Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school graduates (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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You have to love it when July 4th lines up on a Monday to make for a long weekend. It provides a great opportunity to get away, see friends or family, and enjoy our freedom. When I’m getting away, I prefer to do it via private jet. Unfortunately, I don’t have access to one, which is why I’m staying put in Chicago this weekend. But if I did want to spend every penny I have on a flight for the weekend, I’d totally try evoJets. They’re an Aspen, CO based company (though I see some indication that they’re actually based in New York, NY) that provides “on-demand private jet charter service.” That means that you don’t need to own a plane or a share of a plane. You can just call them up, and they’ll get you where you want to go. evoJets is another company that I learned about from Inc Magazine’s 30 Under 30. Both founders are 28, which seems too young to be flying on private jets, let alone running a company that provides access to them.
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As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled careers at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of job openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.
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It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.
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One of the most underrated trends in today’s wave of technology is the GPS-enabling of everything. I recently bought a waterproof digital camera with a GPS chip in it, and it has completely changed my perspective on taking photographs. I think that it’s so cool that I can visualize all of my photos across a map. As GPS shows up in more and more devices (it’s in pretty much every smartphone now), we’re going to see all kinds of cool applications come to fruition. Urban Mapping is a San Francisco, CA based company that plays a behind the scenes role in pushing forward mapping technology. As they put it, they provide “geographic data and services to businesses for bigger insights and better decisions.” Put more simply, Urban Mapping organizes all kinds of data around geography in a way that makes it easy to visualize and manipulate the data.
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There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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I find it weird when a company tries to convince me to use less of their product and spend less on it. That can’t be good business… or can it? It can be when you’re competing in commoditized markets with entrenched players. It’s a tactic that seems to be working for BlueStar Energy Solutions, a Chicago, IL based (just a block from me) alternative energy supply company. They already serve “customers in Illinois, Pennsylvania, Ohio, Delaware, Maryland and Washington D.C,” and they’re “considering expanding [their] supply services to New York, Rhode Island, New Hampshire and Maine.” They’re bringing competition to all of these markets, and they’re offering a lot more than traditional utilities–great customer service, lower prices, and a much greener approach. It should be no surprise that BlueStar Energy Solutions’ revenue continues to grow rapidly.
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.
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My mom is a graphic designer, so many of my childhood memories consist of me sitting in the car fighting with my sister while my mom went into the print shop to drop something off or pick something up. Today’s version of me probably has it a lot easier because leaving your kids in the car is generally frowned upon, and brick and mortar print shops are a dying breed. Today, if you have a serious print job, you’re probably going to use an online printer who can do your job and ship it to you more quickly and more cheaply than the local print shop can. We’ve already looked at one company like this, VistaPrint, and today we’re going to look at Mimeo.com. They’re located in New York, NY; Newark, NJ; Memphis, TN; and Hayward, CA, and they call themselves “the innovator of online, on-demand document printing and distribution.” They were founded in 1998, and since then they’ve been focused on developing web-based technology to make online printing even easier than walking into a print shop.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.
In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links
, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $25 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Job audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.
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Yesterday we talked about social media marketing. Today we’re going to dive into local business marketing. I’m far more excited by the latter–maybe it’s because there’s something that I love about small businesses or maybe it’s because the payoff from local marketing seems like it can come much more quickly. We’ve seen a variety of companies including Groupon, SinglePlatform, and BrandMuscle that have developed products and services to help local businesses market themselves, and today we’re going to look at a company that has taken a slightly different approach to local marketing. Balihoo is based in Boise, ID, and they are “the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs.” In other words they help big companies with lots of locations tailor their marketing efforts to specific locales.
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It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.
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If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.
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Volunteering is a great thing to do during your job search. It’s an opportunity to do good while building valuable skills and putting yourself to work doing something (which is always better than nothing when you’re job searching). Obviously volunteering isn’t only for people who have time on their hands, yet many non-profit organizations treat it like it is. Why would you have a top notch software developer running around picking up trash when he or she could be fixing a few bugs on the organization’s website? Why have a brilliant investment banker building a house when he or she could be managing the organization’s endowment? If the volunteers want time away from work and would prefer to do something different, that’s totally cool. But what if they want to offer pro bono services? Where do they find organizations who can make the best use of their time? Catchafire is a New York, NY based B-Corp (a for-profit company with a social mission–we actually featured jobs with B Corporation) that aims to fix this problem. They want to “make it easy for every professional to use their skills for good, and to make it easy for every nonprofit and social enterprise to access and effectively use pro bono as a way to build capacity within their organization.”
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Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.
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I love salmon (especially fly fishing for them). I also love Cornell Hockey. And I can get pretty excited about clothing if it matches my style. That’s why I was extremely interested when I heard about a clothing line called Salmon Cove that was launched by two former Cornell hockey players (Ryan Vesce and Ben Wallace) in 2008. I never ended up buying anything, but I occasionally checked back in to see how they were doing. Recently I noticed that I was seeing a lot of Salmon Cove ads targeted to me on Facebook, so I visited their website to see what was new. The company is now based in Chicago, IL (just around the corner from me), and it has relaunched with new owner/leadership. The brand and style are still the same–preppy–but they’ve certainly added a Midwestern flair with shirt names like The Macinac Button Down and The Harbor Springs Button Down. If I had to compare them to anything, it’d probably be Vineyard Vines, but Salmon Cove definitely has their own style (and an awesome fish logo on all of their clothing).
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My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.
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I think I went almost 3 years after graduating from college without buying any new clothes. I had a decent enough wardrobe, I didn’t need work clothes because I started my own company, and I wanted to save as much money as I could so that I could keep my company going. Then I featured Gilt Groupe and Bonobos , which both had some exciting opportunities for new grads. After looking at their job opportunities, I discovered their referral programs which allowed me to score a bunch of clothing for free. I’ve certainly become more fashion conscious as I’ve spent my referral credits, but I still have trouble deciding what looks good on me. I know there are plenty of other guys who have this problem whether they’re looking for something to wear to an interview or a night out on the town. Trunk Club is a Chicago, IL based company (their office is two blocks from mine) that aims to solve this problem by making style decisions for their customers. You tell them a little about yourself (or come in for a fitting session), and they’ll send you a “trunk” full of clothes that they’ve picked out for you. It works like a hotel mini-bar, you keep what you want and send back what you don’t (with free shipping both ways). You obviously only get charged for what you keep.
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A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body
, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.
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The average Internet user probably knows next to nothing about the Domain Name System or DNS. It’s a system that is mostly behind the scenes, even though it is absolutely essential to how the Internet works. When you type in www.onedayonejob.com, your host checks its records (which are constantly updated) for an entry corresponding to the domain name. If it’s up to date and working properly, it will resolve the domain name to the Internet Protocol address 98.158.181.7 (every device connected to the Internet has an IP address). From there the request will get passed on to my name server, and you will be directed to the proper site (since www.onedayoneinternship.com is hosted on the same server). Not many people realize how important a good DNS server is. If your ISP doesn’t update their DNS list often, you may not be able to access a site that moves to a new server. You might also get redirected to an annoying page filled with ads when you type in an invalid domain name. Or you might be using a slow DNS server that takes forever to connect you to the right server. OpenDNS is a company that solves all of these problems and more. They are based in San Francisco, CA, and they are “the leading provider of free security and infrastructure services that make the Internet safer through integrated Web content filtering, anti-phishing and DNS.”
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Ever consider a career in teaching? Here’s some info on how to get started.
There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining
, which was a follow up to Is Martha Stuart Living?
(here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.
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Though I wouldn’t call it a regret, there’s a part of me that wishes that I had taken the opportunity to study abroad during college. It would be nice to have learned a new language, experienced different cultures, and seen new geographies. Luckily, I have done a bit of traveling after college to help with the last two, but I’m not sure that I’ll ever pick up a new language. But if I do decided to pursue a more formal travel/study abroad experience, I could go through Education First. They’re an international company that offers “a range of educational programs from language training, educational travel, and academic degrees to cultural exchanges.” The company was founded in 1965 by Bertil Hult in Lund, Sweden, but they’re now headquartered in Luzern, Switzerland. They have locations all across the world (including the US), which makes sense since their business is all about breaking “down barriers in language, culture and geography” and helping “people of all ages and nationalities become citizens of the world.”
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recruiting,
sales,
Switzerland,
travel
Sponsored Jobs: Are you always rooting for local restaurants to succeed? If so, you’d be perfect for an entry level sales job at SinglePlatform. They have a ton of openings across the country.
When you’re running an online business, your biggest challenge is usually getting people to visit your site. That’s why Google has been able to build a multi-billion dollar business–they are able to consistently send sites substantial, high quality, targeted traffic. Because site owners are investing so much money in building traffic (whether they do it organically or pay for advertisements), they often overlook another part of the equation that is nearly as important: making the most of having a site visitor’s attention. This may mean getting them to read a piece of content, click on an ad, or buy a product. Whatever your business goal is, you want to make sure that your content is encouraging site visitors to do what you want them to do. That’s where Monetate comes in. They’re a Conshohocken, PA based company that helps “marketers test and target product pitches and site features.” Monetate covers all the technical hurdles so that in-house creatives can stick to doing what they do best and not worry about dealing with the IT department to implement the changes that they want.
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all employers,
design,
marketing,
online marketing,
Pennsylvania,
sales,
software development,
user experience,
web development
I always like to tie in holidays to the companies that I feature, so when Easter comes around I usually go looking for candy companies. Last year I actually found a candy related non-profit in PMCA, but in previous years I’ve featured Jelly Belly and Just Born Quality Confections (Peeps!) on Good Friday. I’ve also used other holidays like Halloween and Valentine’s Day to look at even more candy companies including Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges. I guess you can tell that I have a sweet tooth. This year we’re going to take a look at Russell Stover, a Kansas City, MO based confectioner that also owns Whitman’s and Pangburn’s. They’re the nation’s third largest chocolate manufacturer behind Hershey’s and Mars, and they’re the leader when it comes to boxed chocolates.
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all employers,
food,
food merchandising,
holiday,
logistics,
manufacturing,
Missouri,
sales,
supply chain
Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.
These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.
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account management,
all employers,
California,
design,
engineering,
Illinois,
marketing,
New York,
online marketing,
sales,
social media,
social networking,
software development,
Texas,
user experience,
web development
This is a sponsored post for SinglePlatform.
There’s no doubt that the web has changed the way that people find and make reservations at restaurants, yet most restaurants seem stuck in 2002 when it comes to handling their own web presences. It doesn’t make any sense considering how competitive the food industry is. You’d think that restaurant owners would want to use every possible advantage to capture customers and encourage people to eat at their restaurants. The only answer is that managing a web presence is too complicated for the average restaurant owner. That’s why SinglePlatform was founded. They’re a New York, NY based company (with job offerings across the country) that “provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers.”
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Tagged as:
account management,
advertising,
all employers,
business development,
food,
local,
local marketing,
New York,
online marketing,
restaurants,
sales,
seo,
social media
