If you’re anything like me, you’ve run into this problem before. You’re sitting around the house, and your lab mice are frolicking around. One of them starts misbehaving and you need to scold it, but you can’t because you don’t know it’s name. They all look the same, and you are completely clueless as to who the troublemaker is. Ok, I actually don’t have mice in my house, and I hope that you don’t either, but if you’ve ever worked with lab mice you probably know that identifying them is kind of important.Somark Innovation is a San Diego, CA based company that makes that a lot easier. They’ve developed technology called Labstamp that “applies automated tail tattoos for mouse identification.” The tattoos are human readable, permanent, and available with 46,656 unique alpha-numeric IDs.
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. It’s a great follow-up to the original 
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for job seekers). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen. 
