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Entry level jobs in Publishing

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Publishing. You can also look at internships in Publishing.

Forbes

by Willy Franzen on May 22, 2012

I’m a big fan of magazine lists. They can be a great tool for your job search, and I’m not just talking about the “Best Place to Work” lists. One list that you may not think to use but you should is the Forbes list of The World’s Billionaires. Take a look at what the world’s most successful people have done to get where they are today–it might just lead you in some interesting directions. Forbes is a company that is best known for its lists. The New York, NY based publisher goes by the motto “The Capitalist Tool,” though that sounds like something a NATO protester called me this weekend (just kidding). But seriously, when you hear the name Forbes, you think money, right?

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Tagged as: advertising, all employers, analyst, California, editing, editorial, magazines, New York, production, project management, publishing, research, sales, software development, web development, writing

Highlights

by Willy Franzen on May 4, 2012

Yesterday I almost got highlighted. I was in a boat, on a river, fishing with my Dad and a guide. A thunderstorm came up behind us, and we decided to tuck the boat in a cove under a bunch of trees and take cover. It wasn’t the best spot, but there wasn’t anywhere else for us to go. When it started hailing, I got a little nervous. And then BANG! A bolt of lightning hit the water about three feet to my right. You and I are both lucky that you’re reading this today. This story has nothing to do with today’s company except for the fact that yesterday’s near death experience made me want to regress back to being a little kid–the kind that reads Highlights. If you’re not familiar, Highlights is a Columbus, OH company that develops products for children with a common theme: “Fun with a Purpose.” It’s all about “wholesome fun” that “is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living.”

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Tagged as: accounting, administrative, advertising, all employers, analyst, editorial, education, finance, magazines, marketing, Ohio, Pennsylvania, publishing, software development, web development

American Institute of Physics

by Willy Franzen on April 29, 2012

After mentioning high school yesterday, I had a high school exam dream last night. It was a history test, and oddly enough I think I performed pretty well (though I woke up before I got a grade). If it was a Physics test, I think it might have been more of a nightmare. As much as I enjoyed AP Physics, it was definitely one of the hardest courses that I took at any level. That probably explains why I’m not a member of the American Institute of Physics, which is a College Park, MD based non-profit membership organization that promotes “the advancement and diffusion of the knowledge of physics and its application to human welfare.” The group was founded in 1931 by “a group of American physical science societies joined forces to create an institute that would strengthen their response to the practical and philosophical uncertainties facing their field.”

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Tagged as: all employers, customer service, Maryland, New York, non-profit, physics, production, publishing, sciences, software development, web development

Inkling

by Willy Franzen on April 4, 2012

Today’s kids better be smarter and taller than our generation. Why? iPads. They’re amazing educational tools, and now they’re replacing textbooks. That means that today’s students not only should learn more quickly, but they can carry around a single device that weighs less than a pound and a half instead of a 40+ pound backpack filled with textbooks (and finally get back to standing upright). Inkling is a company that is making this beautiful future happen more quickly. They’re based in San Francisco, CA, and they’re building “a better textbook: one that [is] interactive and engaging, one that [takes] advantage of the opportunities afforded by new media like iPad.” They’re tearing away the assumptions that people make about books and moving in many different directions–literally. Even though Inkling calls what they do “interactive textbooks” to take advantage of familiar language, they really are building something completely new.

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Tagged as: all employers, analyst, California, customer service, editorial, education, engineering, publishing, software development, web development

Macmillan

by Willy Franzen on February 10, 2012

Want your job to fit like a pair of the world’s best fitting pants? Bonobos will give you both. They’re one of my favorite companies that I’ve profiled, and they’re hiring an entry level Associate E-Commerce Coordinator. If you apply for the job, be sure to tell them that I sent you (they know me!).

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

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Tagged as: all employers, books, e-mail, economics, editing, editorial, education, graphic design, law, magazines, marketing, Massachusetts, math, media, New Jersey, New York, online marketing, production, public relations, publishing, rights management, sales, writing

Globe Pequot Press

by Willy Franzen on December 14, 2011

I’m a big reader, so I usually end up getting quite a few books for Christmas. That’s starting to change because I’ve moved the to the Kindle for most of my reading, but I’m still a book collector. In fact, I have an award winning collection on fly fishing. A good number of those books come from a publisher called Lyons Press, which is now owned by a larger publishing company called Globe Pequot Press. They’re based in Guilford, CT, and they focus on four categories: Outdoor Life, Regional Interest, Special Interests, and Travel. These categories are represented by imprints that include FalconGuides, Knack, Skirt!, Insiders’ Guide, Footprint Travel Guides, and Popout Products. When you put all those together, you get a pretty decent sized publishing company.

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Tagged as: all employers, books, business development, Connecticut, design, editorial, graphic design, production, publishing

Songtrust

by Willy Franzen on December 8, 2011

Ready to be done with school but not done with college? Take a look at these entry level jobs at the University of Chicago.

We’re almost back to where we were ten years ago in terms of being able to listen to music online. There are finally services that will let you listen to whatever you want whenever you want, and many of them are free (with ads). The big change (beyond the move to streaming instead of downloads) is that most of this listening is actually legally sanctioned. This is good new for artists and songwriters, but it also creates a lot of new headaches. Managing your music’s rights and collecting the royalties that you’re owed is extremely time consuming if you can’t pay a professional to do it for you. Songtrust replaces the need for that professional with a simple software solution. The company is based in New York, NY, and their product ensures that their “writer members keep 100% of their rights, get paid 100% of their royalties and can opt out at anytime.”

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Tagged as: all employers, media, music, New York, publishing, rights management, software development, web development

O’Reilly Media

by Willy Franzen on November 28, 2011

Is it just me or are Black Friday and Cyber Monday pretty much the same these days? Online retailers have big Black Friday sales and brick and mortar brands are offering tons of Cyber Monday deals online. Still, I figured it was worth browsing Cyber Monday deals to see if I could find some cool job opportunities. I lucked out as a deal for 60% off e-books from O’Reilly Media popped up in my Twitter feed almost immediately. This deal is doubly relevant for job seekers because in addition to having some cool jobs, O’Reilly Media is a Sebastopol, CA based company that “spreads the knowledge of innovators through its books, online services, magazines, research, and conferences.” In other words, they provide educational tools that can make you far more employable.

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Tagged as: all employers, California, holiday, information technology, marketing, media, publishing, sales, software development, technical writer, web development, writing

BookRenter.com

by Willy Franzen on November 21, 2011

We’ll be wrapping up our survey soon, so speak now and help shape the future of ODOJ.

I’m convinced that textbook publishers are just really expensive money launderers. You spend an outrageous amount of money on some book that you probably won’t even open, and at the end of the semester you sell it back for 15% of what you paid for it. Your money is clean and you’re slightly more educated, yet there’s this sinking feeling that you’ve been had. Academic publishers have built monopolies title by title, and they’ve reaped the rewards for decades. It’s finally coming to an end. There are now open-source publishers like Flat World Knowledge and textbook rental services like Chegg and BookRenter.com that are digging into the publishers’ profits. Today we’re going to focus on San Mateo, CA based BookRenter.com which was founded in 2006 “to make education more affordable for everyone.” From what I can tell, they were the first textbook rental service, and they’ve been growing big time since they launched.

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Tagged as: administrative, all employers, books, California, customer service, design, engineer, marketing, online marketing, operations, publishing, social media, software development, user experience, web development

Time Out

by Willy Franzen on November 16, 2011

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Time Out Logo

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

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Tagged as: account management, administrative, advertising, all employers, arts, design, editing, editorial, events, film, food, human resources, Illinois, magazines, marketing, Massachusetts, music, New York, photography, production, public relations, publishing, software development, style, web development, writing

Crain Communications

by Willy Franzen on November 3, 2011

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

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Tagged as: advertising, all employers, automotive, California, cars, data, editing, editorial, finance, Illinois, insurance, interactive media, investment, journalism, magazines, manufacturing, marketing, Michigan, New York, newspaper, Ohio, production, publishing, recruiting, research, trade publication, video, Washington DC, web development, writing

Lulu

by Willy Franzen on August 22, 2011

I realize that a lot of you are looking for something specific. You’re want a certain type of job at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your job search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.

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Tagged as: all employers, analyst, books, customer service, design, ecommerce, marketing, North Carolina, product management, publishing, sales, software development, user experience, web development

Author Solutions

by Willy Franzen on August 17, 2011

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

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Tagged as: all employers, analyst, books, customer service, design, editing, editorial, events, finance, Indiana, media, public relations, publishing, sales, social media

Complex Media Network

by Willy Franzen on July 19, 2011

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

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Tagged as: account management, advertising, all employers, blogging, editorial, fashion, interactive media, magazines, media, music, New York, publishing, sales, sports, style, video games, writing

Goodreads

by Willy Franzen on July 11, 2011

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I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”

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Tagged as: account management, advertising, all employers, books, California, design, publishing, sales, software development, user experience, web development

Outbrain

by Willy Franzen on June 15, 2011

When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.

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Tagged as: account management, advertising, all employers, interactive media, international, Israel, Massachusetts, media, New York, operations, publishing, sales, software development, United Kingdom, web development

GigaOm

by Willy Franzen on June 6, 2011

I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.

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Tagged as: all employers, analyst, blogging, California, editorial, information technology, journalism, publishing, research, software development, web development, writing

Network Communications, Inc.

by Willy Franzen on May 26, 2011

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, editorial, Georgia, interactive media, magazines, media, publishing, real estate, sales, social media, software development, web development, writing

Center for Science in the Public Interest

by Willy Franzen on May 22, 2011

You wouldn’t think that I’m actually happy when people unsubscribe from this list, but if it means that they landed a job or internship, then I’m as pleased as can be. I always try to find out where former subscribers go to work so that I can tell you about opportunities at those places (e-mail me at willy@onedayonejob.com if you have a recommendation). One reader e-mailed me and told me that she went to work at the Center for Science in the Public Interest, which is a non-profit organization that acts “as the organized voice of the American public on nutrition, food safety, health and other issues.” They’re based in Washington, DC, and they’ve been acting in the public interest since 1971. The organization’s main goals are to “educate the public, advocate government policies that are consistent with scientific evidence on health and environmental issues, and counter industry’s powerful influence on public opinion and public policies.” Most of us forget how important of an issue food actually is, but it’s a major public health issue that is only getting worse.

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Tagged as: advocacy, all employers, editorial, environmental, food, green, non-profit, nutrition, public health, public policy, publishing, research, science, Washington DC

Freedom House

by Willy Franzen on May 21, 2011

So far it seems that 2011 has been a pretty good year for freedom across the world. We’ve seen dictators overthrown, terrorists brought to justice, and finally got a new mayor in Chicago after 22 years (I kid). But every time progress is made somewhere in the world, it seems that another part of the world takes a step back. Because the fight for freedom is constantly changing, it’s important to keep track of how things are progressing across the world. That’s exactly what Freedom House does. They’re a Washington, DC based non-profit organization that “supports democratic change, monitors freedom, and advocates for democracy and human rights.” As they put it, they’re all about combining analysis, advocacy, and action. The organization was founded in 1941 and has a very interesting history that you should definitely read up on.

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Tagged as: advocacy, all employers, editorial, grant making, grant writing, international, international affairs, New York, non-profit, program development, publishing, research, Washington DC

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Central Intelligence Agency

by Willy Franzen on May 2, 2011

I was a senior in high school on September 11, 2001. We were told what had happened during our morning announcements period, and a few of who had free periods after went to the beach across the street from our school’s campus. We knew that on a clear day you could usually see the Twin Towers from there, but all we could see was a plume of smoke. We listened on the radio and heard reports of the towers falling and rumors of other attacks in the works. I was deeply affected by what happened that day, and since then I have been waiting for our country to bring Osama bin Laden to justice. Yesterday, a group of NAVY SEALs did just that under the command of the Central Intelligence Agency, which is based in Washington, DC but operates all over the world. I am extremely grateful to all of those who were involved–especially for those who risked their lives to make us safer. It’s a reminder of how important it is for our government agencies to have top talent working for them. WIthout great people working at the CIA and in our armed forces, bin Laden would still be at large.

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Tagged as: accounting, all employers, analyst, cartography, defense, engineering, finance, government, graphic design, information technology, intelligence, interactive media, international, law, library, logistics, medicine, military, nationwide, photography, product development, publishing, research, science, security, software development, Washington DC, web development

StarChefs

by Willy Franzen on April 21, 2011

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One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.

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Tagged as: advertising, all employers, culinary, design, editorial, events, food, graphic design, journalism, magazines, marketing, New York, online marketing, publishing, social media, writing

Shecky’s

by Willy Franzen on April 8, 2011

I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.

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Tagged as: account management, administrative, advertising, all employers, blogging, California, customer service, editorial, events, Florida, Georgia, Illinois, Massachusetts, media, Missouri, New York, Pennsylvania, photography, publishing, sales, Texas, Washington DC, writing

Reader’s Digest Association

by Willy Franzen on March 23, 2011

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

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Tagged as: account management, accounting, advertising, all employers, editorial, finance, food, interactive media, interior design, leadership development, magazines, marketing, media, New York, online media, project management, publishing, sales, Washington, Wisconsin

38 Studios

by Willy Franzen on March 9, 2011

A few days ago I saw a retweet from Peter Gammons’ account about some job opportunities. That seemed a bit odd to me since Peter Gammons is a baseball reporter and analyst, and the jobs didn’t seem to have anything to do with baseball. I made a note of it and went back to what I was doing. Today I went to check out 38 Studios, and I realized that Gammons was retweeting Curt Schilling, the former Phillies and Diamondbacks pitcher (he may have also played for the evil Red Sox, which is probably why Gammons, the biggest Red Sox homer ever, was retweeting him). Anyway, Curt Schilling is the founder of 38 Studios, which is “an entertainment and IP creation company in development on a broad range of products, including online and console video games, toys, novels, comics, film, TV, and other forms of digital media.” I’m not sure how I’d describe the stuff that they’re putting out, but if I had to pick one word it would be fantasy. Like I said, nothing to do with baseball. 38 Studios was previously based in Boston, MA, but they’re in the process of moving to Providence, RI, and that’s where most of their jobs are now.

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Tagged as: administrative, all employers, animation, arts, design, engineering, illustration, Maryland, publishing, quality assurance, recruiting, Rhode Island, software development, user experience, video games, web development, writing

Simon & Schuster

by Willy Franzen on January 31, 2011

It’s hard to think of an industry that hasn’t been affected by the Internet in some way, but when you think about those that have seen the most change, publishing has to be at the top of the list. Not only has technology changed the way that we read, but it’s also changed what we read. In fact, I bought a Kindle to force myself to read more books, and half of the reading that I do on it is stuff that I sent to it from the web. However, books are still huge business, and the major brands in the book publishing business still seem to be surviving, if not thriving, in a forever changed book selling environment. Simon & Schuster is a great example (and if you’re looking for other entry level jobs in publishing, you may also want to check out Hachette, Sterling, Penguin Group, and Random House). The New York, NY publisher was able to hit their profit targets last year even though they fell short of revenue targets. This article on a letter from Simon & Schuster’s CEO will give you insight into how the company is embracing digital publishing while also expanding its focus on high growth areas like Children’s publishing. The Internet may just be what keeps the big name publishers alive.

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Tagged as: all employers, analyst, books, communications, editorial, human resources, inventory control, law, logistics, marketing, New Jersey, New York, public relations, publishing, rotation program

The Taunton Press

by Willy Franzen on January 24, 2011

The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

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Tagged as: all employers, apparel, arts, blogging, Connecticut, construction, crafts, editing, editorial, fashion, food, gardening, magazines, media, online media, publishing, social media, social networking, writing

Seeing Interactive

by Willy Franzen on January 14, 2011

Ten years ago, who would have thought that both major and local newspapers would be losing money, and small no-name online publishers would be raking in millions of dollars? We all know that the Internet has changed the way that information is distributed and consumed, but far fewer people are aware of the economics behind it all. Newspaper advertising was all about offering the chance to be seen. The Internet came along and now you can know how many views, clicks, and purchases your advertising dollars delivering. There’s still a ton of value in the content that traditional newspapers are producing, but many of them have failed to figure out how to make producing that content profitable in the Internet age. Seeing Interactive is an Austin, TX based company that hopes to change that. They provide web-based products to publishers that cost nothing up-front while guaranteeing customers new revenue. It sounds a little crazy, but it sounds to me like Seeing Interactive has productized what a “web monetization consultant” (if such a thing exists) would do.

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Tagged as: account management, administrative, advertising, all employers, newspaper, operations, publishing, sales, software development, Texas, web development

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

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