One Day, One Job » interactive media

Spongecell

Willy Franzen — Tue, 01 May 2012 12:45:52 +0000

Ads make the Internet go ’round. Most of the content that you consume (including what you’re reading right now) wouldn’t be possible without advertising. The problem is that most ads are annoying–they interrupt you from doing what you want to do–so you start to ignore them. As you ignore more and more ads, advertisers are forced to find new ways to catch your attention. Sometimes that leads to ads that are actually interesting, and sometimes it leads to ads that are more interruptive. Spongecell is a New York, NY based company that allows advertisers to “transform standard banner ads into dynamic flash ads with rich media-like functionality.” That may sound more interruptive, but the ads that Spongecell enables are no bigger than a typical banner ad–they just come to life when you hover over them with your cursor.

Be a Sponge

I’m really impressed with the different types of functionality that Spongecell offers in a standard ad unit. There are video, maps, social feeds, coupons, carousels, lead generation, and more. These ads allow you interact with them before you leave the page that you’re on, which immediately makes them more effective. You can see what the ads look like in Spongecell’s extensive gallery. They’ve worked with all kinds of big names to develop rich media ads that target a specific behavior, whether it’s watching a video or getting you to find a bank’s nearest location. If you don’t mind ads and you’re intrigued by what Spongecell is doing, then head over to their Jobs page. Right now they have some interesting positions open including:

Recruiting and HR Coordinator
Marketing Designer
Rails or HTML5 Developer (San Francisco, CA)
Interactive Production Designer
Interactive Production Designer (London, UK)
Sales Associate
Advertising Operations Analyst (London, UK)

These look like great jobs, so check them out.

Links to Help You Begin Your Research

Do you mind online ads?

row27 Studios

Willy Franzen — Mon, 02 Apr 2012 16:14:05 +0000

Reasoning Mind is an education focused non-profit that uses the web to teach kids math, and they’re hiring 30 new grads as Program Coordinators. Learn more about these amazing entry level opportunities.

It looks like yesterday’s post on The Human Fund got a lot of you. April Fools! (If you didn’t get the jokes, you’ll find the explanations here and here.) Now that we have that out of the way, let’s talk about sports. We have the Men’s NCAA Basketball Championship tonight, the Women’s NCAA Basketball Championship tomorrow, the Frozen Four next weekend, and Opening Day for Major League Baseball happening in between. I love this time of year, and I’m sure the folks at row27 Studios do too. row27 Studios is a Minneapolis, MN based company that “provides digital solutions for sports teams.” By combining state of the art technology with sports marketing acumen, they’ve built a business that works with some of the biggest names in sports.

Get a Seat in row27

row27 Studios got its start in 2007, and since then they’ve worked with more than 90 sports teams ranging including top college programs like Kansas, Baylor, Wisconsin, and UConn and top pro teams like the New York Jets and the Oakland Raiders. row27 Studios’ work includes “TV commercials, stadium intro videos, interactive microsites, and Facebook applications.” Take a look at their Video and Web Development work to get a better feel for their capabilities. You should also check out The Row Show, which is the row27 weekly video podcast. If you like what you see, then take a look at row27 Studios’ Jobs page. Right now the only job they have posted is for a PHP Developer, but they’re also looking for paid interns in Account Management and Sports Marketing. They mention that these are 90 day positions with the potential to go full-time, so they’re certainly a reasonable alternative to an entry level job. These look like awesome opportunities to break into sports marketing, so don’t pass them up.

Links to Help You Begin Your Research

Kansas or Kentucky?

Vox Media

Willy Franzen — Mon, 19 Mar 2012 15:17:07 +0000

Are you an enthusiastic, reliable college grad who loves working with kids? SmartSitting is looking for full and part-time nannies and babysitters to join their network. They connect experienced childcare providers with the best jobs in NYC. Learn more by visiting SmartSitting.com. You can also view current opportunities and apply to join their network.

This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.

Have a Voice

If you’re thinking that Vox Media’s approach looks similar to that of Gawker Media, you’re right. They’ve entered some of the same core verticals, and they’ve hired people from Gawker and other major online media companies to build out their properties. This is something that you see a lot in the industry. A company builds a platform that is very successful, and they replicated it over and over again. The SB Nation About page gives a really good run down on how this all works, so I highly recommend that you read through the whole thing. If you’re excited by the business model and love online content, then check out Vox Media’s Jobs page and The Verge’s Jobs page (there’s some overlap, and the SB Nation’s redirects to the Vox Media page). There are a number of positions worth considering for a new or recent grad including:

Designer (New York, NY)
Developer (Washington, DC)
Traffic Analyst (Washington, DC)
Business Editor – The Verge (New York, NY)
Designer – The Verge (New York, NY)
Laptop/Table Reviewer – The Verge (New York, NY)
Mobile Reviewer – The Verge (New York, NY)
Production Editor – The Verge (New York, NY)
Reporter/Editor – The Verge – East Coast (New York, NY)
Reporter/Editor – The Verge – West Coast (San Francisco, CA)

Vox Media offers an amazing opportunity to get into a rapidly growing industry. Take a look at these positions and see if any make sense for you.

Links to Help You Begin Your Research

What have you heard about Vox Media?

The Marketing Arm

Willy Franzen — Mon, 13 Feb 2012 13:23:26 +0000

Although I only took one marketing class in college, I’ve really learned to love the field of marketing as I’ve built this business. There are so many different approaches, but the core of every valid one is having a great product. (I’m right in the thick of developing a new version of the site that you’re going to love.) Once you have a great product, there are a lot of different ways to spread the word. For the The Marketing Arm, a Dallas, TX based agency, the focus is on promotions. As they put it, they “help brands connect with those consumers by providing insight-driven ideas across nine emotional platforms: TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.” It’s all about creating an incentive to experience the brand, and then providing an exceptional experience when that happens.

Arm Yourself

Promotions is an area of marketing that I’m not all that familiar with in terms of execution, but I’ve certainly been lured in by my share of promotions. Here are some of the areas of promotions that The Marketing Arm focuses on:

Sweepstakes, games and contests
Frequency, loyalty, and reward programs
Discount offers
Partner marketing
Consumer, employee and business-to-business
Premiums and gifts-with-purchase
Design, collateral, and POS
Interactive (Web and wireless)

If you want to see what these look like in action, just head over to The Marketing Arm’s Case Studies. They have some in-depth stories on what they’ve done for different brands and what kind of results they’ve garnered. If you’re excited about what you see, then you’ll want to take a look at The Marketing Arm’s Jobs page. Right now they have a few opportunities that look exciting for new or recent grads including:

There are some excellent opportunities here, so promote yourself to The Marketing Arm and see what happens.

Links to Help You Begin Your Research

What kind of promotions are your favorite?

mcgarrybowen

Willy Franzen — Mon, 23 Jan 2012 17:11:56 +0000

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

A Better mcJob

Though I don’t typically keep up on the latest happenings in the ad agency world, my research tells me that mcgarrybowen is so hot right now. They’ve been picking up huge accounts left and right, and that led to their being named Agency of the Year on AdvertisingAge‘s Agency A-List. All these new accounts mean lots of new jobs. Just look at mcgarrybowen’s Chicago office that grew from 16 employees when it opened in 2009 to more than 200 now. The folks at mcgarrybowen would probably attribute this success to the fact that they’re “built differently, on the simple premise that clients deserve better.” I’ll take a wager that it also has something to do with their work. If you love the agency’s work and agree with the premise that clients deserve better, then you should visit mcgarrybowen’s Careers page. Right now they have a few openings worth checking out including Digital Account Executive (New York, NY) and Social Media Specialist with PR experience (New York, NY). If mcgarrybowen keeps winning accounts, expect even more jobs to get posted. You can even anticipate this by submitting a general application here

Links to Help You Begin Your Research

Do you like mcgarrybowen’s work?

360i

Willy Franzen — Mon, 09 Jan 2012 18:11:38 +0000

I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.

Do a 360

I usually say that the most important thing that you can look at in terms of a digital marketing agency is their client list and portfolio, but there’s actually one thing that’s more important. It’s the company’s website. If they’re not doing what they do for clients for themselves, then there’s something wrong. 360i does great work for themselves, and they also serve Bravo, Coca-Cola, J. Crew, Mattel, Oreo, Ugg and a bunch of other huge brands. 360i has done some really great work for themselves and for their clients, which is probably why they’ve been named one of Advertising Age’s “Best Places to Work and one of Fast Company’s “World’s Most Innovative Companies.” If 360i sounds like the kind of place that you’d like to work, check out their Careers page first, and then dive into their job postings. Current openings include:

Ad Operations Digital Coordinator (New York, NY)
Community Manager (New York, NY)
Digital Media Planner Coordinator – SEM (Chicago, IL)
Marketing Designer (New York, NY)
Software Developer – UI and Back End (New York, NY)

If none of those positions seem like a good fit, take note that 360i categorizes their talent into: Insiders, Thinkers, Sharpshooters, Socializers, Makers, and Advisors. If you think you fit in one of those roles, don’t be afraid to submit a résumé for an unlisted position.

Links to Help You Begin Your Research

What have you heard bout 360i?

Say Media

Willy Franzen — Tue, 13 Dec 2011 18:05:27 +0000

When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”

What Do You Say?

Say Media has built a network with massive reach–400 million monthly unique visitors. Not only do they provide services that bring together advertisers and publishers, but they also own Blogs.com and TypePad. It’s all about “passion-based media properties,” whether SayMedia owns them, provides the technology to run them, or helps monetize them. Say Media bases everything that they do on 7 principles:

Attention is scarce

Passion is abundant

Media is fluid

Advertising is content

Storytelling is vital

Influence is earned

Engagement is a science

If you want to learn how Say Media came up with those principles and how they put them to work, then take a look at their Careers page. Right now they have a few jobs that you may want to check out including Financial Analyst, UI Site Designer, Technical Account Manager, and Sales Executive (Toronto, Canada). There are a variety of interesting opportunities at Say Media, so give them a shot.

Links to Help You Begin Your Research

What have you heard about Say Media?

National Fish and Wildlife Foundation

Willy Franzen — Sun, 04 Dec 2011 14:41:20 +0000

For me there’s nothing better than spending time outdoors fishing and being surrounded by wildlife. I think I’m particularly lucky, because I live in a time where I’ve actually seen many of my favorite fishing spots get better over the years. A lot of the conservation work done by organizations like Trout Unlimited and the National Fish and Wildlife Foundation is paying off. That’s not to say that we’ve eliminated the threats to nature, but it feels like we hit an inflection point some time during my lifetime. The National Fish and Wildlife Foundation is a non-profit organization that was created by Congress in 1984 to direct “public conservation dollars to the most pressing environmental needs and matches those investments with private funds.” They’re based in Washington, DC, and they’ve “awarded over 11,000 grants to more than 3,800 organizations in the United States, investing a total of $1.8 billion for conservation” over the past 3 decades.

Get Wild

The National Fish and Wildlife Foundation is all about bringing public and private conservation projects together. They don’t seem to actually do any work on the ground, but they have the money to significantly influence where conservation funding goes. You can get a sense for how the NFWF works by reading up on their Grant Programs, and you can browse their Grants Library to learn more about the specific projects (though this feature is currently giving me a server error). There isn’t all that much else on the NFWF website, though they also have a Impact-Directed Environmental Accounts Program that “receives, manages, and disburses funds that originate from court orders, settlements of legal cases, regulatory permits, licenses, and restoration and mitigation plans.” If you like what NFWF is doing for conservation, then you can get involved by checking out their Careers page. The Digital Media and Web Services Manager could be a fit for a recent grad, and there’s also a Grants Administrator position posted on Idealist that seems like a good fit for a new grad.

Links to Help You Begin Your Research

What’s your favorite place to experience wildlife?

Brunner

Willy Franzen — Tue, 15 Nov 2011 16:42:55 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.

It’s Funner at Brunner

Brunner does work in a variety of areas including Insight and Startegy, Creative, Digital, Communications Planning, Media Planning and Buying, Mobile, Public Relations, Social Media, Shopper Marketing, One-to-One, and Measurement and Analytics. And they do it for big names like Heinz, Bob Evans, GNC, GlaxoSmithKline, Zippo, and Huffy. You can take a look at their work to get a better sense of their approaches to different kinds of campaigns. I really like the print campaign they did for Case Knives, but I’m sure you’ll have your own favorite. Brunner also has a great People section on their website, so you can get to know more about some of the folks behind the work.

If you’re digging what Brunner is all about, then you’ll want to take a look at their Careers page. They currently have a few opportunities that could be suitable for new or recent grads including Interactive Designer, Interactive Media Planner/Buyer, and User Experience Designer in Pittsburgh. There’s also an Interactive Media Planner/Buyer position in Atlanta. Additionally, Brunner encourages job seekers to apply to future openings or to apply for freelance work. There’s also an internship program and a Career contact on their Contact page, so you have a number of options if you’re trying to get in at Brunner.

Links to Help You Begin Your Research

What have you heard about Brunner?

Digital Kitchen

Willy Franzen — Fri, 04 Nov 2011 16:39:37 +0000

As I mentioned on Monday, I’m all about creative ways to find interesting companies that might be hiring (like looking at Halloween candy labels). Sometimes the ideas that I come up with are way out there, and sometimes they’re pretty simple. As I’ve randomly discovered more and more cool companies in my neighborhood, I’ve realized that walking around town and looking at the nameplates on buildings has to be worth trying. Though I’ve only done it casually so far, I think I probably would have come across Digital Kitchen more quickly if I had taken it a bit more seriously. They’re a Chicago, IL, Seattle, WA, and Los Angeles, CA based company that takes part in “creative mischief for progressive brands and entertainment properties.” In other words they’re a creative agency that has domes some pretty cool work for some pretty big names.

What’s Cooking?

The first thing that you notice when you land on Digital Kitchen’s website is that it’s beautifully designed and intended to direct all of your focus to their work. You can see what they’ve done for HBO (True Blood), AT&T (U-Verse), Discovery Channel (Shark Week), Showtime (Dexter), and lots of other big time brands. Beyond showing off their work, Digital Kitchen doesn’t have a lot to say about itself. If you want to get a look inside their offices, you can check out their Blog, and if you want a more basic overview, you can take a look at their Wikipedia page. If you like what you see, then you’ll want to check out Digital Kitchen’s Careers page, where you’ll see that they have some really cool positions like On-Air Traffic Coordinator (Los Angeles, CA), Web Developer (Los Angeles, CA), and Interactive Content Producer (Seattle, WA). Most of these positions require some previous experience, but I think that new grads with the right backgrounds could be a good fit for all of these positions.

Links to Help You Begin Your Research

What do you think of Digital Kitchen’s work?

Crain Communications

Willy Franzen — Thu, 03 Nov 2011 17:35:49 +0000

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

Crain Your Neck

What I really like about Crain Communications is that their lineup of brands serves a lot of different interests. They cover broader business news in Chicago, Cleveland, Detroit, and New York, and they cover the Advertising and Media Industry with titles like Advertising Age and TelevisionWeek. They publish Waste & Recycling News, and they have 7 publications focused on the Plastics and Rubber industries. High quality publications that target specific niches are great for advertisers, which is why Crain has an advantage over more general business publications. If you’re digging Crain’s approach to niches and you like their “Readers First” mentality, then you should definitely give their Jobs page a look. Right now they have a variety of great opportunities for new or recent grads including:

Assistant Web Producer – Ad Age (New York, NY)
Digital Assistant Managing Editor – Investment News (New York, NY)
Digital Media Analyst – Pensions & Investments (New York, NY)
Digital Reporter – Ad Age (San Francisco, CA)
Editorial Assistant – Pensions & Investments (Chicago, IL)
Editorial Assistant – Business Insurance (Chicago, IL)
Freelance Reporter – Ad Age (Washington, DC)
Marketing Database Administrator (Detroit, MI)
Part-time Editorial Researcher – Tire Business (Akron, OH)
Research Analyst – Staffing Industry Analysts (Mountain View, CA)
Staff Reporter – Plastics News (Akron, OH)
Video Editor – Crain’s Chicago Business (Chicago, IL)
Web Developer – Ad Age (New York, NY)

There are all kinds of cool opportunities at Crain, so hopefully one of them will appeal to you. Ad Age may be a sexy name because you heard about it in Mad Men, but don’t overlook writing for Plastics News or Tire Business–sometimes things that seem mundane are actually pretty interesting.

Links to Help You Begin Your Research

Do you read any of Crain’s publications?

Spartz Media

Willy Franzen — Wed, 26 Oct 2011 17:28:29 +0000

Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.

OMG Jobs

I actually learned about Spartz Media from a guy I occasionally play volleyball with who works there (though I’d heard of MuggleNet before that). He made it sound like a pretty cool place to work, and how can it not be when your business is all about making websites that entertain people? You can check out all of Spartz Media’s brand here, just make sure that you don’t end up wasting a few hours. What’s cool about Spartz Media is that it’s not all fun and games–there’s a science to what they do. Whether you want to be part of the fun, the science, or both, you should take a look at Spartz Media’s jobs. Right now they’re looking for a Business Analyst and a PHP Developer, and if you look at their Team page you’ll see that there may be other potential opportunities in Design, Web Development, Project Management, Editorial, Community Management, Business Intelligence, Analytics, and more. If you do end up applying, be sure to let them know that we sent you (and if you want an intro to my fried, just e-mail me at willy@onedayonejob.com). It’s a really young company, so I bet it’s a great place for new grads.

Links to Help You Begin Your Research

Which of Spartz Media’s sites is your favorite?

Empathy Lab

Willy Franzen — Wed, 28 Sep 2011 15:53:10 +0000

When I land on a company’s website, I have a semi-routine. I check out the About page, the Careers page, and try to dig into what the company does and what they’re about. When I landed on the site for Empathy Lab, I was thrown off my routine. They have a huge image with a headline that links to a blog post about buying tennis shoes front and center on their home page. This may seem an odd choice for an advertising and marketing agency, but it works. It instantly frames the Conshohocken, PA based firm as a group of innovative thinkers, which is exactly what you want from a company that aims to “create strategies, experiences and programs for companies seeking success in the digital landscape.” That’s why I’m not surprised that they made the Inc. 5000 with 201% three-year growth to $11.5 million in annual revenue.

Are You Empathetic?

Empathy Lab isn’t just a name. It’s also a mindset. That’s why Empathy Lab is focused on “viewing the world from the users’ perspective” and generating “client solutions so dead-on and insightful and insidiously right that they seem guided by almost supernatural forces.” (Take note: empathy is also the secret to landing a job.) If you want to see what work looks like when it’s “guided by almost supernatural forces,” look no further than Empathy Lab’s Case Studies. They’ve done some cool stuff, and it’s just a sliver of the services that they offer. And after you take a look at those, you may want to dig into Empathy Lab’s Ideas. If you’re digging it all, then it’s time to head over to the Empathy Lab Careers page. They have a number of entry level positions including Junior Designer, Mobile Developer, HTML Developer, and Associate Project Manager. Hopefully one of them will be a good fit for you.

Links to Help You Begin Your Research

What have you heard about Empathy Lab?

Traffiq

Willy Franzen — Mon, 19 Sep 2011 16:48:56 +0000

We all know how a bill becomes a law thanks to Schoolhouse Rock, but I bet most of you have no idea how an ad gets displayed (even though you see thousands of ads a day). I must admit that I don’t know all of the ins and outs of the process, but I do know that linking up the right advertisers with the right publishers is probably the most important and difficult part. It’s essential to get the right messages in front of the right audiences. This is what Ad/Media Planners/Buyers do. Traffiq is a New York, NY based company that makes interaction between Media Planners and publishers seamless. Traffiq’s platform streamlines “the media planning and buying process by providing a comprehensive suite of tools that enable speedy negotiations for all deal points, centralized ad operations including trafficking, tracking and optimization, reconciliation and billing.” In other words, Traffiq handles every point of communication between publishers and advertisers.

With IQ

Right now Traffiq works with more than 2,500 publishers and more than 400 agencies and advertisers. That’s just a tiny sliver of the market, but it seems very clear that Traffiq is focused on quality over quantity–just look at the publishers they work with: Elle, Esquire, The Washington Post, Glam Media, Car and Driver, The Hearst Corporation, and TV Guide to name a few. Quality ad inventory brings quality advertisers, so it should be no surprise that Traffiq has been able to grow at a 474% rate over the past three years to $9.1 million in revenue. If you’d like to dig deeper into what Traffiq does, you should read through some of their case studies. After you do that, then you can look at Traffiq’s jobs, which they hide on their Contact page. Right now they’re looking for a Tech Support Analyst. That’s the only entry level position, but they do have internships in Media Planning, Product Management, and Development, so there could be opportunities in those areas in the future.

Links to Help You Begin Your Research

Did you know how ads get displayed?

CreativeFeed

Willy Franzen — Fri, 16 Sep 2011 16:43:20 +0000

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

Feed Your Creativity

Ok, I’ll admit that the whole Currency thing is a little bit gimmicky, but I like it. It helps define who CreativeFeed is, and it makes them stand out from other agencies. They’re not just doing what every other firm does, they’re working “to create the next piece of culture that will be shared and talked about.” It shows in CreativeFeed’s work. They’ve done some really cool stuff and worked with big name clients like Chiquita, the Jack Welch Management Institute, Microsoft, Wal-Mart, and Calvin Klein. CreativeFeed does a great job of showing off what they’ve done, so I highly recommend that you take a look at it. And if you like what you see, then you should head over to CreativeFeed’s Jobs page. Right now they’re looking for Junior Copywriters and Junior Designers in addition to Editorial and Social Media Interns. These look like really cool jobs, but make sure they don’t try to pay you in Currency with a capital-C.

Links to Help You Begin Your Research

What have you heard about CreativeFeed?

Levelwing

Willy Franzen — Fri, 09 Sep 2011 14:16:14 +0000

The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.

Be Level Headed

Levelwing does pretty much everything that you’d expect an advertising agency to do, though the focus is definitely online. You can get a full rundown of the services that they offer here. They provide those services to a wide range of big name clients including the Bahamas Ministry of Tourism, BMW, Le Creuset, Nickelodeon, Thrillist, and many more major companies. If you want to take a closer look at the kind of work that they’ve done for these companies, you can take a look at Levelwing’s Case Studies. If their work speaks to you, then you might want to head over the the Levelwing Jobs page. Right now they have a number of positions that might be suitable for new or recent grads including Account Analyst (Charleston, SC and New York, NY), Account Coordinator (Charleston, SC), Data and Reporting Analyst (Charleston, SC), Inside Sales Representative (Charleston, SC and New York, NY), Social Research Analyst (Charleston, SC), and SQL Database Developer (Charleston, SC). Give the jobs a look and see what gets you excited.

Links to Help You Begin Your Research

What have you heard about Levelwing?

Curse

Willy Franzen — Thu, 08 Sep 2011 16:27:54 +0000

A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.

Curse Your Job Search

Curse focuses on all kinds of games. Some of the big names that they cover are World of Warcraft, Starcraft 2, and Call of Duty: Black Ops. If you want to get a feel for the kind of content that Curse offers, just head over to Curse.com and start browsing around. You won’t find much info on Curse itself, but if you’re a gamer, you should be able to read between the lines and start to understand more about the company. If you dig their content, then you should head over to their Jobs page. There a bunch of Web Development positions in the Huntsville office, and there are Design, Web Development, Customer Service, and Editorial positions open in the San Francisco office. Check them out and see if anything is a good fit. Being a gamer who is active in online communities will be a huge help (tell that to your parents!).

Links to Help You Begin Your Research

Do you visit any of Curse’s properties?

Phenomenon

Willy Franzen — Fri, 02 Sep 2011 16:35:14 +0000

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

Are You a Phenomenon?

Phenomenon focuses on four key areas: Marketing Innovation, UX Innovation, Digital Innovation, and Cultural Innovation. I haven’t seen their work, but their model of anonymity is innovative, so I’ll trust that their work is too. If you do want to learn more about Phenomenon, you’ll probably want to read their Who We Are and What We Do pages, but it’s more important to read their Hiring Us page. It explains how they’re different and why they’re different. If you’re digging it, then you can just e-mail BecomeA@phenomenon.com and apply for a job (love that e-mail address). Or if you’re looking to apply for an actual position, you can check out Phenomenon’s Careers on LinkedIn. They’re looking for an Events Marketing Specialist and a Freelance Copywriter/Proofreader (Chicago, IL). I have no idea why they don’t also post these jobs on their site.

Links to Help You Begin Your Research

What have you heard about Phenomenon?

Intergi

Willy Franzen — Fri, 26 Aug 2011 16:12:16 +0000

A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.

Game On

Intergi is in the business of “site representation,” but a better explanation might be that they monetize gaming related traffic. They’ve built out a significant network of publishers and advertisers that enables them to offer a ton of value to both sides. You can read about their offerings for publishers here and their offering for advertisers here. Integri not only works with publishers, but they also are a publisher. GameZone.com is their major property, but I suspect that there might be a few more sites. I couldn’t find a list of Intergi’s publishers, but they do have a Client List. If you’re interested in the video game media business, then Intergi would be a great place to work. They’ve bee growing their headcount, and they have a bunch of entry level jobs posted on their Careers page. These include Online Editor, Web Designer, Book Keeper, Junior Account Executive, and Account Coordinator. The weird thing is that I can’t figure out how you’re supposed to apply for these positions. There’s no link, button, or e-mail address. WHOOPS! I guess you should use their Contact page to apply.

Links to Help You Begin Your Research

Are you a gamer?

charity: water

Willy Franzen — Sat, 13 Aug 2011 14:36:13 +0000

For me water is all about recreation. It’s a place to fish, swim, kayak, and hopefully one day learn how to surf. That’s not to say that I don’t enjoy drinking water–I’ve had servers at restaurant tell me that I drink more water than any other customer they’ve served–but it’s mostly an afterthought. Unfortunately, for nearly a billion people across the globe water is neither fun nor an afterthought. “Unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war.” charity: water is a non-profit organization that is “bringing clean and safe drinking water to people in developing nations.” They’re based in New York, NY, but they’re doing work all over the world. One of the most interesting things about charity: water is that they’re able to put 100% of the public donations that they receive towards clean water projects. This is possible because a small group of private donors has committed to covering the organization’s operating expenses.

charity: job

I’d had my eye on charity: water for a while. I knew that they were getting a lot of attention, and I figured that they’d have to have jobs and internships available at some point. A reader alerted me that they were hiring right now, so I was excited to finally give them a closer look. According to the charity: water home page, they have funded 3,962 projects in 19 countries with 25 local partners. These projects have brought clean water to 1,794,983 people so far. That’s an unbelievable number, but it’s kind of scary to think that they’ve only served 2% of the population in need. They still have a long way to go, which is why they seem to be growing quickly. If you’re moved by the the charity: water mission then you’ll want to check out their Jobs page. Right now they have a few opportunities for new or recent grads including Digital Assistant, Software Developer, Front-End Developer, Water Programs Officer – East Africa, and Curator of the Well. There are some really exciting positions here, so check them out.

Links to Help You Begin Your Research

What do you know about charity: water?

RadiumOne

Willy Franzen — Thu, 21 Jul 2011 16:36:37 +0000

In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.

Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.

A Social Target

Despite the fact that RadiumOne claims to be the first at what they’re doing, I’m sure you’ve heard the term social advertising before. It’s not really a new idea, but it’s an idea that is now ready for the mainstream. So what makes RadiumOne stand out? Results.(What else matters?) This TechCrunch article discusses how RadiumOne has significantly increased advertising ROI for clients. RadiumOne is able to do this because they have great data source. You may assume that they’re partnered with Facebook, but they actually gather data from partners like “niche social networks, blogs, URL shorteners, and media-sharing sites.” RadiumOne has built an entire social ad network parallel to traditional online ad network–they work with different publishers, they use different data, and they deliver different ads. It seems to be working for everyone. If you’re excited about the future of social advertising, check out RadiumOne’s Jobs page. They have a number of positions suitable for new grads including Technical Operations Analyst, Display Optimization Analyst, and Media – Account Manager. There are also a few positions that don’t have job descriptions, so you may want to look at those too.

Links to Help You Begin Your Research

What do you think of what RadiumOne is doing?

Complex Media Network

Willy Franzen — Tue, 19 Jul 2011 16:22:09 +0000

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

It’s Complex

I had heard about Complex before from some internship postings that I came across, but I only really took another look at them after a reader e-mailed me to tell me that he had landed an internship with Complex Media Network. After taking a closer look, I realized that Complex has done something really impressive. They took a magazine (which always has two covers–one male celebrity and one female celebrity) that was started in Mark Ecko in 2002 and used it to launch a much larger network. By getting publishers who cover similar topics to join they’re network, they’re able to sell advertising on a much larger scale while still staying true to their target demographic. Here are some case studies to give you a better idea of how Complex Media actually leverages their network. If you’re a true “influential 20-something male consumer” or you want work in a business that focuses them, check out jobs at Complex Media Network. While they don’t have any positions posted for new grads, I’ve heard that both applying through their General Inquiries form and tweeting at Complex employees can deliver good results.

Links to Help You Begin Your Research

Do you read Complex?

Hill Holliday

Willy Franzen — Tue, 05 Jul 2011 15:52:54 +0000

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

Another Holliday!

Whenever I look at advertising or marketing agencies, the first thing that I do is look at their work. Hill Holliday’s work is super impressive, and there’s a ton of it to look at. At first I though there were only a few pieces, but then I noticed the slider at the top of the page that lets you browse everything that they’ve done by client. One of my favorites has to be Brian Wilson’s Beard. If you’re digging Hill Holliday’s portfolio, then you’re in luck, because they also appear to be an awesome place to work. In 2010 they were named #1 in the “Boston Globe 100 Top Places to Work.” That’s why you should check out Hill Holliday’s Careers page, and then dive into their job postings. They have a bunch of opportunities for new or recent grads including Junior Studio Designer (Boston, MA), Administrative Assistant (Boston, MA), Front End Developer (Boston, MA), Jr. Flash Animator/Developer (Boston, MA), and Junior Media Buyer (New York, NY). There are a bunch more positions that require a little more experience, so you may want to check those out too.

Links to Help You Begin Your Research

What have you heard about Hill Holliday?

Outbrain

Willy Franzen — Wed, 15 Jun 2011 16:32:11 +0000

When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.

Are You Brainy Enough?

Outbrain breaks down what they do into two simple things:

Helping people discover great new content to read online
Helping web publishers and bloggers grow their business by doing right by their readers

It’s easy to see how they do the first by just looking at their widgets, but the second isn’t as clear. They charge publishers to put their links in the widgets to promote content, and then they pay publishers who get their readers to click on the widget links. It’s an interesting model since most people find content by actively searching for it on search engines. It’s not so easy to find content, when you don’t know you’re looking for it. Outbrain is all about recommending online content like Netflix recommends movies. That means contextualization, personalization, and collaborative filtering. If you like what Outbrain is doing, check out their Jobs page. Right now they have a few positions that are worth checking out for new or recent grads including Web Operations Engineer and Account Manager. There are a few other positions (also some in Boston, Israel, and the United Kingdom), but they seem to require more experience.

Links to Help You Begin Your Research

Do you click on Outbrain widget links?

Network Communications, Inc.

Willy Franzen — Thu, 26 May 2011 16:45:22 +0000

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

Making Publishing Real

The real estate publishing business model is pretty simple. The goal is to create content and distribute to anyone who might have a remote interest in buying, renting, or improving property. Then you sell ads alongside that content to help businesses like real estate agents, architects, contractors, and many others reach potential customers. This is a model that lends itself particularly well to the Internet where it’s easy to track lead generation. Based on the numbers, it looks like Network Communications, Inc. excels in every area of this business. Here are some stats on them:

They “distribute more than 13 million magazines each month.”
They serve “500 markets in the U.S. and Canada.”
They work with more than 45,000 advertisers.
Their websites get 10 million unique visitors who view 500 million listings annually.
They have “a proprietary network of over 320,000 distribution points around the country.”

It seems to me that they’ve overcome many of the problems that plague publishing companies by moving quickly to adopt new technology, and now they just need the real estate market to thaw a little bit more. It’s tough when your core advertisers are scared to spend money (believe me, I know). If you’re interested in working at the intersection of media and real estate, then check out jobs at Network Communications, Inc. Right now they have a few entry level positions including Junior Account Executive (Sacramento, CA), Online Product Manager (Lawrenceville, GA), and Sales Coordinator (St. Louis, MO). I imagine there will be a lot more opening up as soon as the real estate market picks up (whenever that may be), and some of them could be pretty cool–think editorial, social media, etc.

Links to Help You Begin Your Research

What have you heard about NCI?

YuMe

Willy Franzen — Fri, 20 May 2011 14:26:48 +0000

Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.

You at YuMe

If you’re like me, you probably hate online video ads. There are ones that slow down your Hulu viewing There are ones that automatically run for 30 seconds before you watch a 15 second video of some guy getting hit in the crotch. There are even ones that cover an entire page and start playing as soon as you open a new web page. You can get as annoyed with online video ads as you want, but they’re the cost of watching free content. YuMe has built an exceptional platform for both advertisers and publishers, and that’s why they’re serving “millions of in-stream video ads per day” and working with top publishers like MSN, Hearst, and Fox News. If you’re fascinated by how advertising is fueling the growth of online video, then you should definitely check out YuMe’s Jobs page. While most of their jobs require some level of prior experience, you should still check out the following positions: Business Operations Analyst, Sales Development Account Executive (Redwood City and New York), Sales Planner (Chicago and New York), Support Engineer – Mobile, and Technical Support Engineer. You may also want to check out some of the internships they have listed, because a few seem to be tailored to grads. And if nothing looks like great fits for you, they also welcome applications for unlisted positions.

Links to Help You Begin Your Research

How do you feel about online video ads?

Banyan Branch

Willy Franzen — Mon, 16 May 2011 18:14:40 +0000

I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?

Branching Out

The first thing that you should do to learn more about Banyan Branch is check out their portfolio. You can see the work that they’ve done for Glee, Disney (Snow White), Univision, Microsoft, Parallels (I love this one), and more. Their work is really impressive, and it stands out from a lot of the other garbage that you see social media firms trying. Banyan Branch segments their offerings into five product areas: Social Strategy, Reputation, Banyan Interactive, Proactive Outreach, and Brand Champions. It’s all about understanding a client’s “business objectives across functions, including marketing, sales, communications, product, customer service, events, analyst relations and more” and then defining “the social media strategy that accomplishes those business objectives, the measurements of success in accomplishing those objectives, and the appropriate benchmarks.” If you like the sound of this, then you should take a look at jobs at Banyan Branch. They have a number of opportunities that look exciting including Social Media Analyst, Business Development, and Account Manager. Check out the jobs, and be sure to take a look inside their office and at Life at Banyan Branch.

Links to Help You Begin Your Research

What have you heard about Banyan Branch?

Martha Stewart Living Omnimedia

Willy Franzen — Wed, 04 May 2011 16:41:43 +0000

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

Are You Living?

Whether or not you’re a Martha Stewart fan, you have to be impressed by what she’s done throughout her career. She’s had an amazing ability to stay relevant, and a lot of that has to do with her media strategy. She easily could have settled with a successful catering business, or a popular magazine, or having her own television show, but she didn’t. It seems that she is obsessed with using every channel possible to reach people with her “unique lifestyle content.” That’s what Martha Stewart Living Omnimedia is all about. If you enjoy the Martha Stewart brand and want to work on the media or merchandise side, then you definitely need to take a look at Martha Stewart Living Omnimedia’s Careers page. There are some great opportunities posted in their job listings, and a few seem suitable for new or recent grads including: Assistant Food Editor, PHP Application Developer – Internet Content Management Systems, Front-End Web Developer, Decorative Pillow and Bedding Accessory Designer, Executive Assistant, Freelance Recipe Taster, Retail Merchandising Assistant, Apparel Designer – Martha Stewart Pets and Quilt Designer. You can also apply for an unlisted position if you don’t see something that suits you.

Links to Help You Begin Your Research

Are you a Martha Stewart fan?

Central Intelligence Agency

Willy Franzen — Mon, 02 May 2011 15:52:33 +0000

I was a senior in high school on September 11, 2001. We were told what had happened during our morning announcements period, and a few of who had free periods after went to the beach across the street from our school’s campus. We knew that on a clear day you could usually see the Twin Towers from there, but all we could see was a plume of smoke. We listened on the radio and heard reports of the towers falling and rumors of other attacks in the works. I was deeply affected by what happened that day, and since then I have been waiting for our country to bring Osama bin Laden to justice. Yesterday, a group of NAVY SEALs did just that under the command of the Central Intelligence Agency, which is based in Washington, DC but operates all over the world. I am extremely grateful to all of those who were involved–especially for those who risked their lives to make us safer. It’s a reminder of how important it is for our government agencies to have top talent working for them. WIthout great people working at the CIA and in our armed forces, bin Laden would still be at large.

Share Your Intelligence

The Central Intelligence Agency “was created in 1947 with the signing of the National Security Act by President Harry S. Truman.” We often think of it as some super secret spy agency, and in some ways that what it is; however, there’s a lot more to the CIA. As the CIA’s About page mentions, the CIA is under the direction of the Director of Central Intelligence, and he or she is tasked with:

Collecting intelligence through human sources and by other appropriate means, except that he shall have no police, subpoena, or law enforcement powers or internal security functions;
Correlating and evaluating intelligence related to the national security and providing appropriate dissemination of such intelligence;
Providing overall direction for and coordination of the collection of national intelligence outside the United States through human sources by elements of the Intelligence Community authorized to undertake such collection and, in coordination with other departments, agencies, or elements of the United States Government which are authorized to undertake such collection, ensuring that the most effective use is made of resources and that appropriate account is taken of the risks to the United States and those involved in such collection; and
Performing such other functions and duties related to intelligence affecting the national security as the President or the Director of National Intelligence may direct.

The operation that occurred yesterday is an example of the CIA at its best (well maybe at their true best we never even hear about it). Obviously, we can’t know most of the details of the operation, but it appears that the processes that the CIA developed over the past 10 years finally led to this accomplishment of one of the major goals of the War on Terror. If you’re inspired by this success, then maybe you should consider a Career with the CIA. They are a major entry level employer, and the Agency offers a very wide range of employment opportunities. Jobs are offered in the following areas:

Accounting, Budget & Finance
Analysis
Clandestine Service
Contracts & Acquisitions
Cyber Security
Engineering
Facilities Services
Geography & Cartography
Graphics, Multimedia, Publications & Photography
Information Management
Information Technology
Investigations
Legal Services
Library Services
Logistics Services
Medical Services
Science, Technology & Weapons
Security
Support Services
Trades and Labor

The CIA is one of the few government agencies that makes it extremely easy to browse through their job opportunities, and you can do that here. Today is a good day to be an American and a good day to think about career opportunities that will allow you to serve your country.

Links to Help You Begin Your Research

What secrets do you know about the CIA?

Octagon

Willy Franzen — Mon, 11 Apr 2011 16:19:11 +0000

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

Can You Compete Inside the Octagon?

From what I can tell, Octagon separates their business into four divisions. On their Octagon’s What We Do page, you’ll see links to: Marketing, Marketing North America, Athletes & Personalities, and Events. Within the Athletes & Personalities section you’ll find links to specific verticals like OctagoOly.com, OctagonHockey.com, OctagonBasketball.com. Additionally, there are separate sites for Octagon’s international businesses like OctagonBrazil.com, and Octagon-UK.com. It’s all a bit overwhelming, but it’s indicative of how big Octagon’s presence is in the field of sports and entertainment marketing. In fact, the best overview of what Octagon’s businesses actually do is on their Careers page. Once you read through that, then you can take a look at their current job postings. Right now they have a few positions that seem right for a new or recent grad including Account Executive – Telecom (Kansas City, KS), Non-Profit & Media Relations Coordinator (Portland, ME), Account Executive – Sales Assistant (Norwalk, CT), Associate Producer – Digital (Norwalk, CT), and Account Executive – Multicultural – Home Improvement (Atlanta, GA).

Octagon has offices in the following locations, so you may want to watch out for new postings in any of these places:

Atlanta, GA
Cary, NC
Charlotte, NC
Chicago, IL
Los Angels, CA
McLean, VA
Minneapolis, MN
Naples, FL
New York, NY
Norwalk, CT
Ormond Beach, FL
Portland, ME
Richmond, VA
Rogers, AR
San Diego, CA
San Francisco, CA
Buenos Aires, Argentina
Rio de Janeiro, Brazil
Sao Paulo, Brazil
Ottawa, Ontario
Waterlool, Ontario
Adelaide, South Australia
Hobart, Tasmania
Melbourne, Australia
Sydney, Australia
Beijing, China
Mumbai, India
Tokyo Japan
Singapore, Malaysia
Paris, France
Frankfurt, Germany
Doha, Qatar
Moscow, Russia
Cape Town, South Africa
Johannesburg, South Africa
Barcelona, Spain
Sevilla, Spain
Stockholm, Sweden
Istanbul, Turkey
London, United Kingdom

That’s a lot of locations, so keep an eye on Octagon’s job postings for opportunities closer to home (or further away if that’s what you’re looking for).

Links to Help You Begin Your Research

What do you know about Octagon?