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Entry level jobs in Public Relations

Looking for more jobs in Public Relations? Check out the most recent job postings in Public Relations.

Below you'll find all of the companies that we've covered that may offer entry level jobs in Public Relations. You can also look at internships in Public Relations.

OpenDNS

by Willy Franzen on May 6, 2011

The average Internet user probably knows next to nothing about the Domain Name System or DNS. It’s a system that is mostly behind the scenes, even though it is absolutely essential to how the Internet works. When you type in www.onedayonejob.com, your host checks its records (which are constantly updated) for an entry corresponding to the domain name. If it’s up to date and working properly, it will resolve the domain name to the Internet Protocol address 98.158.181.7 (every device connected to the Internet has an IP address). From there the request will get passed on to my name server, and you will be directed to the proper site (since www.onedayoneinternship.com is hosted on the same server). Not many people realize how important a good DNS server is. If your ISP doesn’t update their DNS list often, you may not be able to access a site that moves to a new server. You might also get redirected to an annoying page filled with ads when you type in an invalid domain name. Or you might be using a slow DNS server that takes forever to connect you to the right server. OpenDNS is a company that solves all of these problems and more. They are based in San Francisco, CA, and they are “the leading provider of free security and infrastructure services that make the Internet safer through integrated Web content filtering, anti-phishing and DNS.”

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Tagged as: California, customer service, engineering, information technology, public relations, sales, software development, technical support, user experience, web development

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Octagon

by Willy Franzen on April 11, 2011

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

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Tagged as: account management, all employers, Argentina, Arkansas, Australia, baseball, basketball, bilingual, Brazil, California, Canada, China, communications, Connecticut, entertainment, events, Florida, football, France, Georgia, Germany, hockey, Illinois, India, interactive media, international, Japan, journalismw, Maine, marketing, media, Minnesota, music, New York, North Carolina, public relations, qatar, Russia, sales, Singapore, social media, south africa, Spain, sports, Sweden, turkey, United Kingdom, Virginia, web development, writing

Transportation Alternatives

by Willy Franzen on April 10, 2011

I must admit that I probably use my car more than I should to get around in Chicago. It’s often just so easy. I still walk and take public transportation when it makes the most sense, but I could definitely be convinced to do both of those things more often. That’s the job of Transportation Alternatives, although they do it in New York, NY. They’re a non-profit organization with a mission to “reclaim New York City’s streets from the automobile, and to advocate for bicycling, walking and public transit as the best transportation alternatives.” There are a ton of negative externalities with cars (pollution, danger to pedestrians, noise, etc.), and plenty of positive externalities (less congestion, healthier citizens, etc.) with alternative forms of transportation, so it makes sense for an organization like Transportation Alternatives to be so adamant about their position.

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Tagged as: advocacy, all employers, communications, community development, green, New York, non-profit, organizing, public relations, sustainability, transportation

Uber

by Willy Franzen on March 10, 2011

In Chicago getting a cab is easy. If you stand on the street looking even somewhat confused, taxi drivers will start honking at you to see if you need a ride. If you have luggage with you, they’ll nearly run you over trying to ensure that another cab doesn’t get the $42 fare to O’Hare. Apparently it’s not so easy in other cities. I’ve heard that it can be especially tough in San Francisco, CA, which is why Uber (formerly UberCab) is making so much noise. They offer a simple, relatively affordable black car service that harnesses the power of the mobile Internet. With a simple text message or touch of a button in an iPhone or Android app, you can have Uber schedule a car to come pick you up. You’ll get an estimated arrival time (usually within 5-10 minutes), and when they get there, you just hop in. Once you’re at your destination, you hop out and say thank you. They already have your credit card from when you signed up, so payment is covered and tip is included. It’s certainly a luxury, but it’s a luxury done right.

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Tagged as: all employers, California, cars, communications, customer service, engineering, marketing, New York, public relations, social media, software development, transportation, user experience, web development

Nissan

by Willy Franzen on February 21, 2011

If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.

I don’t know about you, but my college never gave me Presidents’ Day off. At it’s core it’s an important holiday, but it’s pretty much become a reason for car dealerships and furniture stores to have sales. Since it’s a day for cars and I’ve been going through Fast Company’s list of The 2011 Most Innovative Companies, I decided it’s only appropriate that we take a look at Nissan USA, which came in at #4 on the list. While Nissan is headquartered in Japan, their US group is based in Franklin, TN with a number of other locations across North America. Now, the reason that Nissan is getting so much buzz is that they recently released the Nissan LEAF Electric Car, the “first mass-market all-electric car.” With the release of this automobile, Nissan went from an industry laggard to a leader in sustainability. It’s hard to say whether electric cars are truly the future, but you have to give Nissan props for going all out.

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Tagged as: all employers, Arizona, automotive, California, cars, communications, engineering, finance, Georgia, Illinois, logistics, manufacturing, marketing, Michigan, Mississippi, New Jersey, online marketing, public relations, purchasing, sales, social media, supply chain, Tennessee, Texas

Global Inheritance

by Willy Franzen on February 20, 2011

If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.

On Friday we took a look at Voxiva, a company that uses mobile technology to help people make simple behavioral changes to improve their health. They’re a for-profit company that is using creative ways to encourage behavioral change to better the world. Global Inheritance is a non-profit that is taking a similar approach, but doing so in a very different way. The Los Angeles, CA based organization develops “unique initiatives [that] focus on the power of creativity to communicate issues with audiences that need a kick in the butt.” The audiences that they’re talking about seem to be largely those at concerts and festivals, but it could be anywhere where young people congregate (and that includes online communities).

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Tagged as: activism, administrative, all employers, arts, California, energy, environmental, events, marketing, music, non-profit, program development, project management, public relations, recycling, social media, writing

Alliance to Save Energy

by Willy Franzen on February 12, 2011

When we talk about energy efficiency, we often think about the environment. If we use less energy, we do less harm to the environment—but that’s only half the story. Energy efficiency is also essential to keeping our world’s economy growing. Nearly all economic activity requires some sort of energy input, and energy is quite obviously a limited resource. If we can find ways to use the energy that we have more efficiently, we can stimulate more economic growth. The Alliance to Save Energy is a non-profit organization that was started in response to the oil embargo of the 1970s. They saw how reliant our economy was on foreign oil, and they wanted to take action to decrease that reliance through conservation. The Washington, DC based organization obviously still has a long way to go, but they have a great track record of helping businesses and the environment at the same time.

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Tagged as: administrative, all employers, communications, conservation, energy, environmental, green, non-profit, public relations, sustainability, Washington DC

Simon & Schuster

by Willy Franzen on January 31, 2011

It’s hard to think of an industry that hasn’t been affected by the Internet in some way, but when you think about those that have seen the most change, publishing has to be at the top of the list. Not only has technology changed the way that we read, but it’s also changed what we read. In fact, I bought a Kindle to force myself to read more books, and half of the reading that I do on it is stuff that I sent to it from the web. However, books are still huge business, and the major brands in the book publishing business still seem to be surviving, if not thriving, in a forever changed book selling environment. Simon & Schuster is a great example (and if you’re looking for other entry level jobs in publishing, you may also want to check out Hachette, Sterling, Penguin Group, and Random House). The New York, NY publisher was able to hit their profit targets last year even though they fell short of revenue targets. This article on a letter from Simon & Schuster’s CEO will give you insight into how the company is embracing digital publishing while also expanding its focus on high growth areas like Children’s publishing. The Internet may just be what keeps the big name publishers alive.

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Tagged as: all employers, analyst, books, communications, editorial, human resources, inventory control, law, logistics, marketing, New Jersey, New York, public relations, publishing, rotation program

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

Build-A-Bear Workshop

by Willy Franzen on January 20, 2011

Today the Fortune 100 Best Companies To Work For list came out. I’m not a huge fan of these lists, because they seem to be mostly driven by PR prowess. Still, they can be great tools to learn about new companies, which is why I’ve been running through the list to see which companies might appeal most to college students and grads. One that stood out right away was Build-A-Bear Workshop, which came in at #48 on the list. I’ve never built a bear, but I’ve walked by enough of their packed-with-kids stores to understand the brilliance of their business—they turn buying a stuffed animal into an activity. The company is headquartered in St. Louis, MO with stores across the country and a distribution center in Columbus, OH. Now, Build-A-Bear Workshop is really big on bear puns, so if you can’t deal with that, you better stop reading now.

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Tagged as: accounting, administrative, all employers, analyst, design, finance, graphic design, human resources, interactive media, international, marketing, merchandising, Missouri, nationwide, Ohio, operations, planning, product development, public relations, purchasing, retail, software development, user experience, web development

Golin Harris

by Willy Franzen on January 12, 2011

It’s been a while since we took a look at a full-fledge PR firm (we’ve covered a ton in the past, check our public relations and communications tags). It’s not that they don’t offer great entry level opportunities, it’s just that they’re kind of boring to write about. As an outsider it’s hard for me to tell what makes one PR firm better than the other—I usually focus on clients lists, but even that’s not enough. You really need to dig deep and do some serious research to get a read on a PR firm. You’re probably wondering what about Chicago, IL (with offices across the world) based Golin Harris made them stand out to me. Well, someone I follow tweeted about the company’s jobs, and then I saw that they were named 2010 “Large PR Agency of the Year” by PRWeek. They were also a 2009 Holmes Report “Best Agency to Work For,” and that’s just the tip of the iceberg when it comes to honors and awards.

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Tagged as: account management, all employers, California, communications, entertainment, Florida, Georgia, health care, Illinois, Maryland, public relations, puerto rico, Texas, Virginia, Washington DC

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

Wilson Sporting Goods

by Willy Franzen on January 3, 2011

During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.

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Tagged as: all employers, apparel, brand management, design, Illinois, marketing, product development, public relations, sports

Hunter Boot

by Willy Franzen on December 2, 2010

About a month ago my girlfriend bought a pair of boots. A few weeks later when we were in Connecticut for Thanksgiving, we stopped into a shoe store so that she could buy special socks to go with these boots. The idea of needing special socks for a pair of boots is kind of odd to me, but who doesn’t love a good pair of socks? Then I saw it. A stack of boxes that went to the ceiling. This store was ready for the holiday shopping season, and their main preparation was stocking Hunter boots. Lots of them. Uggs were hot for a while, but now people want boots that can actually get wet, and they’re flocking to Hunter Boot. The company is headquartered in Scotland, but they have offices in London and New York too. They’ve made their name on their Wellington boots—Wellies for short, and though they’ve been around for more than 150 years, they’re seeing quite a surge in popularity right now.

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Tagged as: all employers, apparel, design, fashion, footwear, merchandising, New York, produc, public relations, retail, sales, Scotland, United Kingdom

The Cadmus Group

by Willy Franzen on November 18, 2010

I’m sure that you keep hearing about the green job revolution and how environmentalist ideals are actually going to start fueling economic growth (instead of hindering it), yet you’re probably wondering where all of these opportunities are. Most of the green entry level jobs that I come across are either in the non-profit or energy sectors. However, if you look a little more closely there are a lot more options—some of which have been around a lot longer than you would have expected. Take The Cadmus Group in Watertown, MA for example. They were founded in 1983 to “take advantage of a change in how the U.S. Environmental Protection Agency (EPA) procured contractor support,” and they’ve evolved into a leading environmental consulting firm. They’ve done this by gathering “the best minds across a variety of disciplines to help address the nation’s most pressing environmental, energy, and health challenges.

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Tagged as: all employers, analyst, California, Colorado, communications, consulting, ecology, economics, energy, engineering, environmental, finance, green, marketing, Massachusetts, media, Montana, Oregon, public policy, public relations, research, statistics, Utah, Virginia, Wisconsin

IMM Interactive

by Willy Franzen on October 18, 2010

Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as a job seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”

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Tagged as: account management, advertising, all employers, analyst, finance, interactive media, marketing, media, New York, online media, public relations, sales

Public Notice

by Willy Franzen on September 25, 2010

Your pet would love you even more if you worked for Nestle Purina. Take a look at their entry level opportunities so that you can take the first step towards making that happen.

What’s the first thing that comes to mind when you hear the words “fiscal responsibility?” It’s probably some old guy droning on like Ben Stein in Ferris Bueller’s Day Off. Oddly enough, Ben Stein actually has been writing on such a topic lately. But rarely do you hear young people getting worked up about deficits and national debt. Though if you think about it, Ben Stein probably won’t be around anymore when the time comes to pay the bill. You will. I’m extremely worried about how the economic policies of today are going to affect our generation’s career choices over the next 20 to 30 years. That’s why some recent television advertisements for a website called BankruptingAmerica.org have caught my attention. The site is run by a Virginia based non-profit organization called Public Notice, which identifies itself as “dedicated to providing facts and insight on the economy and how government policy affects Americans’ financial well-being.”

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Tagged as: all employers, blogging, communications, editorial, interactive media, non-profit, online media, public policy, public relations, research, social media, video, Virginia, Washington DC, writing

Hachette Book Group

by Willy Franzen on August 6, 2010

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.

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Tagged as: all employers, books, copywriting, data, editing, finance, information technology, law, Massachusetts, New York, production, public relations, publishing, sales

Development Counsellors International

by Willy Franzen on August 4, 2010

Been anywhere interesting this summer? I’ve already been to San Diego, Santa Barbara, San Francisco, Napa, Denver, Northern Michigan, Boston, and I’ll be visiting Lake Tahoe, Colorado Springs, Northern Quebec, Connecticut, and New York City before the summer is over. Oddly enough, none of those destinations have been my choice. It’s always been someone else who has planned the trip. I guess that makes me useless for Development Counsellors International, a New York City based PR and Marketing firm that is “the leader in marketing places.” They obviously want to reach the decision makers, since they’re the people who drive economic development by choosing places to visit, invest in, or live in. If it has to do with economic development or tourism marketing, then it’s DCI’s specialty.

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Tagged as: account management, all employers, marketing, New York, public relations, tourism, travel

Upward Strategy

by Willy Franzen on August 3, 2010

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It seems that most PR and Marketing firms are started by people who have been in the industry for years. They know their field well, but they may not fully understand the businesses of their clients. Upward Strategy is a little different. It is a New York City based digital strategy firm that helps “organizations chart and execute a powerful, results-driven product, communications and engagement strategy online.” Ok, that doesn’t sound all that unique. What’s different about Upward Strategy is that its ideas are born out of the entrepreneurial experience of the company’s founder and CEO, Rachel Sterne. She only graduated from NYU in 2005, but she’s already put together an impressive track record of entrepreneurship, and she’s even been named one of America’s Most Promising Social Entrepreneurs by BusinessWeek. It’s hard to tell whether there are any other employees at Upward Strategy besides Rachel—I couldn’t find any on LinkedIn—however, that’s about to change.

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Tagged as: account management, all employers, communications, marketing, New York, public relations, social media, strategy

Anti-eco

by Willy Franzen on July 22, 2010

I’m not a big t-shirt guy. Don’t get me wrong, I have a ton of t-shirts, but they’re usually ones that I somehow managed to get for free. For me a t-shirt isn’t a great way to make a statement, but that doesn’t mean that I can’t enjoy the statements that other people make across their chests. Anti-eco is a New York City based t-shirt company that is all about making statements. They are “lovers of social commentary, rational provocation and a thriving healthy planet,” so they poke fun at the environmentalist movement while actually supporting it. You’ll find t-shirts with sayings like “acid rain tastes like chicken,” “be organic. eat an organ,” and “global warming sounds comfy.” They certainly sound anti-eco, but then you see that they use organic cotton, water based inks, and certified responsible apparel production methods. How ironic!

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Tagged as: all employers, apparel, design, fashion, humor, manufacturing, marketing, New York, public relations, sales, writing

SkillSlate

by Willy Franzen on June 18, 2010

We’ve seen an explosion of startups that help small businesses reach new customers. There are Yext, Groupon, Yelp, and, of course, Google all serving this market in one way or another. But what about smaller, personal businesses? How do dog walkers, personal trainers, tutors, and handymen grow their businesses without relying solely on word of mouth? SkillSlate is one option. It’s a New York City based startup that helps individual service providers connect with customers. When you’re hiring someone to walk your dog or fix your door hinge, you want to know that they’re trustworthy. SkillSlate lets you check these people out and see what other customers are saying about them. It’s just like what Yelp does for restaurants.

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Tagged as: all employers, business development, marketing, New York, public relations, software development, web development

The Balsams

by Willy Franzen on June 7, 2010

One of my least favorite things about the “real world” is that summer doesn’t automatically mean vacation. Unless you’ve gone into teaching, you’re expected to keep showing up for work every day like it’s the middle of February—even if it’s totally beautiful out. The good thing is that “real world” summer usually lasts from May through early October (at least here in Chicago). Even though you have to keep going to work, your summer isn’t regimented by school’s start and end dates. Anyway, we all know that summer is really all about vacation, and for many that means hitting up a resort like The Balsams in Dixville Notch, NH. In the summer you can play golf or tennis, go kayaking or mountain biking, take a hike, or just relax. In the winter there’s skiing, sleigh rides, snowshoeing, snow mobile races, and I’m sure fireplaces to warm up near. It’s an old school New England inn with modern luxuries and fine dining. I’ve never been there, but I know the style—and I like it.

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Tagged as: all employers, communications, food, hospitality management, New Hampshire, outdoors, public relations, social media, sports, travel

Sunlight Foundation

by Willy Franzen on June 6, 2010

I’m not on a government transparency kick or anything, although I’m not one to to put much trust in those who govern. It just happens that both non-profits that I’m looking at this weekend are focused on helping the public be better informed about what their leaders are actually doing. Today we’re going to look at the Washington, DC based Sunlight Foundation, which is an organization that “uses cutting-edge technology and ideas to make government transparent and accountable.” It used to be that the major media outlets controlled most of the information that flowed out of our government. Sometimes they’d do a good job of reporting, but they need to maintain relationships with government officials if they want the stories to keep coming. Now we live with technology that allows anyone to reach a massive audience. It’s slowly changing the way that government works, and the Sunlight Foundation is pushing to make that happen more quickly.

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Tagged as: advocacy, all employers, data, media, non-profit, public policy, public relations, research, Washington DC, web development

Prime Publishing

by Willy Franzen on May 26, 2010

Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.

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Tagged as: all employers, blogging, e-mail, editing, editorial, Illinois, journalism, marketing, online media, public relations, publishing, research, writing

Just Vision

by Willy Franzen on May 15, 2010

Sometimes you need a little recognition to keep working hard at something. Yes, we glorify those who keep persevering in anonymity, but there’s almost no better way to motivate someone than to recognize him or her for a job well done. That’s exactly what Just Vision is trying to do for “Palestinian and Israeli civilians working to end the conflict.” The media rarely talks about them. It focuses on the violence and the conflicts. This is typical of the press—the people who behave badly get their message out, while the people who keep quiet and do the right thing have to beg for a little bit of coverage. Just Vision, which is based in Washington, DC, is an organization fully focused on shining light on the positive news stories about Israeli and Palestinian civic leaders who are working for peace. Just Vision does this with the goal of making these leaders more “visible, valued and influential in their efforts.”

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Tagged as: advocacy, all employers, communications, development, international, international affairs, Israel, New York, non-profit, public relations, Washington DC

Fast Horse

by Willy Franzen on May 13, 2010

Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land a job. If you haven’t read my post on How to Use Facebook Ads to Make Employers Hunt You Down, then you haven’t had the full One Day, One Job experience yet. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.

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Tagged as: advertising, all employers, design, interactive media, marketing, Minnesota, public relations

Spectrum Communications

by Willy Franzen on May 5, 2010

I bet there aren’t many of you out there who are deciding between a career in science and a career in public relations. There just isn’t a lot of overlap between the two fields in terms of subject matter and in terms of people. However, Washington, DC based Spectrum Communications has carved out a significant niche in the areas of science and healthcare public relations. They’ve put together “a team of self-acknowledged science geeks and health policy wonks,” and these geeks and wonks obviously have a strong background in public relations as well. This is important because PR in the fields of science and health is extremely complex. With “sophisticated concepts and often restrictive regulatory environments” it’s easy to make mistakes, and that could cost a client millions of dollars. Spectrum Communications has been around since 1996, so you have to think that they know what they’re doing.

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Tagged as: account management, all employers, communications, design, health care, public relations, science, Washington DC, web development

Trumpet

by Willy Franzen on April 6, 2010

Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.

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Tagged as: advertising, all employers, analytics, anthropology, arts, communications, design, Louisiana, marketing, product development, project management, public relations, research, social media, strategy, writing

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