Today the Fortune 100 Best Companies To Work For list came out. I’m not a huge fan of these lists, because they seem to be mostly driven by PR prowess. Still, they can be great tools to learn about new companies, which is why I’ve been running through the list to see which companies might appeal most to college students and grads. One that stood out right away was Build-A-Bear Workshop, which came in at #48 on the list. I’ve never built a bear, but I’ve walked by enough of their packed-with-kids stores to understand the brilliance of their business—they turn buying a stuffed animal into an activity. The company is headquartered in St. Louis, MO with stores across the country and a distribution center in Columbus, OH. Now, Build-A-Bear Workshop is really big on bear puns, so if you can’t deal with that, you better stop reading now.
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I don’t know about you, but I try to recycle when its convenient. Like the time my college roommates threw a huge party and I stole all of the empty cans and returned them for the nickel deposits. It was easy money. But I must also admit that I’ve thrown away plenty of recyclables when there wasn’t a proper receptacle for them. Environmentalism is great; however, people respond to incentives, and a healthy Earth a century down the road isn’t much of an incentive for the average person. People need a push, and that’s exactly what RecycleBank does. They’re a New York, NY based company that rewards people for “taking positive green actions.” By doing things like recycling at home, you can earn RecycleBank points. Those points can be redeemed for rewards ranging from Amazon Gift Cards to museum memberships, with lots and lots of other options in between—you can even donate your points.
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Sponsored Job: Have a passion for helping people and an excellent understanding of online community dynamics? Boston, MA based PatientsLikeMe is looking for you. One of their Community Moderator jobs was featured here in March and, voila!, they hired reader, Liz Morgan. Are you their next Liz? (Don’t worry they’ll call you by your real name.) Find out more and apply here.
I’m always amazed by how lame job postings are (why do you think I started doing this?). If a Marketing department tried to sell products the way HR departments sell jobs, they’d have been fired a long time ago. Even the job postings that I consider to be good are pretty mediocre in the grand scheme of things—and they look a lot like other “good” job postings. Yesterday I came across a job posting that really stood out from any others that I’ve seen lately—maybe it’s because the “Entry Level Hustler” position is pretty unique on its own. But first let’s talk about the company offering the position. They’re called SpeakerText, and they’re a San Francisco, CA based startup that offers “a premium service for video publishers that turns video into text so that it can be searched, shared and accessed by everyone.” We’ve all become accustomed to being able to search text (I know I get aggravated at not being able to search a hard copy book). But now that video is so popular, we have this new mass of online information that can’t be searched. SpeakerText is trying to solve this problem through crowdsourcing.
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Does anyone else find it vexing that gyms get completely packed in the first few weeks of January? I have a lot of respect for people who use the new year to motivate themselves into getting in shape, and I’m certainly approaching my workouts with more energy than I was in December, but I hate the crowds. Last month I mentioned that I was reading Tim Ferriss’ new book, The 4-Hour Body
. I recently finished it, and it has encouraged me to try some new things at the gym. One of the suggestions that I’m excited to try is “kettlebell swings.” They were a bit hard to understand until I saw a video of how to do them in one of Tim’s blog posts. The video was hosted on BodyBuilding.com, and when I went to check the site out I saw a link to a Careers section at the bottom of the page. I started looking around, and I learned that the Boise, ID based company is the most visited bodybuilding and fitness site in the world, the #1 sports nutrition e-commerce site, one of the top 500 e-commerce sites in America, and a former Inc. 500 company. I knew that online fitness could be big business, but I had no idea that BodyBuilding.com owned such a dominant place in the market.
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I’m always on the lookout for startup non-profits. Even though they don’t offer the most (any?) certainty when it comes to jobs, I think that they offer some of the most exciting opportunities out there for new and recent college grads who are service minded. That’s why I got excited when I came across The Public Learning Media Laboratory. They’re a Boston, MA based non-profit organization that “applies new scientific findings and technological solutions to create systemic improvement in elementary and middle school education.” In other words, they’re devoted to making the most of the billions of dollars that we as a nation are investing in education. By providing tools to help teachers be more effective, The Public Learning Media Laboratory has the ability to really push educational outcomes forward for our nation’s youth.
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Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.
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Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.
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During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.
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I may be 26 years old, but I still love getting toys for Christmas. I don’t mean expensive gadgets—I mean real toys. In past years I received gifts like a Marshmallow Shooter
and a Fisher-Price T.M.X. Tickle Me Elmo
(only entertaining for about five minutes), and this year I got the most awesome remote control helicopter ever
. It’s not an Air Hogs helicopter, but I’ve always been impressed with that particular brand. They do some pretty cool stuff when it comes to flying toys, so I thought that my Christmas List could help your job search. Spin Master is the Toronto, CA based company (with locations in the US) that owns the Air Hogs brand in addition to other toy brands like Aquadoodle, Bugville, Flick Trix, Liv, Moon Dough, Zoobles, and plenty of others. They make all kinds of stuff that you and I are too old to play with, but I guess you’d have an excuse if you worked for them.
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A while back I asked all of you if you’d be interested in One Day, One Job t-shirts. There were a few people who e-mailed me, but I realize that the current production run of one t-shirt that I sometimes wear to gym is probably filling the market demand. Promotional items just don’t make sense for a small web-based company like mine, but they do for many other companies. And that’s why Zorch has been one of Chicago’s fastest growing companies over the past few years. They are “the exclusive supplier of branded merchandise for some of the largest corporations in the world.” They’ve built an online portal where more than “2 million end users source branded merchandise and signage.” They use Zorch because Zorch cuts out middlemen and optimizes the supply chain.
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Having looked at as many non-profit jobs as I have over the past three years, I must admit that many of the organizations start to blend together. It happens with companies too, but I feel as though there is distinctly less uniqueness in the non-profit world—maybe because competition affects the “marketplace” very differently when it comes to non-profits. It just seems that there are many organizations that fill similar niches. When I came across the Hip Hop Caucus, it stood out from the pack—probably based on the organization’s name alone—they just sound different. They’re a Washington, DC based non-profit organization that “aims to promote political activism for young U.S. voters using hip-hop music and culture.” Culture is always a great tool for pushing change forward, and hip hop culture is especially vibrant.
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A few days ago I started reading The 4-Hour Body by Tim Ferriss on my Kindle. I enjoyed his first book, The 4-Hour Workweek
, and I like Tim’s blog, so I figured it was worth a read. It’s a little out there, but I find that there’s always something that I can learn from Tim whether it’s what he’s actually teaching or how he’s teaching it. Anyway, The 4-Hour Body focuses on hacking your body to improve performance, so most of the focus is on diet, exercise, and supplementation. I’m somewhat familiar with diet and exercise, but I’ve never used supplements beyond a few scoops of whey protein. I do know that supplements are big business, and one of the big players in the industry is CytoSport, which is based in Benicia, CA. They aim to provide the highest quality nutritional products to professional and amateur athletes striving to reach their potential,” and they do that one of the biggest brands in the space, Muscle Milk.
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In the past 15 days there have been 1,310 spam comments left on One Day, One Job. Luckily, I have software that identifies most of them, so that I only have to look at 10 or so a day and decide for myself whether they are spam or not. Spammers are constantly looking for ways to pitch their wares, and most of what they do is completely automated. That means that one of the best ways to conquer spam is to verify that the person leaving a comment, signing up for a site, or sending a message is actually a human and not a computer pretending to be a human. One of the most successful ways to combat automated spam these days is called the CAPTCHA (here’s the Wikipedia entry) or “completely automated public Turing test to tell computers and humans apart.” I’m sure you’re familiar with CAPTCHAs, and you probably hate them. Unfortunately, they’re a way of life, even if they feel like a waste of time. Solve Media is a Philadelphia, PA based company that is putting the CAPTCHA to work. Yes, they think that they can make money off of the CAPTCHA, and I think they can too.
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You’d be amazed if you knew how much research went into every little thing that you buy, consume, watch, and wear. Many companies can predict exactly how you will respond to a given marketing message (and I’m not talking about Hunch), and if they can’t, they’ll find a way to find out. Market research has been around for a long time, but the Internet has really changed the way its done.
Now you can reach nearly any person or any group of people with a survey nearly instantly—and at an extremely low cost. The problem is that online surveys and polls can be plagued by low quality results (think about how tv news Internet polls get hijacked by online groups). We’ve seen some big social networks like LinkedIn and Facebook start moving into online market research, but there are some companies that have been doing it a lot longer. E-Poll Market Research is a perfect example. They’re a Los Angeles, CA based market research firm that has been around since 1997, and they’re experts at helping clients meet “extremely tight deadlines” and overcome “research challenges that demand non-traditional approaches.”
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Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.
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While yesterday’s post was about a company that offers weekly deals on discounted gift cards, we did touch on how much growth there has been in local marketing. Local is tough because it requires customization. If you have only one store, you just go about business as usual, but if you’re a franchise of restaurants, for example, how do you ensure that your marketing messages and materials are tailored specifically for each market that you’re in? BrandMuscle is a Cleveland, OH based company that provides “expert local marketing services and develops robust web-based marketing software solutions that enable marketers to generate the absolute greatest return on their marketing investments.” They make local marketing easy, and they do it for some pretty big names.
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If you’re up on tech and startup news, then you probably heard about how Groupon spurned an estimated $6 billion buyout from Google and how LivingSocial just took on a $150 million investment from Amazon. Daily deals are huge business, while daily jobs are… growing. I’m not really a big fan of all of the “me too” startups in the daily deal space, but I came across one this morning that impressed me. It’s called JungleCents, and it’s based in San Francisco. While Groupon and LivingSocial have become so valuable because of their ability to develop relationships with local business, JungleCents is using lessons learned from these two giants but staying away from local markets. Once a week JungleCents offers a discounted gift card to an online retailer—it could be a major name or lesser known online boutique. You can get a gift card at a huge discount, and JungleCents takes a cut too.
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We love Bonobos because they make and sell awesome men’s clothing, but they also have awesome jobs. Right now they’re looking for a new Customer Service Ninja. If you’re interested, send your application to willy@onedayonejob.com and I’ll make sure it gets the attention it deserves (I’ve got an in). And if you want to try before you “buy,” here’s $50 off your first order.
If you’ve been doing some online holiday shopping, you may have noticed a new Internet trend. Once you visit a company’s site, you keep seeing their ads on every other site you go to. It’s called retargeting, and it’s the next big thing in Internet marketing/advertising. Why? Because it’s often cheaper than other forms of advertising, yet way more effective. The way it works is that companies drop a cookie (see the Wikipedia entry on cookies to learn more) on your computer when you visit their website. Ad networks can read this cookie, and they know to show you ads for products that you’ve already shown interest in (which means that you’re way more likely to buy). Lately I’ve been seeing a lot of ads for Bonobos and TOMS Shoes. Hopefully you haven’t been shopping for anything too embarrassing. Anyway, retargeting is taking off, and one of the big names in the business is Tempe, AZ based FetchBack. In fact, they’ve already been acquired, but they still seem to be running independently.
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We’re always plugging Bonobos because they make and sell awesome men’s clothing, but they also have awesome jobs. Right now they’re looking for a new Customer Service Ninja. If you’re interested, send your application to willy@onedayonejob.com and I’ll make sure it gets the attention it deserves (I’ve got an in). And if you want to try before you “buy,” here’s $50 off your first order.
If you’re struggling with your job search, there’s a chance that you’re feeling disillusioned about all of the time, effort, and money that you’ve invested in your college education. Now, a college education (even if it’s from a top school) doesn’t guarantee a job, but it’s still amazingly valuable. It’s no secret that a college degree usually leads to “higher employment rates, higher job status, and earn higher wages.” For many of you, college was a given, but there are plenty of students who don’t come from a “college-bound culture.” They live in underserved communities or come from families where college is not a foregone conclusion. Bethesda, MD based Center for Student Opportunity is a non-profit organization that empowers “underserved, first-generation college students to and through college by providing critical information, guidance, scholarships, and ongoing support.”
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We’re trying to get as many readers as we can into new jobs for the New Year. Help us out by spreading the word to your friends on Facebook. Use this link to tell your friends why they should be getting our daily e-mails.
Now that we’re right in the middle of the Holiday Season, it’s time to put on some weight! With Thanksgiving, Christmas cookies, and Holiday parties it’s hard not to add a few pounds, especially considering the natural tendency to pack on fat for hibernation once temperatures dip below freezing. Unless you’re headed for a tropical destination during your break, you might just want to give in and enjoy the month of December since you’re only one good New Year’s Resolution away from getting back into shape. The only problem is that you need to keep fitting into those awesome holiday pants you bought a couple years ago. That’s where Spanx can help you. They’re an Atlanta, GA based company that manufactures and sells “body shaping” undergarments. I’d heard of them before, but I just decided to check them out yesterday because I saw someone tweeting about the Spanx Men’s Line. I’m not in the market for any body shaping undergarments, but I think it’s pretty cool that they’re expanding their offerings.
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Since the deal above is for the guys (or girls who are buying gifts for their guys), we might as well take a look at a company that is a bit more targeted to the girls. And since it’s Cyber Monday, it only makes sense to focus on something that’s e-commerce related. That’s why we’re taking a look at Prospectiv. They’re a Wakefield, MA based company that specializes in “connecting brands with customers,” and they do that with a strong focus on customers who also happen to be women. Prospectiv’s specialty is online performance marketing, so they’re primed for even more success moving forward. Currently they’re generating “more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.” That’s an amazing number, and I bet it’s only going to go up.
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I’m sure that plenty of you are feeling unprepared for the world. Thinking about your career can be intimidating, stressful, and overwhelming. The truth is that if you’re reading this, you’re probably more prepared than most people your age. In general our country’s youth aren’t as well prepared for adulthood as they should be, which is why The Forum for Youth Investment, based in Washington, DC, is so focused on their Ready By 21 program. The organization’s research shows that “only four in ten young people entering their 20s are doing well – healthy, connected and ready for college, work and life” while “two in ten are doing poorly.” The Forum for Youth Investment wants to change that. They’re calling for leaders in education, business, government and community-based organizations to change how they do business and start using “bigger goals, bolder strategies, better data and broader partnerships to improve programs for children and young people.”
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Now that we’re entering the holiday season, it’s time for all kinds of promotions, sales, and contests. The holidays can be financially stressful for a lot of people, which is why so many companies offer promotions that try to ease that burden a little bit. Black Friday sales are probably the most visible way that retailers do this, but you also see plenty of interactive promotions this time of year. If one of your favorite brands is doing a holiday promotion, there’s a decent chance that ePrize is behind it. They’re a Detroit, MI based company that offers a wide range of solutions—from sweepstakes to collect & win to loyalty programs. I’ve run contests on this site before, and it’s not easy to do effectively—especially if you don’t have experience. ePrize brings more of a decade of experience to the table, so they can ensure that their clients get a serious return on all of the free stuff that they’re giving away.
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Did your or a friend land a job through One Day, One Job? Let me know at willy@onedayonejob.com.
Maybe you haven’t noticed, but writing has become commoditized on the Internet. Good writing still stands out (which is why you’re reading this, right?), but when you’re looking for basic information, sometimes the stuff that Demand Media and other similar companies churn out is good enough. Now there are companies taking it to the next level. Narrative Science is one that we featured a while back, and today we’re going to take a look at Durham, NC based StatSheet. They have built “a collection of fan-centric, sports sites designed to give sports fans the information and analysis they want when and how they want it.” But there’s a twist. They have a dirty, little not-so-secret. Their “technology platform generates content automatically in real-time.” In other words, the computers are doing all of the reporting and content generation. That’s why StatSheet is able to have sites devoted to every single one of the 345 Division I college basketball teams.
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I’m sure that you keep hearing about the green job revolution and how environmentalist ideals are actually going to start fueling economic growth (instead of hindering it), yet you’re probably wondering where all of these opportunities are. Most of the green entry level jobs that I come across are either in the non-profit or energy sectors. However, if you look a little more closely there are a lot more options—some of which have been around a lot longer than you would have expected. Take The Cadmus Group in Watertown, MA for example. They were founded in 1983 to “take advantage of a change in how the U.S. Environmental Protection Agency (EPA) procured contractor support,” and they’ve evolved into a leading environmental consulting firm. They’ve done this by gathering “the best minds across a variety of disciplines to help address the nation’s most pressing environmental, energy, and health challenges.
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The job search is all about your future, so it’s not really something that you want to associate with death. Still, you can find opportunity in even the saddest situations, and that’s exactly what 1000Memories has done. They’re a San Francisco, CA based startup that offers an online “place to remember loved ones.” They’ve built a truly impressive platform for doing so, and they’re offering it for free. Their business model doesn’t appear to have been hammered out completely yet, but it seems that they’re leaning towards a freemium/upsell model. The site was created by three friends who had lost loved ones, so they are their users and they’re fully committed to building “a better way to bring people together and build something special in their [loved ones'] memory.”
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When is the last time that you felt that you made a difference? For me it was yesterday when I got an e-mail about how a number of recent grads landed jobs with an employer I featured a few months back. Hopefully it wasn’t too long ago for you either, but if it was, you might want to check out Citizen Effect. They’re a Washington, DC based non-profit that “connects Citizen Philanthropists to the poorest of the poor communities around the world.” What’s a “Citizen Philantrhopist?” It’s someone who isn’t happy just making a donation, but wants to do more. They don’t have to be rich, but they do have to be willing to dig in for the cause. Citizen Effect “allows people to identify a project they believe in, raise capital through a variety of innovative tools, and maintain a direct and lasting relationship with their partner communities.” Sounds like a good idea to me.
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Washington DC
Hope you’re all wishing the veterans in your life a Happy Veterans Day! If you’re interested in related jobs, you should check out jobs at the Department of Veteran Affairs.
If you’ve been following One Day, One Job for any time at all, you’re probably sick of my telling you how important online marketing is. You’d love to be able to get a job in this burgeoning field, but you have no idea where to start. I mean, not many colleges teach this stuff. Luckily, there are plenty of free online resources that can get you up to speed. There are also quite a few businesses that exist solely to teach people online marketing. One of these is Gaithersburg, MD based Lurn. They are an Inc. 500 company that has seen 609% three year growth to $7.1 million in annual revenue. Their business consists of providing “a range of products and services including online training courses and live events on a variety of online marketing topics, online communities and publications for Internet marketers, and e-learning technology platforms for educators of business and marketing professionals.” In other words, they teach people how to do what they’re doing to grow their business.
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Tagged as:
account management,
advertising,
affiliate marketing,
all employers,
blogging,
business development,
education,
marketing,
Maryland,
online education,
online marketing,
ppc,
sales
One of the fun things about researching companies every day is that sometimes I get to learn more about my neighbors. If I hadn’t been cruising through the Inc 500, I probably never would have taken a second look at the building just a block from me, which I can see right now out my office window. However, it happens to house Rise Interactive, a Chicago, IL based “full-service Internet marketing company” that services “companies of all sizes, from startups to the Fortune 500.” They’ve seen 658% growth over the past three, and that led them to $2.6 million in annual revenue last year. Their site isn’t as flashy as many of the interactive agencies that we’ve featured in the past, but that makes sense when you look at the services that they offer—they seem much more focused on results-based areas like SEO, Paid Search, Display Advertising, and Affiliate Marketing.
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Tagged as:
advertising,
affiliate marketing,
all employers,
analytics,
consulting,
e-mail,
Illinois,
interactive media,
marketing,
online marketing,
ppc,
seo
Today is Job Action Day 2010. Check out our post on Creating Opportunity with No Experience.
I’m guessing that the large majority of you lived in a dorm or some other form of student housing during your time at college. They’re not typically the most luxurious places to live, but they get the job done. And as more and more people pursue higher education, more and more dorms are going to need to be built. That must be why DeSoto, TX based Warrior Group has been growing so quickly. They’ve seen 731% three-year growth to $124 million, which puts them at #405 on the Inc. 500. Their revenue is actually flat over last year, but you can’t blame them for hitting a plateau during a brutal recession that has hit the construction industry especially hard. I guess the market for “permanent modular construction and construction management services” has held up well—Warrior Group has become “the largest woman-owned, minority-owned construction services company in the U.S.”
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Tagged as:
all employers,
business development,
construction,
green,
marketing,
sustainability,
Texas
