This is a sponsored post for SinglePlatform.
There’s no doubt that the web has changed the way that people find and make reservations at restaurants, yet most restaurants seem stuck in 2002 when it comes to handling their own web presences. It doesn’t make any sense considering how competitive the food industry is. You’d think that restaurant owners would want to use every possible advantage to capture customers and encourage people to eat at their restaurants. The only answer is that managing a web presence is too complicated for the average restaurant owner. That’s why SinglePlatform was founded. They’re a New York, NY based company (with job offerings across the country) that “provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers.”
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by Tim Ferriss on my Kindle. I enjoyed his first book, 
, and I like Tim’s blog, so I figured it was worth a read. It’s a little out there, but I find that there’s always something that I can learn from Tim whether it’s what he’s actually teaching or how he’s teaching it. Anyway, The 4-Hour Body focuses on hacking your body to improve performance, so most of the focus is on diet, exercise, and supplementation. I’m somewhat familiar with diet and exercise, but I’ve never used supplements beyond a few scoops of whey protein. I do know that supplements are big business, and one of the big players in the industry is CytoSport, which is based in Benicia, CA. They aim to provide the highest quality nutritional products to professional and amateur athletes striving to reach their potential,” and they do that one of the biggest brands in the space, Muscle Milk. 
(affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales. 
