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Entry level jobs in Marketing

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Marketing. You can also look at internships in Marketing.

Weight Watchers

by Willy Franzen on May 11, 2011

A little known fact about me is that I earned “The Speed Limit” as a nickname during my Senior year of high school. It wasn’t because I drove slowly; it was because I somehow managed to lose 55 pounds between the end of Junior year and the beginning of Senior year. I still don’t know how it happened–I wasn’t even trying to lose weight–but it did (I’ve since gained much of it back, but part of that is because I don’t have the body of a scrawny 17-year old anymore). Apparently, there’s some mysterious weight loss secret out there that I used, but don’t know about. Unfortunately, weight loss isn’t usually that easy, and for most people it’s a huge struggle. I’m a big proponent of “the slow-carb diet” and other methods from Tim Ferriss’ The 4-Hour Body, but it’s all about finding what works for you. For many it’s Weight Watchers. The New York, NY based company was started in Queens during the early 1960s by Jean Nidetch who “began inviting friends into her Queens home once a week to discuss how best to lose weight.” Now more than a million people across the world go to Weight Watchers meetings every week.

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Tagged as: accounting, administrative, all employers, collections, copywriting, finance, fitness, health care, innovation, marketing, New York, operations, program development, research, sales, writing

deviantART

by Willy Franzen on May 10, 2011

Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.

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Tagged as: advertising, all employers, arts, California, marketing, merchandising, online marketing, online media, photography, rights management, social media, social networking

iParadigms

by Willy Franzen on May 9, 2011

We’re right in the thick of finals season. A few of you lucky ones are already done with them and may even be back at home already, while most of you are probably studying up a storm. It’s certainly a stressful time, and it often leads to bad decisions of the cheating/plagiarism variety. It definitely seems that plagiarism is a bigger problem now than it was in the past, but I think that it has more to do with advances in technology than an overall decline in student morals. When you had to hand write a paper or type it on a typewriter, copying someone was almost as annoying as writing your own paper. Now copy and paste makes it way too easy. Luckily, technology is catching up. iParadigms is an Oakland, CA (I swear I’m not trying to make this Oakland only, it’s just what I’ve been finding lately) based company that has been developing software to fight plagiarism since 1996. It started with some UC Berkeley researchers who had built internal tools “to monitor the recycling of research papers in their large, undergraduate classes.” From there a company was born.

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Tagged as: administrative, all employers, California, data, design, education, human resources, marketing, research, software development, user experience, web development

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

33Across

by Willy Franzen on May 3, 2011

One of my favorite daily activities during college was doing the crossword puzzle in The Cornell Daily Sun. It was a nice diversion during lunch (or an especially boring class). One of the best things that you can do while working on a crossword puzzle is to get one of the large horizontal words in the middle of the puzzle. These words are often 32 or 33 across, which is where 33Across got their name. They’re a company that “uses social graph data to dramatically improve online marketing” and “unlock the puzzle of social connections.” In other words, they have built a platform that targets advertising to people whose online connections already use the products or services that are being advertised. 33Across is based in New York, NY, and they have another major office in Sunnyvale, CA. Social advertising really is a lot like 33 across on a crossword puzzle–it’s really tough to solve, but when you do it opens a world of opportunities.

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Tagged as: advertising, all employers, analyst, analytics, California, data, finance, market research, marketing, New York, online marketing, operations, research, software development, web development

Foursquare

by Willy Franzen on April 28, 2011

Usually I try to tell you about jobs at cool startups before they get big, but I missed the boat with Foursquare, which is based in New York, NY. I guess I was too busy checking in everywhere to remember to look at their jobs. For a while I was really into the location-based social network. I used it to run into friends who were nearby, get free stuff from restaurants, and even meet some new people. Eventually, though, I got sick of telling my Foursquare friends and Twitter followers where I was no matter how boring the place might be. But for old time’s sake I’ll tell you where I am right now. I’m at Cool Beans in Bellefonte, PA. They don’t have any Foursquare specials, but they have free wi-fi and a nice atmosphere, which is exactly what I was looking for in a pitstop as I drive from Connecticut back to Chicago today. I doubt my check-in today will lead to my meeting someone interesting, but you never know.

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Tagged as: all employers, business development, local, marketing, mobile, New York, product management, social media, social networking, software development, web development

Avail-TVN

by Willy Franzen on April 27, 2011

We’ve put together some information on how you can prepare yourself for the 500,000 teaching jobs that will be added in the U.S. over the next decade. You can find it here.

There’s no question that the way in which we consume video content is changing. It wasn’t that long ago that watching something meant sitting down in front of the television at a specific time. Now we have DVRs, On Demand, sites like Hulu, and a variety of other ways to consume content on our own schedules. This isn’t just a cultural shift; it comes as a result of (while also being a cause of) significant technological advances. One of the major companies behind this shift is Avail-TVN. They’re based in Reston, VA and they work “with every major studio and television network” to offer “a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico.” I know this might be a little confusing for the non-techies out there, but the basic gist of it is that they make it possible for you to watch video over IP (internet protocol).

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Tagged as: all employers, California, entertainment, information technology, marketing, Montana, project management, rights management, systems administration, television, video, Virginia

Education First

by Willy Franzen on April 26, 2011

Though I wouldn’t call it a regret, there’s a part of me that wishes that I had taken the opportunity to study abroad during college. It would be nice to have learned a new language, experienced different cultures, and seen new geographies. Luckily, I have done a bit of traveling after college to help with the last two, but I’m not sure that I’ll ever pick up a new language. But if I do decided to pursue a more formal travel/study abroad experience, I could go through Education First. They’re an international company that offers “a range of educational programs from language training, educational travel, and academic degrees to cultural exchanges.” The company was founded in 1965 by Bertil Hult in Lund, Sweden, but they’re now headquartered in Luzern, Switzerland. They have locations all across the world (including the US), which makes sense since their business is all about breaking “down barriers in language, culture and geography” and helping “people of all ages and nationalities become citizens of the world.”

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Tagged as: all employers, California, education, human resources, international, marketing, Massachusetts, New York, recruiting, sales, Switzerland, travel

Monetate

by Willy Franzen on April 25, 2011

Sponsored Jobs: Are you always rooting for local restaurants to succeed? If so, you’d be perfect for an entry level sales job at SinglePlatform. They have a ton of openings across the country.

When you’re running an online business, your biggest challenge is usually getting people to visit your site. That’s why Google has been able to build a multi-billion dollar business–they are able to consistently send sites substantial, high quality, targeted traffic. Because site owners are investing so much money in building traffic (whether they do it organically or pay for advertisements), they often overlook another part of the equation that is nearly as important: making the most of having a site visitor’s attention. This may mean getting them to read a piece of content, click on an ad, or buy a product. Whatever your business goal is, you want to make sure that your content is encouraging site visitors to do what you want them to do. That’s where Monetate comes in. They’re a Conshohocken, PA based company that helps “marketers test and target product pitches and site features.” Monetate covers all the technical hurdles so that in-house creatives can stick to doing what they do best and not worry about dealing with the IT department to implement the changes that they want.

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Tagged as: all employers, design, marketing, online marketing, Pennsylvania, sales, software development, user experience, web development

ASPCA

by Willy Franzen on April 24, 2011

Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

As I mentioned on Friday in our post on Russell Stover, I get pretty excited about Easter candy. There’s nothing better than a basket full of jelly beans, peanut butter eggs, marshmallow eggs, and chocolate bunnies. Some people prefer a little more reality in their Easter baskets though. In the past it wasn’t uncommon for people to give real bunnies, chicks, ducklings, and even lambs to their kids as Easter gifts, and I’m sure there are still some people doing it. It’s really cute, but it’s not a good idea unless the family is actually prepared to care for the properly as they grow up. That means most people should leave their bunnies chocolate, their chicks marshmallow, and their lambs… well we’re having lamb for dinner tonight. The The American Society for the Prevention of Cruelty to Animals typically agrees (maybe not with the lamb part)–they even have a page on Rabbits as Easter Gifts that links to a site called MakeMineChocolate.org. The ASPCA is a New York, NY based non-profit that has aimed “to provide effective means for the prevention of cruelty to animals throughout the United States” since it was founded in 1866.

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Tagged as: administrative, advocacy, all employers, animals, data, design, events, graphic design, holiday, law enforcement, marketing, New York, non-profit, veterinary

StarChefs

by Willy Franzen on April 21, 2011

Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.

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Tagged as: advertising, all employers, culinary, design, editorial, events, food, graphic design, journalism, magazines, marketing, New York, online marketing, publishing, social media, writing

Involver

by Willy Franzen on April 20, 2011

Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.

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Tagged as: account management, all employers, California, design, engineering, Illinois, marketing, New York, online marketing, sales, social media, social networking, software development, Texas, user experience, web development

OPOWER

by Willy Franzen on April 19, 2011

SinglePlatform is our sponsor this week. They’re looking to hire new grads from all majors as Outside Sales Consultants in Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, Philadelphia, San Francisco, Seattle, and Washington, DC. They’re also building an Inside Sales team out of their New York City headquarters.

Have you ever heard of a company or industry that wants you to use less of their product? Doesn’t really make sense, does it? It does if you’re in the power industry, at least to some extent. Some of the biggest proponents of energy efficiency are the utilities themselves. The reason for this is decoupling, or the “disassociation of a utility’s profits from its sales of the energy commodity.” It’s a tactic used by many states to create positive incentives for energy companies to be more green. Still, promoting energy efficiency to consumers is no easy task. That’s where OPOWER comes in. They’re based in Washington, DC and San Francisco, CA, and they use “cutting edge behavioral science and patent-pending data analytics” to enable “utilities to connect with their customers in a highly targeted fashion, motivating reductions in energy use, increased program participation and overall customer satisfaction.” It’s all about helping consumers make better informed decisions (which usually are also better decisions for the environment).

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Tagged as: all employers, analyst, analytics, California, design, energy, engineering, environmental, green, marketing, policy, product management, quantitative, software development, sustainability, technical writer, user experience, Virginia, Washington DC, web development, writing

Jawbone

by Willy Franzen on April 18, 2011

When the phone was relegated to only the home and office (and phone booths), it wasn’t a big deal to hold it against your head. If you really used the phone a lot, you might get a headset or one of those rubber things that makes it easier to hold the phone between your ear and shoulder. Now that we take our phones everywhere, holding your phone becomes a big pain in the butt (or hand). It makes your hand cold in winter, and it’s a risk while driving. I’m completely happy with my iPhone headphones, but some people just can’t be tied down like that. That’s why Jawbone has been so successful. They’re a San Francisco, CA based company that creates “products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design.” They’re best know for their bluetooth headsets, but they also make wireless speakers/speakerphones and develop some mobile apps.

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Tagged as: administrative, all employers, analyst, analytics, California, design, engineering, logistics, marketing, mobile, research, sales, software development, telecommunications, user experience, video, web development

Octagon

by Willy Franzen on April 11, 2011

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

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Tagged as: account management, all employers, Argentina, Arkansas, Australia, baseball, basketball, bilingual, Brazil, California, Canada, China, communications, Connecticut, entertainment, events, Florida, football, France, Georgia, Germany, hockey, Illinois, India, interactive media, international, Japan, journalismw, Maine, marketing, media, Minnesota, music, New York, North Carolina, public relations, qatar, Russia, sales, Singapore, social media, south africa, Spain, sports, Sweden, turkey, United Kingdom, Virginia, web development, writing

Room to Read

by Willy Franzen on April 9, 2011

It’s hard to find a kid in the United States who doesn’t take school for granted. I can probably count on one hand the number of times I actually wanted to go to school in the morning, yet I had classrooms with computers, books, great teachers and more. In the developing world schools barely have any books or even decent structures to teach lessons in, yet the students are filled with enthusiasm. Room to Read is a San Francisco, CA based non-profit that “seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education.” It all started in Nepal when a Microsoft executive named John Wood who was traveling in Nepal and invited into a school in a small village. He was alarmed by how little they had to work with, so he quit his job and decided to build “a global team to work with rural villages to build sustainable solutions to their educational challenges.”

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Tagged as: all employers, California, communications, community development, development, education, international, international development, Japan, Laos, marketing, New York, non-profit, program development, south africa, Vietnam

ConsumerTrack

by Willy Franzen on April 7, 2011

Advertising is supposed to deliver results, but for the longest time it was nearly impossible to tell whether an ad was actually performing as it should. The Internet has changed that, and it’s caused problems for lots of businesses that rely on ad sales for revenue. However, there are plenty of other businesses that are reacting quickly to these market changes and giving advertisers what they want. One of these companies is ConsumerTrack, which is based in El Segundo, CA. They specialize “in creating, managing, optimizing and monetizing marketing campaigns for a variety of companies ranging from small lenders and finance groups, to Fortune 500 banks and blue chip companies.” These aren’t just any marketing campaigns though, they’re designed in a way to ensure that clients are getting a maximum return on investment for their advertising dollars.

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Tagged as: account management, advertising, affiliate marketing, all employers, California, marketing, media, media planner, online marketing, sales, sem, seo, software development, web development

Gemvara

by Willy Franzen on April 6, 2011

I haven’t purchased a lot of jewelry, but when I have (never for myself), I’ve found the process to be extremely intimidating. Jewelry stores are scary places–at least for men who are buying for someone special. There are thousands of options, all of them are expensive, and the staff can be snooty. I remember walking into one store and waiting 15 minutes for someone to acknowledge my presence. It was the one time that I actually knew what I wanted to buy, so I walked out and bought the same thing elsewhere. The experience made me never want to step foot in a jewelry store again. Maybe Gemvara is the answer. They’re a Lexington, MA based company that sells jewelry through the web, but there’s a really interesting twist.

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Tagged as: all employers, copywriting, creative, design, e-commerce, gemology, graphic design, jewelry, marketing, Massachusetts, New York, software development, user experience, web development

Better Place

by Willy Franzen on April 5, 2011

Sponsored Job: Marathon Building Services is a Gaithersburg, MD based company that offers construction cleaning services. They’re currently looking for new and recent grads to join as Sales Representatives to help them grow their business. If you’re interested, send a résumé to Meredith Berlin at hr@movementtechnologies.com.

You’d be hard pressed to find anyone but an oil executive who isn’t excited at the prospect of electric cars. Yet, the only ones that I’ve seen on the road are from Tesla Motors, and those are few and far between. The problem is two-fold. First, the technology is just getting to the point where it’s actually reasonable to have an electric car as your everyday automobile. Second, the infrastructure for charging electric cars away from home is nearly non-existent. Better Place is a Palo Alto, CA based company that is working to change this. They “build and operate the infrastructure and systems to optimize energy access and use” for electric vehicles, so that they can achieve their mission of “accelerating the transition to sustainable transportation.” They have a long road ahead of them, but they’ve already made a big impact.

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Tagged as: all employers, analyst, automotive, California, cars, energy, green, marketing, product development, product management, research, strategy, sustainability, training, transportation

Funny or Die

by Willy Franzen on April 1, 2011

I love the idea of April Fool’s Day, but I’m almost never impressed with the pranks that people come up with. It’s really become a day where people show off how lame their sense of humor is. Since this is my fourth April Fool’s Day doing this and I still don’t have the heart to play a trick on hopeful job seekers, we’re going to do what we’ve done for the past three years–look at companies with good senses of humor. Last year we covered Second City (and at least one reader landed a job there). The year before it was CollegeHumor. And the year before that we took a look at Motley Fool (check out this job that their recruiter sent me this morning). We’ve also covered jobs at The Onion, but that wasn’t for April Fool’s Day. This year it’s all about Funny or Die, the “rapidly growing celebrity-anchored video website” based in San Mateo, CA. I guess this is what you get when you combine “a bunch of Silicon Valley dudes and ladies” with funny guys Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy.

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Tagged as: advertising, all employers, California, editorial, entertainment, humor, marketing, New York, online marketing, production, sales, social media, software development, video, web development

StubHub

by Willy Franzen on March 31, 2011

It’s Opening Day! (Check out all of our baseball related jobs.) For me it’s like Christmas in April…or late March (it just doesn’t feel right when the season starts in March).I try to watch as many Yankees games as I possibly can, so my daily routine will have to change for the next 7 months. When I first moved to Chicago, I religiously used the MLB At Bat app on my iPhone to listen to games. Then I got DirecTV with MLB Extra Innings so that I could watch all of the games in HD. Now I’m using MLB.tv for viewing games on my phone, laptop, and television through an AppleTV (I’ve already watched quite a few spring training games). However, none of these compare to actually catching a game in person. Unfortunately, when the Yankees come to Chicago to play the Cubs at Wrigley this year, I’m going to be out of town. But last year when they came to play the White Sox, I was able to easily get tickets through StubHub. They’re a San Francisco, CA based company that is owned by eBay and enables people to buy and sell tickets to all sorts of events.

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Tagged as: analyst, baseball, business development, California, customer service, engineering, events, holiday, marketing, project management, quality assurance, quality engineer, research, software development, sports, web development

WePay

by Willy Franzen on March 24, 2011

Like us on Facebook and follow me on Twitter. Better yet, tell two friends about us today.

You know what’s a pain in the butt? Collecting money from people. Maybe you’re the captain of your intramural team and need to collect entry fees from your teammates (my volleyball league starts on Sunday!) or your group of friends want to do the “pitch in” and buy The Drake a big-screen tv (yes, that’s a Seinfeld reference). Maybe you want to easily collect donations or collect money from your 9 deadbeat roommates who never pay the cable bill. (Or maybe you’re collecting money for an NCAA Tournament bracket that may or may not be violating gambling laws.) You can collect cash, checks, or try to use PayPal. No matter what you do, it’s probably going to be frustrating. WePay is a Palo Alto, CA based company that wants to change that. They’ve built the “best way to collect money from other people.” Their site allows you to “send bills, sell tickets, and accept donations” while easily tracking payments and managing money. It’s essentially a group bank account (you can even get a debit card for it)

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Tagged as: all employers, banking, business development, California, design, finance, graphic design, marketing, operations, personal finance, sales, software development, user experience, web development

Reader’s Digest Association

by Willy Franzen on March 23, 2011

I must admit that I’ve never known anyone under the age of 60 to subscribe to Reader’s Digest, but I’m sure that there’s at least one college student out there with a subscription. I mean it was the top circulating consumer magazine for a long time up until 2009. They also can claim “more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. That means that they have some serious advertising power. Now Reader’s Digest is just one of the publications owned and operated by New York, NY based Reader’s Digest Association, which is “a global multi-brand media and marketing company that educates, entertains and connects audiences around the world.” They also have AllRecipes, Every Day with Rachel Ray, The Family Handyman, and quite a few other brands.

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Tagged as: account management, accounting, advertising, all employers, editorial, finance, food, interactive media, interior design, leadership development, magazines, marketing, media, New York, online media, project management, publishing, sales, Washington, Wisconsin

Red Frog Events

by Willy Franzen on March 18, 2011

Last Friday we took a look at a Chicago based company named Vodori. They’re a full-service interactive agency that does awesome work while fostering a fun environment. I had a few readers tell me that they loved the post, and one recommended that I take a look at Red Frog Events, which is also located in Chicago, IL, because they’re throwing off a similar vibe. They’re a company that creates “extraordinary events through innovation, creativity and top-notch participant service while laughing all the way.” Apparently, they also love races, because the three big events that they manage are Great Urban Race, Warrior Dash, and Beach Palooza. They also have developed an online registration platform called RegistrationNation that provides “automated online payment processing and database management for event registrations.”

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Tagged as: all employers, design, events, graphic design, Illinois, marketing, sports

FanBridge

by Willy Franzen on March 16, 2011

E-mails not giving you what you’re looking for? Check out our archives of 1,200+ entry level employers.

My first online business was a music fan site. It wasn’t a huge success, but it was nice to get the occasional $100-$200 check for advertising as a high schooler. Back then the Internet was still kind of new. Most artists had websites, but they were usually static and rarely updated. The best fans sites were better than the official sites. Most fan sites died off as musicians, sports teams, comedians, and other fan-worthy acts started to get more serious about interacting with fans online. However, fans aren’t just for mega stars who have huge budgets to pay agencies to take care of managing fan relationships. Anyone can have fans, but it’s hard to be fan-worthy if you spend all of your time managing fan relationships. FanBridge is a New York, NY based company that has built a platform for managing and leveraging fan lists. FanBridge makes keeping fans engaged easy so that their customers can keep doing what they do best–whether it’s playing music, making jokes, or baking cupcakes.

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Tagged as: all employers, Argentina, business development, California, communications, customer service, design, entertainment, marketing, music, New York, online marketing, sales, social media, social networking, software development, user experience, web development

American Greetings

by Willy Franzen on March 15, 2011

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

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Tagged as: accounting, administrative, all employers, analyst, arts, brand management, California, communications, copywriting, creative, design, editing, engineering, entertainment, finance, graphic design, human resources, Illinois, information technology, interactive, international, Kentucky, law, leadership development, logistics, manufacturing, marketing, merchandising, nationwide, Ohio, operations, product development, retail, rotation program, sales, software development, supply chain, toys, transportation, writing

Orbotix

by Willy Franzen on March 14, 2011

I love Pi Day. It’s a geeky holiday that comes with an awesome way to celebrate (eating pie). I’ve never been able to find a pie company with solid entry level opportunities, but in past years we’ve looked at Pi Media and The Mathematical Association of America for pi-related jobs. I had forgotten that today was Pi Day, and I was already going to write about Orbotix, and then I realized that they couldn’t be more perfect for the holiday. They’re a Boulder, CO based company that I came across when I was reading Feld Thoughts, and they’ve revolutionized the simplest and best toy ever created–the ball. Their product is called Sphero, and it’s a robotic ball that you can control with your smartphone. I think it could be the next big Christmas blockbuster toy, but even if it’s just relegated to geeks and cat owners, it should sell a ton.

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Tagged as: all employers, Colorado, engineering, game design, holiday, marketing, mobile, online marketing, social media, software development, toys, video games, web development

Vodori

by Willy Franzen on March 11, 2011

I’ve met a lot of awesome people since I moved to Chicago–many through the local startup scene and many others through playing volleyball. What’s great about constantly meeting new people is that they often introduce me to new companies. One of the companies that a couple of my volleyball friends work for is called Vodori. They’re a Chicago, IL based full-service digital agency, and they do some killer work. The best example is their own site, which they just redesigned. It looks amazing, it conveys a clear message, and it’s super engaging. It not only makes you want to hire them, but it also makes you want to work for them. They even have a section on their site that shows how many pages they’ve published, pixels they’ve pushed, cups of coffee they’ve drank, miles they’ve biked, Whole Foods lunches they’ve eaten, and languages they’ve spoken.

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Tagged as: all employers, copywriting, design, Illinois, interactive media, marketing, software development, strategy, web development, writing

Uber

by Willy Franzen on March 10, 2011

In Chicago getting a cab is easy. If you stand on the street looking even somewhat confused, taxi drivers will start honking at you to see if you need a ride. If you have luggage with you, they’ll nearly run you over trying to ensure that another cab doesn’t get the $42 fare to O’Hare. Apparently it’s not so easy in other cities. I’ve heard that it can be especially tough in San Francisco, CA, which is why Uber (formerly UberCab) is making so much noise. They offer a simple, relatively affordable black car service that harnesses the power of the mobile Internet. With a simple text message or touch of a button in an iPhone or Android app, you can have Uber schedule a car to come pick you up. You’ll get an estimated arrival time (usually within 5-10 minutes), and when they get there, you just hop in. Once you’re at your destination, you hop out and say thank you. They already have your credit card from when you signed up, so payment is covered and tip is included. It’s certainly a luxury, but it’s a luxury done right.

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Tagged as: all employers, California, cars, communications, customer service, engineering, marketing, New York, public relations, social media, software development, transportation, user experience, web development

Corporate Executive Board

by Willy Franzen on March 8, 2011

As someone who started a bootstrapped business straight out of college, I’ve had to rely on free resources to learn the tricks of the trade. Sites like Hacker News, SEOmoz, Mixergy have been invaluable to me. But you can only get so much for free. Fortune 500 companies often spend many millions of dollars to ensure that their executives are well informed and well advised. One place that 80% of Fortune 500 companies go for advice is The Corporate Executive Board. They are an Arlington, VA based company that helps “senior executives at the world’s leading organizations… and their teams with actionable insights, analytic tools, and advisory support to quickly and confidently focus efforts on what they need to know, and do, next.” The Corporate Executive Board spun off from The Advisory Board Company (they focus only on healthcare and higher education) in 1997 and has since IPO’d.

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Tagged as: account management, all employers, analyst, Arizona, Australia, business development, California, Canada, communications, community management, compliance, consulting, customer service, data, design, finance, human resources, Illinois, India, information technology, law, market research, marketing, Massachusetts, member services, Minnesota, New York, quantitative, research, sales, Singapore, software development, strategy, training, United Kingdom, Virginia, Washington DC, web development

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