The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re job searching and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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We often forget that this country has been built (and is continuing to be built) by immigrants. For hundreds of years people have risked everything that they had to try for a better life in America. While just getting here is a journey, the first few years of “making a new life, working for a better future, starting a family with limited means” can be daunting. The Lower East Side Tenement Museum in New York, NY tells the story of life in America for nearly 7,000 immigrants from over 20 countries who lived in the building between the years of 1863 and 1935. It’s a part of American history that doesn’t get a lot of attention (how many of us have visited colonial era museums?), yet it’s an extremely important part of our national identity.
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Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.
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Want to be part of the One Day, One Job/Internship team? Here’s your chance!
I started cooking in my second year at college. The dining halls were fine for Freshman year, but after I moved off campus I decided that I had to learn to feed myself. My mini-Weber grill was my go to, but it eventually got cold enough (Ithaca…) that I had to move into the kitchen. My roommate bought some kitchen set from Wal-Mart, and it was about as low quality as you could get. The tools sufficed, but they were pretty terrible. Now I’m not advocating spending a ton on kitchen tools, but it makes sense to use tools that have a quality design. That’s what OXO is all about. They New York, NY based company is best known for their wide variety of kitchen tools, but they offer a pretty wide range of consumer products from staplers to pruning shears to ice cream scoops.
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I guess I could have done today’s post about how we’re hiring, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.
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I took French in middle and high school, and I hated it even though I was pretty good at it. I dropped French as quickly as I could (after 10th grade) and never tried another language. Now I realize how important speaking multiple languages can be. Unfortunately, picking up a new language gets progressively harder as you get older. If only I had started as a young kid. That’s what Global Language Project is all about. They’re a New York, NY based non-profit organization that “seeks to equip disadvantaged public-school students with the skills to compete in a globalized world and work force” through a “free and comprehensive language training program.” It’s amazing how many opportunities can be opened up for you just by speaking multiple languages. Global Language Project aims to leverage this fact to empower young students.
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Pretty much every non-profit organization exists to make the world a better place in one way or another. Most do it by helping specific groups of people. The Conference Board in New York, NY is a bit different. They’re still working in the public interest, but they’re doing it by serving businesses. The Conference Board “provides the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society.” Strong businesses build strong communities (can you say jobs?), so it’s essential that businesses are able to “understand and deal with the most critical issues of our time.” It’s still doing good, even if it’s a bit removed from the kind of work that typical non-profit organizations do.
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Samaritan’s Purse is this week’s sponsor. They’re an international aid and development organization that has a bunch of jobs for new and recent grads.
When I was job searching after graduating from college, one of my big projects was getting my finances in order. I opened accounts, closed accounts, cashed out savings bonds, started investing, and made sure that I knew where all my money was. I also started using Mint to track everything. It worked well until my bank updated their online banking software and killed Mint integration. It eventually got fixed, but there was no way to merge my old Mint data with my new Mint data (I essentially had to set up another bank account in Mint). This was pretty minor in terms of banking nightmares, but it was still a huge pain. Otherwise, I’m happy enough with my current bank, but I’d love to have a bank that is focused on delivering a superb online experience. BankSimple (also known as the Simple Finance Technology Corp.) wants to be that bank. They’re based in New York, NY and they’re all about customer service and user experience.
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I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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Today is all about celebrating America! In past years we’ve looked at Phantom Fireworks, the National Safety Council, and the Daughters of the American Revolution. Fireworks, fireworks safety, and the American Revolution are all great patriotic things, but nothing makes me love my country like watching grown human beings gorge themselves for the sake of gorging (I kind of feel awful for talking about this after featuring an anti-hunger non-profit yesterday). The Nathan’s Famous Hot Dog Eating Contest is especially patriotic this year, as it represents a huge step forward for women’s equality–yes, there was a women’s division of the contest this year. For a while the Japanese had more Fourth of July pride than we did, as Takeru Kobayashi won six consecutive contests from 2001 to 2006, but in 2007 an American named Joey Chestnut took the championship, and he’s held on to it ever since. He even holds the world record for eating 68 hot dogs in 10 minutes. While the Nathan’s Famous Hot Dog Eating Contest is held on Coney Island, the Nathan’s Famous corporate office is actually located in Jericho, NY. According to Wikipedia, Nathan’s worldwide presence “consists of 24 company-owned units, 380 franchised or licensed units and more than 1,400 stores in 41 states, the District of Columbia and 17 foreign countries.”
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Which do you think is preppier, rowing or squash? I’ve never seriously participated in either sport, but I grew up in Connecticut, so I had plenty of friends who did. Both sports have reputations for being easier ways for privileged kids to get into college. It makes sense. Access to rowing shells and squash courts is expensive, so most people never get exposed to either sport. That means the few who do participate in squash and rowing have a lot less competition when getting recruited for spots on college teams. We’ve seen non-profit organizations like StreetSquash, Surf City Squash, and SquashBusters open up squash to a new crowd and use it to promote academic achievement. Today I learned about an organization that is doing something similar for rowing. They’re called Row New York, and they’re based in New York, NY. They aim “to empower young people from New York City’s under-resourced communities to pursue excellence in all facets of their lives, through a unique combination of competitive rowing and individualized academic support.” It’s an awesome idea, and it’s already making a serious impact.
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You have to love it when July 4th lines up on a Monday to make for a long weekend. It provides a great opportunity to get away, see friends or family, and enjoy our freedom. When I’m getting away, I prefer to do it via private jet. Unfortunately, I don’t have access to one, which is why I’m staying put in Chicago this weekend. But if I did want to spend every penny I have on a flight for the weekend, I’d totally try evoJets. They’re an Aspen, CO based company (though I see some indication that they’re actually based in New York, NY) that provides “on-demand private jet charter service.” That means that you don’t need to own a plane or a share of a plane. You can just call them up, and they’ll get you where you want to go. evoJets is another company that I learned about from Inc Magazine’s 30 Under 30. Both founders are 28, which seems too young to be flying on private jets, let alone running a company that provides access to them.
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My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.
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I’m not sure how many of you have been with us long enough to remember, but 2.5 years ago Jason Seiden and I put together a job search prep course called Found Your Career. We did it for two reasons. First, we saw a need. Most entry level job seekers need some serious help. Second, Jason was looking for a way to productize his content, and I was looking for a way to develop new revenue streams (since selling advertising to employers in the middle of a recession is kind of hard). We tested the waters with some introductory content and got a good response, so we went all out and developed an awesome course for job seekers. We charged $152 for the course, and it actually sold pretty well in its first week. It did ok over the next month or so. Then the sales dried up. We learned the hard way that selling products to entry level job seekers is really tough, which is why we’ve finally decided to make Found Your Career free–you can find all of the lessons here. If I were to do it all over again, I would have used Kickstarter to build support for the project before actually building the course. Kickstarter is a platform for funding creative projects. They’re based in New York, NY, and they’re making all kinds of awesome things happen by matching up creative people with customer/funders.
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As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled careers at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of job openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.
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Gender in the workplace is a complicated issue. Over the past 50 years, a lot has changed, and a lot has stayed the same. Over that time one of the organizations that has played a significant role in “expanding opportunities for women and business” has been Catalyst. They’re a non-profit headquartered in New York, NY and with offices in Sunnyvale, CA; Toronto, Canada; and Zug, Switzerland. Since they were founded in 1962 they have studied “women and men across levels, functions, and geographies to learn about women’s experiences in business, barriers to their career advancement, and individual and organizational strategies leading to success.” They provide this research to their members (they’re a member organization) with the goal of “building the inclusion that will expand opportunities for women in the workplace.”
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It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.
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There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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Helping people find jobs is obviously a cause that is close to my heart. I chose to focus on the college market for two reasons: I was familiar with it because I had struggled through my own entry level job search and I wasn’t really qualified to help anyone else when I started. As tough as it is for college grads to find jobs these days, you actually have it pretty easy. You’re educated, energetic, and don’t need to make all that much to get by. It may seem hopeless now, but you will land a job and get your career started soon. You just need to keep pushing and be smarter about how you approach employers. There are others out there who need a lot more help, which is why organizations like Seedco exist. Seedco is a New York, NY based non-profit that “designs and implements innovative programs and services for workers, families, and businesses in need.” They’re all about driving economic growth and helping people be their most productive selves.
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When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.
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My mom is a graphic designer, so many of my childhood memories consist of me sitting in the car fighting with my sister while my mom went into the print shop to drop something off or pick something up. Today’s version of me probably has it a lot easier because leaving your kids in the car is generally frowned upon, and brick and mortar print shops are a dying breed. Today, if you have a serious print job, you’re probably going to use an online printer who can do your job and ship it to you more quickly and more cheaply than the local print shop can. We’ve already looked at one company like this, VistaPrint, and today we’re going to look at Mimeo.com. They’re located in New York, NY; Newark, NJ; Memphis, TN; and Hayward, CA, and they call themselves “the innovator of online, on-demand document printing and distribution.” They were founded in 1998, and since then they’ve been focused on developing web-based technology to make online printing even easier than walking into a print shop.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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Sometimes you have to feel bad for ridiculously rich people. They’re investing millions of dollars with hedge funds, and they don’t have access to the kind of tools that I have access to in my Scottrade account. Ok, you don’t have to feel bad for them, but you have to agree that it’s weird that individuals who have the most invested have the least transparency into what they’ve invested in and how its doing on a day to day basis. AlphaMetrix is a Chicago, IL based company that aims to solve this problem by “connecting highly qualified investors with fund managers.” They do this through a software platform that enables investors to look at detailed information on a hedge fund’s holdings. This allows investors to make more informed decisions, and it allows hedge fund managers to better communicate what they’re doing with the money that they manage to investors.
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As someone who has been a part of both a startup company (this one) and a startup non-profit (board member), I think that starting a non-profit is the more difficult of the two. It’s not all that hard to start a small organization that does good work, but to be able to fund it on a sustainable basis feels nearly impossible in the early stages. You actually need to get people to have enough faith in you and your team to give you money to achieve your mission. If you can do that, you can probably succeed. That’s why I’m excited about the Museum of Food and Drink in New York, NY. In March they held a Get-the-Ball-Rolling Fundraiser that included cooking by David Chang, Wylie Dufresne, Nils Noren, and some other big names. To get these chefs behind a cause and to get enough product donated for a $250 a plate lunch is a big accomplishment. It sounds like the dinner was a big success, which hopefully means that the Museum of Food and Drink ball is officially rolling.
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My guess is that for most of you college was the time when you had to start learning to be self-reliant. And now that you’re in the middle of your first job search, the whole process has been propelled forward at a much faster rate. If you’re not speaking up for yourself, taking care of yourself, and building a support system for yourself now, when will you? People with intellectual and related developmental disabilities go through the same exact process when they move from group homes to their own homes. The Self Advocacy Association of New York State is a Schenectady, NY based non-profit “grassroots organization run by and for people with developmental disabilities” that helps its constituents learn self-reliance skills, while also giving them a support network to fall back on. They run self-advocacy groups across New York State and offer a variety of projects and services that make self-determination an easier process.
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It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.
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I’m watching more and more video over the Internet. It all started when I’d (illegally) download South Park episodes in RealPlayer format. I’d set up the download before bed, and if all went as planned, I’d have my 7 megabyte file waiting for me in the morning ready to watch in all it’s low quality, grainy glory. Times have changed, and some broadbrand providers can deliver a file that size in just over a second. That means that we’re watching more and more video over the Internet, which also means that we’re watching more and more video on our laptops. That’s a waste when you have a perfectly good tv with a much bigger screen sitting in your living room. I ended up buying an AppleTV so that I can watch MLB.tv and Netflix on my flat screen, but I strongly considered a Boxee Box. Boxee is located in New York, NY, and they provide both software and hardware to make watching online video a more pleasurable experience–namely by enabling you to watch on whatever device you want to watch on.
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Volunteering is a great thing to do during your job search. It’s an opportunity to do good while building valuable skills and putting yourself to work doing something (which is always better than nothing when you’re job searching). Obviously volunteering isn’t only for people who have time on their hands, yet many non-profit organizations treat it like it is. Why would you have a top notch software developer running around picking up trash when he or she could be fixing a few bugs on the organization’s website? Why have a brilliant investment banker building a house when he or she could be managing the organization’s endowment? If the volunteers want time away from work and would prefer to do something different, that’s totally cool. But what if they want to offer pro bono services? Where do they find organizations who can make the best use of their time? Catchafire is a New York, NY based B-Corp (a for-profit company with a social mission–we actually featured jobs with B Corporation) that aims to fix this problem. They want to “make it easy for every professional to use their skills for good, and to make it easy for every nonprofit and social enterprise to access and effectively use pro bono as a way to build capacity within their organization.”
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