One Day, One Job » media

SnagFilms

Willy Franzen — Thu, 10 May 2012 16:02:22 +0000

Every once in a while I get on a documentary kick. Sometimes it’s just because I come across one on tv, but I’ll also seek them out on Hulu or Netflix. Next time that I’m looking for a documentary, I’m definitely going to check out SnagFilms. They’re a Washington, DC based company that aims to “bring the world of independent film to broader audiences.” Their main property is SnagFilms.com, which “offers the broadest collection of great independent movies you can watch right now, on demand, for free, and share with others.” SnagFilms’ other major property is Indiewiere, which is “the web’s leading news, information and networking site for independent-minded filmmakers, the film industry and moviegoers.” Basically they’re doing everything that they can to make independent films available to the masses, for free.

Snag a Job

One of the most impressive things about SnagFilms is the names behind the company. The Founder is Ted Leonsis, and one of the key investors is Steve Case. If you don’t know who they are, go look them up now. Guys like that don’t mess around with something unless they have a really good reason to. Obviously, the best way to get a feel for SnagFilms is to use the site to watch some documentaries, but I also highly recommend that you read the About SnagFilms and About SnagFilms.com pages. They go into great detail about why they’re doing what they’re doing, so it’s well worth reading. If you like what you see, then go to SnagFilms’ Jobs page. Right now they’re looking for an Advertising Coordinator. It looks like a wonderful opportunity for a new or recent grad.

Links to Help You Begin Your Research

Have you watched anything on SnagFilms?

Spongecell

Willy Franzen — Tue, 01 May 2012 12:45:52 +0000

Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.

Be a Sponge

I’m really impressed with the different types of functionality that Spongecell offers in a standard ad unit. There are video, maps, social feeds, coupons, carousels, lead generation, and more. These ads allow you interact with them before you leave the page that you’re on, which immediately makes them more effective. You can see what the ads look like in Spongecell’s extensive gallery. They’ve worked with all kinds of big names to develop rich media ads that target a specific behavior, whether it’s watching a video or getting you to find a bank’s nearest location. If you don’t mind ads and you’re intrigued by what Spongecell is doing, then head over to their Jobs page. Right now they have some interesting positions open including:

Recruiting and HR Coordinator
Marketing Designer
Rails or HTML5 Developer (San Francisco, CA)
Interactive Production Designer
Interactive Production Designer (London, UK)
Sales Associate
Advertising Operations Analyst (London, UK)

These look like great jobs, so check them out.

Links to Help You Begin Your Research

Do you mind online ads?

Millward Brown

Willy Franzen — Mon, 09 Apr 2012 12:39:07 +0000

If you’ve watched Mad Men from the beginning, you’ve probably noticed that research goes from completely irrelevant to getting marginal respect over just a few years. The progression has continued, and research has become a huge part of marketing and advertising. While Millward Brown hasn’t been around since the Mad Men days, the New York, NY based research agency has been “specializing in advertising, marketing communications, media and brand equity research” for the last 35 years. All of Millward Brown’s research is focused on building stronger brands, which is why their 82 offices across 52 countries are able to work with 90% of the world’s top 100 brands (not sure whose list they’re using).

Head Millward Brownward

The thing I love about advertising is that it’s truly a combination of art and science. The best research in the world can be more effectively applied with wonderful creative, and the best creative in the world can be made even better with research. To get a better understanding of how that works, you need to check out Millward Brown’s Case Studies. You can learn about things like how neuroscience can be used to improve direct mailings and how a South American country used research to promote wine consumption. It’s fascinating stuff, so if it convinced you to look into a career in research, then take a look at Millward Brown’s Jobs page. Right now they have a few opportunities for new or recent grads including:

Account Manager (San Francisco, CA)
Account Manager (New York, NY)
Associate Client Analyst (Chicago, IL)
Market Research Executive (Lisle, IL)
Part Time Client Service Support (Fairfield, CT)
Part Time Client Service Support (Detroit, MI)
Presentation Specialist (Santa Monica, CA)

They also have a ton of international opportunities, so you may also want to take a look at those.

Links to Help You Begin Your Research

What have you heard about Millward Brown?

MediaMath

Willy Franzen — Mon, 12 Mar 2012 15:51:42 +0000

I’m extremely excited for the season premiere of Mad Men on March 25th. It’s one of the best shows on tv, and you can actually learn some meaningful business lessons from watching it. One of the downsides of the show is that it overglamorizes the idea. Maybe it’s because the show is set in the 60s and things were easier then, but an idea isn’t enough for success today whether you’re talking about a startup or an advertisement. MediaMath is a New York, NY based company that has “built the tools that enable and empower [a] new breed of marketing professional”–the Math Men and Women. Ideas will always be important in advertising, but data and analytics are how you turn ideas into successes. MediaMath’s “TerminalOne platform allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape.”

Do Your Math

Mad Men wouldn’t be nearly as popular if Don Draper looked like the guy on the Math Men site. Data insights aren’t sexy, but they sure as heck work. Just look at MediaMath’s Case Studies. These case studies are short and sweet. They don’t tell you all about who their client is and try to impress you with big names. They simply state the problem, the solution, and the result with a bar graph–it’s the Math Men way. If you like that approach, then dive into the TerminalOne Platform and learn more about MediaMath’s technology, then head over to their Careers page. Right now they have a few positions you may want to consider including User Experience Designer, Yield Analyst, Software Engineer in Test, UI Developer, and Account Planner. Let me know if you become a Math Man or Math Woman.

Links to Help You Begin Your Research

Do you watch Mad Men?

Macmillan

Willy Franzen — Fri, 10 Feb 2012 17:51:45 +0000

Want your job to fit like a pair of the world’s best fitting pants? Bonobos will give you both. They’re one of my favorite companies that I’ve profiled, and they’re hiring an entry level Associate E-Commerce Coordinator. If you apply for the job, be sure to tell them that I sent you (they know me!).

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

I’m a Mac

Macmillan’s business is separated into three broad categories: Trade, College & Academic, and Magazines & Journals. That covers a ton of ground, so it’s helpful to dive into the publishers that make up Macmillan and their imprints, which include Farrar Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education. You get more info on each of these individual publishers here. A lot of them have their own prints, which just tells you how broad Macmillan’s reach is. You’ll have to dive in and figure out which areas of their business are most interesting to you, then you can check out their job postings. Right now they have a ton of entry level jobs posted including:

Inside Sales Assistant – HPHLP (Hamilton, NJ)
Graphic Designer – Palgrave Macmillan
Marketing Assistant – Palgrave Macmillan
Marketing Assistant – W. H. Freeman & Worth
Administrative Assistant
Associate Media Editor – Bedford, Freeman & Worth
Media Producer – Bedford, Freeman & Worth (Boston, MA)
Marketing Assistant – Bedford St. Martins (Boston, MA)
Associate Media Editor – Statistics and Mathematics – W. H. Freeman & Worth
Digital Production Associate
Human Resources Coordinator
Enforcement Assistant
Email Marketing Specialist
Publicist
Editorial Assistant – W. H. Freeman & Worth
Editorial Assistant – W. H. Freeman & Worth (slightly different from above)
Publisher Specialist
Online Content Specialist – Bedford St. Martins (Boston, MA)
High School Sales Representative -HPHLP (Hamilton, NJ)
Digital Marketing Associate

As you can see there’s quite a range of job opportunities at Macmillan. Be sure to read the job descriptions, as many of the jobs focus on specific publishing niches. Having subject matter expertise in those areas will be a big help in landing the jobs.

Links to Help You Begin Your Research

Which of Macmillan’s imprints is your favorite?

Common Sense Media

Willy Franzen — Sat, 04 Feb 2012 17:18:47 +0000

On Tuesday I mentioned that I saw Mrs. Doubtfire for the first time in many years. One of the fun things about watching movies and tv shows from your childhood is picking up on all of the things that went over your head when you were a kid. I love it when writers are able to please both the young and the old at the same time. However, it feels like entertainment is getting less and less subtle, which means that it keeps getting harder for parents to monitor what kids are watching. That’s why Common Sense Media, which is based in San Francisco, CA, exists. They’re a non-profit organization that “is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology.”

Show Some Common Sense

I generally think that kids’ enhanced access to media is a good thing. Exploring the Internet as a pre-teen gave me the education that I needed to be a web entrepreneur later in life. But the Internet is a much scarier place than it was back then. Keeping your kids away from media sources isn’t the answer, but how can parents know what’s ok to show to what age children? Common Sense Media’s ratings and reviews are a good start. They are based on 10 Beliefs that start with a focus on “media sanity, not censorship.” These aren’t the essentially useless ratings that you see on tv now–these are in depth ratings that really dig into all of the issues covered by a given show, movie, game, website, or other media source. Common Sense Media is all about providing information that helps parents do their jobs better. If you’d like to be a part of that, check out Common Sense Media’s Jobs page. Right now the best fit for a new grad is probably the Office Assistant position, but you may also want to take a look at the Business Development Associate position.

Links to Help You Begin Your Research

What’d you watch as a kid that you probably shouldn’t have?

mcgarrybowen

Willy Franzen — Mon, 23 Jan 2012 17:11:56 +0000

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

A Better mcJob

Though I don’t typically keep up on the latest happenings in the ad agency world, my research tells me that mcgarrybowen is so hot right now. They’ve been picking up huge accounts left and right, and that led to their being named Agency of the Year on AdvertisingAge‘s Agency A-List. All these new accounts mean lots of new jobs. Just look at mcgarrybowen’s Chicago office that grew from 16 employees when it opened in 2009 to more than 200 now. The folks at mcgarrybowen would probably attribute this success to the fact that they’re “built differently, on the simple premise that clients deserve better.” I’ll take a wager that it also has something to do with their work. If you love the agency’s work and agree with the premise that clients deserve better, then you should visit mcgarrybowen’s Careers page. Right now they have a few openings worth checking out including Digital Account Executive (New York, NY) and Social Media Specialist with PR experience (New York, NY). If mcgarrybowen keeps winning accounts, expect even more jobs to get posted. You can even anticipate this by submitting a general application here

Links to Help You Begin Your Research

Do you like mcgarrybowen’s work?

Super Sprowtz

Willy Franzen — Fri, 13 Jan 2012 18:01:09 +0000

Earlier this week I was catching up with Jason Seiden. We covered a ton of topics, but one thing that we kept coming back to is how frustrating it can be to work in the careers space. Why? Because, as Jason said, “Truly valuable career advice is like vegetables–you can’t give it away.” This is so true. You can try to force things on people, but you won’t get anywhere unless they want what you’re selling. Super Sprowtz is a company that is trying to change the way people–namely children–think about vegetables. They’re based in New York, NY, and they’ve seen how powerful cartoon characters can be in affecting children’s food choices, so they’ve developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.” I started out thinking this was pretty weird, but I’m kind of warming to the idea.

How Super Are You?

When I first discovered Super Sprowtz, I assumed that they were a non-profit. Who would build a business on trying to get kids to eat vegetables? Even agricultural lobbies realize that they’re better off focusing on selling veggies to adults. But then you realize that Super Sprowtz’s customers aren’t children, but people who have children’s best interest at heart. Super Sprowtz develops DVDs, books, plush toys, apparel, and an interactive platform to sell to parents, teachers, nutritionists, and other concerned adults. Parents aren’t ever going to stop trying to get their kids to eat vegetables, so why not make an investment in products that are going to make their attempts more successful? There’s certainly a market for Super Sprowtz’s products, and it will be interesting to see how big it is. If you’d like to work directly with super heroes, check out Super Sprowtz’s jobs on Startuply. Right now they have mostly internships, but there is one Administrative Assistant position that looks interesting. Check it out, and don’t forget to bring along a bag of carrots if you get the interview.

Links to Help You Begin Your Research

What’s your take on Super Sprowtz?

Say Media

Willy Franzen — Tue, 13 Dec 2011 18:05:27 +0000

When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”

What Do You Say?

Say Media has built a network with massive reach–400 million monthly unique visitors. Not only do they provide services that bring together advertisers and publishers, but they also own Blogs.com and TypePad. It’s all about “passion-based media properties,” whether SayMedia owns them, provides the technology to run them, or helps monetize them. Say Media bases everything that they do on 7 principles:

Attention is scarce

Passion is abundant

Media is fluid

Advertising is content

Storytelling is vital

Influence is earned

Engagement is a science

If you want to learn how Say Media came up with those principles and how they put them to work, then take a look at their Careers page. Right now they have a few jobs that you may want to check out including Financial Analyst, UI Site Designer, Technical Account Manager, and Sales Executive (Toronto, Canada). There are a variety of interesting opportunities at Say Media, so give them a shot.

Links to Help You Begin Your Research

What have you heard about Say Media?

Songtrust

Willy Franzen — Thu, 08 Dec 2011 17:57:13 +0000

Ready to be done with school but not done with college? Take a look at these entry level jobs at the University of Chicago.

We’re almost back to where we were ten years ago in terms of being able to listen to music online. There are finally services that will let you listen to whatever you want whenever you want, and many of them are free (with ads). The big change (beyond the move to streaming instead of downloads) is that most of this listening is actually legally sanctioned. This is good new for artists and songwriters, but it also creates a lot of new headaches. Managing your music’s rights and collecting the royalties that you’re owed is extremely time consuming if you can’t pay a professional to do it for you. Songtrust replaces the need for that professional with a simple software solution. The company is based in New York, NY, and their product ensures that their “writer members keep 100% of their rights, get paid 100% of their royalties and can opt out at anytime.”

Trust in Songtrust

The vast majority of musicians are operating on a small scale, so Songtrust is in their sweet spot. It’s super simple, and it’s also super affordable. Here are the details on their plans, and here’s a video intro to how the service works:

I hear from a ton of readers who want a career in the music industry, and most of them don’t have much expertise beyond liking music. Rights management may not sound like the most exciting part of the industry, but it’s an area where you could build a great career. That’s why you should check out Songtrust’s Jobs page. Right now they’re looking for a Lead Designer, a Python/Django Engineer, and a Publishing Associate. Take a look at the job descriptions and see if any of them make sense for you.

Links to Help You Begin Your Research

What have you heard about Songtrust?

O’Reilly Media

Willy Franzen — Mon, 28 Nov 2011 17:26:08 +0000

Is it just me or are Black Friday and Cyber Monday pretty much the same these days? Online retailers have big Black Friday sales and brick and mortar brands are offering tons of Cyber Monday deals online. Still, I figured it was worth browsing Cyber Monday deals to see if I could find some cool job opportunities. I lucked out as a deal for 60% off e-books from O’Reilly Media popped up in my Twitter feed almost immediately. This deal is doubly relevant for job seekers because in addition to having some cool jobs, O’Reilly Media is a Sebastopol, CA based company that “spreads the knowledge of innovators through its books, online services, magazines, research, and conferences.” In other words, they provide educational tools that can make you far more employable.

Oh, Really?

While I’ve never owned an O’Reilly book or attended one of their conferences, I know that they have an amazing reputation in the innovation community. O’Reilly Media was started by Tim O’Reilly in 1978 as “a technical writing and consulting company,” but in 1984 they started “retaining rights to manuals” they created and began offering them to the public. The business continued to grow, and now they’re at the point where they’re covering nearly everything important that relates to the web and technology in one way or another. You could spend hours just trying to figure out all of the topics the they cover, and I strongly recommend that you do that if you’re considering a job with O’Reilly Media. Right now they have a couple of positions that look like they might interest new or recent grads including Publishing Technology Engineer, Web Producer, and Sales & Marketing Coordinator. They also take on people for freelance work, so that may be another way to get your foot in the door.

Links to Help You Begin Your Research

Do you own any books published by O’Reilly Media?

Spartz Media

Willy Franzen — Wed, 26 Oct 2011 17:28:29 +0000

Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.

OMG Jobs

I actually learned about Spartz Media from a guy I occasionally play volleyball with who works there (though I’d heard of MuggleNet before that). He made it sound like a pretty cool place to work, and how can it not be when your business is all about making websites that entertain people? You can check out all of Spartz Media’s brand here, just make sure that you don’t end up wasting a few hours. What’s cool about Spartz Media is that it’s not all fun and games–there’s a science to what they do. Whether you want to be part of the fun, the science, or both, you should take a look at Spartz Media’s jobs. Right now they’re looking for a Business Analyst and a PHP Developer, and if you look at their Team page you’ll see that there may be other potential opportunities in Design, Web Development, Project Management, Editorial, Community Management, Business Intelligence, Analytics, and more. If you do end up applying, be sure to let them know that we sent you (and if you want an intro to my fried, just e-mail me at willy@onedayonejob.com). It’s a really young company, so I bet it’s a great place for new grads.

Links to Help You Begin Your Research

Which of Spartz Media’s sites is your favorite?

Traffiq

Willy Franzen — Mon, 19 Sep 2011 16:48:56 +0000

We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.

With IQ

Right now Traffiq works with more than 2,500 publishers and more than 400 agencies and advertisers. That’s just a tiny sliver of the market, but it seems very clear that Traffiq is focused on quality over quantity–just look at the publishers they work with: Elle, Esquire, The Washington Post, Glam Media, Car and Driver, The Hearst Corporation, and TV Guide to name a few. Quality ad inventory brings quality advertisers, so it should be no surprise that Traffiq has been able to grow at a 474% rate over the past three years to $9.1 million in revenue. If you’d like to dig deeper into what Traffiq does, you should read through some of their case studies. After you do that, then you can look at Traffiq’s jobs, which they hide on their Contact page. Right now they’re looking for a Tech Support Analyst. That’s the only entry level position, but they do have internships in Media Planning, Product Management, and Development, so there could be opportunities in those areas in the future.

Links to Help You Begin Your Research

Did you know how ads get displayed?

Levelwing

Willy Franzen — Fri, 09 Sep 2011 14:16:14 +0000

The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.

Be Level Headed

Levelwing does pretty much everything that you’d expect an advertising agency to do, though the focus is definitely online. You can get a full rundown of the services that they offer here. They provide those services to a wide range of big name clients including the Bahamas Ministry of Tourism, BMW, Le Creuset, Nickelodeon, Thrillist, and many more major companies. If you want to take a closer look at the kind of work that they’ve done for these companies, you can take a look at Levelwing’s Case Studies. If their work speaks to you, then you might want to head over the the Levelwing Jobs page. Right now they have a number of positions that might be suitable for new or recent grads including Account Analyst (Charleston, SC and New York, NY), Account Coordinator (Charleston, SC), Data and Reporting Analyst (Charleston, SC), Inside Sales Representative (Charleston, SC and New York, NY), Social Research Analyst (Charleston, SC), and SQL Database Developer (Charleston, SC). Give the jobs a look and see what gets you excited.

Links to Help You Begin Your Research

What have you heard about Levelwing?

Intergi

Willy Franzen — Fri, 26 Aug 2011 16:12:16 +0000

A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.

Game On

Intergi is in the business of “site representation,” but a better explanation might be that they monetize gaming related traffic. They’ve built out a significant network of publishers and advertisers that enables them to offer a ton of value to both sides. You can read about their offerings for publishers here and their offering for advertisers here. Integri not only works with publishers, but they also are a publisher. GameZone.com is their major property, but I suspect that there might be a few more sites. I couldn’t find a list of Intergi’s publishers, but they do have a Client List. If you’re interested in the video game media business, then Intergi would be a great place to work. They’ve bee growing their headcount, and they have a bunch of entry level jobs posted on their Careers page. These include Online Editor, Web Designer, Book Keeper, Junior Account Executive, and Account Coordinator. The weird thing is that I can’t figure out how you’re supposed to apply for these positions. There’s no link, button, or e-mail address. WHOOPS! I guess you should use their Contact page to apply.

Links to Help You Begin Your Research

Are you a gamer?

Author Solutions

Willy Franzen — Wed, 17 Aug 2011 10:55:10 +0000

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

A Solution for Your Job Search

When I started doing research on Author Solutions, I came across a lot of negative blog posts and comments. It seems that the self-publishing industry can be extremely controversial, and Author Solutions is a big target because of their size. The term vanity press gets thrown around a lot, as it seems that some people don’t think it’s fair to charge an author to publish his or her book. Others are more direct with their criticism of Author Solutions’ services. It’s hard to say how much of this is accurate and how much is sour grapes from authors who paid a lot of money to publish a book that would never sell no matter who published it. I still think that Author Solutions has built a business that is worth at least taking a look at.

Author Solutions has published more than 140,000 titles, and I’m sure that number will continue to grow. They operate a bunch of businesses, and those include AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, AuthorHive, WordClay, lnkubook, Palibrio, and Author Learning Center. Through these different businesses Author Solutions is able to offer a wide range of author services including Editorial Services, Illustrations, Book & Cover Design, Publicity, Promotion, Distribution, Online Sales, and Bookstore Sales. If working in any of these areas sounds interesting to you, then you should take a look at Jobs at Author Solutions. Right now they have a ton of openings that might interest new or recent grads including:

Lots of options here, so give them all a good look.

Links to Help You Begin Your Research

Would you ever self-publish a book?

MyBuys

Willy Franzen — Wed, 10 Aug 2011 16:15:26 +0000

Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97″). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.

Get out of Group97 for Job Seekers

The difference between a 96% and 97% failure rate doesn’t seem all that big, but it would actually represent a 33% increase in sales. Can MyBuys deliver those kind of results? I’m sure it depends on the client, but here’s the MyBuys pitch:

MyBuys offers a better way to engage with Group97, consistently and over the entire customer lifecycle. We get to know shoppers; match their interests to the products in your catalog; learn more about them every time they interact with your business; and present them with the most compelling offers coordinated across all touch points.

I know we’ve talked about retargeting recently, MyBuys offers a different approach for convincing non-buyers the error of their ways. If you want to see what this looks like in action, you can read up on some of MyBuys’ Case Studies along with their Solutions Overview. If you’re intrigued by what MyBuys is doing, then I recommend that you take a look at their Careers page. They have a number of opportunities that seem suitable for new or recent grads including Business Development Associate (Ann Arbor, MI), Client Success Associate (Ann Arbor, MI), Client Success Analyst (Ann Arbor, MI), Media Analyst (Ann Arbor, MI), Financial Analyst (Ann Arbor, MI), and Software Engineer Associate – Engineering Development Program (Ann Arbor, MI). Oddly enough, all of the positions in Redwood City, CA require more experience.

Links to Help You Begin Your Research

Are you part of Group97?

Active Network

Willy Franzen — Fri, 29 Jul 2011 15:52:23 +0000

Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.

Be Active About Your Job Search

To really get a feel for Active Network, you need to browse their website. Be sure to take a look at the Industries They Serve, the Technology Solutions They Offer, and the Media Properties they own. Active Network’s customers include a ton of big names ranging from IBM to Notre Dame to the State of California. The business continues to expand, but the common theme of supporting active lifestyles remains. So if you’re into being active, you’ll want to check out Jobs at Active Network–there are more than 100 positions open at Active Network right now. Since there are so many, I’m going to leave you to browse through the positions. There are options in Sales/Account Management, Marketing, Software Development, and lots of other areas. Additionally, the jobs are kind of all over the place geographically.

Links to Help You Begin Your Research

How active are you?

RadiumOne

Willy Franzen — Thu, 21 Jul 2011 16:36:37 +0000

In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.

Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.

A Social Target

Despite the fact that RadiumOne claims to be the first at what they’re doing, I’m sure you’ve heard the term social advertising before. It’s not really a new idea, but it’s an idea that is now ready for the mainstream. So what makes RadiumOne stand out? Results.(What else matters?) This TechCrunch article discusses how RadiumOne has significantly increased advertising ROI for clients. RadiumOne is able to do this because they have great data source. You may assume that they’re partnered with Facebook, but they actually gather data from partners like “niche social networks, blogs, URL shorteners, and media-sharing sites.” RadiumOne has built an entire social ad network parallel to traditional online ad network–they work with different publishers, they use different data, and they deliver different ads. It seems to be working for everyone. If you’re excited about the future of social advertising, check out RadiumOne’s Jobs page. They have a number of positions suitable for new grads including Technical Operations Analyst, Display Optimization Analyst, and Media – Account Manager. There are also a few positions that don’t have job descriptions, so you may want to look at those too.

Links to Help You Begin Your Research

What do you think of what RadiumOne is doing?

Complex Media Network

Willy Franzen — Tue, 19 Jul 2011 16:22:09 +0000

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

It’s Complex

I had heard about Complex before from some internship postings that I came across, but I only really took another look at them after a reader e-mailed me to tell me that he had landed an internship with Complex Media Network. After taking a closer look, I realized that Complex has done something really impressive. They took a magazine (which always has two covers–one male celebrity and one female celebrity) that was started in Mark Ecko in 2002 and used it to launch a much larger network. By getting publishers who cover similar topics to join they’re network, they’re able to sell advertising on a much larger scale while still staying true to their target demographic. Here are some case studies to give you a better idea of how Complex Media actually leverages their network. If you’re a true “influential 20-something male consumer” or you want work in a business that focuses them, check out jobs at Complex Media Network. While they don’t have any positions posted for new grads, I’ve heard that both applying through their General Inquiries form and tweeting at Complex employees can deliver good results.

Links to Help You Begin Your Research

Do you read Complex?

Hill Holliday

Willy Franzen — Tue, 05 Jul 2011 15:52:54 +0000

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

Another Holliday!

Whenever I look at advertising or marketing agencies, the first thing that I do is look at their work. Hill Holliday’s work is super impressive, and there’s a ton of it to look at. At first I though there were only a few pieces, but then I noticed the slider at the top of the page that lets you browse everything that they’ve done by client. One of my favorites has to be Brian Wilson’s Beard. If you’re digging Hill Holliday’s portfolio, then you’re in luck, because they also appear to be an awesome place to work. In 2010 they were named #1 in the “Boston Globe 100 Top Places to Work.” That’s why you should check out Hill Holliday’s Careers page, and then dive into their job postings. They have a bunch of opportunities for new or recent grads including Junior Studio Designer (Boston, MA), Administrative Assistant (Boston, MA), Front End Developer (Boston, MA), Jr. Flash Animator/Developer (Boston, MA), and Junior Media Buyer (New York, NY). There are a bunch more positions that require a little more experience, so you may want to check those out too.

Links to Help You Begin Your Research

What have you heard about Hill Holliday?

Outbrain

Willy Franzen — Wed, 15 Jun 2011 16:32:11 +0000

When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.

Are You Brainy Enough?

Outbrain breaks down what they do into two simple things:

Helping people discover great new content to read online
Helping web publishers and bloggers grow their business by doing right by their readers

It’s easy to see how they do the first by just looking at their widgets, but the second isn’t as clear. They charge publishers to put their links in the widgets to promote content, and then they pay publishers who get their readers to click on the widget links. It’s an interesting model since most people find content by actively searching for it on search engines. It’s not so easy to find content, when you don’t know you’re looking for it. Outbrain is all about recommending online content like Netflix recommends movies. That means contextualization, personalization, and collaborative filtering. If you like what Outbrain is doing, check out their Jobs page. Right now they have a few positions that are worth checking out for new or recent grads including Web Operations Engineer and Account Manager. There are a few other positions (also some in Boston, Israel, and the United Kingdom), but they seem to require more experience.

Links to Help You Begin Your Research

Do you click on Outbrain widget links?

Network Communications, Inc.

Willy Franzen — Thu, 26 May 2011 16:45:22 +0000

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

Making Publishing Real

The real estate publishing business model is pretty simple. The goal is to create content and distribute to anyone who might have a remote interest in buying, renting, or improving property. Then you sell ads alongside that content to help businesses like real estate agents, architects, contractors, and many others reach potential customers. This is a model that lends itself particularly well to the Internet where it’s easy to track lead generation. Based on the numbers, it looks like Network Communications, Inc. excels in every area of this business. Here are some stats on them:

They “distribute more than 13 million magazines each month.”
They serve “500 markets in the U.S. and Canada.”
They work with more than 45,000 advertisers.
Their websites get 10 million unique visitors who view 500 million listings annually.
They have “a proprietary network of over 320,000 distribution points around the country.”

It seems to me that they’ve overcome many of the problems that plague publishing companies by moving quickly to adopt new technology, and now they just need the real estate market to thaw a little bit more. It’s tough when your core advertisers are scared to spend money (believe me, I know). If you’re interested in working at the intersection of media and real estate, then check out jobs at Network Communications, Inc. Right now they have a few entry level positions including Junior Account Executive (Sacramento, CA), Online Product Manager (Lawrenceville, GA), and Sales Coordinator (St. Louis, MO). I imagine there will be a lot more opening up as soon as the real estate market picks up (whenever that may be), and some of them could be pretty cool–think editorial, social media, etc.

Links to Help You Begin Your Research

What have you heard about NCI?

YuMe

Willy Franzen — Fri, 20 May 2011 14:26:48 +0000

Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.

You at YuMe

If you’re like me, you probably hate online video ads. There are ones that slow down your Hulu viewing There are ones that automatically run for 30 seconds before you watch a 15 second video of some guy getting hit in the crotch. There are even ones that cover an entire page and start playing as soon as you open a new web page. You can get as annoyed with online video ads as you want, but they’re the cost of watching free content. YuMe has built an exceptional platform for both advertisers and publishers, and that’s why they’re serving “millions of in-stream video ads per day” and working with top publishers like MSN, Hearst, and Fox News. If you’re fascinated by how advertising is fueling the growth of online video, then you should definitely check out YuMe’s Jobs page. While most of their jobs require some level of prior experience, you should still check out the following positions: Business Operations Analyst, Sales Development Account Executive (Redwood City and New York), Sales Planner (Chicago and New York), Support Engineer – Mobile, and Technical Support Engineer. You may also want to check out some of the internships they have listed, because a few seem to be tailored to grads. And if nothing looks like great fits for you, they also welcome applications for unlisted positions.

Links to Help You Begin Your Research

How do you feel about online video ads?

Martha Stewart Living Omnimedia

Willy Franzen — Wed, 04 May 2011 16:41:43 +0000

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

Are You Living?

Whether or not you’re a Martha Stewart fan, you have to be impressed by what she’s done throughout her career. She’s had an amazing ability to stay relevant, and a lot of that has to do with her media strategy. She easily could have settled with a successful catering business, or a popular magazine, or having her own television show, but she didn’t. It seems that she is obsessed with using every channel possible to reach people with her “unique lifestyle content.” That’s what Martha Stewart Living Omnimedia is all about. If you enjoy the Martha Stewart brand and want to work on the media or merchandise side, then you definitely need to take a look at Martha Stewart Living Omnimedia’s Careers page. There are some great opportunities posted in their job listings, and a few seem suitable for new or recent grads including: Assistant Food Editor, PHP Application Developer – Internet Content Management Systems, Front-End Web Developer, Decorative Pillow and Bedding Accessory Designer, Executive Assistant, Freelance Recipe Taster, Retail Merchandising Assistant, Apparel Designer – Martha Stewart Pets and Quilt Designer. You can also apply for an unlisted position if you don’t see something that suits you.

Links to Help You Begin Your Research

Are you a Martha Stewart fan?

Octagon

Willy Franzen — Mon, 11 Apr 2011 16:19:11 +0000

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

Can You Compete Inside the Octagon?

From what I can tell, Octagon separates their business into four divisions. On their Octagon’s What We Do page, you’ll see links to: Marketing, Marketing North America, Athletes & Personalities, and Events. Within the Athletes & Personalities section you’ll find links to specific verticals like OctagoOly.com, OctagonHockey.com, OctagonBasketball.com. Additionally, there are separate sites for Octagon’s international businesses like OctagonBrazil.com, and Octagon-UK.com. It’s all a bit overwhelming, but it’s indicative of how big Octagon’s presence is in the field of sports and entertainment marketing. In fact, the best overview of what Octagon’s businesses actually do is on their Careers page. Once you read through that, then you can take a look at their current job postings. Right now they have a few positions that seem right for a new or recent grad including Account Executive – Telecom (Kansas City, KS), Non-Profit & Media Relations Coordinator (Portland, ME), Account Executive – Sales Assistant (Norwalk, CT), Associate Producer – Digital (Norwalk, CT), and Account Executive – Multicultural – Home Improvement (Atlanta, GA).

Octagon has offices in the following locations, so you may want to watch out for new postings in any of these places:

Atlanta, GA
Cary, NC
Charlotte, NC
Chicago, IL
Los Angels, CA
McLean, VA
Minneapolis, MN
Naples, FL
New York, NY
Norwalk, CT
Ormond Beach, FL
Portland, ME
Richmond, VA
Rogers, AR
San Diego, CA
San Francisco, CA
Buenos Aires, Argentina
Rio de Janeiro, Brazil
Sao Paulo, Brazil
Ottawa, Ontario
Waterlool, Ontario
Adelaide, South Australia
Hobart, Tasmania
Melbourne, Australia
Sydney, Australia
Beijing, China
Mumbai, India
Tokyo Japan
Singapore, Malaysia
Paris, France
Frankfurt, Germany
Doha, Qatar
Moscow, Russia
Cape Town, South Africa
Johannesburg, South Africa
Barcelona, Spain
Sevilla, Spain
Stockholm, Sweden
Istanbul, Turkey
London, United Kingdom

That’s a lot of locations, so keep an eye on Octagon’s job postings for opportunities closer to home (or further away if that’s what you’re looking for).

Links to Help You Begin Your Research

What do you know about Octagon?

Shecky’s

Willy Franzen — Fri, 08 Apr 2011 16:30:35 +0000

I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.

Who’s Shecky?

One of the biggest pieces of the Shecky’s business is Girls Night Out. They hold these events in cities across the country, and they provide an opportunity for women to “discover unique designers, sip our delectable drinks, and cap your night with some pretty pampering and glorious Goodie Bags.” It appears that Shecky’s has finally moved away from the guidebook business, and has instead decided to put far more focus on their digital properties. I’ll bet that is turning out to be a really smart move. With the events and the website, Shecky’s is a marketer’s dream. It should be no surprise that advertising and sponsorships are big parts of Shecky’s business. If Shecky’s resonates with you and you know the importance of having a strong group of girlfriends, then take a look at jobs at Shecky’s. Right now they’re looking for a Sales Account Executive and a Customer Service Rep. Additionally, they often hire freelancers for their events in Atlanta, Boston, Chicago, Dallas, Hamptons, Houston, Los Angeles, Miami, New York City, Philadelphia, San Diego, San Francisco, St. Louis, and Washington, DC. These positions include Photography, Event Staff, Writing/Reporting, and Administrative Assistant opportunities.

Links to Help You Begin Your Research

Are you familiar with Shecky’s?

ConsumerTrack

Willy Franzen — Thu, 07 Apr 2011 16:41:40 +0000

Advertising is supposed to deliver results, but for the longest time it was nearly impossible to tell whether an ad was actually performing as it should. The Internet has changed that, and it’s caused problems for lots of businesses that rely on ad sales for revenue. However, there are plenty of other businesses that are reacting quickly to these market changes and giving advertisers what they want. One of these companies is ConsumerTrack, which is based in El Segundo, CA. They specialize “in creating, managing, optimizing and monetizing marketing campaigns for a variety of companies ranging from small lenders and finance groups, to Fortune 500 banks and blue chip companies.” These aren’t just any marketing campaigns though, they’re designed in a way to ensure that clients are getting a maximum return on investment for their advertising dollars.

Get on Track

ConsumerTrack mentions three business areas on their What We Do page: Lead Generation, Performance Based Marketing, and Customer Acquisition. I have a hard time differentiating between the three, but the basic point is that ConsumerTrack helps their clients acquire new customers at a cost that ensures profitability. Some examples of how they’ve built web properties to do this include GoInsuranceRates.com, IdentityProtect.com, and GoBankingRates.com. By combining creative marketing techniques with a scientific approach to data, ConsumerTrack is able to offer an easier path to generating leads and sales. If you’re intrigued by their multi-disciplinary approach, then you should take a look at their jobs. The ConsumerTrack Careers page only includes two positions suitable for new grads: Local Sales Account Executive and Software Developer. However, I found two more job opportunities on Startuply: Online Media Coordinator and Internet Marketing Media Buyer. The jobs look pretty interesting, so see if they fit your interests.

Links to Help You Begin Your Research

What have you heard about ConsumerTrack?

Reader’s Digest Association

Willy Franzen — Wed, 23 Mar 2011 16:48:21 +0000

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

Make Your Grandma Proud

We typically like to look at growing companies because they tend to offer the most exciting job opportunities. But sometimes larger companies that are struggling with environmental changes that affect how they do business can offer similarly interesting opportunities. Reader’s Digest Association is in a tough spot. Their big brand, Reader’s Digest, has a dying (sorry to be morbid) subscriber base and increasing competition from web based publishers. That’s why it’s no big surprise that Reader’s Digest Association went through Chapter 11 bankruptcy in 2009 after five straight years of reporting losses. Still, Reader’s Digest Association has vast resources and significant brand equity. There are certainly some bright spots in Reader’s Digest Association’s numbers. They have 90 magazine titles, worldwide readership over 100 million, 83 branded websites, and annual book, music, and video sales of more than 30 million units. Another bright spot is Reader’s Digest Association’s Jobs page–they have a lot of opportunities posted including quite a few that seem suitable for new or recent grads:

Advertising Sales Assistant – Home & Garden Group (New York, NY)
Marketing Coordinator, Reader’s Digest Ad Sales & Sponsorship Marketing (New York, NY)
Digital Coordinator / Project Management Team (Greendale, WI)
Online Food Editor – Australia Site (Seattle, WA)
Finance Leadership Development Associate (White Plains, NY)
Marketing Coordinator (Greendale, WI)
Account Manager – Home & Garden (New York, NY)

It’s hard to say what the future holds for Reader’s Digest Association, but I think that there’s a big opportunity for entry level talent to help them ensure that their brands are just as popular (or even more popular) when we become grandparents.

Links to Help You Begin Your Research

Do you know anyone under the age of 60 who subscribes to Reader’s Digest.

WNET New York Public Media

Willy Franzen — Sun, 06 Mar 2011 17:21:39 +0000

When I was a kid, I knew PBS as Channel Thirteen. I was going to tell you all about a friend I had growing up who was only allowed to watch Channel Thirteen, but apparently I already did that when I wrote about entry level jobs at PBS. Even though I had cable for most of my childhood (my Dad did cut it for a few years because he got sick of paying the bill), I still watched a decent amount of Channel Thirteen. Ghost Writer, Where in the World Is Carmen Sandiego?, and Frontier House were some of my favorites. If you grew up in the vicinity of New York City, then you probably also have fond memories of WNET New York Public Media, since they are “the premier public media provider of the New York City metropolitan area and parent company of public television stations Thirteen and WLIW21.” Thirteen is the most widely watched PBS station in the U.S., while WLIW21 is the third most widely watched.

Looking for Job Seekers Like You

The mission of WNET New York Public Media is “to deliver media experiences of lasting significance for New York, America and the world.” They certainly did that for me, and I’m sure that they’ve done it for millions of others. You may not realize it, but a ton of the great content that you watch on PBS comes from affiliate stations. Beyond managing Thirteen and WLIW21, WNET New York Public Media is also “a major producer of broadcast and online media for local, national and international audiences, creating award-winning content in the areas of arts and culture, news and public affairs, science and natural history, documentaries, and children’s programming.” There’s a lot of cool stuff going on at WNET New York Public Media, which is why you’ll probably want to take a look at their Careers page. Right now they have a few potentially entry level opportunities posted including Revenue Administration Associate, Editorial Producer, Member Data and Reporting Analyst, Patron Coordinator, and Video Encoder/Dubber. There are some great options here, so check out the full job postings.

Links to Help You Begin Your Research

Did you grow up with Channel Thirteen?