecell

Willy Franzen — Tue, 01 May 2012 12:45:52 +0000

Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.

Be a Sponge

I’m really impressed with the different types of functionality that Spongecell offers in a standard ad unit. There are video, maps, social feeds, coupons, carousels, lead generation, and more. These ads allow you interact with them before you leave the page that you’re on, which immediately makes them more effective. You can see what the ads look like in Spongecell’s extensive gallery. They’ve worked with all kinds of big names to develop rich media ads that target a specific behavior, whether it’s watching a video or getting you to find a bank’s nearest location. If you don’t mind ads and you’re intrigued by what Spongecell is doing, then head over to their Jobs page. Right now they have some interesting positions open including:

Recruiting and HR Coordinator
Marketing Designer
Rails or HTML5 Developer (San Francisco, CA)
Interactive Production Designer
Interactive Production Designer (London, UK)
Sales Associate
Advertising Operations Analyst (London, UK)

These look like great jobs, so check them out.

Links to Help You Begin Your Research

Do you mind online ads?

Work Market

Willy Franzen — Mon, 30 Apr 2012 15:56:08 +0000

In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.

Are You in the Market?

Work Market’s business is built on taking a cut of every assignment that they make happen. Their fees start at 9%, which sounds high, but is actually extremely competitive. The beauty of Work Market’s platform is that it covers everything that needs to be covered–things like background screening, tax compliance and filing, payment, competency validation, and lots more. We’re going to see more and more of this going forward–not only as a way to get work done but also as a hiring tool. Why use an interviewing process when you can have someone truly audition? If you like the approach that Work Market is taking, you can take a look at their Jobs page. Right now they have some great opportunities that could be a fit for a new or recent grad including: Client Service Professional, Visual / UX / UI Designer, Community Manager, and Operations Engineer. Check them out, or apply through the General Application.

Links to Help You Begin Your Research

Would you join Work Market?

GiveForward

Willy Franzen — Tue, 24 Apr 2012 16:26:25 +0000

Nearly 500,000 teaching jobs will be added in the next decade. If you’re considering a career in education, take a look at our guide to entry level teaching jobs.

At some point you’ve probably participated in a fundraiser to help pay for someone’s medical costs. You may have organized a car wash, bought a candy bar, run in a race, or just made a simple donation. It’s one way that we take care of people in our communities when they’re in need. The problem with fundraisers is that they can be an organizational nightmare. GiveForward is a Chicago, IL based company that solves this problem by offering people online fundraising pages. I met Ethan Austin, one of the company’s founders, about three years ago, and since then I’ve watched GiveForward help people raise more than $13 million and grow as a company at the same time. Every time I see him again, it seems like there’s a new success.

Moving Forward

When I initially heard about GiveForward, I assumed it was a non-profit. It just made sense, but GiveForward is a real business with a real revenue model. They take a 7% cut of all donations that come through their platform. That may sound a little steep, but when you look at how much value they provide to users (and realize how expensive credit card payment fees are), it makes a lot of sense. If you’re still not sure how GiveForward works, just take a look here or watch this video:

With such a simple product, it’s no surprise that GiveFoward has compiled a list of impressive success stories. I love it when companies can make money and provide tremendous social value at the same time. If you want to be part of the GiveForward team, check out their Jobs page. Right now they’re looking for a Front End Developer, a UI Graphic Designer, a Lead User Interface Designer, and a UI Developer. They don’t have any non-technical positions posted right now, but if you want an idea of what might be available in the future take a look at their team page or their internship postings.

Links to Help You Begin Your Research

Have you ever raised money for medical expenses?

Coursera

Willy Franzen — Wed, 18 Apr 2012 15:11:48 +0000

Do you love local businesses? Help them get discovered with an Inside Sales job at SinglePlatform.

You’re not going to like this. You’ve paid a lot of money for a fancy education, and now some of the best universities in the world are giving it away for free. You still have to pay to get the piece of paper, but if you’re just looking for the knowledge, then you need to check out Coursera. They’re a Mountain View, CA based startup that is “partnering with the top universities in the world to offer courses online for anyone to take, for free.” So far they’re working with Princeton, Stanford, Berkeley, Michigan, and UPenn. It doesn’t get much better than that. What makes Coursera unique from things like MIT’s OpenCourseWare is that these classes are specifically created to be consumed online.

Stay the Coursera

On Coursera class size is only limited by demand. Coursera is designed to scale education to the point where hundreds of thousands of people can take the same course at the same time. Although there is some self-direction, the courses on Coursera are just like college course. They’re only given during a specific timeframe, and you get video lectures, course materials, homework, graded exercises, and even exams. It’s not intended to be casual learning. The one big question about Coursera is: What’s their business model? Despite their .org domain name, they are a for-profit company that just closed a $16 million round of venture capital funding. I’m not too worried as Coursera already has the platform and partnerships for success, but I’m certainly curious. If you want to be part of growing the business, take a look at Coursera’s Careers page. Right now they have some great opportunities for new or recent grads including:

Coursera has the potential really big, so grab this opportunity to get in while it’s still in its early stages.

Links to Help You Begin Your Research

Which course on Coursera do you want to take?

Hatchlings

Willy Franzen — Fri, 06 Apr 2012 13:00:17 +0000

I love Easter. I get pretty amped about the candy, which is why in past years I’ve featured Just Born Quality Confections, Jelly Belly, Russell Stover, and the PMCA at Easter time (and Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges at other times of the year). But in my family it’s really all about the cash. We have an annual Easter Egg Hunt that is high stakes–elbows have been thrown. The eggs with candy are the duds. The heavy ones are ok because they have dollar coins. But the ones that you really want are light–they have bills in them. Over the past few years, I’ve been able to make Easter Egg Hunts pretty profitable, but it doesn’t come close to what Hatchlings has done. They run “the world’s largest egg hunt” via Facebook, and apparently the Des Moines, IA based company has been able to generate significant advertising revenue through their app.

Come Out of Your Shell

I found out about Hatchlings when I came across this blog post on Hacker News. It’s a plea from Hatchlings to get Google to reinstate their AdSense account. They got banned (and stiffed on ~$40,000) for no particular reason. Reading the post will give you some insight into how the business works, and so will this article. There isn’t much information on the company’s website, so you have to actually give their app a whirl to learn more. It’s nearly impossible to find Hatchlings’ Careers page but they mentioned in their blog post that they were hiring so I persevered and dug it up (like I will with Easter eggs on Sunday). Current openings include Server Wizard / Optimization Genie, Marketing Director, PHP Developer, and iOS Developer. They’ve had past openings for a UI/UX Designer and Community Manager, so there could be future opportunities in those areas.

Links to Help You Begin Your Research

Does your family have an Easter Egg Hunt?

HY Connect

Willy Franzen — Tue, 20 Mar 2012 14:38:34 +0000

One of the best ways to land a job is to show an employer what you’ve done. That’s hard when you don’t have any experience, and that’s why I recommend that every job seeker pick up some sort of project to put who they are into product form. Getting a job is a lot like landing an account for an agency, which is why HY Connect leads with their work. When you get on the Milwaukee, WI and Chicago, IL based company’s home page, you see the best of what they do best. While looking at an advertising campaign can tell you a lot, it doesn’t tell the whole story. HY Connect offers “integrated advertising, public relations and media solutions,” which means that their Services page includes a remarkably long list of things that they do well.

Say HY

Although you get a good taste of HY Connect’s work on their home page, it’s important that you really dig in and get a feel for how they work and how they’re different from other agencies. You can start by looking at all of their work and continue by going through their case studies. You’ll see that they’ve worked with names like Yamaha, Peapod, Comcast, and The Museum of Science and Industry (my favorite Chicago museum). Once you really have a feel for HY Connect’s work, you’ll probably want to read up on their process. All of this information should help you better understand your value proposition to them. Once you have an idea of where you could fit in, then it’s time to check out HY Connect’s Jobs page. (I know it feels backwards, but it works. I promise.) HY Connect has some great job opportunities for new and recent grads including:

Research Analyst – SEO/SEM (Milwaukee, WI)
Web Developer (Chicago, IL)
UX Planner (Chicago, IL)
UX Planner (Milwaukee, WI)
Media Associate (Chicago, IL or Milwaukee, WI)

These look like awesome positions so look them over and figure out which ones make the most sense for you.

Links to Help You Begin Your Research

What do you think of HY Connect’s work?

Voxy

Willy Franzen — Wed, 14 Mar 2012 16:20:33 +0000

My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.

Learn from Life

My one beef with Voxy is that their home page has a Get Started section with buttons that say “I Speak English,” “Hablo Español,” and “Eu Falo Português.” When I click the one that applies to me, the section just turns blank, so I can’t give Voxy try. Still, what I can see in their What Is Voxy? and How & Why It Works sections is impressive. When I see technology like what Voxy is offering, I can’t help but think that kids growing up today should be about 10x smarter than the generation before them (but then I remember all of the fun distractions that come with the same technology). If you’re loving what Voxy is doing, take a look at their Jobs page. They have a ton of opportunities posted, though they call most of them internships. I usually wouldn’t post these, but Voxy interns are “full-time, paid employees with mission critical responsibilities and roles.” These are perfect opportunities for new grads, and they include:

There’s a ton of entry level opportunity at Voxy, so take a look at these positions and figure out which of them make the most sense for you.

Links to Help You Begin Your Research

Will you try Voxy?

MediaMath

Willy Franzen — Mon, 12 Mar 2012 15:51:42 +0000

I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”

Do Your Math

Mad Men wouldn’t be nearly as popular if Don Draper looked like the guy on the Math Men site. Data insights aren’t sexy, but they sure as heck work. Just look at MediaMath’s Case Studies. These case studies are short and sweet. They don’t tell you all about who their client is and try to impress you with big names. They simply state the problem, the solution, and the result with a bar graph–it’s the Math Men way. If you like that approach, then dive into the TerminalOne Platform and learn more about MediaMath’s technology, then head over to their Careers page. Right now they have a few positions you may want to consider including User Experience Designer, Yield Analyst, Software Engineer in Test, UI Developer, and Account Planner. Let me know if you become a Math Man or Math Woman.

Links to Help You Begin Your Research

Do you watch Mad Men?

Buzz Referrals

Willy Franzen — Fri, 09 Mar 2012 17:38:30 +0000

Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOJ referral program?)

Generate a Buzz

If you want to get a better feel for what Buzz Referrals offers, you should read their How It Works and FAQ pages. They’ll give you a better sense of how the product actually works. I was reminded of Buzz Referrals when I was writing about SitterCity yesterday (they use it to get new customers), but I’m sure I heard about them before considering they were part of Excelerate Labs’ Class of 2011 (it’s a Chicago startup incubator). This is all relevant because Buzz Referrals just raised $600k to grow their business. That may not sound a lot when you hear about companies closing rounds of funding in the double digit millions, but it should be enough to help Buzz Referrals get their product out to many more customers. And that’s exactly what their Jobs page shows they’re looking to spend money on. Right now they’re hiring an Inside Sales Representative, a Marketing Coordinator, and UX Designer. All of the positions look like they could be great for a new or recent grad, so check them out.

Links to Help You Begin Your Research

How many friends have you referred to One Day One Job?

YipIt

Willy Franzen — Wed, 07 Mar 2012 17:35:50 +0000

I did an interview with The 99% (they have nothing to do with Occupy Wall Street) on job search and entrepreneurship that was published today. Read it, share it, Facebook it, Tweet it.

How can you not love daily deals? Great stuff at a great price. Unfortunately, everybody and their brother thought it was a good idea to knock off Groupon and start a daily deals site. This irritated merchants who were getting pitched incessantly, and it overwhelmed consumers with all of the options. While many of the copycats have died off, one company avoided a similar fate by taking a very different approach to riding the daily deal wave. YipIt is based in New York, NY, and they’re a daily deal aggregator. Every month they gather more than 30,000 deals from more than 800 sites and share them with their audience. They make money through advertising and affiliate fees paid by the daily deal sites, but there’s more to the story.

Get the Yips

We’re all familiar with aggregators. They pull together interesting stuff, and make it easy to consume in one place. YipIt does this, but there’s far more value in aggregation than most people realize. By scraping all of the daily deal sites for information like who the merchant is, what is being sold, and how many have been sold, YipIt has collected a gold mine of data. They know more about the daily deals market than just about anyone, and with publicly traded companies like Groupon, Yelp, Google, and Amazon participating in this market, this data is extremely valuable to the financial community–and also to the companies that operate in the daily deals space. It’s pretty brilliant that YipIt has been able to build essentially one product and market and monetize it in two very different ways. If you’d like to be a part of this and you have some serious quantitative/analytical chops, then check out YipIt’s Data Product Analyst position which is posted on their Jobs page. It looks like a really cool opportunity. Their other positions are in Web Development and User Interaction Design, but they require more experience.

Links to Help You Begin Your Research

What have you heard about YipIt?

HealthTap

Willy Franzen — Mon, 05 Mar 2012 17:23:46 +0000

Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.

Get Tapped

There’s no doubt that there’s a demand for free medical advice online. But would doctors actually be willing to answer questions for free? HealthTap has proven that the answer is a resounding yes. Humans want to share their knowledge–just look at the endless reviews on sites like Yelp and Amazon–but professionals are usually more hesitant to give away their expertise for free. That’s why HealthTap sweetens the deal for docs. Their software helps “physicians better serve existing patients, find new ones, and build their reputation by demonstrating their expertise online.” If you were looking for a dermatologist, wouldn’t you consider the one who gave you great answers to your questions about a rash on HealthTap? I would (if I had a rash). Beyond helping doctors reach new people, HealthTap also provides a platform for doctors to provide something like a FAQ. That means that they spend less time answering the same simple questions over and over.

If you’re interested in the intersection of health care and technology, then a job at HealthTap would be an awesome fit. Here’s their video on why you should work for them:

The available positions most suitable for new or recent grads at HealthTap are pretty technical right now as they include Frontend Software Engineer, Backend Software Engineer, Mobile App Developer, and IT and Operations Engineer. The Interactive Writer / Copy Writer / Editor position looks pretty cool, but it seems like they want pretty significant experience. If you’re not a techie, you may want to try reaching out to jobs@healthtap.com to see if there’s any way you could fit in.

Links to Help You Begin Your Research

Would you use HealthTap?

Internet Brands

Willy Franzen — Wed, 01 Feb 2012 18:07:03 +0000

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

Get Branded

The best way to get a better feel for Internet Brands is to explore their… brands. There are a lot of them, but they typically fit into one of nine verticals: Automotive, Careers, Health, Home, Legal, Licensing, Money, Shopping, and Travel. Chances are that most of the brands will be new to you, but I found a few that I was familiar with. Unlike Vertive, Internet Brands doesn’t shed much light on how they operate. Even the Internet Brands Careers page is filled with mostly generic stuff like “Do you have energy, drive and ambition?” and “Do you have a strong sense of where you are going and how to get there?” Would any job seeker answer no to those rhetorical questions? At least Internet Brands makes up for it with a ton of job postings. Here are the ones that look well suited for an entry level job seeker:

That’s a lot of jobs. Hopefully a few of them will catch your interest.

Links to Help You Begin Your Research

What have you heard about Internet Brands?

Coursekit

Willy Franzen — Fri, 20 Jan 2012 18:42:34 +0000

I’ve been a devoted Apple fanboy since 1990, yet I didn’t watch the liveblogs for their Education Event yesterday. It’s hard to get excited about digital textbooks when you never intend to read a textbook again, but I have to say that I’m looking forward to seeing how much technology will change the ways that future generations learn. Apple pushed a lot of people forward yesterday, but there’s a lot more to education than the content. Communication between teachers and students is essential, and technology can play an amazing role in this relationship. Coursekit is a New York, NY based company that offers “instructors and students amazingly designed tools to manage their courses – calendaring, file management” while making “it unbelievably easy to interact with one another.” It may kill a lot of your excuses for why you didn’t do your homework, but I think that the benefits are pretty obvious.

What’s in Your Kit?

From what I can tell, Coursekit is currently focused on the college market. That probably makes sense, especially considering how terrible the Blackboard experience is for most students. To get a feel for what Coursekit looks like, check out this video (you may have to click through to see it):

There are already professors at top schools using Coursekit, so check out the company’s Case Studies to get a better feel for how the software fits into the education environment. The remaining question is how does Coursekit make money? The short answer is that they don’t–they’re still running on investor cash. As their FAQ explains, the platform is intended to always be free. How they monetize the platform is yet to be determined. If that doesn’t scare you off, then you may want to take a look at Coursekit’s Careers page. They have a number of opportunities that look great for a new or recent grad including:

If you want to help continue the convergence of technology and education, then it would be hard to find a better place to do it than Coursekit.

Links to Help You Begin Your Research

Were you frustrated by your professors’ lack of tech savvy?

Benzinga

Willy Franzen — Tue, 10 Jan 2012 17:20:45 +0000

I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.

Zing!

Benzinga has its own editorial and research team, so they’re not just aggregating financial news and spitting it back to you. They actually focus on three key areas: real-time news, actionable trading ideas and insightful commentary.” It’s hard for me to judge how good the content is considering that I’m not a trader, but Benzinga seems to have generated a good amount of buzz in the finance community. I’m pretty sure that I had heard of Benzinga before, but yesterday someone from their team reached out to me to tell me about some of their positions for new grads. I took a look at their Careers page (which is all about Michigan), and saw some great entry level positions. Their current openings include:

Developer/Programmer Ninja
User Interface / User Experience Expert
News Desk
Talented Writers
Business Developer
Public Relations Guru

There are some great opportunities here to dive in deep early in your career. Take a look at the positions and see if Benzinga’s offer of Faygo (why not Vernors?), Bigby Coffee, Moosejaw tees, and U of M or MSU football tickets is enough to woo you.

Links to Help You Begin Your Research

Have you checked out Benzinga?

Bluefin Labs

Willy Franzen — Fri, 06 Jan 2012 17:58:16 +0000

When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?

Hook a Bluefin

While there’s no doubt about what Bluefin Labs does, they don’t really emphasize their business on the website. You have to scroll down on their home page to learn that their “clients span TV networks, advertising agencies, and brand advertisers” and include AMC Networks, CBS, MTV Networks, Mars, PepsiCo, MediaCom, and lots more. The solution that they sell to these clients is called Bluefin Signals, and you can read about the science behind it here. If you want to get a very basic sense of the kind of data that Bluefin Labs offers, you can check out their sample dashboard. Last night’s hottest show was the Heat vs. Hawks game, which was closely followed up by Jersey Shore (I know which one I would have preferred to watch). I found out about Bluefin Labs from a reader who landed a job there recently. They don’t post specific positions on their Jobs page, but it mentions that they’re looking for people in the following areas:

Machine learning
Natural language processing
Computer vision
Social network analysis
Data analysis
Information visualization
Interaction design
Large scale data storage and analytics
Sales
Account management
Marketing
Product development

That covers a wide range of interests, so don’t be afraid to reach out to careers@bluefinlabs.com and apply for a position in one of those areas.

Links to Help You Begin Your Research

What have you heard about Bluefin Labs?

Lumosity

Willy Franzen — Wed, 04 Jan 2012 17:25:20 +0000

I don’t know about you, but some days I feel sharper than others. Whether I’m trying to spike a volleyball or write a piece of code for this site, I have my good days and my bad days. There are a ton of factors that can affect how you perform on a given task from day to day, and many of them are hard to control. But the best way to overcome these fluctuations is to improve your overall skill through practice. This is pretty straightforward when you’re talking about specific tasks, but what if you are just aiming to improve your mental sharpness? As I’ve learned from reading Moonwalking with Einstein: The Art and Science of Remembering Everything memory is a skill that can be trained just like any other skill. That’s why I was intrigued when I saw a commercial for Lumosity. They’re a San Francisco, CA based company that has used cutting edge science to develop “the most effective online tool for cognitive enhancement.” I’m skeptical of a lot of the claims in favor of brain teaser games, but Lumosity has actually built their products based on research from top neuroscientists at places like Stanford, UCSF, Harvard, and Columbia. It’s hard to argue with that.

Lumos!

People who compete in memory competitions often train in basements with ear plugs and blinders on. That’s what you have to do if you want to memorize the order of a deck of cards in under a minute. But what if you just want to use your downtime to have fun and improve mental performance a little bit? That’s what Lumosity offers. You can play their brain games on your computer or any mobile device. The exercises will help you sharpen memory, focus attention, reach peak performance, and enhance creativity. Lumosity tracks your progress and tailors your training to suit your cognitive goals. They have a ton of success stories, so it seems that a lot of people are finding the games useful. I’m not sure Lumosity accomplishments would be very helpful on your résumé, but maybe their games could help you remember names and more effectively answer questions in interviews. That would be cool–especially if you were interviewing with Lumosity. If that sounds like something that you’d want to do, then take a look at Lumosity’s Jobs page. Right now they have a number of positions posted that might interest you including Customer Care Representative, UI/UX Designer, Interactive Designer, Front-End Engineer, iOS Engineer, Software Engineer, and Technical Support Engineer. If none of those opportunities catch your eye, don’t be afraid to reach to jobs@lumoslabs.com about opportunities on the Marketing or Research side.

Links to Help You Begin Your Research

Have you tried Lumosity?

WhaleShark Media

Willy Franzen — Wed, 28 Dec 2011 14:54:41 +0000

You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.

A Whale of a Deal

I’ll be the first to admit that I’m not brand loyal to RetailMeNot.com, but whenever I search for coupon codes, it seems one of their pages pops up. I can’t tell you how much money I have saved by taking 15 seconds to search for a coupon code when I’m making a purchase. This behavior is getting more and more common, and that bodes well for WhaleShark Media’s business model. If you’d like to learn more about that model and see how a profitable coupon business is built, check out WhaleShark Media’s Jobs page. Right now there are a number of opportunities or new and recent grads including:

Part-time Business Intelligence Analyst
Associate Software Engineer
Merchandiser – Deals2Buy.com
Accounts Coordinator
UX Designer
Visual Designer

There are a number of other interesting looking positions, but they all require more experience, so take a look at these and see if any of them make sense.

Links to Help You Begin Your Research

Do you use coupons?

OpticsPlanet

Willy Franzen — Thu, 15 Dec 2011 16:25:36 +0000

When I was a kid, I had eyes like a hawk. At my best I had 20/12 vision. Then in high school things started getting blurry, and I eventually had to get contact lenses. Luckily, humans have spent a ton of time and energy in developing technology that helps us see better. Whether you want to see something really small, far away, or in the dark, there’s optical equipment that can help you out. The thing is that microscopes, binoculars, night vision goggles, and even glasses aren’t something that you buy casually–you want to buy from someone who knows his or her stuff. OpticsPlanet is a Northbrook, IL based company that employs a whole bunch of those people. They are “one of the world’s leading online retailers of a wide selection of sport optics, tactical and military gear, scientific products, hunting gear, professional grade products and eyewear.” I get excited when I get a new contact lens prescription, so I bet getting to play with some of OptcisPlanet’s offerings would make me giddy.

Seeing Is Believing

When you end up on OpticsPlanet.com, it looks like a pretty generic e-commerce site. I would have never guessed that they generated $82.6 million last year, but thats’ what the numbers from the Inc. 5000 say. They’ve also been growing at a 113% rate over the past three-years, so they must be gaining a significant share in the optics market. I found a video on their About page that gives a pretty good intro to the company, so check it out below:

If you like what you see in the video and you also like the fact that OpticsPlanet was named one of “The Chicago Tribune’s Top Workplaces,” then you have to take a look at their Careers page. Right now they have some great opportunities for new or recent grads including:

User Interface Designer
Communications Designer
Content Project Manager
Junior Web Developer / JavaScript
Accounts Payable Specialist
Call Center Quality Assurance
Risk Management – Order Review Agent
Search Engine Optimization Specialist
Pay Per Click Marketing Specialist
Online Marketing Specialist
Copywriter
Vendor Services Account Coordinator

There are all kinds of opportunities at OpticsPlanet, so take a really close look and see if you like what you see.

Links to Help You Begin Your Research

What would you get from OpticsPlanet?

Say Media

Willy Franzen — Tue, 13 Dec 2011 18:05:27 +0000

When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”

What Do You Say?

Say Media has built a network with massive reach–400 million monthly unique visitors. Not only do they provide services that bring together advertisers and publishers, but they also own Blogs.com and TypePad. It’s all about “passion-based media properties,” whether SayMedia owns them, provides the technology to run them, or helps monetize them. Say Media bases everything that they do on 7 principles:

Attention is scarce

Passion is abundant

Media is fluid

Advertising is content

Storytelling is vital

Influence is earned

Engagement is a science

If you want to learn how Say Media came up with those principles and how they put them to work, then take a look at their Careers page. Right now they have a few jobs that you may want to check out including Financial Analyst, UI Site Designer, Technical Account Manager, and Sales Executive (Toronto, Canada). There are a variety of interesting opportunities at Say Media, so give them a shot.

Links to Help You Begin Your Research

What have you heard about Say Media?

Proper Cloth

Willy Franzen — Tue, 22 Nov 2011 18:18:54 +0000

Want to try Proper Cloth? Use this link to get $25 off your first shirt. It’d probably help to have a shirt that fits when you’re interviewing.

I’m a big guy at 6’3. I typically enjoy the benefits of being tall, but there are disadvantages like having to knee myself in the face on airplanes and not being able to hear a single word that anyone under 5’8 says in a loud room. I’m not so tall that I need to shop at specialty stores for clothes, but I’m just at the point where clothes off the rack don’t fit all that well. I fixed my pants problem with Bonobos, but I have a ton of shirts (button downs, t-shirts, sweaters, and more) that fit beautifully until I start actually moving around–then they somehow bare my midriff like I’m a teenage girl. Nobody needs to see that, which is why I should probably start buying custom shirts from a place like Proper Cloth. They’re a New York, NY based company that makes it “super easy to buy stylish, quality dress shirts that fit.” I haven’t tried them yet, but it’s probably about time that I go custom.

Get a Proper Job

Proper Cloth has been around since 2008, but it seems that they’ve recently become more serious about growth. Maybe it’s because GQ named them “our new favorite online shirt maker.” Or maybe it’s because of their Perfect Fit Guarantee. They work with you to get the exact fit you want on your first shirt. After that they save your measurements so that all other shirts fit just as well. You really should read up on the guarantee, because it’s core to the business. Then you should take a look at Proper Cloth’s shirt designs to get a better sense of what they offer. But don’t be dismayed if you don’t like anything that they have to offer, as Proper Cloth allows you to design your own shirt. I wonder if they’ll let you design your own job? I don’t have any answers on that right now, but I did find their job postings on Startuply. Right now they’re looking for a User Interface Designer/Graphic Artist, a Customer Service and Operations Lead, and an Analytical Marketing Engineer. All of the positions look well suited to a new college grad, so check them out.

Links to Help You Begin Your Research

Have you bought any shirts from Proper Cloth?

BookRenter.com

Willy Franzen — Mon, 21 Nov 2011 17:38:14 +0000

We’ll be wrapping up our survey soon, so speak now and help shape the future of ODOJ.

I’m convinced that textbook publishers are just really expensive money launderers. You spend an outrageous amount of money on some book that you probably won’t even open, and at the end of the semester you sell it back for 15% of what you paid for it. Your money is clean and you’re slightly more educated, yet there’s this sinking feeling that you’ve been had. Academic publishers have built monopolies title by title, and they’ve reaped the rewards for decades. It’s finally coming to an end. There are now open-source publishers like Flat World Knowledge and textbook rental services like Chegg and BookRenter.com that are digging into the publishers’ profits. Today we’re going to focus on San Mateo, CA based BookRenter.com which was founded in 2006 “to make education more affordable for everyone.” From what I can tell, they were the first textbook rental service, and they’ve been growing big time since they launched.

The End of Rent Seeking

You could make a pretty strong argument that textbook publishers are just rent seekers. They use their connections to professors to charge above market prices. Oddly enough, it’s the rental business that might just put an end to their monopoly power; though, I do wonder whether a move to digital publishing will tip the scales back towards the publishers. Anyway, BookRenter.com has built a remarkable business by making a capital investment in tons of textbooks and building out the logistics to get the books quickly to and from students. Now BookRenter.com just needs to get more and more students to try renting. That should be easy considering that they can easily save an average student more than $500 a year. If you’re liking what BookRenter.com is all about, then take a look at their Jobs page. They have a ton of open positions including:

There are all kinds of great options at BookRenter.com, so join their team and help put textbook publishers in their place.

Links to Help You Begin Your Research

What’s your worst college textbook horror story?

Brunner

Willy Franzen — Tue, 15 Nov 2011 16:42:55 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.

It’s Funner at Brunner

Brunner does work in a variety of areas including Insight and Startegy, Creative, Digital, Communications Planning, Media Planning and Buying, Mobile, Public Relations, Social Media, Shopper Marketing, One-to-One, and Measurement and Analytics. And they do it for big names like Heinz, Bob Evans, GNC, GlaxoSmithKline, Zippo, and Huffy. You can take a look at their work to get a better sense of their approaches to different kinds of campaigns. I really like the print campaign they did for Case Knives, but I’m sure you’ll have your own favorite. Brunner also has a great People section on their website, so you can get to know more about some of the folks behind the work.

If you’re digging what Brunner is all about, then you’ll want to take a look at their Careers page. They currently have a few opportunities that could be suitable for new or recent grads including Interactive Designer, Interactive Media Planner/Buyer, and User Experience Designer in Pittsburgh. There’s also an Interactive Media Planner/Buyer position in Atlanta. Additionally, Brunner encourages job seekers to apply to future openings or to apply for freelance work. There’s also an internship program and a Career contact on their Contact page, so you have a number of options if you’re trying to get in at Brunner.

Links to Help You Begin Your Research

What have you heard about Brunner?

PerkSpot

Willy Franzen — Fri, 11 Nov 2011 17:23:02 +0000

Happy Veterans Day. Thank you to those of you who served or are serving our country. If you’d like to use today for job search inspiration, you may want to check out jobs at the Department of Veterans Affairs.

Every job has its perks. Sometimes you have to look hard to find them, and sometimes they’re made apparent to you on your first day. A big part of the reason that I decided to intern at Orvis was that I knew I’d get a 50% discount off of everything they sold. It was awesome for someone as addicted to fly fishing as I am. As I proved, perks can be a huge recruiting tool for employers. Yet a lot of employers do a terrible job organizing, managing, and letting their employees know about perks. What’s the point in offering something if employees don’t even know it’s available to them? PerkSpot is a Chicago, IL based company that helps employers solve this problem. They have built a “proprietary technology platform” that provides “employees with a single point of access for specialty benefits, personal insurance products, and discounts on consumer goods and services.” It’s all online and in one place.

Perk Up!

I learned about PerkSpot when I met Chris Hill, the Founder & CEO, at a Chicago entrepreneurship event. We had a lot to talk about since we’re both working in the HR industry. What I liked about PerkSpot right off the bat is that they not only help employers organize the perks that they already offer, but they also help them find new perks to offer by linking them up with merchants. Although I haven’t seen PerkSpot’s software in action, it must be pretty good considering that Starbucks, DirecTV, AirTran, Williams-Sonoma, and CDW are all PerkSpot clients. If your ears perked up when you heard about what PerkSpot is doing, then you’ll probably want to check out their Jobs page. Right now they’re looking for a C# Web Developer and a Web Designer/UX Ninja. I know that they also have non-technical positions (just none that are open right now) because one of my other friends is a Marketing Coordinator there. So if you’re serious about getting in on the perks of working at PerkSpot’s perks, feel free to e-mail me at willy@onedayonejob.com and I can make an intro to Chris. He’s a busy guy (and so am I), so please make sure your intro e-mail is something that I’ll feel is worth passing along.

Links to Help You Begin Your Research

What’s the best perk that you’ve ever heard of?

Refinery29

Willy Franzen — Thu, 10 Nov 2011 17:38:05 +0000

Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.

Show Your Refinement

I learned about Refinery29 from a blog post by my friend Charlie O’Donnell. The post touches on something really cool that Refinery29 is doing that I think more companies should do. They started out by focusing on editorial and grabbing attention to sell to advertisers. That’s what most companies in this space do, and it works, but why not take the extra step? Refinery29 has built it’s own e-commerce product called Reserve, and it’s essentially built on the daily deal model. It’s smart because it allows Refinery29 to capture even more value from their users than they do by selling advertising. I think we’ll see more and more companies do this–build media products as channels to promote their own products (I guess it’s nothing new considering the same idea is where Soap Operas got their start). I highly recommend that you dig into Refinery29′s content and get a better feel for who they are. If you like what you see, then you should probably check out their Careers page. They have a bunch of cool opportunities that might appeal to new or recent grads including:

Account Manager
Miami Editor (Miami, FL)
Los Angeles Editor (Los Angeles, CA)
Marketing Data Analyst
UX + Interaction Designer

There are a bunch of other positions, but they generally have more significant experience requirements. Hopefully something at Refinery29 will catch your eye and be a great fit.

Links to Help You Begin Your Research

What have you heard about Refinery29?

W3i

Willy Franzen — Wed, 02 Nov 2011 16:19:57 +0000

Sponsored Job: PEAK6 is a Chicago, IL based proprietary trading firm that specializes in inventory and risk management, and they’re hiring a Junior Project Manager.

I recently discovered an awesome iPhone/iPad flight simulator/shooter game called MetalStorm: Wingman. It’s free, and it’s a lot of fun, but the publisher is constantly trying to eke revenue out of the game. There are ads, upsells to buy new planes and weapons, and suggestions of other apps to download. It’s that last one that caught my attention, and it led me to a company called W3i. They’re based in Sartell, MN, and they are in the business of “intelligently connecting people to apps.” They do this with both mobile and desktop apps, and they provide an opportunity for app developers to both expand the reach of their software and make money by promoting other apps.

Put the App in Apply

Believe it or not, W3i isn’t some startup. They’ve been in the business of promoting apps for over 10 years (and they’ve been profitable for most of the time!). That means that they’ve had to constantly adapt as the landscape of software downloading has changed. Some companies would get crushed by all of the changes in technology and app store rules (depending on Apple’s whims must be tough), but it sounds like W3i has responded by doubling sales since last year. If you want to really dig into what W3i does, you can read up on their offering for both desktop apps and mobile apps. You may also want to check out what they’ve done for some of their clients. If you like what you see, you’ll want to head over to W3i’s Careers page, which is beautifully done. You can learn about Life at W3i, browse careers by department, or head straight to a list of all of their current openings. The best positions for new grads include:

There are a ton of awesome opportunities at W3i, so hopefully one of them will be just what you’re looking for. If not, you can also apply for Future Opportunities. (I’m assuming that all of these positions are in the Sartell office because nothing states otherwise, but W3i also has offices in San Francisco, Berlin and Minneapolis.)

Links to Help You Begin Your Research

What are your favorite apps?

TicketLeap

Willy Franzen — Tue, 18 Oct 2011 15:58:44 +0000

Last week we told you about Blue Chip Career, so here’s another reminder to check them out. They offer personalized guidance from seasoned executives to help you overcome your biggest job search challenges. Get paired with one of their experts and receive the inside scoop on how to land the job of your dreams.

Last September I went to see Seth Godin. I bought a ticket online and was pleasantly surprised a few days before the event to learn that it allowed me to bring a friend. The event was great–just what I would expect from Seth. Every detail went smoothly, even the ticketing process, which was done through TicketLeap. I barely noticed them when I originally registered for the event (which what you want from a ticketing provider), but when a reader e-mailed a few months ago to tell me that she landed an internship with TicketLeap I decided to take another look. They’re a Philadelphia, PA based company that was started in 2003 “to bring professional-grade ticketing to events too small to get the attention of the big ticketing companies.” They offer a great user experience, and their cost is pretty much unbeatable–$1 per ticket for events $10 and under, $2 per ticket for events over $10, and free for all free events.

Take a Leap

While I often like to tout a company’s client list, I’m not going to do that with TicketLeap. They’re not about serving the big names, they’re about serving the little guys with a product that would be suitable for many of the big guys. While I’ve been able to enjoy the TicketLeap from the attendee side, I haven’t tried it from the event organizer side, but it sounds great. TicketLeap thinks their product stands out for 7 reasons that range from great design to dedicated customer support to awesome analytics. What I think is most interesting about TicketLeap is that they have built a marketing platform into their ticketing solutions. It’s exactly what event organizers need if they want to sell out. If you’re digging what TicketLeap is doing, then you’ll want to head over to their Careers page. Right now they’re looking for Inside Sales Reps. I did a little more digging using our job search engine and also found positions for a User Interface Designer and an Energetic Assistant.

Links to Help You Begin Your Research

Have you ever used TicketLeap?

DoubleVerify

Willy Franzen — Fri, 14 Oct 2011 16:01:08 +0000

Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.

They’ll DoubleVerify Your References

DoubleVerify’s verification is based on looking for six signals: Innapropriate Content, Geo-Targeting, Competitive Separation, Ad Placement, Fraud Detection, and Online Behavioral Advertising Compliance. They have technology that allows them to assess these areas so closely that they can identify problems with a single impression (ad view). It’s all part of their mission to “work tirelessly to keep brands safe, advertisers confident, and online advertising more accountable and trusted.” They must be doing a good job, as they’ve already worked with more than 200 Fortune 500 companies. If you want to learn more about how DoubleVerify is doing what they do, you should definitely read up on their Solutions and their Technology. If that piques your interest, then you should head over to DoubleVerify’s Careers page. Right now they have a number of openings including Product Support Engineer, UI Designer, and Technical Writer. They also have locations in Israel and the United Kingdom, so you may also want to check those out.

Links to Help You Begin Your Research

What do you know about DoubleVerify?