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Entry level jobs in New York

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Below you'll find all of the companies that we've covered that may offer entry level jobs in New York. You can also look at internships in New York.

Corporate Executive Board

by Willy Franzen on March 8, 2011

As someone who started a bootstrapped business straight out of college, I’ve had to rely on free resources to learn the tricks of the trade. Sites like Hacker News, SEOmoz, Mixergy have been invaluable to me. But you can only get so much for free. Fortune 500 companies often spend many millions of dollars to ensure that their executives are well informed and well advised. One place that 80% of Fortune 500 companies go for advice is The Corporate Executive Board. They are an Arlington, VA based company that helps “senior executives at the world’s leading organizations… and their teams with actionable insights, analytic tools, and advisory support to quickly and confidently focus efforts on what they need to know, and do, next.” The Corporate Executive Board spun off from The Advisory Board Company (they focus only on healthcare and higher education) in 1997 and has since IPO’d.

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Tagged as: account management, all employers, analyst, Arizona, Australia, business development, California, Canada, communications, community management, compliance, consulting, customer service, data, design, finance, human resources, Illinois, India, information technology, law, market research, marketing, Massachusetts, member services, Minnesota, New York, quantitative, research, sales, Singapore, software development, strategy, training, United Kingdom, Virginia, Washington DC, web development

WNET New York Public Media

by Willy Franzen on March 6, 2011

When I was a kid, I knew PBS as Channel Thirteen. I was going to tell you all about a friend I had growing up who was only allowed to watch Channel Thirteen, but apparently I already did that when I wrote about entry level jobs at PBS. Even though I had cable for most of my childhood (my Dad did cut it for a few years because he got sick of paying the bill), I still watched a decent amount of Channel Thirteen. Ghost Writer, Where in the World Is Carmen Sandiego?, and Frontier House were some of my favorites. If you grew up in the vicinity of New York City, then you probably also have fond memories of WNET New York Public Media, since they are “the premier public media provider of the New York City metropolitan area and parent company of public television stations Thirteen and WLIW21.” Thirteen is the most widely watched PBS station in the U.S., while WLIW21 is the third most widely watched.

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Tagged as: accounting, all employers, analyst, data, development, editorial, education, finance, media, New York, non-profit, production, television, video

The Receivables Exchange

by Willy Franzen on March 4, 2011

Ever curious about the business behind One Day, One Job and One Day, One Internship? Read this interview I did with The Startup Foundry.

I’ve never taken an Accounting class, but I do run a business, so I guess that means that I have at least a small understanding of how it all works. I may have never formally learned what “accounts receivable” means, but I certainly know it in practice. Right now there are 7 businesses that owe me money for advertising. It’s an asset, but it’s not quite as valuable as actually having the money in the bank. Luckily, this is a relatively cheap business to run, so cash flow is never an issue. For many other types of businesses, cash is essential. The 30/45/60 days that they give debtors to pay invoices can be extremely costly (in terms of risk and the time-value of money) because it limits the businesses’ ability to make short-term investments like buying products wholesale to sell retail, paying for advertising, or making payroll. The Receivables Exchange is a company based in New Orleans, LA (headquarters) and New York, NY that fixes this problem. They allow business to auction off their accounts receivable for cash. Businesses obviously have to pay a premium for the cash that they get, but it allows them to make short-term investments that should easily cover the costs of financing.

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Tagged as: accounting, administrative, all employers, business development, customer service, finance, investment, Louisiana, New York, sales

The New Yorker

by Willy Franzen on February 25, 2011

When I was a kid, I’d read almost anything. When we had free reading time in elementary school, I’d often grab the dictionary out of my desk and start reading (I always forgot to bring another book to read). Not surprisingly, kids made fun of me for this. I’d also often pick up whatever was lying around my house. That often meant that I’d end up with a copy of The New Yorker in my little hands. The illustrations on the cover would draw me in, and then I’d get frustrated as I rustled through page after page of black text. Occasionally, I’d come across one of the cartoons, read it, not get it, and continue on. But for some reason, I’d keep picking up copies of The New Yorker in hope of finding a cartoon that I could understand (or an Absolut ad, which was the hot thing to collect in middle school). Since The New Yorker doesn’t really say anything about themselves on their About page (besides the fact that they’ve been published since February 21, 19250, I went to Wikipedia which says, “The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast Publications.”

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Tagged as: all employers, editing, editorial, magazines, New York, writing

The Hotlist

by Willy Franzen on February 24, 2011

What are you up to this weekend? I know that it’s getting to be that time where professors cram in mid-terms (or prelims as we called them at Cornell) before Spring Break, but that’s no excuse to stay in the library all weekend. You need to get out and have some fun, and that means knowing where to go. Finding a good time on a college campus usually isn’t too hard, but once you move into the real world going out and organizing friends can get really frustrating. You’d think that Facebook, Twitter, Foursquare, and other social networking sites would make it easier to meet up with friends and find cool events/places, but they haven’t really done that yet. That’s where The Hotlist steps in. They’re a New York City based startup that has developed “a social discovery engine that enables you to view what’s happening today, tomorrow and throughout the week among your Facebook friends and the entire world!” The Hotlist was name one of the Top 100 Web Sites of 2010 by PCMag.com, and they’ve received a ton of other press mentions. But it’s really up to you to judge how hot The Hotlist is.

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Tagged as: all employers, data, engineering, events, local, local marketing, marketing, New York, online marketing, social media, social networking, software development, web development

Opening Ceremony

by Willy Franzen on February 22, 2011

MATCH Public Charter School has been sponsoring One Day, One Job for the past week. They offer amazing entry level opportunities for new grads in Boston, MA, and you should check them out now.

Fast Company’s list of The 2011 Most Innovative Companies has a great mix of familiar and unfamiliar names. One of the companies on the list that I’m only recently familiar with is Opening Ceremony. They call themselves “a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan.” I first heard about Opening Ceremony because they’ve been collaborating on a line with Pendleton (a brand that I love). As I’d put it, Opening Ceremony is a New York, NY based fashion retailer/designer/curator. They’re all about bringing together things that are different—new and old, exotic and local. It’s based on the premise behind the original Olympics in 1896—”creatively merging sports, business, and global participation.” But it’s fashion instead of sports.

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Tagged as: all employers, apparel, blogging, buyer, California, copywriting, design, e-commerce, fashion, graph, graphic design, international, Japan, New York, online marketing, production, retail, sales, social media, writing

Clickable

by Willy Franzen on February 15, 2011

Good news! We’re switching e-mail providers today. We have a sponsored e-mail (with awesome opportunities) coming later today, and that should come from our new provider, Aweber (check out their jobs). You probably won’t notice any changes right away (forgive us if we run into any glitches), but it’s going to help us offer you a much better e-mail experience in the long run.

A couple of weeks ago I got an e-mail from a high school friend saying that she’s collecting “class notes” for our school’s newsletter. She didn’t suppress the recipient list, so it’s been a big reply all fest (luckily my graduating class was only 46). It’s truly interesting to see where all of my friends and what they’re doing 9 years after graduating high school. Beyond that, it’s a great source of new ideas for companies to feature. One of my friends is currently working at Clickable, a New York, NY based company that offers a “live Web platform to make online advertising Simple, Sophisticated and Profitable.” Chances are that you’ve never dabbled in online advertising (though maybe you should), but I can assure you that it gets complex very quickly–especially when you are running ads through platforms like Google AdWords, Facebook Ads, and Microsoft AdCenter. Clickable offers a software solution that makes everything way simpler.

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Tagged as: account management, advertising, all employers, business development, design, marketing, New York, online marketing, sales, sem, social media, social networking, web development

The Partnership at Drugfree.org

by Willy Franzen on February 13, 2011

I don’t drink, don’t smoke, don’t do drugs, and have never have (I also avoid caffeine and can’t remember the last time that I took an aspirin). This makes me a bit unusual among my peers, so I often have people ask me why I am the way I am. I don’t have a good explanation. It’s not really a religious thing or a family thing—it’s more that I want to be healthy and be able to focus 100% on the things that I like to do. Or maybe D.A.R.E. worked really well on me. Regardless, I’m sure the folks at The Partnership at Drugfree.org would love to figure me out so that they can replicate it. They are a New York, NY based non-profit organization “that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.” While many people are skeptical of the anti-drug movement in general, there’s no doubt that substance abuse continues to be a major public health problem in our country.

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Tagged as: addiction treatment, advertising, advocacy, all employers, development, events, health care, New York, non-profit, psychology, public health, social work

GroupMe

by Willy Franzen on February 11, 2011

I know it’s hard to believe right now, but it actually gets warm in Chicago sometimes. And during those warm months I try to play as much beach volleyball as I possibly can. There’s a group of guys that I often play with, and we organize via text message. The problem is that one guy controls the text list, and it’s always unclear how many people are going to show up. I actually think that e-mail is a much better alternative, but for some reason people love SMS, which is a terrible platform for group messaging. At least it was. GroupMe is a New York, NY based startup that “lets you effortlessly group text with the people in your life that are important to you.” It’s a free service that works on any phone (ok probably not a rotary phone).

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Tagged as: all employers, analyst, analytics, business development, data, design, engineering, mobile, New York, product development, software development, telecommunications, user experience, web development

Return Path

by Willy Franzen on February 9, 2011

There’s only one thing more annoying than getting spam in your inbox—getting real messages sent to your spam box. Unfortunately, because spam is such a problem, ISPs are extremely strict about which e-mail messages get through spam filters. This can sometimes be a problem when you’re sending e-mail individually, but it becomes a much bigger problem when you’re sending bulk. Whether you’re sending hundreds of thousands of messages a month like I am or billions of messages a month like Facebook does, you have to ensure that your e-mails get to your users inboxes. It’s a complicated science, but there are companies that specialize in e-mail deliverability. One of—if not the biggest name in the industry is Return Path. They’re headquartered in New York, NY with major offices in Broomfield, CO and Sunnyvale, CA, and they’re experts on all of the issues surrounding e-mail deliverability and spam detection.

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Tagged as: account management, all employers, analyst, California, Colorado, customer service, e-mail, finance, information technology, New York, sales, software development, web development

FactSet Research Systems

by Willy Franzen on February 8, 2011

The world of high finance is mind-bending. Billions and even trillions of dollars are being exchanged, yet no paper money is actually changing hands. It gets even crazier when you realize that real people are behind all of these transactions. They’re constantly making decisions that affect more money than you’ll probably accrue in your lifetime—and it’s not even their money (some of it might even be yours). When it comes to finance, research is crucial to sound decision making, and as technology has evolved, research has become more and more plentiful. FactSet Research Systems is a Norwalk, CT based company that provides investment analytics tools. As they put it, “FactSet enhances productivity of the global investment professional by providing superior workflow solutions.” It does this by consolidating “all the tools you need to monitor global markets, public and private companies, and equity and fixed income portfolios in a single, intuitive interface.”

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Tagged as: Alabama, all employers, analyst, analytics, California, communications, Connecticut, consulting, data, engineering, finance, human resources, Illinois, investment, law, Massachusetts, New Jersey, New York, product development, research, software development, Texas, training

Wieden + Kennedy

by Willy Franzen on February 7, 2011

I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

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Tagged as: account management, advertising, all employers, analyst, arts, China, copywriting, design, entertainment, finance, India, international, Japan, media planner, Netherlands, New York, Oregon, planning, risk management, sales, United Kingdom

Volunteers of America

by Willy Franzen on February 6, 2011

When you’re job searching, volunteering is a great way to both put your skills to use and develop new skills. There are countless non-profit organization that put volunteers to work in situations where they can really make a difference. One of our country’s largest volunteer organizations is Volunteers of America, which is a faith-based non-profit headquartered in Alexandria, VA. With their staff of 16,000 paid employees and 70,000 volunteers, they’re able to help “more than 2 million people in over 400 communities in 48 states.” Since the organization was founded in 1896, they “have supported and empowered America’s most vulnerable groups, including at-risk youth, the frail elderly, men and women returning from prison, homeless individuals and families, people with disabilities, and those recovering from addictions.” An organization that has been around as long as Volunteers of America has must adapt to changes over the years. While they continue to remain focused on providing neighborly aid to all people, it looks like Volunteers of America is putting more emphasis on helping the growing population of aging Americans.

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Tagged as: administrative, Alabama, Alaska, all employers, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, health care, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, nationwide, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, non-profit, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, outreach, Pennsylvania, program development, social work, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Scientific Games

by Willy Franzen on February 3, 2011

The other day I read a fascinating article about a Canadian guy who figured out how to determine whether scratch-off lottery tickets would be winners… without scratching them off. He decided not to take advantage of his discovery, because he realized he made more money as a statistician then he would have made taking advantage of the flaw. When he tried to tell the Ontario Lottery and Gaming Corporation, they thought he was some crackpot and ignored him. Finally, he got their attention when he sent them 20 tickets with predictions of their outcomes—he was right on 19 out of 20 of them. The article mentioned the names of a few U.S. based companies that work in the scratch-off lottery games, and I instantly wondered whether they had any entry level jobs. One of those companies is Scientific Games, which is headquartered in New York, NY but appears to be operationally based in Alpharetta, GA. Lotteries in the U.S. are a $50 billion market, and Scientific Games is “the primary instant ticket provider for 8 of the top 10 U.S. lotteries.” It may not seem as though there is a lot of room for innovation in lottery games, but Scientific Games has consistently proved otherwise.

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Tagged as: all employers, Arkansa, behavioral science, business development, casino, Colorado, communications, design, finance, game design, Georgia, graphic design, information technology, Iowa, lottery, New York, product development, research, sales, science

Instructables

by Willy Franzen on February 1, 2011

The other day I came across a video from a guy who built a remote control tri-copter strapped with fireworks to hunt hydrogen balloons. I love geeky projects like that—I just wish that I knew how to replicate them. Luckily, there’s a site built for exactly that (though they don’t have the exact how to video that I’m looking for). It’s called Instructables, and they offer a place “where passionate people share what they do and how they do it, and learn from and collaborate with others.” The company got its start at the MIT Media Lab, but has since moved to San Francisco, CA. Instructables covers a range of topics that includes Food, Health, Living, Outside, Play, Solar, Technology, and Workshop, which means that they have a place for basically any kind of how to.

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Tagged as: advertising, all employers, blogging, California, editorial, Illinois, journalism, marketing, New York, online media, sales, writing

Simon & Schuster

by Willy Franzen on January 31, 2011

It’s hard to think of an industry that hasn’t been affected by the Internet in some way, but when you think about those that have seen the most change, publishing has to be at the top of the list. Not only has technology changed the way that we read, but it’s also changed what we read. In fact, I bought a Kindle to force myself to read more books, and half of the reading that I do on it is stuff that I sent to it from the web. However, books are still huge business, and the major brands in the book publishing business still seem to be surviving, if not thriving, in a forever changed book selling environment. Simon & Schuster is a great example (and if you’re looking for other entry level jobs in publishing, you may also want to check out Hachette, Sterling, Penguin Group, and Random House). The New York, NY publisher was able to hit their profit targets last year even though they fell short of revenue targets. This article on a letter from Simon & Schuster’s CEO will give you insight into how the company is embracing digital publishing while also expanding its focus on high growth areas like Children’s publishing. The Internet may just be what keeps the big name publishers alive.

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Tagged as: all employers, analyst, books, communications, editorial, human resources, inventory control, law, logistics, marketing, New Jersey, New York, public relations, publishing, rotation program

UrbanDaddy

by Willy Franzen on January 28, 2011

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

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Tagged as: advertising, all employers, analyst, California, copywriting, design, e-mail, editing, editorial, Florida, food, Georgia, interactive media, marketing, Massachusetts, media planner, Nevada, New York, online media, planning, quality assurance, sales, social media, software development, sports, Texas, travel, trends, Washington DC, web development, writing

Organic Motion

by Willy Franzen on January 25, 2011

Last week I came across a pretty cool picture from the filming of Pirates of the Caribbean (I have no idea which of the movies). It shows what the actors looked like when the movie was being filmed, and then what they actually look like in the movie with all of the CGI and special effects. How do actors take themselves seriously with little balls stuck all over their body? Fortunately, they won’t have to much longer if Organic Motion has anything to say about it. They’re a New York, NY based company that “a leading innovator of computer vision and highly advanced motion capture systems.” They’ve developed a combined software/hardware solution that enables computers to capture the motion of humans and other organisms—no little balls necessary. It’s a huge breakthrough that can be used in all kinds of different applications.

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Tagged as: all employers, animation, New York, software development, special effects, video

The Wandering Scholar

by Willy Franzen on January 23, 2011

I love seeing students pursue learning outside of the classroom. There’s only so much that you can be taught—eventually you need to go out and start experiencing things for yourself. One of the best ways to do this is to travel. Not only does it teach you street smarts, but it also provides a vast array of learning opportunities that you would never be exposed to sitting at home. Travel is becoming more and more common for college students, and even high schoolers are starting to see the world in an effort to enhance their learning. Unfortunately, international travel isn’t accessible to everyone. Even no frills travel is expensive, which is why The Wandering Scholar was started. They’re a relatively new New York, NY based non-profit organization that “makes international travel and learning opportunities accessible to low-income high school students.” It’s a really cool idea that I hope catches on, because everyone should have the opportunity to see and learn about other parts of the world.

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Tagged as: all employers, education, international, Massachusetts, New York, non-profit, Pennsylvania, program development, travel

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

RecycleBank

by Willy Franzen on January 18, 2011

I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.

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Tagged as: advertising, all employers, business development, design, environmental, finance, green, local, local marketing, marketing, New York, outreach, recycling, sales, social media, software development, sustainability

TastingTable

by Willy Franzen on January 17, 2011

Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”

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Tagged as: account management, advertising, all employers, blogging, California, e-mail, editing, editorial, food, hospitality management, Illinois, Massachusetts, New York, Pennsylvania, restaurants, sales, social media, Washington DC, writing

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

Aviary

by Willy Franzen on December 27, 2010

Remember when you had to pay big bucks for software? You’d buy a CD, install it on your computer, and then you finally got to use it. Now it’s way easier. Lots of startups have created online productivity suites akin to Microsoft Office, and Google Apps has really changed the way that a lot of people work on their computers. But what if you want to edit an image, song, movie, or do some other creative endeavor? Software for that kind of stuff is still really expensive, right? Nope. Aviary is a New York City based company that “is on a mission to make creation accessible to artists of all genres, from graphic design to audio editing.” They provide a suite of free online tools that are way more powerful than most cloud-based software that you’re used to.

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Tagged as: all employers, arts, design, New York, software development, web development

Pencils of Promise

by Willy Franzen on December 26, 2010

What do you want most in the world? Maybe it’s changed since yesterday because of something left under the Christmas tree, but chances are that changing the answer to that question isn’t so easy. For a small boy begging on the streets of India, the answer was pretty simple. A pencil. Adam Braun is a guy who gave a kid a pencil, a smile, and a promise of a better future. Adam Braun continued backpacking across the world, and giving out pens and pencils—thousands of them. Eventually his idea turned into a non-profit organization called Pencils of Promise. They’re based in New York City, and they now build schools for the 75 million children in the world who don’t even have access to a pre-school education. As important as schools are, the pencils and backpacks still play a huge role in what Pencils of Promise does.

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Tagged as: all employers, design, education, fellowship programs, international, international development, New York, Nicaragua, non-profit, outreach, software development, user experience, web development

SinglePlatform

by Willy Franzen on December 22, 2010

Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”

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Tagged as: advertising, all employers, business development, food, local, local marketing, New York, online marketing, restaurants, sales, seo, social media

Solve Media

by Willy Franzen on December 16, 2010

In the past 15 days there have been 1,310 spam comments left on One Day, One Job. Luckily, I have software that identifies most of them, so that I only have to look at 10 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.

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Tagged as: advertising, all employers, business development, marketing, New York, Pennsylvania, sales

Bluefly

by Willy Franzen on December 14, 2010

I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.

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Tagged as: all employers, apparel, buyer, data, design, e-commerce, fashion, inventory control, merchandising, New York, software development, style, web development

E-Poll Market Research

by Willy Franzen on December 13, 2010

You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”

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Tagged as: account management, all employers, California, data, market research, marketing, New York, research, sales

International Coalition of Sites of Conscience

by Willy Franzen on December 12, 2010

I’m not a big fan of museums unless they’re super-focused on a specific topic. I get kind of bored looking at random collections of stuff, but when a museum or an exhibit tells a story, then I get interested. I’m sure I’d be fascinated at any one of the “Sites of Conscience” that are in the network of the International Coalition of Sites of Conscience, which is a New York City based non-profit organization that is “dedicated to helping historic sites inspire social consciousness and action.” The sites in the network are “specifically dedicated to remembering past struggles for justice and addressing their contemporary legacies,” and there’s a good chance that you’re familiar with at least one of them. Remembering our history is essential to moving forward on human rights issues, and the International Coalition of Sites of Conscience ensures that our history is accessible and delivered in a compelling way.

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Tagged as: advocacy, all employers, communications, history, human rights, museum, New York, non-profit

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