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When you’re running an online business, your biggest challenge is usually getting people to visit your site. That’s why Google has been able to build a multi-billion dollar business–they are able to consistently send sites substantial, high quality, targeted traffic. Because site owners are investing so much money in building traffic (whether they do it organically or pay for advertisements), they often overlook another part of the equation that is nearly as important: making the most of having a site visitor’s attention. This may mean getting them to read a piece of content, click on an ad, or buy a product. Whatever your business goal is, you want to make sure that your content is encouraging site visitors to do what you want them to do. That’s where Monetate comes in. They’re a Conshohocken, PA based company that helps “marketers test and target product pitches and site features.” Monetate covers all the technical hurdles so that in-house creatives can stick to doing what they do best and not worry about dealing with the IT department to implement the changes that they want.
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