One Day, One Job » editing

Everyday Health

Willy Franzen — Tue, 03 Apr 2012 15:39:06 +0000

Guys. If you’re going to land a job, you need pants. And shoes. And shirts. And maybe even a jacket and tie. Looking good is important, which is why you should outfit yourself in Bonobos like I do. Here’s $25 off your first order. My gift to you.

I have no idea where people went to ask embarrassing health questions before the Internet. I guess you could have gone to a doctor, but it’s really nice to pre-educate yourself before you ask a professional. That’s why there’s ridiculous demand for health-related information online. Everyday Health is a company that has been reacting to this demand since they started in 2002. They are a New York, NY based company that provides “consumers, healthcare professionals, and brands with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum.” If you ask Google and embarrassing health question, there’s a really good chance that you’ll end up on one of their sites. In 2010 they were averaging 26.5 million monthly unique visitor, which is just a massive amount of traffic–especially in a niche as valuable as health related information.

Everyday Jobs

While Everyday Health calls their sites “partners,” I think it would be more accurate to call them properties. Some are generic like Prostate.net and TopDentists.com, while others are based on partnerships with recognizable brands like MayoClinic.com, DeniseAustin.com, and JoyBauer.com. Each site is obviously targeted at a very specific niche and monetized accordingly through advertising. If you’re interested in online publishing and health/medicine, then you need to take a look at Everyday Health’s Jobs page. Right now they have some great opportunities for new or recent grads including:

These look like great opportunities, so don’t pass them up.

Links to Help You Begin Your Research

Do you use the Internet to ask embarrassing health related questions?

Total Beauty Media Group

Willy Franzen — Fri, 16 Mar 2012 15:49:03 +0000

Beauty isn’t usually one of my top priorities, but I do know that I look better when I’m tan (which is why working outside in the sun yesterday was so awesome). That’s about the only beauty tip that I can offer, so if you want more, you’ll have to look somewhere else… like one of the sites run by Total Beauty Media Group. They’re a Santa Monica, CA based company that runs TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. These four brands combine to help Total Beauty Media Group achieve their mission of inspiring “all consumers to live beautiful lives.” The company was founded in 2007 and it now gets 12 million unique visits a month across its network of sites.

Show Your Beauty

Beauty marketing is a great area for content businesses because advertising is so effective and valuable. If you really want to dig into how Total Beauty Media Group’s content model works, I highly recommend that you check out their Insights/Research page and their section for advertisers. The next step is obviously visiting each of their properties and getting a feel for the actually content. If you like what you see, then you’ll want to check out Total Beauty Media Group’s Jobs page (which is on TotalBeauty.com). Right now they’re looking for an Associate Online Editor, an Associate Online Beauty Editor, and a Front-End Developer. If you’re interested in beauty and online content businesses, then Total Beauty Media Group might be the perfect place for you.

Links to Help You Begin Your Research

What’s your best beauty tip?

Macmillan

Willy Franzen — Fri, 10 Feb 2012 17:51:45 +0000

Want your job to fit like a pair of the world’s best fitting pants? Bonobos will give you both. They’re one of my favorite companies that I’ve profiled, and they’re hiring an entry level Associate E-Commerce Coordinator. If you apply for the job, be sure to tell them that I sent you (they know me!).

There are some industries where company histories gets really confusing. Mergers, acquisitions, bankruptcies, name changes, and all kinds of other events make it hard to truly understand what parts of the story are meaningful. I’ve found this especially prevalent with financial institutions, advertising agencies, and publishers. We’re going to talk about the latter today. Macmillan is the New York, NY based face of a “group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck” (a German company). As I read through their history, I got a bit overwhelmed. It starts in 1843 with two Scottish brothers, and includes the story about a completely different publisher named Macmillan. While understanding Macmillan’s history is important, it’s far more important to understand their future, which might include you.

I’m a Mac

Macmillan’s business is separated into three broad categories: Trade, College & Academic, and Magazines & Journals. That covers a ton of ground, so it’s helpful to dive into the publishers that make up Macmillan and their imprints, which include Farrar Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education. You get more info on each of these individual publishers here. A lot of them have their own prints, which just tells you how broad Macmillan’s reach is. You’ll have to dive in and figure out which areas of their business are most interesting to you, then you can check out their job postings. Right now they have a ton of entry level jobs posted including:

Inside Sales Assistant – HPHLP (Hamilton, NJ)
Graphic Designer – Palgrave Macmillan
Marketing Assistant – Palgrave Macmillan
Marketing Assistant – W. H. Freeman & Worth
Administrative Assistant
Associate Media Editor – Bedford, Freeman & Worth
Media Producer – Bedford, Freeman & Worth (Boston, MA)
Marketing Assistant – Bedford St. Martins (Boston, MA)
Associate Media Editor – Statistics and Mathematics – W. H. Freeman & Worth
Digital Production Associate
Human Resources Coordinator
Enforcement Assistant
Email Marketing Specialist
Publicist
Editorial Assistant – W. H. Freeman & Worth
Editorial Assistant – W. H. Freeman & Worth (slightly different from above)
Publisher Specialist
Online Content Specialist – Bedford St. Martins (Boston, MA)
High School Sales Representative -HPHLP (Hamilton, NJ)
Digital Marketing Associate

As you can see there’s quite a range of job opportunities at Macmillan. Be sure to read the job descriptions, as many of the jobs focus on specific publishing niches. Having subject matter expertise in those areas will be a big help in landing the jobs.

Links to Help You Begin Your Research

Which of Macmillan’s imprints is your favorite?

Internet Brands

Willy Franzen — Wed, 01 Feb 2012 18:07:03 +0000

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

Get Branded

The best way to get a better feel for Internet Brands is to explore their… brands. There are a lot of them, but they typically fit into one of nine verticals: Automotive, Careers, Health, Home, Legal, Licensing, Money, Shopping, and Travel. Chances are that most of the brands will be new to you, but I found a few that I was familiar with. Unlike Vertive, Internet Brands doesn’t shed much light on how they operate. Even the Internet Brands Careers page is filled with mostly generic stuff like “Do you have energy, drive and ambition?” and “Do you have a strong sense of where you are going and how to get there?” Would any job seeker answer no to those rhetorical questions? At least Internet Brands makes up for it with a ton of job postings. Here are the ones that look well suited for an entry level job seeker:

That’s a lot of jobs. Hopefully a few of them will catch your interest.

Links to Help You Begin Your Research

What have you heard about Internet Brands?

Brafton

Willy Franzen — Fri, 27 Jan 2012 16:10:35 +0000

There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.

Be Content at Brafton

I doubt any writers from Brafton will be winning Pulitzer Prizes, but I’m sure that’s ok with them. Their goal is to help their clients reach more customers by developing content that grabs attention and performs well on search engines and in social media. Brafton has a section of their website that is devoted to their business model, so I highly recommend that you read through that–including their case study–so that you can get a better sense of how they operate. They also provide information on their different teams, so you’ll probably want to read up on Account Management, Content Writing, and Social and E-mail. If you’d like to join one of those teams, you’re in luck because Brafton’s Careers page shows a ton of entry level opportunities. These include:

Graphic Resource Coordinator (Boston, MA)
Blog and Content Writer (Boston, MA)
Market Research Executive (Boston, MA)
German News and Content Writer (Remote)
News and Content Writer (Chicago, IL)
Inside Sales Representative (Boston, MA)
News and Content Writer (Boston, MA)
Jr. Web Developer (Boston, MA)
Business Development Executive (Boston, MA)
Business Development Executive (Scottsdale, AZ)
Content Marketing Specialist (San Francisco, CA)

You won’t be writing the next great novel at Brafton, but I’m sure you’ll learn a ton about developing content for the Internet with a focus on ROI. That’s insanely valuable these days.

Links to Help You Begin Your Research

What have you heard about Brafton?

Travelzoo

Willy Franzen — Mon, 12 Dec 2011 18:15:38 +0000

On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.

Take a Trip to the Zoo

Travelzoo’s site is about as basic looking as it gets. It’s simple, clean, and uncluttered. It may not look like the site of a publicly traded company, but it certainly stands out from other travel sites that seem to bombard you with useless offers. I guess that’s why they have 24 million members, though the fact that they require you to be a member to see their deals has to help with that too. Beyond travel, Travelzoo has also moved into entertainment deals and local deals, but travel is definitely their bread and butter. What’s so unique about Travelzoo’s model is that they’re not for sale. Yes, they accept payment from advertisers, but they only publish deals that they are confident will make their members happy. There’s no way to get on Travelzoo except offering a high quality deal. If you’re liking what Travelzoo is all about, then take a look at their Jobs page. They have a ton of openings, and a few look perfect for new or recent grads including: Associate Producer (Chicago, IL), Producer (Chicago, IL) Assistant Producer (Miami, FL), Producer (New York, NY), Assistant Producer – SuperSearch (San Francisco, CA), and Producer (Toronto, ON). Travelzoo’s Producers are “top-notch journalists whose commercial acumen would impress the Donald himself.” In other words they take on a role that includes researching, writing, producing, account managing, sales, and a lot more–they find the deals and get them live on the site. It sounds like an extremely cool role, so check all the positions out.

Links to Help You Begin Your Research

Have you used Travelzoo?

University of Chicago

Willy Franzen — Tue, 06 Dec 2011 18:51:58 +0000

This is a sponsored post for the University of Chicago.

Even though I’m five years out of college, I still miss it. As much as I know many of you would like to stay (or go back), it’s time to get a job and leave the world of academia. Or is it? I’ve recently heard from a number of readers who have found a way to have their cake and eat it too. Some have landed jobs at their alma maters, while others have gone to work for other colleges and universities. If you think that Chicago would be a cool place to live (it is!), then you have to consider the University of Chicago.

The University of Chicago was founded by John D. Rockefeller, and it first offered classes in 1892. They currently serve 5,134 undegraduate students and 10,492 graduate, professional, and other students with a full-time faculty of 2,188. These three groups along with the more than 150,000 worldwide alumni form “a community of creative, demanding, inspired scholars who debate and collaborate to enrich human life through their work.” If you want more info on what the University of Chicago is all about, check out their About page.

Right now, the University of Chicago’s Alumni Relations & Development Division is working with us to fill 5 positions that they think are well suited for the One Day One Job audience. These positions include:

These are great opportunities to start your career while still staying close to the college atmosphere. Give the positions a look, and see if any of them interest you. If you’re interested in other positions at the University of Chicago, be sure to take a look at their Jobs page.

Time Out

Willy Franzen — Wed, 16 Nov 2011 18:15:42 +0000

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

Take a Time Out from Your Job Search

It seems as though the U.S. based Time Outs operate somewhat independently from the parent company. You’ll probably want to bounce around TimeOut.com, NewYork.TimeOut.com, TimeOutChicago.com, and TimeOutBoston.com to get a sense of all of the different sub-brands. You may also want to take a look at Time Out’s Wikipedia entry to get a fuller sense of the business. But really you should focus on digging into Time Out’s content (a lot of which they publish online) and getting a feel for how they cover different locales. Then you’ll want to read up on the specific Time Out that catches your interest and take a look at their jobs (all of the Time Outs seem to hire independently from each other). In the Worldwide office based in London they have a few job openings and also offer what they call work experience. You can use the links below to find the Jobs pages for Boston, Chicago, and New York, and you’ll see that they have a number of interesting opportunities including:

SEO Master (New York, NY)
Copy Editor (New York, NY)
Ad Operations Specialist (New York, NY)
PHP Symfony Web Application Developer (New York, NY)
Account Manager (Chicago, IL)

They’re also big on internships, so if you want to get a position on the editorial side it would probably benefit you to start as an intern. (I have a friend who did exactly that at Time Out Chicago). Here’s a list of all of the internships that they offer:

Photo Intern (Boston, MA)
Editorial Intern Intern (Boston, MA)
Art & Design Intern (Chicago, IL)
Editorial Intern (Chicago, IL)
Online Photography Intern (Chicago, IL)
Online Production Intern (Chicago, IL)
Photography Intern (Chicago, IL)
Web Intern (Chicago, IL)
Admin/Human Resources Intern (New York, NY)
Advertising Intern (New York, NY)
Art – Magazine Design Intern (New York, NY)
Audience Development Intern (New York, NY)
Editorial Intern (New York, NY)
Editorial – Visual Arts Intern (New York, NY)
Editorial – Food & Drink Intern (New York, NY)
Public Relations Intern (New York, NY)
Editorial – Music Intern (New York, NY)
Editorial – Online Intern (New York, NY)
Editorial – Shopping & Style Intern (New York, NY)
Marketing & Events Intern (New York, NY)
Online Production Intern (New York, NY)
Photo Intern (New York, NY)
Editorial – Film Intern (New York, NY)
Special Projects Intern (New York, NY)
TONY Kids Intern (New York, NY)
TONY Kids Photo Intern (New York, NY)

They’re all unpaid, but they could be a good way to get a foot in the door.

Links to Help You Begin Your Research

Do you own any Time Out guides or subscribe to any of their magazines?

Crain Communications

Willy Franzen — Thu, 03 Nov 2011 17:35:49 +0000

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

Crain Your Neck

What I really like about Crain Communications is that their lineup of brands serves a lot of different interests. They cover broader business news in Chicago, Cleveland, Detroit, and New York, and they cover the Advertising and Media Industry with titles like Advertising Age and TelevisionWeek. They publish Waste & Recycling News, and they have 7 publications focused on the Plastics and Rubber industries. High quality publications that target specific niches are great for advertisers, which is why Crain has an advantage over more general business publications. If you’re digging Crain’s approach to niches and you like their “Readers First” mentality, then you should definitely give their Jobs page a look. Right now they have a variety of great opportunities for new or recent grads including:

Assistant Web Producer – Ad Age (New York, NY)
Digital Assistant Managing Editor – Investment News (New York, NY)
Digital Media Analyst – Pensions & Investments (New York, NY)
Digital Reporter – Ad Age (San Francisco, CA)
Editorial Assistant – Pensions & Investments (Chicago, IL)
Editorial Assistant – Business Insurance (Chicago, IL)
Freelance Reporter – Ad Age (Washington, DC)
Marketing Database Administrator (Detroit, MI)
Part-time Editorial Researcher – Tire Business (Akron, OH)
Research Analyst – Staffing Industry Analysts (Mountain View, CA)
Staff Reporter – Plastics News (Akron, OH)
Video Editor – Crain’s Chicago Business (Chicago, IL)
Web Developer – Ad Age (New York, NY)

There are all kinds of cool opportunities at Crain, so hopefully one of them will appeal to you. Ad Age may be a sexy name because you heard about it in Mad Men, but don’t overlook writing for Plastics News or Tire Business–sometimes things that seem mundane are actually pretty interesting.

Links to Help You Begin Your Research

Do you read any of Crain’s publications?

Fab.com

Willy Franzen — Mon, 17 Oct 2011 16:42:03 +0000

Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.

If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.

Are You Fab?

Much like Gilt Groupe and ideeli, Fab.com requires you to be invited to get access to their daily deals. Luckily, I’ve got the hookup and you can get an invite here (and if you sign up before 11:45 AM Eastern on 10/18/2011, you get $10 in your account for free). If you really want to get a feel for the site, you should sign up, but the other option is to read the Fab.com Buzz to get some (presumably favorable) third-party opinions. Beyond paying insanely close attention to design in both the products they sell and their user experience, Fab.com also has designed their customer service function to be exceptional. If you like what you’re hearing about Fab.com, then you’ll want to check out their job postings. They don’t have their own Jobs page, so they link straight to their postings on LinkedIn. There are a few postings, but the only one that is presumably entry level is Copywriter (their CEO actually posts the positions on LinkedIn). I did a little digging and found some more postings on our job search engine including positions like Customer Support Representative and Supplier Relations Coordinator. And if none of those positions look like a good fit, you can also check out Fab.com’s Team page to see what other types of careers are possible with Fab.com.

Links to Help You Begin Your Research

Have you signed up for Fab.com? Here’s an invite.

CreativeFeed

Willy Franzen — Fri, 16 Sep 2011 16:43:20 +0000

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

Feed Your Creativity

Ok, I’ll admit that the whole Currency thing is a little bit gimmicky, but I like it. It helps define who CreativeFeed is, and it makes them stand out from other agencies. They’re not just doing what every other firm does, they’re working “to create the next piece of culture that will be shared and talked about.” It shows in CreativeFeed’s work. They’ve done some really cool stuff and worked with big name clients like Chiquita, the Jack Welch Management Institute, Microsoft, Wal-Mart, and Calvin Klein. CreativeFeed does a great job of showing off what they’ve done, so I highly recommend that you take a look at it. And if you like what you see, then you should head over to CreativeFeed’s Jobs page. Right now they’re looking for Junior Copywriters and Junior Designers in addition to Editorial and Social Media Interns. These look like really cool jobs, but make sure they don’t try to pay you in Currency with a capital-C.

Links to Help You Begin Your Research

What have you heard about CreativeFeed?

Phenomenon

Willy Franzen — Fri, 02 Sep 2011 16:35:14 +0000

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

Are You a Phenomenon?

Phenomenon focuses on four key areas: Marketing Innovation, UX Innovation, Digital Innovation, and Cultural Innovation. I haven’t seen their work, but their model of anonymity is innovative, so I’ll trust that their work is too. If you do want to learn more about Phenomenon, you’ll probably want to read their Who We Are and What We Do pages, but it’s more important to read their Hiring Us page. It explains how they’re different and why they’re different. If you’re digging it, then you can just e-mail BecomeA@phenomenon.com and apply for a job (love that e-mail address). Or if you’re looking to apply for an actual position, you can check out Phenomenon’s Careers on LinkedIn. They’re looking for an Events Marketing Specialist and a Freelance Copywriter/Proofreader (Chicago, IL). I have no idea why they don’t also post these jobs on their site.

Links to Help You Begin Your Research

What have you heard about Phenomenon?

Author Solutions

Willy Franzen — Wed, 17 Aug 2011 10:55:10 +0000

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

A Solution for Your Job Search

When I started doing research on Author Solutions, I came across a lot of negative blog posts and comments. It seems that the self-publishing industry can be extremely controversial, and Author Solutions is a big target because of their size. The term vanity press gets thrown around a lot, as it seems that some people don’t think it’s fair to charge an author to publish his or her book. Others are more direct with their criticism of Author Solutions’ services. It’s hard to say how much of this is accurate and how much is sour grapes from authors who paid a lot of money to publish a book that would never sell no matter who published it. I still think that Author Solutions has built a business that is worth at least taking a look at.

Author Solutions has published more than 140,000 titles, and I’m sure that number will continue to grow. They operate a bunch of businesses, and those include AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, AuthorHive, WordClay, lnkubook, Palibrio, and Author Learning Center. Through these different businesses Author Solutions is able to offer a wide range of author services including Editorial Services, Illustrations, Book & Cover Design, Publicity, Promotion, Distribution, Online Sales, and Bookstore Sales. If working in any of these areas sounds interesting to you, then you should take a look at Jobs at Author Solutions. Right now they have a ton of openings that might interest new or recent grads including:

Lots of options here, so give them all a good look.

Links to Help You Begin Your Research

Would you ever self-publish a book?

Martha Stewart Living Omnimedia

Willy Franzen — Wed, 04 May 2011 16:41:43 +0000

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

Are You Living?

Whether or not you’re a Martha Stewart fan, you have to be impressed by what she’s done throughout her career. She’s had an amazing ability to stay relevant, and a lot of that has to do with her media strategy. She easily could have settled with a successful catering business, or a popular magazine, or having her own television show, but she didn’t. It seems that she is obsessed with using every channel possible to reach people with her “unique lifestyle content.” That’s what Martha Stewart Living Omnimedia is all about. If you enjoy the Martha Stewart brand and want to work on the media or merchandise side, then you definitely need to take a look at Martha Stewart Living Omnimedia’s Careers page. There are some great opportunities posted in their job listings, and a few seem suitable for new or recent grads including: Assistant Food Editor, PHP Application Developer – Internet Content Management Systems, Front-End Web Developer, Decorative Pillow and Bedding Accessory Designer, Executive Assistant, Freelance Recipe Taster, Retail Merchandising Assistant, Apparel Designer – Martha Stewart Pets and Quilt Designer. You can also apply for an unlisted position if you don’t see something that suits you.

Links to Help You Begin Your Research

Are you a Martha Stewart fan?

Wolverine World Wide

Willy Franzen — Thu, 17 Mar 2011 15:04:01 +0000

Today’s a big day–not only is it St. Patrick’s Day (in past years we’ve taken a look at General Mills, Luck Stone, and Shamrock Boats) but it’s also the start of the NCAA Men’s Basketball Tournament. And what ties those two things together (besides being excuses for drinking during the day)? Shoes! It’s a little-known fact that all leprechauns are shoemakers, and we know that all basketball players are obsessed with shoes. That’s why we’re going to take a look at Wolverine World Wide, a multi-brand shoe company based in Rockford, MI. Their brands include Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Merrell, Patagonia Footwear, Sebago, Track ‘n Trail, and Wolverine, almost all of which are targeted towards rugged, outdoorsy customer bases. Most of the brands don’t offer great footwear for playing basketball, but they have plenty of shoes for leprechauns that wants to cause mischief and trek to and from the end of the rainbow.

Wolverines and Leprechauns

Wolverine World Wide was founded in 1883, and since then they’ve been making high quality leather products. At first it was pigskin work gloves, then horsehide shoes. Now their products have high-tech materials like those that come from Vibram. Wolverine World Wide has come a long way over the past 125 years, and I’m not just talking about their footwear. As they’ve added brands, they’ve been able to expand their reach to the point that they now have sold products in 190 countries. That’s no surprise considering the respect that Wolverine World Wide’s brands command in the world of footwear (Sebago is my favorite). If you love shoes, but more from a functional standpoint than a fashion standpoint, then check out careers at Wolverine World Wide. They don’t have a ton of positions that seem suitable for recent grads (they do offer a bunch of internships), but the following positions are worth taking a look at: Designer, Corporate Accounting Analyst, Global Web Content Producer, and Customer Service Representative. There are also a bunch of retail positions posted.

Links to Help You Begin Your Research

Do you own shoes from any of Wolverine World Wide’s brands?

American Greetings

Willy Franzen — Tue, 15 Mar 2011 16:36:40 +0000

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

A Job for Every Occasion

Greeting cards may seem like a niche business, but American Greetings is a very large company with near $1.7 billion in annual revenue and 18,000 employees according to Wikipedia. The company was started in 1906 by a Polish immigrant named Jacob Sapirstein, and it’s been able to stick around through constant innovation. They’ve developed toy brands like Strawberry Shortcake and Care Bears and digital properties like Webshots and Blue Mountain. If it can somehow be worked into “social expressions products,” then they’re on it. American Greetings seems to keep on growing, and that means lots of hiring. Their Careers page takes a little bit of navigating, but half a dozen clicks later you’ll find their job listings. There are a ton of jobs posted, but you should look out for the following opportunities: Artist Coordinator (Chicago, IL), Assistant Product Development Manager – Papyrus/Recycled Greetings (Fairfield, CA), Assistant Art Director (Cleveland, OH), Brand Analyst – Papyrus, Graphic Designer (Cleveland, OH), Graphic Line Designer – Derivative Planning (Cleveland, OH), Graphic Coordinator (Cleveland, OH), Marketing Product Assistant (Cleveland, OH), Merchandiser (Nationwide), Order Filler (Cleveland, OH), Programmer Analyst (Bardstown, KY), Receptionist – Papyrus/Recycled Greetings (Chicago, IL), Sourcing Coordinator (Cleveland, OH), and Supply Chain Leadership Rotation Program Associate (Cleveland, OH). That Leadership Rotation Program is the most intriguing, and makes me wonder if they have any other similar programs in different areas.

American Greetings’ Careers page also mentions the following business departments: Accounting, Business Intelligence, Creative, Communications, Engineering, Entertainment, Finance, Human Resources, Interactive, Information Technology, International Operations, Legal, Management, Manufacturing and Distribution, Marketing, Retail Merchandising, Sales, Supply Chain Management, Transportation/Logistics, and Writer/Editor. So if you are interested in any of those areas but don’t see a job that fits you, you might want to keep checking in (or apply for an unlisted position).

Links to Help You Begin Your Research

What’s the last greeting card that you sent?

The New Yorker

Willy Franzen — Fri, 25 Feb 2011 17:32:23 +0000

When I was a kid, I’d read almost anything. When we had free reading time in elementary school, I’d often grab the dictionary out of my desk and start reading (I always forgot to bring another book to read). Not surprisingly, kids made fun of me for this. I’d also often pick up whatever was lying around my house. That often meant that I’d end up with a copy of The New Yorker in my little hands. The illustrations on the cover would draw me in, and then I’d get frustrated as I rustled through page after page of black text. Occasionally, I’d come across one of the cartoons, read it, not get it, and continue on. But for some reason, I’d keep picking up copies of The New Yorker in hope of finding a cartoon that I could understand (or an Absolut ad, which was the hot thing to collect in middle school). Since The New Yorker doesn’t really say anything about themselves on their About page (besides the fact that they’ve been published since February 21, 19250, I went to Wikipedia which says, “The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast Publications.”

A True New Yorker

Now, our approach with The New Yorker is going to be a bit different from how we usually look at companies and their entry level jobs. The New Yorker is a well known brand that tons of people want to work for, but they’re super mysterious about what kind of opportunities they offer for recent college graduates. The Careers page that they link to is just CondeNastCareers.com, and that doesn’t actually have any information on positions with The New Yorker. It may have job postings when they’re current, but right now they’ve got nothing. Googling “The New Yorker jobs” or “The New Yorker entry level jobs” doesn’t turn up much at all. In fact, the most interesting thing that I could find was the Wikipedia article on Fact checker, which says, “fact-checking is an entry-level publishing job at major magazines; fact-checker jobs at The New Yorker are considered prestigious and can lead to higher-level positions, usually at other magazines.” So there are in fact entry level opportunities at The New Yorker. So, how do you find them? Go to The New Yorker’s LinkedIn Company Profile, take a look at the types of positions that appear to be entry level and backgrounds of the people who hold them, then network, network, network. It’s low probability, but if you want to work at prestigious name like The New Yorker, it’s probably your only shot.

Links to Help You Begin Your Research

Do you read The New Yorker?

UrbanDaddy

Willy Franzen — Fri, 28 Jan 2011 16:45:08 +0000

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

Who’s Your UrbanDaddy?

For all the hype that social media and social networking sites get, it’s amazing how many businesses are built on good, old-fashioned e-mail lists. UrbanDaddy has a cadre of writers who know the cities they cover and have an exceptional skill for uncovering what’s cool and new. If you live in a city covered by UrbanDaddy, you’ll never really have an excuse to be bored. They’re aiming to be that friend—the one “who knows everyone—the maitre d’s at all the right restaurants, the bouncers at all the right clubs, the addresses of all the great parties. And the kind of guy who lives to share the wealth.” They even have a Perks Program that gives subscribers exclusive access to special deals (hey, everyone has to jump on the Groupon bandwagon—it’s too profitable not to). If you are that friend, or you’ve played a supporting role to that friend, then you need to check out jobs at UrbanDaddy. They have a number of great opportunities posted right now, and a few look suitable for new or recent grads including Copy Editor, Los Angeles Editor, Senior Writer (yeah, I know it says Senior, but why not try to wow them), Quality Assurance Analyst, Advertising Sales Planner, Interactive Designer, and Senior LAMP/Front-End Engineer. Check out the job descriptions and sign up for UrbanDaddy’s daily e-mails to see if you’ll be a good fit.

Links to Help You Begin Your Research

Do you subscribe to UrbanDaddy?

The Taunton Press

Willy Franzen — Mon, 24 Jan 2011 16:58:06 +0000

The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

The Finer Things

The Taunton Press reminds me a lot of Prime Publishing, another company that has found success by publishing content for niche markets. The Taunton Press seems a bit more brand focused, which is explained best by a quote on their About page:

We don’t run advertising that isn’t directly related to the subject matter of our magazines. We believe our ad pages serve as another vehicle for passing on educational information. It means our magazines might cost a little more at the newsstand. But it also means every page will be worth the price.

I love that! Advertising doesn’t have to be a bad thing. I often say that you can tell how intelligent your media consumption habits are by looking at the advertising that is targeted to you. If you’re seeing a lot of Shake Weight commercials, you might want to start worrying. Whether you have a specific interest in the topical areas that The Taunton Press covers or you are generally interested in media and publishing, The Taunton Press looks like a great place to start a career. Check out their Careers page and their job listings. Right now they have a couple of positions that might be suitable for a new grad: Assistant Editor – Threads Magazine and Chef’s Assistant. They also offer internships in Editorial, Media Sales, Publishing, and Web Publishing, so there’s the potential for more entry level opportunities in the future.

Links to Help You Begin Your Research

Do you read any of The Taunton Press’ publications?

TastingTable

Willy Franzen — Mon, 17 Jan 2011 16:08:43 +0000

Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”

A Tasteful Career Choice

I don’t know about the rest of you, but college was when I really started to appreciate decent food. After a couple of years of dining hall food (even at Cornell where it’s supposed to be good), pizza, wings, and other college staples, I started cooking on my own and trying some of the ethnic restaurants that I was previously too scared to try. I even found an online guide that gave me the inside scoop on Ithaca’s food scene. Since there has been a huge upswing in the amount of foodie-focused online media. TastingTable is a perfect example. They provide quality content for a very specific audience, and they’re able to monetize that content with ads targeted to a food-loving audience. (I know a lot about this business model.) You also have to like that Bob Pittman, “most successful investor in newsletter space,” is one of TastingTable’s backers (he also backed DailyCandy and Thrillist). If you like what you see at TastingTable, check out their Jobs page, which doesn’t seem to be linked from anywhere on their site. Right now they have a number of open positions that could be good fits for new grads including Editor, Food Editor, and Sales Account Manager. Don’t be scared off by the titles, the experience requirements are lower than you might expect. Right now all of the job seem to be based in NYC, but I imagine that they also sometimes have opportunities in their other cities.

Links to Help You Begin Your Research

Do you subscribe to TastingTable?

Alloy Media + Marketing

Willy Franzen — Fri, 07 Jan 2011 16:47:05 +0000

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

Be Part of an Alloy

Alloy Media + Marketing’s businesses include Alloy Media, Alloy Access, AMP Agency, Alloy Education, and Alloy Entertainment. Alloy’s businesses really cover a lot of ground, so it’s worth looking at each individually to get a feel for what they do. If you want to take a look at one of the major media properties that they run, you can check out Alloy.com. Once you get a feel for all of the stuff that Alloy Media + Marketing does, you should check out their job listings. There are a wide range of opportunities available including quite a few that seem suitable for new or recent grads. Some of the job postings are a bit outdated and some require a few years of prior experience, but the following jobs are worth checking out: Web Designer – Alloy Education (Chicago, IL), Marketing Coordinator – Media Services (New York, NY), Integrated PR Account Executive – AMP Agency (Boston, MA), Media Negotiator – Media Newspaper Services (New York, NY), Social Media Assistant (Los Angeles, CA), Media Planner – AMP Agency (Boston, MA), Account Coordinator – AMP Agency (Boston, MA), Editor (New York, NY), Sales Representative (Cedar Rapids, IA; Coralville, IA; Minneapolis, MN; Des Moine, IA), Desktop Specialist (Boston, MA), Sponsored Content Producer – Alloy Digital (Los Angeles, CA), Entertainment Sales Account Executive – AMP Agency (New York, NY), Digital Sales Account Executive – AMP Agency (Boston, MA), Web Developer (New York, NY), and Associate Project Manager – Alloy Digital (New York, NY).

Links to Help You Begin Your Research

What have you heard about Alloy Media + Marketing?

Wetpaint

Willy Franzen — Wed, 01 Dec 2010 16:49:53 +0000

I don’t know how many of you are data nerds like me, but I love checking out Google Trends to see what people are searching for. One of the things that I often notice is how much search traffic (especially in the evening) is driven by television. It seems as though everybody is watching tv with a laptop/iPad/iPhone within reach. That’s why Wetpaint, formerly a company that enabled people to make their own wikis, has adapted their proprietary publishing platform “to produce premium branded media destinations featuring professionally authored content” focused on television and fashion. Wetpaint, which is based in Seattle, WA, intends to move into other niches as they grow, but for now they’re extremely television focused. And they’re pretty confident that they can develop, deliver, and monetize this content much more effectively than “traditional web publishers.”

Not Like Watching Paint Dry

I knew the name Wetpaint sounded familiar, but when I landed on their homepage it didn’t feel right. I did a little investigating and learned that they made a major pivot away from their original business model. Wikis weren’t working, so they cleaned shop and leveraged the technology that they had created to take another stab at web publishing. It’s hard to say how successful the change has been, but their traffic does seem to be coming back after a pretty big dip. The best way for you to get familiar with Wetpaint is to browse their site and experience some of their content.

If you like what you see, then you’ll want to check out their Jobs page. Right now they’re looking for Java and Ruby Software Engineers in addition to a Social Media Manager and an Editor II. The Software Engineer positions could be a good fit for a new or recent grad, but the latter two positions require a good amount of prior work experience. Why am I mentioning them? Well, the Editor II listing mentions that one of its responsibilities includes managing Associate Editors, Interns, and Writers. I think you can read between the lines. And if you’d like to write/blog for Wetpaint, they also have opportunities to do that (but I don’t think they’re full time).

Links to Help You Begin Your Research

Have you checked out Wetpaint?

GameDesk

Willy Franzen — Sat, 06 Nov 2010 13:00:40 +0000

I don’t think there’s a gamer out there who hasn’t been hounded by a parent to turn off the video gaming system of choice and do his or her homework. I’m sure some gamers get the last laugh when they start a high-paying career in game development, but most parents still fail to see the educational value of video games. Maybe if they hear about GameDesk, they’ll change their tune. It’s a Los Angeles, CA based “non-profit research and outreach organization designed to help close the achievement gap and improve academic outcomes by reshaping models for learning through game-play and game development.” Yes, it may be hard to believe for some, but critical math, english, and science concepts can be tough through games.

Playing Against the Achievement Gap

GameDesk originally came out of the University of Southern California’s Integrated Media Systems program, and it’s now been around for more than two years. GameDesk works directly with teachers, scholars, game-designers, and school administrators to bring the organization’s methodology (which you can read about here) to more and more students in the Los Angeles school system. In fact, GameDesk is currently in the process of working with The Gates Foundation to launch “a games-based charter school” in Los Angeles in 2012. How cool is that? Now, GameDesk doesn’t have any job opportunities posted on their Idealist page at this moment, but you have to think that some will be coming as the launch of the school gets closer. For now you should check out their volunteer opportunities and internships in Charter School Research, Math and Science, Unity and GameMaker Programming, and Writing/Editing. Or you could just reach out to them and see if they have anything full-time.

Links to Help You Begin Your Research

Are you a gamer?

Lucasfilm

Willy Franzen — Thu, 26 Aug 2010 13:00:28 +0000

Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound.

Join the Force

The truth is that Lucasfilm has a ton of fanatics. There are people dressing up for movie premieres and devoting big portions of their lives to their fandom. This means that Lucasfilm is a dream employer for many, and if you’re not insanely fanatical, you’re probably not going to be a great fit (unless you’re just really good). If you are fanatical, then I probably don’t need to tell you anything more about Lucasfilm. There is an expansive list of jobs posted on Lucasfilm’s Jobs sites—90 of them right now. The job titles are a bit misleading, since Coordinator and Assistant type positions may require 6 years of experience, but here are some positions that seem best suited for new or recent college grads: 2nd Assistant Editor, Assistant Technical Director, Associate Editor, Accounts Payable Clerk, CG Department Coordinator / Administrative Assistant, Creature ATD, Concept Designer (Feature), Junior Production Engineer, Junior Software Engineer, Layout / Matchmove Artist, Production Coordinator, PROJECT Recruiting Coordinator, Resource Assistant, Technical Assistant, and Technical Assistant – Animation Tools. A lot of the jobs obviously require a high level of technical experience, so you’re really better off browsing through all of the postings yourself.

Links to Help You Begin Your Research

What’s your famous Lucasfilm production?

Adventure Publishing Group

Willy Franzen — Wed, 11 Aug 2010 15:40:53 +0000

Yesterday I was walking around in a variety/novelty/toy shop. It’s the typical vacation town toy store with all kinds of goofy stuff. As soon as I went through the door I regressed back to about 8 years old. I was picking up everything and playing with it—cap guns, balsa wood airplanes, and the avenging narwhal play set (check it out, it’s awesome). Obviously I’m extremely immature. If you’re like me, but you’d like to do something more mature with your childlike tendencies, then you might want to check out Adventure Publishing. They’re a New York based company that specializes in trade publications—specifically magazines related to the toy and licensing industries. Yes, they make magazines about toys.

They’re Not Playing

Adventure Publishing Group’s titles include Toy Book, Licensing Book, Specialty Toys & Gifts, Toy Report, Total Licensing Report, and The Toy Insider. Obviously toys and licensing are two very different industries; however, they’re both extremely interesting and must have some similarities that have led Adventure Publishing Group to cover both of them. Unfortunately, Adventure Publishing Group doesn’t offer much information about their business online, but if you browse through the links below, you’ll be able to get a feel for each of their publications. This also means that they don’t have a jobs page, but I was able to find a posting on Media Bistro (registration required) for an Assistant/Associate Editor. The position looks well suited for a new grad, and if you’re interested in it, you should probably use Adventure Publishing Group’s Contact page to reach out to the appropriate person.

Links to Help You Begin Your Research

What have you heard about Adventure Publishing Group?

Hachette Book Group

Willy Franzen — Fri, 06 Aug 2010 14:57:41 +0000

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.

A Hachette Job

Despite all the changes in the publishing industry, Hachette is able to stand strong because of their vision to be “the #1 destination for authors, agents, customers and employees.” They appear to be putting the content above the medium, and that’s a recipe for success these days. I don’t have the inside details of how Hachette Book Group’s business is doing, but I like what I see when I browse around their site. If you feel the same way, then you should check out jobs at Hachette Book Group. They have a bunch of positions posted, and a few seem suitable for new or recent grads including Order Fulfillment Representative (Boston), Data Coordinator (Boston), Subrights Assistant (NYC), Sales Associate (NYC), In-House Floater (NYC), Web Publicist (NYC), Customer Financial Services Representative (Boston), Special Packaging Coordinator (Boston, MA), and Copy Coordinator (NYC). It looks like they have lots of great opportunities available, so see what suits you best.

Links to Help You Begin Your Research

Are you finding enough time to read?

LivingSocial

Willy Franzen — Tue, 27 Jul 2010 14:46:06 +0000

I’m an unabashed Groupon fan. How can I not support the Chicago based company that started the group-buying frenzy? Moreover, I’m just flabbergasted at the amount of value that they’ve been able to build in such a short time. The only problem with creating an extremely lucrative new market when you have little or no IP is that the competitors come out in droves. There are a lot of Groupon wannabes. A lot. Many of them will fall by the wayside as they realize that they’re not capable of building out the kind of sales/business development team needed to grow a group-buying business, but there are a few competitors that seem to be doing quite well. One of them is LivingSocial, which is based in Washington, DC (maybe they should focus on group-bribing of politicians, or is that called lobbying?). They now offer daily deals in 52 cities, and they have nearly $50 million in venture funding. They weren’t profitable yet as of March, but you have to think that they’ll get there soon.

Are You LivingSocial?

LivingSocial isn’t all that different from other group-buying sites. Their biggest point of differentiation (besides the deals that they offer and the cities that they’re in) is that they you get your deal for free if you can convince three friends to buy in. I guess that’s what it means to be LivingSocial. The thing that I love about startups in the group-buying space is that they provide fantastic job opportunities for new and recent grads. They need talent in a variety of areas, and they offer the ability to learn by doing. LivingSocial is no exception. Their Jobs page shows quite a few exciting opportunities. These include Account Executive positions in London; Washington, DC; and New York City along with positions like Customer Care Consultant, Desktop Support Specialist, Production Coordinator, Sales Coordinator, Traffic Coordinator, Assistant Editor, Financial Analyst, Human Resources Generalist, Designer, and Research Analyst. You can find more detailed descriptions of each of the positions on the LivingSocial Jobs page.

Links to Help You Begin Your Research

Do you use LivingSocial?

Aol

Willy Franzen — Thu, 03 Jun 2010 13:00:24 +0000

Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.

You’ve Got Mail!

The only reason that I actually decided to feature Aol today was because they have an amazing internship contest going on right now. It’s focused on their new Lifestream service which aggregates all of your social profiles in one place (apparently Aol hasn’t completely given up on social networking, but I think that they probably should). It’s not your typical internship, so it might even be a temporary replacement for an entry level job. It’s paid, you get direct access to Aol’s CEO Tim Armstrong, and you get some serious responsibility. Oh yeah, and the most important thing is that your main duty is to live an awesome life and share it through Lifestream. The only downside is that only one person can get it. You can find all of the details here. After looking at that opportunity, I decided to hit up Aol’s Career site and look through their job openings. I was shocked to see that Aol currently has 749 vacancies! Obviously I don’t have 3 days to browse through all of those jobs and pick out the entry level jobs for you, but you should note that they have all kinds of opportunities ranging from Software/Web Development to Journalism/Editorial/Writing to Advertising to Sales. Aol is making a huge play to be relevant again, and if they’re going to do it, they need top talent. You’ll probably have to narrow down your searches to make Aol’s job listings a bit more manageable, but you should be able to find something that suits your interests—they even have opportunities all across the country.

Links to Help You Begin Your Research

What do you think about the new Aol?

Prime Publishing

Willy Franzen — Wed, 26 May 2010 14:54:15 +0000

Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.

Prime or Choice?

Prime Publishing’s web properties include FaveCrafts.com, RecipeLion.com, AllFreeCrochet.com, FaveDiets.com, and quite a few more. If you visit each one, you’ll see that Prime Publishing has a formula for building profitable sites. They may not be taking an artistic approach, but it appears that they know how to make money from content (and that’s a REALLY important thing to learn these days). It’s the web version of direct marketing. I must admit that I was nervous about featuring Prime Publishing because their website looks similar to those of some entry level scam companies. It’s also a bit alarming that they don’t list the names of any of their employees or leadership on the site. With that said, I used LinkedIn to do some additional research and everything appears to check out. The jobs at Prime Publishing aren’t the glamorous Journalism jobs that you might have been dreaming about as a kid, but you will learn a hell of a lot from them about the intersection of marketing and content. Right now Prime Publishing’s Jobs page shows that they’re looking for both entry level and experienced Editors, so check out the job description and get ready to learn fast.

Links to Help You Begin Your Research

What do you think of Prime Publishing’s business model?

YES! Magazine

Willy Franzen — Sat, 24 Apr 2010 13:09:50 +0000

The magazine industry is kind of an ugly place to be right now. Don’t get me wrong, there are still some great jobs with periodicals for new grads, but the iPad hasn’t saved the industry yet. The problem is that most magazines rely on selling ads to drive revenue since subscriptions almost never cover costs. Unfortunately, ad dollars are moving online where performance can be easily measured. Additionally, many companies have cut back on advertising during the recession. But what if you worked at a magazine that didn’t have to worry about selling ads. At YES! Magazine, that’s exactly how it is. They are a Bainbridge Island, WA based non-profit magazine “that supports people’s active engagement in building a just and sustainable world.” Subscriptions cover about half their costs, and the other half is covered by donations. Since YES! Magazine doesn’t need a profit margin, they can operate way more efficiently than for-profit magazines.

Just Say YES!

YES! Magazine publishes on a quarterly basis; however, they update their website much more frequently. I’ve never seen a copy of YES! Magazine, so I can’t tell you too much about it, but I do know that they focus on issues like Peace, Social Justice, the Environment, the New Economy, and Happiness. Their tagline is “Powerful Ideas, Practical Applications,” which seems simple but effective. It sounds as though the goal of YES! Magazine is to influence your thinking in a way that gets you to go out and change the world. Also, it appears that Danny Glover reads YES! Magazine along with some other famous people that I’ve never heard of. If you like what you’re hearing, then you may want to check out jobs at YES! Magazine. Right now there’s only one position posted—Part-time Associate Editor. It’s hard to say how entry level the job is considering that they don’t mention any experience requirements. It looks doable from the description, but that’s a job title that could have a lot of range. A look at YES! Magazine’s Staff page didn’t help much, as they had one Associate Editor with 16 years of experience and another who came from an internship. I guess yo’ll just have to decide for yourself whether you want to apply.

Links to Help You Begin Your Research

Do you read YES! Magazine?