The job search is a vulnerable time for most people, and that results in a lot of people trying to take advantage of those who are looking for work. This makes me very angry, which is why I always do my best to stick my neck out for job seekers. I won’t hesitate to turn down sponsors who seem even a little sketchy, and I’ve put a lot of effort into exposing job scams and pushing for employers to pay their interns. I guess you could call these the ethical duties of my job, and I take them extremely seriously. Josephson Institute for Ethics is a Los Angeles, CA based non-profit organization that also takes ethics extremely seriously (in case you couldn’t tell by their name). Their mission is to “improve the ethical quality of society by changing personal and organizational decision making and behavior.”
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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It’s hard to be involved with social media without having heard Gary Vaynerchuk’s name. He made a name for himself with his daily wine video blog called Wine Library TV, and that led to his writing a best-selling book called Crush It!. He has consistently made social media work for him, which is why he started an agency called VaynerMedia to “help brands to best leverage online platforms to build engaged communities that support their online marketing endeavors.” There are a lot of buzzwords in there, but they’re at least put together in a way that makes sense. VaynerMedia is located in New York, NY, and I got the idea to feature them from a reader who landed a job there.
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Sponsored Job: PEAK6 is a Chicago, IL based proprietary trading firm that specializes in inventory and risk management, and they’re hiring a Junior Project Manager.
I recently discovered an awesome iPhone/iPad flight simulator/shooter game called MetalStorm: Wingman. It’s free, and it’s a lot of fun, but the publisher is constantly trying to eke revenue out of the game. There are ads, upsells to buy new planes and weapons, and suggestions of other apps to download. It’s that last one that caught my attention, and it led me to a company called W3i. They’re based in Sartell, MN, and they are in the business of “intelligently connecting people to apps.” They do this with both mobile and desktop apps, and they provide an opportunity for app developers to both expand the reach of their software and make money by promoting other apps.
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E-mail is supposed to be simple: you send a message and the recipient gets it nearly instantly. That’s the way it usually works for most people, but there are those rare instances where a message gets caught in a spam folder or bounces back to the sender. Those problems get much bigger when you start to send a lot of e-mail; in fact, I recently had to deal with an issue that resulted in some of our daily e-mails that were sent on a Friday being received the following Wednesday. Because I send nearly 400,000 e-mails a month, I use one of the top providers in the business, and this still happened. E-mail is a complicated beast, which is why companies that send multiple orders of magnitude more e-mail than I do need help to overcome the fact that “20% of emails sent by web applications either go missing or they get caught by spam filters.” SendGrid is a Boulder, CO based company that specializes in e-mail delivery. They’ve delivered more than 20 billion e-mails for clients that include Foursquare, SlideShare, and GetSatisfaction, so I think they must do a lot better than 80%.
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In the good old days companies would print a 1-800 number on their products soliciting “Questions, Comments, and Concerns.” My guess is that they got a lot of calls from 8-year-olds and 80-year-olds, and not many from people in between. This was ok for a long time, but brands are slowly coming around to the idea that interacting with their customers is probably a good thing. Social media platforms like Twitter and Facebook are helping, but most brands still use them to push information instead of engaging with consumers. Crowdtap is a New York, NY based company that has developed its own network that “allows marketers to easily collaborate with and mobilize their targeted brand crowd of influential consumers for real-time research, collaboration or powerful word-of-mouth marketing.”
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Yesterday we told you about Blue Chip Career, so here’s another reminder to check them out. They offer personalized guidance from seasoned executives to help you overcome your biggest job search challenges. Get paired with one of their experts and receive the inside scoop on how to land the job of your dreams.
My girlfriend and I are having a housewarming/birthday party this weekend. We invited people by e-mail, and we’re keeping of track of who is coming through a Google doc. That’s about as simple as it gets in terms of using software for event management. I don’t think our solution would cut it for companies like Verizon, Yahoo!, Walmart, and Oracle. They need something a little more… industrial strength. That’s what Cvent offers. They’re a McLean, VA based company that offers comprehensive event, survey, and eMarketing software solutions–exactly what large companies need to make sure that every little detail is taken care of when they put on an event.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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A lot of people don’t realize how important being likable is in the job search. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).
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It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.
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There’s one reason that I’m not a “social gamer.” If my friends found out how much time I spent playing games like Fruit Ninja and Angry Birds, I’d be totally embarrassed. If only we all could admit to each other that we’re compulsive gamers and start talking openly about it. That’s what Heyzap is all about. They’re a San Francisco, CA based “social discovery platform for mobile and online games and the largest social network for mobile gamers.” Through “check-in” functionality much like that of Foursquare they let you tell your friends what games you’re playing and show off to them about how skilled you are. Don’t you wish you had a similar social network for your job search? “Hey everyone! Look! I applied for this job and I got rejected in a record time! 2 minutes flat.”
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re job searching and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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Though I’ve never had the opportunity to try an online dating site, I do have some interest in the industry. First, I think that online dating and online job search have a lot in common. Second, a lot of online marketing innovation comes out of the online dating industry. Third, I have a good friend who has a side project in the online dating space, and I enjoy learning from him and helping him build the business. I guess that’s why I’d heard of Zoosk before. Or maybe it’s those commercials with a bunch of really good-looking people huddled around a computer having fun on a dating site. Either way, I didn’t really bother to take a closer look at San Francisco, CA based Zoosk until I got an e-mail from a reader who recently landed a job there. Now I realize that Zoosk has kind of come out of nowhere to be a massive force in online dating. They have millions of users (they’re apparently bigger than Match.com) and a revenue run rate that was pushing towards $100 million annually back in February.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Interested in international relief and development? Take a look at Samaritan’s Purse’s jobs. They’re our sponsor this week, and they have some amazing opportunities for new and recent grads including Japanese Interpreter, Marketing/Metrics Analyst, and Social Media/Marketing Specialist.
There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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This is a sponsored post for Samaritan’s Purse.
We all have a Good Samaritan story–a time where we helped someone in need or were helped by someone when we were in need. These are the moments when people are at their best, yet they don’t seem to happen often enough. Samaritan’s Purse has spent the last 40 years working to ensure that the story of the Good Samaritan lives on and continues to inspire people to “go and do likewise.” Samaritan’s Purse is a non-profit “nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world.” They’re based out of Boone, NC, but they’re constantly repositioning their resources to react to world events. Samaritan’s Purse’s work can typically be separated into two categories: Emergency Relief Programs and Community Development and Vocational Programs. While these two Program groups serve very different situations, they share the goal of helping people in need wherever they may be.
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.
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If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.
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Travel search engines are great. You can find the best rates for a place to stay in almost any location. The only problem is that the results can be a bit overwhelming. You have to do some serious research to make sure that the hotel that you picked isn’t a fleabag (or do we call them bedbug bags now?). And since it’s not uncommon to find a room in a luxury hotel for a price that is comparable to the price of a room in a lower tier chain, you might as well stay somewhere interesting and unique. So why not just limit your search to a curated list of luxury properties? That’s exactly what Tablet Hotels does. They’re a hotel booking site that offers access to great rates at a “tightly edited selection” of hotels. The company is located in New York, NY, and they’ve been around since 2000, so they’re experts when it comes to booking rooms at an affordable rate at some of the nicest hotels in the world.
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I love salmon (especially fly fishing for them). I also love Cornell Hockey. And I can get pretty excited about clothing if it matches my style. That’s why I was extremely interested when I heard about a clothing line called Salmon Cove that was launched by two former Cornell hockey players (Ryan Vesce and Ben Wallace) in 2008. I never ended up buying anything, but I occasionally checked back in to see how they were doing. Recently I noticed that I was seeing a lot of Salmon Cove ads targeted to me on Facebook, so I visited their website to see what was new. The company is now based in Chicago, IL (just around the corner from me), and it has relaunched with new owner/leadership. The brand and style are still the same–preppy–but they’ve certainly added a Midwestern flair with shirt names like The Macinac Button Down and The Harbor Springs Button Down. If I had to compare them to anything, it’d probably be Vineyard Vines, but Salmon Cove definitely has their own style (and an awesome fish logo on all of their clothing).
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There’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.
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I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?
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The last century or so has been all about mass produced goods. Everybody wants what everyone else has. If all your friends had a Chinpokomon, then you’d want one too. That’s starting to change. More and more people are interested in handcrafted, bespoke goods. Consumerism is changing, albeit slowly. Additionally, more and more people are looking to do good when they make purchases. Whether it’s wearing a Livestrong bracelet or TOMS Shoes, people like showing off their inner “do gooder.” Ahkun is a New York, NY based non-profit that serves the intersection of these two consumer trends. They “work with entrepreneurs who have received microloans” by connecting “them to the global marketplace–creating sustainable businesses and closing the gap between microfinance lenders and borrowers, consumers and producers.” In other words, Ahkun allows you to buy handmade goods from people who are doing their part to grow developing economies.
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My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.
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Ohio,
online marketing,
restaurants,
sales,
social media,
writing
Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.
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Tagged as:
advertising,
all employers,
arts,
California,
marketing,
merchandising,
online marketing,
online media,
photography,
rights management,
social media,
social networking
Maybe I’m dating myself, but I was a big AOL user back in the day. It’s where I started learning about the Internet, so it wasn’t just about chat rooms and IMs for me. I remember getting monthly e-mails from Steve Case, who was the Founder and CEO of the company. Believe it or not, I think I actually read them. Anyway, AOL is a very different company these days, and Steve Case is no longer involved. A lot of what he does now along with his wife Jean Case is focused on The Case Foundation, a Washington, DC based non-profit organization that reflects “their family’s commitment to finding lasting solutions for complex social challenges.” That may sound a bit broad, but it’s really about investing some of the wealth that the Cases have accumulated in “people and ideas that can change the world” regardless of whether they fit into a specific category.
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Tagged as:
all employers,
communications,
foundation,
grant making,
non-profit,
social investing,
social media,
Washington DC
