One Day, One Job » editorial

Highlights

Willy Franzen — Fri, 04 May 2012 12:05:50 +0000

Yesterday I almost got highlighted. I was in a boat, on a river, fishing with my Dad and a guide. A thunderstorm came up behind us, and we decided to tuck the boat in a cove under a bunch of trees and take cover. It wasn’t the best spot, but there wasn’t anywhere else for us to go. When it started hailing, I got a little nervous. And then BANG! A bolt of lightning hit the water about three feet to my right. You and I are both lucky that you’re reading this today. This story has nothing to do with today’s company except for the fact that yesterday’s near death experience made me want to regress back to being a little kid–the kind that reads Highlights. If you’re not familiar, Highlights is a Columbus, OH company that develops products for children with a common theme: “Fun with a Purpose.” It’s all about “wholesome fun” that “is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living.”

Share Your Highlights

I definitely had a subscription to Highlights at some point in my life, but even after it lapsed I still picked up the magazines in places like doctor’s offices. You can get a feel for what Highlights looks like today by taking a look a their Favorite Characters and Features page. My favorites were always the What’s Wrong and Hidden Pictures. I truly hope that these somehow find their way into Highlights’ hiring process. It wouldn’t be right any other way. You may also want to check out Highlights’ State of the Kid 2011 Report. It will help you get in touch with today’s Highlights reader. If “Fun with a Purpose” describes your approach to life, then you have to take a look at Highlights’ Jobs page. There are a few positions worth taking a closer look at including:

Administrative Assistant – Accounting & Finance
Analyst – Campaign Management
Web Production Associate

Before you apply, you probably want to pick up a recent issue of Highlights and get reacquainted.

Links to Help You Begin Your Research

Did you read Highlights as a kid?

Metia

Willy Franzen — Mon, 16 Apr 2012 16:23:09 +0000

Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.

Be a Member of the Metia

That portfolio that I just mentioned. You should check it out. It’s a great way to get a feel for what Metia does and how they serve clients. You’ll also want to visit their Consulting, Services, and Technology pages. They dive into the specifics of what Metia offers clients. It’s the technology part that really appears to set Metia apart from other agencies that play in similar spaces. If you’re interested in joining Metia, take a look at their Careers page. They have a number of positions that might interest a new or recent grad including (some require more experience than others):

E-mail Production Specialist (Seattle, WA)
Outbound Sales Representative (Seattle, WA)
Business Development Professional (Seattle, WA)
Freelance French Bi-lingual Technology Writers (London, UK)
E-mail Production Specialist (London, UK)

I especially like the E-mail Production Specialist job. Most people don’t realize how big of a business e-mail is. Learn how e-mail marketing works, and you will have no problem landing a job.

Links to Help You Begin Your Research

What have you heard about Metia?

Dwell

Willy Franzen — Tue, 10 Apr 2012 15:02:15 +0000

I hate stock photography–especially the kind that you find on many career related sites. It’s usually a group of moderately attractive, racially diverse people who are smiling while dressed in business suits and holding folios. It’s not real. These photos create an unrealistic view of what a work environment looks like. In the world of home design, the analog is the fruit bowl. Whether you’re looking through real estate listings or a home decor magazine, chances are that you’ll see lots of fruit bowls–and they’ll be in odd places like bathrooms and bedrooms. Dwell is a magazine that defines itself by focusing on real life, something that “has been conspicuous by its absence in most design and architecture magazines.” Fruit bowls are ok, but only if the owners eat fruit. And so are other things you may not see in similar magazines–things that “demonstrate that a home is truly livable” by showing “it as it is lived in.” Dwell is based in New York, NY and San Francisco, CA, and although they consider themselves Modernists, they’re “nice Modernists.”

Dwell on This

You can get a feel for Dwell’s take on Modernism through their Fruit Bowl Manifesto on their About page, but to really understand it you should pick up a copy of their magazine or at least check out their website. While the focus is on homes, they cover everything that can be part of the context of a home–products, places, people, events, ideas, and more. It’s usually pretty hard to get a grasp of the business behind a magazine, so I highly recommend that you take a look at Dwell’s Media Kit–it will give you some serious insight into how the business operates. Once you’ve done that, head over to Dwell’s Jobs page. Right now they have mostly internships posted, but there’s a Brand Specialist (they don’t say where it’s located) position that looks like it could be a good fit for new or recent grads. It’s more about ad sales/account management than branding from what I can tell, but there’s nothing wrong with that.

Links to Help You Begin Your Research

Do you read Dwell?

Inkling

Willy Franzen — Wed, 04 Apr 2012 15:22:38 +0000

Today’s kids better be smarter and taller than our generation. Why? iPads. They’re amazing educational tools, and now they’re replacing textbooks. That means that today’s students not only should learn more quickly, but they can carry around a single device that weighs less than a pound and a half instead of a 40+ pound backpack filled with textbooks (and finally get back to standing upright). Inkling is a company that is making this beautiful future happen more quickly. They’re based in San Francisco, CA, and they’re building “a better textbook: one that [is] interactive and engaging, one that [takes] advantage of the opportunities afforded by new media like iPad.” They’re tearing away the assumptions that people make about books and moving in many different directions–literally. Even though Inkling calls what they do “interactive textbooks” to take advantage of familiar language, they really are building something completely new.

Do You Have an Inkling?

An earth shattering moment for me during high school was when I found online versions of some of the books I was reading in English class. I realized that I could now search these books for text, which made it infinitely easier to go back to specific passages I wanted to focus on while studying for a test. Inkling’s textbooks have search, and a whole lot more. You really need to check out their Features page and the videos on it to see how different the Inkling experience is from a dead tree book. If you want to dig deeper, you can go to the Inkling Store and download a free chapter from any of their books. I think you’ll be amazed. And if you are, then continue on to Inkling’s Jobs page. Right now they have some great positions for new or recent grads including Customer Support Analyst, Editorial Assistant, iOS Engineer, Javascript Engineer, and Platform Engineer – Cloud. These look like great opportunities, so check them out.

Links to Help You Begin Your Research

Have you used any iPad based textbooks?

Everyday Health

Willy Franzen — Tue, 03 Apr 2012 15:39:06 +0000

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.

I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.

Everyday Jobs

While Everyday Health calls their sites “partners,” I think it would be more accurate to call them properties. Some are generic like Prostate.net and TopDentists.com, while others are based on partnerships with recognizable brands like MayoClinic.com, DeniseAustin.com, and JoyBauer.com. Each site is obviously targeted at a very specific niche and monetized accordingly through advertising. If you’re interested in online publishing and health/medicine, then you need to take a look at Everyday Health’s Jobs page. Right now they have some great opportunities for new or recent grads including:

These look like great opportunities, so don’t pass them up.

Links to Help You Begin Your Research

Do you use the Internet to ask embarrassing health related questions?

Greatist

Willy Franzen — Fri, 23 Mar 2012 15:32:45 +0000

Behavioral change is hard. Really hard. Whether you’re trying to be more diligent about networking or trying to lose a few pounds, you have to understand your own psychological shortfalls. If you try to make 20 changes all at once, you are going to fail. That’s why I really like how Greatist approaches health and fitness. They are aiming to inspire “the world to make one healthier choice per week.” It doesn’t sound like much, but it really adds up. And once you’re committed to one healthy choice a week, it gets a heck of a lot easier to make another one… and another one. Greatist is based in New York, NY, and they pursue their mission by providing health and fitness related content on their website. There are a million other sites that do this, but Greatist has a unique approach, a targeted market of the “young, savvy, and social,” and drastically growing traffic. Those are all really good signs.

Are You the Greatist?

Here’s a brief video that will give you an overview of what Greatist is and how they’re different from other sites (e-mail readers may need to click though to the post):

If you’re looking for more, you can read Greatist’s Health and Fitness Manifesto. The problem I see for Greatist is that monetizing health and fitness traffic usually means you need to peddle scammy, infomercially type stuff–or at least accept advertising for it. It’s what sells. Greatist once again is taking a different approach. They plan on making money through their own products. Take a look at their Bootcamps page to get a sense for how they’re approaching this. If you dig it, head over to Greatist’s Jobs page. They’re currently looking for a Contributing Writer, a Staff Writer, a Contributing Photographer, a PR/Communicatons/Brand Champion, a Technical Leader, and a Lead Designer. Greatist’s founder is a recent grad, so don’t be afraid to apply for any of these positions.

Links to Help You Begin Your Research

Do you live a healthy lifestyle?

Vox Media

Willy Franzen — Mon, 19 Mar 2012 15:17:07 +0000

Are you an enthusiastic, reliable college grad who loves working with kids? SmartSitting is looking for full and part-time nannies and babysitters to join their network. They connect experienced childcare providers with the best jobs in NYC. Learn more by visiting SmartSitting.com. You can also view current opportunities and apply to join their network.

This weekend I spent an equal amount of time watching sports on tv and playing sports outside. That didn’t leave a lot of time to read about sports online, but I’ll guarantee you that a lot of sports sites saw a ton of traffic this weekend (and will continue to see it over the next few weeks). One of those sites is SB Nation, which is a site that is focused on “reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.” SB Nation used to be a company on its own, but it’s been so successful that a larger company called Vox Media has been built around it. They’re based in Washington, DC, and they also run The Verge, a technology news site, and will be launching a gaming focused site soon. Word is that they just closed a big round of funding, and the expectation is that they’ll use the cash to build out into more verticals.

Have a Voice

If you’re thinking that Vox Media’s approach looks similar to that of Gawker Media, you’re right. They’ve entered some of the same core verticals, and they’ve hired people from Gawker and other major online media companies to build out their properties. This is something that you see a lot in the industry. A company builds a platform that is very successful, and they replicated it over and over again. The SB Nation About page gives a really good run down on how this all works, so I highly recommend that you read through the whole thing. If you’re excited by the business model and love online content, then check out Vox Media’s Jobs page and The Verge’s Jobs page (there’s some overlap, and the SB Nation’s redirects to the Vox Media page). There are a number of positions worth considering for a new or recent grad including:

Designer (New York, NY)
Developer (Washington, DC)
Traffic Analyst (Washington, DC)
Business Editor – The Verge (New York, NY)
Designer – The Verge (New York, NY)
Laptop/Table Reviewer – The Verge (New York, NY)
Mobile Reviewer – The Verge (New York, NY)
Production Editor – The Verge (New York, NY)
Reporter/Editor – The Verge – East Coast (New York, NY)
Reporter/Editor – The Verge – West Coast (San Francisco, CA)

Vox Media offers an amazing opportunity to get into a rapidly growing industry. Take a look at these positions and see if any make sense for you.

Links to Help You Begin Your Research

What have you heard about Vox Media?

Total Beauty Media Group

Willy Franzen — Fri, 16 Mar 2012 15:49:03 +0000

Beauty isn’t usually one of my top priorities, but I do know that I look better when I’m tan (which is why working outside in the sun yesterday was so awesome). That’s about the only beauty tip that I can offer, so if you want more, you’ll have to look somewhere else… like one of the sites run by Total Beauty Media Group. They’re a Santa Monica, CA based company that runs TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. These four brands combine to help Total Beauty Media Group achieve their mission of inspiring “all consumers to live beautiful lives.” The company was founded in 2007 and it now gets 12 million unique visits a month across its network of sites.

Show Your Beauty

Beauty marketing is a great area for content businesses because advertising is so effective and valuable. If you really want to dig into how Total Beauty Media Group’s content model works, I highly recommend that you check out their Insights/Research page and their section for advertisers. The next step is obviously visiting each of their properties and getting a feel for the actually content. If you like what you see, then you’ll want to check out Total Beauty Media Group’s Jobs page (which is on TotalBeauty.com). Right now they’re looking for an Associate Online Editor, an Associate Online Beauty Editor, and a Front-End Developer. If you’re interested in beauty and online content businesses, then Total Beauty Media Group might be the perfect place for you.

Links to Help You Begin Your Research

What’s your best beauty tip?

HealthTap

Willy Franzen — Mon, 05 Mar 2012 17:23:46 +0000

Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.

Get Tapped

There’s no doubt that there’s a demand for free medical advice online. But would doctors actually be willing to answer questions for free? HealthTap has proven that the answer is a resounding yes. Humans want to share their knowledge–just look at the endless reviews on sites like Yelp and Amazon–but professionals are usually more hesitant to give away their expertise for free. That’s why HealthTap sweetens the deal for docs. Their software helps “physicians better serve existing patients, find new ones, and build their reputation by demonstrating their expertise online.” If you were looking for a dermatologist, wouldn’t you consider the one who gave you great answers to your questions about a rash on HealthTap? I would (if I had a rash). Beyond helping doctors reach new people, HealthTap also provides a platform for doctors to provide something like a FAQ. That means that they spend less time answering the same simple questions over and over.

If you’re interested in the intersection of health care and technology, then a job at HealthTap would be an awesome fit. Here’s their video on why you should work for them:

The available positions most suitable for new or recent grads at HealthTap are pretty technical right now as they include Frontend Software Engineer, Backend Software Engineer, Mobile App Developer, and IT and Operations Engineer. The Interactive Writer / Copy Writer / Editor position looks pretty cool, but it seems like they want pretty significant experience. If you’re not a techie, you may want to try reaching out to jobs@healthtap.com to see if there’s any way you could fit in.

Links to Help You Begin Your Research

Would you use HealthTap?

Macmillan

Willy Franzen — Fri, 10 Feb 2012 17:51:45 +0000

Want your job to fit like a pair of the world’s best fitting pants? Bonobos will give you both. They’re one of my favorite companies that I’ve profiled, and they’re hiring an entry level Associate E-Commerce Coordinator. If you apply for the job, be sure to tell them that I sent you (they know me!).

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

I’m a Mac

Macmillan’s business is separated into three broad categories: Trade, College & Academic, and Magazines & Journals. That covers a ton of ground, so it’s helpful to dive into the publishers that make up Macmillan and their imprints, which include Farrar Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education. You get more info on each of these individual publishers here. A lot of them have their own prints, which just tells you how broad Macmillan’s reach is. You’ll have to dive in and figure out which areas of their business are most interesting to you, then you can check out their job postings. Right now they have a ton of entry level jobs posted including:

Inside Sales Assistant – HPHLP (Hamilton, NJ)
Graphic Designer – Palgrave Macmillan
Marketing Assistant – Palgrave Macmillan
Marketing Assistant – W. H. Freeman & Worth
Administrative Assistant
Associate Media Editor – Bedford, Freeman & Worth
Media Producer – Bedford, Freeman & Worth (Boston, MA)
Marketing Assistant – Bedford St. Martins (Boston, MA)
Associate Media Editor – Statistics and Mathematics – W. H. Freeman & Worth
Digital Production Associate
Human Resources Coordinator
Enforcement Assistant
Email Marketing Specialist
Publicist
Editorial Assistant – W. H. Freeman & Worth
Editorial Assistant – W. H. Freeman & Worth (slightly different from above)
Publisher Specialist
Online Content Specialist – Bedford St. Martins (Boston, MA)
High School Sales Representative -HPHLP (Hamilton, NJ)
Digital Marketing Associate

As you can see there’s quite a range of job opportunities at Macmillan. Be sure to read the job descriptions, as many of the jobs focus on specific publishing niches. Having subject matter expertise in those areas will be a big help in landing the jobs.

Links to Help You Begin Your Research

Which of Macmillan’s imprints is your favorite?

Internet Brands

Willy Franzen — Wed, 01 Feb 2012 18:07:03 +0000

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

Get Branded

The best way to get a better feel for Internet Brands is to explore their… brands. There are a lot of them, but they typically fit into one of nine verticals: Automotive, Careers, Health, Home, Legal, Licensing, Money, Shopping, and Travel. Chances are that most of the brands will be new to you, but I found a few that I was familiar with. Unlike Vertive, Internet Brands doesn’t shed much light on how they operate. Even the Internet Brands Careers page is filled with mostly generic stuff like “Do you have energy, drive and ambition?” and “Do you have a strong sense of where you are going and how to get there?” Would any job seeker answer no to those rhetorical questions? At least Internet Brands makes up for it with a ton of job postings. Here are the ones that look well suited for an entry level job seeker:

That’s a lot of jobs. Hopefully a few of them will catch your interest.

Links to Help You Begin Your Research

What have you heard about Internet Brands?

Brafton

Willy Franzen — Fri, 27 Jan 2012 16:10:35 +0000

There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.

Be Content at Brafton

I doubt any writers from Brafton will be winning Pulitzer Prizes, but I’m sure that’s ok with them. Their goal is to help their clients reach more customers by developing content that grabs attention and performs well on search engines and in social media. Brafton has a section of their website that is devoted to their business model, so I highly recommend that you read through that–including their case study–so that you can get a better sense of how they operate. They also provide information on their different teams, so you’ll probably want to read up on Account Management, Content Writing, and Social and E-mail. If you’d like to join one of those teams, you’re in luck because Brafton’s Careers page shows a ton of entry level opportunities. These include:

Graphic Resource Coordinator (Boston, MA)
Blog and Content Writer (Boston, MA)
Market Research Executive (Boston, MA)
German News and Content Writer (Remote)
News and Content Writer (Chicago, IL)
Inside Sales Representative (Boston, MA)
News and Content Writer (Boston, MA)
Jr. Web Developer (Boston, MA)
Business Development Executive (Boston, MA)
Business Development Executive (Scottsdale, AZ)
Content Marketing Specialist (San Francisco, CA)

You won’t be writing the next great novel at Brafton, but I’m sure you’ll learn a ton about developing content for the Internet with a focus on ROI. That’s insanely valuable these days.

Links to Help You Begin Your Research

What have you heard about Brafton?

Benzinga

Willy Franzen — Tue, 10 Jan 2012 17:20:45 +0000

I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.

Zing!

Benzinga has its own editorial and research team, so they’re not just aggregating financial news and spitting it back to you. They actually focus on three key areas: real-time news, actionable trading ideas and insightful commentary.” It’s hard for me to judge how good the content is considering that I’m not a trader, but Benzinga seems to have generated a good amount of buzz in the finance community. I’m pretty sure that I had heard of Benzinga before, but yesterday someone from their team reached out to me to tell me about some of their positions for new grads. I took a look at their Careers page (which is all about Michigan), and saw some great entry level positions. Their current openings include:

Developer/Programmer Ninja
User Interface / User Experience Expert
News Desk
Talented Writers
Business Developer
Public Relations Guru

There are some great opportunities here to dive in deep early in your career. Take a look at the positions and see if Benzinga’s offer of Faygo (why not Vernors?), Bigby Coffee, Moosejaw tees, and U of M or MSU football tickets is enough to woo you.

Links to Help You Begin Your Research

Have you checked out Benzinga?

Flavorpill

Willy Franzen — Thu, 22 Dec 2011 14:30:54 +0000

It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.

Flavorpill in Your Ear

Flavorpill currently has editions in New York, Brooklyn, San Francisco, Los Angeles, London, Miami, Las Vegas, Dallas, and Seattle. I don’t know if there are any new locations on the horizon, but you’d think that they’d continue to grow the brand by adding new editions. There isn’t much info on the business behind Flavorpill, but it’s pretty obviously ad-supported. The Flavorpill Media Kit is probably the best way to get an inside look at how the company makes money. If you consider yourself culturally literate and want to to help others be like you, then a job at Flavorpill might be worth considering. Right now they have two Jobs pages. One is linked to from their site and the other is the first Google result for “Flavorpill internships.” My guess is that the former is the one to go by, but it’s hard to say for sure. Flavorpill’s current postings on that page include Designer, Front-end Developer, Product Manager, and Web Developer, and on the other page they include Editorial Partner (Las Vegas) and Advertising Sales Manager. Take a look at the job postings and see which ones best suit you.

Links to Help You Begin Your Research

Do you read Flavorpill?

Globe Pequot Press

Willy Franzen — Wed, 14 Dec 2011 17:33:51 +0000

I’m a big reader, so I usually end up getting quite a few books for Christmas. That’s starting to change because I’ve moved the to the Kindle for most of my reading, but I’m still a book collector. In fact, I have an award winning collection on fly fishing. A good number of those books come from a publisher called Lyons Press, which is now owned by a larger publishing company called Globe Pequot Press. They’re based in Guilford, CT, and they focus on four categories: Outdoor Life, Regional Interest, Special Interests, and Travel. These categories are represented by imprints that include FalconGuides, Knack, Skirt!, Insiders’ Guide, Footprint Travel Guides, and Popout Products. When you put all those together, you get a pretty decent sized publishing company.

Take a Trip Around the Globe

Globe Pequot Press published its first book in 1947, and for it remained quite small for its first quarter century. They focused mainly on local topics and worked with local towns and their historical societies. They eventually expanded to cover areas like “New England history, biography, architecture, antiques, genealogy and travel,” and as they grew they started to attract the attention of bigger players. In the 80s a series of acquisitions and changes in ownership began and continued up until 1999. That’s when Globe Pequot Press settled in Guilford, and since then they’ve continued to grow by buying or adding new imprints. You can learn a lot more about the company by browsing their site and taking a look at the titles that they publish, so I recommend that you do that before heading over to their Jobs page. Right now GPP is hiring a Digital Production Assistant and a Business Development Specialist. Take a look at the jobs and see if Globe Pequot Press is the place for you.

Links to Help You Begin Your Research

What books are on your Christmas list?

Grist

Willy Franzen — Sat, 19 Nov 2011 17:50:30 +0000

So far our survey says that you find the job search frustrating. Tell us more so that we can help.

When I was in Ann Arbor, MI last weekend, I noticed that there’s a tremendous amount of interest in the environment there. Maybe it’s because two of the friends I was visiting got Master’s degrees from University of Michigan’s School of Natural Resources and Environment, but it was also the LED street lights and the students who I met who were asking about green careers. That’s why I wouldn’t be surprised if there are a lot of subscribers to Grist in the Ann Arbor area. Grist is a Seattle, WA based magazine that “has been dishing out environmental news and commentary with a wry twist since 1999.” They’re a non-profit organization, so they’re “funded by foundation grants, user contributions, and advertising.”

Get the Grist of Things

A fair criticism of most of the environmentalist movement is that it lacks a sense of humor. It’s hard to have a laugh when you’re constantly screaming “the sky is falling.” Grist is certainly an exception, as their about page starts with:

Laugh now — or the planet gets it.

You know how some people make lemonade out of lemons? At Grist, we’re making lemonade out of looming climate apocalypse.

It’s more fun than it sounds, trust us!

The sense of humor comes through in articles like Live Your Tiny House Fantasies by Renting One on AirBnB, but there are also plenty of more serious ones like Making Federal Buildings Green Cuts Costs by a Fifth. If you’re digging Grists’s approach, then you may want to consider working for them. Their Jobs page shows that they’re looking for a Web Developer and Idealist shows that they’re looking for an Office Assistant. If neither of those positions sound right for you, you may want to take a look at Grist’s Writer’s Guidelines. There are both paid and unpaid opportunities for writers.

Links to Help You Begin Your Research

Do you read Grist?

Time Out

Willy Franzen — Wed, 16 Nov 2011 18:15:42 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

Take a Time Out from Your Job Search

It seems as though the U.S. based Time Outs operate somewhat independently from the parent company. You’ll probably want to bounce around TimeOut.com, NewYork.TimeOut.com, TimeOutChicago.com, and TimeOutBoston.com to get a sense of all of the different sub-brands. You may also want to take a look at Time Out’s Wikipedia entry to get a fuller sense of the business. But really you should focus on digging into Time Out’s content (a lot of which they publish online) and getting a feel for how they cover different locales. Then you’ll want to read up on the specific Time Out that catches your interest and take a look at their jobs (all of the Time Outs seem to hire independently from each other). In the Worldwide office based in London they have a few job openings and also offer what they call work experience. You can use the links below to find the Jobs pages for Boston, Chicago, and New York, and you’ll see that they have a number of interesting opportunities including:

SEO Master (New York, NY)
Copy Editor (New York, NY)
Ad Operations Specialist (New York, NY)
PHP Symfony Web Application Developer (New York, NY)
Account Manager (Chicago, IL)

They’re also big on internships, so if you want to get a position on the editorial side it would probably benefit you to start as an intern. (I have a friend who did exactly that at Time Out Chicago). Here’s a list of all of the internships that they offer:

Photo Intern (Boston, MA)
Editorial Intern Intern (Boston, MA)
Art & Design Intern (Chicago, IL)
Editorial Intern (Chicago, IL)
Online Photography Intern (Chicago, IL)
Online Production Intern (Chicago, IL)
Photography Intern (Chicago, IL)
Web Intern (Chicago, IL)
Admin/Human Resources Intern (New York, NY)
Advertising Intern (New York, NY)
Art – Magazine Design Intern (New York, NY)
Audience Development Intern (New York, NY)
Editorial Intern (New York, NY)
Editorial – Visual Arts Intern (New York, NY)
Editorial – Food & Drink Intern (New York, NY)
Public Relations Intern (New York, NY)
Editorial – Music Intern (New York, NY)
Editorial – Online Intern (New York, NY)
Editorial – Shopping & Style Intern (New York, NY)
Marketing & Events Intern (New York, NY)
Online Production Intern (New York, NY)
Photo Intern (New York, NY)
Editorial – Film Intern (New York, NY)
Special Projects Intern (New York, NY)
TONY Kids Intern (New York, NY)
TONY Kids Photo Intern (New York, NY)

They’re all unpaid, but they could be a good way to get a foot in the door.

Links to Help You Begin Your Research

Do you own any Time Out guides or subscribe to any of their magazines?

Refinery29

Willy Franzen — Thu, 10 Nov 2011 17:38:05 +0000

Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.

Show Your Refinement

I learned about Refinery29 from a blog post by my friend Charlie O’Donnell. The post touches on something really cool that Refinery29 is doing that I think more companies should do. They started out by focusing on editorial and grabbing attention to sell to advertisers. That’s what most companies in this space do, and it works, but why not take the extra step? Refinery29 has built it’s own e-commerce product called Reserve, and it’s essentially built on the daily deal model. It’s smart because it allows Refinery29 to capture even more value from their users than they do by selling advertising. I think we’ll see more and more companies do this–build media products as channels to promote their own products (I guess it’s nothing new considering the same idea is where Soap Operas got their start). I highly recommend that you dig into Refinery29′s content and get a better feel for who they are. If you like what you see, then you should probably check out their Careers page. They have a bunch of cool opportunities that might appeal to new or recent grads including:

Account Manager
Miami Editor (Miami, FL)
Los Angeles Editor (Los Angeles, CA)
Marketing Data Analyst
UX + Interaction Designer

There are a bunch of other positions, but they generally have more significant experience requirements. Hopefully something at Refinery29 will catch your eye and be a great fit.

Links to Help You Begin Your Research

What have you heard about Refinery29?

Crain Communications

Willy Franzen — Thu, 03 Nov 2011 17:35:49 +0000

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

Crain Your Neck

What I really like about Crain Communications is that their lineup of brands serves a lot of different interests. They cover broader business news in Chicago, Cleveland, Detroit, and New York, and they cover the Advertising and Media Industry with titles like Advertising Age and TelevisionWeek. They publish Waste & Recycling News, and they have 7 publications focused on the Plastics and Rubber industries. High quality publications that target specific niches are great for advertisers, which is why Crain has an advantage over more general business publications. If you’re digging Crain’s approach to niches and you like their “Readers First” mentality, then you should definitely give their Jobs page a look. Right now they have a variety of great opportunities for new or recent grads including:

Assistant Web Producer – Ad Age (New York, NY)
Digital Assistant Managing Editor – Investment News (New York, NY)
Digital Media Analyst – Pensions & Investments (New York, NY)
Digital Reporter – Ad Age (San Francisco, CA)
Editorial Assistant – Pensions & Investments (Chicago, IL)
Editorial Assistant – Business Insurance (Chicago, IL)
Freelance Reporter – Ad Age (Washington, DC)
Marketing Database Administrator (Detroit, MI)
Part-time Editorial Researcher – Tire Business (Akron, OH)
Research Analyst – Staffing Industry Analysts (Mountain View, CA)
Staff Reporter – Plastics News (Akron, OH)
Video Editor – Crain’s Chicago Business (Chicago, IL)
Web Developer – Ad Age (New York, NY)

There are all kinds of cool opportunities at Crain, so hopefully one of them will appeal to you. Ad Age may be a sexy name because you heard about it in Mad Men, but don’t overlook writing for Plastics News or Tire Business–sometimes things that seem mundane are actually pretty interesting.

Links to Help You Begin Your Research

Do you read any of Crain’s publications?

Spartz Media

Willy Franzen — Wed, 26 Oct 2011 17:28:29 +0000

Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.

OMG Jobs

I actually learned about Spartz Media from a guy I occasionally play volleyball with who works there (though I’d heard of MuggleNet before that). He made it sound like a pretty cool place to work, and how can it not be when your business is all about making websites that entertain people? You can check out all of Spartz Media’s brand here, just make sure that you don’t end up wasting a few hours. What’s cool about Spartz Media is that it’s not all fun and games–there’s a science to what they do. Whether you want to be part of the fun, the science, or both, you should take a look at Spartz Media’s jobs. Right now they’re looking for a Business Analyst and a PHP Developer, and if you look at their Team page you’ll see that there may be other potential opportunities in Design, Web Development, Project Management, Editorial, Community Management, Business Intelligence, Analytics, and more. If you do end up applying, be sure to let them know that we sent you (and if you want an intro to my fried, just e-mail me at willy@onedayonejob.com). It’s a really young company, so I bet it’s a great place for new grads.

Links to Help You Begin Your Research

Which of Spartz Media’s sites is your favorite?

CreativeFeed

Willy Franzen — Fri, 16 Sep 2011 16:43:20 +0000

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

Feed Your Creativity

Ok, I’ll admit that the whole Currency thing is a little bit gimmicky, but I like it. It helps define who CreativeFeed is, and it makes them stand out from other agencies. They’re not just doing what every other firm does, they’re working “to create the next piece of culture that will be shared and talked about.” It shows in CreativeFeed’s work. They’ve done some really cool stuff and worked with big name clients like Chiquita, the Jack Welch Management Institute, Microsoft, Wal-Mart, and Calvin Klein. CreativeFeed does a great job of showing off what they’ve done, so I highly recommend that you take a look at it. And if you like what you see, then you should head over to CreativeFeed’s Jobs page. Right now they’re looking for Junior Copywriters and Junior Designers in addition to Editorial and Social Media Interns. These look like really cool jobs, but make sure they don’t try to pay you in Currency with a capital-C.

Links to Help You Begin Your Research

What have you heard about CreativeFeed?

Curse

Willy Franzen — Thu, 08 Sep 2011 16:27:54 +0000

A lot of people think of gamers as anti-social, but that’s pretty far from the truth. Some of the most vibrant online communities are focused on video games. The great thing about these communities is that they’re much easier to monetize than other communities since gamers are a great group to advertise to. Curse is one of these communities. They’re a company based on San Francisco, CA and Huntsville, AL that “offers editorial features, video, databases, wikis, forums, add-ons, and a desktop applications that helps gamers find and install gaming plug-ins.” They’re yet another Inc. 5000 company, and they’ve seen 839% three-year growth to $5.4 million in revenue. Guess they’ve figured out how to monetize their 14 million monthly unique visitors across the 31 video game related websites that they own.

Curse Your Job Search

Curse focuses on all kinds of games. Some of the big names that they cover are World of Warcraft, Starcraft 2, and Call of Duty: Black Ops. If you want to get a feel for the kind of content that Curse offers, just head over to Curse.com and start browsing around. You won’t find much info on Curse itself, but if you’re a gamer, you should be able to read between the lines and start to understand more about the company. If you dig their content, then you should head over to their Jobs page. There a bunch of Web Development positions in the Huntsville office, and there are Design, Web Development, Customer Service, and Editorial positions open in the San Francisco office. Check them out and see if anything is a good fit. Being a gamer who is active in online communities will be a huge help (tell that to your parents!).

Links to Help You Begin Your Research

Do you visit any of Curse’s properties?

Intergi

Willy Franzen — Fri, 26 Aug 2011 16:12:16 +0000

A few years ago during the beginning of the recession, I featured a bunch of jobs in the video games industry. All those people who lost their jobs were buying video games, and business was booming. Things have slowed since. I’m not sure if it has to do with the economy, but I do know that gaming on phones and tablets is really biting into video game industry sales. One video game related company that is continuing to grow is Intergi. They’re a Deerfield Beach, FL based company that “partners with the foremost gaming web publishers to provide advertisers with targeted ad placements.” They’re another Inc. 5000 company, and they’ve seen 2,383% three-year growth from $253,818 in revenue to $6.3 million in revenue.

Game On

Intergi is in the business of “site representation,” but a better explanation might be that they monetize gaming related traffic. They’ve built out a significant network of publishers and advertisers that enables them to offer a ton of value to both sides. You can read about their offerings for publishers here and their offering for advertisers here. Integri not only works with publishers, but they also are a publisher. GameZone.com is their major property, but I suspect that there might be a few more sites. I couldn’t find a list of Intergi’s publishers, but they do have a Client List. If you’re interested in the video game media business, then Intergi would be a great place to work. They’ve bee growing their headcount, and they have a bunch of entry level jobs posted on their Careers page. These include Online Editor, Web Designer, Book Keeper, Junior Account Executive, and Account Coordinator. The weird thing is that I can’t figure out how you’re supposed to apply for these positions. There’s no link, button, or e-mail address. WHOOPS! I guess you should use their Contact page to apply.

Links to Help You Begin Your Research

Are you a gamer?

Author Solutions

Willy Franzen — Wed, 17 Aug 2011 10:55:10 +0000

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

A Solution for Your Job Search

When I started doing research on Author Solutions, I came across a lot of negative blog posts and comments. It seems that the self-publishing industry can be extremely controversial, and Author Solutions is a big target because of their size. The term vanity press gets thrown around a lot, as it seems that some people don’t think it’s fair to charge an author to publish his or her book. Others are more direct with their criticism of Author Solutions’ services. It’s hard to say how much of this is accurate and how much is sour grapes from authors who paid a lot of money to publish a book that would never sell no matter who published it. I still think that Author Solutions has built a business that is worth at least taking a look at.

Author Solutions has published more than 140,000 titles, and I’m sure that number will continue to grow. They operate a bunch of businesses, and those include AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, AuthorHive, WordClay, lnkubook, Palibrio, and Author Learning Center. Through these different businesses Author Solutions is able to offer a wide range of author services including Editorial Services, Illustrations, Book & Cover Design, Publicity, Promotion, Distribution, Online Sales, and Bookstore Sales. If working in any of these areas sounds interesting to you, then you should take a look at Jobs at Author Solutions. Right now they have a ton of openings that might interest new or recent grads including:

Lots of options here, so give them all a good look.

Links to Help You Begin Your Research

Would you ever self-publish a book?

Active Network

Willy Franzen — Fri, 29 Jul 2011 15:52:23 +0000

Lately I’ve been making it a habit to look for interesting companies in cities I visit–it’s just another way to generate new ideas. Since I’m in San Diego, CA for the weekend, I did a little searching and came across Active Network. They’re a company that is all about enabling active lifestyles, so their location is quite fitting. They are “a technology and media company powering the largest network of organizations, activities, and people.” I know that sounds like marketing speak, but Active Network actually serves more than 47,000 customers and handles over 70 million event registrations annually. If you’ve ever run in a race, played in a sports league, or stayed at a campground, there’s a good chance that you in someway interacted with Active Network software.

Be Active About Your Job Search

To really get a feel for Active Network, you need to browse their website. Be sure to take a look at the Industries They Serve, the Technology Solutions They Offer, and the Media Properties they own. Active Network’s customers include a ton of big names ranging from IBM to Notre Dame to the State of California. The business continues to expand, but the common theme of supporting active lifestyles remains. So if you’re into being active, you’ll want to check out Jobs at Active Network–there are more than 100 positions open at Active Network right now. Since there are so many, I’m going to leave you to browse through the positions. There are options in Sales/Account Management, Marketing, Software Development, and lots of other areas. Additionally, the jobs are kind of all over the place geographically.

Links to Help You Begin Your Research

How active are you?

Complex Media Network

Willy Franzen — Tue, 19 Jul 2011 16:22:09 +0000

I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.

It’s Complex

I had heard about Complex before from some internship postings that I came across, but I only really took another look at them after a reader e-mailed me to tell me that he had landed an internship with Complex Media Network. After taking a closer look, I realized that Complex has done something really impressive. They took a magazine (which always has two covers–one male celebrity and one female celebrity) that was started in Mark Ecko in 2002 and used it to launch a much larger network. By getting publishers who cover similar topics to join they’re network, they’re able to sell advertising on a much larger scale while still staying true to their target demographic. Here are some case studies to give you a better idea of how Complex Media actually leverages their network. If you’re a true “influential 20-something male consumer” or you want work in a business that focuses them, check out jobs at Complex Media Network. While they don’t have any positions posted for new grads, I’ve heard that both applying through their General Inquiries form and tweeting at Complex employees can deliver good results.

Links to Help You Begin Your Research

Do you read Complex?

Birchbox

Willy Franzen — Thu, 30 Jun 2011 15:54:52 +0000

My exposure to new beauty products usually happens in hotel bathrooms. I get introduced to new soaps, shampoos, conditioners, and occasionally something really exotic like a face wash. As you can probably guess, I’m not what you would call beauty obsessed, so I don’t have all that much interest in what new products are out there. But for people who are always looking for something new to try, Birchbox is the answer. They’re a New York, NY based company that offers a $10 a month subscription to customized beauty product samples. They also sell full-size products and offer a ton of content on how to make the most of the samples they send you. The coolest thing about the business is that Birchbox doesn’t even pay for the samples–they get them for free from manufacturers to promote the products. Birchbox works with some really well known brands, so quality is never a question.

What’s in the Box?

I learned about Birchbox from Inc. Magazine’s 30 Under 30 list. They seem to be doing really well, and growing extremely quickly. Their idea is really simple, but it’s perfectly tailored to the beauty industry. Selling beauty products is all about getting people to try new things. By offering a platform to distribute samples that allows manufacturers to track how many people go on to buy full-sized products, Birchbox has positioned itself as more than just a distribution outlet–they’re also a data provider. Additionally, their approach to editorial content makes it more likely that customers will use the products properly and have good experiences with them. If you’re excited about Birchbox, then it’s time to take a look at their Jobs page. Right now they only have one entry level position, which is Graphic Designer, but there are also positions in Software Development, Marketing, Merchandising, and more. They should keep growing, so more entry level jobs should pop up soon.

Links to Help You Begin Your Research

Have you tried Birchbox?

Curbed Network

Willy Franzen — Wed, 22 Jun 2011 15:43:46 +0000

There’s a lot more to getting a job than being able to provide for essential needs like food, clothing, and shelter, but that’s a pretty big part of it–especially when you’re just starting out. It won’t take a lot in terms of wages to be able to pay for your basic expenses, but chances are that you’ll want to enjoy what you eat, what you wear, and where you live. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.

Kick Yourself to the Curbed

The best way to get a better feel for Curbed Network is pretty obvious–start reading their blogs. You’ll also want to check out the About pages for Curbed, Eater, Racked, and Gridskipper. You’ll get a rundown of how their audiences differ, who their advertisers are, what’s being said about them, and more. If you really want to dig into the stats on the Curbed Network audience, take a look at the Curbed Network Media Kit. It’s intended for potential advertisers, but you should learn a ton about them. Two stats that really stood out to me were that they get over 2 million monthly unique visitors and have over 170,000 e-mail subscribers. That’s quite a reach. If you’re digging what Curbed Network is all about, visit their Jobs page, which is centralized for all of the properties. They have a bunch of cool positions posted right now including Account Executive, Marketing & Events Coordinator, Designer, and a number of Editorial positions. Remember that a lot of Curbed Network’s properties are focused on locales, so there are job opportunities in these locales in addition to the ones located in NYC.

Links to Help You Begin Your Research

Do you read any of the Curbed Network blogs?

GigaOm

Willy Franzen — Mon, 06 Jun 2011 16:28:21 +0000

I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.

Ommmmmmmmmmmmmm

GigaOm was founded by Om Malik, a guy who “has more than 15 years of experience as a journalist covering technology and business news.” He helped launched Forbes.com as a Senior Editor back in the day, and he continues to lead the GigaOm Editorial Team. Despite doing a great job of covering tech news, GigaOm doesn’t appear to get anywhere near the traffic that some of the sites I mentioned earlier do. That would usually present a problem for a business that is built on covering news to attract eyeballs for advertising, but GigaOm has a slightly different model. They have a paid content section called GigaOm Pro that provides market research and analysis for a fee. This part of the business is doing really well, and must be a major reason for the $40 million valuation that GigaOm just got in their most recent round of investment ($6 million).

By building trust through their free content, GigaOm is able to generate leads for their paid section. It’s a smart idea, and it seems to be working really well. GigaOm intends to spend a big portion of that new capital on hiring to expand GigaOm Pro, so now is the time to start thinking about a career with them. Right now 10 of 41 GigaOm employees do research full-time. Maybe you can help be part of the expected growth in that number. The only position posted right now on the GigaOm Jobs page is for a Webmaster/ Jr. Developer, but that should change soon. You might as well just reach out to the folks at GigaOm now and let them know how you could help with the growth of GigaOm Pro. It’s worth a shot.

Links to Help You Begin Your Research

Do you read GigaOm?

Network Communications, Inc.

Willy Franzen — Thu, 26 May 2011 16:45:22 +0000

If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

Making Publishing Real

The real estate publishing business model is pretty simple. The goal is to create content and distribute to anyone who might have a remote interest in buying, renting, or improving property. Then you sell ads alongside that content to help businesses like real estate agents, architects, contractors, and many others reach potential customers. This is a model that lends itself particularly well to the Internet where it’s easy to track lead generation. Based on the numbers, it looks like Network Communications, Inc. excels in every area of this business. Here are some stats on them:

They “distribute more than 13 million magazines each month.”
They serve “500 markets in the U.S. and Canada.”
They work with more than 45,000 advertisers.
Their websites get 10 million unique visitors who view 500 million listings annually.
They have “a proprietary network of over 320,000 distribution points around the country.”

It seems to me that they’ve overcome many of the problems that plague publishing companies by moving quickly to adopt new technology, and now they just need the real estate market to thaw a little bit more. It’s tough when your core advertisers are scared to spend money (believe me, I know). If you’re interested in working at the intersection of media and real estate, then check out jobs at Network Communications, Inc. Right now they have a few entry level positions including Junior Account Executive (Sacramento, CA), Online Product Manager (Lawrenceville, GA), and Sales Coordinator (St. Louis, MO). I imagine there will be a lot more opening up as soon as the real estate market picks up (whenever that may be), and some of them could be pretty cool–think editorial, social media, etc.

Links to Help You Begin Your Research

What have you heard about NCI?