It’s easy to think of the developing world as having completely different problems from the ones we have in the U.S. But when you look more closely, you start to realize that the link between poverty and a lack of good education is consistent across the world–our inner cities and the developing world have similar problems that require similar solutions. buildOn is a non-profit organization based in Stamford, CT that aims to break “the cycle of poverty, illiteracy, and low expectations through service and education” by “putting youth in service and building schools in developing countries.” Most non-profits either focus on education abroad or domestically, buildOn is unique in that they believe that they can better solve both problems by working on them at the same time.
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It’s supposed to be in the 80s and sunny all weekend here in Chicago. This is the weather that we wait all year for, yet I”m starting to think this may have been a good weekend to get out of town. Why? The NATO Summit is in Chicago this weekend, and so are the protesters. If I was going to get out of town, I might try one of the services offered by Fareportal to book something. They’re a New York, NY based company that has a “technology platform which enables millions of travelers to book a myriad of travel products from almost every corner of the world.” They operate a number of consumer brands including CheapOair (I’ve used them at least once), CheapOstay, HotelPricer, and Clubmiles. Fareportal also has travel trade brands including Fare Buzz, Travelong, Fareportal Media Group, and Dukes Court Travel.
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I get a ton of PR pitches every day (I just got another one while I was writing this). They typically range from very bad to downright terrible, so I either ignore them or send a nasty reply asking the person to remove me from their list. I checked my e-mail archives, and I’ve never received a pitch from anyone at Sparkpr, but my guess based on their reputation is that they’d actually take the time to send me a decent pitch if it was appropriate. They’re a San Francisco, CA PR firm that was started in the late 90s “at the height of the Internet explosion in Silicon Valley.” They’ve maintained their close ties to the tech scene through the ups and downs, and they’ve won a ton of awards along the way.
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I do as much of my shopping online as possible, but that’s because I don’t really enjoy shopping. It’s all about minimizing my time doing something that I don’t want to do. For some people online shopping is great for the opposite reason–it allows them to spend even more time shopping (at work, on the train, walking down the street, on the couch, etc.). The big problem with online shopping is that the experience feels a bit homogenized–you’re typically buying from major retailers or e-commerce companies. Shoptiques is a New York, NY based company that is trying to make online shopping better by bringing boutiques to the web. Why boutiques? Boutiques offer the ultimate shopping experience: “beautiful hard-to-find hand-picked fashion and knowledgeable advice from the owners who know so much about style and how to make you look beautiful.” Boutiques are anything but homogenized, but their business models don’t translate well to the web–at least they didn’t until Shoptiques came along.
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Happy Mother’s Day! While the best gift that you could possibly give your mother is for you to get a job, flowers, brunch, or a card will have to do for now (not many people get hired over the weekend). I think flowers make a pretty awesome gift, but it sucks that they are eventually going to die. Why not give your mom a flower experience instead? Take her somewhere like the Queens Botanical Garden, which is a Flushing, NY based “urban oasis where people, plants and cultures are celebrated through inspiring gardens, innovative educational programs and demonstrations of environmental stewardship.” Could there be a better place to take your mother?
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There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.
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I’m the last person that should be telling you anything about ballet. I can’t remember the last time I saw a ballet performance, but I guarantee you it was at something like a middle school talent show. Despite my knowing nothing about ballet, I can tell you that the New York City Ballet is a big deal. They train their own artists and produce their own works, and with 90 dancers, they are “the largest dance organization in America.” It all started with Lincoln Kirstein, who had a vision of “an American ballet where young native dancers could be trained and schooled under the guidance of the world’s greatest ballet masters to perform a new, modern repertory, rather than relying on touring groups of imported artists performing for American audiences.” He met a guy named George Balanchine in London in 1933 and invited him to help start the school. The rest is history.
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There aren’t many things sadder than children suffering from medical problems. It’s completely heartbreaking for everyone involved. No matter what the situation, one of the most important things is to keep the kids and their families in a positive emotional state. That’s what Project Sunshine does. They’re a New York, NY based non-profit organization that “provides free educational, recreational, and social programs to children facing medical challenges and their families.” They work in more than 150 cities across the United States and also have “satellite sites” in Canada, China, Israel, Kenya and Puerto Rico. Through volunteers they’re able to serve more than 60,000 children and their families.
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I can’t tell you how many articles I’ve seen about dressing for interviews. Almost all of them can be summed up with three words: use common sense. If that’s not enough insight for you, how about this: look like you belong. There are way more important things to think about before your interview, but I do believe that most people perform better when they feel like they look good. If I had an interview coming up, my go to place to shop would be Bonobos. I’m not sure where I’d shop if I was female, but it looks like The Limited is a reasonable place to buy professional women’s clothing. The Limited is a Columbus, OH retailer of women’s clothing with a long and somewhat confusing history.
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Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.
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In college I studied Industrial and Labor Relations, which means that I spent four years focusing on the world of work. The curriculum covered everything from slavery and indentured servitude to unions and the movement of capital to find lower cost labor. The common theme was that the way that we define and think about work is constantly changing. Today’s trend is all about having a flexible workforce–people who can join on for a project form wherever they live and then move on to a new project with someone else. Work Market is a company that “give businesses access to an on-demand scalable work force along with tools to manage three categories of labor: employees, contractors and third parties.” Many businesses in this space focus on actually building the market where labor can find work, but Work Market takes it one step further and offers the software for businesses to build their own market.
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After mentioning high school yesterday, I had a high school exam dream last night. It was a history test, and oddly enough I think I performed pretty well (though I woke up before I got a grade). If it was a Physics test, I think it might have been more of a nightmare. As much as I enjoyed AP Physics, it was definitely one of the hardest courses that I took at any level. That probably explains why I’m not a member of the American Institute of Physics, which is a College Park, MD based non-profit membership organization that promotes “the advancement and diffusion of the knowledge of physics and its application to human welfare.” The group was founded in 1931 by “a group of American physical science societies joined forces to create an institute that would strengthen their response to the practical and philosophical uncertainties facing their field.”
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When I was in 9th grade I had to take a Health class. One day our teacher had us write letters to our future selves. She told us that she’d send them to us when we graduated high school. I never saw that letter again. I guess I’ll never know how I’m stacking up against the expectations of my 14 year old self. While many lessons from health class seem trite at the time, they can have life-long beneficial effects. Unfortunately, many public schools can’t afford to offer health education. This is a big problem because “teenagers today are engaging in risky behavior at alarming rates, harming their bodies and their futures.” Peer Health Exchange is a San Francisco, CA based non-profit organization (but they’re working across the country) that fixes this problem by recruiting, selecting, and training “college student volunteers to teach high school students a comprehensive health curriculum.” My sister is one of these volunteers, and she’s had a wonderful experience so far (which is why she has been bugging me to feature PHE).
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SinglePlatform is hiring 50 new grads in New York City to help local businesses get discovered. Learn how you can be one of them.
When I see my friends from Jelly Chicago (a co-working group), we often bounce ridiculous startup ideas off of each other. For some reason, many are centered around online dating. It’s a really fun space to think about because there’s a simple problem with limitless solutions–just look at all of the different dating sites out there. Most of them require your searching through profiles and contacting people (or waiting to be contacted). Others propose matches based on fancy algorithms. MeetMoi is a mobile dating company that uses push technology to help you meet new people, and it’s all based on where you are right now. MeetMoi is located in New York, NY, but you can use it anywhere (well anywhere that they have a critical mass of users). Basically, all you have to do is fill out a profile and get out of the house. MeetMoi will find people with similar interests and push messages to your phone when you’re near each other. You can initiate a chat and decide to meet immediately, another time or not at all. It’s a little creepy, but people said that about online dating not so long ago.
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This is a sponsored post for SinglePlatform.
What’s your go to social media site? For me it’s Facebook. If something interesting happens in my life, that’s where I’ll post it first. I won’t post to any other sites unless it’s really a big deal. I don’t need to. It’s not important to me. Businesses can’t share this attitude. They need to participate everywhere that potential customers might be–and they need to ensure that their messaging is consistent across all sites. With the way that things like menus, hours, and prices change, keeping all of the relevant profiles and listings up to date can quickly become very costly. Why would a business pay someone to do that full-time when they can just sign up for SinglePlatform? SinglePlatform is a New York, NY based company that allows businesses “to showcase their storefronts everywhere online” simply by keeping their information up to date in a single online dashboard.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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I’m not big on writing online reviews. There’s something that feels wrong about generating free content for someone else to make money off of it. But I’m sure glad that there are plenty of people who have a different opinion. How would I know which restaurants to go to without Yelp? Or what books to buy without Amazon reviews? Reviews have proven time after time to be a great base on which to build an Internet business. That’s exactly what they’ve done at Expo, a New York, NY based company that has been aiming “to create the largest and most authentic base of product focused videos available” since 2005. They’ve built a platform for regular people to share “videopinions” on nearly any product under the sun.
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I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”
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If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).
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Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.
I was really lucky in that my parents sent me to a top notch private school for 6th through 12th grade. I have no doubt that it had a significantly positive effect on my education. Why? Because it was a truly great school. Private schools obviously aren’t the only great schools (and plenty of private schools aren’t all that great), but there’s no doubt that many of our country’s public schools are underperforming. 50CAN is a New York, NY based non-profit organization that is pushing for education reform because they believe that “Great Schools Can Change Everything.” They don’t just mean test scores and individual outcomes. They mean our economy, our democracy, our dreams, our competitiveness, our health, our communities, and pretty much everything else. 50CAN is different from many of the education focused non-profits that you’re likely familiar with in that 50CAN is focused squarely on advocacy.
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Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.
There are some things that computers are far better at than humans, like math. There are some things that humans are far better at than computers, like understanding nuance. Then there are a lot of things that fall somewhere in between, but we can be pretty certain that computers will do them better soon enough. One of these things is determining context. This is especially important in the world of advertising. Right now a human can do a much better job than a computer of determine which ads would fit best within the context of a website, but he or she will be much slower than a computer. PulsePoint is a New York, NY based company that is working to give the computer another win over humans with a technology platform that helps “marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale.”
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Public relations is a funny game. A former intern recently published an interview with me on a pretty major blog. I got the coverage because of who I knew. But then an even bigger blog called Lifehacker blogged about the article. I got the coverage because of where I had been previously covered. A few days later One Day One Job was mentioned in another Lifehacker article on Top 10 Ways to Get a Better Job (this was just a short mention, but it sent by far the most traffic). I got this coverage because the author was familiar with me and my site. It takes a ton of hard work to run into this kind of luck, which is why most major companies hire PR firms that have solid reputations and great relationships with journalists. But it takes more than that–it takes a focus on action and results, which is exactly what Emanate offers. They’re a New York, NY and Los Angeles, CA based PR firm that focuses on consumer marketing, corporate communications, digital & social media, and health & wellness. They’ve only been around five years, but they’ve accomplished a lot and have big plans for the next five years.
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Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.
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As a guy who has been a fanatical Yankee fan as long as I can remember, I’ve probably heard this jingle at least 10,000 times. If it doesn’t sound familiar, then you either don’t live in the Northeast or have completely sequestered yourself from anything related to sports. The jingle belongs to Modell’s, a New York, NY based company that is “is the nation’s oldest, family-owned and operated, retailer of sporting goods, sporting apparel, menswear and brand name athletic footwear.” Desite the fact that Modell’s “operate over 140 stores throughout New York, New Jersey, Pennsylvania, Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, and Virginia, Rhode Island and the District Of Columbia,” I don’t think that I’ve ever stepped foot in one. That’s probably an anomaly because I love sporting goods, and their branding is about as good as it gets.
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Are you an enthusiastic, reliable college grad who loves working with kids? SmartSitting is looking for full and part-time nannies and babysitters to join their network. They connect experienced childcare providers with the best jobs in NYC. Learn more by visiting SmartSitting.com. You can also view current opportunities and apply to join their network.
This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.
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I played beach volleyball yesterday. On St. Patrick’s Day! And I was hot! No, I didn’t go on vacation. Chicago is having an amazing stretch of unseasonably warm weather. The best thing about it is that it gets people out doing what they love because they know that it still could snow again. For me it’s volleyball (or fishing if I can escape the city), but for others it may be running, playing with their dog, or riding a bike. Since I saw a ton of bikes yesterday, I thought it would be a good day to take a look at Bike New York. They’re a New York, NY based non-profit organization that aims to “promote and encourage bicycling and bicycle safety through education, public events, and collaboration with community and government organizations.” Biking is good for cities and good for people, so Bike New York isn’t just about biking for biking’s sake.
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My last foreign language learning experience came in tenth grade French class. I found it mind numbingly boring even though we used French in Action, which was supposed to be a wonderful method for learning the language. If you can’t keep a student engaged, he or she will never learn the language. That’s why Voxy might be worth checking out for those of you who have had trouble learning languages through other methods. They’re based in New York, NY, and they offer “an exciting, award-winning way to learn a language from life.” How do they do this? They use web and mobile technologies to teach you a language while you’re doing things that you’d normally do–reading articles, playing games, or walking around your city. Not only does this make learning more fun, but it also makes it more useful. What you learn is based on the context of your life, so you’ll actually know why what you’re learning is useful.
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I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”
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I did an interview with The 99% (they have nothing to do with Occupy Wall Street) on job search and entrepreneurship that was published today. Read it, share it, Facebook it, Tweet it.
How can you not love daily deals? Great stuff at a great price. Unfortunately, everybody and their brother thought it was a good idea to knock off Groupon and start a daily deals site. This irritated merchants who were getting pitched incessantly, and it overwhelmed consumers with all of the options. While many of the copycats have died off, one company avoided a similar fate by taking a very different approach to riding the daily deal wave. YipIt is based in New York, NY, and they’re a daily deal aggregator. Every month they gather more than 30,000 deals from more than 800 sites and share them with their audience. They make money through advertising and affiliate fees paid by the daily deal sites, but there’s more to the story.
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The next car I get will definitely have some sort of iPhone integration. Right now I still rely on one of those tape to AUX thingies, which means that I usually just listen to the radio. I couldn’t find any good stats on the topic, but I have to think that listeners in cars are what’s keeping radio going. But according to Entercom, radio is still going strong. You would expect them to say that though, considering that they’re “one of the five largest radio broadcasting companies in the United States.” Entercom is headquartered in Bala Cynwyd, PA, but they operate more than “100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.”
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