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Entry level jobs in Flash

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Flash. You can also look at internships in Flash.

Underground Elephant

by Willy Franzen on January 16, 2012

Nearly 500,000 teaching jobs will be added in the next decade. If you’re considering a career in education, take a look at our guide to entry level teaching jobs.

Company names usually take one of two directions. They either explain exactly what the company does (i.e. Accuweather), or they tell you absolutely nothing about what the company does (i.e. Benzinga). There’s a third type that sounds totally random but actually has a significant meaning, and those tend to be my favorite. Underground Elephant is one of those names. The company is based in San Diego, CA, and they offer “a complete turnkey solution” for customer acquisition in “a wide range of vertical markets.” How is this relevant to their name? Underground Elephant plays a huge role in their clients’ businesses, yet their participation is essentially invisible to everyone but insiders.

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Tagged as: affiliate marketing, all employers, analyst, business development, California, data, design, flash, graphic design, marketing, online marketing, project management, sem, seo, software development, web development

Captains of Industry

by Willy Franzen on December 20, 2011

I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”

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Tagged as: account management, advertising, all employers, arts, copywriting, flash, graphic design, marketing, Massachusetts, production, seo, technical writer, web development, writing

Leadnomics

by Willy Franzen on August 23, 2011

Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best job seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any jobs posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.

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Tagged as: affiliate marketing, all employers, data, design, flash, graphic design, online marketing, Pennsylvania, sem, seo, software development, web development

Hill Holliday

by Willy Franzen on July 5, 2011

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

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Tagged as: account management, accounting, administrative, advertising, all employers, analytics, animation, arts, business development, buyer, communications, creative, design, flash, graphic design, human resources, information technology, interactive media, marketing, Massachusetts, media, media planner, New York, online marketing, printing, production, research, sales, software development, South Carolina, strategy, web development

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

Spin Master

by Willy Franzen on December 23, 2010

I may be 26 years old, but I still love getting toys for Christmas. I don’t mean expensive gadgets—I mean real toys. In past years I received gifts like a Marshmallow Shooter and a Fisher-Price T.M.X. Tickle Me Elmo (only entertaining for about five minutes), and this year I got the most awesome remote control helicopter ever. It’s not an Air Hogs helicopter, but I’ve always been impressed with that particular brand. They do some pretty cool stuff when it comes to flying toys, so I thought that my Christmas List could help your job search. Spin Master is the Toronto, CA based company (with locations in the US) that owns the Air Hogs brand in addition to other toy brands like Aquadoodle, Bugville, Flick Trix, Liv, Moon Dough, Zoobles, and plenty of others. They make all kinds of stuff that you and I are too old to play with, but I guess you’d have an excuse if you worked for them.

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Tagged as: all employers, California, Canada, community management, customer service, design, flash, holiday, information technology, international, marketing, merchandising, sales, social media, software development, supply chain, toys, web development

ePrize

by Willy Franzen on November 24, 2010

Now that we’re entering the holiday season, it’s time for all kinds of promotions, sales, and contests. The holidays can be financially stressful for a lot of people, which is why so many companies offer promotions that try to ease that burden a little bit. Black Friday sales are probably the most visible way that retailers do this, but you also see plenty of interactive promotions this time of year. If one of your favorite brands is doing a holiday promotion, there’s a decent chance that ePrize is behind it. They’re a Detroit, MI based company that offers a wide range of solutions—from sweepstakes to collect & win to loyalty programs. I’ve run contests on this site before, and it’s not easy to do effectively—especially if you don’t have experience. ePrize brings more of a decade of experience to the table, so they can ensure that their clients get a serious return on all of the free stuff that they’re giving away.

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Tagged as: account management, all employers, business development, design, flash, human resources, marketing, Michigan, New York, project management, promotions, sales, software development, training, user experience, web development

The Visionaire Group

by Willy Franzen on October 1, 2010

So, yesterday we looked at a creative/interactive agency called Modea. Apparently interactive media is a good place to be, because The Visionaire Group, which is based in Los Angeles, CA, also made the Inc. 500. They reached $5 million in annual revenue last year, and they’re doing it with “websites, banner advertising, and application development.” The Visionaire Group seems less focused on offering a full-range of services, and more focused on doing a few things well. Their website consists of only a home page, but it will give you an idea of what kind of work they do.

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Tagged as: account management, all employers, California, design, flash, information technology, interactive media, marketing, project management, quality assurance, sales, software development, user experience, video, web development

Modea

by Willy Franzen on September 30, 2010

Believe it or not, after three years I’m still running a one-man show here at One Day, One Job/Internship. I do all the design, web development, marketing, business development, writing, SEO, and everything else that it takes to run the business. I can’t even imagine how nice it would be to have an agency or in-house team of specialists—you know, people who actually are experts in the given field—work on some of the stuff for me. Even though we’re profitable, I don’t think that’s going to happen any time soon. But if it was, I might consider using Modea. They are a Blacksburg, VA based “digital services agency” that creates “results-driven digital content and campaigns for a diverse group of recognizable consumer brands.” Ok, maybe One Day, One Job isn’t a recognizable consumer brand quite yet, but one day (one job). I’m still running through the Inc. 500, and Modea came in at #221 with 1335% three-year growth to $3.5 million in revenue.

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Tagged as: all employers, copywriting, design, flash, information technology, interactive media, marketing, project management, quality assurance, software development, user experience, Virginia, web development

SwarmBuilder

by Willy Franzen on September 8, 2010

I’m big on brand advocacy. I’m not just constantly plugging brands like Bonobos, Gilt Groupe, and Groupon because they have awesome referral programs (which they do). I plug them because I’ve always had great experiences with them, and I know that they’re perfect for recent grads who are in the job market. Word of mouth marketing works well enough when it happens organically, but it really takes off when you give it a little push (like a referral program). SwarmBuilder is a Salt Lake City, UT based company that works “with Brands, Retailers and Member Organizations to build audiences of sales influencers and convert them into active armies of engaged Brand Advocates.” SwarmBuilder does this with three platforms: 3point5.com (for retail sales professionals), Promotive.com (for Pros, “Bros” and other VIPs), and BrandRiot.com (for vocal web collaborators). Each of these platforms enables its targeted audience to connect with brands and learn about their products while being incentivized to spread the word.

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Tagged as: account management, all employers, brand management, customer service, design, flash, marketing, sales, social media, software development, Utah, web development

Lolapps

by Willy Franzen on August 12, 2010

I don’t play Facebook games with one exception—a game that a friend built. I guess this makes me unusual (I do play iPhone games though) because the stats on Facebook games are crazy. It’s hard to believe that anybody gets work done these days. If only there was a Facebook game where winning meant you’d landed a job. That’s not going to happen, so if you insist on Facebook gaming your way through the job search, then you better be looking to work for a company like Lolapps. They’re based in San Francisco, and they make Facebook games. They actually started with a user-generated quiz business, then they moved on to building games for well-known brands. Now, they’re focused on becoming their own gaming brand. Their current products include games like Garden Life, Band of Heroes, Diva Life, Yakuza Lords, and a few more. I’m sure they’re working on plenty more as they try to grow their name in the ultra-competitive world of Facebook games.

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Tagged as: all employers, California, design, flash, social media, social networking, software development, user experience, video games, web development

Watercooler

by Willy Franzen on June 24, 2010

Early in the recession it seemed as though the video game industry would never be affected. Traditional game publishers were busy selling their wares to the unemployed and hiring to keep churning out games—so there were plenty of entry level jobs in video games. Things seem to have slowed down over the past year, but I think it’s more about a change in the games that people play than macroeconomic conditions. Facebook and the iPhone have created new markets for cheap and free (ad-supported) games to gain a lot of traction. There are a ton of gaming upstarts entering the market, and traditional publishers are changing the platforms that they develop on. One of the upstarts is Watercooler, a Redwood City, CA based social games developer that has already reached “over 25 million application installations.” The company started as a network of online fan communities focused on sports and TV, but they’ve switched focus and used their “social product expertise to create innovative and engaging social games.”

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Tagged as: all employers, analyst, analytics, animation, arts, California, design, engineering, flash, marketing, social media, social networking, software development, video games, web development

DreamBox Learning

by Willy Franzen on April 21, 2010

Yesterday I came across a New York Times article about how Reed Hastings, the founder of Netflix, recently donated money to a non-profit called Charter School Growth Fund so that they could acquire online education startup DreamBox Learning, which creates web-based games to teach elementary school students math skills. As far as I can tell, the Bellevue, WA based startup will remain a for-profit entity even though it will be owned by a non-profit fund. Along with the donation Reed Hastings also invested $10 million into DreamBox to help them expand the number of subjects that they cover and to reach more schools with their software. You have to think that a large portion of that investment will be spent on hiring new people in the not so distant future.

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Tagged as: all employers, animation, arts, education, flash, math, software development, video games, Washington, web development

Firstborn

by Willy Franzen on April 13, 2010

Here’s another one from Fast Company’s list of “The World’s 50 Most Innovative Companies.” Firstborn is a New York City based digital agency with “a knack for hard-core programming most of its hipster colleagues can’t match.” By combining advertising smarts with a firm grasp on technology, they’re taking the art of advertising to the next level. Firstborn claims major clients like Ford, SoBe, Aflac, and Wrigley. But they’re not just making commercials. They’re creating interactive experiences that combine branding initiatives with user generated content. Firstborn has been around since 1997, so they’re not new to this Internet thing. That’s why they’re the ones putting out the kind of stuff that gets true ad geeks really excited. Beyond Firstborn’s portfolio, you can also get a more in depth look at how they work by going through their case studies.

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Tagged as: advertising, all employers, animation, design, flash, interactive media, marketing, New York, software development, web development

Sportvision

by Willy Franzen on April 5, 2010

It’s Opening Day of the baseball season, and I’m thrilled that I’m looking at 6+ months of meaningful games for my favorite sport. Last night was disappointing in that the Yankees blew a solid lead in a sloppy game against the Red Sox, but even that can’t drown out my excitement about the hope brought by a new season. Along with a new season comes new technology. Television and online broadcasts are constantly getting better, and not just in quality. There are all kinds of new technological innovations that are making sports more fun to watch, and a lot of them are coming from Chicago based Sportvision. It all started with the FoxTrax “glowing” hockey puck (which was pretty much a miserable failure), but now we have things like the “virtual yellow 1st and Ten line™, KZone™ virtual strike zone, and the RACEf/x system on NASCAR broadcasts.” Each of these was created by Sportvision.

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Tagged as: all employers, animation, California, flash, production, software development, sports, television, web development, Wisconsin

VICE

by Willy Franzen on March 24, 2010

Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their job opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009.

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Tagged as: account management, advertising, all employers, apparel, design, events, fashion, flash, magazines, marketing, media, music, New York, publishing, television, video

Riot Games

by Willy Franzen on February 23, 2010

Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.

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Tagged as: all employers, animation, arts, California, customer service, design, flash, production, quality assurance, quality engineer, software development, user experience, video games, web development

Wizards of the Coast

by Willy Franzen on January 19, 2010

When I was in 6th or 7th grade, I played a trading card game called Magic the Gathering. Being a baseball card collector, I was more interested in what the cards were worth than actually playing the game. I occasionally played with my friends, but when they lost interest, I went back to baseball cards. Many trading card games came after (I didn’t play any of them), but apparently Magic the Gathering was the first. I had long forgotten about Wizards of the Coast, the company that was behind Magic cards, when I came across their name again. I took a look, and was surprised to see that the Renton, WA based company has grown quite a bit over the past decade and was eventually purchased by Hasbro. Wizards of the Coast is still a gaming company—the world leader in hobby games—and their brands include Dungeons & Dragons, Duel Masters, Heroscape, Axis & Allies, and Star Wars in addition to Magic the Gathering.

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Tagged as: all employers, bilingual, customer service, design, flash, sales, Washington, web development

Undertone Networks

by Willy Franzen on January 4, 2010

The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”

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Tagged as: accounting, advertising, all employers, California, design, finance, flash, interactive media, media, New York, online media, quality assurance, quality engineer, software development

Slide

by Willy Franzen on October 27, 2009

It looks like Yahoo! Finance has taken a page out of my book and used Fortune’s 40 Under 40 list to highlight some companies that are hiring. I found the link on Twitter, and was pleased to see that I had already featured a number of the companies. One that I haven’t yet featured (and don’t remember hearing about before) is Slide. They’re a San Francisco based startup that claims to be “the world’s leading social entertainment company.” I think that’s a bit of a stretch, but they do make social networks more fun for hundreds of millions of people. Their 40 Under 40 CEO is Max Levchin, who co-founded PayPal (which was sold for $1.5 billion to eBay). He is apparently well on his way to having built another billion dollar company, considering the fact that Slide was valued at $550 million last time that they took money.

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Tagged as: all employers, animation, California, community management, customer service, design, engineering, flash, information technology, product management, quality assurance, quality engineer, social media, social networking, software development, video games, web development

WWE (formerly WWF)

by Willy Franzen on August 27, 2009

Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.

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Tagged as: all employers, analyst, broadcasting, Connecticut, design, events, flash, marketing, nationwide, production, sports, television, writing

eRealInvestor

by Willy Franzen on August 24, 2009

This morning I was reading a New York Times article about how some of the “super rich” are being hit hardest (at least in terms of total dollars lost) by this recession. A lot of this has to do with heavy investments in real estate. As we all know, real estate has not been the place to be lately. The good news about the bad real estate market is that it’s leading to all kinds of innovation. There are a ton of cool real estate startups, and I just came across another one called eRealInvestor. They’re based in San Francisco, and they offer a suite of tools that allow those who still have it in them to invest in real estate to be much smarter about it. Since I’m not a real estate investor, I don’t fully understand what all of the tools do. However, it’s hard to argue with a data based approach to buying and selling real estate.

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Tagged as: all employers, California, flash, investment, marketing, real estate, sales, social media, software development, web development

Mochi Media

by Willy Franzen on July 21, 2009

Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.

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Tagged as: advertising, all employers, California, design, flash, video games, web development

Justin.tv

by Willy Franzen on July 9, 2009

You know about YouTube. You’ve known about YouTube for years. It’s the place to go for online video. There are some competitors that offer some pretty great services, but YouTube is still the default. Now, what if you want to watch live video? Or what if you want to broadcast live video? The Bay Area’s Justin.tv beats out YouTube when it comes to live stuff. You can watch white labrador retriever puppies, live soccer, or some kid in your dorm’s lifestream. The options are pretty much endless. You may ask why anyone would want to sit on a computer and watch puppies, but you’d miss the obvious answer – they’re cute. Actually, there’s an audience for just about anything these days. Justin.tv taps into that. Live video on the Internet isn’t new. There were people doing it in 1996, but the technology now makes doing it much more worthwhile. The question of whether the actual content being broadcast is worthwhile is up to you.

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Tagged as: advertising, all employers, California, engineering, flash, software development, video, web development

JamLegend

by Willy Franzen on May 28, 2009

I’ve already written posts on Activision (Guitar Hero), Harmonix (Rock Band), and Tapulous (Tap Tap Revenge), but can you ever really get enough of the music playing video game genre? Of course not! That’s why we’re looking at JamLegend today. How are they different from the other game makers that I just mentioned? First, JamLegend is free. Second, it offers more songs. Third, you can use your computer keyboard as a guitar. Fourth and most importantly, it’s social! You can play your friends, you can play the world, and you can even enter tournaments to win prizes. JamLegend isn’t just the name of the game, it’s also the name of the company, a small startup based out of San Francisco.

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Tagged as: all employers, California, flash, music, social media, social networking, software development, video games, web development

Aplia

by Willy Franzen on May 11, 2009

Part of my daily routine is reading Greg Mankiw’s Economics Blog. When I saw his post announcing that the text book that he wrote will now be accompanied by an interactive learning tool, I was intrigued. I quickly read the Washington Post article that Dr. Mankiw linked to in the announcement to learn more about Aplia, the company that developed this educational tool. It turns out that Aplia, which is based in Belmont, CA, was developed by a Stanford economist named Paul Romer who was very successful in developing a theory to explain why different economies grow at different rates, but not so successful at engaging students. Since Dr. Romer is clearly a problem solver at heart, he developed a product (and company) called Applia that “offers high-quality, auto-graded assignments” and is “dedicated to improving learning by increasing student effort and engagement.”

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Tagged as: all employers, California, customer service, editing, editorial, education, flash, Massachusetts, Ohio, writing

WooMe

by Willy Franzen on May 1, 2009

My first experience with video chatting was with CU-SeeMe in an internet cafe in the mid 90s. It was insanely cool, but it was also terrible quality. Things have come a long way, and once again people are using video chat to meet random people online. I was a little creeped out when I first saw WooMe, but I think that I get it now (even if I’m still creeped out). It’s a website that allows you to meet new people through “60 second one-on-one online video sessions.” Basically, it’s speed dating on the web. I was almost too sketched out to cover them here, but I figured if TechCrunch didn’t rip on them too hard and they’re able to get $17 million in investment, there has to be the potential for a real business.

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Tagged as: all employers, analyst, California, communications, engineering, flash, information technology, international, marketing, social media, social networking, software development, United Kingdom, web development

Wikinvest

by Willy Franzen on April 21, 2009

Who would have thought that you could build a whole startup off of a Wiki? I mean, I know that Wikipedia is wildly successful, but they’re run by a non-profit called the Wikimedia Foundation. Building a real business off of that same idea almost sounds too easy, but that didn’t stop the founders of San Francisco based Wikinvest from trying it. It all started when two Harvard students were day trading in their dorm rooms during the height of the Internet bubble. They were making money, so they thought they were smart investors. When the bubble burst, they realized that they weren’t nearly as smart as they thought they were. As they tried to educate themselves, they noticed that most financial websites leave a lot to be desired (kind of how I noticed that most job search sites leave a lot to be desired). Instead of building a team of salaried experts, the guys who started Wikinvest decided to crowdsource their content through a Wiki. So far it seems to be working well for them – they raised $2.5 million in a first round (although that was 18 months ago).

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Tagged as: all employers, California, design, finance, flash, investment, software development, user experience, web development

Gravity Tank

by Willy Franzen on April 2, 2009

If you Google “gravity tank,” one result tells you that “A simple, inexpensive gravity tank in a swine manure liquid-solid separation process will help producers control hog odors.” Another says that in a rooftop water gravity tank the gravity pressure is .434 times the height of the bottom of the tank from the fixture in feet. The Gravity Tank that we’re looking for is very different. It’s a Chicago based innovation consulting firm that combines research, strategy, and design to push their clients in new directions. Their staff consists of “anthropologists, former architects, filmmakers, engineers, graphic designers, industrail designers, MBAs, quant researchers, professors, brand strategists, and more.” They’re small, with only 35 employees, but they’ve already some very cool work with some very big names.

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Tagged as: administrative, all employers, consulting, design, events, flash, Illinois, innovation, research

22squared

by Willy Franzen on March 23, 2009

How do you feel about the intersection of friendship and marketing? I know that a lot people weren’t happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That’s because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, “consumers want brands that act more like helpful friends than persuasive marketers.” I think that’s right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are “Fans” of brands (like ours), which is very much like being Facebook Friends with them.

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Tagged as: account management, all employers, design, flash, Florida, Georgia, human resources, information technology, interactive media, marketing, media, production

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