Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
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During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.
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About a month ago my girlfriend bought a pair of boots. A few weeks later when we were in Connecticut for Thanksgiving, we stopped into a shoe store so that she could buy special socks to go with these boots. The idea of needing special socks for a pair of boots is kind of odd to me, but who doesn’t love a good pair of socks? Then I saw it. A stack of boxes that went to the ceiling. This store was ready for the holiday shopping season, and their main preparation was stocking Hunter boots. Lots of them. Uggs were hot for a while, but now people want boots that can actually get wet, and they’re flocking to Hunter Boot. The company is headquartered in Scotland, but they have offices in London and New York too. They’ve made their name on their Wellington boots—Wellies for short, and though they’ve been around for more than 150 years, they’re seeing quite a surge in popularity right now.
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I’m sure that you keep hearing about the green job revolution and how environmentalist ideals are actually going to start fueling economic growth (instead of hindering it), yet you’re probably wondering where all of these opportunities are. Most of the green entry level jobs that I come across are either in the non-profit or energy sectors. However, if you look a little more closely there are a lot more options—some of which have been around a lot longer than you would have expected. Take The Cadmus Group in Watertown, MA for example. They were founded in 1983 to “take advantage of a change in how the U.S. Environmental Protection Agency (EPA) procured contractor support,” and they’ve evolved into a leading environmental consulting firm. They’ve done this by gathering “the best minds across a variety of disciplines to help address the nation’s most pressing environmental, energy, and health challenges.
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Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as a job seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”
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Your pet would love you even more if you worked for Nestle Purina. Take a look at their entry level opportunities so that you can take the first step towards making that happen.
What’s the first thing that comes to mind when you hear the words “fiscal responsibility?” It’s probably some old guy droning on like Ben Stein in Ferris Bueller’s Day Off
. Oddly enough, Ben Stein actually has been writing on such a topic lately. But rarely do you hear young people getting worked up about deficits and national debt. Though if you think about it, Ben Stein probably won’t be around anymore when the time comes to pay the bill. You will. I’m extremely worried about how the economic policies of today are going to affect our generation’s career choices over the next 20 to 30 years. That’s why some recent television advertisements for a website called BankruptingAmerica.org have caught my attention. The site is run by a Virginia based non-profit organization called Public Notice, which identifies itself as “dedicated to providing facts and insight on the economy and how government policy affects Americans’ financial well-being.”
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As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.
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Been anywhere interesting this summer? I’ve already been to San Diego, Santa Barbara, San Francisco, Napa, Denver, Northern Michigan, Boston, and I’ll be visiting Lake Tahoe, Colorado Springs, Northern Quebec, Connecticut, and New York City before the summer is over. Oddly enough, none of those destinations have been my choice. It’s always been someone else who has planned the trip. I guess that makes me useless for Development Counsellors International, a New York City based PR and Marketing firm that is “the leader in marketing places.” They obviously want to reach the decision makers, since they’re the people who drive economic development by choosing places to visit, invest in, or live in. If it has to do with economic development or tourism marketing, then it’s DCI’s specialty.
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It seems that most PR and Marketing firms are started by people who have been in the industry for years. They know their field well, but they may not fully understand the businesses of their clients. Upward Strategy is a little different. It is a New York City based digital strategy firm that helps “organizations chart and execute a powerful, results-driven product, communications and engagement strategy online.” Ok, that doesn’t sound all that unique. What’s different about Upward Strategy is that its ideas are born out of the entrepreneurial experience of the company’s founder and CEO, Rachel Sterne. She only graduated from NYU in 2005, but she’s already put together an impressive track record of entrepreneurship, and she’s even been named one of America’s Most Promising Social Entrepreneurs by BusinessWeek. It’s hard to tell whether there are any other employees at Upward Strategy besides Rachel—I couldn’t find any on LinkedIn—however, that’s about to change.
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I’m not a big t-shirt guy. Don’t get me wrong, I have a ton of t-shirts, but they’re usually ones that I somehow managed to get for free. For me a t-shirt isn’t a great way to make a statement, but that doesn’t mean that I can’t enjoy the statements that other people make across their chests. Anti-eco is a New York City based t-shirt company that is all about making statements. They are “lovers of social commentary, rational provocation and a thriving healthy planet,” so they poke fun at the environmentalist movement while actually supporting it. You’ll find t-shirts with sayings like “acid rain tastes like chicken,” “be organic. eat an organ,” and “global warming sounds comfy.” They certainly sound anti-eco, but then you see that they use organic cotton, water based inks, and certified responsible apparel production methods. How ironic!
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We’ve seen an explosion of startups that help small businesses reach new customers. There are Yext, Groupon, Yelp, and, of course, Google all serving this market in one way or another. But what about smaller, personal businesses? How do dog walkers, personal trainers, tutors, and handymen grow their businesses without relying solely on word of mouth? SkillSlate is one option. It’s a New York City based startup that helps individual service providers connect with customers. When you’re hiring someone to walk your dog or fix your door hinge, you want to know that they’re trustworthy. SkillSlate lets you check these people out and see what other customers are saying about them. It’s just like what Yelp does for restaurants.
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One of my least favorite things about the “real world” is that summer doesn’t automatically mean vacation. Unless you’ve gone into teaching, you’re expected to keep showing up for work every day like it’s the middle of February—even if it’s totally beautiful out. The good thing is that “real world” summer usually lasts from May through early October (at least here in Chicago). Even though you have to keep going to work, your summer isn’t regimented by school’s start and end dates. Anyway, we all know that summer is really all about vacation, and for many that means hitting up a resort like The Balsams in Dixville Notch, NH. In the summer you can play golf or tennis, go kayaking or mountain biking, take a hike, or just relax. In the winter there’s skiing, sleigh rides, snowshoeing, snow mobile races, and I’m sure fireplaces to warm up near. It’s an old school New England inn with modern luxuries and fine dining. I’ve never been there, but I know the style—and I like it.
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I’m not on a government transparency kick or anything, although I’m not one to to put much trust in those who govern. It just happens that both non-profits that I’m looking at this weekend are focused on helping the public be better informed about what their leaders are actually doing. Today we’re going to look at the Washington, DC based Sunlight Foundation, which is an organization that “uses cutting-edge technology and ideas to make government transparent and accountable.” It used to be that the major media outlets controlled most of the information that flowed out of our government. Sometimes they’d do a good job of reporting, but they need to maintain relationships with government officials if they want the stories to keep coming. Now we live with technology that allows anyone to reach a massive audience. It’s slowly changing the way that government works, and the Sunlight Foundation is pushing to make that happen more quickly.
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Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
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Sometimes you need a little recognition to keep working hard at something. Yes, we glorify those who keep persevering in anonymity, but there’s almost no better way to motivate someone than to recognize him or her for a job well done. That’s exactly what Just Vision is trying to do for “Palestinian and Israeli civilians working to end the conflict.” The media rarely talks about them. It focuses on the violence and the conflicts. This is typical of the press—the people who behave badly get their message out, while the people who keep quiet and do the right thing have to beg for a little bit of coverage. Just Vision, which is based in Washington, DC, is an organization fully focused on shining light on the positive news stories about Israeli and Palestinian civic leaders who are working for peace. Just Vision does this with the goal of making these leaders more “visible, valued and influential in their efforts.”
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Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land a job. If you haven’t read my post on How to Use Facebook Ads to Make Employers Hunt You Down, then you haven’t had the full One Day, One Job experience yet. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.
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I bet there aren’t many of you out there who are deciding between a career in science and a career in public relations. There just isn’t a lot of overlap between the two fields in terms of subject matter and in terms of people. However, Washington, DC based Spectrum Communications has carved out a significant niche in the areas of science and healthcare public relations. They’ve put together “a team of self-acknowledged science geeks and health policy wonks,” and these geeks and wonks obviously have a strong background in public relations as well. This is important because PR in the fields of science and health is extremely complex. With “sophisticated concepts and often restrictive regulatory environments” it’s easy to make mistakes, and that could cost a client millions of dollars. Spectrum Communications has been around since 1996, so you have to think that they know what they’re doing.
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Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.
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Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo.
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If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
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It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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Want to get $50 off your first Bonobos purchase? Just use our link to sign up, and the referral/coupon code will automatically be credited towards your first purchase.
Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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A year or two ago I read an interesting book called Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
(affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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