We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.
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Humans are really good at destroying history. It’s not usually intentional, but it’s hard to know what will be historically significant before it’s historically significant. Since most of us are constantly running out of space for “stuff,” it’s nearly impossible not to replace the old with the new. It’s happened with architecture, cars, toys, books, nature, and pretty much everything else we’ve touched, but nowhere is it happening more quickly than on the Internet. Old information is constantly being replaced with new information. It seems like a good thing–and it generally is–but we need to start coming to terms with the fact that more and more of our history is happening online. Luckily, we have the Internet Archive. They are a San Francisco, CA based non-profit that has been “building a digital library of Internet sites and other cultural artifacts in digital form” since 1996. They’ve built an amazing resource, that you can access through the Wayback Machine. You can type in any URL and see what it looked like in the past. It’s amazingly cool, but a bit embarrassing for those of us who had websites back in the day.
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The thing that I love most about the Inc. 5000 is the diversity of the companies. While there are definitely some strong themes throughout the list, there are companies doing all kinds of things in all kinds of places–and succeeding. One of the biggest themes on the list is that online marketing is offering massive opportunity to new companies. One Click Ventures is a Greenwood, IN based company that is big on Internet marketing. Unlike many of the other companies on the list, they do the marketing for themselves, not for clients. One Click Ventures runs a number of e-commerce properties including ABC Neckties, Affordable Scarves, Handbag Heaven, Inexpensive Watches, Reading Glasses Shopper, TravelProducts.com, Socks4Life, and Sunglass Warehouse. Each of these sites is in a very competitive niche, so it should be no surprise that One Click Ventures claims to have a distinct competitive advantage with their “marketing engine” that “consists of a diverse team of subject matter experts, including SEO, PPC, email marketing, social media, affiliate marketing, conversion optimization and content development.”
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I’ve come to accept that I’ll probably never learn a foreign language (maybe I’ll try a new computer programming language one day). I think my crazy high school French teacher ruined me, but I must admit that technology is making the idea of learning another language more and more attractive. The problem with most language learning software is that it can be really expensive? Mango Languages is a Farmington Hills, MI based company that has solved this problem for a lot of consumers. They provide online language learning services mostly to libraries, schools, government agencies, and corporations. That means that they get the guys with deep pockets to foot the bill for the people who are actually learning the new languages. It’s a smart approach that works considering that Mango Languages made the Inc. 5000 with 629% three-year revenue growth to $3.8 million in revenue.
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.
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It’s been a while since I did a survey of One Day, One Job readers. There’s really no excuse for that considering how useful survey data can be and how easy it is to run a survey online. (So watch out for a survey sometime in the next month or two.) When I see online surveys, they’re usually run on SurveyMonkey or Google Docs, but I’ve also seen a few surveys driven by SurveyGizmo. They’re based in Boulder, CO, and they offer “a web-based software company giving researchers, and small and enterprise companies powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.” It’s working for them. SurveyGizmo came in at #144 on the Inc. 5000 with 1,940% three-year growth to $3.3 million in revenue.
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I can’t tell you how much money I’ve saved by being a savvy shopper. Doing something as simple as Googling for coupon codes or looking up discount programs has saved me money time after time. I’m by no means fanatical about this stuff (and I try to avoid buying stuff just because it’s on sale), but there are a ton of people who get really excited about finding deals. Many of them flock to online communities for deal sharing like Fatwallet, Slickdeals, and Savings.com. Whether you’re looking for a specific deal or just want to see what bargains are available right now, Los Angeles, CA based Savings.com offers that kind of information. You may wonder how a site that is focused on serving people who self-identify as being cheap makes money, but there’s no question that doesn’t seem to be a problem for Savings.com considering that they made the Inc. 5000 with 2,077% three-year growth to $19.9 million in revenue.
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A lot of people don’t realize how important being likable is in the job search. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).
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I lived in the Northeast for most of my life, and now that I’m in the Midwest I miss out on the fun of repeated blizzards, an earthquake, and a hurricane. Ok, natural disasters usually aren’t fun, but I can’t help but be amazed by how powerful nature can be. I’m sure a lot of you will never read this (or read it late) since there are 4 million people without power because of Hurricane Irene, but that’s not going to stop us from taking a look at the University Corporation for Atmospheric Research. They are “a non-profit consortium of more than 75 universities offering Ph.D.s in the atmospheric and related sciences.” UCAR is based in Boulder, CO and they also work with the National Science Foundation to run the National Center for Atmospheric Research.
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Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best job seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any jobs posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.
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I realize that a lot of you are looking for something specific. You’re want a certain type of job at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your job search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.
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I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.’” And all of you non-techies better not stop reading, they have jobs for you too.
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For me water is all about recreation. It’s a place to fish, swim, kayak, and hopefully one day learn how to surf. That’s not to say that I don’t enjoy drinking water–I’ve had servers at restaurant tell me that I drink more water than any other customer they’ve served–but it’s mostly an afterthought. Unfortunately, for nearly a billion people across the globe water is neither fun nor an afterthought. “Unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war.” charity: water is a non-profit organization that is “bringing clean and safe drinking water to people in developing nations.” They’re based in New York, NY, but they’re doing work all over the world. One of the most interesting things about charity: water is that they’re able to put 100% of the public donations that they receive towards clean water projects. This is possible because a small group of private donors has committed to covering the organization’s operating expenses.
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There’s one reason that I’m not a “social gamer.” If my friends found out how much time I spent playing games like Fruit Ninja and Angry Birds, I’d be totally embarrassed. If only we all could admit to each other that we’re compulsive gamers and start talking openly about it. That’s what Heyzap is all about. They’re a San Francisco, CA based “social discovery platform for mobile and online games and the largest social network for mobile gamers.” Through “check-in” functionality much like that of Foursquare they let you tell your friends what games you’re playing and show off to them about how skilled you are. Don’t you wish you had a similar social network for your job search? “Hey everyone! Look! I applied for this job and I got rejected in a record time! 2 minutes flat.”
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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I’ve never liked ordering food over the phone (maybe that’s what growing up as a fat kid does to you). When I discovered that you could order food online, I was pretty psyched (even though I was no longer a fat kid). I even remember my first online food order–it was during my Freshman year at Cornell and CampusFood.com launched on our campus by offering a $10 credit for your first order. It still seems that most online ordering goes through third-party sites like GrubHub. However a company called ONOSYS is trying to change that. They’re based in Cleveland, OH, and they provide software platforms for restaurants to offer their own online ordering, mobile ordering, transaction-based marketing, and management services. This allows restaurants to own their relationships with customers instead of having to go through a third-party every time they receive an order.
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The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re job searching and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.
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Today’s Sponsor: Need help getting job at a specific company? Blue Chip Career offers personalized job search help from veteran professionals that have worked and recruited at top companies. One Day, One Job readers will receive 30% off all mentoring services.
I had a great time at TechWeek yesterday. I saw some friends, met some people I’ve been meaning to meet, heard some interesting speakers (and one terrible one who is a “career expert”), and took a look at a lot of new companies. One company that has grown a ton since I saw them at last year’s event (and got a lot of love at this year’s event) is FeeFighters. They’re a Chicago, IL based business that offers “a comparison shopping website for credit card processing.” You probably don’t realize it, but credit card processing is expensive. That’s why some businesses offer discounts if you pay in cash. Fees vary pretty widely, but they can often be as much as 3% of the purchase price. That can be especially troublesome in a low-margin, high-volume business.
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I’m about to head over to TechWeek to check out midVenturesLAUNCH. It’s an event for new startups to launch and release new products. I figure it’s a good scouting opportunity for finding companies to tell you about. As I was looking over the website for the event, I realized there were a bunch of sponsors that probably have job opportunities. One that caught my eye was ReTargeter, which is an online advertising company based in San Francisco, CA. Last week we looked at RadiumOne and their social targeting technology. Today we’re going to look at ReTargeter and their approach to targeting. Retargeting is all about showing ads to people who have already shown interest in something. I actually started seeing ads for TechWeek all over the Internet after I visited their site a few times. That’s retargeting. (We covered the topic previously in our post about FetchBack.)
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We’re hiring! Need I say more?
Yesterday I was flipping through tv channels (to avoid seeing commercials that tell me that I’m stupid), and I stopped because CNN was running a piece on millennial friendly employers. Now this may surprise you, but a little piece of me dies every time I hear the terms “millennial” and “Gen-Y.” I think that viewing your career in terms of your generation is counterproductive. Anyway, a big part of the CNN segment was about how cool it is to work at an Austin, TX based company called HotSchedules. Yes, they have policies like unlimited paid vacation, but I think what they do is way more interesting. HotSchedules provides “intuitive, web-based scheduling, labor management and forecasting solutions” for restaurants. In other words they take the headaches out of managing workforces that have a lot of shift variability.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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I guess I could have done today’s post about how we’re hiring, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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A few weeks ago in my post on SailThru, I urged you to consider e-mail marketing as a career option. It’s a field that provides an immense amount of value to businesses, yet it gets far too little attention–especially from college students and grads. One of the keys to doing well with e-mail marketing is finding great tools to use. I use Aweber to deliver our daily e-mails, but I’m constantly tempted to switch over to MailChimp. They’re an Atlanta, GA company that is growing at an insane rate. They offer a platform for e-mail marketing that just keeps on getting better for a user base that is climbing towards 1 million. MailChimp’s attention to design and detail has made them a standout in a space that is getting more and more crowded. Every day I seem to notice that another e-mail newsletter that I’m subscribed to has moved over to MailChimp.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Want to land a job and save the world at the same time? This week’s sponsor is Samaritan’s Purse, a non-profit organization with some amazing entry level career opportunities.
There aren’t many companies that have as many loyal fans as Netflix. I swear that everybody loves them (check out jobs at Netflix). At least they did until yesterday when Netflix announced a change to their plans. They touted it as a good thing with their “lowest prices ever for unlimited DVDs,” but it really was a price increase for streaming subscribers. I guess yesterday was a good day for Redbox, which is based in Oakbrook Terrace, IL (with a major presence in Bellevue, WA). They operate more than 27,000 DVD and Blu-ray rental kiosks, or redboxes. Believe it or not, rentals aren’t dead, and Redbox has found a sweetspot between Blockbuster and Netflix. There’s definitely something I miss about the old school video rental shops–especially the pre-Blockbuster independent ones. But it’s mind blowing that Redbox is able to fit an entire video rental store in 12 square feet.
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Want to land a job and save the world at the same time? This week’s sponsor is Samaritan’s Purse, a non-profit organization with some amazing entry level career opportunities.
Sometimes during your job search a company name will keep popping up. You’ll ignore them because of assumptions that you’ve already made about them. Eventually you’ll give them a look, and you’ll realize that you didn’t know as much as you thought about them. That’s kind of how I’ve been with Morningstar. I knew of them well before I started this site. I have a friend who worked for them. They’re headquartered here in Chicago, IL, and they’re big supporters of the local startup and technology scene. They’re one of Fortune’s 100 Best Companies to Work For, and I’ve even had multiple people tell me to write about them. I guess it’s time to take a closer look at Morningstar, which is “a leading provider of independent investment research in North America, Europe, Australia, and Asia.” They serve all investors from individuals to financial advisors to institutions, and they do so with a wide range of products that includes services, software, online publications, and print publications.
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Looking for a job in North Carolina? Samaritan’s Purse is a non-profit with some great entry level jobs available.
I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”
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