One Day, One Job » merchandising

Crate and Barrel

Willy Franzen — Wed, 16 May 2012 16:36:24 +0000

Furniture shopping brings out the worst in me. I tend to revert back to my childhood when my sister and I would team up (by fighting of course) to make our parents miserable so that we could leave the furniture store sooner. Luckily, my fiancée loves going furniture shopping with me. She’s found that if she creates conditions for success (making sure that I’m in a good mood and have recently had a meal), I can actually act like a human being at places like Crate and Barrel. In case you’ve never been to a Crate and Barrel, it’s a giant furniture and housewares store that is essentially my worst nightmare. It all started with one store in downtown Chicago, but now Crate and Barrel is headquartered in Northbrook, IL and has more than 170 stores including CB2 and The Land of Nod locations.

You Can’t Spell Crate and Barrel Without Career

It’s almost as if a trip to Crate and Barrel or CB2 (which is targeted towards a younger crowd) is a rite of passage after you land your first job and move out of your parents’ place. You may not end up buying anything, considering that an entry level salary won’t get you very far at Crate and Barrel, but it’s at least worth a look. If you’re not quite at that point in your life yet, you still may want to visit a Crate and Barrel to get an idea of how they operate and what their style is. Then you can go take a look at the Crate and Barrel Careers page. They separate out job listings between Crate and Barrel, CB2, and The Land of Nod, but the Crate and Barrel job listings seem to be where all of the corporate jobs are. Here’s what’s available:

There are also a variety of Sales and Management Trainee positions across the country. You’ll want to check those out if you’re not tied to working at the Corporate office.

Links to Help You Begin Your Research

Do you shop at Crate and Barrel?

Chloe + Isabel

Willy Franzen — Wed, 09 May 2012 15:59:07 +0000

There are essentially two completely different jewelry businesses. There’s the high-end business that is centered around gold, platinum, diamonds, and other gemstones (I know all about that having recently bought an engagement ring). Then there’s the fashion focused business that is more about completing an outfit. The latter is where Chloe + Isabel is focusing. They are a New York, NY based startup that targets 18 to 28 year old women with jewelry in the $18 to $200 price range. That’s not all that unique. What is unique is that Chloe + Isabel is approaching this market by combining direct selling with web-based social technology. Essentially they’re bringing affiliate marketing to a group of people who may not even know what affiliate marketing is.

You + Chloe + Isabel

I tend to be skeptical of direct selling “opportunities,” but I know that they can be great for developing entrepreneurial skills. I think Chloe + Isabel really gets it right with their online platform. You don’t need to make an initial investment in inventory to sell for them–you can just use their “personalized online dashboard” to put together your “own boutique shopping experience.” To get a better sense of Chloe + Isabel’s style, I recommend that you take some time to browse their jewelry. Then you probably want to read up on their Merchandiser opportunity and watch this video about it:

Even if direct selling isn’t for you, it will help you better understand how the Chloe + Isabel works. Once you start to get it, you can take a look at Chloe + Isabel’s Jobs page, where they list their non direct selling opportunities including:

Customer Care Representative (San Francisco, CA)
Sales Development Manager (San Francisco Bay Area, Utah, Florida, Texas, and Michigan/Illinois)
Graphic Designer
Web Designer
Ruby Developer
User Interface Designer

Whether you’re interested in a full-time job or want to do some direct selling, Chloe + Isabel has some great opportunities for new and recent grads.

Links to Help You Begin Your Research

Have you purchased anything from Chloe + Isabel?

Claire’s

Willy Franzen — Fri, 27 Apr 2012 12:59:34 +0000

When I think of shopping malls, I instantly think of escalators, Auntie Anne’s pretzels, and overpriced gadget stores. Because I was never a teen/tween girl, my memories don’t include Claire’s. In case you’ve never heard of Claire’s, they are a retailer of “fashion trends, accessories and jewelry for young women.” They have more than 3,000 stores across the world and are in 95% of U.S. shopping malls. That’s a massive retail presence. While Claire’s is headquartered in Pembroke Pines, FL, they only have Customer Service and Investor Relations located there. Most of the action (and most of the jobs) seems to be at Claire’s Hoffman Estates, IL office.

Accessorize Your Job Search

Claire’s describes their target market as “young women, teens, tweens and girls ages 3 to 27.” That’s an interesting range, as it’s very specific and much broader than I would have expected. One of the keys to Claire’s branding is ear piercing. They’ve pierced more than 80 million ears. That’s an absolutely unbelievable number in its own right, but it’s even more amazing when you consider that a massive number of women (and probably a good number of men) have a major life memory tied to Claire’s. That’s called branding. If your mall memories are deeply tied to Claire’s (or you’re just really interested in their business), then you should definitely check out their Jobs page. Right now there are a few great opportunities for new and recent grads including:

Associate Planner
Allocation Analyst
Transportation Operations Analyst

There are also a number of jobs that require a little more experience like Buyer, Planner, and Assortment Planner.

Links to Help You Begin Your Research

Do you shop at Claire’s?

GNC

Willy Franzen — Fri, 20 Apr 2012 16:30:38 +0000

Considering a job in Sales but lacking experience? SinglePlatform is hiring and training 50 new grads.

Lifting weights is one of the best things that you can do for physical fitness. Strength training can have amazing effects on its own, but you can get extraordinary results when you combine your training with proper nutrition. There’s a next step if you really want to get serious: supplementation. There seems to be a supplement for everything, from gaining muscle to improving brain function. And if there’s a name that you think of when you think of supplements, it has to be GNC. They’re a Pittsburgh, PA based worldwide retailer of health and nutrition products that include vitamins, supplements, minerals, herbs, and more. If you’re looking to get more out of your body, there’s something at GNC that will at least claim to help you do it.

Supplement Your Job Search

The only thing that I’ve ever bought from GNC is whey protein powder. I’ll barely ever even taken an aspirin, so the idea of taking all kinds of pills, powders, and extracts doesn’t really appeal to me. However, if you’re going to do it, GNC is a good brand to trust. They’ve set “the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science.” That’s a big deal when you hear about things like pro athletes testing positive for banned substance because they took supplements from a shady supplier. There’s absolutely no doubt that GNC is a world leader with more than 7,000 locations (they use a franchising model) and billions in revenue. GNC is exactly the kind of company that most people know about but never consider working for. Now is your chance. If you take a look at GNC’s Careers page, you’ll see that they have a few positions suitable for a new or recent grad including:

There are also opportunities at the retail/store level listed separately, so you may want to check those out too.

Links to Help You Begin Your Research

Do you use any supplements?

Eastbay

Willy Franzen — Tue, 13 Mar 2012 16:51:34 +0000

I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.

Head to Eastbay

Eastbay is obviously in a tough spot considering that they have to compete with behemoths like Zappos and Amazon for customer orders. While Eastbay doesn’t provide a lot of information about their business besides a simple About page, but you can tell that their competitive advantage is their very strong focus on sports. They also seem to do a lot of work directly with teams. The best way to get a feel for Eastbay is just to browse through their product selection, and maybe even try buying something. If you like what you see, take a look at Eastbay’s Jobs page. Right now they have a number of opportunities that seem suitable for a new or recent grad including:

If those don’t work for you, you can also apply to be a model.

Links to Help You Begin Your Research

Did you ever get the Eastbay catalog?

OpenSky

Willy Franzen — Thu, 16 Feb 2012 14:23:16 +0000

Yesterday I came across Fast Company‘s list of The World’s 50 Most Innovative Companies. I love lists like these not only because they’re an interesting read, but also because they’re a fantastic source for company ideas. Unfortunately, this list in particular is always a little disappointing in terms of the latter–mostly because I’ve already written up a lot of the companies. That’s why it took me until #49 on a list of 50 to find a company to tell you about. Luckily, OpenSky looks pretty cool. They’re a New York, NY based company (with another office in Nashville, TN) that is changing the online shopping experience through a focus on curation (that’s a big buzzword lately). They’ve hand selected some of “the brightest stars in food, healthy living, style and design” to provide product recommendations. You can “add” any assortment of these experts to customize your shopping experience.

The Sky’s the Limit

Personalization in online shopping isn’t anything new. There are tons of companies that gather data about you, and then try to sell you things that they think you’ll buy. The problem is that the recommendations tend to be the same kind of things over and over. OpenSky is different because they don’t base recommendations on what you’ve purchased or indicated that you like but on your selection of people whose style you like. This adds an element of creativity and randomness that other recommendation engines can’t provide. And people must love it. OpenSky has over 1 million members and does $500,000 in sales weekly. Those are really big numbers for a young company, which means that they’re hiring to keep themselves growing. Right now their Jobs page shows a few interesting positions including Customer Service Representative, Graphic Designer, and Freelance Retoucher. There are a few other positions like Healthy Living Buyer and Project Manager, but they require some previous experience.

Links to Help You Begin Your Research

Have you used OpenSky?

Wayfair

Willy Franzen — Mon, 06 Feb 2012 16:03:50 +0000

I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.

Find Your Way

If you’d like to read a more in-depth version of the Wayfair story, check out this write up from GigaOm. It provides a lot of interesting details, but I actually think the Wayfair site is even better. Their About page is beautifully designed and packed with information, and the same can be said for the company’s Careers page. It’s also nice that they have a Campus Recruiting section that includes this video (you may need to click through to view it):

The campus recruiting page also includes four positions targeted towards 2012 grads: Business Analyst, Business Intelligence Analyst, Category Management Associate, and Software Engineer. Additionally, they have a ton of job postings for immediate hire:

Category Analyst / Entry Level Buyer (Sydney, Australia)
Jr. Designer/Web Production Artist
Customer Service Consultant (Sydney, Australia)
Bilingual Sales & Service Consultant (Galway, Ireland)
Customer Service Consultant (Ogden, UT)
Email Sales and Service Consultant (Ogden, UT)
Inbound Sales Consultant (Ogden, UT)
Sales Consultant (Ogden, UT)
Junior Web Operations Engineer
Software Engineer
Analyst, Email Marketing – Private Sale

There are a ton of great opportunities at Wayfair, which was named one of Glassdoor’s 2012 Best Places to Work, so browse through the postings and see if any of them are appropriate for you.

Links to Help You Begin Your Research

Have you purchased anything from Wayfair?

Vertive

Willy Franzen — Mon, 30 Jan 2012 16:54:07 +0000

Having written profiles on more than 1,500 companies, I start to see the same stories over and over again. Some business models are just better than others, and those are the ones that seem to keep popping up. One of the most effective models these days is based on providing a free online resource to help save people money and using affiliate programs to monetize the traffic. Sites like Slickdeals, Fatwallet, Savings.com, ShopAtHome.com, CouponCabin, and WhaleShark Media have all taken that approach and succeeded. Vertive is another. They’re based in Austin, TX, and they were founded “to provide search engine marketing consulting and affiliate marketing services.” They eventually started building their own web properties, and that turned out to be way more profitable than consulting. Vertive’s biggest property is Offers.com, but other properties include DailyDeals.com, CouponCodes.com, and Subscription.com.

Get an Offer from Vertive

Because their properties are separate brands, the Vertive.com website is solely dedicated to providing information about the company. Luckily, the information is by no means generic. Vertive actually offers a pretty good look at how their business works. The section title How We Do It is especially good at describing Vertives’ approach to performance marketing. They also provide some good information on what it’s like to work at Vertive. If you like what you see, then you’ll want to check out Vertive’s Jobs page. Right now they have a good number of opportunities that are suitable for new or recent grads including:

Even if Vertive isn’t a good fit for you, it’s worth spending the time to learn about their business. The performance marketing model is… performing extremely well lately. It’s time that you understand how it works.

Links to Help You Begin Your Research

What have you heard about Vertive?

Specialized

Willy Franzen — Thu, 19 Jan 2012 18:02:24 +0000

They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.

Are Your Skills Specialized?

Specialized positioned itself at the high end from the start, and they’re still all about quality whether you’re talking about their Mountain, Road, Multi Use, or Kids bikes. Their vision is to be “the best cycling brand in the world,” and it seems that in many people’s eyes they’ve achieved that. It’s hard for me to really dig into Specialized since I’m no longer into bicycles, but I’m sure that those of you who are will find all of the information you need on their site. One thing I found frustrating about Specialized’s website is that you don’t find any background information on the company until you hit their Careers page. Luckily, there’s a ton of information there. There are videos, an About tab, a History tab, and obviously job postings. In fact, there are a lot of jobs posted, and some look great for new or recent grads including:

City & Globe Product Engineer
Credit Representative
Field Visual Merchandiser (Philadelphia, PA)
Field Visual Merchandiser
Jr International Trade Specialist (Salt Lake City, UT)
MTB Product Engineer
Social Media / Customer Service Specialist
Store Designer/BIM
The European Fitness / Mobility Graphic Designer (Switzerland)
Video Editor and Asset Manager

There are even more jobs that I didn’t cover, and there’s also a general job posting called Bike Shop Experience Wanted!. It mentions positions in sales, marketing, customer service, product, engineering, design, operations, and finance, so I’d apply to that position if you don’t see anything that matches up with your skills.

Links to Help You Begin Your Research

What kind of bike do you own?

UncommonGoods

Willy Franzen — Tue, 17 Jan 2012 17:11:21 +0000

Today is my seven year anniversary with Amy. Now that we’re getting married, we’ll be getting a new anniversary, but for now this is a date worthy of celebration. As a result, I was thinking about presents that I’ve bought her in the past, and I remembered one of the first gifts that I got her. It was an “in vitro orchid”– a tiny orchid plant in a test tube with some sort of nutrient filled gel. I can’t remember how I found it, but I know that I bought it from UncommonGoods, which is a great site for finding “unique gifts and creative design.” They’re based in Brooklyn, NY, and they “believe that creativity and the expression of individuality represent two great human treasures.” UncommonGoods was founded in 1999 and is a registered B Corporation, which means that they “have struck an insightful balance between the realities of business and each of the key components of sustainability – including human resources, environment, community, financial, and governance.”

How Uncommon Are You?

The best thing about UncommonGoods is their product selection. It’s certainly not the place to go if you’re looking for something specific, but if you only have a vague idea like “gift for a coworker” or “kitchen tools,” then UncommonGoods is the perfect place for finding something that you didn’t know existed. They put extra emphasis on finding products that are handmade or made by featured artists. They also like to drop Uncommon Knowledge on you while you’re shopping, so watch out for that. If you’re digging the UncommonGoods vibe, then you’ll have to give their Careers page a look. They have a ton of job openings, and quite a few seem suitable for a new or recent grad. These include:

Copywriter
Junior Web Developer
Buyer
Product Development Assistant

It looks like there are some pretty cool options, so take a look at the Careers page to see the full descriptions.

Links to Help You Begin Your Research

Have you bought anything from UncommonGoods?

WhaleShark Media

Willy Franzen — Wed, 28 Dec 2011 14:54:41 +0000

You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.

A Whale of a Deal

I’ll be the first to admit that I’m not brand loyal to RetailMeNot.com, but whenever I search for coupon codes, it seems one of their pages pops up. I can’t tell you how much money I have saved by taking 15 seconds to search for a coupon code when I’m making a purchase. This behavior is getting more and more common, and that bodes well for WhaleShark Media’s business model. If you’d like to learn more about that model and see how a profitable coupon business is built, check out WhaleShark Media’s Jobs page. Right now there are a number of opportunities or new and recent grads including:

Part-time Business Intelligence Analyst
Associate Software Engineer
Merchandiser – Deals2Buy.com
Accounts Coordinator
UX Designer
Visual Designer

There are a number of other interesting looking positions, but they all require more experience, so take a look at these and see if any of them make sense.

Links to Help You Begin Your Research

Do you use coupons?

4-H

Willy Franzen — Sat, 17 Dec 2011 12:27:38 +0000

One of my favorite classes at Cornell was Animal Science 290, which was better known as “Meat Science” or “Meats.” We did pretty much everything including slaughtering, butchering, curing, cooking, and eating, but, even better, we learned all about the scientific reasons for why we were doing what we did. Everything about the class was great (especially the eating), but one of the unexpected benefits was getting to interact with an entirely different group of students than I was accustomed to. A lot of the kids in the class actually grew up on real, working farms, and I don’t think that I had ever met anyone my age who grew up on a farm before Cornell. They were the kind of kids I assumed did 4-H in high school. It turns out that my view of 4-H was a bit narrow, as it’s much more than an organization for farm kids–it’s a non-profit that “empowers youth to reach their full potential, working and learning in partnership with caring adults” in all environments. 4-H is based in Chevy Chase, MD, and it’s pretty clear from their website that they’re trying to build an image that goes beyond agriculture. Still, 4-H is administered by the National Institute of Food and Agriculture of the United States Department of Agriculture and works through the Cooperative Extension of “America’s 109 land-grant universities,” so agriculture remains extremely important within the organization.

Head, Heart, Hands, and Health

I had absolutely no idea that 4-H is as big as it is. There are 90,000 affiliated clubs across the United States with a total of more than 6.5 million members between the ages of 5 and 19. There are also more than 60 million alumni. Today, 4-H’s programs are split into three distinct areas: Science, Citizenship, and Healthy Living. These programs are delivered in a variety of ways including clubs, camps, after school programs, and even in school programs. Yes, a lot of the programming is focused on agriculture and surrounding topics, but they also cover things ranging from robotics to digital photography. If it’s relevant to helping develop young people into better citizens, then 4-H probably does it. With 90,000 chapters, you’re going to get a ton of diversity, and that’s what is so cool about 4-H. If you’re excited about what 4-H is doing for America’s youth, then check out their Careers page. They have a bunch of job openings that seem suitable for new or recent grads including Community Coordinator – my4-H.org, Consumer Insights Specialist, and Multi-Channel Merchandising Assistant. The opportunities are as diverse as the organization, so give them a look.

Links to Help You Begin Your Research

Did you do 4-H?

Blue Nile

Willy Franzen — Fri, 16 Dec 2011 18:51:24 +0000

If you’ve been reading for very long, you’ve probably seen me mention my girlfriend Amy. She’s awesome. She was the setter on Cornell’s volleyball team, she spent nearly 3 years as a consultant at McKinsey, and now she runs Competitive Intelligence at Groupon. I’m constantly impressed by her, and I’m extremely thankful for how supportive she has been as I’ve gone through a lot of ups and downs to build this business. Considering that she’s stuck with me long enough to see One Day One Job achieve meaningful profitability, I figured it was time to put some of those profits towards a ring. I was referred to an amazing custom jeweler who walked me through the entire process and helped me design something that she’d be happy wearing forever. On Wednesday afternoon I got the ring, and on Wednesday night I popped the question. Thankfully, she said yes! While I didn’t use Blue Nile for the ring, I thought it was a fitting company to take a look at today because I was constantly on their site doing research during the process. They’re based in Seattle, WA, and they’ve become “the largest online retailer of certified diamonds and fine jewelry.”

I Didn’t Go to Jared

Buying a ring has to be one of the most intimidating processes that a young guy can go through. It’s really tempting to do the whole thing online, and Blue Nile’s focus on customer service makes that a reasonable choice (though I’m glad I didn’t do it online). I think the best thing that they offer is a 30-day guaranteed return period, but it’s in tight competition with their user interface. It’s ridiculously easy to find what you’re looking for–and if you don’t know what you’re looking for, it’s ridiculously easy to educate yourself using Blue Nile’s resources. Even though I didn’t buy from them, I’m still a huge fan, which is why I think that you should take a look at Blue Nile’s Jobs page. They have a few opportunities that look well suited for a new grad including: Bilingual Customer Service Representative, Assistant Buyer, and Website Development Engineer. The jewelry business is fascinating, so working at Blue Nile would probably be pretty exciting.

Links to Help You Begin Your Research

Two engagement tips:

1. Use browser privacy when you’re looking for jewelry online. If you don’t, you will get bombarded by ads.

2. Don’t change your relationship status on Facebook until your fiancée has told everyone she needs to tell. Even though it says that it will wait for her confirmation, it will still tell everyone that you’re engaged (but not whom you’re engaged to until you’ve confirmed). I learned this one the hard way.

Urban Outfitters

Willy Franzen — Mon, 05 Dec 2011 18:28:02 +0000

I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.

Get Urban Outfitted

Despite my sarcasm, I actually think that Urban Outfitters is an amazing company. They started as a single store in Philly in 1970, and they have grown the brand and the business to an amazing level. Urban Outfitters may be a corporation with a $4 billion market cap, but they offer a distinctly different feel from many other retailers in the fashion industry. I think the paragraph on Urban Outfitter’s About page really says its all:

Our established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.

If that sounds like a company that you want to be a part of, then check out Urban Outfitters Careers page. You’ll probably get overwhelmed if you look at all of their posted jobs (there are 100s of positions), so I recommend using some of the search criteria they offer to narrow down your search. For instance you can look at positions at their Home Office or in their Anthropologie Retail Stores. I’m not going to list all of the positions that make sense for new or recent grads, bot here are some that caught my eye:

This is just a small sampling of the jobs available at Urban Outfitters, so dig in and see what positions might be out there for you. Judging from that last posting, they must do some campus recruiting too–so that’s something to look into. Finally, Urban Outfiters has a Twitter account for job postings, so you may want to follow that.

Links to Help You Begin Your Research

Are you a hipster?

BeachMint

Willy Franzen — Thu, 17 Nov 2011 16:37:43 +0000

So far our survey says that you find the job search frustrating. Tell us more so that we can help.

Back in June we told you about Birchbox, a company that offers a subscription to customized beauty product samples for $10 a month. It’s an interesting model, and it seems to be working out extremely well for them. BeachMint is a “social commerce” startup with a similar subscription model, but a very different approach. They’re a Santa Monica, CA based company with four brands: JewelMint.com, BeautyMint.com, StyleMint.com, and ShoeMint.com. I think you can guess what each offers a subscription to. When you sign up they give you a quiz to get a sense of what you like and what you don’t like, and then they start making new recommendations for you every month. It’s a little weird in that it’s structured like a subscription, but you don’t have to buy every month (but it sounds like it’s more of a monthly opt-out than opt-in). I kind of wish they stayed true to their name and would send me to a different beach every month.

Making a Mint

BeachMint is still a very young company, but they’ve raised a ton of money (nearly $40 million) and had some great early successes (apparently BeautyMint got 500,000 visitors in its first day). A big part of BeachMint’s strategy and a likely reason for their rapid growth is that they’ve aligned with some big name celebrities like Mary-Kate and Ashley Olsen, Jessica Simpson, Rachel Bilson, and Kate Bosworth. I’m sure they had to spend a lot of their funding on getting those names to sign, but it seems to be paying off with huge growth now. I’ll admit that I find BeachMint’s model a little confusing, but that doesn’t seem to be stopping people from signing up.

If you’re intrigued by what BeachMint is doing, then you should take a look at their Jobs page. There are a ton of jobs posted though most of them are either tech (Web/Software/Mobile Development) or Mint Brand Ambassador Manager / Independent Sales and Promotions Coordinator positions. The latter are available all across the country, and seem to be heavily commission based. The job best suited for our readership is probably the Merchandising / Design Assistant, which unfortunately is only part-time right now. Additionally, there’s the option to apply for future opportunities, and I also found a Customer Care Associate position and an Executive Assistant/Office Manager position on Startuply. I also found a Content Department Coordinator posting from a couple of months ago. It seems that BeachMint might be a bit disjointed in posting jobs, so don’t be afraid to apply for future opportunities.

Links to Help You Begin Your Research

Have you tried any of BeachMint’s offerings?

Birchbox

Willy Franzen — Thu, 30 Jun 2011 15:54:52 +0000

My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.

What’s in the Box?

I learned about Birchbox from Inc. Magazine’s 30 Under 30 list. They seem to be doing really well, and growing extremely quickly. Their idea is really simple, but it’s perfectly tailored to the beauty industry. Selling beauty products is all about getting people to try new things. By offering a platform to distribute samples that allows manufacturers to track how many people go on to buy full-sized products, Birchbox has positioned itself as more than just a distribution outlet–they’re also a data provider. Additionally, their approach to editorial content makes it more likely that customers will use the products properly and have good experiences with them. If you’re excited about Birchbox, then it’s time to take a look at their Jobs page. Right now they only have one entry level position, which is Graphic Designer, but there are also positions in Software Development, Marketing, Merchandising, and more. They should keep growing, so more entry level jobs should pop up soon.

Links to Help You Begin Your Research

Have you tried Birchbox?

Salmon Cove

Willy Franzen — Thu, 19 May 2011 15:21:24 +0000

I love salmon (especially fly fishing for them). I also love Cornell Hockey. And I can get pretty excited about clothing if it matches my style. That’s why I was extremely interested when I heard about a clothing line called Salmon Cove that was launched by two former Cornell hockey players (Ryan Vesce and Ben Wallace) in 2008. I never ended up buying anything, but I occasionally checked back in to see how they were doing. Recently I noticed that I was seeing a lot of Salmon Cove ads targeted to me on Facebook, so I visited their website to see what was new. The company is now based in Chicago, IL (just around the corner from me), and it has relaunched with new owner/leadership. The brand and style are still the same–preppy–but they’ve certainly added a Midwestern flair with shirt names like The Macinac Button Down and The Harbor Springs Button Down. If I had to compare them to anything, it’d probably be Vineyard Vines, but Salmon Cove definitely has their own style (and an awesome fish logo on all of their clothing).

Swim into the Cove

Salmon Cove is just starting their relaunch, so there isn’t a ton of information out there about them yet; however, they’ve already done some cool stuff in terms of sponsorships. They are the Official Dry Land Sponsor of the Canadian Yachting Association, and they also have PGA and LPGA players whom they sponsor. They may also be a sponsor of an Icelandic soccer team called Stjarnan that does an awesome salmon-themed goal celebration. The best way to keep up with what’s going on at Salmon Cove is to read their blog called The Current. The other option is to get a job with them. Right now their Jobs page shows a few open positions including Business Development Associate, Sales Associate (Part-time, remote), and a few internships. Check the positions out and see if you can snag one.

Links to Help You Begin Your Research

Do you own anything from Salmon Cove?

Trunk Club

Willy Franzen — Thu, 12 May 2011 15:34:10 +0000

I think I went almost 3 years after graduating from college without buying any new clothes. I had a decent enough wardrobe, I didn’t need work clothes because I started my own company, and I wanted to save as much money as I could so that I could keep my company going. Then I featured Gilt Groupe and Bonobos , which both had some exciting opportunities for new grads. After looking at their job opportunities, I discovered their referral programs which allowed me to score a bunch of clothing for free. I’ve certainly become more fashion conscious as I’ve spent my referral credits, but I still have trouble deciding what looks good on me. I know there are plenty of other guys who have this problem whether they’re looking for something to wear to an interview or a night out on the town. Trunk Club is a Chicago, IL based company (their office is two blocks from mine) that aims to solve this problem by making style decisions for their customers. You tell them a little about yourself (or come in for a fitting session), and they’ll send you a “trunk” full of clothes that they’ve picked out for you. It works like a hotel mini-bar, you keep what you want and send back what you don’t (with free shipping both ways). You obviously only get charged for what you keep.

Join the Club

Trunk Club is led by Brian Spaly, who was also a Co-Founder at Bonobos (but has since moved on). He’s obviously committed to helping men take the pain out of shopping, and so far it looks like he’s been a part of two big successes. Trunk Club seems to be growing well, and has been getting a ton of press attention. Though their business works the same way as a retail store–they stock a variety of brands and sell them at a markup, they’ve adapted the model to build a unique sales channel. Why send someone a catalog or an e-mail blast when you can actually send them hand-selected clothes to try on? It really is a retail experience in your home. If you like what Trunk Club is doing, then you should check out their Jobs page. They have a number of opportunities that could be suitable for new grads including Style Expert/Sales Representative, Product Associate, Fulfillment Associate, Front-end Web Developer, and Application Developer. Just make sure you wear something cool to your interview.

Links to Help You Begin Your Research

Would you try Trunk Club?

deviantART

Willy Franzen — Tue, 10 May 2011 10:44:41 +0000

Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.

Do You Deviate?

Whether it was back in 2000 when deviantART was launched or last week, we keep hearing about websites without business models. Social networks are especially notorious for being able to generate lots of users but little revenue. This doesn’t seem to be a problem for deviantART. They last took funding in 2007, and they still appear to be growing. Because the deviantART community is so focused, they’re a great market for advertisers. Additionally, deviantART offers premium memberships that offer extra benefits and provide another revenue stream. At the end of the day, deviantART is an extremely user-driven company that has grown because it listens to its community. If you want to dig deeper, check out deviantART’s About page. You can look at all of the deviantART profiles of their employees and see what kind of jobs people are working in at the company. If you like what you see, head over to the deviantART Jobs page. Right now they have a couple of positions that you should check out including Copyright & Etiquette Administrator, Online Marketing Merchandiser, and Web Application Developer. And if none of those look right, you can always try reaching out to them to see if there are other opportunities.

Links to Help You Begin Your Research

Are you a deviantART member?

Martha Stewart Living Omnimedia

Willy Franzen — Wed, 04 May 2011 16:41:43 +0000

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

Are You Living?

Whether or not you’re a Martha Stewart fan, you have to be impressed by what she’s done throughout her career. She’s had an amazing ability to stay relevant, and a lot of that has to do with her media strategy. She easily could have settled with a successful catering business, or a popular magazine, or having her own television show, but she didn’t. It seems that she is obsessed with using every channel possible to reach people with her “unique lifestyle content.” That’s what Martha Stewart Living Omnimedia is all about. If you enjoy the Martha Stewart brand and want to work on the media or merchandise side, then you definitely need to take a look at Martha Stewart Living Omnimedia’s Careers page. There are some great opportunities posted in their job listings, and a few seem suitable for new or recent grads including: Assistant Food Editor, PHP Application Developer – Internet Content Management Systems, Front-End Web Developer, Decorative Pillow and Bedding Accessory Designer, Executive Assistant, Freelance Recipe Taster, Retail Merchandising Assistant, Apparel Designer – Martha Stewart Pets and Quilt Designer. You can also apply for an unlisted position if you don’t see something that suits you.

Links to Help You Begin Your Research

Are you a Martha Stewart fan?

Cabela’s

Willy Franzen — Tue, 29 Mar 2011 16:57:28 +0000

Being a fly fisherman, I sometimes get frustrated with living in Chicago. Not only are there few opportunities to go fishing without a decent drive, but the winters are way too long (it’s supposed to be spring now, and it’s not). To get through the winter I’ll often visit fishing stores, look at websites, and read through catalogs. It’s not much, but it’s all I have. And Cabela’s provides all three options. The company is based in Sidney, NE, and they’re the “largest mail-order, retail and Internet outdoor outfitter in the world.” It all started in 1961 with a tiny classified ad that Dick Cabela placed in a newspaper because he wanted to sell some fishing flies that he purchased while visiting Chicago for a furniture show (since Nebraska is even less of a fly fishing destination than Chicago is). Despite a lackluster response to the original ad, Dick Cabela kept trying. The company grew organically, and now Cabela’s is dominating three major retail channels. The truly amazing part of the story is that Cabela’s has been able to maintain their commitment to customer service throughout all of the growth. I’m not a big customer (I try to support local shops), but I have quite a few friends who are extremely loyal Cabela’s customers because of the quality of products and service.

Outfitting Your Job Search

If you love the outdoors, you probably already know all about Cabela’s. Their stores are massive shrines to everything that is great about being an outdoorsman. They have fish tanks, taxidermy, indoor mountains, archery ranges, and, obviously, lots and lots of products that you can buy. According to Wikipedia, their store in Kansas City had 4 million customer visits in a single year, while the store in Hamburg, PA covers a quarter million square feet. Obviously, the ultimate Cabela’s experience requires visiting one of their stores, but their catalogs and website are pretty good proxies if you’re stuck at home. And if you are stuck at home, you might as well take a look at Cabela’s Careers site too. You can check out their testimonials and culture quiz, or you can just head straight for their job listings. We’re going to pass over all of the retail positions (there are a ton of them), and only look at corporate jobs that might be suitable for new or recent grads. These include (all positions in Sidney, NE unless otherwise noted):

Cabela’s has one of the worst applicant tracking systems that I’ve ever seen. It’s “Powered by Kenexa,” and it’s completely unusable. I slogged through it so you don’t have to, so the positions above should give you a good idea of what kind of entry level opportunities exist at Cabela’s. There are more entry level postings than just these, but I can only bang my head against a wall for so long.

Links to Help You Begin Your Research

Do you shop at Cabela’s?

One Kings Lane

Willy Franzen — Tue, 22 Mar 2011 16:01:50 +0000

Want to sign up for One Kings Lane? Here’s an invite.

I was way ahead of the game when I told you about Gilt Groupe three years ago (it’s still where I get most of my non Bonobos clothes). Back then it was still unclear whether online sample sales would be successful–now there’s no question. Daily deals are as hot as can be, and One Kings Lane was founded in 2009 to offer the “world’s top home decor brands and designers at up to 70% off retail.” They’re headquartered in San Francisco, CA, but they also have large presences in New York, NY and Los Angeles, CA. One Kings Lane has found an extremely lucrative niche, and now they’re focused on growing their user base and continuing to deliver amazing deals on high-end products. The business model is proven, but One Kings Lane is facing stiff competition–especially from Gilt Home.

Sample These Jobs

The One Kings Lane website doesn’t show you much unless you’re a member (you can sign up here). That’s by design. Even though anyone can sign up, they want their sales to feel exclusive. They not only want you to get excited about the massive discount that you’re about to get, but they want you to feel like you’re an insider who deserves to get such a discount. The psychology works. The company increased sales 500% from 2009 to 2010, and it looks like that growth is continuing. Just look at One Kings Lane’s Jobs page. They have a ton of openings, which is a prime indicator of a company that is doing well. Right now a number of those openings seem suitable for new or recent grads including Assistant Buyer (Los Angeles), Customer Support Specialist (San Francisco), Event Product Specialist (New York), Junior QA Engineer (San Francisco), Logistics Coordinator (San Francisco), Merchandise Assistant (New York), Merchandise Assistant (Los Angeles), and Web/Mobile User Experience Designer (San Francisco). One Kings Lane looks like an awesome company to work for if you’re interested in home decor, so give these jobs a closer look.

Links to Help You Begin Your Research

Have you signed up for One Kings Lane?

American Greetings

Willy Franzen — Tue, 15 Mar 2011 16:36:40 +0000

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

A Job for Every Occasion

Greeting cards may seem like a niche business, but American Greetings is a very large company with near $1.7 billion in annual revenue and 18,000 employees according to Wikipedia. The company was started in 1906 by a Polish immigrant named Jacob Sapirstein, and it’s been able to stick around through constant innovation. They’ve developed toy brands like Strawberry Shortcake and Care Bears and digital properties like Webshots and Blue Mountain. If it can somehow be worked into “social expressions products,” then they’re on it. American Greetings seems to keep on growing, and that means lots of hiring. Their Careers page takes a little bit of navigating, but half a dozen clicks later you’ll find their job listings. There are a ton of jobs posted, but you should look out for the following opportunities: Artist Coordinator (Chicago, IL), Assistant Product Development Manager – Papyrus/Recycled Greetings (Fairfield, CA), Assistant Art Director (Cleveland, OH), Brand Analyst – Papyrus, Graphic Designer (Cleveland, OH), Graphic Line Designer – Derivative Planning (Cleveland, OH), Graphic Coordinator (Cleveland, OH), Marketing Product Assistant (Cleveland, OH), Merchandiser (Nationwide), Order Filler (Cleveland, OH), Programmer Analyst (Bardstown, KY), Receptionist – Papyrus/Recycled Greetings (Chicago, IL), Sourcing Coordinator (Cleveland, OH), and Supply Chain Leadership Rotation Program Associate (Cleveland, OH). That Leadership Rotation Program is the most intriguing, and makes me wonder if they have any other similar programs in different areas.

American Greetings’ Careers page also mentions the following business departments: Accounting, Business Intelligence, Creative, Communications, Engineering, Entertainment, Finance, Human Resources, Interactive, Information Technology, International Operations, Legal, Management, Manufacturing and Distribution, Marketing, Retail Merchandising, Sales, Supply Chain Management, Transportation/Logistics, and Writer/Editor. So if you are interested in any of those areas but don’t see a job that fits you, you might want to keep checking in (or apply for an unlisted position).

Links to Help You Begin Your Research

What’s the last greeting card that you sent?

Build-A-Bear Workshop

Willy Franzen — Thu, 20 Jan 2011 16:44:06 +0000

Today the Fortune 100 Best Companies To Work For list came out. I’m not a huge fan of these lists, because they seem to be mostly driven by PR prowess. Still, they can be great tools to learn about new companies, which is why I’ve been running through the list to see which companies might appeal most to college students and grads. One that stood out right away was Build-A-Bear Workshop, which came in at #48 on the list. I’ve never built a bear, but I’ve walked by enough of their packed-with-kids stores to understand the brilliance of their business—they turn buying a stuffed animal into an activity. The company is headquartered in St. Louis, MO with stores across the country and a distribution center in Columbus, OH. Now, Build-A-Bear Workshop is really big on bear puns, so if you can’t deal with that, you better stop reading now.

Where Bearish Is a Good Thing

For those of you who aren’t familiar with Build-A-Bear Workshop, they’re a company that aims “to bring the Teddy Bear to life.” They do this by giving you the raw materials to build a stuffed animal that suits your personality. To start, you can choose from “30 varieties of stuffed animals including teddy bears, bunnies, dogs, kitties and more.” Then you can choose what sounds your animal makes, how “stuffed” you want him or her to be, what clothes your animal wears, and what his or her name will be. I’m not exactly sure how many different combinations there are, but they’re essentially infinite—just like the bear puns. Jobs are “op-bear-tunities,” employees “reach fur the stars,” and when employees work together they “collaBEARate.” If you dig the business and the puns, then head over to Build-A-Bear Workshop’s Careers page—you’ll see sections for jobs in Retail, Distribution, and at the World Bearquarters. While the first two offer great options, we’re going to focus on the latter.

Unfortunately, Build-A-Bear Workshop uses a dropdown menu to display their job postings, so it’s kind of a pain to browse through them all. There’s also no way to link directly to the job postings, and the site is actually a bit light in terms of posted jobs right now, but they typically offer opportunities in the following areas: Accounting/Finance, Administrative, Call Center, Creative/Graphic Design, Facilities Management, Human Resources, International, Information Technology, Legal, Logistics, Merchandise Planning/Allocation, Marketing, Product Development, Public Relations, Purchasing, Store Operations, Strategic Planning, and Web / Interactive. Still, there area few postings that seem suitable for new or recent grads including First Impressions Bear/HR Assistant (Receptionist) – Human Resources, International Product Planning Bear – International, and Usability Anabearlyst (Analyst) – Web / Interactive. Build-A-Bear Workshop also allows you to apply for unlisted positions, so you have no excuse not to bear down and send in an application.

Links to Help You Begin Your Research

Do you own a Build-A-Bear?

Spin Master

Willy Franzen — Thu, 23 Dec 2010 13:40:59 +0000

I may be 26 years old, but I still love getting toys for Christmas. I don’t mean expensive gadgets—I mean real toys. In past years I received gifts like a Marshmallow Shooter and a Fisher-Price T.M.X. Tickle Me Elmo (only entertaining for about five minutes), and this year I got the most awesome remote control helicopter ever. It’s not an Air Hogs helicopter, but I’ve always been impressed with that particular brand. They do some pretty cool stuff when it comes to flying toys, so I thought that my Christmas List could help your job search. Spin Master is the Toronto, CA based company (with locations in the US) that owns the Air Hogs brand in addition to other toy brands like Aquadoodle, Bugville, Flick Trix, Liv, Moon Dough, Zoobles, and plenty of others. They make all kinds of stuff that you and I are too old to play with, but I guess you’d have an excuse if you worked for them.

Put a New Spin on Things

Spin Master started with three college friends and $10,000. Their first product was The Earth Buddy, and then came Devil Sticks, Grow Things, and Chatter Rings. None of them were huge hits, but then Spin Master hit on the “Sky Shark” in 1998. It was a toy airplane propelled by compressed air, and it was the precursor to the entire Air Hogs brand. Now Spin Master is a leader in toy innovation, and they’re also doing a lot on the licensing front (cobranding with major media properties). Their website has a ton of information on it, but I can’t link to specific pages because it’s all in Flash (though I can link to their job postings). The site includes an in-depth Careers page, that shows a ton of opportunities—many of which are entry level. These include Web Designer/Flash Developer (Los Angeles), Preliminary Cost Engineer (Toronto), http://www.spinmaster.com/app/website/careers/?id=183 (Toronto), Customer Care Representative (Toronto),IT Helpdesk Analyst – Mac (Toronto), Community Manager (Los Angeles), Customer Support Representative – Sales and Service (Toronto), and Retail Merchandiser (Montreal). Have fun!

Links to Help You Begin Your Research

SpinMaster.com

Do you own any Spin Master toys?

Bluefly

Willy Franzen — Tue, 14 Dec 2010 16:57:36 +0000

I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.

Fly Jobs

I’ve never bought anything from Bluefly, but I’ve known of them for a long time. They don’t provide a lot of background info on their About page, but if you do a little Google searching you can get their story from places like Wikipedia and Google Finance. Another good way to get to know Bluefly is to read through some of the press coverage that they’ve received, which you can find on the company’s About page. If you like what you see and are excited at the prospect of a career at the crossroads of fashion and e-commerce, then you’ll want to move on to Bluefly’s Jobs page. Right now they’re looking for a Merchandising Assistant, a Web Designer, a Domestic Inventory Control Associate, and a Data Warehouse Developer. There’s some pretty good variety here, so give Bluefly a nice long look.

Links to Help You Begin Your Research

Do you ever shop at Bluefly?

Hunter Boot

Willy Franzen — Thu, 02 Dec 2010 15:42:43 +0000

About a month ago my girlfriend bought a pair of boots. A few weeks later when we were in Connecticut for Thanksgiving, we stopped into a shoe store so that she could buy special socks to go with these boots. The idea of needing special socks for a pair of boots is kind of odd to me, but who doesn’t love a good pair of socks? Then I saw it. A stack of boxes that went to the ceiling. This store was ready for the holiday shopping season, and their main preparation was stocking Hunter boots. Lots of them. Uggs were hot for a while, but now people want boots that can actually get wet, and they’re flocking to Hunter Boot. The company is headquartered in Scotland, but they have offices in London and New York too. They’ve made their name on their Wellington boots—Wellies for short, and though they’ve been around for more than 150 years, they’re seeing quite a surge in popularity right now.

Willy Say Wear Your Wellies

I love it when old brands become trendy. It shows that hard work and dedication to producing quality products can pay off. Then again, Hunter Boot has “The Royal Warrants of Appointment as suppliers of waterproof footwear to HM The Queen and HRH The Duke of Edinburgh,” so it’s not only the masses that are getting behind Hunter. As the company grows and becomes more International and less Scotland-focused, you can expect that they’ll continue to grow their team stateside. Hunter Boot does have a Careers page for the U.S.; however, it doesn’t provide job listings or even contact information. A quick look at Hunter Boot’s company profile on LinkedIn shows that there are certainly some entry level opportunities. You just have to be proactive about seeking them out.

Links to Help You Begin Your Research

Do you own any Hunter boots?

Quidsi

Willy Franzen — Tue, 28 Sep 2010 14:21:23 +0000

Usually when a company has a weird name and no website of their own, you start to think that they may be some kind of entry level scam. Not having a home page for you company is a big warning sign; however, I’m not too worried about Quidsi. They’re a Jersey City, NJ company that made it to the Inc. 500 with 1535% three-year growth to $182.5 million in annual revenue. That’s two orders of magnitude great than most of the other Inc. 500 companies we’ve looked at. As far as I can tell, it’s all coming from two businesses—Diapers.com and Soap.com. Both are retail sites that allow you to buy household goods easily online. Although I’m sure there are a lot of other reasons for their success, you have to think that Quidsi has truly reaped the benefits of owning some top notch domain names.

Change Diapers and Wash Your Hands

Diapers and soap obviously aren’t the most exciting things, but a lot of people need them. A lot. If you want to order either online, you’re likely to type the word in to Google and see what comes up. Diapers.com and Soap.com rank extremely well in Google, so they get a ton of sales. Soap.com was actually launched only a few months ago, and it already looks like it’s doing well. The lesson you can learn from Quidsi is that businesses can do extremely well by carving out a small niche and owning it. Amazon.com may sell everything, but Quidsi can compete by being laser focused on a few product categories. If you’re interested by Quidsi’s approach, you can check out their Jobs page on Diapers.com (Soap.com has the same jobs listed). They have quite a few opportunities posted, and the following seem suitable for new or recent grads (not all are entry level, but they’re still worth looking at): Contracts Administrator – Merchandising, Soap.com Copywriter, Marketing Copywriter, Customer Care Representative, E-Commere Product Manager, Diapers.com E-mail Marketing Manager, E-Commerce Graphic Designer, Merchandising Assistant, SEM Manager, SQL Programmer, Social Media Community Manager, Interaction Designer, and UX Designer. They have lots of cool opportunities, so check them out.

Links to Help You Begin Your Research

How often do you buy diapers and soap?

ModCloth

Willy Franzen — Mon, 30 Aug 2010 14:42:31 +0000

I just got back home to Chicago on Saturday, and I arrived to see the latest issue of Inc. Magazine waiting for me on the kitchen counter. It’s a big day for me because it’s the Inc. 500 issue where they list the 500 fastest growing private companies in the United States. It’s my absolute favorite tool for finding new companies to feature, which is why we’re going to take a look at ModCloth today. They came in at #2 on the list with 17,191% growth over the past three years to get to over $15 million in revenue. And all of that growth has been “built on a foundation of love for vintage and retro clothing.” The company, which is based in both San Francisco and Pittsburgh, was started by high school sweethearts Eric Koger and Susan Gregg Koger, and they aim to “provide a fun and engaging shopping atmosphere” for their customers by using social media to interact with them. ModCloth is big on democracy, so customers actually get some say in the direction the company’s buyers take.

Mod Your Job Search

The tough thing about being an indie brand is that it becomes difficult to maintain your image as you grow—especially when it’s at a 17,191% rate. By constantly including customers in their processes, working closely with bloggers, and engaging more than 100 indie designers, ModCloth is building a foundation that ensures that they’ll be able to effectively grow an indie brand. Another key part of their growth plan has to do with hiring. Right now their Careers page gives a nice rundown of what it’s like to work at ModCloth and also includes a link to their current openings. They have more than two dozen positions posted right now, and quite a few seem suitable for new or recent grads. These include Business Data Analyst (San Francisco and Pittsburgh), Customer Care Specialist (Pittsburgh), Interaction Designer (San Francisco and Pittsburgh), Accessory Photographer (Pittsburgh), Associate Buyer/Designer Relations Associate (Los Angeles), Data Systems Analyst (Pittsburgh), Agile Rails Developer (San Francisco), QA Analyst (San Francisco), and Software Engineer (Pittsburgh). As you can see, the opportunities are quite varied so give them a good look.

Links to Help You Begin Your Research

Do you wear vintage clothing?

American Eagle Outfitters

Willy Franzen — Fri, 27 Aug 2010 13:00:55 +0000

When I think of outfitters, I think of an adventure. I think of a business that is going to prepare me to fishing, hunting, canoeing, horseback riding, camping, or something along those lines. Apparently my definition is accurate, but the broader definition of an outfitter, at least according to Wikipedia, is “a shop or person that sells men’s clothes.” I guess that makes Bonobos and Gilt Groupe my two favorite “outfitters.” It also means that Pittsburgh, PA based American Eagle Outfitters was accurately named, at least until they started selling women’s and children’s clothing in addition to their men’s line. Maybe that’s why use see them using AE much more often than AEO. I’m sure you recognize the clothes, and you probably have seen one of American Eagle Outfitters 950+ stores in the last shopping mall that you visited. Their brand is all over the place, so it’s hard to miss.

Fly Like an Eagle

American Eagle Outfitters’ target market is “15 to 25 year old girls and guys” who are looking for “high-quality, on-trend clothing, accessories and personal care products at affordable price.” It’s a pretty tight niche, but it’s one that they serve well. In addition to the main American Eagle Outfitters brand, there are also Aerie, which means bird’s nest and offers intimates for 13-25 year old females, and 77kids, which is a reference to AE’s oft-displayed year of founding and is targeted to kids aged 0-14. I guess this means that most of you are close to growing out of the American Eagle Outfitters lines, but that doesn’t mean that you have to be completely done with them. There’s always the chance for a job.

AEO’s Careers site is called LiveYourLifeLoveYourJob.com, and it provides a ton of information on what it’s like to work at American Eagle Outfitters. It’s a really well done site, but it’s done in Flash so I can’t link you to specific pages. If you take a look at the College Recruiting part of the site, you can check out American Eagle Outfitter’s Training Programs which are offered in four areas: Corporate Training, Assistant Buyer Training, Planning & Allocation Tracking, and College Trek (Retail Management). Not all of these programs are listed on AEO’s Job Search page right now, but you can be sure that they will soon as we dive into campus recruiting season. If none of those programs appeal to you, you can always check out other Corporate opportunities or even consider something at the retail level. For instance, right now they’re trying to fill the following positions: Executive Staff Assistant (NYC), Fit Model (NYC), Help Desk Analyst, Production Assistant – Denim (NYC), Paralegal – Real Estate, Associate Merchandise Planner – 77kids.com, Production Assistant – Undies (NYC), and Production Assistant – Men’s Graphics (NYC). Take a look, and see what fits.

Links to Help You Begin Your Research

Do you wear American Eagle clothes?