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Entry level jobs in Editing

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Internet Brands

by Willy Franzen on February 1, 2012

In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.

On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.

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Tagged as: account management, advertising, all employers, analyst, automotive, blogging, California, cars, community management, data, design, e-commerce, editing, editorial, finance, gardening, health care, human resources, law, marketing, mobile, online marketing, personal finance, product management, project management, recruiting, sales, seo, software development, style, systems administration, travel, user experience, virtual, web development, writing

Brafton

by Willy Franzen on January 27, 2012

There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.

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Tagged as: account management, all employers, Arizona, bilingual, blogging, business development, California, design, e-mail, editing, editorial, Germany, graphic design, Illinois, international, journalism, marketing, Massachusetts, online marketing, sales, seo, social media, writing

Travelzoo

by Willy Franzen on December 12, 2011

On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.

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Tagged as: account management, all employers, business development, California, Canada, copywriting, editing, Florida, Illinois, international, journalism, New York, research, sales, travel, writing

University of Chicago

by Willy Franzen on December 6, 2011

This is a sponsored post for the University of Chicago.

Even though I’m five years out of college, I still miss it. As much as I know many of you would like to stay (or go back), it’s time to get a job and leave the world of academia. Or is it? I’ve recently heard from a number of readers who have found a way to have their cake and eat it too. Some have landed jobs at their alma maters, while others have gone to work for other colleges and universities. If you think that Chicago would be a cool place to live (it is!), then you have to consider the University of Chicago.

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Tagged as: all employers, analyst, analytics, copywriting, design, development, editing, education, graphic design, Illinois, writing

Time Out

by Willy Franzen on November 16, 2011

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Time Out Logo

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

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Tagged as: account management, administrative, advertising, all employers, arts, design, editing, editorial, events, film, food, human resources, Illinois, magazines, marketing, Massachusetts, music, New York, photography, production, public relations, publishing, software development, style, web development, writing

Crain Communications

by Willy Franzen on November 3, 2011

Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).

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Tagged as: advertising, all employers, automotive, California, cars, data, editing, editorial, finance, Illinois, insurance, interactive media, investment, journalism, magazines, manufacturing, marketing, Michigan, New York, newspaper, Ohio, production, publishing, recruiting, research, trade publication, video, Washington DC, web development, writing

Fab.com

by Willy Franzen on October 17, 2011

Want to check out Fab.com and get daily design deals up to 70% off? Get your free invite here, and hurry. If you sign up before 11:45 AM EDT on 10/18/2011, you’ll get $10 in your account as soon as you sign up.

If my parents had to pinpoint the time when they hated me the most, it was probably one of the times they took my sister and me furniture shopping. It was always an unmitigated disaster. When I’m in a furniture store, it’s like I’m wearing a Horcrux (Harry Potter reference for those who have no idea what I’m talking about) around my neck. My irritability and immaturity increase at an exponential rate over time. My girlfriend, having had heard the stories, came up with a smart solution when we were buying stuff for our new place. Instead of dragging me along from store to store, she did some pre-shopping and then only showed me the stuff she absolutely loved. It worked perfectly, as I was in and out of the stores before I even had the chance to start acting like a hungry, tired three-year old. Now we’ve come up with an even better solution–she just sends me links to Fab.com. It’s a New York, NY based site and company that offers “daily design for everyone.” They’re relatively new on the scene, but they’ve been getting a ton of positive attention by offering amazing deals of up to 70% on all kinds of cool stuff for your home.

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Tagged as: all employers, buyer, copywriting, customer service, design, e-commerce, e-mail, editing, fashion, interior design, marketing, New York, online marketing, writing

CreativeFeed

by Willy Franzen on September 16, 2011

Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.

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Tagged as: advertising, all employers, copywriting, design, editing, editorial, graphic design, interactive media, marketing, New York, online marketing, social media, writing

Phenomenon

by Willy Franzen on September 2, 2011

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

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Tagged as: advertising, all employers, California, copywriting, creative, design, editing, events, Illinois, innovation, interactive media, marketing, public relations, user experience, writing

Author Solutions

by Willy Franzen on August 17, 2011

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

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Tagged as: all employers, analyst, books, customer service, design, editing, editorial, events, finance, Indiana, media, public relations, publishing, sales, social media

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Wolverine World Wide

by Willy Franzen on March 17, 2011

Today’s a big day–not only is it St. Patrick’s Day (in past years we’ve taken a look at General Mills, Luck Stone, and Shamrock Boats) but it’s also the start of the NCAA Men’s Basketball Tournament. And what ties those two things together (besides being excuses for drinking during the day)? Shoes! It’s a little-known fact that all leprechauns are shoemakers, and we know that all basketball players are obsessed with shoes. That’s why we’re going to take a look at Wolverine World Wide, a multi-brand shoe company based in Rockford, MI. Their brands include Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Merrell, Patagonia Footwear, Sebago, Track ‘n Trail, and Wolverine, almost all of which are targeted towards rugged, outdoorsy customer bases. Most of the brands don’t offer great footwear for playing basketball, but they have plenty of shoes for leprechauns that wants to cause mischief and trek to and from the end of the rainbow.

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Tagged as: accounting, all employers, apparel, copywriting, design, editing, fashion, finance, footwear, holiday, Michigan, product development, retail, writing

American Greetings

by Willy Franzen on March 15, 2011

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

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Tagged as: accounting, administrative, all employers, analyst, arts, brand management, California, communications, copywriting, creative, design, editing, engineering, entertainment, finance, graphic design, human resources, Illinois, information technology, interactive, international, Kentucky, law, leadership development, logistics, manufacturing, marketing, merchandising, nationwide, Ohio, operations, product development, retail, rotation program, sales, software development, supply chain, toys, transportation, writing

The New Yorker

by Willy Franzen on February 25, 2011

When I was a kid, I’d read almost anything. When we had free reading time in elementary school, I’d often grab the dictionary out of my desk and start reading (I always forgot to bring another book to read). Not surprisingly, kids made fun of me for this. I’d also often pick up whatever was lying around my house. That often meant that I’d end up with a copy of The New Yorker in my little hands. The illustrations on the cover would draw me in, and then I’d get frustrated as I rustled through page after page of black text. Occasionally, I’d come across one of the cartoons, read it, not get it, and continue on. But for some reason, I’d keep picking up copies of The New Yorker in hope of finding a cartoon that I could understand (or an Absolut ad, which was the hot thing to collect in middle school). Since The New Yorker doesn’t really say anything about themselves on their About page (besides the fact that they’ve been published since February 21, 19250, I went to Wikipedia which says, “The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast Publications.”

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Tagged as: all employers, editing, editorial, magazines, New York, writing

UrbanDaddy

by Willy Franzen on January 28, 2011

You love free daily e-mails. Obviously. We’ve covered a lot of companies whose main products are daily e-mails, and not so surprisingly, most of the businesses are focused on helping you find new places to spend your money—these include DailyCandy, Thrillist, and TastingTable. Then there are the ones that make you smarter like The Daily Beast, DailyLit, and the one you’re reading right now (the one that is also trying to help you grow your bank account). UrbanDaddy definitely falls into the former category. They dub themselves “the free daily email devoted to bringing you the single thing you need to know every day about your city.” They’re based in New York, NY, but their daily editions cover Atlanta, Boston, Chicago, Dallas, DC, Jetset, Las Vegas, Los Angeles, Miami, National, New York, San Francisco, and Ski & Board. Each edition covers topics like Nightlife, Food, Style, Gear, Leisure, and Weekends—all things that you should be withholding from yourself until you get a job (just kidding).

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Tagged as: advertising, all employers, analyst, California, copywriting, design, e-mail, editing, editorial, Florida, food, Georgia, interactive media, marketing, Massachusetts, media planner, Nevada, New York, online media, planning, quality assurance, sales, social media, software development, sports, Texas, travel, trends, Washington DC, web development, writing

The Taunton Press

by Willy Franzen on January 24, 2011

The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

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Tagged as: all employers, apparel, arts, blogging, Connecticut, construction, crafts, editing, editorial, fashion, food, gardening, magazines, media, online media, publishing, social media, social networking, writing

TastingTable

by Willy Franzen on January 17, 2011

Since it’s Martin Luther King, Jr. Day, you may want to check out our post on The King Center from 2009. It also happens to be my anniversary with my girlfriend, which means that we’ll be going to a fancy dinner tonight. I try to stay up on the Chicago food scene as much as I can, and one way that I used to do that was by subscribing to TastingTable (though I must admit that I eventually unsubscribed even though the e-mails are really good). They send “a free daily email that delivers the best of food and drink culture to adventurous eaters everywhere.” The company is based in New York, NY, and beyond their national e-mail list, they also offer e-mail lists for New York City, New York Specials, Los Angeles, Chicago, San Francisco, Washington, D.C., and Chef’s Recipes with lists for Boston, Philadelphia, and Portland coming soon. In the national e-mail they send “one delicious idea about dining, wine, cocktails, cooking or restaurant personalities” every day, while in their local editions they’ll “alert you to a must-try dish at a forgotten restaurant, a hot new bar that deserves its buzz, under-appreciated cook shops and neighborhood food purveyors who may otherwise go unnoticed.”

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Tagged as: account management, advertising, all employers, blogging, California, e-mail, editing, editorial, food, hospitality management, Illinois, Massachusetts, New York, Pennsylvania, restaurants, sales, social media, Washington DC, writing

Alloy Media + Marketing

by Willy Franzen on January 7, 2011

Marketing is all about targeting. Marketers want to reach specific audiences, and media companies try to develop audiences that marketers want to reach. Typically, the more specific an audience is, the more valuable it is—at least as long as there’s something that you can sell to that audience. Alloy Media + Marketing, which is headquartered in New York City is a company that operates on both the marketing and media sides. They specialize in targeted youth media and promotional programs, and they operate a number of businesses in those areas. Youth marketing is a big deal—not only do young people spend a large portion of their income (even if it’s relatively small) on discretionary purchases, but they also are impressionable. If you can gain an 18 year old’s loyalty, you’ll have a long time to extract value from them as a customer. Alloy leverages “a diverse array of assets and services in interactive, display, direct mail, content production and educational programming” to build relationships with and market to teens and college students.

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Tagged as: account management, all employers, California, editing, editorial, entertainment, experiential marketing, information technology, interactive media, Iowa, marketing, Massachusetts, media, media planner, Minnesota, negotiation, New York, online marketing, project management, promotions, public relations, publishing, sales, social media, software development, web development

Wetpaint

by Willy Franzen on December 1, 2010

I don’t know how many of you are data nerds like me, but I love checking out Google Trends to see what people are searching for. One of the things that I often notice is how much search traffic (especially in the evening) is driven by television. It seems as though everybody is watching tv with a laptop/iPad/iPhone within reach. That’s why Wetpaint, formerly a company that enabled people to make their own wikis, has adapted their proprietary publishing platform “to produce premium branded media destinations featuring professionally authored content” focused on television and fashion. Wetpaint, which is based in Seattle, WA, intends to move into other niches as they grow, but for now they’re extremely television focused. And they’re pretty confident that they can develop, deliver, and monetize this content much more effectively than “traditional web publishers.”

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Tagged as: all employers, blogging, editing, editorial, interactive media, online media, publishing, social media, social networking, software development, television, Washington, web development, writing

GameDesk

by Willy Franzen on November 6, 2010

I don’t think there’s a gamer out there who hasn’t been hounded by a parent to turn off the video gaming system of choice and do his or her homework. I’m sure some gamers get the last laugh when they start a high-paying career in game development, but most parents still fail to see the educational value of video games. Maybe if they hear about GameDesk, they’ll change their tune. It’s a Los Angeles, CA based “non-profit research and outreach organization designed to help close the achievement gap and improve academic outcomes by reshaping models for learning through game-play and game development.” Yes, it may be hard to believe for some, but critical math, english, and science concepts can be tough through games.

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Tagged as: all employers, California, editing, education, math, non-profit, research, science, software development, teaching, video games, writing

Lucasfilm

by Willy Franzen on August 26, 2010

Let me preface this post by saying that there is no way that I am going to do the topic justice. There’s just no way that I can properly bring to life the story of Lucasfilm when I’m just not all that into Star Wars. I’ve seen the trilogy, and I even saw the one or two of the movies from the prequel trilogy, but I’m not a fanatic. With that said, there are plenty of fanatical Star Wars fans and fans of George Lucas’ work. What he was able to do with late 70s/early 80s technology in the Star Wars movies is incredible, but what’s even more incredible is the excitement that Lucasfilm has been able to build around its franchises—mainly Star Wars and Indiana Jones. Lucasfilm is located in San Rafael, CA, while they also have a large presence in Singapore. They’re a monster name in the film and entertainment industry, and they also have businesses including Industrial Lights & Magic, Lucasarts, Lucasfilm Animation, Lucas Licensing, Lucas Online, and Skywalker Sound.

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Tagged as: accounting, all employers, animation, arts, California, design, editing, engineering, human resources, information technology, international, licensing, marketing, movies, post production, production, recruiting, Singapore, software development, video, video games, web development

Adventure Publishing Group

by Willy Franzen on August 11, 2010

Yesterday I was walking around in a variety/novelty/toy shop. It’s the typical vacation town toy store with all kinds of goofy stuff. As soon as I went through the door I regressed back to about 8 years old. I was picking up everything and playing with it—cap guns, balsa wood airplanes, and the avenging narwhal play set (check it out, it’s awesome). Obviously I’m extremely immature. If you’re like me, but you’d like to do something more mature with your childlike tendencies, then you might want to check out Adventure Publishing. They’re a New York based company that specializes in trade publications—specifically magazines related to the toy and licensing industries. Yes, they make magazines about toys.

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Tagged as: all employers, blogging, design, editing, editorial, licensing, magazines, New York, publishing, social media, toys, trade publication

Hachette Book Group

by Willy Franzen on August 6, 2010

As I mentioned a couple of days ago, I have quite a bit of traveling ahead of me. I’m hoping to spend a good portion of the time reading books, but I have to admit that I’ve been terrible about reading lately. Running a business makes it hard enough to find time to read, and when I do have time, it seems that my laptop makes it too easy to read articles and blog posts. I’m also torn about whether I should buy more hard copy books or invest in an e-reading device like an iPad or Kindle (it seems the Kindle is the winner for heavy readers). You’re probably thinking about how you don’t care about my reading habits, but they’re actually really important when looked at through the lens of a company like Hachette Book Group. If a big reader like me is reading fewer books, then they have some big challenges ahead of them. And that’s why the publishing industry is an exciting place to be right now. Hachette, which is headquartered in New York City, has a simple mission: “to publish great books well.” From 1837 when Little, Brown and Company was founded (they’re now part of Hachette), up until just a few years ago, the way they went about pursuing that mission didn’t change much. Lately, it’s been changing a lot.

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Tagged as: all employers, books, copywriting, data, editing, finance, information technology, law, Massachusetts, New York, production, public relations, publishing, sales

LivingSocial

by Willy Franzen on July 27, 2010

I’m an unabashed Groupon fan. How can I not support the Chicago based company that started the group-buying frenzy? Moreover, I’m just flabbergasted at the amount of value that they’ve been able to build in such a short time. The only problem with creating an extremely lucrative new market when you have little or no IP is that the competitors come out in droves. There are a lot of Groupon wannabes. A lot. Many of them will fall by the wayside as they realize that they’re not capable of building out the kind of sales/business development team needed to grow a group-buying business, but there are a few competitors that seem to be doing quite well. One of them is LivingSocial, which is based in Washington, DC (maybe they should focus on group-bribing of politicians, or is that called lobbying?). They now offer daily deals in 52 cities, and they have nearly $50 million in venture funding. They weren’t profitable yet as of March, but you have to think that they’ll get there soon.

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Tagged as: account management, all employers, analyst, copywriting, customer service, design, e-commerce, editing, editorial, finance, human resources, information technology, local, local marketing, marketing, operations, production, research, sales, Washington DC, writing

Aol

by Willy Franzen on June 3, 2010

Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.

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Tagged as: account management, advertising, all employers, blogging, California, editing, editorial, interactive media, journalism, marketing, nationwide, New York, online media, sales, social media, social networking, software development, web development, writing

Prime Publishing

by Willy Franzen on May 26, 2010

Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.

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Tagged as: all employers, blogging, e-mail, editing, editorial, Illinois, journalism, marketing, online media, public relations, publishing, research, writing

YES! Magazine

by Willy Franzen on April 24, 2010

The magazine industry is kind of an ugly place to be right now. Don’t get me wrong, there are still some great jobs with periodicals for new grads, but the iPad hasn’t saved the industry yet. The problem is that most magazines rely on selling ads to drive revenue since subscriptions almost never cover costs. Unfortunately, ad dollars are moving online where performance can be easily measured. Additionally, many companies have cut back on advertising during the recession. But what if you worked at a magazine that didn’t have to worry about selling ads. At YES! Magazine, that’s exactly how it is. They are a Bainbridge Island, WA based non-profit magazine “that supports people’s active engagement in building a just and sustainable world.” Subscriptions cover about half their costs, and the other half is covered by donations. Since YES! Magazine doesn’t need a profit margin, they can operate way more efficiently than for-profit magazines.

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Tagged as: all employers, editing, editorial, magazines, non-profit, publishing, Washington, writing

Demand Media

by Willy Franzen on February 15, 2010

I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.

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Tagged as: account management, all employers, blogging, California, copywriting, design, editing, editorial, engineering, human resources, journalism, marketing, production, quality assurance, quality engineer, research, software development, Texas, user experience, video, Washington, web development, writing

National Endowment for Democracy

by Willy Franzen on December 12, 2009

I have to say that democracy is a pretty darn good thing—even if it is the only government system that I’ve ever known. It certainly has its flaws, but I’m not sure that we’ve found a better way to ensure the freedom of a nation’s citizens yet. I don’t think that there is a lot of debate about whether spreading democracy is a good thing—most of the debate centers around what are appropriate ways to spread it. The National Endowment for Democracy is a Washington, DC based “private, non-profit, grant-making organization” that aims to “strengthen democratic institutions around the world through nongovernmental efforts.” They’re funded through “an annual appropriation from the U.S. Congress through the Department of State;” however, they are not a government organization. They make grants to pro-Democracy groups across the world with the goal of helping democracy evolve naturally in a way that suits the nations culture and history.

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Tagged as: all employers, editing, foreign relations, non-profit, program development, public policy, publishing, Washington, writing

Roubini Global Economics

by Willy Franzen on December 7, 2009

Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.

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Tagged as: account management, all employers, analyst, blogging, economics, editing, editorial, finance, international, journalism, New York, sales, software development, United Kingdom, web development, writing

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