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Entry level jobs in Software Development

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Software Development. You can also look at internships in Software Development.

Return Path

by Willy Franzen on February 9, 2011

There’s only one thing more annoying than getting spam in your inbox—getting real messages sent to your spam box. Unfortunately, because spam is such a problem, ISPs are extremely strict about which e-mail messages get through spam filters. This can sometimes be a problem when you’re sending e-mail individually, but it becomes a much bigger problem when you’re sending bulk. Whether you’re sending hundreds of thousands of messages a month like I am or billions of messages a month like Facebook does, you have to ensure that your e-mails get to your users inboxes. It’s a complicated science, but there are companies that specialize in e-mail deliverability. One of—if not the biggest name in the industry is Return Path. They’re headquartered in New York, NY with major offices in Broomfield, CO and Sunnyvale, CA, and they’re experts on all of the issues surrounding e-mail deliverability and spam detection.

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Tagged as: account management, all employers, analyst, California, Colorado, customer service, e-mail, finance, information technology, New York, sales, software development, web development

FactSet Research Systems

by Willy Franzen on February 8, 2011

The world of high finance is mind-bending. Billions and even trillions of dollars are being exchanged, yet no paper money is actually changing hands. It gets even crazier when you realize that real people are behind all of these transactions. They’re constantly making decisions that affect more money than you’ll probably accrue in your lifetime—and it’s not even their money (some of it might even be yours). When it comes to finance, research is crucial to sound decision making, and as technology has evolved, research has become more and more plentiful. FactSet Research Systems is a Norwalk, CT based company that provides investment analytics tools. As they put it, “FactSet enhances productivity of the global investment professional by providing superior workflow solutions.” It does this by consolidating “all the tools you need to monitor global markets, public and private companies, and equity and fixed income portfolios in a single, intuitive interface.”

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Tagged as: Alabama, all employers, analyst, analytics, California, communications, Connecticut, consulting, data, engineering, finance, human resources, Illinois, investment, law, Massachusetts, New Jersey, New York, product development, research, software development, Texas, training

Khan Academy

by Willy Franzen on February 5, 2011

I went to Cornell, you ever heard of it? Maybe you have, but I bet you didn’t know that the university’s motto is ranked #1 across all American colleges and universities. The motto is “I would found an institution where any person can find instruction in any study.” I guess that explains why I was able to take a course in Meat Science. Anyway, the motto is great, but it’s not really true. A Cornell education isn’t really accessible to anyone, but a Khan Academy education is one. It’s a non-profit organization based in Mountain View, CA “with the mission of providing a world-class education to anyone, anywhere.” They do this by providing online video lessons in a wide range of topics including Algebra, Banking and Money, Brain Teasers, Chemistry, Finance, Statistics, Venture Capital and Capital Market, and lots more.

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Tagged as: all employers, California, education, non-profit, software development, video, web development

Precision Therapeutics

by Willy Franzen on February 4, 2011

In just the past year and a half, I’ve lost two important people in my life to cancer. Chances are that you’ve been similarly affected by the disease considering that 1 in 4 deaths in this country are caused by cancer and that there were more than 1.5 million new cancer cases last year. The numbers sound grim, but every year we’re getting better and better at treating cancer. One of the major trends that I keep hearing about is that doctors are starting to see cancers as individual diseases instead of as one disease that affects many areas of the body. Precision Therapeutics is a Pittsburgh, PA based company that is taking this idea once step further. They believe that cancer should be treated at an individual level. In other words, they see every single case of cancer as potentially unique, and they want to help doctors and patients find the best way to treat it.

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Tagged as: administrative, all employers, analyst, biology, biotechnology, data, health care, medicine, Pennsylvania, pharmaceuticals, research, science, software development

UrbanDaddy

by Willy Franzen on January 28, 2011

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

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Tagged as: advertising, all employers, analyst, California, copywriting, design, e-mail, editing, editorial, Florida, food, Georgia, interactive media, marketing, Massachusetts, media planner, Nevada, New York, online media, planning, quality assurance, sales, social media, software development, sports, Texas, travel, trends, Washington DC, web development, writing

Wikia

by Willy Franzen on January 26, 2011

Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.

If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a job seeker you need to be constantly learning about new stuff. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.

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Tagged as: account management, advertising, all employers, bilingual, California, community management, design, entertainment, international, marketing, sales, social media, social networking, software development, user experience, video games, web development

Organic Motion

by Willy Franzen on January 25, 2011

Last week I came across a pretty cool picture from the filming of Pirates of the Caribbean (I have no idea which of the movies). It shows what the actors looked like when the movie was being filmed, and then what they actually look like in the movie with all of the CGI and special effects. How do actors take themselves seriously with little balls stuck all over their body? Fortunately, they won’t have to much longer if Organic Motion has anything to say about it. They’re a New York, NY based company that “a leading innovator of computer vision and highly advanced motion capture systems.” They’ve developed a combined software/hardware solution that enables computers to capture the motion of humans and other organisms—no little balls necessary. It’s a huge breakthrough that can be used in all kinds of different applications.

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Tagged as: all employers, animation, New York, software development, special effects, video

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

Build-A-Bear Workshop

by Willy Franzen on January 20, 2011

Today the Fortune 100 Best Companies To Work For list came out. I’m not a huge fan of these lists, because they seem to be mostly driven by PR prowess. Still, they can be great tools to learn about new companies, which is why I’ve been running through the list to see which companies might appeal most to college students and grads. One that stood out right away was Build-A-Bear Workshop, which came in at #48 on the list. I’ve never built a bear, but I’ve walked by enough of their packed-with-kids stores to understand the brilliance of their business—they turn buying a stuffed animal into an activity. The company is headquartered in St. Louis, MO with stores across the country and a distribution center in Columbus, OH. Now, Build-A-Bear Workshop is really big on bear puns, so if you can’t deal with that, you better stop reading now.

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Tagged as: accounting, administrative, all employers, analyst, design, finance, graphic design, human resources, interactive media, international, marketing, merchandising, Missouri, nationwide, Ohio, operations, planning, product development, public relations, purchasing, retail, software development, user experience, web development

Farsounder

by Willy Franzen on January 19, 2011

I’m sure that you’ve all heard of sonar, but how many of you have actually used it? My first real experience with sonar was in college when I was part of a research team trying to find the Finger Lakes equivalent of the Loch Ness Monster. Ok, that’s an exaggeration. I was actually fishing on a friend’s boat, and he taught me how to use a sonar unit to catch Lake Trout. It’s pretty cool—you can actually watch your jig drop down to the bottom of the lake, and you can watch on the screen as little blobs of pixels occasionally chase it—these are fish. It’s half video game, half real life fishing. Obviously, there are far more serious and important uses of sonar, and that’s what Farsounder is all about. They’re a company based in Warwick, RI that “is one of the world leaders in the design, manufacture and marketing of 3D sonar systems for a variety of applications in the commercial, recreational, defense and homeland security markets, internationally as well as domestically.” Two-dimensions is great when you’re fishing, but if you’re navigating a large, expensive ship around underwater obstacles, three-dimensions is the way to go.

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Tagged as: all employers, defense, navigation systems, Rhode Island, shipping, software development, transportation

RecycleBank

by Willy Franzen on January 18, 2011

I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.

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Tagged as: advertising, all employers, business development, design, environmental, finance, green, local, local marketing, marketing, New York, outreach, recycling, sales, social media, software development, sustainability

Conrad Foundation

by Willy Franzen on January 15, 2011

When I was in high school, I got good grades, did community service work through my church, played baseball and basketball, and ran a fan website about my favorite rapper (it was a long time ago, and it was profitable). It may sound like a lot, but I can’t believe how much time I wasted. High schoolers are capable of a lot, and they need to be challenged. That’s exactly what the San Francisco, CA based Conrad Foundation does. They’re a non-profit organization that challenges “high school students to create innovative products using science, technology, and entrepreneurship to solve real-world, 21st century problems.” They do so through the Spirt of Innovation Awards, which is a competition put on in honor of Pete Conrad (whom the foundation is named after), the astronaut who commanded Apollo 12. Pete was expelled from a prestigious high school because he couldn’t read or spell. It turned out that he was dyslexic, and the headmaster at his new school was able to help him make the most of his genius. After high school he went to Princeton and the moon. Not bad for someone who couldn’t read or spell in high school.

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Tagged as: administrative, aerospace, all employers, California, development, education, energy, entrepreneurship, events, green, information technology, innovation, non-profit, operations, research, social entrepreneurship, software development, sustainability, web development

Seeing Interactive

by Willy Franzen on January 14, 2011

Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.

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Tagged as: account management, administrative, advertising, all employers, newspaper, operations, publishing, sales, software development, Texas, web development

SpeakerText

by Willy Franzen on January 11, 2011

Sponsored Job: Have a passion for helping people and an excellent understanding of online community dynamics? Boston, MA based PatientsLikeMe is looking for you. One of their Community Moderator jobs was featured here in March and, voila!, they hired reader, Liz Morgan. Are you their next Liz? (Don’t worry they’ll call you by your real name.) Find out more and apply here.

I’m always amazed by how lame job postings are (why do you think I started doing this?). If a Marketing department tried to sell products the way HR departments sell jobs, they’d have been fired a long time ago. Even the job postings that I consider to be good are pretty mediocre in the grand scheme of things—and they look a lot like other “good” job postings. Yesterday I came across a job posting that really stood out from any others that I’ve seen lately—maybe it’s because the “Entry Level Hustler” position is pretty unique on its own. But first let’s talk about the company offering the position. They’re called SpeakerText, and they’re a San Francisco, CA based startup that offers “a premium service for video publishers that turns video into text so that it can be searched, shared and accessed by everyone.” We’ve all become accustomed to being able to search text (I know I get aggravated at not being able to search a hard copy book). But now that video is so popular, we have this new mass of online information that can’t be searched. SpeakerText is trying to solve this problem through crowdsourcing.

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Tagged as: administrative, all employers, business development, California, customer service, design, finance, marketing, online marketing, sales, social media, software development, user experience, video, web development

The Public Learning Media Laboratory

by Willy Franzen on January 8, 2011

I’m always on the lookout for startup non-profits. Even though they don’t offer the most (any?) certainty when it comes to jobs, I think that they offer some of the most exciting opportunities out there for new and recent college grads who are service minded. That’s why I got excited when I came across The Public Learning Media Laboratory. They’re a Boston, MA based non-profit organization that “applies new scientific findings and technological solutions to create systemic improvement in elementary and middle school education.” In other words, they’re devoted to making the most of the billions of dollars that we as a nation are investing in education. By providing tools to help teachers be more effective, The Public Learning Media Laboratory has the ability to really push educational outcomes forward for our nation’s youth.

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Tagged as: all employers, education, marketing, Massachusetts, non-profit, online marketing, social media, software development, teaching, web development

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

Sifteo

by Willy Franzen on January 6, 2011

Today marks the official start of CES or the Consumer Electronics Show in Las Vegas. It’s a big deal for tech and gadget junkies, as companies big and small, new and old make major announcements at the show. In past years we’ve seen game changing products like the Compact Disc, HDTV, the Nintendo Entertainment System, the DVR, Blu-Ray Discs, and lots more introduced at CES. One of the early announcements that caught my attention came yesterday from Sifteo, a San Francisco, CA based gaming company (I originally heard about them from Brad Feld’s Blog—he’s a Venture Capitalist invested in Sifteo). They’ve finally opened up an “Early Access” program (it’s already sold out) for their “alternative game system.” We’ve seen iPhones, iPads, and other touch-based mobile devices open up gaming to the masses, while we’ve also see products like the Wii, Xbox Kinect, and Playstation Move change the way that we interact with console-based games. Sifteo has taken a little from both sides and created a completely new way to game that you’ll have to see to fully comprehend.

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Tagged as: administrative, all employers, California, design, education, engineering, software development, toys, video games, web development

Get Satisfaction

by Willy Franzen on January 4, 2011

Think back to Christmas morning when you were a kid (or on your birthday or whenever you received gifts). You get that present that you’ve been begging your parents for, you open it, and you start playing. And you just can’t get it to work properly. The instructions are confusing, and calling the number on the box just leads to a phone tree. There has to be a better way to interact with the company. That’s where Get Satisfaction comes in. They’re a San Francisco, CA based company that provides an online platform for customer communities. Companies can have official Get Satisfaction pages where they interact with their customers, or customers can create a Get Satisfaction page for any company to start interacting with other customers (and hopefully force the company’s hand to start participating in the community). Often another customer will be able to fix your problem, and if they can’t, there’s a good chance that the company’s employees will chime in.

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Tagged as: all employers, California, community management, customer service, social media, software development, web development

JustSpotted

by Willy Franzen on December 30, 2010

Yesterday I was playing beach volleyball when my girlfriend ran up to me as excited as could be. She had taken a walk and spotted a celebrity on the way. Ok, celebrity may be a bit of an overstatement, but Jill Zarin of Real Housewives of New York City is certainly famous. So, we grabbed our camera and tried and failed to get a good paparazzi shot. Back when I lived in Connecticut, a celebrity sighting beyond Paul Newman or Don Imus was pretty unusual for me; however, now that I live in downtown Chicago, I’m seeing famous people left and right. I see Oprah and Jesse Jackson at the gym. I’ve had breakfast next to Charles Oakley, seen Greg Olson out on the town, and dined at the same restaurant as Johnny Damon. Celebrity chefs like Rick Bayless and Graham Elliott have restaurants a few blocks from my apartment, and I’ve even seen the entire Chicago Blackhawks team with the Stanley Cup. If I wanted to share all of those sightings with you in real-time, I could do it on JustSpotted. It’s a celebrity-spotting site run by a San Francisco, CA startup called Scoopler.

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Tagged as: all employers, analyst, design, entertainment, journalism, local, local marketing, mobile, software development, web development

Aviary

by Willy Franzen on December 27, 2010

Remember when you had to pay big bucks for software? You’d buy a CD, install it on your computer, and then you finally got to use it. Now it’s way easier. Lots of startups have created online productivity suites akin to Microsoft Office, and Google Apps has really changed the way that a lot of people work on their computers. But what if you want to edit an image, song, movie, or do some other creative endeavor? Software for that kind of stuff is still really expensive, right? Nope. Aviary is a New York City based company that “is on a mission to make creation accessible to artists of all genres, from graphic design to audio editing.” They provide a suite of free online tools that are way more powerful than most cloud-based software that you’re used to.

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Tagged as: all employers, arts, design, New York, software development, web development

Pencils of Promise

by Willy Franzen on December 26, 2010

What do you want most in the world? Maybe it’s changed since yesterday because of something left under the Christmas tree, but chances are that changing the answer to that question isn’t so easy. For a small boy begging on the streets of India, the answer was pretty simple. A pencil. Adam Braun is a guy who gave a kid a pencil, a smile, and a promise of a better future. Adam Braun continued backpacking across the world, and giving out pens and pencils—thousands of them. Eventually his idea turned into a non-profit organization called Pencils of Promise. They’re based in New York City, and they now build schools for the 75 million children in the world who don’t even have access to a pre-school education. As important as schools are, the pencils and backpacks still play a huge role in what Pencils of Promise does.

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Tagged as: all employers, design, education, fellowship programs, international, international development, New York, Nicaragua, non-profit, outreach, software development, user experience, web development

Spin Master

by Willy Franzen on December 23, 2010

I may be 26 years old, but I still love getting toys for Christmas. I don’t mean expensive gadgets—I mean real toys. In past years I received gifts like a Marshmallow Shooter and a Fisher-Price T.M.X. Tickle Me Elmo (only entertaining for about five minutes), and this year I got the most awesome remote control helicopter ever. It’s not an Air Hogs helicopter, but I’ve always been impressed with that particular brand. They do some pretty cool stuff when it comes to flying toys, so I thought that my Christmas List could help your job search. Spin Master is the Toronto, CA based company (with locations in the US) that owns the Air Hogs brand in addition to other toy brands like Aquadoodle, Bugville, Flick Trix, Liv, Moon Dough, Zoobles, and plenty of others. They make all kinds of stuff that you and I are too old to play with, but I guess you’d have an excuse if you worked for them.

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Tagged as: all employers, California, Canada, community management, customer service, design, flash, holiday, information technology, international, marketing, merchandising, sales, social media, software development, supply chain, toys, web development

Bluefly

by Willy Franzen on December 14, 2010

I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.

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Tagged as: all employers, apparel, buyer, data, design, e-commerce, fashion, inventory control, merchandising, New York, software development, style, web development

Hunch

by Willy Franzen on December 10, 2010

Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.

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Tagged as: all employers, business development, e-commerce, interactive media, marketing, New York, online media, social media, social networking, software development, web development

Dachis Group

by Willy Franzen on December 9, 2010

Do you know what I hated most about college? Group projects. Even if I had a good group (and I usually had at least one slacker and one know it all), getting everyone together and communicating about who was doing what over the course of the project was a pain in the butt. Technology has come a long way in the five years since I graduated college, but I’m sure that group projects are still a pain. Now, imagine doing it in a corporate environment on a daily basis with some outdated technology platform that you’re required to use. There is some really cool stuff happening at the nexus of work, technology, and relationships, but most companies are missing out on the potential gains. Dachis Group is a company headquartered in Austin, TX that helps “businesses to create and capture value from emerging trends in technology, society and the workplace.” They do “social business design,” and they do it well.

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Tagged as: all employers, analyst, Australia, communications, community management, consultin, design, human resources, Indiana, information technology, international, Missouri, Oregon, social media, social networking, software development, Texas, United Kingdom, user experience, web development

JungleCents

by Willy Franzen on December 7, 2010

If you’re up on tech and startup news, then you probably heard about how Groupon spurned an estimated $6 billion buyout from Google and how LivingSocial just took on a $150 million investment from Amazon. Daily deals are huge business, while daily jobs are… growing. I’m not really a big fan of all of the “me too” startups in the daily deal space, but I came across one this morning that impressed me. It’s called JungleCents, and it’s based in San Francisco. While Groupon and LivingSocial have become so valuable because of their ability to develop relationships with local business, JungleCents is using lessons learned from these two giants but staying away from local markets. Once a week JungleCents offers a discounted gift card to an online retailer—it could be a major name or lesser known online boutique. You can get a gift card at a huge discount, and JungleCents takes a cut too.

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Tagged as: all employers, business development, California, e-commerce, marketing, sales, software development, web development

FetchBack

by Willy Franzen on December 6, 2010

We love Bonobos because they make and sell awesome men’s clothing, but they also have awesome jobs. Right now they’re looking for a new Customer Service Ninja. If you’re interested, send your application to willy@onedayonejob.com and I’ll make sure it gets the attention it deserves (I’ve got an in). And if you want to try before you “buy,” here’s $50 off your first order.

If you’ve been doing some online holiday shopping, you may have noticed a new Internet trend. Once you visit a company’s site, you keep seeing their ads on every other site you go to. It’s called retargeting, and it’s the next big thing in Internet marketing/advertising. Why? Because it’s often cheaper than other forms of advertising, yet way more effective. The way it works is that companies drop a cookie (see the Wikipedia entry on cookies to learn more) on your computer when you visit their website. Ad networks can read this cookie, and they know to show you ads for products that you’ve already shown interest in (which means that you’re way more likely to buy). Lately I’ve been seeing a lot of ads for Bonobos and TOMS Shoes. Hopefully you haven’t been shopping for anything too embarrassing. Anyway, retargeting is taking off, and one of the big names in the business is Tempe, AZ based FetchBack. In fact, they’ve already been acquired, but they still seem to be running independently.

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Tagged as: account management, advertising, all employers, Arizona, business development, marketing, online marketing, sales, software development, web development

Disaster Accountability Project

by Willy Franzen on December 5, 2010

We got a few inches of snow here in Chicago yesterday. It wasn’t an all out disaster like it might have been in a southern state where an inch of snow is cause for shutting down everything, but I’m sure it caused a few headaches for people. Even simple things like a small snowstorm remind us that we can’t control everything. Disasters, whether they’re caused by weather, accidents, terrorists, or negligence, are always a risk. There’s not much that we can do to prevent most types of disasters, but we can always be better prepared to cope with them. The Disaster Accountability Project is a West Hartford, CT based non-profit organization that aims to improve “the nation’s disaster management systems through public accountability, citizen oversight and empowerment, whistle-blower engagement, and policy research.”

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Tagged as: advocacy, all employers, communications, Connecticut, design, development, events, grant writing, law, non-profit, organizing, outreach, public health, public policy, radio, research, software development, sustainability, web development, writing

Wetpaint

by Willy Franzen on December 1, 2010

I don’t know how many of you are data nerds like me, but I love checking out Google Trends to see what people are searching for. One of the things that I often notice is how much search traffic (especially in the evening) is driven by television. It seems as though everybody is watching tv with a laptop/iPad/iPhone within reach. That’s why Wetpaint, formerly a company that enabled people to make their own wikis, has adapted their proprietary publishing platform “to produce premium branded media destinations featuring professionally authored content” focused on television and fashion. Wetpaint, which is based in Seattle, WA, intends to move into other niches as they grow, but for now they’re extremely television focused. And they’re pretty confident that they can develop, deliver, and monetize this content much more effectively than “traditional web publishers.”

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Tagged as: all employers, blogging, editing, editorial, interactive media, online media, publishing, social media, social networking, software development, television, Washington, web development, writing

Prospectiv

by Willy Franzen on November 29, 2010

Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.

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Tagged as: advertising, affiliate marketing, all employers, business development, copywriting, e-mail, marketing, Massachusetts, New York, online marketing, operations, sales, software development, web development, writing

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